Information technology industries Books

Book SynopsisThe hidden costs of artificial intelligence, from natural resources and labor to privacy and freedomTrade Review“This study argues that [artificial intelligence] is neither artificial nor particularly intelligent. . . . A fascinating history of the data on which machine-learning systems are trained.”—New Yorker“Crawford argues passionately that while AI is presented as disembodied, objective and inevitable, it is material, biased and subject to our own outlooks and ideologies.”—David A. Shaywitz, Wall Street Journal“As Kate Crawford’s trenchant Atlas of AI demonstrates again and again, artificial intelligence does not come to us as a deus ex machina but, rather, through a number of dehumanizing extractive practices, of which most of us are unaware.“—Sue Halpern, New York Review of BooksNamed one of the “Five Best Books to Read to Get Smart about AI” by the Wall Street Journal“One of the world’s most thoughtful researchers on the impact of AI delivers a sobering, but essential, read about how AI is accelerating undemocratic governance and increased inequality.”—John Thornhill, Financial Times, Best Books of 2021“Exposes the dark side of AI’s success. . . . Meticulously researched and superbly written.”—Virginia Dignum, Nature“A sweeping view of artificial intelligence that frames the technology as a collection of empires, decisions, and actions that are together fast eliminating possibilities of sustainable future on a global scale. . . . A timely and urgent contribution.”—Michael Spezio, Science“Reveals the hidden costs of artificial intelligence, from the consumption of natural resources to the more subtle costs to our privacy, equality and freedom.—Simon Ings, New Scientist, “Best Books of the Year”“A compelling new book.”—Stephanie Wood, Sydney Morning Herald“Atlas of AI is a seminal work that brings AI within our circle of care. . . . Crawford’s book is a great contribution to the field, as efforts are made at various levels, national and international, in companies and educational institutions, to mitigate the harms of this technology. Crawford underlines that this can only happen if we ‘challenge the structures of power that AI currently reinforces and create the foundations for a different society.’”—Anais Resseguier, AI and Ethics“Presents an insightful perspective coupled with in-depth analysis. . . . Essential reading for those who are interested in the real-world effects of AI development, along with its political ramifications. More importantly, Atlas of AI draws attention to widely ignored aspects of policy debates, namely the human and planetary costs of AI. This book should be welcomed by AI enthusiasts, students, scholars and policy-makers seeking to grasp the fundamentals of the relationship between AI, politics and society.”—Muhammed Can, International Affairs“Well-researched, well-written, and enlightening.”—Terry Freedman, Teach Secondary“Crawford brings the reader on a global journey to places and interventions which have historically played, and continue to play, a key function in developing and maintaining the machinery of artificial intelligence. With a variety of well-illustrated descriptions of environmentally hazardous industries, exploitation of human labour, the origin of deeply biased data sets, and methods of classification, Crawford assists the reader in seeing through the myth of AI.”—Lina Olsson, Metascience“Atlas of AI is the perfect medium to begin to understand AI. Crawford wisely avoids any form of jargon and her message comes across clear and loud. The book also contains a wide array of notes and references which the more experienced readers will find very useful to go deeper into the several themes that Crawford’s atlas illustrates, but also to find new directions for future research.”—Federico Cugurullo, TechnoscienzaCHOICE Outstanding Academic Titles 2021Winner of the 2022 Sally Hacker Prize, sponsored by the Society for the History of Technology (SHOT)Winner of the 2022 Best Information Science Book of the Year Award, sponsored by ASIS&T“A must read. Moving from lithium mines to data extraction, from labor exploitation to government surveillance, Atlas of AI eloquently reveals how intelligence is ‘made.’ It displaces anemic calls for ‘ethics’ with probing investigations into the environmental degradation, capital accumulation, and labor conditions that AI make possible.”—Wendy Hui Kyong Chun, SFU’s Canada 150 Chair in New Media“It’s a masterpiece, and I haven’t been able to stop thinking about it.”—Karen Hao, senior editor, MIT Tech Review“In this eloquent and revelatory survey, Crawford limns the dire stakes of unbridled technological expansion. Methodologically original and keenly intelligent, Atlas of AI is an indispensable map of the present that boldly calls readers to chart a more just and sustainable future.”—Alondra Nelson, president, Social Science Research Council“Eloquent, clear and profound—this volume is a classic for our times. It draws our attention away from the bright shiny objects of the new colonialism through elucidating the social, material and political dimensions of Artificial Intelligence.”—Geoffrey C. Bowker, University of California, Irvine“By brilliantly tracing the history, mythology, ethics and politics of artificial intelligence, Atlas of AI reminds us that the stories we tell about AI are just as vital as the mathematical models that comprise these systems.”—Ruha Benjamin, author of Race After Technology: Abolitionist Tools for the New Jim Code

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Book SynopsisReady to become the ultimate Pokémon battle master?Join your favourite Pokémon friends as they battle across the eight known Pokémon regions, from Kanto and Johto to Alola and Galar.Complete the activities, test your knowledge and add your stickers to create colourful scenes, in an epic quest to become a Pokémon battle master.Packed full of puzzles, your Trainer abilities will be tested like never before. This includes sneaky spot the differences, battle move masterclasses, wonderful word searches and quickfire quizes.Where will you add your 1001 stickers? It's up to you, Trainer!

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Book SynopsisAprende sobre invertir en Bitcoin, blockchains, y criptomonedas“Antony nos ayuda a entender claramente los mecanismos de bitcoins y blockchains.” —Rob Findlay, fundador de Next MoneyEl autor más vendido en inversión de derivados financieros, industria extractiva de recursos naturales, futuros, bancos y bancas, energía y minas, y política monetaria.Hay mucha información sobre criptomonedas y blockchains, pero para un principiante, esto puede ser indescifrable. Conceptos básicos sobre bitcoins y blockchains ofrece una guía clara sobre carteras digitales, esta nueva moneda y la tecnología revolucionaria que la impulsa.Bitcoin, Ethereum, Altcoin, criptografía y otras criptomonedas. Gana entendimiento de temas relacionados a Bitcoin, precio Bitcoin, moneda Bitcoin, minería Bitcoin, invertir en Bitcoin y los Bitcoins blockchains. Aprende cómo se realizan los pagos y cómo establecer el valor de las criptomonedas y de los tokens digitales.Aprende qué es blockchain. ¿Cómo funciona? ¿Y por qué es importante? Conceptos básicos sobre bitcoins y blockchains da respuestas a estas preguntas y más.Aprende sobre minería de criptomonedas y criptomonedas. Conceptos básicos sobre bitcoin y blockchains ofrece una perspectiva confiable de cómo invertir en Bitcoin y otras criptomonedas. Descubre los riesgos y las estrategias de mitigación, aprende cómo comprar Bitcoins, identificar estafas, y entender el cambio de criptomonedas, billeteras digitales, y regulaciones.Aprende sobre: Tecnología blockchain y a invertir en Bitcoin. Cómo trabajar en el mercado de las criptomonedas. La evolución y los impactos potenciales del Bitcoin y los blockchains a nivel mundial. Si has leído Descubre Blockchain, Blockchain Bubble or Revolution, Bitcoin Clarity, The Bitcoin Book, y Bitcoin and Cryptocurrency Trading for Beginners, entonces vas a aprender mucho con Conceptos básicos sobre bitcoins y blockchains.Trade Review“Una lectura útil, utilizable y agradable. Antony nos ayuda a entender claramente los mecanismos de bitcoins y blockchains”. —Rob Findlay, fundador de Next Money“Mi familia me pidió que les explicara lo que hago, y les di una copia de este libro. Antony explica las tecnologías de criptomonedas y blockchains clara y articuladamente, a la vez que mantiene su ingenio". —Colin Platt, coanfitrión del podcast Blockchain Insider e investigador de criptomonedas y DLT (Tecnología de libro contable distribuido)“Uno de los pocos libros creíbles que sugiero cuando la gente me pregunta dónde puede aprender sobre bitcoins. Es un libro excelente y sensato sobre todo lo relacionado con la criptografía. Estuve en el espacio por un buen tiempo y aun así aprendí de Conceptos básicos de bitcoins y blockchains”. —Zennon Kapron, director gerente de Kapronasia“Una guía interesante, clara y autorizada sobre las aplicaciones e implicaciones de las blockchains”. —Greg Wolfson, jefe de desarrollo empresarial de Element Group“El primer libro que he visto que rompe conceptos. Una excelente percepción de los conocimientos clave y las implicancias en el mundo real de bitcoins y blockchains”. —Zennon Kapron, director gerente de Kapronasia“Un gran recurso para cualquiera que quiera entender de qué se tratan realmente las blockchains y las criptomonedas.”—Paul Griffin, profesor asociado de la Escuela de Sistemas de Información de la Universidad de Gestión de Singapur“Einstein dijo que ‘si no puedes explicarlo simplemente, entonces no lo entiendes suficientemente bien’. Antony comprende y articula claramente los fundamentos de las criptomonedas y las tecnologías blockchain”. —Colin Platt, coanfitrión del podcast Blockchain Insider e investigador de criptomonedas y DLT (Tecnología de libro contable distribuido)“Una visión general de los principios básicos. Una de las pocas lecturas recomendadas para mis nuevos empleados”.—Yusho Liu, cofundador de Coinhako “Una lectura agradable que acaba con las expectaciones, encuentra la señal en el medio del ruido y va a toda máquina de adelante hacia atrás”. —John Collins, asesor de Fintech

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Book SynopsisThis Epic Sticker Book contains over 200 awesome stickers and is packed full of your favourite Pokémon, from Pikachu to Charizard. Learn about each region's first partner Pokémon and their evolutions and test your training knowledge with challenging activities throughout the book.Join Pikachu and all your favourite Pokémon friends for an adventure across the regions.With a Pokédex of facts about the starter Pokémon for each region, from Alola to Galar this is a must-have for ultimate Pokémon Trainers!Complete the activities, test your knowledge with a quiz, and be crowned Pokémon master in this Epic Sticker Book.

