Small businesses and self-employment Books

Book SynopsisWrite Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don''t. And he shows how to write copy that any business can use.Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

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Book SynopsisFrom one of todayâs leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: Youâll learn how to develop valuable content, build an audience around that contentâand then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topic Figure out where little or no competition exists Choose your top channel for disseminating content Build long-term customer loyalty Monetize your product or service Expand your content into multiple channels Sell your content asset or scale it into a large enterprise This updated edition includes new and e

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Book SynopsisAs the nations of the Caribbean respond to the emerging effects of climate change and prepare for those to come, tourism has the potential to either worsen or mitigate these impacts. In this book we look specifically at marine recreation and how its various sectors—ranging from surfing, diving and sport fishing, to yachts and cruise ships—are coping with and preparing for climate change in the Caribbean. Through essays and case studies by scientists, business leaders, government and NGO staff, and others, we show that tourism could lead the way in reducing human- induced climate impacts, protecting and restoring crucial ecosystems and habitats, and building sustainable futures for the people of the Caribbean and beyond.

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Book Synopsis''You won''t find a more honest, raw and helpful look into the trenches of founding a tech startup than this book'' Nir Eyal, author of Hooked''Rand Fishkin is the real deal'' Seth Godin, entrepreneur and author -----------Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story.Rand Fishkin, the founder and former CEO of Moz, is one of the world''s leading experts on SEO. Moz is now a $45 million a year business, but Fishkin''s business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won''t protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin''s hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them.-----------''This is a truly courageous book. It''s one part business-building guide and two parts Indiana Jones-style adventure memoir'' Chris Guillebeau, author of Side Hustle and The $100 Startup''Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company'' Julie Zhou, VP of Product Design at FacebookTrade ReviewThis is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir. And if you've ever wondered if the 'timeless wisdom' you often hear about startups is bullsh*t, here's the proof -- Chris Guillebeau * author of SIDE HUSTLE and THE $100 STARTUP *You won't find a more honest, raw, and helpful look into the trenches of founding a tech startup than this book. Rand Fishkin shares the rare hard-won insight no one else dares tell you -- Nir Eyal * author of HOOKED *Most books on founders and entrepreneurship sell a Silicon Valley perspective. Yet the inclusive, egalitarian vision of tech that Rand shares is the one that will truly dent the world -- Nilofer Merchant * author of THE POWER OF ONLYNESS *Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company -- Julie Zhou * VP of Product Design at Facebook *Rand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago - -- Seth Godin * entrepreneur and author *

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Book SynopsisTable of ContentsHow to Get From Talking… 1 TICK TOCK The speed of life Trying to catch up If not now, then when? Would, could, should… 2 THE ITCH What do you want? What makes you happy? Time to stop daydreaming Self awareness Where are you scratching? 3 FEAR AND REGRET Embrace fear Flush the excuses Your discomfort zone Leave regret Seize control If only… 4 START Do what you say The power of Marshmallows The whoosh of time Climb into the ring The danger of hesitation 5 THE ART OF DECISION- MAKING Propulsion Too much jam? State of flow Get on with it The danger of drifting 6 …AND ACTION What’s your goal? Chunk it down Now what? Eating elephants Planning … to Doing

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Book SynopsisWith must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions â without lifting a finger!Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the authorâs strategies. 

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Book Synopsis John Mullins is a veteran of three entrepreneurial ventures and a professor at the London Business School where he teaches and studies entrepreneurship, venture capital, and the management of rapidly growing businesses. He holds an MBA from the Stanford Graduate School of Business and a PhD in marketing from the University of Minnesota. He is co-author of three other books including the widely acclaimed Getting to Plan B: Breaking Through to a Better Business Model. Table of Contents PART 1: Road test your new business idea 1 Our opportunity: why will or won’t this work? 2 Will the fish bite? 3 Is this an attractive market? 4 Is this an attractive industry? 5 Competitive and economic sustainability: how long can we dance? 6 What drives your entrepreneurial or investment dream? 7 Can you and your team execute? 8 Your connections matter: which matter most? 9 Develop your opportunity: put the seven domains to work 10 What entrepreneurs and investors should do before pressing ‘Start’ PART 2: A toolkit for your road test 11 How to learn what you don’t know you don’t know 12 Who needs investors? 13 Market analysis worksheet 14 Industry analysis checklist 15 Do-it-yourself marketing research for your new business road test 16 Evidence-based forecasting 17 Have you got what it takes? 18 Getting help with your road test

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Book SynopsisMaster the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you.And that is a tragedy.Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools.It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality.To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day.Waiting for people to come to you is not a strategy.Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret.Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

