Small businesses and self-employment Books

Book SynopsisAngelThink gives business founders and startups a distinct competitive advantage when it comes to raising funds or getting business angels to invest. Founders need to make investors love them; to want them, the team and the business proposition more than they'll like any other proposition – and investors see hundreds. The author distils research and experience, the psychology of influence and the wisdom of greats into 150 gems of insight to give founders the edge in the fundraising contest. He shows founders exactly what they need to do to make angels favour them over all others, from before founders even begin a pitch to after the deal is closed. He takes founders right inside an angel's head, analyses the cognitive, emotional and chemical activity in successful persuasion. In short, he tells founders exactly what they need to know to make angels say yes. It's the goldmine book every founder wishes they already had at the outset of their journey.

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Book SynopsisIn a world where an increasing number of people work remotely, Invisible Work is a new skillset and framework to ensure personal and business success - from the author of The Creative Economy. Just as power has moved from boardrooms into the domain of dynamic individuals, Invisible Work maps the evolution of this new way of being and succeeding. It is a mindset of deeply focused, value-added thinking and sharing. It is a process of creativity that combines emotional intelligence and collaboration. It is the key to the success of a growing army of self-employed workers. This is an emerging field of work in which new business domains and creative endeavours are based on personal interests and digital connections. Howkins lays out a visionary framework for working practice and success. He focuses on the ways in which we think most innovatively, how we best share those private ideas, and how we make unseen connections and remain authentic while staking out our domain in a virtual world.Trade Review'This wise and inspiring book shows us the true meaning of work in the 21st century ... Essential reading for anyone in pursuit of a more productive and purposeful life.' - Paul Owens, Founder & Chairman of BOP Consulting and Director of the World Cities Cultural ForumTable of ContentsReal Work: what exactly are we doing, and why? New Work: six reasons why work is disappearing Invisible Work: how to recognise it Thinkability: how to think it and do it Liveability: the power to be single-minded in a group Go Visible: turning thoughts into actions The Incorporated Self: how law and technology hide work Third Spaces: mixing places Mindful Machines: how we and AI can co-work invisibly Ripples: changing the future of work

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Book SynopsisMaster the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . .But only if you know how to get it into the hands of the people whose lives you have been called to change.By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers.Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

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Book SynopsisWrite Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don''t. And he shows how to write copy that any business can use.Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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Book SynopsisMaster the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.DotCom Secrets is not just another "how-to" book on internet marketing.This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before.This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news).What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them.In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

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Book SynopsisMake a mindset shift that will open the door to incredible growth and limitless possibility in your business and your life - just by asking the right question.What if everything you did was your choice, including how you spend your time, how much money you make, with whom you have relationships and only doing work that aligns with your purpose? Sound hard? It''s as simple as changing the core question you ask yourself.When you want to accomplish something, stop asking, ''How can I do this?'' Legendary entrepreneur coach Dan Sullivan teaches you to ask instead, ''Who can do this for me?''This question at the heart of the Who Not How philosophy may seem simple, but don''t let the lack of complexity fool you. By mastering Who Not How, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom, along with massive success.Making this shift involves retraining your brain to stop limiTrade Review“Dan Sullivan is the ultimate coach for entrepreneurs. I’ve been learning from him for over 20 years! Anyone who reads Who Not How will know exactly how the best entrepreneurs createfreedom.”— David Bach, New York Times best-selling author, founder of FinishRich.com, and co-founder of AE Wealth Management“How do you shift your life? You shift your thinking. And how do you shift your thinking? Dan Sullivan says it starts by ‘thinking about your thinking.’ Dan is the entrepreneur’s coach of coaches because he helps you think about your thinking to gain an entirely new perspective that doesn’t just impact your business, it elevates every aspect of your life.”— JJ Virgin, CNS, CHFS, New York Times best-selling author and founder of Mindshare Collaborative “To say that I have thrived both personally and professionally because of Dan Sullivan’s coachingwould be an understatement. Dan is blessed with the innate talent to simplify the most complex business situations and create tools that are so easy to use. The world is better off because of him.”— Ninad Tipnis, founder and principal, JTCPL Designs“Dan Sullivan is a one-of-a-kind human being. There is a clarity, tenacity, and conviction that just oozes out of him. Pay close attention, and that wisdom will rub off on you. His generosity of spirit gives you open access to his fascinating thought process.”— Kathy Kolbe, brain researcher and theorist and founder of Kolbe Corp. “If you want to massively grow some part of your life or business, make lots more money, work less, and enjoy life to the fullest, there’s only one place to go—Dan Sullivan and his Strategic Coach Program. I did, and it made all the difference.”— Richard A. Viguerie, pioneer of political direct mail and chairman of American Target Advertising“Since I met Dan Sullivan, my perspective on freedom and success has never been the same. I can’t get enough of his wisdom and cherish his teaching. The impact on my family and me has been significant. Dan is hands down the best coach for anyone looking to find and then execute the entrepreneurial life they were put on this earth to live!”— Mark Timm, serial entrepreneur and co-author of Mentor to Millions

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Book SynopsisMaster the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you.And that is a tragedy.Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools.It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality.To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day.Waiting for people to come to you is not a strategy.Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret.Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

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Book SynopsisThis is your foolproof guide on how to make your start-up stand out from the crowd!Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business.Are you looking to start a business? You''ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true.The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever!This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It''s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management.This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business.- Easy-to-understand graphics.- No-nonsense advice and jargon-free language.- Insightful and inspiring quotes from the most successful minds in business.This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you''re a CEO or an aspiring tech entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone.Complete the Series:This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.

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Book SynopsisSmall businesses are the backbone of the U.S. economy. They are the biggest job creators and offer a path to the American Dream. But for many, it is difficult to get the capital they need to operate and succeed. In the Great Recession, access to capital for small businesses froze, and in the aftermath, many community banks shuttered their doors and other lenders that had weathered the storm turned to more profitable avenues. For years after the financial crisis, the outlook for many small businesses was bleak. But then a new dawn of financial technology, or “fintech,” emerged. Beginning in 2010, new fintech entrepreneurs recognized the gaps in the small business lending market and revolutionized the customer experience for small business owners. Instead of Xeroxing a pile of paperwork and waiting weeks for an answer, small businesses filled out applications online and heard back within hours, sometimes even minutes. Banks scrambled to catch up. Technology companies like Amazon, PayPal, and Square entered the market, and new possibilities for even more transformative products and services began to appear.In Fintech, Small Business & the American Dream, former U.S. Small Business Administrator and Senior Fellow at Harvard Business School, Karen G. Mills, focuses on the needs of small businesses for capital and how technology will transform the small business lending market. This is a market that has been plagued by frictions: it is hard for a lender to figure out which small businesses are creditworthy, and borrowers often don’t know how much money or what kind of loan they need. New streams of data have the power to illuminate the opaque nature of a small business’s finances, making it easier for them to weather bumpy cash flows and providing more transparency to potential lenders.Mills charts how fintech has changed and will continue to change small business lending, and how financial innovation and wise regulation can restore a path to the American Dream. An ambitious book grappling with the broad significance of small business to the economy, the historical role of credit markets, the dynamics of innovation cycles, and the policy implications for regulation, Fintech, Small Business & the American Dream is relevant to bankers, fintech investors, and regulators; in fact, to anyone who is interested in the future of small business in America. Trade Review“Karen Mill’s outstanding new book: FinTech, Small Business & the American Dream, a smart, savvy, and useful landscape of lending, fintech, and small business. Mills knows how the engine of small business powers the U.S. and her recommendations about how to sustain it through technology are thoughtful and direct. Her observations about how small banks can anchor communities are especially astute and important.” (Lawrence Gennari, Boston Business Journal, August 30, 2019)Table of Contents