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Book SynopsisTable of ContentsPreface to the Second Edition xvii Part I Lessons From Top Tech Companies 1 Chapter 1 Behind Every Great Product 5 Chapter 2 Technology-Powered Products and Services 7 Chapter 3 Startups: Getting to Product/Market Fit 9 Chapter 4 Growth-Stage Companies: Scaling to Success 11 Chapter 5 Enterprise Companies: Consistent Product Innovation 13 Chapter 6 The Root Causes of Failed Product Efforts 15 Chapter 7 Beyond Lean and Agile 23 Chapter 8 Key Concepts 25 Part II The Right People 31 Product Teams 32 Chapter 9 Principles of Strong Product Teams 33 Chapter 10 The Product Manager 41 Chapter 11 The Product Designer 53 Chapter 12 The Engineers 59 Chapter 13 Product Marketing Managers 63 Chapter 14 The Supporting Roles 67 Chapter 15 Profile: Jane Manning of Google 71 People @ Scale 74 Chapter 16 The Role of Leadership 75 Chapter 17 The Head of Product Role 79 Chapter 18 The Head of Technology Role 87 Chapter 19 The Delivery Manager Role 91 Chapter 20 Principles of Structuring Product Teams 93 Chapter 21 Profile: Lea Hickman of Adobe 103 Part III The Right Product 107 Product Roadmaps 108 Chapter 22 The Problems with Product Roadmaps 111 Chapter 23 The Alternative to Roadmaps 115 Product Vision 121 Chapter 24 Product Vision and Product Strategy 123 Chapter 25 Principles of Product Vision 129 Chapter 26 Principles of Product Strategy 133 Chapter 27 Product Principles 135 Product Objectives 137 Chapter 28 The OKR Technique 139 Chapter 29 Product Team Objectives 143 Product @ Scale 146 Chapter 30 Product Objectives @ Scale 147 Chapter 31 Product Evangelism 151 Chapter 32 Profile: Alex Pressland of the BBC 155 Part IV The Right Process 159 Product Discovery 161 Chapter 33 Principles of Product Discovery 165 Chapter 34 Discovery Techniques Overview 171 Discovery Framing Techniques 175 Chapter 35 Opportunity Assessment Technique 179 Chapter 36 Customer Letter Technique 183 Chapter 37 Startup Canvas Technique 187 Discovery Planning Techniques 191 Chapter 38 Story Map Technique 193 Chapter 39 Customer Discovery Program Technique 195 Chapter 40 Profile: Martina Lauchengco of Microsoft 205 Discovery Ideation Techniques 208 Chapter 41 Customer Interviews 211 Chapter 42 Concierge Test Technique 215 Chapter 43 The Power of Customer Misbehavior 217 Chapter 44 Hack Days 221 Discovery Prototyping Techniques 223 Chapter 45 Principles of Prototypes 227 Chapter 46 Feasibility Prototype Technique 229 Chapter 47 User Prototype Technique 233 Chapter 48 Live-Data Prototype Technique 235 Chapter 49 Hybrid Prototype Technique 239 Discovery Testing Techniques 241 Chapter 50 Testing Usability 243 Chapter 51 Testing Value 251 Chapter 52 Demand Testing Techniques 253 Chapter 53 Qualitative Value Testing Techniques 259 Chapter 54 Quantitative Value Testing Techniques 265 Chapter 55 Testing Feasibility 273 Chapter 56 Testing Business Viability 277 Chapter 57 Profile: Kate Arnold of Netflix 283 Transformation Techniques 286 Chapter 58 Discovery Sprint Technique 287 Chapter 59 Pilot Team Technique 291 Chapter 60 Weaning an Organization Off Roadmaps 293 Process @ Scale 295 Chapter 61 Managing Stakeholders 297 Chapter 62 Communicating Product Learnings 305 Chapter 63 Profile: Camille Hearst of Apple 307 Part V The Right Culture 309 Chapter 64 Good Product Team/Bad Product Team 311 Chapter 65 Top Reasons for Loss of Innovation 315 Chapter 66 Top Reasons for Loss of Velocity 319 Chapter 67 Establishing a Strong Product Culture 323 Acknowledgments 327 About the Author 329 Learning More 331 Index 333

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Book SynopsisUltimate Types Sticker Book contains over 200 awesome stickers, eighteen sticker scenes and is packed full of your favourite Pokémon. Learn all about the different Pokémon Types from Normal and Grass to Fairy and Steel. Discover what Type your favourite Pokémon is and test your knowledge with challenging activities throughout the book.Join Pikachu and all your favourite Pokémon friends as you discover the different Types of Pokemon. With eighteen awesome scenes for you to fill with exciting Pokemon stickers as well as epic activities and a quiz to test your Pokémon knowledge. You'll soon be a Pokémon Master.

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Book SynopsisManaging people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal-especially when there are few tools, texts, and frameworks to help you. In this practical guide, Camille Fournier takes you through each stage in the journey from engineer to technical manager.

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Book Synopsis''BRILLIANTLY CLEAR AND CAPTIVATING PROSE'' STEPHEN FRYA WATERSTONES BOOK OF YEAR 2023An award-winning mathematician explores the maths behind the games we love and why we love to play them.Where should you move first in Connect 4?Which property is best in Monopoly?How can pi help you win Rock Paper Scissors?Crossing oceans, continents and millennia, award-winning mathematician Marcus du Sautoy explores how maths and games have always been deeply intertwined. As well as being integral to human psychology and culture throughout the ages, games provided the first opportunities for deep mathematical insight into the world. This grand adventure teaches us how to strategise, play better and win more often.The subject matter is fun (I mean, isn't it quite literally the definition of fun?) and du Sautoy's enthusiasm is infectious' THE SUNDAY TIMESLively, creative and humane exactly as one would expect from Marcus du Sautoy' TIM HARFORD, author of How To Make The World Add Up''A delightful and addictive celebration of games. You'll keep wanting one more go'' DARA Ó BRIAIN, author of Is There Anybody Out There?You do not need to be a seasoned player nor a skilled mathematician to relish this enchanting read. However, this book may just encourage you to become one or the other' REINER KNIZIA, award-winning game designer

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Book SynopsisNATIONAL BESTSELLER“The stories in this book make for a fascinating and remarkably complete pantheon of just about every common despair and every joy related to game development.” — Rami Ismail, cofounder of Vlambeer and developer of Nuclear ThroneDeveloping video games—hero''s journey or fool''s errand? The creative and technical logistics that go into building today''s hottest games can be more harrowing and complex than the games themselves, often seeming like an endless maze or a bottomless abyss. In Blood, Sweat, and Pixels, Jason Schreier takes readers on a fascinating odyssey behind the scenes of video game development, where the creator may be a team of 600 overworked underdogs or a solitary geek genius. Exploring the artistic challenges, technical impossibilities, marketplace demands, and Donkey Kong-sized monkey wrenches thrown into the works by corporate, Blood, Sweat, and Pixels reveals how bringing any game to completion is more than Sisyphean—it''s nothing short of miraculous.Taking some of the most popular, bestselling recent games, Schreier immerses readers in the hellfire of the development process, whether it''s RPG studio Bioware''s challenge to beat an impossible schedule and overcome countless technical nightmares to build Dragon Age: Inquisition; indie developer Eric Barone''s single-handed efforts to grow country-life RPG Stardew Valley from one man''s vision into a multi-million-dollar franchise; or Bungie spinning out from their corporate overlords at Microsoft to create Destiny, a brand new universe that they hoped would become as iconic as Star Wars and Lord of the Rings—even as it nearly ripped their studio apart.Documenting the round-the-clock crunches, buggy-eyed burnout, and last-minute saves, Blood, Sweat, and Pixels is a journey through development hell—and ultimately a tribute to the dedicated diehards and unsung heroes who scale mountains of obstacles in their quests to create the best games imaginable.Trade Review“Necessary to read… by the end, my only complaint about Blood, Sweat, and Pixels is that there wasn’t more to read.” — Forbes.com “Making video games is one of most transformative, exciting things I’ve done in my two decades as a freelance writer. Making video games is also an excruciating journey into Hellmouth itself. Jason Schreier’s wonderful book captures both the excitement and the hell. Here, at long last, is a gripping, intelligent glimpse behind a thick (and needlessly secretive) creative curtain.” — Tom Bissell, author of Extra Lives and Apostle, and writer on the Gears of War, Uncharted, and Battlefield franchises “A meticulously researched, well-written, and painful at times account of many developers’ and studios’ highs and lows. May need to make it required reading for the developers at my studio.” — Cliff Bleszinski, creator of Gears of War and founder of Boss Key Productions “The stories in this book make for a fascinating and remarkably complete pantheon of just about every common despair and every joy related to game development.” — Rami Ismail, cofounder of Vlambeer and developer of Nuclear Throne “Jason Schreier brilliantly exposes the truth about how video games are made. Brutal, honest, yet ultimately uplifting; I’ve been gaming for thirty years, yet I was surprised by every page. Turns out what I didn’t know about my favorite hobby could fill a book. This book! Can’t recommend it enough to any serious fan of this generation’s greatest new art form.” — Adam Conover, executive producer and host of truTV’s Adam Ruins Everything “...his enthusiasm is contagious; even if you’ve never played one of these games, you’ll be riveted by the account of how they came to be.” — Booklist “Schreier covers the notoriously secretive gaming industry… and he knows it well… He also clearly respects [the] developers and their achievements, and treats their rueful tales of selfless struggle with an admiring deference…a useful survey of the landscape of game production at this cultural moment.” — GQ “Schreier sets each scene with admirable prowess, giving the reader just enough information to feel the weight of each story. For anyone who has ever wondered how some of the most successful games are made, this book is a real eye-opener… At its heart, Blood, Sweat, and Pixels is an ode to the people who put every fiber of their being into making memorable experiences for gamers all over the world.” — Fiction Southeast “Lively writing… For fans of video games, Blood, Sweat, and Pixels is a must read, but anyone interested in stories about the hard process of making art is also sure to enjoy it.” — Shelf Awareness “One of the most insightful pieces of text I’ve ever read… It’s a well-written tale of real sacrifice, struggles, and more, it’s almost inspiring despite how sad it can be at times.” — GameZone “Blood, Sweat, and Pixels is the instruction manual to the game industry I never realized I needed.” — GameCritics.com “Schreier creates a compellingly warts-and-all portrait of a profession that so many who grew up playing games idolized.” — Wired

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisEmily Baker-White works as a technology reporter for Forbes. She previously covered tech at Buzzfeed News. Before becoming a journalist, Baker-White earned her JD from Harvard Law School and practised criminal defence law, launching a multi-year investigation into police misconduct on Facebook. Every Screen on the Planet is her groundbreaking investigation into the intricate landscape of TikTok and ByteDance.