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Book SynopsisAre you running your business or is it running you? Running a small business can take over your life but it doesn’t have to be that way. Choosing and using the right technology and systems can transform the way your business works and this book shows you how! No matter how technophobic you are, Sorted! will quickly help you find the small changes that will make a big difference to your business. If you’re more tech savvy, you’ll love the ninja tips to take your business to the next level. Feel more confident in your choice of technology and systems for the future, because whatever your plans are, you need the right systems in place to help you achieve them. Trade ReviewI am half way through this book and I am finding it so useful. The advice that is given, along with the free downloads, actions and checklists are invaluable as a review of my business. I am sure that any new business owner would find it just as valuable.There are lots of free systems that "Sorted" can help you with, alternatives to paid versions to start you off when cash is tight. I am looking forward to reading the rest! * amazon.co.uk *Table of ContentsIn the beginning ..........................................................1 How to get the most from this book ............................ 1 1. Be realistic .................................................................... 1 2. Be committed .............................................................. 2 3. Be kind .......................................................................... 2 Systems vs tools .............................................................. 4 How to use this book ..................................................... 4 1. To solve a specifi c problem ....................................... 4 2. To help you plan your ideal business and then carry out the steps required to get there. ........... 5 Chapter 1: Getting started ........................................7 The SORTED Framework ................................................ 9 Rule 1. All businesses have three departments ......... 10 Rule 2. There are three stages of business.................. 11 Before you start choosing your systems and tools ... 14 How will you do your work? ........................................ 15 What is your business? ................................................. 17 Chapter 1 checklist ..................................................... 22 Chapter 2: Client attraction: getting customers ...25 Word of mouth ............................................................. 26 Offl ine advertising ........................................................ 26 Email marketing ........................................................... 27 What is email marketing? ............................................. 27 The rules of email marketing ........................................ 28 What does an email marketing tool do? ................... 31 Which system to use? ................................................... 35 Moving on from free tools ............................................ 36 Websites ........................................................................ 38 Domain names and web hosting ............................... 39 What do you want from a website? ........................... 40 What is the simplest way to get a website? .............. 44 Wordpress.com vs Wordpress.org ............................... 44 Measuring ...................................................................... 46 Google Analytics .......................................................... 47 Landing pages .............................................................. 48 What are the options? .................................................. 48 Social media ................................................................ 49 Facebook ....................................................................... 50 Twitter ............................................................................. 53 Instagram ....................................................................... 54 LinkedIn .......................................................................... 55 Social media scheduling ............................................ 56 What are the options? .................................................. 56 Chapter 2 checklist ..................................................... 57 Chapter 3: Delivery: great customer service .........59 How to consistently deliver above expectations .... 59 Standardisation: over-delivering’s best friend .......... 60 What are the options? .................................................. 62 Presenting your process diagrams .............................. 64 Standardisation tools .................................................... 65 Checklist tools ................................................................ 65 How to get started ........................................................ 67 What to do with all this information ............................ 68 Templates ..................................................................... 69 Customer Relationship Management Tools ............. 69 So what does a CRM tool do? .................................... 70 Why use a CRM tool? ................................................... 71 What are the options? .................................................. 73 HubSpot .......................................................................... 75 Keap ............................................................................... 75 Client communication ................................................ 76 What are the options? .................................................. 76 Creating content ......................................................... 77 Written content ............................................................. 78 Audio content ............................................................... 79 Video content ............................................................... 80 Webinars ........................................................................ 82 Online programmes and memberships ..................... 82 What are the ways of delivering an online course or membership programme?........................................... 83 Events ............................................................................ 85 Publicity .......................................................................... 85 Booking systems ............................................................ 85 Chapter 3 checklist ..................................................... 87 Chapter 4: Behind the scenes: make your life easier ................................................89 Keeping it all above board ........................................ 89 Things to think about ................................................... 89 Registering your business .............................................. 89 Insurance ....................................................................... 90 Data protection ............................................................ 90 Finance ......................................................................... 91 Bookkeeping vs accounting ........................................ 92 Accounting .................................................................... 93 The fi nance information you need to keep track of ........................................................................... 93 Accounting tools ........................................................... 95 Getting paid .................................................................. 98 Information storage ................................................... 102 Physical storage .......................................................... 103 Cloud storage.............................................................. 104 The internet and computers ..................................... 107 Internet ......................................................................... 110 Browsers ........................................................................ 113 Extensions ..................................................................... 117 Email ............................................................................ 118 What sort of email do you want? .............................. 118 Choice of email address – webmail or domain-based ............................................................. 118 Where to get a domain ............................................. 119 Email hosting ................................................................ 120 Email client ................................................................... 121 Calendars ................................................................... 131 Calendar options ........................................................ 132 Booking systems .......................................................... 139 Time and task management .................................... 141 Time management tools ............................................ 141 Time tracking ............................................................... 141 Task management ...................................................... 143 Simple tools .................................................................. 144 Offi ce tools ................................................................. 149 Word processing ......................................................... 151 Spreadsheets are cool ............................................... 152 Presentations ............................................................... 154 Cool tools .................................................................... 156 Make some space in your brain! Use a note tool ... 156 Make your business beautiful: design tools .............. 158 Capturing information: surveys and feedback ....... 159 Keep it safe… ............................................................. 165 What can you do? ...................................................... 166 Chapter 4 checklist ................................................... 168 Chapter 5: Bringing it all together .........................173 Choosing a new tool ................................................. 173 Requirements defi nition .............................................. 174 The ‘suck it and see’ method .................................... 175 Creating your action plan ........................................ 176

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Book SynopsisThink big, buy small.Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success.But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute

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Book SynopsisBecome your own boss and make money your way with this helpful guide for hopeful business owners everywhere looking to begin the complicated process of starting a business.Starting a business can be an overwhelming and difficult process. From creating a business plan and budget to hiring employees and paying taxes, there are a myriad of things that need to happen on a relatively quick timeline. In Starting a Business 101, you will learn everything you need to know to start a successful business and handle any obstacle that is thrown your way during the process.

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Book SynopsisSpeak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate.

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Book SynopsisWhat if you could earn money doing what you love?What if you could live more and work less?What if you could Make Money While You Sleep?You can!Forget the old ways of unhealthy working hours and pressing pause on your life until retirement - especially in uncertain economic times. In Make Money While You Sleep, Lucy Griffiths, passive income strategist and coach, will share how you can create a course-based business that works 24 hours a day for you while you get on with the business of living your life.Packed with advice, knowledge and refreshing honesty, Lucy will take you through the process of course creation: from inspiration to getting it done, to actually selling it!* Learn how to stand out in an increasingly content-saturated world by using a proven system that turns your ideas into a bestselling brand. * Package up your expertise and sell your courses on repeat. * Learn how to position yourself as an expert in your industry and harness the power of social media and YouTube to upscale your business. Now is the time to take your digital course idea and turn it into a money-making machine!

