Business, Finance & Law Books

Book SynopsisTable of Contents PART 1: Introduction to Strategic Management and Business Policy 1. Basic Concepts of Strategic Management 2. Corporate Governance 3. Social Responsibility and Ethics in Strategic Management PART 2: Scanning the Environment 4. Environmental Scanning and Industry Analysis 5. Organizational Analysis and Competitive Advantage PART 3: Strategy Formulation 6. Strategy Formulation: Business Strategy 7. Strategy Formulation: Corporate Strategy 8. Strategy Formulation: Functional Strategy and Strategic Choice PART 4: Strategy Implementation and Control 9. Strategy Implementation: Global Strategy 10. Strategy Implementation: Organizing and Structure 11. Strategy Implementation: Staffing and Directing 12. Evaluation and Control PART 5: Introduction to Case Analysis 13. Suggestions for Case Analysis

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Book SynopsisRob Cole is an agile coach and author with a passion for getting the best out of individuals, teams and organisations. He has a special interest in thorny challenges, especially when there are non-negotiable constraints. Always hands-on, Rob works closely with businesses to implement innovative, best-practice based solutions and to help steer them through any choppy waters - emerging confident, fully self-sufficient and ready for the challenges ahead. Rob is also the co-author of Brilliant Project Management and Brilliant Agile Project Management, both published by Pearson Business.Table of ContentsTable of Contents -Introducing Agility 1 – Everything Is Agile• What it means to be agile and why it’s a game changer.• The phenomenal spread of agile around the business world; why agile is taking the business world by storm.• Markets develop and customers constantly want new things; agile tools and techniques embrace change;• Agile can be applied to everything – way beyond the popular IT and tech applications.• Agile won't mess things up - it's not a gamble.• The focus on working smarter, not harder and getting results fast.• Checks are built in so it’s impossible to go wildly off track.• Like traditional methods, agile can still fail but it fails fast and inexpensively.• A word of warning; common misunderstanding and booby-traps with agile.• Unsuccessful projects usually fail at the start and agile avoids the perennial problem of starting on false assumptions.• Agile delivers results and free up time for more important stuff.• Everyone is agile some of the time and some people are agile all the time.• Agility is infectious.• Agile organisations achieve more than agile project teams.• Start small and go viral.• There’s minimal risk and immediate results – so what is there to lose? 2 – Focus On Results• Producing results is the only thing that matters and business value is the main driver.• It’s essential to have a vision, to know what the end goal is and that’s what business value is measured against.• The vision, the end goal. provides a measure of success for all individual tasks and projects.• Don’t sweat the small stuff - individual tasks are only a means to an end.• Measure success by results and against progress towards the end goals, not by how much graft you put in.• A minimal investment is required to get going with agile and there’s no time like the present.• It’s easy to start small if necessary, often that’s the best approach.• Agile handles anything from individual tasks and personal ventures to business projects can be handled.The Golden Triangle: Prioritising, Time Boxing and Change Management. 3 – Prioritising• Prioritising is much more than creating a to-do list.• It’s not an unnecessary overhead, it lays the foundation for doing the right things in the right order.• The vision and end goals provide guiding lights.• Define a backlog working towards the vision/end goals.• Write up the deliverables not the activities e.g. new backlog board not go to B&Q.• Work out the size of tasks using story pointing or t-shirt sizes.• Get it all down but keep an eye on the minimum needed to succeed – what must be done?• Be wary of too many bells and whistles, the nice-to-haves.• Prioritise the backlog based on business valueConstantly review the backlog, a healthy backlog changes regularly.• Be driven by priorities not external pressure.• Make all outputs specific, tangible and measurable.• Remember that saying ’No’ is always an option. 4 – Time Boxing• Time boxing is easy to understand and even easier to use.• Time boxing puts an end to overspending; both time and hard cash.• Open ended tasks are a recipe for disaster.• Be mindful of the Law of Diminishing Returns and the 80/20 Rule.• Time box everything! No excuses.• Plan on the basis of regular deliveries to the business. Every two weeks is a popular option.• Allocate tight but achievable time boxes to get the best results.• Control distractions and other time stealers.• Stick to your guns and never tolerate overruns. 5 – Change Management• Change is essential for survival, standing still is not a viable option.• Change is important, not something to be curbed or penalised.• Agile embraces change with open arms.• Incremental deliveries are vital.• Inspect and adapt is the agile mantra.• A changing backlog is a healthy backlog.• Learns from mistakes but waste time searching for scapregoats.• Have a strategy but think now and avoid 5 year plans.• Plan in a maximum of 12 month chunks – only worry about where you want to be next year; elements of the organisations may not always get agile but even they like annual planning. 6 – Agile Tools & Techniques• The best of tools available featuring Scrum and Kanban.• Overview of the tools available for managing backlogs and workflows.• Simple agile frameworks for a light touch approach.• Upscaling to more complex ventures and projects.• Ways to implement meaningful and useful metrics.• The importance of avoiding an obsession with technology and processes. 7 – Resource Management• Agile techniques focus on effective resource management.• People are a pivotal resource.• Being Lean – the characteristics of agile thinking.• What is takes to be agile, how to think act and behave.• Getting the best out of people and teams.• Training vs. coaching and mentoring.• Be wary of evangelists and false prophets.• Managing an agile transformation – remember there might well be pain!• Getting leopards to change their spots.• Applying agile principles at a personal level.• Reaping the benefits of delegating and outsourcing.• The importance of positive working relationships.• A healthy body and mind helps promotes agility and productivity. 8 – Learning Fast• The importance of building an open, honest learning culture.• Mistakes are inevitable, just don’t repeat them• Reduce waste by learning from mistakes and mitigating against disasters.• Reap the benefits of repeating what do you do well.• Build in continuous improvement to maximize productivity.• A practical guide to looking back and learning, formats for retrospectives and lessons learned sessions.• Common mistakes and traps to avoid.

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Book Synopsis John Baron is a columnist, author and the founder of the investment trust website.  He is best known to readers of the FT's Investors Chronicle for having successfully managed two real investment trust portfolios since 2009 - as measured by their respective MSCI PIMFA benchmarks. His popular monthly column is closely followed and helps investors - private and professional - with their investments. John has used investment trusts for over 35 years. After university and the Army, in a career spanning 14 years, he ran a broad range of charity and private client portfolios as a director of both Henderson Private Clients and then Rothschild Asset Management (RAM). Table of Contents 1 What are investment trusts? 2 Better performance 3 Competitive fees 4 Structural advantages 5 Geared tailwinds 6 Discount opportunities 7 Dividend heroes 8 Independent board 9 Good communication 10 Comparing investment trusts 11 Perspectives – three fund managers 12 Perspectives – the AIC and a board director 13 Perspectives – an analyst, a shareholder and an ­editor 14 Deciding investment objectives 15 Accessing markets 16 First principles 17 More considerations 18 Further considerations 19 The Summer portfolio 20 Recent commentaries

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Book SynopsisDavid Pilbeam has a Masters in Coaching and Mentoring Practice together with a strong business background. As an Operations Director in the Leisure Sector, David was part of a four-person executive team that founded a business in 1993. David's experience running this and other businesses, as well as his coaching qualifications, enable him to help leaders build on their strengths and achieve on-going success. David has over 16 years' experience specialising in leadership and performance coaching for individuals and teams and delivering organisational change projects. His style has been described as challenging, motivating and pragmatic. He uses a performance and strengths focussed approach in his work. He is naturally supportive and encouraging, but is never shy of asking the tough questions. David has worked on projects in Asia, Africa and Europe that span cultures, industries and nationalities. Glenn Wallis is one of the world's very few DocTable of Contents PART 1 YOUR LEADER iD PROFILE 1 The diagnostic tool 2 Developing you and your leadership PART 2 CORE INSIGHTS RELATING TO IDENTITY 3 Compassion 4 Discovery 5 Perspective 6 Determination 7 Balance PART 3 CORE INSIGHTS RELATING TO EXCELLENCE 8 Embodies excellence 9 Advocates excellence 10 Appreciates excellence 11 Develops excellence PART 4 LEADER ID PRACTICE PLANNING 12 Three tools Bibliography Index