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Book SynopsisA refreshing approach to entrepreneurship centered on staying small and avoiding growth - maximizing happiness, sustainability and profitability.Paul Jarvis left the corporate world when he realized that working in a high-pressure, high-profile world was not his idea of success. Instead, he now works for himself out of his home, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output and more growth.In Company of One, Jarvis explains how you can do the same, including: Planning to set up Determining desired revenues Keeping clients happy And, of course, doing all this on your own.Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches. -CAL NEWPORT, bestselling author of DEEP WORK and DIGITAL MITrade ReviewJarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches * bestselling author of DEEP WORK *You're not a machine, so why would you run your business like one? Company of One shows you another way. If you've ever wondered how to have a business that works for you-instead of the other way around-you need this book * bestselling author of SIDE HUSTLE and THE $100 STARTUP *The default equation of more = better in business isn't working anymore. If you want to build something that matters, make a difference for your family and the world, and actually enjoy what you do, Company of One offers the inspiration and step by step actions that will change the way you do business, and the way you do life * bestselling author of SOULFUL SIMPLICITY *Your business can thrive with less! Company of One is an riveting, lucidly written guide to run a successful minimalist business * Author of THE MINIMALIST *Paul is the savviest sole proprietor I know. This book is a permission slip to reject tired corporate business advice in favour of a smaller, slower, more personal approach * Host of HURRY SLOWLY *Paul Jarvis will help you open your eyes to a broader, wiser definition of growth. One of learning, one of betterment, one of contentment ... The most important ingredient is a new worldview. Company of One can give you just that * Creator of RUBY ON RAILS and founder of BASECAMP *There's not one, right way. Only your way. Paul's book, Company of One, can help you find your way * CEO and Founder of MailChimp *Company of One will give you invaluable insights to focus on the purposeful, interesting, and impactful work you actually love doing, right alongside permission to stop blindly chasing growth by defining success on your own terms * Authors of BEING BOSS *You are not alone with Company of One. If, like so many others, you're setting out to take on the world by yourself, then welcome to the best company there is, your own * author of Be More Pirate *A bright, useful entry in the small-is-beautiful genreCompany of One is the next frontier for less is more * bestselling author of The 80/20 Principle and Simplify *In Company of One, entrepreneur Paul Jarvis attacks the rapid growth model of Silicon Valley and promotes a different, gentler route to business success, calling for a slow growth movement * Book of the week, Idler Magazine *This is a revolutionary idea for our times: build your business based on your values. There's nothing small about that. This book is a treasure * Author of SIX PIXELS OF SEPARATION & CTRL ALT DELETE *Company of One is the next frontier for less is more * bestselling author of The 80/20 Principle and Simplify *

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Book SynopsisUPDATED & EXPANDED EDITION of the NEW YORK TIMES BESTSELLER, including  A full-color, sixteen-page insert with photos that capture Syd & Shea’s journey An epilogue about life and business post-pandemic and the success of the hit Netflix show Dream Home Makeover Make Life Beautiful is the autobiography from Syd and Shea McGee, which offers fans a new and intimate look into how they built their business.Want to live the best version of your life? Read this book and learn how Syd and Shea prioritized their values, defined their goals, and put their dreams into action--going from flat broke to design superstars--all while following their motto to “make life beautiful.” Most importantly, discover how you can do the same!For the one million-plus followers who turn to Syd and Shea McGee for advice on building a beautiful home and life, Make Life Beautiful is a behind-the-scenes look into how the couple transformed Shea’s small room of fabric samples and big dream of becoming a designer into one of the most successful and fastest-growing interior design businesses in the country.Both longtime and new fans will not only gain insight into how the McGees built such a successful company but also be inspired to build an authentic life by applying design principles such as  Embrace the process Get to the next level Find balance Elevate the everyday This is an essential book for  Entrepreneurs Interior designers Working parents Couples building family and career Self-starters Anyone chasing their dreams

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Book Synopsis“The rarest of business books, one that provides genuinely actionable counsel delivered without empty cliches.” – KIRKUSHow many world-changing startups will fail because the founders and investors never figure out how to work together?  Founder Elizabeth Zalman and Investor Jerry Neumann square off in this one-of-a-kind book, exposing how startups are built, broken, and fought over. Every iconic tech company was once a startup. And while these companies like to paint an origin story full of surefooted confidence, the truth is usually something different: the early life of most startups is pure chaos.This chaos comes from the vastly different motivations and incentives between those with the vision and those with the money. From fundraising paranoia to boardroom coups, Zalman and Neumann train their inimitable voices on the gulf between what founders and investors promise to do and what they end up Trade Review'... No pulled punches, no half-truths, no politically correct weasel-words.' * Sandy Lerner, Co-Founder Cisco, Founder Urban Decay *'A fascinating, informative, and stellar study of tech company turmoil based on the differing perspectives and goals between creators and financial investors inside the tech companies that have come to so dramatically and fundamentally influence our lives, our economy, our politics, and our culture. Founder vs Investor: The Honest Truth About Venture Capital from Startup to IPO is unreservedly recommended for personal, professional, community, corporate, college, and university library collections and supplemental curriculum studies lists.' * Midwest Book Review *'Since I first began learning about startups--from the perspective of both founders and investors--I've relied on Jerry to explain how things really work. It's no surprise he and Liz have written the definitive guide to the trickiest parts of the relationships between founders and investors. Anyone in or around startups will emerge wiser having read this book.' * Patrick O'Shaughnessy, Founder of Positive Sum & Colossus, Host of Invest Like the Best *'True leaders make the hard decisions that oftentimes don't please founders or investors, but are ultimately in the best interests of the company. I wish Founder vs Investor had been around earlier in my career; it would have been required reading before the first board meeting.' * Michele Bettencourt, Investor, Advisor, Operator *'Zalman and Neumann's Founder vs Investor: The Honest Truth about Venture Capital from Startup to IPO, is an unvarnished, first-hand guide to their lessons learned about the complex relationship between startup founders and funders. This is a must-read for entrepreneurs and investors alike, demystifying everything from term sheets and valuations to the impact of identity and interests, aligned and conflicted, in fueling a venture-backed startup.' * Chris Wiggins, Columbia University Professor, Chief Data Scientist at the New York Times, and author of How Data Happened: A History from the Age of Reason to the Age of Algorithms *'This is an impressively candid work, and one of remarkable practical value to anyone who intends to be a founder or investor, or work with either. The rarest of business books, one that provides genuinely actionable counsel delivered without empty cliches.' * KIRKUS *