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Book SynopsisAre you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20 - she knows what it's like to be an ambitious and creative woman with big dreams and huge determination...but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: · Get clear on your business vision · Move past the fears and doubts that can get in the way · Understand your audience, so you can truly connect with them · Create your brand and build a tribe of raving fans, subscribers and customers · Manage your time, maintain focus and keep going in the right direction· Condition yourself for success...and so much more! If you're a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic and practical tools you need to follow your heart and bring your vision to life.

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Book SynopsisThis is your foolproof guide on how to make your start-up stand out from the crowd!Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business.Are you looking to start a business? You''ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true.The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever!This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It''s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management.This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business.- Easy-to-understand graphics.- No-nonsense advice and jargon-free language.- Insightful and inspiring quotes from the most successful minds in business.This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you''re a CEO or an aspiring tech entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone.Complete the Series:This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.

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Book SynopsisFilled with help on making working from home work for you, including setting up your workspace, working as part of a virtual team, managing professional relationships, and dealing with feelings of isolation.The pandemic and the resulting lockdowns have reshaped the way that many people work. From commuting to an office on a daily basis, many companies are now adopting more hybrid ways of working - with the result that many more of us are working from home on a much more regular basis. Work Well From Home can help you to target problem areas and build the most effective work patterns that will boost your productivity while also protecting your mental health.Filled with help on making working from home work for you, this book covers a range of essential issues, including setting up an efficient workspace, being an effective member of a virtual team, managing professional relationships, dealing with feelings of isolation, and monitoring your physical and m

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Book SynopsisIn a world where an increasing number of people work remotely, Invisible Work is a new skillset and framework to ensure personal and business success - from the author of The Creative Economy. Just as power has moved from boardrooms into the domain of dynamic individuals, Invisible Work maps the evolution of this new way of being and succeeding. It is a mindset of deeply focused, value-added thinking and sharing. It is a process of creativity that combines emotional intelligence and collaboration. It is the key to the success of a growing army of self-employed workers. This is an emerging field of work in which new business domains and creative endeavours are based on personal interests and digital connections. Howkins lays out a visionary framework for working practice and success. He focuses on the ways in which we think most innovatively, how we best share those private ideas, and how we make unseen connections and remain authentic while staking out our domain in a virtual world.Trade Review'This wise and inspiring book shows us the true meaning of work in the 21st century ... Essential reading for anyone in pursuit of a more productive and purposeful life.' - Paul Owens, Founder & Chairman of BOP Consulting and Director of the World Cities Cultural ForumTable of ContentsReal Work: what exactly are we doing, and why? New Work: six reasons why work is disappearing Invisible Work: how to recognise it Thinkability: how to think it and do it Liveability: the power to be single-minded in a group Go Visible: turning thoughts into actions The Incorporated Self: how law and technology hide work Third Spaces: mixing places Mindful Machines: how we and AI can co-work invisibly Ripples: changing the future of work

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Book SynopsisMaster the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.DotCom Secrets is not just another "how-to" book on internet marketing.This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before.This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news).What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them.In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

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Book SynopsisIn The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you''re in - is finding and keeping automatic customers.These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.''Read, apply and watch your bank deposits grow everTrade ReviewRead, apply and watch your bank deposits grow every month -- Chris Guillebeau, bestselling author of The $100 StartupIf you have a business, or are thinking about starting one, this book will be the best investment you've ever made -- Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big

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Book SynopsisMake a mindset shift that will open the door to incredible growth and limitless possibility in your business and your life - just by asking the right question.What if everything you did was your choice, including how you spend your time, how much money you make, with whom you have relationships and only doing work that aligns with your purpose? Sound hard? It''s as simple as changing the core question you ask yourself.When you want to accomplish something, stop asking, ''How can I do this?'' Legendary entrepreneur coach Dan Sullivan teaches you to ask instead, ''Who can do this for me?''This question at the heart of the Who Not How philosophy may seem simple, but don''t let the lack of complexity fool you. By mastering Who Not How, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom, along with massive success.Making this shift involves retraining your brain to stop limiTrade Review“Dan Sullivan is the ultimate coach for entrepreneurs. I’ve been learning from him for over 20 years! Anyone who reads Who Not How will know exactly how the best entrepreneurs createfreedom.”— David Bach, New York Times best-selling author, founder of FinishRich.com, and co-founder of AE Wealth Management“How do you shift your life? You shift your thinking. And how do you shift your thinking? Dan Sullivan says it starts by ‘thinking about your thinking.’ Dan is the entrepreneur’s coach of coaches because he helps you think about your thinking to gain an entirely new perspective that doesn’t just impact your business, it elevates every aspect of your life.”— JJ Virgin, CNS, CHFS, New York Times best-selling author and founder of Mindshare Collaborative “To say that I have thrived both personally and professionally because of Dan Sullivan’s coachingwould be an understatement. Dan is blessed with the innate talent to simplify the most complex business situations and create tools that are so easy to use. The world is better off because of him.”— Ninad Tipnis, founder and principal, JTCPL Designs“Dan Sullivan is a one-of-a-kind human being. There is a clarity, tenacity, and conviction that just oozes out of him. Pay close attention, and that wisdom will rub off on you. His generosity of spirit gives you open access to his fascinating thought process.”— Kathy Kolbe, brain researcher and theorist and founder of Kolbe Corp. “If you want to massively grow some part of your life or business, make lots more money, work less, and enjoy life to the fullest, there’s only one place to go—Dan Sullivan and his Strategic Coach Program. I did, and it made all the difference.”— Richard A. Viguerie, pioneer of political direct mail and chairman of American Target Advertising“Since I met Dan Sullivan, my perspective on freedom and success has never been the same. I can’t get enough of his wisdom and cherish his teaching. The impact on my family and me has been significant. Dan is hands down the best coach for anyone looking to find and then execute the entrepreneurial life they were put on this earth to live!”— Mark Timm, serial entrepreneur and co-author of Mentor to Millions