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Book SynopsisThis business book is great for leaders, middle managers and entrepreneurs interested in the following categories; Small Business Entrepreneurship Marketing Strategy Branding Customer Experience Make it easy for customers to choose you; whatever your business, product or service. With customers now subconsciously weighing up their massively expanded options in terms of purchase friction (how easy it is to spend) and shopping reward (the extras inherent to the buying experience); your job is to make it easy for them to choose you When is high friction bad? Friction includes frustrations like putting a coin in a supermarket trolley lock, too many clicks, and hidden frictions from awkward presentation, process and offer. Reward includes quality of business suppoTable of Contents Part 1 How friction and reward are the keys to better customer experiences 1 What is friction and why does reward matter? 2 When stickiness went bad: how power shifted from sellers and vendors to customers and users 3 Unstick the customer journey for massive win Part 2 The friction/reward tool kit 4 Finding the rough and the smooth – friction/reward indexing 5 So this is how it’s done 6 ‘We are a friction-reduction business now’ 7 The psychology of switching – how to smash status quo bias Part 3 Frictionless futures 8 How to deal with the impact of technology on commercial relationships 9 The new language of friction-led marketing 10 The frictionless world – when everything is smooth and easy but in a good way Epilogue

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Book SynopsisMike Southon Mike co-founded The Instruction Set, a training and software business which grew from three to 150 people in five years and was then acquired by Cap Gemini Ernst and Young. He then worked on two start-ups which eventually both went public, and a number which didn't. Since the first publication of The Beermat Entrepreneur in 2002 he has spoken at over a thousand events all over the world and provided free, face-to-face mentoring to over 1,500 aspiring entrepreneurs. When he's not being The Beermat Entrepreneur at live events, Mike helps any type of company refine their elevator pitches, test their sales models and grow their sales. Mike is more than Quite Interesting. He spreads insight and cheerfulness in equal measure, like an ambidextrous chef icing two cakes at once. John Lloyd, producer of QI, Not the Nine o'Clock News, Spitting Image and The Hitchhiker's Guide to the Galaxy. Table of Contents Where do I fit in? The seedling enterprise The sapling enterprise The mighty oak

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Book SynopsisFamiliarise yourself with the core concepts surrounding Corporate Finance with this reader-friendly text. Corporate Finance: Principles and Practice, 8th Edition by Denzil Watson and Antony Head, is a comprehensive guide to the field, introducing you to the key topics and basic areas of Corporate Finance. This thoroughly updated edition is ideal for students in accounting, business, or finance-related studies at undergraduate, postgraduate, and professional levels. Written and structured in a reader-friendly style for those new to the subject, the book explains clearly and step-by-step the essential principles and mathematical techniques needed without burdening you with unnecessary detail. The questions for review and discussion throughout the book and the comprehensive references with further reading suggestions at the end of the text, aim to support self-study and help you develop critical thinking skills. The eighTable of ContentsPreface Acknowledgements The finance function Learning objectives Introduction 1.1 Two key concepts in corporate finance 1.2 The role of the financial manager 1.3 Corporate objectives 1.4 How is shareholder wealth maximised? 1.5 Agency theory 1.6 Corporate governance 1.7 Conclusion Key points Self-test questions Questions for review Questions for discussion References Recommended reading Capital markets, market efficiency and ratio analysis Learning objectives Introduction 2.1 Sources of business finance 2.2 Capital markets 2.3 Capital market efficiency 2.4 Assessing financial performance 2.5 Conclusion Key points Self-test questions Questions for review Questions for discussion References Recommended reading Short-term finance and working capital management Learning objectives Introduction 3.1 The objectives of working capital management 3.2 Working capital policies 3.3 Working capital and the cash conversion cycle 3.4 Overtrading 3.5 Managing inventory 3.6 Managing cash 3.7 Managing trade receivables 3.8 Conclusion Key points Self-test questions Questions for review Questions for discussion References Recommended reading Long-term finance: equity finance Learning objectives Introduction 4.1 Equity finance 4.2 The Stock Exchange 4.3 Rights issues 4.4 Scrip issues, share splits, scrip dividends and share repurchases 4.5 Preference shares 4.6 Conclusion Key points Self-test questions Questions for review Questions for discussion References Recommended reading Long-term finance: debt finance, hybrid finance and leasing Learning objectives Introduction 5.1 Bonds, loan notes, loan stock and debentures 5.2 Bank and institutional debt 5.3 International debt finance 5.4 Convertible bonds 5.5 Warrants 5.6 Valuing fixed interest bonds 5.7 Valuing convertible bonds 5.8 Leasing 5.9 Evaluating the financial effects of financing choices 5.10 Conclusion Key points Self-test questions Questions for review Questions for discussion References Recommended reading An overview of investment appraisal methods Learning objectives Introduction 6.1 The payback method 6.2 The return on capital employed method 6.3 The net present value method 6.4 The internal rate of return method 6.5 Comparing the NPV and IRR methods 6.6 The profitability index and capital rationing 6.7 The discounted payback method 6.8 Conclusion Key points Self-test questions Questions for review Questions for discussion References Recommended reading Investment appraisal: applications and risk Learning objectives Introduction 7.1 Relevant project cash flows 7.2 Taxation and capital investment decisions 7.3 Inflation and capital investment decisions 7.4 Investment appraisal and risk 7.5 Appraisal of foreign direct investment 7.6 Empirical investigations of investment appraisal 7.7 Conclusion Key points Self-test questions Questions for review Questions for discussion References Recommended reading Portfolio theory and the capital asset pricing model Learning objectives Introduction 8.1 The measurement of risk 8.2 The concept of diversification 8.3 Investor attitudes to risk 8.4 Markowitz's portfolio theory 8.5 Introduction to the capital asset pricing model 8.6 Using the CAPM to value shares 8.7 Empirical tests of the CAPM 8.8 Conclusion Key points Self-test questions Questions for review Questions for discussion References Recommended reading The cost of capital and capital structure Learning objectives Introduction 9.1 Calculating the cost of individual sources of finance 9.2 Calculating the weighted average cost of capital 9.3 Average and marginal cost of capital 9.4 The CAPM and investment appraisal 9.5 Practical problems with calculating WACC 9.6 WACC in the real world 9.7 The cost of capital for foreign direct investment 9.8 Gearing: its measurement and significance 9.9 The concept of an optimal capital structure 9.10 The traditional approach to capital structure 9.11 Miller and Modigliani (I): net income approach 9.12 Miller and Modigliani (II): corporate tax 9.13 Market imperfections 9.14 Miller and personal taxation 9.15 Pecking order theory 9.16 Conclusion: does an optimal capital structure exist? Key points Self-test questions Questions for review Questions for discussion References Recommended reading Dividend policy Learning objectives Introduction 10.1 Dividends: operational and practical issues 10.2 The effect of dividends on shareholder wealth 10.3 Dividend irrelevance 10.4 Dividend relevance 10.5 Dividend relevance or irrelevance? 10.6 Dividend policies 10.7 Alternatives to cash dividends 10.8 Empirical evidence on dividend policy 10.9 Conclusion Key points Self-test questions Questions for review Questions for discussion References Recommended reading Mergers and takeovers Learning objectives Introduction 11.1 The terminology of mergers and takeovers 11.2 Justifications for acquisitions 11.3 Trends in takeover activity 11.4 Target company valuation 11.5 The financing of acquisitions 11.6 Strategic and tactical issues 11.7 Divestment 11.8 Private equity 11.9 Empirical research on acquisitions 11.10 Conclusion Key points Self-test questions Questions for review Questions for discussion References Recommended reading Risk management Learning objectives Introduction 12.1 Interest and exchange rate risk 12.2 Internal risk management 12.3 External risk management 12.4 Futures contracts 12.5 Options 12.6 Swaps 12.7 Issues in interest and exchange risk management 12.8 Political risk 12.9 Conclusion Key points Self-test questions Questions for review Questions for discussion References Recommended reading Answers to self-test questions Glossary Present value tables Index