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Book SynopsisKen Segall put the ''i'' in iPad. Now he explains why simplicity is the secret of Apple''s success in Insanely Simple.To Steve Jobs, Simplicity wasn''t just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It''s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It''s by crushing the forces of Complexity that the company remains on its stellar trajectory.As creative director, Ken Segall played a key role in Apple''s resurrection, helping to create such critical campaigns as ''Think Different'' and naming the iMac. Insanely Simple is his insider''s view of Jobs'' world. It reveals the ten elements of Simplicity that have driven Apple''s success - which you can use to propel your own organisation. Reading InsanelyTrade ReviewA blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing * The Times *Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power * Financial Times *Required reading * Observer *An entertaining perspective on how Apple typically gets it right... Candid and insightful. Insanely Simple should be required reading for any boss with a Byzantine organisation and a shrinking business * The Guardian *In this captivating book, Segall has succeeded in distilling what made Steve Jobs succeed in ways no one would have imagined - simplicity. The idea of going simple, and Jobs's obsession with it, is neither a set of rules nor a goal, but a worldview of how things should be. . . More practical than theoretical, this essential book is about using the power of Simplicity to set a company apart * Publishers Weekly *Intriguing insights from someone who worked closely with Jobs on some of Apple's most successful ad campaigns * Forbes *A few pages in, I was hooked. . . [A]n amusing and revealing book about the company's extraordinary leader, Steve Jobs, and the guiding principle that made him one of the great businessmen of the age * The Boston Globe *Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs's success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy, and mediocrity, and clearly see what's most essential - and therefore most important -- Steve Hayden, former vice chairman, Ogilvy, and author of Apple’s legendary 1984 Super Bowl commercialAs the man who came up with the iconic iMac name that launched one of the most successful product lines in history, Segall played a pivotal role in reviving Apple from near-death. His close working relationship with Jobs allows him to provide insight into how Jobs's obsession with simplicity became the driving force that informs every decision the company makes to this day * Booklist *Reveals a fresh insight into Steve Jobs's mind and how his obsession with simplicity drove Apple to success * Macworld *This book provides industry insight that many other books on Steve Jobs and Applelack. . . Recommended for those looking for advice on running a successful corporation and readers interested in all things Apple * Library Journal *A fascinating glimpse behind Apple's famously closed doors, taking the reader inside the inner sanctum and sneaking a peek at the marketing meetings presided over by Jobs * PC Advisor *

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Book SynopsisIn this practical guide, author Kent Beck, creator of Extreme Programming and pioneer of software patterns, suggests when and where you might apply tidyings to improve your code while keeping the overall structure of the system in mind.

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Book SynopsisThe Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.

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Book SynopsisThis brand-new full-colour activity book with over 500 stickers stars Nintendo''s classic team of Mario and Luigi, and their most fearsome foes!Super Mario fans will love this full-colour activity book featuring Mario, Luigi, Princess Peach and all their foes Bowser, Koopalings, Wario, Waluigi and more! It''s filled with action-packed activities and over 500 stickers for gamers of all ages!Mario made his debut in the 1980s in arcades around the world and has since gone on to star in many adventures, evolving into the beloved icon he is today. He is a video game sensation, appearing across all genres from action platformers to sports, kart racing and beyond.

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Book SynopsisAyub Shaikh is a renowned trainer, famous for having brought credibility, confidence and industry knowledge to over 5,000 IT recruitment consultants, HR professionals and resourcers through his training courses around the world. In the past Ayub himself was an accomplished IT recruiter in the financial heart of London and is now a mentor to some of the world's largest IT recruitment consultancies. His company Holistica Consulting is the world's only training company dedicated purely to teaching IT recruiters and resourcers all they need to know about the various IT vertical markets such as SAP, JAVA, C#, and Telecoms. Without doubt there is nobody more suited to writing the world's first 'survival guide' for the IT Recruitment industry. Each chapter is written with recruitment relevance in mind, and includes Interview questions and further techniques to help match candidates to jobs. This is a hugely significant work for the IT recruitment industry, but do not be daunted (those of you who are squeamish about IT jargon and terminology).Those who have attended Ayub's training will immediately relate to the uniquely simple, passionate and even humorous ways in which he puts across very complex IT concepts and principals. And his now famous easy-to-understand teaching style continues into this ground breaking book. IT knowledge is delivered in a reassuring and relaxed way; and the stories, trivia, and anecdotes flow throughout. This is an instruction manual like no other. With The Complete IT Recruitment Survival Guide you have a constant, easy-to-understand yet knowledgeable companion as you tackle the murky waters of the world of IT recruitment.

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Book SynopsisHelp students develop the vital skills they need to achieve their best in the T Level exams with this brand-new Exam Practice Workbook.- Review and consolidate knowledge, with varied recall activities for every topic that help students retrieve information and identify any gaps- Reinforce understanding and boost exam confidence with scaffolded short-answer and extended-response exam-style practice questions, to help break down the question, plus plan and review the answer- Improve responses with exam tips and example student answers - Support students of all ability levels and confidence, with accessible and engaging content

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Book Synopsis''This book has had an enormous impact'' Satya Nadella, CEO, Microsoft''Spectacular. Mind-blowing in its expansiveness and profundity'' Steve Wozniak, co-founder of Apple''Iconic'' Clay Christensen, author of The Innovator''s DilemmaCryptocurrencies are changing the world. They grant everyday people the power to invest, disrupt the world order and contribute towards a better future.Blockchain is the ingeniously simple technology that powers cryptos. It is a public ledger to which everyone has access, but which no single person or institution controls. It allows for companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure, but fundamentally open. And it is everywhere.In Blockchain Revolution, Don and Alex Tapscott reveal: how this game-changing technology is re-shaping the global economy how it is improving everything from healthcare records to online voting how people everywhere are using it to side-step institutional barriers and take control of their futureBrilliantly researched and highly accessible, this is the essential text on this major paradigm shift. Read it, or be left behind.Trade ReviewWhat a spectacular book. Mind-blowing in its expansiveness and profundity. It makes me think we're at one of those times in technological, economic and social history where the sky is the limit -- Steve Wozniak * co-founder of Apple Computer and Chief Scientist at Prime Data *The Tapscotts have written the book, literally, on how to survive and thrive in this next wave of technology-driven disruption. Likely to become one of the iconic books of our time -- Clay Christensen * Professor of Business Administration, Harvard Business School and author of The Innovator's Dilemma *Occasionally a book comes along that changes the global discourse. This is likely to be one of those books. Blockchains are at the heart of the fourth industrial revolution and the Tapscotts lucidly explain why and how to capture the opportunity and avoid dangers -- Klaus Schwab * founder and executive chairman of the World Economic Forum *A carefully researched and beautifully written book. Blockchain Revolution argues that the 'Internet of value' will transform our lives. A must-read for our disruptive times -- Dominic Barton * Global Managing Director at McKinsey & Company *Don and Alex brilliantly illuminate the technology that could profoundly impact the way we manage issues of trust, security and privacy for years to come -- Indra Nooyi * Chairman and CEO of PepsiCo *The great missing element in the Internet has been a 'trust protocol', a way of knowing that a transaction is verified and authentic. Blockchain technology could provide a foundation for that. It's a revolutionary idea and this lucid book explains why -- Walter Isaacson * Author of Steve Jobs *A masterpiece. Gracefully dissects the potential of blockchain technology to take on today's most pressing global challenges -- Hernando De Soto * Economist and President at the Institute for Liberty and Democracy in Peru *The blockchain is to trust as the Internet is to information. Like the original Internet, blockchain has potential to transform everything. Read this book and you will understand -- Joichi Ito * Director of MIT Media Lab *In this extraordinary journey to the frontiers of finance, the Tapscotts shed new light on the blockchain phenomenon and make a compelling case for why we all need to better understand its power and potential -- Dave McKay * President and CEO of the Royal Bank of Canada *Deconstructs the promise and peril of the blockchain in a way that is at once accessible and erudite. Blockchain Revolution gives readers a privileged sneak peak at the future -- Alec Ross * Author of The Industries of the Future *If ever there was a topic for demystification, blockchain is it. Together, the Tapscotts have achieved this comprehensively and in doing so have captured the excitement, the potential and the importance of this topic to everyone -- Blythe Masters * CEO of Digital Asset Holdings *This is a book with the predictive quality of Orwell's Nineteen Eighty-Four and the vision of Elon Musk. Read it or become extinct -- Tim Draper * Founder of Draper Associates, DFJ and Draper University *Blockchain is a radical technological wave and, as he has done so often, Tapscott is out there, now with son Alex, surfing at dawn. It's quite a ride -- Yochai Benkler * Berkman Professor of Entrepreneurial Legal Studies, Harvard Law School *If you work in business or government, you need to understand the blockchain revolution. No one has written a more thoroughly researched or engaging book on this topic than Tapscott and Tapscott -- Erik Brynjolfsson * Professor at MIT and co-author of The Second Machine Age *An indispensable and up-to-the-minute account of how the technology underlying bitcoin could - and should - unleash the true potential of a digital economy for distributed prosperity -- Douglas Rushkoff * author of Present Shock and Throwing Rocks at the Google Bus *Technological change that used to develop over a generation now hits us in a relative blink of the eye, and no one tells this story better than the Tapscotts -- Eric Spiegel * President and CEO of Siemens USA *Few leaders push us to look around corners the way Don Tapscott does. With Blockchain Revolution he and his son Alex teach us, challenge us and show us an entirely new way to think about the future -- Bill McDermott * CEO of SAP SE *Blockchain Revolution is a brilliant mix of history, technology and sociology that covers all aspects of the blockchain protocol - an invention that in time may prove as momentous as the invention of printing -- James Rickards * author of Currency Wars and The Death of Money *Blockchain Revolution serves as an atlas to the world of digital money, masterfully explaining the current landscape while simultaneously illuminating a path forward toward a more equitable, efficient and connected global financial system -- Jim Breyer * CEO of Breyer Capital *Blockchain Revolution is the indispensable and definitive guide to this world-changing technology -- Jerry Brito * Executive Director of Coin Center *Incredible. Really incredible. The Tapscotts' examination of the blockchain as a model for inclusion in an increasingly centralised world is both nuanced and extraordinary -- Steve Luczo * Chairman and CEO of Seagate Technology *Makes a powerful case for blockchain's ability to increase transparency but also ensure privacy. In the authors' words 'The Internet of Things needs a Ledger of Things' -- Chandra Chandrasekaran * CEO and Managing Director of Tata Consultancy Services *The epicentre of trust is about to diffuse! The definitive narrative on the revolutionary possibilities of a decentralised trust system -- Frank D'Souza * CEO of Cognizant *Identifies a profound new technology movement and connects it to the deepest of human needs: trust. Thoroughly researched and provocatively written. Every serious businessperson and policy maker needs to read Blockchain Revolution -- Brian Fetherstonehaugh * Chairman and CEo of OgilvyOne Worldwide *This book has had an enormous impact on the evolution of blockchain in the world -- Satya Nadella * CEO, Microsoft Corporation *A thorough, balanced and enlightening guide to the next big thing. -- John Gapper * Financial Times *The Tapscotts have written the book, literally, on how to survive and thrive in this next wave of technology-driven disruption. Likely to become one of the iconic books of our time. -- Clay Christensen, Harvard Business SchoolWhat a spectacular book. Mind-blowing in its expansiveness and profundity. It makes me think we're at one of those times in technology, economic and social history where the sky is the limit. -- Steve Wozniak, co-founder of AppleThe blockchain is one of the most fundamental inventions in the history of computer science. Read Blockchain Revolution to understand its profound implications. -- Marc Andreessen, co-founder, Netscape and Andreessen HorowitzBlockchain Revolution is a highly readable introduction to a bamboozling but increasingly important field * Guardian *Occasionally a book comes along that changes the global discourse. This is likely to be one of those books. Blockchains are at the heart of the Fourth Industrial Revolution and the Tapscotts lucidly explain why and how to capture the opportunity and avoid the dangers. -- Klaus Schwab, Founder and Executive Chairman, World Economic ForumA carefully researched and beautifully written book. Blockchain Revolution argues that the "internet of value" will transform our lives. A must-read book for our disruptive times. -- Dominic Barton, Global Managing Director, McKinsey & CompanyDon and Alex brilliantly illuminate the technology that could profoundly impact the way we manage issues of trust, security and privacy for years to come. -- Indra Nooyi, Chairman & CEO, PepsiCoThe great missing element in the Internet has been a "trust protocol", a way of knowing that a transaction is verified and authentic. Blockchain technology could provide a foundation for that. It's a revolutionary idea, and this lucid book explains why. -- Walter Isaacson, Author of The Innovators and President and CEO of the Aspen InstituteIn clear, engaging prose, this richly sourced book overflows with entertaining examples of how blockchain could enhance our lives * Oxford Economics *