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisAre you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20 - she knows what it's like to be an ambitious and creative woman with big dreams and huge determination...but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: · Get clear on your business vision · Move past the fears and doubts that can get in the way · Understand your audience, so you can truly connect with them · Create your brand and build a tribe of raving fans, subscribers and customers · Manage your time, maintain focus and keep going in the right direction· Condition yourself for success...and so much more! If you're a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic and practical tools you need to follow your heart and bring your vision to life.

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Book SynopsisGrow your own gorgeous flowers that fill your house with scent. Look after the planet by reducing your blooms' air miles.Trade ReviewWith such a friendly writing style, it is easy to imagine cutting your home-grown blooms in the morning and delivering them to the local florist, with the author at your side. [...] For those who want to grow cut flowers simply for pleasure and to fill their home with blooms, this book is also essential reading. * RHS The Garden *Georgie Newbery gives sound and cheery advice on growing, displaying and - if that is your bag - selling [flowers] in The Flower Farmer's Year. * The Sunday Times *The Flower Farmer's Year gives advice targeted to our mild, dark-in-winter climate, and also gives practical advice on both preparing flowers for sale, and most importantly of all perhaps, how to actually sell them! * The Oak Tree Low Carbon Farm *A real treat for anyone who love to grow flowers for business or pleasure. * All That Women Want *It's the sort of book that will make you want to jack in your day job and start growing sweet peas, dahlias and roses for a living. * The Bath Magazine *Whether you're an amateur gardener or aspiring artisanal florist the book won't be read just once, with its wealth of invaluable information and beautiful pictures you'll find yourself returning to Georgie's blooming corner of Somerset again and again. * RandBConsultants *There's something magical about fresh flowers and this stunningly presented book can't help but captivate the novice and experienced grower alike. * Organic Farmer *Artisan flower farmer Newbery brings horticultural and agricultural logic to the process of farming flowers—planning, planting, growing, harvesting, and then arranging them—in a way that surprises and enlightens. * Publisher's Weekly *I love this book – it’s a beautiful yet practical and accessible guide that will help you transform whatever sized patch you have into an abundant oasis of flowers. -- Gardener, food writer and broadcaster, Mark DiaconoGeorgie has written an inspiring book for anyone who's ever wondered what it would be like to grow flowers on a commercial scale. -- Constance Craig Smith * The Daily Mail Weekend Magazine *If you’re thinking of setting yourself up as a flower farmer, you’ll find Georgie’s book indispensable. And if you’d simply like to grow flowers for pleasure, then I’m sure you’ll really enjoy the book too. Plus it would make a great Christmas present…! -- Rona Wheeldon * Flowerona.com *This coffee table book is both beautiful and practical, with more than 200 pages of well-written and wonderfully illustrated advice and inspiration. A must for the flower lover in your life! * Countryside Magazine *Whether you are actually planning to flog a few flowers or just want decent, straightforward advice on creating a cutting garden for your own use, this book is an excellent choice. -- Naomi Slade * Berks and Bucks Life *Table of ContentsForeword by James Alexander-Sinclair Introduction: Why grow cut flowers? 1. Getting started 2. Annuals 3. Biennials 4. Perennials 5. Bulbs & corms 6. Shrubs 7. Roses 8. Dahlias 9. Sweet peas 10. Herbs 11. Wildflowers 12. Cutting, conditioning & presenting cut flowers 13. Hedgerow Christmas 14. Starting a cut-flower business 15. Where to sell 16. Marketing & social media Afterword Appendix 1: The flower farmer’s year planner Appendix 2: Plant names Resources Index