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Book SynopsisAudrey Tang is a Chartered Psychologist (CPsychol), NLP practioner and FIRO-B coach. Her first book Be a Great Manager Now was published by Pearson in May 2016, and has been translated into Russian for further distributon. She is a training consultant, an accredited speaker delivering keynotes at National and International conferences and the resident psychologist on The Chrissy B Show (Sky 203).Table of Contents Part 1 Practical applications 1 The mindful leader 2 Problem solving and decision making 3 Creativity and innovation 4 Relationships and collaboration 5 Emotional agility 6 Inner confidence and self-esteem Part 2 Personal applications 7 Self-care 8 Emotional resilience and well-being 9 Be aware of your limitations Part 3 Mindful growth 10 Inspiration and growth 11 Maintaining a work–life balance 12 Epilogue: beyond mindfulness References

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Book SynopsisTable of ContentsPreface Chapter 1 Introduction Chapter 2 Mechanics of Futures Markets Chapter 3 Hedging Strategies Using Futures Chapter 4 Interest Rates Chapter 5 Determination of Forward and Futures Prices Chapter 6 Interest Rate Futures Chapter 7 Swaps Chapter 8 Securitization and the Credit Crisis of 2007 Chapter 9 OIS Discounting, Credit Issues, and Funding Costs Chapter 10 Mechanics of Options Markets Chapter 11 Properties of Stock Options Chapter 12 Trading Strategies Involving Options Chapter 13 Binomial Trees Chapter 14 Wiener Processes and Itô’s Lemma Chapter 15 The Black-Scholes-Merton Model Chapter 16 Employee Stock Options Chapter 17 Options on Stock Indices and Currencies Chapter 18 Futures Options Chapter 19 The Greek Letters Chapter 20 Volatility Smiles Chapter 21 Basic Numerical Procedures Chapter 22 Value at Risk Chapter 23 Estimating Volatilities and Correlations Chapter 24 Credit Risk Chapter 25 Credit Derivatives Chapter 26 Exotic Options Chapter 27 More on Models and Numerical Procedures Chapter 28 Martingales and Measures Chapter 29 Interest Rate Derivatives: The Standard Market Models Chapter 30 Convexity, Timing, and Quanto Adjustments Chapter 31 Interest Rate Derivatives: Models of the Short Rate Chapter 32 HJM, LMM, and Multiple Zero Curves Chapter 33 Swaps Revisited Chapter 34 Energy and Commodity Derivatives Chapter 35 Real Options

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Book SynopsisEmma Sue Prince is a specialist in experiential learning and believes strongly that this methodology is key to developing life skills and soft skills as it is the only way to develop self-awareness, upon which all behavioural change is based. She runs Unimenta (www.unimenta.com) home of the 7 future skillsTable of Contents Introduction The world we are living in 1 Adaptability 2 Critical thinking 3 Empathy 4 Integrity 5 Optimism 6 Being proactive 7 Resilience The beginning Notes Index

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Book SynopsisTable of ContentsPART I: INTRODUCTION 1. Managing Human Resources Today 2. Managing Equal Opportunity and Diversity 3. Human Resource Strategy and Performance PART II: STAFFING: WORKFORCE PLANNING AND EMPLOYMENT 4. Job Analysis and Talent Management 5. Personnel Planning and Recruiting 6. Selecting Employees PART III: TRAINING AND HUMAN RESOURCE DEVELOPMENT 7. Training and Developing Employees 8. Performance Management and Appraisal Today 9. Managing Careers PART IV: COMPENSATION AND TOTAL REWARDS 10. Developing Compensation Plans 11. Pay for Performance and Employee Benefits PART V: EMPLOYEE AND LABOR RELATIONS 12. Maintaining Positive Employee Relations 13. Labor Relations and Collective Bargaining 14. Improving Occupational Safety, Health, and Risk Management PART VI: SPECIAL TOPICS IN HUMAN RESOURCE MANAGEMENT Module A: Managing HR Globally Module B: Managing Human Resources in Small and Entrepreneurial Firms

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Book SynopsisTom Russell is Co-Founder and Director of The Facilitation Partnership (TFP) and Inky Thinking. He has 20 years' experience in a variety of large, well known, complex organisations. More recently he has been facilitating meetings across the globe, partnering with clients to achieve breakthrough results in their meetings in companies including Airbus, Mars and SAP.Trade Review“I like to focus on getting outcomes through high-quality conversations and diverse ways of working. This book has oodles of practical tips for everyone, no matter what their experience and role, and I’d commend it to anyone who knows that people make better decisions when they work well together.” Adriènne Kelbie – CEO, Office for Nuclear Regulation "Competitive Advantage is the holy grail of all companies today, but how do you achieve competitive advantage? One of the most effective and sustainable ways is through your people. If you can inspire, motivate and energise your people around the collective success of the organisation magic can happen. Using the principles described in this book you can meet and impact your employees, customers and investors and achieve competitive advantage and create a better future for your organisation. It all starts with making meetings deliver your desired outcomes. I have had the privilege of working with Tom Russell and many occasions in many different settings and I have seen first hand this transformation take place with the groups he has worked with. I highly recommend Tom's work and the ideas, principles and methodology Tom has shared in this remarkable book." David Ednie - President & CEO, SalesChannel International “This is a book that makes you question why and how you have meetings. It brings a new energy to a concept that has got stale in many organisations. If you take on board these tips, hints and advice I am sure that your meetings will drive better decisions, save time and be a far more fun experience!” Andy Rogers - Global HR Director, Sodexo Government ‘This book is a compelling and insightful resource to help you achieve more productive meetings and to give energy and momentum to the actions that follow – use it and enjoy the results! Monika Vikander-Hegarty - Vice President HR International & Global Talent, Teleflex “This book is a practical and visual treasure chest of great ideas on how to make meetings more effective. Tom has distilled the best of his graphic facilitation art with sound and accessible people, content and process advice on how to make any meeting more compelling.” Stephen Parker - Chief Human Resources Officer, A.T. Kearney, Inc. “Highly impactful & easily adopted practices that have been proven the world over by Tom & his colleagues. We all spend so much time in meetings, why not be the brave leader that helps your organisation meet much smarter?” Zelda Gray - Global VP People & Organisation (Retired), Mars Inc. ‘This work offers us a wonderful, graphically enhanced toolset in an energizing and motivational way, pleasantly describing and showing the power and impact of visual thinking to improve our meeting processes. I love how Tom Russell frames and paints it all together.’ Jan Bovelander, Business Developer & Owner of Bozz BV

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Book SynopsisJames Harold Stock is an American economist, professor of economics, and vice provost for climate and sustainability at Havard University. Mark W. Watson is the Howard Harrison and Gabrielle Snyder Beck Professor of Economics and Public Affairs at Princeton University.Table of ContentsPART I: INTRODUCTION AND REVIEW Economic Questions and Data Review of Probability Review of Statistics PART II: FUNDAMENTALS OF REGRESSION ANALYSIS Linear Regression with One Regressor Regression with a Single Regressor: Hypothesis Tests and Confidence Intervals Linear Regression with Multiple Regressors Hypothesis Tests and Confidence Intervals in Multiple Regression Nonlinear Regression Functions Assessing Studies Based on Multiple Regression PART III: FURTHER TOPICS IN REGRESSION ANALYSIS Regression with Panel Data Regression with a Binary Dependent Variable Instrumental Variables Regression Experiments and Quasi-Experiments Prediction with Many Regressors and Big Data PART IV: REGRESSION ANALYSIS OF ECONOMIC TIME SERIES DATA Introduction to Time Series Regression and Forecasting Estimation of Dynamic Causal Effects Additional Topics in Time Series Regression PART V: THE ECONOMIC THEORY OF REGRESSION ANALYSIS The Theory of Linear Regression with One Regressor The Theory of Multiple Regression