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Book SynopsisOffers information on debugging and troubleshooting analog circuits. This book gives advice on using simple equipment to troubleshoot; and step-by-step procedures for analog troubleshooting methods. It provides proven methods for troubleshooting analog circuits.Trade Review"Combining his expertise as a senior scientist at National Semiconductor with a sense of humor and easy writing style, Pease has produced an excellent guide to analog circuit troubleshooting." --Library Journal 2004Table of ContentsTroubleshooting linear circuits - The beginninghoosing the right equipmentGetting down to the component levelSolving capacitor-based troublesPreventing material and assembly problemsSolving active-component problemsIdentifying transistor troublesOperational amplifiers - the supreme activatorsQuashing spurious oscillationsThe analog-digital boundaryTroubleshooting charts

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Book SynopsisA Wall Street Journal bestsellerA Publisher's Weekly bestsellerA fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the head of Deloitte's US AI practice.Though most organizations are placing modest bets on artificial intelligence, there is a world-class group of companies that are going all-in on the technology and radically transforming their products, processes, strategies, customer relationships, and cultures.Though these organizations represent less than 1 percent of large companies, they are all high performers in their industries. They have better business models, make better decisions, have better relationships with their customers, offer better products and services, and command higher prices.Written by bestselling author Tom Davenport and Deloitte's Nitin Mittal, All-In on AI looks at artificial intelligence at its cutting edge from the viewpoint of established companies like Anthem, Ping An, Airbus, and Capital One.Filled with insights, strategies, and best practices, All-In on AI also provides leaders and their teams with the information they need to help their own companies take AI to the next level.If you're curious about the next phase in the implementation of artificial intelligence within companies, or if you're looking to adopt this powerful technology in a more robust way yourself, All-In on AI will give you a rare inside look at what the leading adopters are doing, while providing you with the tools to put AI at the core of everything you do.Trade Review"Use All-In On AI to keep up with the evolving workplace, transform processes, and put AI at the core of everything you do." — TD magazine (Association for Talent Development)Named one of "4 of the Most Anticipated Business Books You Need to Read in 2023" by Inc. magazineAdvance Praise for All-In on AI:"Most organizations only scratch the surface of what is possible with AI. If you want to learn what it means to commit to AI as a transformational business resource, read this book and follow its prescriptions." — Marco Iansiti, David Sarnoff Professor of Business Administration, Harvard Business School; coauthor, Competing in the Age of AI"AI is the most transformational technology available today, and its primary benefits will go to those companies that exploit it aggressively. All-In on AI is an excellent guide to extracting the maximum value from AI." — Piyush Gupta, CEO, DBS Bank"AI is most easily incorporated in the strategies and practices of startups that have embraced its promise as essential to differentiation and performance. Davenport and Mittal identify the multifaceted organizational capabilities necessary for legacy companies to capture the benefits of AI, which will be essential to their competitive success." — Gary Loveman, Chairman and CEO, Well"All-In on AI describes the leadership, technology, and organizational change strategies that deliver the inherent value to make AI-fueled businesses possible." — Rajeev Ronanki, Senior Vice President, Elevance Health; author, You and AI

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Book SynopsisPut your Pokémon knowledge to the test! Think you know your Pokémon? Work your way through over 50 puzzles and quizzes to prove yourself as the next best Pokémon Trainer!Packed with puzzles such as anagrams, mazes, number pyramids, spot the differences and SO MUCH MORE. Travel from the Kanto region right up to the the Paldea region, completing activities along the way!Are you up to the challenge? Crack the puzzles and race against the clock to complete each challenge in five minutes or less!An ideal gift for children who love Pokémon, this challenging puzzle book will keep Pokémon fans entertained for hours.

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Book Synopsis''Klaus Schwab and the World Economic Forum contribute significantly to one of the most important issues of our time-how to move forward in the Fourth Industrial Revolution'' -Jack Ma, Executive Chairman, Alibaba GroupWorld Economic Forum Founder and Executive Chairman Klaus Schwab offers a practical companion and field guide to his previous book, The Fourth Industrial Revolution.Today, technology is changing everything-how we relate to one another, the way we work, how our economies and governments function, and even what it means to be human. Incredible advances-from cryptocurrencies to AI to the internet of things-are already transforming society in unprecedented ways. But the Fourth Industrial Revolution is still in its infancy, says Schwab, and at a time of such tremendous uncertainty and change, it''s our actions that will determine the trajectory the future will take.Drawing on contributions from 200 top experts in fields ranging from machine learning to geo-engineering to nanotechnology, to data ethics, Schwab equips readers with the practical tools to leverage the technologies of the future to leave the world better, safer, and more resilient than we found it.''The technologies of the Fourth Industrial Revolution are extraordinary. Leadership has to be equally extraordinary to manage the complexities of systemic change'' - Eric Schmidt, Technical Advisor, AlphabetTrade ReviewThe world has fast entered a data and technology-driven era where new opportunities but also challenges are emerging. In this book, Klaus Schwab and the World Economic Forum contribute significantly to one of the most important issues of our time - how to move forward in the Fourth Industrial Revolution -- Jack Ma * Executive Chairman, Alibaba Group Holding, People's Republic of China *It's no secret that technologies are reshaping the world's economies and societies. To manage the risks and spread the benefits, we have to act now, and in the interest of stakeholders everywhere -- Andrew McAfee * Co-Founder, MIT Initiative on the Digital Economy, Massachusetts Institute of Technology (MIT), USA *Shaping the Fourth Industrial Revolution sheds light on what's at stake for society and how leaders can play a part in shaping the course of history. Klaus makes a powerful call in the book: "We have to shake things up before technological inertia determines our future for us." Act now. -- Zhu Min * Chairman, National Institute of Financial Research, People's Republic of China *The technologies of the Fourth Industrial Revolution are extraordinary. Leadership has to be equally extraordinary to manage the complexities of systemic change -- Eric Schmidt * Technical Advisor, Alphabet, USA *This book is essential for gaining a perspective on some of the critical challenges that rapid technological change poses to us all: ensuring the wellbeing of societies, understanding the evolving role of governments, and rethinking how the global economy will work in the 21st century -- Roberto Azevêdo * Director-General, World Trade Organization (WTO), Geneva *The World Economic Forum shows us that improving the state of the world will mean seriously thinking about, and empowering, all of those whose lives are transformed by technologies -- Peter Maurer * President, International Committee of the Red Cross (ICRC), Geneva *Prosperity with technology means defending the rights of women on the frontline of change, defending the dignity of work for all workers and improving working conditions around the world. A Fourth Industrial Revolution that can do that would benefit us all -- Sharan Burrow * General Secretary, International Trade Union Confederation (ITUC), Brussels *The Fourth Industrial Revolution is being felt profoundly around the world. Chapter by chapter, special insights from some of the best minds from the World Economic Forum's community show just where leadership focus is needed -- Luis Alberto Moreno * President, Inter-American Development Bank, Washington DC *The title says it all. Shaping the Fourth Industrial Revolution emphasizes the modern imperative to shape a development model that dramatically reduces our current unsustainable footprint on the planet, as a critical foundation for the Fourth Industrial Revolution to succeed. Or there won't be a fifth -- Marco Lambertini * Director-General, WWF International, Switzerland *The challenge is clear: if we want to create technologies which benefit us all, and help us create more just and inclusive societies, we need to ensure that the values of human dignity and equality become a core design and use principle -- Shalil Shetty * Secretary-General, Amnesty International, United Kingdom *