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Book SynopsisAre you running your business or is it running you? Running a small business can take over your life but it doesn’t have to be that way. Choosing and using the right technology and systems can transform the way your business works and this book shows you how! No matter how technophobic you are, Sorted! will quickly help you find the small changes that will make a big difference to your business. If you’re more tech savvy, you’ll love the ninja tips to take your business to the next level. Feel more confident in your choice of technology and systems for the future, because whatever your plans are, you need the right systems in place to help you achieve them. Trade ReviewI am half way through this book and I am finding it so useful. The advice that is given, along with the free downloads, actions and checklists are invaluable as a review of my business. I am sure that any new business owner would find it just as valuable.There are lots of free systems that "Sorted" can help you with, alternatives to paid versions to start you off when cash is tight. I am looking forward to reading the rest! * amazon.co.uk *Table of ContentsIn the beginning ..........................................................1 How to get the most from this book ............................ 1 1. Be realistic .................................................................... 1 2. Be committed .............................................................. 2 3. Be kind .......................................................................... 2 Systems vs tools .............................................................. 4 How to use this book ..................................................... 4 1. To solve a specifi c problem ....................................... 4 2. To help you plan your ideal business and then carry out the steps required to get there. ........... 5 Chapter 1: Getting started ........................................7 The SORTED Framework ................................................ 9 Rule 1. All businesses have three departments ......... 10 Rule 2. There are three stages of business.................. 11 Before you start choosing your systems and tools ... 14 How will you do your work? ........................................ 15 What is your business? ................................................. 17 Chapter 1 checklist ..................................................... 22 Chapter 2: Client attraction: getting customers ...25 Word of mouth ............................................................. 26 Offl ine advertising ........................................................ 26 Email marketing ........................................................... 27 What is email marketing? ............................................. 27 The rules of email marketing ........................................ 28 What does an email marketing tool do? ................... 31 Which system to use? ................................................... 35 Moving on from free tools ............................................ 36 Websites ........................................................................ 38 Domain names and web hosting ............................... 39 What do you want from a website? ........................... 40 What is the simplest way to get a website? .............. 44 Wordpress.com vs Wordpress.org ............................... 44 Measuring ...................................................................... 46 Google Analytics .......................................................... 47 Landing pages .............................................................. 48 What are the options? .................................................. 48 Social media ................................................................ 49 Facebook ....................................................................... 50 Twitter ............................................................................. 53 Instagram ....................................................................... 54 LinkedIn .......................................................................... 55 Social media scheduling ............................................ 56 What are the options? .................................................. 56 Chapter 2 checklist ..................................................... 57 Chapter 3: Delivery: great customer service .........59 How to consistently deliver above expectations .... 59 Standardisation: over-delivering’s best friend .......... 60 What are the options? .................................................. 62 Presenting your process diagrams .............................. 64 Standardisation tools .................................................... 65 Checklist tools ................................................................ 65 How to get started ........................................................ 67 What to do with all this information ............................ 68 Templates ..................................................................... 69 Customer Relationship Management Tools ............. 69 So what does a CRM tool do? .................................... 70 Why use a CRM tool? ................................................... 71 What are the options? .................................................. 73 HubSpot .......................................................................... 75 Keap ............................................................................... 75 Client communication ................................................ 76 What are the options? .................................................. 76 Creating content ......................................................... 77 Written content ............................................................. 78 Audio content ............................................................... 79 Video content ............................................................... 80 Webinars ........................................................................ 82 Online programmes and memberships ..................... 82 What are the ways of delivering an online course or membership programme?........................................... 83 Events ............................................................................ 85 Publicity .......................................................................... 85 Booking systems ............................................................ 85 Chapter 3 checklist ..................................................... 87 Chapter 4: Behind the scenes: make your life easier ................................................89 Keeping it all above board ........................................ 89 Things to think about ................................................... 89 Registering your business .............................................. 89 Insurance ....................................................................... 90 Data protection ............................................................ 90 Finance ......................................................................... 91 Bookkeeping vs accounting ........................................ 92 Accounting .................................................................... 93 The fi nance information you need to keep track of ........................................................................... 93 Accounting tools ........................................................... 95 Getting paid .................................................................. 98 Information storage ................................................... 102 Physical storage .......................................................... 103 Cloud storage.............................................................. 104 The internet and computers ..................................... 107 Internet ......................................................................... 110 Browsers ........................................................................ 113 Extensions ..................................................................... 117 Email ............................................................................ 118 What sort of email do you want? .............................. 118 Choice of email address – webmail or domain-based ............................................................. 118 Where to get a domain ............................................. 119 Email hosting ................................................................ 120 Email client ................................................................... 121 Calendars ................................................................... 131 Calendar options ........................................................ 132 Booking systems .......................................................... 139 Time and task management .................................... 141 Time management tools ............................................ 141 Time tracking ............................................................... 141 Task management ...................................................... 143 Simple tools .................................................................. 144 Offi ce tools ................................................................. 149 Word processing ......................................................... 151 Spreadsheets are cool ............................................... 152 Presentations ............................................................... 154 Cool tools .................................................................... 156 Make some space in your brain! Use a note tool ... 156 Make your business beautiful: design tools .............. 158 Capturing information: surveys and feedback ....... 159 Keep it safe… ............................................................. 165 What can you do? ...................................................... 166 Chapter 4 checklist ................................................... 168 Chapter 5: Bringing it all together .........................173 Choosing a new tool ................................................. 173 Requirements defi nition .............................................. 174 The ‘suck it and see’ method .................................... 175 Creating your action plan ........................................ 176

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Book SynopsisBecome your own boss and make money your way with this helpful guide for hopeful business owners everywhere looking to begin the complicated process of starting a business.Starting a business can be an overwhelming and difficult process. From creating a business plan and budget to hiring employees and paying taxes, there are a myriad of things that need to happen on a relatively quick timeline. In Starting a Business 101, you will learn everything you need to know to start a successful business and handle any obstacle that is thrown your way during the process.

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Book SynopsisThe role of small business enterprise in a mature market economy is one of the major issues in contemporary industrial organization, and is the focus of this book. Small Business Enterprise brings new standards of rigour and insight into the study of small firms by importing contemporary ideas from industrial economics and by using up-to-date statistical and econometric techniques. Based on a uniquely rich set of data, Small Business Enterprise focuses on the early period after start-up of the small firm. It investigates competitive niches and how they are established, determinants of growth and profitability, the factors fostering survivial, and many other central issues. This core of economic analysis is complemented by an innovative case profile approach, which considers the real behaviour of small firms in a competitive environment; and a section on the political economy of small firms, which looks at the ethics of competition and the enterprise culture.Trade Review`The book is rich in ideas and insight, and will be useful for reference. ... is accessible and lucidly written, ... Any economist with a shelf of books on small firms has to add this one.' - The Business Economist Vol 25 No 1 93`... a book combining empirical research, economic analysis and theory for SMEs is very welcome. And for a book of this quality, it is an event.' - Graham Bannock, Economic Affairs`With the publication of this book and the bold research agenda he proposes Reid single handedly moved the entire field of small business economics forward towards maturity.' - David B. Audretsh, Kyklos`Professor Reid is almost religious in his drive to persuade researchers to gather primary data, and devise estimation techniques to advance the frontiers of small business economics. With this I can hardly quibble. To my knowledge this is the finest work of its kind. It fills an important niche in our understanding of small firms, and the effort has to be judged a success.' - The Journal of Economic LiteratureTable of ContentsPreface Part I Introduction 1 Analysing the small business enterprise 2 The small firms relational database Part II Statistical analysis 3 The typical small business enterprise 4 Cost curves and scale economies 5 Rankings data on financial inception Part III Case studies 6 Enterprise profiles 7 Competitive and defensive strategies 8 The forces of competition Part IV Econometrics 9 Staying in business 10 Pricing asymmetries 11 Growth and its determinants Part V Political economy 12 Small firms and fair trade 13 Perceptions of the enterprise culture Part VI Conclusion 14 A small firms research agenda

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Book Synopsis''A manifesto for working women'' THE SUNDAY TIMES STYLE''A new practical guide and empowering manifesto for those ready to break free from burnout and redefine what it means to thrive. This book will be your blueprint for leveraging your strengths, boosting your productivity and achieving lasting success on your own terms.'' VANITY FAIRBusyness has become a status symbol, colloquially used to intimate success. The ''more is more'' philosophy still prevails, running us into the dirt and out of natural energy. We jostle for our position balancing work, family life, fertility, misogyny and mental health, and we have been told that working late, over-caffeinating, being the first in and last out, sacrificing our personal lives, and eating on the go, are conducive to succeeding long-term. But instead, we are burnt-out and less motivated than ever. That''s where SMARTER steps in.SMARTER reframes the idea of over-productivity equalling success, and will ultimately show that those who work smarter, are those who achieve more long-term success. Featuring 10 achievable steps, and the experience of successful entrepreneur, E.M Austen, SMARTER will show you how to reframe previous systems that your brain predicts, switch your mindset from one of scarcity to one of abundance, join the 8am club, conduct a busyness detox, define what success means to you, track your energy not your time, identify and set healthy boundaries, time block, habit pair and switch to mono tasking, and so much more. Inside you''ll discover how to embrace your talents, harness your productivity, create a consistent work-life balance and empower you to reach your goals.This is not for the bare minimum Mondays or the take it easy Tuesdays. It''s for those who strive for success; for ambitious women wanting to do it all, those who understand that you have to make a deposit to be able to make a withdrawal. For those who have skin in the game. For the overlooked, the under appreciated. The full timers and the ''not quite made it yetters''. Those looking for a smarter way to do it.With this essential guide you''ll find it''s not about unlearning what you''ve been taught, it''s modifying what you already know, so that you can unlock your power and lead a life that''s SMARTER.