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Book SynopsisWorking for yourself can be an incredibly rewarding way of making a living, giving you more freedom, control, fun, satisfaction and even money, than you could have imagined. But if you have never done it before, it can be difficult to know where to start, how to get established and the pitfalls to look out for along the way. This book is a step-by-step guide, showing you how to do it in an effective, fulfilling and rewarding way. Drawing on Rachel Bridge''s extensive experience and those of many others who already work for themselves, it contains practical advice and information, real-life examples and essential top tips to help you make a successful transition to working for yourself. You''ll learn how to decide if this is the right path for you, how to get started, the key issues you need to think about and how to overcome obstacles and setbacks - not just from a practical point of view, but from a personal, financial and emotional perspective too.So whether you are currently in a salaried job and exploring the idea of going it alone, about to take your first step into the workplace after school or university, have just been made redundant or are already working for yourself, but need help and guidance on how to do it better, this is the book for you.

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Book SynopsisAn inspiring, rags-to-riches guide to achieving success in life and business by the founder of Myprotein.How did a working-class 23-year-old, who left school with almost no qualifications, launch a business with just a 500 overdraft and turn it into more than 350 million? In Bootstrap Your Life, Oliver Cookson shares how he was able to build Europe''s number one online brand using nothing more than his own limited resources and the right mindset. Self-sufficient and self-taught, Oliver always had an eye for opportunities and pursued them obsessively. His breakthrough came when he combined his passion for health and fitness with his skills as a web developer. By embracing a disruptive, agile approach to business, offering unparalleled choice, and identifying trends ahead of the competition, Oliver was able to grow Myprotein rapidly into a top international, award-winning brand.In Bootstrap Your Life, Oliver doesn''t just share his journey Trade ReviewA remarkable story, full of great learnings. Bootstrap Your Life is a powerful and insightful story of how a British entrepreneur built an online business in 7 years to a £350 million valuation from zero.Oliver shares plenty of business war stories, insights and personal anecdotes on how he bootstrapped an amazing business into something that changed his and his customers' lives forever. I love how he highlights the skills he developed along the way and continued to maintain a sense of curiosity throughout the ups and downs of business life. A must-read for all entrepreneurs. -- Ash Ali, bestselling author of The Unfair Advantage

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Book Synopsis''A manifesto for working women'' THE SUNDAY TIMES STYLE''A new practical guide and empowering manifesto for those ready to break free from burnout and redefine what it means to thrive. This book will be your blueprint for leveraging your strengths, boosting your productivity and achieving lasting success on your own terms.'' VANITY FAIRBusyness has become a status symbol, colloquially used to intimate success. The ''more is more'' philosophy still prevails, running us into the dirt and out of natural energy. We jostle for our position balancing work, family life, fertility, misogyny and mental health, and we have been told that working late, over-caffeinating, being the first in and last out, sacrificing our personal lives, and eating on the go, are conducive to succeeding long-term. But instead, we are burnt-out and less motivated than ever. That''s where SMARTER steps in.SMARTER reframes the idea of over-productivity equalling success, and will ultimately show that those who work smarter, are those who achieve more long-term success. Featuring 10 achievable steps, and the experience of successful entrepreneur, E.M Austen, SMARTER will show you how to reframe previous systems that your brain predicts, switch your mindset from one of scarcity to one of abundance, join the 8am club, conduct a busyness detox, define what success means to you, track your energy not your time, identify and set healthy boundaries, time block, habit pair and switch to mono tasking, and so much more. Inside you''ll discover how to embrace your talents, harness your productivity, create a consistent work-life balance and empower you to reach your goals.This is not for the bare minimum Mondays or the take it easy Tuesdays. It''s for those who strive for success; for ambitious women wanting to do it all, those who understand that you have to make a deposit to be able to make a withdrawal. For those who have skin in the game. For the overlooked, the under appreciated. The full timers and the ''not quite made it yetters''. Those looking for a smarter way to do it.With this essential guide you''ll find it''s not about unlearning what you''ve been taught, it''s modifying what you already know, so that you can unlock your power and lead a life that''s SMARTER.

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Book SynopsisThis book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.