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Book SynopsisEmbrace the Human Side of Organisational Digital Transformation Digital Humans: Thriving in an Online World is an insightful, engaging and interdisciplinary discussion of how best to transform your organisation into a nimble, digital enterprise with human beings firmly established at the centre of it. The authors draw on complexity theory, anthropology, history, organisational transformation and behavioural science to demonstrate the characteristics that define successful digital organisations. You''ll discover the importance of focusing on human beings even as you make the shift to digital and learn to understand the importance of our new digital ecosystems. Illuminating case studies and examples of organisations that have successfully made the jump to digital are explored and the book presents new and effective ways to make strategic decisions about your company''s future based on our new physical-digital hybrid reality. A can''t-miss blueprint tTable of ContentsAcknowledgements ix About This Book xi Introduction xiii Part One Living in Our Online World 1 Our Brave New Digital World 3 Living in a Changing World 17 The Activated Organization 45 Part Two New Thinking for Digital Humans and Their Organizations 57 1 The Digital Spine 59 2 Build Together 75 3 The Organization of One 99 4 Add-app-ability 113 5 Theatres of Work 129 6 Build Beautiful Things 145 7 Playing Games 157 8 The Power of Small Things 171 9 Targets and the Mirror 187 10 Always Learning 199 11 Creating Meaningful Alternatives 215 12 Turn It On 227 Conclusion: Reflections on New Thinking for Our Brave New Digital World 245 Terms of Art 249 About the Authors 259 Index 261

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Book SynopsisThis book is the second part of Applications and Trends in Fintech, which serves as a comprehensive guide to the advanced topics in fintech, including the deep learning and natural language processing algorithms, blockchain design thinking, token economics, cybersecurity, cloud computing and quantum computing, compliance and risk management, and global fintech trends. Readers will gain knowledge about the applications of fintech in finance and its latest developments as well as trends.This fifth volume covers global fintech trends and emerging technologies such as cloud computing and quantum computing, as well as the compliance and risk management frameworks for fintech companies. Together with the first part in applications and trends (fourth volume), these two books will deepen readers' understanding of the fintech fundamentals covered in previous volumes through various applications and analysis of impacts and trends.Bundle set: Global Fintech Institute-Chartered Fintech Professional Set I

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Book SynopsisKeith Stuart is a veteran technology, arts and media writer with over 20 years experience covering videogames and game culture. He started out on industry bible Edge magazine as features editor, covering the dawn of the PlayStation era; he has since written for GamesMaster, PC Gamer, T3, PlayStation Magazine, Eurogamer and Official Xbox Magazine. Stuart is the author of the bestselling novel A Boy Made of Blocks and is games editor at the Guardian.

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Book SynopsisThroughout history, technological revolutions have been driven by the invention of machines. But today, the power of the technology transforming our world lies in an intangible and impenetrable cosmos of software: algorithmic code. In a world increasingly governed by technologies that so few can comprehend, who-or what-controls the future?Devil in the Stack follows Andrew Smith on his immersive trip into the world of coding, passing through the stories of logic, machine-learning and early computing, from Ada Lovelace to Alan Turing, and up to the present moment, behind the scenes into the lives - and minds - of the pioneers of the 21st century: those who write code. Smith embarks on a quest to understand this sect in what he believes to be the only way possible: by learning to code himself.Expansive and effervescent, Devil in the Stack delivers a portrait of code as both a vivid culture and an impending threat. By turns revelatory, unsettling and joyously funny, this is an essential book for our times, of vital interest to anyone hoping to participate in the future-defining technological debates to come.

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Book SynopsisLonglisted for the Financial Times Schroders Business Book of the Year Award 2023BEST BOOK OF THE YEAR: GQ, Los Angeles Times, WiredThe essential guide to this new landscape of NFTs, Web3, Crypto and DAOs and a warning of the political consequences of what happens when platform capitalism comes for the money in your pocketWherever you look, money is being re- placed by tokens. Digital platforms are issuing new kinds of money-like things: phone credit, shares, gift vouchers, game tokens, customer data—the list goes on. But what does it mean when online platforms become the new banks? What new types of control and discrimination emerge when money is tied to specific apps or actions, politics or identities?Tokens opens up this new and expanding world. Exploring the history of extra- monetary economies, Rachel O’Dwyer shows that private and grassroots tokens have always haunted the real economy. But as the large tech platforms issue new money-like instruments, tokens are suddenly everywhere. Amazon’s Turk workers are getting paid in gift cards. Online streamers trade in wishlists. Foreign remittances are sent via phone credit. Bitcoin, gift cards, NFTs, customer data, and game tokens are the new money in an evolving economy. It is a development challenging the balance of power between online empires and the state. Tokens may offer a flexible even subversive route to compensation. But for the platforms them- selves they can be a means of amassing frightening new powers.An essential read for anyone concerned with digital money, inequality, and the future of the economy.

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Book Synopsis'A fascinating page-turner... An indispensable guide to modern innovation and entrepreneurship.'Walter Isaacson, no. 1 bestselling author of Steve JobsPerfect for readers of Elon Musk by Ashlee Vance and Zero to One by Peter TheilOut of PayPal's ranks have come household names like Elon Musk, Peter Thiel, Max Levchin and Reid Hoffman. Since leaving Paypal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. Yet for all their influence, the incredible story of where they started has gone largely untold. In The Founders, award-winning author Jimmy Soni narrates how a once-in-a-generation collaboration turned a scrappy start-up into one of the most successful businesses of all time. Facing bruising competition, internal strife, the emergence of widespread online fraud, and the devastating dot-com bust of the 2000s, their success was anything but certain. But they would go on to change our world forever.Informed by hundreds of interviews and unprecedented access to thousands of pages of internal material, The Founders explores how the seeds of so much of what drives the internet today were planted two decades ago.Trade ReviewA fascinating page-turner about the brilliant and competitive innovators who created PayPal and went on to shape our digital world. Deeply reported and bracingly written, this book is an indispensable guide to modern innovation and entrepreneurship. * Walter Isaacson, bestselling author of Steve Jobs *The real secrets of Silicon Valley are the tight networks of friendship and business that propel new ideas, companies, and personalities into the world. The most consequential of these networks in recent decades is the one that began at PayPal. Here Jimmy Soni delivers a startup-hustle story for the ages, revealing why their wild entrepreneurial ride did so much to build Silicon Valley's supersized present. * Margaret O’Mara, author of The Code: Silicon Valley and the Remaking of America *This book is stunning in its depth and clarity, especially given the complexity of its subject matter: the intertwined early lives of some of the greatest innovators of the twenty-first century. This is the rare book that combines deep research, powerful storytelling, and wit. Anyone who wants to understand how great things get built will benefit from reading it. * Luke Burgis, author of Wanting: The Power of Mimetic Desire in Everyday Life *Anyone who has used the internet in the last decade will find The Founders a revealing and sometimes shocking look inside today's tech revolution and the very human wizards who have transformed our lives-for good and ill. * Kati Marton, author of The Chancellor: The Remarkable Odyssey of Angela Merkel *Table of Contents1: Building Blocks 2: The Pitch 3: The Right Questions 4: "What Matters to Me Is Winning" 5: The Beamers 6: Hosed 7: Money Talks 8: If You Build It 9: The Widget Wars 10: Crash 11: The Nut House Coup 12: Buttoned-Up 13: The Sword 14: Ambition's Debt 15: Igor 16: Use the Force 17: Crime in Progress 18: Guerrillas 19: World Domination 20: Blindsided 21: Outlaws 22: And All I Got Was a T-shirt 23: Conclusion: The Floor

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Book SynopsisA penetrating look at how web3 will shape our shared future In The Future of Community: How to Leverage Web3 Technologies to Grow Your Business, a team of web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact web3 is havingand will continue to haveon our technological and social landscapes. The authors discuss why web3 really is the next big thing to shape our digital and offline futures and how it will transform the world. You'll discover a whole host of web3 applications poised to excite and disrupt industries around the world, from fan tokens that reshape how we think about interactions between artists and fans to self-sovereign identities on the blockchain that allow you to take full control over how your personal data is used and collected online. You'll also find: Insightful explorations of technologies and techniques like tokenization, decentralized marketplaces, decentralized autonomous organizations, and moreExplanations of how webTable of ContentsForeword ix Authors’ Note xv Introduction: What Is the Future of Community? 1 1 Back to the Future 5 2 Three Men and a Pool 35 3 The Power of Web3 45 4 More than a Cartoon Party: Supercharging the Creator Economy 69 5 Building Community the Right Way 83 6 Mic Check 1, 2: A New Way to Communicate 105 7 The Perfect Playbook: How to Make the Right Calls 133 8 The Rise of the Machines: How AI Will Affect Us All 157 9 Liars, Cheaters, Scammers, and Cash Grabbers 167 10 The Future of Work 179 11 The Future of Community 199 Acknowledgments 217 About the Authors 221 Index 225

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Book SynopsisWINNER OF THE WELLCOME BOOK PRIZE 2018 Shortlisted for the Baillie Gifford Prize 2017 A stunning new non-fiction voice tackles an urgent question... what next for mankind? 'Troubling and humorous, this is one of my current give-it-to-everyone books - I buy six copies at a time' Jeanette Winterson