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Book SynopsisTrade ReviewGreat advice for anyone who wants to win an interview * Lord Alan Sugar *

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Book SynopsisFilled with help on making working from home work for you, including setting up your workspace, working as part of a virtual team, managing professional relationships, and dealing with feelings of isolation.The pandemic and the resulting lockdowns have reshaped the way that many people work. From commuting to an office on a daily basis, many companies are now adopting more hybrid ways of working - with the result that many more of us are working from home on a much more regular basis. Work Well From Home can help you to target problem areas and build the most effective work patterns that will boost your productivity while also protecting your mental health.Filled with help on making working from home work for you, this book covers a range of essential issues, including setting up an efficient workspace, being an effective member of a virtual team, managing professional relationships, dealing with feelings of isolation, and monitoring your physical and m

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Book SynopsisSpeak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate.

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Book Synopsis''You won''t find a more honest, raw and helpful look into the trenches of founding a tech startup than this book'' Nir Eyal, author of Hooked''Rand Fishkin is the real deal'' Seth Godin, entrepreneur and author -----------Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story.Rand Fishkin, the founder and former CEO of Moz, is one of the world''s leading experts on SEO. Moz is now a $45 million a year business, but Fishkin''s business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won''t protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin''s hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them.-----------''This is a truly courageous book. It''s one part business-building guide and two parts Indiana Jones-style adventure memoir'' Chris Guillebeau, author of Side Hustle and The $100 Startup''Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company'' Julie Zhou, VP of Product Design at FacebookTrade ReviewThis is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir. And if you've ever wondered if the 'timeless wisdom' you often hear about startups is bullsh*t, here's the proof -- Chris Guillebeau * author of SIDE HUSTLE and THE $100 STARTUP *You won't find a more honest, raw, and helpful look into the trenches of founding a tech startup than this book. Rand Fishkin shares the rare hard-won insight no one else dares tell you -- Nir Eyal * author of HOOKED *Most books on founders and entrepreneurship sell a Silicon Valley perspective. Yet the inclusive, egalitarian vision of tech that Rand shares is the one that will truly dent the world -- Nilofer Merchant * author of THE POWER OF ONLYNESS *Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company -- Julie Zhou * VP of Product Design at Facebook *Rand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago - -- Seth Godin * entrepreneur and author *

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Book SynopsisIn The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you''re in - is finding and keeping automatic customers.These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.''Read, apply and watch your bank deposits grow everTrade ReviewRead, apply and watch your bank deposits grow every month -- Chris Guillebeau, bestselling author of The $100 StartupIf you have a business, or are thinking about starting one, this book will be the best investment you've ever made -- Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big

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Book SynopsisIf you want to be the best, you have to have the right skillset. From influencing and persuading to choosing a negotiating style and using NLP, THE ULTIMATE NEGOTIATION BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes and key ideas, and bring it all together with practical exercises.This is your complete course in negotiation. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you''re doing.

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Book SynopsisTable of ContentsHow to Get From Talking… 1 TICK TOCK The speed of life Trying to catch up If not now, then when? Would, could, should… 2 THE ITCH What do you want? What makes you happy? Time to stop daydreaming Self awareness Where are you scratching? 3 FEAR AND REGRET Embrace fear Flush the excuses Your discomfort zone Leave regret Seize control If only… 4 START Do what you say The power of Marshmallows The whoosh of time Climb into the ring The danger of hesitation 5 THE ART OF DECISION- MAKING Propulsion Too much jam? State of flow Get on with it The danger of drifting 6 …AND ACTION What’s your goal? Chunk it down Now what? Eating elephants Planning … to Doing

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Book SynopsisFor yoga teachers at every stage of their careers not a what-to-teach guide but a how-to-teach guideThere''s so much more to teaching yoga than doing yoga -- from building a relationship with a studio (or opening your own) to navigating client relationships, publicising classes, and avoiding burnout. Sage Rountree has been training yoga teachers for over a decade, and she''s heard the same concerns over and over: How can I help my students best? How can I keep my teaching fresh? How can I make smart choices around my schedule, my money, and the next steps in my career?The Professional Yoga Teacher''s Handbook speaks directly to these concerns in a warm, friendly voice --boosting teachers'' confidence in their ability to construct a heartfelt, balanced class, and to build a career that suits them. Rountree includes stories from her own experience, journal prompts, and thoughtful workbook exercises to help aspiring yoga teachers discern their path, and to provide cuTable of ContentsPreface Introduction PART 1: CHARTING YOUR COURSE Chapter 1: So You Want to Be a Yoga Teacher Chapter 2: Education and Personal Development Chapter 3: Clarify Your Vision PART 2: BUILDING YOUR CAREER Chapter 4: Promotion Chapter 5: Getting a Regular Class Chapter 6: Managing It All PART 3: HOSTING A CLASS Chapter 7: Developing Your Class: Planning and Reflection Chapter 8: Nailing It: Executing Your Plans in Class Chapter 9: The Student-Teacher Relationship PART 4: LEVELLING UP AS A TEACHER Chapter 10: Beyond the Regular Class Chapter 11: Making Yoga Your Full-time Job Appendix: A Timeline Recommended Reading Acknowledgements Index Notes About the Author

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Book SynopsisYou don''t need pots of money to start your own gardening business. With this book and a willingness to learn, you could soon be enjoying a profitable and enormously satisfying career doing something you love.Whether your aspirations are simply to sell a selection of home grown plants from the boot of your car or to establish a successful all-year-round gardening business, this book will show you how. It covers: - Preparing your business plan- Getting kitted out- How to find work - and keep it- What services to offer and planning the gardening year- Book-keeping for gardeners- How to get commercial contracts and provide estimatesStart a business doing something you love with this accessible guide to building a profitable gardening business

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Book SynopsisAn inspiring, rags-to-riches guide to achieving success in life and business by the founder of Myprotein.How did a working-class 23-year-old, who left school with almost no qualifications, launch a business with just a 500 overdraft and turn it into more than 350 million? In Bootstrap Your Life, Oliver Cookson shares how he was able to build Europe''s number one online brand using nothing more than his own limited resources and the right mindset. Self-sufficient and self-taught, Oliver always had an eye for opportunities and pursued them obsessively. His breakthrough came when he combined his passion for health and fitness with his skills as a web developer. By embracing a disruptive, agile approach to business, offering unparalleled choice, and identifying trends ahead of the competition, Oliver was able to grow Myprotein rapidly into a top international, award-winning brand.In Bootstrap Your Life, Oliver doesn''t just share his journey Trade ReviewA remarkable story, full of great learnings. Bootstrap Your Life is a powerful and insightful story of how a British entrepreneur built an online business in 7 years to a £350 million valuation from zero.Oliver shares plenty of business war stories, insights and personal anecdotes on how he bootstrapped an amazing business into something that changed his and his customers' lives forever. I love how he highlights the skills he developed along the way and continued to maintain a sense of curiosity throughout the ups and downs of business life. A must-read for all entrepreneurs. -- Ash Ali, bestselling author of The Unfair Advantage