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Book SynopsisTable of Contents PART I: INTRODUCTION TO MODERN MANAGEMENT 1. Introducing Modern Management: Concepts and Skills 2. Management and Entrepreneurship: Handling Start-Ups and New Ventures PART II: MODERN MANAGEMENT CHALLENGES  3. Society, Ethics and Sustainability 4. Management and Diversity 5. Managing in the Global Arena 6. Creativity and Innovation PART III: PLANNING 7. Plans and Planning Tools 8. Making Decisions 9. Strategic Planning: Strategies, Tactics, and Competitive Dynamics PART IV: ORGANIZING 10. Fundamentals of Organizing 11. Responsibility, Authority, and Delegation 12. Human Resource Management 13. Changing Organizations: Stress, Conflict, and Virtuality PART V: INFLUENCING 14. Influencing and Communication 15. Leadership  16. Motivation 17. Groups and Teams 18. Building Organization Culture PART VI: CONTROLLING 19. Controlling, Information, and Technology 20. Production and Control Appendix: Managing: History and Current Thinking

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Book SynopsisNorman M. Scarborough Norman Scarborough is the William Henry Scott III Professor of Entrepreneurship at Presbyterian College, where he has taught since 1979. He is the author of many books and articles. In addition to his track record of publications, Scarborough is recognized as an outstanding teacher, having been named the South Carolina Professor of the Year by the prestigious Council for the Advancement and Support of Education. He has served on the Board of Directors for the United States Association for Small Business and Entrepreneurship (USASBE) and in 2010 was named a USASBE Longenecker Fellow, the organization's highest honor, given to individuals who have made outstanding contributions to the development, furtherance, and benefit of entrepreneurship in their teaching, writing, research, training, and public service. Scarborough is also very active in his local community, donating hundreds of hours each year to nonprofit organizations. In 2005, he Table of ContentsBrief Contents SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP The Foundations of Entrepreneurship Ethics and Social Responsibility: Doing the Right Thing Creativity and Innovation: Keys to Entrepreneurial Success SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS Conducting a Feasibility Analysis and Designing a Business Model Crafting a Business Plan and Building a Solid Strategic Plan Forms of Business Ownership Buying an Existing Business Franchising and the Entrepreneur SECTION III: LAUNCHING THE BUSINESS Building a Powerful Bootstrap Marketing Plan E-Commerce and the Entrepreneur Pricing and Credit Strategies Creating a Successful Financial Plan Managing Cash Flow Choosing the Right Location and Layout SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS Sources of Financing: Equity and Debt Global Aspects of Entrepreneurship Building a New Venture Team and Planning for the Next Generation Appendix: The Daily Perc Business Plan Cases

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Book Synopsis Greg Orme is a globally-acclaimed thought leader, author and keynote speaker who has delivered more than 350 talks to executive audiences around the world. His work focuses on how leaders and organisations thrive in a world of accelerating change through developing behaviours, processes and culture which support creativity, innovation and entrepreneurial spirit.   He is a lecturer and programme director at the London Business School where he founded the Centre for Creative Business. He leads transformational change programmes with global clients in banking, automotive, MCG, manufacturing and technology in Europe, Russia and China. He also directs the international Grow Your Business' Programme with the Young Presidents' Organization (YPO). Table of Contents 1 Become a more human human 2 Say hello to Frankenstein 3 Who stole your imagination? 4 The power of purpose 5 Fire up your laser 6 Incuriosity killed the cat 7 Find exciting problems 8 Luck is a skill 9 Sharpen your edge 10 Raising ugly babies 11 Think big, start small, learn fast Epilogue: What’s next?

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Book SynopsisIan Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including BskyB, Vodafone, Game and Odeon. He has seen businesses driven to the brink of extinction by changing consumer needs but also seen businesses respond to those changes, transform themselves and thrive. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers and turned declining market share into stellar growth all based on a keen practical understanding of the consumer. Now consulting and mentoring businesses on commercial and digital topics, Ian lives in Oxford with his family.

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Book SynopsisDr Simon Collinson is Deputy Pro-Vice-Chancellor, Director of the City-Region Economic Development Institute (City-REDI) and Professor of International Business and Innovation at the University of Birmingham. He is also a Fellow of the Royal Society (FRSA), the Academy of Social Sciences (FAcSS) and the British Academy of Management (FBAM). His original research was on technology transfer and indigenous technological capabilities in Kenyan manufacturing firms. Since then, his projects and papers have focused on areas such as global innovation strategies, R&D, knowledge and intellectual asset management in multinational firms; the competitiveness of international UK firms; Japan and China: local business practices and cross-cultural management, foreign direct investment and economic change. He has research, consulting and executive teaching experience with a wide range of multinational firms. He has published a range of books, including From ComTable of ContentsList of Figures and Tables Preface About the Authors Guide to the Case Studies Publisher's Acknowledgements Frameworks for this Book: Our Approach to the Study of International Business Part 1: THE WORLD OF INTERNATIONAL BUSINESS Chapter 1 An Introduction to International Business Chapter 2 General Frameworks in International Business Chapter 3 Multinational Enterprises, Innovation and Competitiveness Part 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS Chapter 4 International Politics Chapter 5 International Culture Chapter 6 International Trade Chapter 7 International Financial Markets and Institutions Part 3: INTERNATIONAL BUSINESS STRATEGIES Chapter 8 Multinational Strategy Chapter 9 Organising Strategy Chapter 10 Corporate Strategy and National Competitiveness Part 4: FUNCTIONAL AREA STRATEGIES Chapter 11 Production Strategy Chapter 12 Marketing Strategy Chapter 13 Human Resource Management Strategy Chapter 14 Political Risk and Negotiation Strategy Chapter 15 International Financial Management Part 5: REGIONAL STRATEGIES Chapter 16 European Union Chapter 17 Japan Chapter 18 North America Chapter 19 Emerging Economies Chapter 20 China Glossary Index

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Book SynopsisTable of Contents 1 Introduction 2 Tools of the Trade 3 Presenting Management Information 4 Management Statistics 5 Probability and Probability Distributions 6 Decision Making Under Uncertainty 7 Market Research and Statistical Inference 8 Quality Control and Quality Management 9 Forecasting I: Moving Averages and Time Series 10 Forecasting II: Regression 11 Linear Programming 12 Stock Control 13 Project Management 14 Simulation 15 Financial Decision Making A Binomial Distribution B Areas in the Tail of the Normal Distribution C Areas in the Tail of the t Distribution D Areas in the Tail of the x2 Distribution E Areas in the Tail of the F Distribution, 0.05 Level F Solutions to Progress Check Questions

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Book SynopsisMike Brent specialises in leadership, team-building, influencing, coaching, cross cultural management, leading change and personal development. His interests include how to foster self-awareness and creativity, and how to challenge effectively. Mike is widely published in the areas of influencing, coaching and leadership and the co-author of The Leader's Guide to Coaching & Mentoring, The Leader's Guide to Influence and The Leader's Guide to Managing People (FT Publishing). Nigel Melville is a former England national rugby union team scrum half and captain and currently serves as Director of Professional Rugby for Rugby Football Union. On retirement, Melville entered coaching and as Director of Rugby at London Wasps, Melville coached the team to their first professional Premiership title in 1996, followed by three National Cup Final appearances, winning two. In March 2002 he moved to Gloucester Rugby, winning the Zurich ChampionshiTable of Contents Introduction Leading the Team Understanding Self and Others Building Psychological Safety Enabling Diversity and Inclusion Working in Virtual Teams Influencing in a Team Environment Engaging the Team Building Trusting Relationships Dealing with Conflict Effectively Creating a Sense of Purpose and Meaning The Importance of Feedback and Accountability Coaching the Individual and Teams Understanding Change Using Facilitation Skills to Increase Performance Thoughts on the Future of Teams