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Book Synopsis“The rarest of business books, one that provides genuinely actionable counsel delivered without empty cliches.” – KIRKUSHow many world-changing startups will fail because the founders and investors never figure out how to work together?  Founder Elizabeth Zalman and Investor Jerry Neumann square off in this one-of-a-kind book, exposing how startups are built, broken, and fought over. Every iconic tech company was once a startup. And while these companies like to paint an origin story full of surefooted confidence, the truth is usually something different: the early life of most startups is pure chaos.This chaos comes from the vastly different motivations and incentives between those with the vision and those with the money. From fundraising paranoia to boardroom coups, Zalman and Neumann train their inimitable voices on the gulf between what founders and investors promise to do and what they end up Trade Review'... No pulled punches, no half-truths, no politically correct weasel-words.' * Sandy Lerner, Co-Founder Cisco, Founder Urban Decay *'A fascinating, informative, and stellar study of tech company turmoil based on the differing perspectives and goals between creators and financial investors inside the tech companies that have come to so dramatically and fundamentally influence our lives, our economy, our politics, and our culture. Founder vs Investor: The Honest Truth About Venture Capital from Startup to IPO is unreservedly recommended for personal, professional, community, corporate, college, and university library collections and supplemental curriculum studies lists.' * Midwest Book Review *'Since I first began learning about startups--from the perspective of both founders and investors--I've relied on Jerry to explain how things really work. It's no surprise he and Liz have written the definitive guide to the trickiest parts of the relationships between founders and investors. Anyone in or around startups will emerge wiser having read this book.' * Patrick O'Shaughnessy, Founder of Positive Sum & Colossus, Host of Invest Like the Best *'True leaders make the hard decisions that oftentimes don't please founders or investors, but are ultimately in the best interests of the company. I wish Founder vs Investor had been around earlier in my career; it would have been required reading before the first board meeting.' * Michele Bettencourt, Investor, Advisor, Operator *'Zalman and Neumann's Founder vs Investor: The Honest Truth about Venture Capital from Startup to IPO, is an unvarnished, first-hand guide to their lessons learned about the complex relationship between startup founders and funders. This is a must-read for entrepreneurs and investors alike, demystifying everything from term sheets and valuations to the impact of identity and interests, aligned and conflicted, in fueling a venture-backed startup.' * Chris Wiggins, Columbia University Professor, Chief Data Scientist at the New York Times, and author of How Data Happened: A History from the Age of Reason to the Age of Algorithms *'This is an impressively candid work, and one of remarkable practical value to anyone who intends to be a founder or investor, or work with either. The rarest of business books, one that provides genuinely actionable counsel delivered without empty cliches.' * KIRKUS *

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Book SynopsisWhether your aspirations are simply to sell a selection of home grown plants from the boot of your car or to establish a succesful all-year-round gardening business, this book will show you how. It covers: preparing your business plan; getting kitted out; how to find work - and keep it; what services to offer; book-keeping for gardeners; planning the gardening year; how to get commercial contracts; providing estimates; the top ten most profitable gardening jobs.Trade ReviewA remarkably practical and helpful guide... Every subject from your business plan to tax legislation is covered here in straightforward and encouraging terms making you realise just what is possible. A life-changing book. * Permaculture Magazine *Excellent, down-to-earth advice and information on every aspect of the gardening business ...encouraging, supportive and very practical. * Herb *A practical and informative guide. * Royal Horticultural Society *

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Book SynopsisThe only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life''s Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.This is a comprehensive yet accessible and warmly written book for creatives who are striving to understand how their content could be successfully turned into a podcast, from conception through to execution, distribution, marketing and monetising. It covers:- Recognising who your show is for, deciding what it is about and where to find inspiration.- Deciding on the format and working on structure and script.- Hosting, casting and interview tecTrade ReviewGilly Smith's wonderful guide to podcasting is filled with so many nuggets of wisdom, that it will fast-forward you at least a year in your journey to becoming a successful podcaster. In between aha moments, she will guide you to finding your own podcasting voice, help you decide which mic to buy and most importantly, how to find your tribe. Even if you've made a start already and had some success, reading the in-depth interviews from the very best podcasters of the day just adds to your toolbox of innovative ways to grow your community of listeners. Whatever it is you want to share with the world, Gilly Smith's guide will help you do it. Pack your bags, get in the car, you're going to make a podcast -- Chris Hogg, award-winning producer of Cassie and Corey and playwright

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Book SynopsisWhat if you could earn money doing what you love?What if you could live more and work less?What if you could Make Money While You Sleep?You can!Forget the old ways of unhealthy working hours and pressing pause on your life until retirement - especially in uncertain economic times. In Make Money While You Sleep, Lucy Griffiths, passive income strategist and coach, will share how you can create a course-based business that works 24 hours a day for you while you get on with the business of living your life.Packed with advice, knowledge and refreshing honesty, Lucy will take you through the process of course creation: from inspiration to getting it done, to actually selling it!* Learn how to stand out in an increasingly content-saturated world by using a proven system that turns your ideas into a bestselling brand. * Package up your expertise and sell your courses on repeat. * Learn how to position yourself as an expert in your industry and harness the power of social media and YouTube to upscale your business. Now is the time to take your digital course idea and turn it into a money-making machine!

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Book SynopsisHighly Commended at The Business Book Awards Featuring Tatty Devine, HemingwayDesign, Craft Scotland and moreMaking a Living has been carefully crafted to support anyone looking for practical, hands-on advice and inspiring stories to motivate them to make their dream business into a reality.Inspiring stories from jewellery makers to basket weavers, artists to terrarium makers, printmakers to ceramicists, bring bags of real-world advice and inspiration for those wanting to take their first steps into this new artisanal economy.With more time at home than ever before, the restorative distraction of crafts and making has seen a mainstream resurgence. So too has the desire to 'make a living' from creating handmade products to sell, or to sell our creative skills. This new wave of at-home entrepreneurs are using Facebook and Instagram to promote their businesses, Etsy and Not on the High Street to sell their crafts and Paypal and Shopify to manage their payments. Technology-led businesses are transforming the way in which offline maker businesses are operating - and business is booming.From the founder of Yodomo, the online learning platform for arts and crafts, and with chapters on market research, valuing and pricing your work, branding, marketing and sales, as well as accounting fundamentals and legal considerations, this is a step-by-step guide to getting your idea off the ground, either as a side hustle or as your next major career move.Trade ReviewA no-nonsense, up-to-the minute and practical handbook for anyone who is in the process of starting, and indeed already running, a craft-based business. * Natalie Melton, Creative Director, Crafts Council *Simply breaks down the stages of growing a craft or maker business and can be part of a tool kit for making your creative business a success. * Wayne Hemingway MBE, Partner at HemingwayDesign *