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Book SynopsisNow in paperback - Start It Up by Luke Johnson, 2012''s most inspiring guide to running your own business.Running your own business is nowhere near as tough as you might think. So what are you waiting for?Luke Johnson is Britain''s busiest tycoon, with a personal fortune estimated at 120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline.In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself.''A must-read for inspiring entrepreneurs, probably the best book available on the subject'' John McLaren, Management Today''Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is Trade ReviewJust buy this book. A must-read for inspiring entrepreneurs, probably the best book available on the subject. -- John McLaren * Management Today *A rare achievement: a business book that is both well-written and useful * Economist *Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good. -- Richard Reed, co-founder of Innocent * Financial Times *Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons -- Jeff Randall, Sky News presenter and Daily Telegraph columnistBrilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him -- Brent Hoberman, founder of lastminute.comIndependent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading -- Peter Bazalgette, Chairman, Endemol UKLuke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones * Investors Chronicle *A really refreshing guide by somebody who has made a fair amount of money following his own advice. An excellent book... Highly recommended * Irish Independent *Very few people have had more impact than Luke Johnson -- Peter Harden, founder, Harden’s Restaurant GuidesAn engaging and useful read * Financial News *Provocative and worth reading -- Michael Spencer, founder and Chief Executive, ICAP

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Book SynopsisThe Entrepreneurâs Odyssey is an authentic window into what it really takes to turn an idea into a viable startup. It is both an essential how-to guide for would-be startup founders as well as an entertaining novel for the startup curious.This textbook-as-novel has fictional first-time entrepreneur Marcus Williams recount his journey from would-be founder with a half-formed idea to a funded startup. His mentor, Jason Murath, a seasoned angel investor, guides Marcus step by step through customer discovery, validating and refining the product, market sizing, etc., all the way through closing his first round of financing.There has never been a more fun â and effective! â way to learn how to build a startup.

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Book SynopsisThis book is packed with everything amateur chefs need to know about delivering a pop-up restaurant. Including tips from the country's leading pop-up restaurateurs, the authors reveal everything from creating a menu, publicizing the event, dressing your venue, to running an organized kitchen. Discover how to:Theme your evening, and pick a fool-proof menuOrganize front of house, and keep your customers happyPrice your event and get free publicityAvoid licensing and health-and-safety pitfallsGuarantee your first pop-up is a roaring successPeppered with case studies from novices and professionals, you'll learn from other chefs' successes (and near-successes!) so your own evening runs without a hitch.

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Book SynopsisWitty, authoritative, comprehensive and fun, Wake Up and Smell the Profit is the ultimate guide to making more money in your coffee business.In this book you'll find the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone.With 52 motivating tips and suggestions (plus an extra bonus idea for good measure), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months.With this book you'll be able to:* Make more money and work less* Have happier customers who spend more money* Win more customers without spending a fortune* Enjoy running your business more* Create customers who rave about your business and consequently generate more customers through word of mouthWhat are you waiting for?Contents: Introduction; 1. It's all about the money - the good news; 2. It's all about the money - the bad news; 3. It's all about the money - a little story; 4. Focus on coffee for profit; 5. Great coffee (profits) come from great training; 6. Great coffee sales come from one thing - great taste; 7. It's all about the food; 8. There are three ways and only three ways to grow your business; 9. Be brave about your prices; 10. Know your figures and have a plan - a plan that works for you!; 11. Get accountable and know your figures; 12. Know your food cost for every single item; 13. Know your labour/wage cost and stay accountable; 14. It's your fault - get this and then get it again; 15. A coffee shop is all about people - and people need clear rules; 16. Make sure your employees understand the numbers; 17. Every pound is not equal. A pound earned is worth a lot less than a pound saved; 18. View your coffee business as if you were a customer; 19. View the business every day as if you were an employee; 20. Break the whole selling process down and make it better; 21. Keep your toilets spotless; 22. Treat lunch like a restaurant; 23. Create food stories about your star products and sell, sell, sell; 24. Get crafty with your menu and signage; 25. Watch your language; 26. Say hello; 27. Don't point and watch your body language; 28. Nod your head when asking a customer if they would like something; 29. Thank them; 30. The Granny Rule; 31 Keep the kids occupied; 32. Sell more coffee with cake and more cake with coffee Up selling and cross selling; 33. Sell more cold drinks; 34. Get your customer flow right; 35. Make it easy for the customer to buy; 36. Work out your lifetime customer value; 37. Consider the sizes - carefully; 38. Make it accessible and open. Make it all look great; 39 Use your sign wisely. Spend money and make yourshop look obvious; 40. Get creative with signage; 41. Avoid A"sour faced hagsA"; 42. Make the customers feel you care; 43. Use the list -cheapest marketing you'll ever do; 44. Create a catering side to your business; 45. Post the utility bills; 46. Incentives for saving money and making money; 47. Get creative with your marketing and steal ideas from other industries; 48. Create a A"bibleA"; 49. Beware staff attitudes towards business ownership; 50. Make a big deal of the big days; 51. Think wisely before you open your second shop; 52. Give a bit extra; 53. Work A"onA" the business not A"inA"it; And finally; Thanks; More from The Coffee Boys.Trade Review'A quite brilliant new book on cafe operation.' Coffee House Magazine'...a quite exceptional new book from Ireland's Coffee Boys,...in it they bring together their favourite stories and wake-up calls, from what has sometimes been hard-won experience...the most meaningful work on coffee retailing since Sahar Hashemi wrote about how she founded Coffee Republic.' Caterer and Hotelkeeper Magazine 'This gem of a book contains 52 motivating tips and suggestions relevant to any catering establishment that wants to be sucessful. A must have publication.' Essentially CateringTable of ContentsIntroduction; 1. It's all about the money - the good news; 2. It's all about the money - the bad news; 3. It's all about the money - a little story; 4. Focus on coffee for profit; 5. Great coffee (profits) come from great training; 6. Great coffee sales come from one thing - great taste; 7. It's all about the food; 8. There are three ways and only three ways to grow your business; 9. Be brave about your prices; 10. Know your figures and have a plan - a plan that works for you!; 11. Get accountable and know your figures; 12. Know your food cost for every single item; 13. Know your labour/wage cost and stay accountable; 14. It's your fault - get this and then get it again; 15. A coffee shop is all about people - and people need clear rules; 16. Make sure your employees understand the numbers; 17. Every pound is not equal. A pound earned is worth a lot less than a pound saved; 18. View your coffee business as if you were a customer; 19. View the business every day as if you were an employee; 20. Break the whole selling process down and make it better; 21. Keep your toilets spotless; 22. Treat lunch like a restaurant; 23. Create food stories about your star products and sell, sell, sell; 24. Get crafty with your menu and signage; 25. Watch your language; 26. Say hello; 27. Don't point and watch your body language; 28. Nod your head when asking a customer if they would like something; 29. Thank them; 30. The Granny Rule; 31 Keep the kids occupied; 32. Sell more coffee with cake and more cake with coffee Up selling and cross selling; 33. Sell more cold drinks; 34. Get your customer flow right; 35. Make it easy for the customer to buy; 36. Work out your lifetime customer value; 37. Consider the sizes - carefully; 38. Make it accessible and open. Make it all look great; 39 Use your sign wisely. Spend money and make yourshop look obvious; 40. Get creative with signage; 41. Avoid A"sour faced hagsA"; 42. Make the customers feel you care; 43. Use the list -cheapest marketing you'll ever do; 44. Create a catering side to your business; 45. Post the utility bills; 46. Incentives for saving money and making money; 47. Get creative with your marketing and steal ideas from other industries; 48. Create a A"bibleA"; 49. Beware staff attitudes towards business ownership; 50. Make a big deal of the big days; 51. Think wisely before you open your second shop; 52. Give a bit extra; 53. Work A"onA" the business not A"inA"it; And finally; Thanks; More from The Coffee Boys.