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Book SynopsisJo Owen has worked with over 100 organisations around the world in most major industries and has written 15 books on leadership and management including the best-selling How to Lead, How to Manage and Tribal Business School. He is the founder of eight charities which have a collective turnover of 100 million and was awarded the OBE by the Queen for starting Teach First which is now the largest graduate recruiter in the UK.  He built a business in Japan without speaking Japanese; he created HBOS business banking; was a partner at Accenture and started his career at P&G. Jo also has spent eight years working with tribes across the world to discover how they survive and succeed, and what businesses can learn from them.Table of Contents 1 Think well, live well: the power of optimism 2 See light in the darkness: the power of emotional intelligence 3 Be kind to yourself: the power of FAST thinking 4 Control your destiny: the power of self-belief 5 Reach out: the power of connections and networks 6 Recharge your batteries: the power of recovery 7 Stay mindful: the power of choice 8 Craft your mission: the power of purpose 9 Keep on learning: the power of growth 10 Find your sanctuary: the power of culture Conclusion: choose your path

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Book SynopsisSvend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. His other Pearson books include among others Global Marketing, Seventh Edition, published in 2017. Table of ContentsChapter 1 Introduction Part I Assessing the competitiveness of the firm (internal) Chapter 2 Identification of the firm’s core competences Chapter 3 Development of the firm’s competitive advantage Part II Assessing the external marketing situation Chapter 4 Customer behaviour Chapter 5 Competitor analysis and intelligence Chapter 6 Analysing relationships in the value chain Part III Developing marketing strategies Chapter 7 SWOT analysis, strategic marketing planning and portfolio analysis Chapter 8 Segmentation, targeting, positioning and competitive strategies Chapter 9 CSR strategy and the sustainable global value chain Part IV Developing marketing programmes Chapter 10 Establishing, developing and managing buyer–seller relationships Chapter 11 Product and service decisions Chapter 12 Pricing decisions Chapter 13 Distribution decisions Chapter 14 Communication decisions Part V Organising, implementing and controlling the marketing effort Chapter 15 Organising and implementing the marketing plan Chapter 16 Budgeting and controlling Appendix Market research and decision support system Glossary Index

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Book SynopsisNow in its 25th annual edition, Melville's Taxation continues to be the definitive, market-leading text on UK taxation. Featuring clean, uncluttered prose and a wealth of immensely practical examples, this text is a comprehensive guide for students taking a first-level course in the subject.

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Book Synopsis David Alexander is Emeritus Professor of Accounting at the University of Birmingham Business School, England. International visiting professorships over the years include those at Bocconi University, Milan (Italy); University of Osnabrück (Germany); Norwegian School of Management (Norway); ESC Clermont-Ferrand (France); CNAM, Paris (France); University of Bergamo (Italy); Università Ca' Foscari, Venice (Italy).    Christopher Nobes is Professor of Accounting at Royal Holloway, University of London, England and at the University of Sydney, Australia. He has also held visiting posts at Pompeo Fabra University, Barcelona (Spain); Norwegian School of Management, Oslo (Norway); Nyenrode University (Netherlands); Padua University (Italy); University of Auckland (New Zealand); and University of San Diego (United States). He was a member of the board of the International Accounting Standards Committee from 1993 to 2001. Table of Contents Part 1 THE CONTEXT OF ACCOUNTING 1 Introduction 2 Some fundamentals 3 Frameworks and concepts 4 Regulation of accounting 5 International differences and harmonisation 6 Company reporting 7 Financial statement analysis Part 2 FINANCIAL REPORTING ISSUES 8 Recognition and measurement of the elements of financial statements 9 Tangible and intangible non-current assets 10 Inventories 11 Financial assets, liabilities and equity 12 Accounting and taxation 13 Cash flow statements 14 Group accounting 15 Foreign currency translation Part 3 ANALYSIS 16 Financial appraisal 17 International analysis Appendices A Double-entry bookkeeping B An outline of the content of International Financial Reporting Standards C An outline of the content of the EU’s Directive on accounting law D Answers to multiple-choice questions E Feedback on exercises Glossary of terms Index

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Book SynopsisChristopher Nobes is Professor of Accounting at Royal Holloway (University of London) and at the University of Sydney. He was a representative on the board of International Accounting Standards Committee from 1993 to 2001.   Robert Parker was formerly Professor of Accounting at the University of Exeter and professorial fellow of the Institute of Chartered Accountants of Scotland. He died shortly after the 13th edition was published in 2016.   Both authors have been recipients of the Outstanding International Accounting Educator' award by the American Accounting Association and the Distinguished Academic Award' by the British Accounting and Finance Association.Table of Contents Part I SETTING THE SCENE 1 Introduction 2 Causes and examples of international differences 3 International classification of financial reporting 4 Introduction to international harmonisation Part II FINANCIAL REPORTING BY LISTED GROUPS USING IFRS OR US GAAP 5 The background to financial reporting by listed groups 6 IFRS in context: concepts, presentation and revenue 7 IFRS in context: assets and liabilities 8 IFRS in context: group accounting 9 Different versions of IFRS practice 10 Financial reporting in the United States 11 Political lobbying on accounting standards: US, UK and international experience Part III CHINA AND JAPAN 12 Financial reporting in China and Japan Part IV FINANCIAL REPORTING BY INDIVIDUAL COMPANIES 13 The context of financial reporting by individual companies 14 Harmonisation and transition in Europe 15 Making accounting rules for unlisted business enterprises in Europe 16 Accounting rules and practices of individual companies in Europe Part V SPECIAL ISSUES IN REPORTING BY MNEs 17 Foreign currency translation 18 Segment reporting Part VI MONITORING AND ENFORCEMENT 19 International auditing 20 Enforcement of financial reporting standards APPENDICES A. Synoptic table of accounting differences in eight GAAPs, B. Glossary of abbreviations C. Suggested outline answers to some of the end-of-chapter questions Author index Subject index