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Book SynopsisJoan Didion at a startup' Rebecca SolnitImpossibly pleasurable' Jia TolentinoThis is essential reading' StylistAt twenty-five years old, Anna Wiener was beginning to tire of her assistant job in New York publishing. There was no room to grow, and the voyeuristic thrill of answering someone else's phone had worn thin.Within a year she had moved to Silicon Valley to take up a job at a data analytics startup in San Francisco. Leaving her business casual skirts and shirts in the wardrobe, she began working in company-branded T-shirts. She had a healthy income for the first time in her life. She felt like part of the future.But a tide was beginning to turn. People were speaking of tech startups as surveillance companies. Out of sixty employees, only eight of her colleagues were women. Casual sexism was rife. Sexual harassment cases were proliferating. And soon, like everyone else, she was addicted to the internet, refreshing the news, refreshing social media, scrolling and scrolling and scrTrade Review‘I've never read anything like Uncanny Valley, which is both a searching bird's-eye study of an industry and a generation as well as an intimate, microscopic portrait of ambition and hope and dread. Anna Wiener writes about the promise and the decay of Silicon Valley with the impossibly pleasurable combination of a precise, razored intellect and a soft, incandescent heart. Her memoir is diagnostic and exhilarating, a definitive document of a world in transition’ Jia Tolentino, New York Times-bestselling author of Trick Mirror ‘Joan Didion at a start-up’ Rebecca Solnit, bestselling author of Men Explain Things To Me ‘This was the memoir I'd been waiting for. A witty, unique perspective and fresh insight showing us the behind the scenes of the tech industry in a new thrilling way’ Emma Gannon ‘Uncanny Valley is a generation-defining account of the amoral late-capitalist tech landscape we are fatally enmeshed in. …Insightful, compelling and urgent’ Stephanie Danler, author of Sweetbitter ‘Uncanny Valley is an addictive combination of coming-of-age story, journalistic memoir, and brilliant social critique. This is a stunningly good book. I loved it’ Dani Shapiro, author of Inheritance ‘This much-anticipated memoir of Anna Wiener's time spent working in San Francisco's booming, seductive tech industry is guaranteed to make you think differently about the role apps command in our everyday lives’ Vogue ‘Wiener’s compulsive debut memoir chronicles her journey from proud late-adopter to true believer, forging on into burnout territory and beyond. It’s a wry, crisply written tale of optimism and hubris, idealism and misogyny. While it often reads like sci-fi, it’s also a kind of horror story, one in which we are all – through inattention, if nothing else – complicit’ Daily Mail

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Book Synopsis''In this book, Klaus Schwab and the World Economic Forum contribute significantly to one of the most important issues of our time - how to move forward in the Fourth Industrial Revolution'' Jack Ma, Executive Chairman, Alibaba Group Holding, People''s Republic of China''It''s no secret that technologies are reshaping the world''s economies and societies. To manage the risks and spread the benefits, we have to act now, and in the interest of stakeholders everywhere'' Andrew McAfee, Co-Founder, MIT Initiative on the Digital Economy, MIT, USAWe are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history.Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate. World Economic Forum data predicts that by 2025 we will see: commercial use of nanomaterials 200 times stronger than steel and a million times thinner than human hair; the first transplant of a 3D-printed liver; 10% of all cars on US roads being driverless; and much more besides.In The Fourth Industrial Revolution, Schwab outlines the key technologies driving this revolution, discusses the major impacts on governments, businesses, civil society and individuals, and offers bold ideas for what can be done to shape a better future for all.''The technologies of the Fourth Industrial Revolution are extraordinary. Leadership has to be equally extraordinary to manage the complexities of systemic change'' Eric Schmidt, Technical Advisor, Alphabet, USATrade ReviewThe world has fast entered a data and technology-driven era where new opportunities but also challenges are emerging. In this book, Klaus Schwab and the World Economic Forum contribute significantly to one of the most important issues of our time - how to move forward in the Fourth Industrial Revolution * Jack Ma, Executive Chairman, Alibaba Group Holding, People's Republic of China *It's no secret that technologies are reshaping the world's economies and societies. To manage the risks and spread the benefits, we have to act now, and in the interest of stakeholders everywhere * Andrew McAfee, Co-Founder, MIT Initiative on the Digital Economy, MIT, USA *Sheds light on what's at stake for society and how leaders can play a part in shaping the course of history. Klaus makes a powerful call in the book: "We have to shake things up before technological inertia determines our future for us." Act now * Zhu Min, Chairman, National Institute of Financial Research, People's Republic of China *The technologies of the Fourth Industrial Revolution are extraordinary. Leadership has to be equally extraordinary to manage the complexities of systemic change * Eric Schmidt, Technical Advisor, Alphabet, USA *This book is essential for gaining a perspective on some of the critical challenges that rapid technological change poses to us all: ensuring the wellbeing of societies, understanding the evolving role of governments, and rethinking how the global economy will work in the 21st century * Roberto Azevêdo, Director-General, World Trade Organization (WTO), Geneva *The World Economic Forum shows us that improving the state of the world will mean seriously thinking about, and empowering, all of those whose lives are transformed by technologies * Peter Maurer, President, International Committee of the Red Cross (ICRC), Geneva *Prosperity with technology means defending the rights of women on the frontline of change, defending the dignity of work for all workers and improving working conditions around the world. A Fourth Industrial Revolution that can do that would benefit us all * Sharan Burrow, General Secretary, International Trade Union Confederation (ITUC), Brussels *The Fourth Industrial Revolution is being felt profoundly around the world. Chapter by chapter, special insights from some of the best minds from the World Economic Forum's community show just where leadership focus is needed * Luis Alberto Moreno, President, Inter-American Development Bank, Washington DC *The challenge is clear: if we want to create technologies which benefit us all, and help us create more just and inclusive societies, we need to ensure that the values of human dignity and equality become a core design and use principle * Shalil Shetty, Secretary-General, Amnesty International, United Kingdom *

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Book SynopsisScott Galloway is Professor of Marketing at NYU's Stern School of Business and a serial entrepreneur. He has founded nine companies, including Prophet, Red Envelope and L2. He is the bestselling author of The Four and The Algebra of Happiness and has served on the boards of directors of The New York Times Company, Urban Outfitters and UC Berkeley's Haas School of Business. His Prof G and Pivot podcasts, No Mercy/No Malice blog, and Prof G YouTube channel reach millions. In 2020, Adweek named Pivot Business Podcast of the Year. In 2019, Scott founded Section4, an online education platform for working professionals where he teaches business strategy: section4.com.Trade ReviewScott Galloway’s The Four is a bareback ride upon the four horses of the economic apocalypse– Apple, Amazon, Facebook and Google. It is a timely exposition of the nature and concentration of power in the world today and, as a result, is much more than just a business book…The book contains more insights and provocative ideas than Amazon has Boeing 767s… My recommendation is to walk down to your local book store and buy this– or more likely, buy it on Amazon. -- Tom Upchurch * Wired *The Four is a fantastic, provocative book about where we are now and where we are going. -- Phil Simon * Huffington Post *Well argued and accessible... refreshingly clear-eyed -- Brad Stone, author of The Everything StoreFull of sharp insights and unconventional views * Nature *This analysis of the rise of Amazon, Apple, Faceboook and Google stands out because it adds significantly to the tide of criticism currently sweeping over Silicon Valley -- Tristan Quinn * Times Literary Supplement *When it comes to the digital age, Scott Galloway is Christopher Hitchens with an MBA, namely a brainy and fearless provocateur -- James Warren * Vanity Fair *A big help in understanding how so many of us have come to completely rely on these tech giants — and what the future holds for other, less powerful companies. * Business Insider, Best Business Books of 2017 *Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner -- Joanne Tombrakos * Huffington Post *Scott Galloway is honest, outrageous and provocative. This book will trigger your flight-or-fight nervous system like no other and in doing so challenge you to truly think differently. -- Calvin McDonald, CEO of SephoraThis is that rare book that not only informs but entertains. You’ll never look at these four companies in the same way again -- Jonah Berger, author of Contagious and Invisible Influence

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Book SynopsisGeoffrey Cain, while living in South Korea, covered Asia and technology for The Economist, The Wall Street Journal, Time, and other publications.Trade ReviewA gripping read... Cain knows his material * Financial Times *A brisk, balanced telling of the Samsung story. * New York Times Book Review *Samsung Rising reads like a dynastic thriller, rolling through three generations of family intrigue, embezzlement, bribery, corruption, prostitution and other bad behavior… wonderfully informative. * Wall Street Journal *With Samsung Rising, Geoffrey Cain shines an incisive and entertaining light into the secretive world of the South Korean technology giant, whose ambitions and idiosyncrasies are shaping our digital lives in ways we probably can't imagine * Brad Stone, author of THE EVERYTHING STORE and THE UPSTARTS *Reads like a thriller, whipping us through the dramatic story of the world’s largest technology company * Daniel Tudor, author of KOREA: THE IMPOSSIBLE COUNTRY *

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Book Synopsis__________*Picked by the Financial Times as a Best Read of 2021*'Impressive and inspiring' Financial Times 'I have no intention of making small bets' - Masayoshi SonIn order to understand what's happening in Silicon Valley, you just need to look at Masayoshi Son. __________There is no one in the world right now who is in a better position to influence the next wave of technology than Masayoshi Son. Not Jeff Bezos, not Mark Zuckerberg, not Elon Musk. They might have the money, but they lack Masa's combination of ambition, imagination, and nerve. Masayoshi Son is the most powerful person in Silicon Valley. As CEO and founder of the Japanese investment firm, SoftBank Group, 'Masa' has invested in some of the most exciting and influential tech companies in recent memory - Uber, WeWork, ByteDance, and many others. Prior to that, he was known as one of the first investors in Alibaba and Yahoo!He has an audacious vision for the future and one that is unmatched in the tech industry. Aiming High provides insight into this charismatic and visionary leader. Originally published in Japan, this book charts Son's rise from a Korean immigrant who left Japan at 16 to becoming one of the wealthiest people in the world. With unprecedented access to Son, including exclusive interviews, this book creates an authoritative account of how SoftBank Group and it's visionary and charismatic CEO is shaping the future of tech. __________