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Book SynopsisThe New York Times No. 1 bestseller that can transform your life and career - now in a revised and updated edition.____________________________________________________'I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed.' Jack Dorsay, co-founder of TwitterCo-founder and chairman of LinkedIn, Reid Hoffman, and author Ben Casnocha offer a revolutionary method to accelerate your life and career. The secret is to think like an entrepreneur - to run the 'start-up of you'.Entrepreneurs are nimble. They invest in themselves. They build their networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills we all need to get ahead.Hoffman and Casnocha show how you can create opportunities where others see dead-ends, and when to take proactive risks where others may seek safety. They reveal how to maintain a competitive advantage so you can stand-out from others. They explain how you can build your network. Above all, they share the insights and strategies you need to succeed in the most important venture of all - your own life.___________________________________________________________'Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact.' Sheryl Sandberg, author of Lean In and former COO of FacebookTrade ReviewEveryone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact.The Startup of You describes how to take the Silicon Valley approach to building a life: start with an idea, and work over your entire career to turn it something remarkable. In the world today, I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed.Being an entrepreneur isn't really about starting a business. It's a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you're in­ or want to be in ­The Start-Up of You holds lessons for success.Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout.[An] extremely interesting and informative read * Bookbag.co.uk *A surprisingly wise book about how you can use the strategies of an entrepreneur to enhance your pedestrian career. * The Times *Forging a fulfilling career is one of the most important--and often, most difficult--challenges in building a happy life. The Start-Up of You is crammed with insights and strategies to help each of us create the work life we want. * The Happiness Project *Rather than containing the usual tranch of aphorisms and advice on how to create lists of things you want to achieve, The Start-up Of You suggests arranging your career like a business . . . We challenge you not to be inspired. * PA Life *A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur ­not in a particular company ­ but in the most important enterprise of all: one's own life.The most compelling parts of this book are the ones that look at the importance of developing and exploiting professional networks. As well as explaining network intelligence, or why your contacts’ contact may be the best source of leads about potential jobs, the book also gives numerous tips - including ones gleaned from the world of online dating - about how best to broker effective relationships * Economist *It is the optimism of Silicon Valley that infuses this book: there is still hope for those striving to break into the charmed circle * Financial Times *The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world.In times of change and uncertainty...adaptability creates stability. It is insights like this that make The Startup of You such a compelling new way to approach your life. Hoffman and Casnocha have distilled the essence of entrepreneurship into a potion for personal success, regardless of your career plans.The same extraordinary vision and timing that enabled Reid to found LinkedIn is once again on display with his book The Start-up of You. His central thesis, that every individual can benefit from acting as the entrepreneur of their own life and career, has never been more important than it is in today's increasingly globalized, competitive, and networked world.A fascinating insight to the workings of Silicon Valley and the characters therein and how they interact with each other * RecruitmentViews.com *There is much helpful advice but the main themes are to make sure your network is as strong as it can be so that it helps you to also make sure you are in a place that has opportunities for you * Citywealth Magazine *

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Book SynopsisWant to start your own business, but not sure where to begin? 'Mind Your Business' is the ONLY book that teaches you everything you need to know about how to build a successful business from scratch. From developing your brand to designing products to identifying your legal and tax needs, this comprehensive guide will take you through every step of the process and help you create a unique and customised roadmap for your business. This book is for aspiring entrepreneurs who are driven, ambitious, creative and determined to build a business and life they love.Trade Review“Finally, here is a book that can help you create a roadmap. Literally.” -- Sonja Rasula, Founder & CEO of Unique Markets

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Book SynopsisCraig Strong is an experienced Chief Technology & Product Officer, specializing in high growth and innovation, who has grown companies to successful exits and acquisitions. With over 18 years experience and a hands on background in software engineering, he has helped developed products from the ground up from idea to scale within enterprises, SME's and startups and understands the different needs of venture capital private equity and publicly listed companies. Craig is heavily involved with global product development, transformation and innovation utilising Agile and Lean principles through an adaptive management approach. He has worked and consulted for a range of companies across a number of domains companies which include Sky, NowTV.com, Hargreaves Lansdown, Pearson, Financial Times, InsightSoftware.com, Settled, Tracesmart and others. He is a member of the Forbes Technology council and strategic advisor in the tech space. Table of Contents The faces of the Lean Product Lifecyle 1 Introduction 2 Idea 3 Explore 4 Validate 5 Grow 6 Sustain 7 Retire 8 Start Tomorrow Index To the future and beyond

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Book Synopsis With 54,000 new mothers losing their jobs across Britain every year - during pregnancy, or maternity leave - a new trend is emerging: The Freelance Mum. Trade Review'Annie Ridout’s book will be an indispensable guide for anyone juggling freelance work with childcare, or parents who want to reclaim their work/life balance by being their own boss. If only this game-changing book had been around when I was on maternity leave!' Rosamund Dean, Grazia 'So many women find their careers cut off at the elbow as soon as they become pregnant – this book sounds like it could be really helpful for navigating the disconnect between family and work' Eva Wiseman, Observer ‘This is an area that sorely needs innovation and creative solutions and Annie’s website The Early Hour shows she’s exactly the woman for the job. I’m sure her book is going to become a real bible for freelancers and anyone who’s doing the daily juggle’ Brigid Moss, Red ‘An invaluable tool for anyone considering making the leap to freelancing’ STYLIST ‘Essential reading for all working parents…Read it and take the plunge’ GUARDIAN