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Book SynopsisThe cleaning industry is worth billions each year. There isplenty of money to be made, and you don't require anyspecific qualifications to get started. What you do need is arange of key skills, and a personal determination to succeed.This book will give you insider knowledge of the world of office and domestic cleaning. It will provide you with all the practical tools you need to succeed in a competitive but rewarding industry.- The basics required to set up your business and the services you can offer.- How to develop sales, and how to find - and keep - satisfied clients.- How to find good staff, train them, and deal with problems.- How to maintain the quality of your service provision as you grow.- Managing the legal, health & safety, and insurance requirements.- How to develop your brand and grow your company.- Book keeping, debt control and finance- How to develop further lucrative services to offer your client base.Contents: List of Illustrations; Preface; Chapter 1. Working in the cleaning industry 2. Deciding between the various cleaning services; 3. Start up; 4. Keeping your clients happy; 5. Managing your staff; 6. Organizing your first cleaning account; 7. Ensuring quality of service; 8. Health and safety, laws and regulations; 9. Sales, marketing and advertising; 10. Managing finances; 11. Tax and national insurance; 12. Controlling debt; 13. Managing your expansion; 14. Property services; 15. Engaging subcontractors; Appendix 1 Useful Contacts; Appendix 2 The Cleaning Operators' Proficiency Certificate; Appendix 3 Equal opportunties policy; IndexTable of ContentsList of Illustrations; Preface; Chapter 1. Working in the cleaning industry 2. Deciding between the various cleaning services; 3. Start up; 4. Keeping your clients happy; 5. Managing your staff; 6. Organizing your first cleaning account; 7. Ensuring quality of service; 8. Health and safety, laws and regulations; 9. Sales, marketing and advertising; 10. Managing finances; 11. Tax and national insurance; 12. Controlling debt; 13. Managing your expansion; 14. Property services; 15. Engaging subcontractors; Appendix 1 Useful Contacts; Appendix 2 The Cleaning Operators' Proficiency Certificate; Appendix 3 Equal opportunties policy; Index

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Book SynopsisDo you want to get to the stage - soon - where you are truly financially independent, able to use your money in the way you''d like, and be completely confident in your ability to take care of yourself and your family? That is a universal desire, but many of us regard wealth and financial independence as a goal which we''ll likely never achieve - there are just too many bills that need paying and there is a widespread belief that the money game is rigged. Even people who win the lottery or inherit money often seem to wind up losing it. The evidence suggests you can''t win a game that you don''t understand - even if you start out winning - because you never understood the game in the first place.So how can you win with money? How can you create independent wealth and hold on to it? This inspiring book by self-made multi-millionaire Rob Moore explains the rules of the game, shares simple tricks for managing money better, details how to create a plan for an ambitious fu

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Book SynopsisIs it your dream to make it as a creative? Imagine for one moment that there are no employers, no firms to send your CV to, no interviews to be had. How would you forge your own path? The most ingenious and driven designers have found ways of making opportunities for themselves across the creative disciplines - ways you can learn from too.Don't Get a Job?... Make a Job celebrates the various strategies that the next generation of creatives are taking to gain exposure and define their own success. This revised edition includes inspirational advice and a new chapter on making a difference, features new stories from 13 innovative designer-entrepreneurs, and checks in with many of the original creatives from the first edition.

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Book SynopsisWant to start your own business, but not sure where to begin? 'Mind Your Business' is the ONLY book that teaches you everything you need to know about how to build a successful business from scratch. From developing your brand to designing products to identifying your legal and tax needs, this comprehensive guide will take you through every step of the process and help you create a unique and customised roadmap for your business. This book is for aspiring entrepreneurs who are driven, ambitious, creative and determined to build a business and life they love.Trade Review“Finally, here is a book that can help you create a roadmap. Literally.” -- Sonja Rasula, Founder & CEO of Unique Markets

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Book SynopsisNow in paperback - Start It Up by Luke Johnson, 2012''s most inspiring guide to running your own business.Running your own business is nowhere near as tough as you might think. So what are you waiting for?Luke Johnson is Britain''s busiest tycoon, with a personal fortune estimated at 120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline.In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself.''A must-read for inspiring entrepreneurs, probably the best book available on the subject'' John McLaren, Management Today''Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is Trade ReviewJust buy this book. A must-read for inspiring entrepreneurs, probably the best book available on the subject. -- John McLaren * Management Today *A rare achievement: a business book that is both well-written and useful * Economist *Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good. -- Richard Reed, co-founder of Innocent * Financial Times *Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons -- Jeff Randall, Sky News presenter and Daily Telegraph columnistBrilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him -- Brent Hoberman, founder of lastminute.comIndependent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading -- Peter Bazalgette, Chairman, Endemol UKLuke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones * Investors Chronicle *A really refreshing guide by somebody who has made a fair amount of money following his own advice. An excellent book... Highly recommended * Irish Independent *Very few people have had more impact than Luke Johnson -- Peter Harden, founder, Harden’s Restaurant GuidesAn engaging and useful read * Financial News *Provocative and worth reading -- Michael Spencer, founder and Chief Executive, ICAP

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Book SynopsisEdward Blackwell was a consultant on small business affairs and, as a former accountant, ran his own business for many years. He was the author of several Kogan Page books.Table of Contents Chapter - 00: Introduction; Chapter - 01: Writing a Business Plan; Chapter - 02: Simple Cash Flow Forecasts; Chapter - 03: The Very Small Business; Chapter - 04: Retail and Catering; Chapter - 05: Manufacturing; Chapter - 06: The Digital Business; Chapter - 07: Expanding a Business; Chapter - 08: The Market; Chapter - 09: Planning the Borrowing; Chapter - 10: How Not to Write a Business Plan; Chapter - 11: Maintaining the Plan; Chapter - 12: Small Business and the Trade Cycle; Chapter - 13: Monitoring Progress