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Book SynopsisIn this witty and wise guide to the dilemmas of entrepreneurship, Rizwan Virk debunks misconceptions about how the world of startups works and offers hard-earned advice for every step of the journey. Startup Myths and Models is an ideal companion for readers from those just embarking on the startup life to those looking for their next adventure.Trade ReviewIn this lively read, Riz Virk scrutinizes popular startup myths and provides crystal-clear startup models to guide entrepreneurs on their journey. Fortify yourself on this book’s rich experience and insights before you set out. -- Randy Komisar, partner, Kleiner Perkins Caufield & Byers, author of The Monk and the Riddle and Straight Talk for StartupsRiz Virk has been a founder, advisor and investor in startups for twenty-five years; Startup Myths and Models condenses those years of experience into a set of coherent lessons about the real challenges entrepreneurs face and how to overcome them. If you are going on the entrepreneur's journey, this book is a great companion for every stage of the adventure! -- Brad Feld, cofounder of Foundry Group and author of #GiveFirst and Venture DealsWhen launching a new business, there's no one I'd rather have at my side than Riz Virk as a cofounder or adviser. Having Riz's book, Startup Myths and Models, is the next-best thing. Equip yourself to win the battles that you'll encounter in your startup adventure by reading and digesting the lessons in this book. 100% results, no fluff! -- Mitchell Liu, cofounder of SLIVER.tv, Theta Labs, Gameview, and TapjoyIn Startup Myths, Riz Virk debunks common misconceptions about life in Startup Land. Both funny and wise, this book is a worthwhile read for any entrepreneur. -- Jeffrey Bussgang, Harvard Business School, general partner at Flybridge Capital Partners, and author of Mastering the VC GameI’ve founded five companies, made angel investments in over 100, and served on numerous startup boards—I wish I'd had a book like this before I started! Packed with hard-earned wisdom, Riz Virk does a great job of debunking myths and over-simple rules of thumb in the startup universe. -- Michael Dornbrook, COO of Harmonix (makers of Guitar Hero), member of Common Angels, and VP of marketing at InfoCom (makers of Zork)Startup Myths and Models is one of the best textbooks for founders who are going through accelerators, (and, of course for those that aren't). Riz Virk reveals secrets about starting, funding, growing, and selling your startup all while doing what's most important - staying sane and healthy. This is one of my go-to recommendations for any founder beginning or currently on the startup journey. -- Pat Riley, CEO of GAN (Global Accelerator Network)Riz Virk was one of my inspirations to be an entrepreneur. My advice to would-be entrepreneurs is to read Riz's book Startup Myths and Models, because it contains wisdom drawn from his twenty-five years of startup battles. -- Rajeev Surati, cofounder of Flash Communications (sold to Microsoft) and Photo.netWhether you're a curious student or a serial entrepreneur, Startup Myths and Models is on my recommended reading list for any startup founder. Riz's use of the Hero's Journey will help you understand how answering the call to the startup adventure will forever change you for the better! -- Tim Miano, associate director, Harvard Innovation Labs, and cofounder/CEO, SP@CEStartup Myths and Models cuts through all the startup noise, bringing real world experience to every entrepreneur in a super easy to access reference book. -- Will Herman, coauthor of The Startup Playbook, angel investor, founder of 5 startups (2 IPOs)This cogent, far-thinking explanation of how start-ups work will be invaluable for any aspiring founders stymied by traditional business wisdom. * Publisher’s Weekly *There are practical do's and don'ts, and a nuanced discussion of how to tell if a truism is going to help or hurt your particular situation. This is the kind of expertise most founders don't have direct access to, and there are plenty of useful nuggets here. * ZDNet *Table of ContentsIntroductionStage 1: The Call to Adventure: Myths About Starting a CompanyMyth #1: Build a Billion-Dollar CompanyMyth #2: Founders Start Companies to Make a Lot of MoneyMyth #3: You Have to Be First to MarketBonus Myth #B-1: Start Something You Are Passionate AboutStage 2: Fuel for the Journey: Myths About Raising MoneyMyth #4: A Great Product and a Big Market Are the Most Important ThingsMyth #5: Two Guys and a Business Are Better Than Two Guys and a PlanMyth #6: Talk to as Many Investors as You CanMyth #7: Take the Highest Valuation You Can GetBonus Myth #B-2: Raise as Little (as Much) Money as PossibleStage 3: Travel Companions: Myths About Hiring and ManagementMyth #8: Hire the Most Experienced People You Can FindMyth #9: Get Out of the Way and Let People Do Their Jobs, or I Can Do It Faster Myself!Myth #10: Better Management Causes Faster GrowthBonus Myth #B-3: If I own X%, Then My Stock Is worth $x!Stage 4: The Road of Trials: Myths About Going to MarketMyth #11: Focus, Focus, FocusMyth #12: My Product Failed Because My Sales Guy SucksMyth #13: If Only We Could Spend More on Marketing!Myth #14: Fail Fast, Pivot QuicklyBonus Myth #B-4: There Is No Such Thing as Bad PublicityStage 5: Acquiring the Treasure: Myths About Exiting Your CompanyMyth #15: At This Rate, My Startup Will Be Worth Twice as Much Tomorrow!Myth #16: They’re Buying Us Because Our Product is Awesome!Myth #17: The Best Way to Cash Out Is to Sell or Go PublicBonus Myth #B-5: Upfront Cash Is Better than Stock or an EarnoutStage 6: The Underworld and the Return: Myths About Life and Death in a StartupMyth #18: Startups Are Hard WorkMyth #19: Whew, I’m Glad That’s Over! No More Startups for Me!Bonus Myth #B-6: If My Startup Fails, My Life Is Over!Bonus MythsAppendix A: The Startup Market Lifecycle and CurvesAppendix B: Meet Our Cast of Characters and StartupsAcknowledgmentsAbout the AuthorIndex

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Book Synopsis''You won''t find a more honest, raw and helpful look into the trenches of founding a tech startup than this book'' Nir Eyal, author of Hooked''Rand Fishkin is the real deal'' Seth Godin, entrepreneur and author -----------Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story.Rand Fishkin, the founder and former CEO of Moz, is one of the world''s leading experts on SEO. Moz is now a $45 million a year business, but Fishkin''s business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won''t protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin''s hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them.-----------''This is a truly courageous book. It''s one part business-building guide and two parts Indiana Jones-style adventure memoir'' Chris Guillebeau, author of Side Hustle and The $100 Startup''Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company'' Julie Zhou, VP of Product Design at FacebookTrade ReviewThis is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir. And if you've ever wondered if the 'timeless wisdom' you often hear about startups is bullsh*t, here's the proof -- Chris Guillebeau * author of SIDE HUSTLE and THE $100 STARTUP *You won't find a more honest, raw, and helpful look into the trenches of founding a tech startup than this book. Rand Fishkin shares the rare hard-won insight no one else dares tell you -- Nir Eyal * author of HOOKED *Most books on founders and entrepreneurship sell a Silicon Valley perspective. Yet the inclusive, egalitarian vision of tech that Rand shares is the one that will truly dent the world -- Nilofer Merchant * author of THE POWER OF ONLYNESS *Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company -- Julie Zhou * VP of Product Design at Facebook *Rand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago - -- Seth Godin * entrepreneur and author *

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Book SynopsisHere we go! Super Mario fans will love this full-colour activity book starring Nintendo''s classic team of Mario, Luigi and their friends!Super Mario fans of all ages will love this full-colour activity book featuring Mario, Luigi, Princess Peach and all their friends from the Mushroom Kingdom. With tons of epic games and boss puzzles, Super Mario fans will love to power up with this super-interactive book!Mario first appeared in 1981 with the arcade classic Donkey Kong, and has since gone on to star in many adventures, allowing him to evolve into the beloved icon he is today. He is a video game sensation, appearing across all genres from action-platformers to sports, kart racing and beyond.

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Book SynopsisA world that is much closer than you think.The Dark Net is a revelatory examination of the internet today, and of its most innovative and dangerous subcultures, stretching from secret Facebook groups to the encrypted and hidden Tor network.Trade ReviewA fascinating and disturbing journey through the furthest recesses of the Internet. Jamie Bartlett is an expert guide... he shines an invaluable light on a world that remains determinedly opaque. -- Ian Burrell * Independent *A hell of an achievement... Buy it and read it. -- Hugo Rifkind * The Times *Eye-opening … Bartlett is an informal yet informed guide … As befits a cross-party intellectual, he minimizes binary distinctions, conveying instead a mixture of conservative disquiet and liberal tolerance. The tales he tells are exemplary, titillating and sometimes frightening * Times Literary Supplement *Bartlett anatomises the usual bogeymen and demonstrates that they’re real.The Dark Net is, for anyone engaged with the web and the effects it is having on our culture, necessary reading... a flashlight in a dark, dark cellar. -- Michael Bywater * Spectator *A fascinating and disturbing exploration of the outer edges of the internet and the human mind. -- Josh Cohen[A] thorough and assiduously researched account of the deviantly erotic, subversive and criminal aspects of web life. -- Bryan Appleyard * Sunday Times *A confident and well-informed guide... By meeting the people behind the online activity, Bartlett humanises it. -- Douglas Heaven * New Scientist *The Dark Net offers smart, provoking reportage from the crooked crannies of digital culture, married to a quietly impressive analysis of how technology is amplifying both the best and the worst of us. Required reading for anyone looking to escape media hysteria and get to grips with the 21st century's most compelling, discomforting complexities. -- Tom ChatfieldA picturesque tour of this disquieting netherworld… the darkest recesses of the internet, for better and for worse, and being illuminated. -- Sue Halpern * The New York Review of Books *A judgement-free look at the mechanics of trolling and other internet bad behaviour and generates more light than heat. -- Helen Lewis * New Statesman, Books of the Year *Reveals a hidden, seedy world where people lurk behind pseudonyms and dupe others into revealing their bodies on camera to be used against them in public shaming. If you’re shocked to discover that last year approximately 20 per cent of drug users bought their stash online, you’ll find this fascinating. Bartlett is an able guide on a journey through the margins of the web. -- Max Wallis * Independent, Books of the Year *A well-researched book, studded with enlightening interviews * Mail on Sunday *A gripping read, more thrilling and chilling than many a fictional tale of the digital could ever be. * Sciencebase *The book's great contribution is non-sensationalist reporting about very touchy subjects. If we're going to keep making laws about this stuff, we need this kind of sanity. * ZDNet *This book ticks all of my boxes: fascinating subcultural studies, a brave nosedive into often scary worlds, and a pacey writing style that makes you think you’re reading a good thriller. I recommend this book to anyone who wants to know what the depths of human depravity look like, but can’t get the time off work to find out for themselves. * Left Foot Forward *