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Book SynopsisAbout our authors Karl E. Case (1946 to 2016) was a Professor of Economics Emeritus at Wellesley College where he taught for 34 years, serving several tours of duty as Department Chair. He was a Senior Fellow at the Joint Center for Housing Studies at Harvard University and a founding partner in the real estate research firm of Fiserv Case Shiller Weiss, which produces the S&P Case-Shiller Index of home prices. He served as a member of the Index Advisory Committee of Standard and Poor's, and on the Academic Advisory Board of the Federal Reserve Bank of Boston. Professor Case received his BA from Miami University in 1968, spent 3 years on active duty in the Army, and received his PhD in Economics from Harvard University in 1976. Professor Case's research was in the areas of real estate, housing, and public finance. He authored or coauthored five books, including Principles of Economics, Economics and Tax Policy, and Property Taxation: The Need for Reform, and published numerous articles in professional journals, focused on real estate markets and prices. Chip, as he was known to his many friends and colleagues, contributed to this textbook throughout its many editions. In his honor and with respect for his substantial contributions to the text and the discipline of economics, his co-authors plan to keep his name on the text for all future editions. Ray C. Fair is Professor of Economics at Yale University. He is a member of the Cowles Foundation at Yale and a Fellow of the Econometric Society. He received a BA in Economics from Fresno State College in 1964 and a PhD in Economics from MIT in 1968. He taught at Princeton University from 1968 to 1974. Professor Fair has taught introductory and intermediate macroeconomics at Yale since 1974. He has also taught graduate courses in macroeconomic theory and macroeconometrics. Professor Fair's research has primarily been in the areas of macroeconomics and econometrics, with particular emphasis on macroeconometric model building. He has also done work in the areas of finance, voting behavior, and aging in sports. His publications include Specification, Estimation, and Analysis of Macroeconometric Models (Harvard Press, 1984); Testing Macroeconometric Models (Harvard Press, 1994); Estimating How the Macroeconomy Works (Harvard Press, 2004), and Predicting Presidential Elections and Other Things (Stanford University Press, 2012). Professor Fair's US and multicountry models are available for use at fairmodel.econ.yale.edu, free of charge. Many teachers have found that having students work with the US model on the internet is a useful complement to an introductory macroeconomics course. Sharon M. Oster is the Frederic Wolfe Professor of Economics and Management and former Dean of the Yale School of Management. Professor Oster joined Case and Fair as a coauthor in the 9th edition of this book. Professor Oster has a BA in Economics from Hofstra University and a PhD in Economics from Harvard University. Professor Oster's research is in the area of industrial organization. She has worked on problems of diffusion of innovation in a number of different industries, on the effect of regulations on business, and on competitive strategy. She has published a number of articles in these areas and is the author of several books, including Modern Competitive Analysis and The Strategic Management of Nonprofits. Prior to joining the School of Management at Yale, Professor Oster taught for a number of years in Yale's Department of Economics. In the department, Professor Oster taught introductory and intermediate microeconomics to undergraduates as well as several graduate courses in industrial organization. Since 1982, Professor Oster has taught primarily in the Management School, where she teaches the core microeconomics class for MBA students and a course in the area of competitive strategy. Professor Oster also consults widely for businesses and nonprofit organizations and has served on the boards of several publicly traded companies and nonprofit organizations.Table of ContentsPART I: INTRODUCTION TO ECONOMICS 1. The Scope and Method of Economics 2. The Economic Problem: Scarcity and Choice 3. Demand, Supply, and Market Equilibrium 4. Demand and Supply Applications PART II: CONCEPTS AND PROBLEMS IN MACROECONOMICS 5. Introduction to Macroeconomics 6. Measuring National Output and National Income 7. Unemployment, Inflation, and Long-Run Growth PART III: THE CORE OF MACROECONOMIC THEORY 8. Aggregate Expenditure and Equilibrium Output 9. The Government and Fiscal Policy 10. Money, the Federal Reserve, and the Interest Rate 11. The Determination of Aggregate Output, the Price Level, and the Interest Rate 12. Policy Effects and Cost Shocks in the AS/AD Model 13. The Labor Market in the Macroeconomy PART IV: FURTHER MACROECONOMICS ISSUES 14. Financial Crises, Stabilization, and Deficits 15. Household and Firm Behavior in the Macroeconomy: A Further Look 16. Long-Run Growth 17. Alternative Views in Macroeconomics PART V: THE WORLD ECONOMY 18. International Trade, Comparative Advantage, and Protectionism 19. Open-Economy Macroeconomics: The Balance of Payments and Exchange Rates 20. Economic Growth in Developing Economies PART VI: METHODOLOGY21. Critical Thinking about Research

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Book SynopsisTable of ContentsPART 1: INTRODUCTION 1. Introduction to Global Marketing PART 2: THE GLOBAL MARKETING ENVIRONMENT 2. The Global Economic Environment 3. The Global Trade Environment 4. Social and Cultural Environments 5. The Political, Legal, and Regulatory Environments PART 3: APPROACHING GLOBAL MARKETS 6. Global Information Systems and Market Research 7. Segmentation, Targeting, and Positioning 8. Importing, Exporting, and Sourcing 9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances PART 4: THE GLOBAL MARKETING MIX 10. Brand and Product Decisions in Global Marketing 11. Pricing Decisions 12. Global Marketing Channels and Physical Distribution 13. Global Marketing Communications Decisions I: Advertising and Public Relations 14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication 15. Global Marketing and the Digital Revolution PART 5: STRATEGY AND LEADERSHIP IN THE TWENTY-FIRST CENTURY 16. Strategic Elements of Competitive Advantage17. Leadership, Organization, and Corporate Social Responsibility

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Book SynopsisEssential Economics for Business offers students a concise, accessible and engaging introduction to the key principles of micro and macroeconomics, in addition to broader business-related topics, including business organisation and strategy.  Numerous cases and examples throughout the text illustrate how economics can be used to understand specific business problems or aspects of the business environment, from economic growth, to levels of business investment, interest rates, employment issues, the prices firms charge, the rise of online shopping and Brexit. This is the ideal text for students taking a module including economics on any business or management degree or diploma course.Table of ContentsBrief Contents Preface Publisher’s acknowledgements Part A INTRODUCTION 1 Business and the economic environment Part B MARKETS, DEMAND AND SUPPLY 2 The working of competitive markets 3 Demand and the consumer 4 Supply decisions in a perfectly competitive market Part C THE MICROECONOMIC ENVIRONMENT OF BUSINESS 5 Pricing and output decisions in imperfectly competitive markets 6 Business growth and strategy 7 Multinational corporations and business strategy in a global economy 8 Labour and employment 9 Government, the firm and the market Part D THE MACROECONOMIC ENVIRONMENT OF BUSINESS 10 The economy and business activity 11 National macroeconomic policy 12 The global trading environment 13 The global financial environment Websites appendix Key ideas Glossary Index

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Book SynopsisDr Daniel Nunan is Reader and Head of Department at the University of Portsmouth. Previously, he taught at Birkbeck, University of London and Henley Business School, University of Reading. Prior to his academic career, Daniel held senior roles in the financial services and technology sectors.   Professor David F. Birks is Emeritus Professor of Marketing at the University of Winchester. Previously, he served as Dean of the Faculty of Business, Law and Sport, and Director of Winchester Business School. David has also worked at the universities of Southampton, Bath and Strathclyde. He is a committee member of the Association of Survey Computing (ASC). Dr Naresh K. Malhotra is Senior Fellow at Georgia Tech CIBER and Regents' Professor Emeritus at Scheller College of Business, Georgia Institute of Technology, USA. He has consulted for business, non-profit and government organisations across the globe, and has received numeroTable of Contents 1. Introduction to marketing research and insight 2. Defining the research problem and developing a research approach 3. Research design 4. Secondary data collection and analysis 5. Internal secondary data and analytics 6. Qualitative research: its nature and approaches 7. Qualitative research: focus group discussions 8. Qualitative research: in-depth interviewing and projective techniques 9. Qualitative research: data analysis 10. Survey and quantitative observation techniques 11. Causal research design: experimentation 12. Measurement and scaling: fundamentals, comparative and non-comparative scaling 13. Questionnaire design 14. Sampling: design and procedures 15. Sampling: determining sample size 16. Survey fieldwork 17. Social media research 18. Mobile research 19. Data integrity 20. Frequency distribution, cross-tabulation and hypothesis testing 21. Analysis of variance and covariance 22. Correlation and regression 23. Discriminant and logit analysis 24. Factor analysis 25. Cluster analysis 26. Multidimensional scaling and conjoint analysis 27. Structural equation modelling and path analysis 28. Communicating research findings 29. Business-to-business (b2b) marketing research 30. Research ethics, privacy and trust Glossary