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Book SynopsisThe Ten Secrets of Entrepreneurs is a compelling guide to the ten key differences between successful or extraordinary entrepreneurs and unsuccessful or ordinary employees and the way they think and behave. This life-changing book will show how anyone can learn to switch their thinking to that of an extraordinary entrepreneurs and enjoy a more rewarding and fulfilling professional and personal life. The distinctions include:Entrepreneurs have an empowering perspective of failure.Employees see failure as bad.Entrepreneurs are solution finders.Employees are problem solvers.Entrepreneurs look into the future.Employees look into the past.In uncertain times, everyone wants to have more meaning and purpose in their professional and personal lives. In this inspirational and prescriptive guide, Keith Cameron Smith leads readers from a passive and possibly fearful view of their future to one they can actively engage in and firmly beli

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Book SynopsisAs the tech billionaires dominate the headlines, this groundbreaking book reveals the overlooked yet formidable influence of multi-generational family wealth on the global economy. It provides essential insights into the largest wealth transfer in human historyâas 2% of the global population inherits vast fortunes over the next 25 yearsârevealing how this tsunami of inherited capital will transform investment landscapes, industrial financing, and potentially undermine nation-state autonomy.Drawing from extensive research and industry expertise, David Molian charts the meteoric rise of ultra-wealthy dynasties whose collective impact rivalsâand may outlastâSilicon Valley's tech titans. It charts the historical patterns behind industry-dominating family businesses and their evolution into business dynasties, and how the coming $30+ trillion wealth transfer will reshape global finance, investment, and economic development. In stagnating economic times, the search for growth and prosperity dominates government agendas throughout the world. The evidence suggests that family businesses outpace their peers. Through numerous case histories and industry analyses this book explains why, and how harnessing and supporting their success may be a critical part of regenerating national economies. It also explains the forcesâchiefly the components of globalismâthat have propelled family wealth in the eastern hemisphere in the last half-century.Essential reading for anyone seeking to understand where true economic power lies in the 21st century, the book is specifically of interest to professionals involved in family business, including private banks, family offices, family consultants, law firms and large accountancy practices.

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Book SynopsisBusinesses are now expected to do more with less - scale, expand, and adapt to disruptive technologies such as AI, all while reducing costs - but this shift impacts individuals as much as companies.This book provides tools to design scalable systems for businesses, and offers a window into emerging roles, skillsets, and the new dynamics of career-building in the age of automation. Drawing on decades of hands-on experience, the authors bridge the gap between theory and practice, distilling lessons from startups, global enterprises, and academic research into a blueprint for sustainable scaling. Readers will learn how to identify scalable patterns, design operational systems, leverage automation and AI, and ensure long-term adaptability in a fast-changing market. But the book goes beyond high-level organizational strategies to present both a compass and a map for emerging professionals: highlighting the skills and knowledge required for the future of work, and delineating a clear pathway to develop them.Whether youâre a startup founder navigating growing pains, an enterprise leader driving digital transformation, a student exploring the business world, or a young professional defining your career path, this book is your guide to scaling smarter, faster, and with less friction.

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Book SynopsisFilling a critical gap that has left founders unprepared for the nuances of corporate venture capital (CVC) engagement, this book provides a definitive, practitioner-focused field guide for navigating this complex world, avoiding pitfalls caused by misaligned incentives, hidden terms, or corporate politics.With CVCs now participating in over 20% of all venture deals, founders urgently need a playbook that addresses the unique strategic motivations, management structures, and deal terms of these powerful and increasingly common investors. This book is the first and only one written for the founder on how to negotiate with CVCs, focusing specifically on side letter terms and their long-term and often unforeseen impacts. Written by a practicing CVC investor with deep experience across institutional and corporate VC, it also offers a rare, holistic view of the entire venture ecosystem, enabling understanding of how a CVC's dual strategic and financial goals predict their behavior, incentives, and potential conflicts of interest.Through detailed checklists and case studies, this book covers every step of the startup-CVC engagement, from pre-meeting research to post-closing strategy. This book is the definitive resource for startup founders and their executive teams who are actively fundraising or preparing to raise from CVCs, institutional VCs working with CVCs, and for students in MBA, law, and undergraduate business programs interested in a career in startups or corporate venture capital.