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Book SynopsisAn up-close account from the world's first metaverse-embedded reporter In Making a Metaverse That Matters: From Snow Crash & Second Life to A Virtual World Worth Fighting For, the celebrated author of The Making of Second Life and Game Design Secrets, Wagner James Au, delivers an engrossing exploration of how nascent metaverse platforms have already captured the imagination of millions. Featuring powerful stories and dozens of incisive interviews with insiders including Metaverse creator Neal Stephenson himself, the author uses his unique, grassroots-level perspective as the first reporter embedded in a metaverse platform. Readers will learn about: How to understand and define the Metaverse and cut through the many myths and misconceptions around it. A behind-the-scenes account of launching Second Life, the first metaverse platform to achieve mainstream awareness, and what its many controversies teach us. Where currenTable of ContentsPreface xiii Introduction: Five Stories about Five Core Metaverse Concepts xix Part I Conception 1 Chapter 1 Crash Course—A Simple History of a Complex Idea 3 Creating the Metaverse Immediately after Snow Crash 7 Reclaiming the Metaverse’s Definition Taken from Its Source 11 Chapter 2 Second Life and the Mystery of the First Metaverse Platform 23 Chapter 3 How Facebook Became Meta (But Lost the Metaverse on the Way) 77 Part II Realization 101 Chapter 4 Kid Stuff: Minecraft, and the Rise of Roblox 103 Chapter 5 Battle Royale for the Fortnite Metaverse 127 Chapter 6 Neal Stephenson Enters the Metaverse— Lamina1, Blockchain, and the Utopia of Ownership 141 Chapter 7 VRChat and Finding Furry Anime Utopia 161 Part III Promises and Perils 185 Chapter 8 VR, Interoperability, Web3, and Other Metaverse Myths 187 Chapter 9 Sex, Abuse, and the Eternal Content Moderation Challenge 205 Chapter 10 Metaverse Real-World Use Cases—Separating Substance from Hype 225 Chapter 11 Overcoming the Metaverse Age Cliff and the Immersion Funnel 249 Part IV A Metaverse Worth Fighting For 263 Chapter 12 Future Paths 265 Chapter 13 Future Pitfalls—Manipulation, Takedowns, and the Experience Machine 279 Chapter 14 Metaverse Lessons for the Next 30 Years 295 Glossary 319 Appendix A: Rules for Avatar Radicals and Reformers 323 Appendix B: Advice for Metaverse Reporters 329 Acknowledgments 331 About the Author 333 Index 335

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Book Synopsis_______________''Through original interviews, a smart use of source material, and a wonderfully easy-going style, Blumenthal gives a full portrait of Jobs ...This is a smart book about a smart subject by a smart writer'' - Ilene Cooper, American Library Journal_______________Inventor. Visionary. Genius. Dropout. Adopted. Steve Jobs was the founder of Apple, and he was all of these things.Steve Jobs has been described as a showman, artist, tyrant, genius, jerk. Through his life he was loved, hated, admired and dismissed, yet he was a living legend; the genius who founded Apple in his parent''s garage when he was just 21 years old, revolutionising the music world. He single-handedly introduced the first computer that could sit on your desk, and founded and nurtured a company called Pixar, bringing to life Oscar-winning animations Toy Story and Finding Nemo.So how did the man -- who was neither engineer nor computer geek -- change the worldTrade ReviewThrough original interviews, a smart use of source material, and a wonderfully easy-going style, Blumenthal gives a full portrait of Jobs ...This is a smart book about a smart subject by a smart writer. -- Ilene Cooper * American Library Journal *Table of ContentsTrade

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Book Synopsis*SHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK 2022**A TIMES BUSINESS BOOK OF THE YEARS 2022**A NEW YORK TIMES BEST BUSINESS BOOK 2022**A FORBES ESPANA TOP TEN BOOK 2022**A PROJECT SYNDICATE 2022 BEST READ*'A fascinating study of the tech giant and its symbiotic relationship with the Chinese government' - Guardian'Vital . . . More than a corporate hagiography, Ms. Chen's book offers insight into the company via executive interviews and exclusive details.' New York Times'Influence Empire by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It's also the sobering account of an entire generation of high-flying Chinese tech entrepreneurs, whose wings were clipped by the omnipotent hand of their own government.' -- Brad Stone, author of Amazon Unbound and The Everything StoreORDER NOW: the first definitive look at Tencent, one of the world's largest tech companies. __________In 2017, a company known as Tencent overtook Facebook to become the world's fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.Founded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China's most iconic games en route to dreaming up WeChat - the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma's company went on to build a near-unparalleled empire of influence.In this fascinating narrative - crammed with insider interviews and exclusive details - Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It's a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China.__________'There's so much fascinating detail here.' -- The Times'Lulu Yilun Chen has written a sharply informed, smart and compelling account of the rise of some of the most powerful companies in China, which also stand among the biggest and richest tech giants in the world. Despite their enormous size and power, few outside of China know of or understand these companies. Now, thanks to Influence Empire: Inside the Story of Tencent and China's Tech Ambition, that will finally change.' -- Howard French, former NY Times Shanghai bureau chief and author of Everything Under the Heavens: How the Past Helps Shape China's Push for Global Power'A book that tells Tencent's story has been long overdue, and Lulu Chen's account is not only comprehensive, but also a gripping business narrative. The globally influential company finally has the account it deserves.' -- David Barboza, The WireTrade Review'Influence Empire by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It's also the sobering account of an entire generation of high-flying Chinese tech entrepreneurs, whose wings were clipped by the omnipotent hand of their own government.' -- Brad Stone, author of Amazon Unbound and The Everything StoreLulu Yilun Chen has written a sharply informed, smart and compelling account of the rise of some of the most powerful companies in China, which also stand among the biggest and richest tech giants in the world. Foremost among them is the biggest behemoth of them all, Tencent, a Swiss Army Knife of a company that combines the services of a half dozen or more of the best-known internet giants in the West. The immense wealth and reach deep into every household in China of companies like these has recently placed them at the center of Beijing's regulatory and political attention. Despite their enormous size and power, few outside of China know of or understand these companies. Now, thanks to Influence Empire: The Story of Tencent and China's Tech Ambition, that will finally change. - - Howard French, former NY Times Shanghai bureau chief and author of Everything Under the Heavens: How the Past Helps Shape China's Push for Global PowerLulu Yilun Chen's Influence Empire is the compelling story of one of the world's most important, but least understood companies. It is a must-read for anyone who wants to understand how the curious collision of business, technology and politics in today's China will reshape our world. - - Peter Martin, author of China's Civilian ArmyIn Influence Empire, the long-time tech reporter narrates the emergence of China's tech titans their often-haphazard rises to success, and the struggles between then for revenue and domination of the marketplace... The book asks whether without freedom of thought China's economic miracle can persist. -- The Post'Vital . . . More than a corporate hagiography, Ms. Chen's book offers insight into the company via executive interviews and exclusive details.' -- New York Times'The company, China's largest internet giant, now has a massive portfolio of internet firms across a wide range of sectors, including social media, e-commerce, ride-hailing, gaming, and tutoring. But the future of Chinese Big Tech is very much in question, making the many fascinating stories in Chen's book essential reading for China watchers.' -- Project Syndicate'A fascinating study of the tech giant and its symbiotic relationship with the Chinese government ... With Influence Empire, Chen, a reporter for Bloomberg, seeks to tell the story of arguably China's greatest entrepreneurial success, expose the threads that link Xi Jinping's regime to your Snapchat account, and familiarise us with the company's reclusive, 50-year-old founder Ma Huateng, who goes by the incongruous English moniker "Pony"... The book's most interesting material explores the waxing and waning of the relationship between Tencent and the Chinese communist party, which is eager to, as Chen puts it, "keep the rising class of tech-savvy moguls in place before their economic aspirations turn political."' -- GuardianA book that tells Tencent's story has been long overdue, and Lulu Chen's account is not only comprehensive, but also a gripping business narrative. The globally influential company finally has the account it deserves. -- David Barboza, The WireThere's so much fascinating detail here: the company may serve as a 'towering paean to futurism and commerce' but it still has the Communist Party woven into its fabric, extolling its past glories in the company gym. -- The Times'It's a fascinating story of entrepreneurship, of what it's like to build a company in a Communist state. Chen clearly charts the rise of one of the largest tech and social media companies in the world, which is shadowed by one of the most paranoid governments in the world. In one corner of the ring you have the values of the Communist Party, in the other you have the value proposition of Tencent. Chen goes beyond that, we get the stories behind the headline, the characters, the culture and the back stories.' -- Mimi Alemayehou, Senior Vice President for Public-Private Partnerships, Strategic Growth, Mastercard 'Coming to grips with the tech industry is not easy at the best of times given how quickly the sector evolves. It is even more difficult when it is in China and the relationship (between tech companies) and the government is extremely fluid, yet Influence Empire by Lulu Chen manages to provide important insights across all these dimensions. The book is an engaging look into the Chinese tech world, including the relationship with not just the government there, but also with western capital. It comes at a time, to quote the author 'alliances and allegiances change within the blink of an eye" and "national champions become public enemies overnight." This book will be of interest to a very broad range of people, and rightly so, from tech specialists, economists and corporate executives worrying about disruption of supply chains to those interested in innovation, as well as those assessing the increasing weaponization of tech for national security purposes.' -- Mohamed El-Erian, President, Queens' College, Cambridge University, Advisor to Allianz and Gramercy

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Book SynopsisA year of HBR's essential thinking on tech—all in one place.Easy-to-use AI tools, contactless commerce, crypto for business, the mature metaverse—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2023: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

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