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Book SynopsisThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in management. Modern human resources: technology, social media, and management Human Resource Management provides students with an introduction to the daily tools and skills they'll need to function as successful managers -- in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. The 16th Edition focuses on the positive impacts technology has had on the HR field. For example, the ability to vet potential employees on the internet has shifted more HR responsibilities to managers, leaving HR departments with more tTable of ContentsPART ONE: INTRODUCTION 1. Introduction to Human Resource Management 2. Equal Opportunity and the Law 3. Human Resource Management Strategy and Performance PART TWO: RECRUITMENT, PLACEMENT, AND TALENT MANAGEMENT 4. Job Analysis and the Talent Management Process 5. Personnel Planning and Recruiting 6. Employee Testing and Selection 7. Interviewing Candidates PART THREE: TRAINING AND DEVELOPMENT 8. Training and Developing Employees 9. Performance Management and Appraisal 10. Managing Careers and Retention PART FOUR: COMPENSATION 11. Establishing Strategic Pay Plans 12. Pay for Performance and Financial Incentives 13. Benefits and Services PART FIVE: ENRICHMENT TOPICS IN HUMAN RESOURCE MANAGEMENT 14. Building Positive Employee Relations 15. Labor Relations and Collective Bargaining 16. Safety, Health, and Risk Management 17. Managing Global Human Resources 18. Managing Human Resources in Small and Entrepreneurial Firms APPENDICES Appendix A: HRCI PHR® and SPHR® Certification Body of Knowledge Appendix B: About the Society for Human Resource Management (SHRM) Body of Competency and Knowledge™ Model and Certification ExamsAppendix C: Comprehensive Cases

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Book SynopsisDebra Stevens is the founder of Dramatic Training Solutions a specialist soft skills training company covering all aspects of communication, behaviour and leadership. Debra has over 25 years of experience working with large companies globally across 6 continents. She has trained 10's of thousands of people in soft skills and has worked with companies such as Coca-Cola, Royal Caribbean Cruise Lines, Royal Bank of Scotland, Pearson Education and Stena Ferries. Her style of training is always immersive, real and human and her coaching is compassionate and honest. She is passionate about helping people find authentic ways to connect with others, which she believes have always been important but will become, essential for survival in the new workplace.Trade Review'Don't be left behind, this book is a must-read!' Kosta Christofi, Head of Leadership and Management Development, Reed in PartnershipTable of Contents Part 1 We are not robots 1. We’re only human 2. The future of work 3. Are you a human robot? 4. Use your roadmap to stand out Part 2 5. Week one: Engage 6. Week two: Listen 7. Week three: Empathise 8. Week four: Collaborate 9. Week five: Inspire 10. Keep following the roadmap Index

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Book SynopsisTable of ContentsPART 1: THE WORLD’S MARKETPLACES  1. An Overview of International Business  2. Global Marketplaces and Business Centers  3. Legal, Technological, Accounting, and Political Environments  4. The Role of Culture  5. Ethics and Social Responsibility in International Business  PART 2: THE INTERNATIONAL ENVIRONMENT  6. International Trade and Investment  7. The International Monetary System and the Balance of Payments  8. Foreign Exchange and International Financial Markets  9. Formulation of National Trade Policies  10. International Cooperation Among Nations  PART 3: MANAGING INTERNATIONAL BUSINESS  11. International Strategic Management  12. Strategies for Analyzing and Entering Foreign Markets  13. International Strategic Alliances  14. International Organization Design and Control  15. Leadership and Employee Behavior in International Business  PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS  16. International Marketing  17. International Operations Management  18. International Financial Management 19. International Human Resource Management and Labor Relations

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Book SynopsisTable of Contents 1. Introduction to Marketing Research 2. The Marketing Research Industry 3. The Marketing Research Process and Defining the Problem and Research Objectives 4. Research Design 5. Secondary Data and Packaged Information 6. Qualitative Research Techniques 7. Evaluating Survey Data Collection Methods 8. Understanding Measurement, Developing Questions, and Designing the Questionnaire 9. Selecting the Sample 10. Determining the Size of a Sample 11. Dealing with Field Work and Data Quality Issues 12. Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses 13. Implementing Basic Differences Tests 14. Making Use of Associations Tests 15. Understanding Regression Analysis Basics 16. Communicating Insights

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Book Synopsis Ralph Tench is Professor of Communication Education and Director of Research at Leeds Business School, Leeds Beckett University, where he also oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU-funded public relations research project and his work is widely published in books and academic journals worldwide. He is a past Board member and President (2017-2020) of the European Public Relations Research and Education Association.    Stephen Waddington is a public relations moderniser, thought leader and consumer engagement advocate. In addition to his role as Visiting Professor in Practice at Newcastle University, Stephen is also Managing Partner at Wadds Inc., a professional advisory firm for marketing and PR agencies and communication teams. He is a past President of the Chartered Institute of Public Relations and has co-founded, managed and sold two award-winning public relations agencies. Table of ContentsAbout the authors Foreword Preface Publisher’s acknowledgements Part 1 The context of public relations 1. Public relations origins: definitions and history 2. Public relations and the media 3. Digital and social media 4. Public relations and democracy 5. Community and society: corporate social responsibility (CSR) 6. Intercultural and multicultural context of public relations 7. Role of the public relations practitioner Part 2 Public relations theories and concepts 8. Public relations theories: an overview 9. Strategic public relations planning and management 10. Public relations programme research and evaluation 11. Corporate image, reputation and identity 12. Public relations, propaganda and the psychology of persuasion 13. Public relations’ professionalism and ethics Part 3 Public relations specialisms 14. Media relations 15. Internal communication 16. Managing community involvement programmes 17. Issues management 18. Crisis public relations management 19. Public relations and the consumer 20. Business-to-business public relations 21. Public affairs 22. Public relations in the world of finance 23. Integrated marketing communications 24. Sponsorship Part 4 Sectoral considerations 25. Non-government organisations and pressure groups 26. Corporate communication 27. Celebrity public relations 28. Strategic communication and social marketing in healthcare organisations 29. What next? Future issues for public relations Glossary Index

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Book SynopsisJulia Shalet is a award winning author, successful innovator, product leader, qualitative researcher, project director, trainer, university tutor and event creator with a ton of experience from a broad range of sectors, types of organisations and ventures. For the past 25 years she has worked with start-ups, the self-employed, small and medium organisations, corporates and the third sector. She has managed high-value product portfolios and brought many successful new propositions to market using the techniques described in this book. Some of these successes have attracted national TV, radio and newspaper coverage from BBC Inside Out, the Guardian, the Observer, the Independent, Harper's Bazaar and BBC Radio 4. She has helped hundreds of people from all walks of life focus their time, energy and money where they have the best chance of success. Through each of these Interactions, she has been able to further develop, test and refine her hands-on approach, tools, templatTrade Review“Refreshingly straightforward way to put the customer at the heart of everything you do.” Camilla Tress, Innovation Lead, Oliver Bonas. “Don't waste 6 months working on your idea to find out it won't work. Read this book and save yourself a lot of grief!” Colin Hayhurst, CEO of Mojeek, formerly sold businesses to TripAdvisor & ANSYS" 'Coming up with ideas isn't the hard part, knowing which to take forward is. This book is full of valuable insight and practical tips, testament to Julia's rich experience.' Marc Abraham, Head of Product Engagement at ASOS, formerly Notonthehighstreet and World First

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Book Synopsis Chantal Burns is an international state of mind and resilience coach and speaker with a depth of experience spanning over three decades. She's also the author of the best-selling book Instant Motivation which has been translated into several languages.  Chantal has established herself as a thought leader in conscious leadership, performance, and emotional resilience. She provides coaching, mentoring and supervision for individuals, coaches, counsellors and educators.  As founder of the Conscious Leadership School, they empower individuals, leaders and teams to break free from mental constraints by removing interference to work and live with courage, clarity and compassion. Chantal's clients include business leaders, politicians, activists, coaches, educators, founders and anyone who wants to free their mind. If you want to work with Chantal, get free resources or find out more aboutTable of ContentsWhat this book is not aboutPart 1 What resilience is and how it really works1. The resilience myth2. It’s an inside>out world3. How to reset and return to sanity Part 2 Uncover resilience by removing interference4. Why positive thinking is outdated5. Freedom from stress, anxiety and burnout6. The myth of me7. Courageous conversations8. Grief, loss and the true healer9. You’ve got this! The journey continuesWhat’s next?Voices from the fieldPersonal reflections