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Book SynopsisIt's time to make your ideas a reality. Because if not now, when? Are you feeling overwhelmed by all the information out there about starting a side hustle? Do you have a great business idea but no clue where to start? Are you looking for advice to help you build the portfolio career you desire?Side Hustle in Progress: A Practical Guide to Kickstarting Your Business is a handbook packed full of inspiration, no-nonsense advice and fresh ideas to help you feel empowered and excited about your future business idea. It also includes case studies from female founders across a range of industries who have built their own businesses and thrived, including Emma Gannon, Fisayo Longe, Jamie Schmidt, Tania Boler and Victoria Prew.As someone who has been through it before, Elizabeth Ogabi covers everything you need to know as you embark on your side-hustle journey including: Cultivating an entrepreneurial mindset Getting clarity on your why, your vision and your mission Defining your customer Conn

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Book SynopsisRobbie Steinhouse is a successful serial entrepreneur. Over the last twenty years he has founded and built businesses in the recruitment, property and insurance sectors. He is currently head of training at NLP School Europe and is a certified NLP trainer. Robbie is an ICF certified coach and managing director of the Coaching Consultancy.  Table of Contents Introduction Chapter One. The Coaching and NLP mindsets Part One Coach with NLP: the sessions Chapter Two: Starting from the Right Place Chapter Three: Creating the Relationship Chapter Four: Contracting Chapter Five: Mapping the Landscape of the Client Chapter Six: Deciding on Areas of Primary Focus Chapter Seven: Closing the First Session. Chapter Eight: Subsequent sessions and how to shape them. Chapter Nine: The Final Session Part Two Diagnose and Prescribe. Specific issues and powerful NLP techniques to help clients deal with them. Chapter Ten: Coaching Processes for Immediate Issues: Conflict, Achievement and Influence Chapter Eleven: Coaching Processes for Deeper Personal Issues Chapter Twelve: Coaching Processes for Direction & Purpose Chapter Thirteen: Mastering NLP Coaching Conclusion: Coaching and NLP in everyday life Appendices A My six-session model B Transactional Analysis C The Power of Hypnosis

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Book SynopsisKeeping track of the finances is fundamental to the success of every business, but tackling the task yourself can be intimidating. Help is at hand, however, with this complete guide to small business money management.Table of ContentsIntroduction 1 Book I: Getting Started 7 Chapter 1: Preparing for Business 9 Chapter 2: Structuring Your Business 25 Chapter 3: Testing Feasibility 45 Chapter 4: Preparing the Business Plan 67 Chapter 5: Finding the Money 83 Chapter 6: Operating Effectively 113 Chapter 7: Improving Performance 135 Book II: Accounting Basics 155 Chapter 1: Getting Down to Bookkeeping Basics 157 Chapter 2: Outlining Your Financial Roadmap with a Chart of Accounts 177 Chapter 3: Keeping a Paper Trail 193 Chapter 4: Surveying Computer Options 223 Chapter 5: Controlling Your Books, Your Records, and Your Money 233 Chapter 6: Tracking Your Purchases and Counting Your Sales 249 Book III: Reporting Results 277 Chapter 1: Profit Mechanics 279 Chapter 2: Developing a Balance Sheet 309 Chapter 3: Cash Flow and the Cash Flow Statement 321 Book IV: Managing the Finances 343 Chapter 1: Managing Profit Performance 345 Chapter 2: Forecasting and Budgeting 367 Chapter 3: Choosing the Right Ownership Structure 391 Chapter 4: Cost Conundrums 409 Chapter 5: Choosing Accounting Methods 427 Chapter 6: Professional Auditors and Advisers 449 Book V: Employing Staff 465 Chapter 1: Working Out the Wages 467 Chapter 2: Employee Payroll and Benefits 479 Chapter 3: Completing Year-End Payroll and Reports 505 Chapter 4: Adding Up the Bill for Time Off 517 Chapter 5: Figuring Out Final Payments 527 Chapter 6: Making Provision for Life after Work 539 Book VI: Keeping On Top of Tax 555 Chapter 1: Working for Yourself 557 Chapter 2: Considering Your Company’s Status 571 Chapter 3: Taxes, Taxes, and More Taxes 587 Chapter 4: Adding the Cost of VAT 605 Index 621

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Book SynopsisThe Winter Market Gardener is a guide to year-round vegetable production. Based on years of experimentation in techniques, tools, and cultivars, it presents planting, care, and harvesting details for dozens of winter crops that earn money and provide the highest quality, most delicious produce for local markets.Trade Review"The essential guide for winter market gardening for the new generation of growers is here!!! " –Zach Loeks, edible ecosystem designer, author, The Two-wheel Tractor Handbook and The Permaculture Market Garden "The core challenge of growers in the north is learning how to feed our communities with fresh, local, real food in the winter. With great research and detailed charts, this book shows exactly how to do just that. I think every grower should buy it, read it, and incorporate its ideas. An indispensable book." –Ben Hartman, author, The Lean Micro Farm "In this book, you will find all manner of useful planning considerations and practical tips and evaluations of structures, tools, diseases and pests, crop notes, and optimal storage conditions to help you extend your seasons and production for as long as possible through the winter months … A lovely extension to Jean-Martin’s previous handbook, and a great resource for those looking to up their winter growing practices." –Richard Perkins, author, Regenerative Agriculture "…this book was written by two people who have devoted their lives to helping feed communities better. Winter is no longer off-limits, it’s open to all of us." –Michael Kilpatrick, educator, Growing Farmers, farmer, The Farm on Central "Drawing on the Parisienne market garden tradition and Eliot Coleman’s seminal works, The Winter Market Gardener presents years of new research, experimentation, and practice. It covers every aspect of growing vegetables for market year round in a cold climate to build community resilience and reduce imports. It's comprehensive, well laid out, full of information, and engaging." –Maddy Harland, editor, co-founder, Permaculture Magazine "Jean-Martin’s passion for organic farming is contagious. He is always innovating, experimenting, and sharing his findings with others and The Winter Market Gardener is no exception. This book is practical, thorough, well-researched, and an invaluable resource for cold-climate growers." –Erin Benzakein, FloretTable of ContentsForeword Introduction: Yes, We Can Grow Vegetables Year-Round. . . and Why We Should The Knowledge and Skills of Northern Growers Using Simple Shelters to Protect Crops Winter Crop Planning Vegetables in Winter Tools for Winter Growing Tending to Winter Crops Fall Harvests for Cold Storage Growing and Selling Vegetables Year-Round Conclusion Appendices Glossary Bibliography Index About the Authors About New Society Publishers

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Book Synopsis

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