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Book SynopsisAudrey Tang is a Chartered Psychologist (CPsychol), and the award winning author of The Leader's Guide to Resilience, The Leader's Guide to Mindfulness and Be A Great Manager - Now. She is a presenter with DisruptiveTV as well as the resident psychologist on The Chrissy B Show (Sky191) the UK's only TV programme dedicated to mental health and wellbeing. She offers psychological comment to TV, Radio and published media, and broadcasts her own podcast Retrain Your Brain. She keynotes at National and International conferences in the fields of resilience, leadership and team cohesion, offers psychological consultancy and leadership coaching, and is a CPD accredited trainer and FIRO-B profiler.Table of ContentsTable of Contents Part One: Defining Resilience1. Building resilient people2. Building strength3. Attracting, maintaining and retaining staff4. Harnessing drive and inspiring passion5. Establishing a responsive network6. Authentic leadership Part Two: Shaping resilient organisations7. Laying the foundations of a resilient organisation8. Behaving sustainably9. Asserting and living resilient organisational values10. Establishing a creative and innovative culture for growth11. Empowering and structuring for responsiveness12. Engaging in Mindful future planning Part 3/Epilogue: Towards a resilient future

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Book SynopsisYvonne McGivern has worked on both the agency and the client side and currently works as a consultant. She taught research methods  at Queen's University Belfast and at Trinity College Dublin. She is Joint Chief Examiner for the MRS Advanced Certificate in Market and  Social Research Practice.

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Book SynopsisAndy Bass PhD helps leaders do better and faster work with resources they have already. He has been a consultant for over a decade and has worked internationally with some of the world's top businesses including Deutsche Bank, Aon, L'Oreal and KPMG. He has also worked with leading business schools and associations, including Warwick, Aston and Strathclyde, and has a central position in the Aston Business School alumni association.Trade Review‘Rather than waiting for a magic bullet, make your organisation better, starting today. Andy helps you see the resources and talents you have already, but just haven't got around to using properly or fully enough. Even better, the process creates engagement and excitement among employees, because the process honours their expertise and abilities.' Rooney Anand, former CEO of Greene King Plc; Senior Independent Director, Morrisons plc ‘Leaders don't always realise how much untapped potential, strength and opportunity their organisation has. We've had great results from starting with what was already working. Andy's book will get you to see your business in a new light so that you can do that too.' Matthew Crummack, Group CEO, GoCo Group plc (GoCompare) 'Value resides in the mind of the customer. You won't understand it if you spend all your time in the office. You need a different perspective. This book will encourage you to get out and find one.' From the Foreword, by Rory Sutherland, author of Alchemy: The Surprising Power of Ideas That Don't Make Sense, and Vice-Chairman, Ogilvy ‘Clear, actionable advice for any organisation seeking to grow or innovate. Before you start throwing money at the problem, unlock your hidden potential.' Michael Smets, Professor of Management, Saïd Business School, University of Oxford ‘The world needs inspired leaders who excel at finding and releasing potential. Andy's book Start With What Works is a gamechanger for those who want to accelerate their business growth with greater inspiration and less risk and frustration.' Nancy MacKay, CEO and Founder, MacKay CEO ForumsTable of ContentsTable of Contents1. The Seductive idea of a Saviour2. Why We Undervalue What We Already Have3. How to Start with What You Have4. Lesson One: Recombine existing elements so they create more value5. Lesson Two: Let the world teach you6. Lesson Three: Attend to what actually happens7. Lesson Four: Discover the few things that really make the difference8. Lesson Five: Leave the moonshots for later: just getting into orbit can be transformational9. Lesson Six: Use very plain words to describe what you want10. Lesson Seven: Bring customers inside11. Lesson Eight: Take charge of stories about ‘Them and Us’12. Lesson Nine: Don’t drive change: Release it

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Book SynopsisAlan Smith is Head of Visual and Data Journalism at Financial Times. A data visualization specialist, he writes the FT's popular Chart Doctor column. Alan is an experienced presenter, having lectured extensively on how to communicate with data. His TEDx talk, Why you should love statistics, was a TED.com featured talk in 2017. Previously, he worked at the UK's Office for National Statistics, where he founded its award-winning Data Visualisation Centre. Alan received a BA in geography from the University of Lancaster and holds an MSc in GIS from Salford University. He was appointed Officer of the Order of the British Empire (OBE) in Queen Elizabeth II's 2011 Birthday Honours list.Table of ContentsForeword Acknowledgements 1. Why you need this book 2. Why charts matter PART 1 - KNOW YOUR CHARTS 3. The FT Visual Vocabulary 4. Charts of magnitude 5. Charts of change over time 6. Charts of correlation 7. Charts of distribution 8. Charts of flow 9. Charts of ranking 10. Charts of deviation 11. Charts of part to whole 12. Spatial is special PART 2 - PUTTING CHARTS TO WORK 13. Using the Visual Vocabulary in your own organisation 14. The science behind good charts 15. Scales of justice, axes of evil 16. The best charts are well written 17. Designing for charts 18. Visualising uncertainty - a case study

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Book Synopsis

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Anders Parment isan award-winning researcher and author. He is a Senior Lecturer and Researcherin Marketing at Stockholm University School of Business. He has won severalprizes for his books and teaching, and is a well-known speaker andconsultant. 

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Book SynopsisFor undergraduate and graduate courses in Taxation, and for professional use. Get clarity on UK taxation rulesand policiesin this up-to-date guide for year 2020 Taxation, 26thEdition, by Alan Melville,updated with 2020's Finance Act,is the definitive, market-leadingtexton UK taxation and is known for its up-to-date coverage of the changes introduced by the annual Budget.Featuring clean, well-structured prose and a wealth of immensely practical examples, this comprehensive guide serves as both a core textbook if you are studying taxation for the first time and a reference text that clearly explains the UK tax system and taxation regulations. Additionally, afree to access CompanionWebsite features opportunities for extra practice, pluschapter appendices anda range of useful links to explore taxation rules and the tax system further. Pearson, the world'slearningcompany. Table of ContentsPART 1 INCOME TAX AND NATIONAL INSURANCE 1 - Introduction to the UK tax system 2 - Introduction to income tax 3- Personal allowances 4- Payments and gifts eligible for tax relief 5 - Income from property 6 - Income from savings and investments 7 - Income from employment (1) 8 - Income from employment (2) 9 - Income from self-employment: Computation of income 10 - Income from self-employment: Basis periods 11 - Income from self-employment: Capital allowances 12 - Income from self-employment: Trading losses 13 - Income from self-employment: Partnerships 14 - Pension contributions 15- Payment of income tax, interest and penalties 16 - National insurance contributions Review Questions (Set A) PART 2 CAPITAL GAINS TAX 17 - Introduction to capital gains tax 18 - Computation of gains and losses 19 - Chattels and wasting assets 20 - Shares and securities 21 - Principal private residence 22 - CGT reliefs Review Questions (Set B) PART 3 CORPORATION TAX 23 - Introduction to corporation tax 24 - Corporate chargeable gains 25 - Computation and payment of the corporation tax liability 26 - Corporation tax losses 27 - Close companies and investment companies 28 - Groups of companies and reconstructions Review Questions (Set C) PART 4 MISCELLANEOUS 29 - Value added tax (1) 30 - Value added tax (2) 31 - Inheritance tax 32 - Overseas aspects of taxation Review Questions (Set D) PART 5 ANSWERS

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