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Book SynopsisStartup money is moving online, and this guide shows you how it works. The Art of Startup Fundraising takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but unchartedand founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You''ll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today''s startup landscape. The finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. Learn how the JOBS Act impacts the fundraising model Gain insight on startups from early stage to growth stage Find the money you need to get your venture going Craft your pitch and optimize the strategy Build momentum Identify the right investors Avoid the common mistakes Don''t rely on the how we did it tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you''re founding a startup or looking to invest, The Art of Startup Fundraising provides the up-to-the-minute guidance you need.Trade Review“The Art of Startup Fundraising is an easy read with a lot of good advice on how to raise capital. One of the biggest hurdles of early stage companies is fundraising. Entrepreneurs are not experts in this arena which makes this book a worthwhile read.” - TONY HSIEH, author of Delivering Happiness and CEO of Zappos “The Art of Startup Fundraising is a must read for anyone who even considers starting a business. Fundraising is hard. This book gives you the roadmap to get where you are going. Alejandro Cremades speaks with wisdom and from experience.“ - TIM DRAPER, Founder of Draper Associates, DFJ, and Draper University "The Art of Startup Fundraising should be a mandatory reading for entrepreneurs that are looking to raise capital. This book will enable Alejandro to help many more early stage companies answer the tough questions when fundraising." - MARCO LANDI, Former Chief Operating Officer at Apple and Chairman at Atlantis Ventures "Raising capital is often the most daunting and least understood aspects of starting a new business and there are few people more experienced than Alejandro Cremades to act as a guide. The Art of Startup Fundraising unlocks key secrets of fundraising for newly minted entrepreneurs." - JEFF STIBEL, Chairman of BrainGate, Inc. and Vice Chairman of Dun & Bradstreet, Inc.; New York Times bestselling author of Breakpoint and Wired for Thought "This book provides a clear, concise tour of the fundraising game. With his crowdfunding and entrepreneurial expertise in full display, Cremades does a terrific job making a complicated process simple and accessible." - JEFF BUSSGANG, General Partner at Flybridge Capital Partners and Senior Lecturer at Harvard Business School “Raising money is perhaps the most daunting challenge faced by any startup. For the uninitiated, it is also mystical process filled with an increasingly complex array of investment options and practical considerations. As one of the finest entrepreneurs I know, Alejandro has put together an authoritative guide that should be required reading for all nascent entrepreneurs, as well as veterans looking to brush up on the latest the field has to offer.” - TYLER WRY, Professor at The Wharton School “For many entrepreneurs finding the right investor for their venture can be a daunting task. Alejandro's experience with equity crowdfunding gives a unique perspective on the fundraising game. The Art of Startup Fundraising is very insightful for entrepreneurs looking to close a round of financing and changing the world.”- ANYNDYA GHOSE, Professor at NYU Stern School of Business “Entrepreneurs need to be amazing at recruiting, selling and fundraising. The Art of Startup Fundraising provides the essential toolkit for mastering a core skill for any entrepreneur.” - GIL PENCHINA, serial entrepreneur and prolific angel investor “The Art of Startup Fundraising is a practical and comprehensive resource for entrepreneurs to use again and again. It captures what startups need to do to be successful in the rapidly evolving financing world, while also providing tips on the fundamentals of building businesses that don’t change over time.” - MARIANNE HUDSON, Executive Director at Angel Capital Association “It doesn't matter how great of a business you can build. If you can't raise money, you're toast. Master this book.” - ILYA POZIN, Forbes Contributor and CoFounder of Pluto TV and CoFounder of Coplex “There is no perfect approach to raising investment for a startup, but there is a certain tribal knowledge out there, that most of us had to learn through several failed attempts. The Art of Startup Fundraising captures every bit of advice (and then some!) that I would give to any entrepreneur looking for funding.” - PAUL MURPHY, Partner at Betaworks and CoFounder of Playdots “Alejandro's The Art of Startup Fundraising is a must read for any entrepreneur. Clear and concise, he outlines in today's startup community the steps to successfully fundraise. This is the golden era for entrepreneurs, any good idea with proof of concept can get access to money. Know your options!” - ANGELO J. ROBLES, Founder and CEO of Family Office Association “One of the biggest crimes in the startup community is to watch good ideas and good teams to go unfunded because the Fundraising process isn’t friendly to first-time entrepreneurs. The Art of Startup Fundraising is Alejandro’s contribution to the ecosystem that does a masterful job filling in knowledge gaps and giving entrepreneurs the best chances of raising the capital they need.”- FRANK ROTMAN, Founding Partner at QED Investors "The Art of Startup Fundraising delivers a smooth ride on the bumpy road of raising capital and starting a business. Alejandro Cremades delivers up-to-date details and a clear vision - an important guide for any entrepreneur who seeks to build and scale a business today.” - JEANNE M. SULLIVAN, Co-founder, StarVest Partners "Fundraising can be an incredibly frustrating experience for startup founders because they are at a fundamental disadvantage: they know very little about the process, and investors know a lot. Luckily, Alejandro has taken the time to assemble a detailed blueprint of how it works behind the scenes that will help any founder level the playing field and navigate the process like a pro. If you are raising money for your startup, don't start without reading this book."- PEDRO TORRES-PICON, Founder and Managing Director at Quotidian Ventures "The Art of Startup Fundraising translates art into science. By sharing proven formulas, strategies, and case studies that work, Alejandro Cremades provides a needed service to future entrepreneurs." - JOSH COHEN, Managing Partner at City Light Capital“This ought to be a reading requirement for all entrepreneurs when building a business and raising capital. This is a very well written and informative book, written by a man who is a testament to dedication and creativity when confronted with the challenges of being an entrepreneur and raising capital.” - CARTER CALDWELL, serial entrepreneur and Principal at Cross Atlantic Capital Partners“Alejandro is on the bleeding edge of equity crowdfunding today. When he talks about fundraising, startups listen.”- ANDREW ACKERMAN, Managing Director at Dreamit Ventures “Starting a company is full of ups and downs for an entrepreneur and foremost among them can be how to raise money for it. There is no magic bullet to make the process easy, but Cremades comes close in the Art of Startup Fundraising by at least making it intuitive and accessible.“ - WESTON GADDY, Principal at Bain Capital Ventures“Raising capital can be tough. Alejandro provides a step-by-step guidebook to all entrepreneurs that rather spend their time thinking about changing the world instead of thinking of how to raise funds.” - TOBIAS P. SCHIRMER, Managing Partner of JOIN Capital"A superb book on fundraising. Alejandro's guidance should arm entrepreneurs with the necessary tools to close with success a meaningful round of financing." - ELLEN WEBER, Executive Director at Robin Hood Ventures“Raising money is hard. But start-up founders all over the world can make it exponentially easier by educating themselves on the process of raising equity capital before they dive into it. The practical, hands-on advice from Alejandro Cremades in this book provides a solid foundation in that self-education process. Delivered in an approachable format with a key lesson to take-away every few pages, “The Art of Startup Fundraising” is essential reading for entrepreneurs everywhere.” - ALLEN TAYLOR, Managing Director at Endeavor “There are very few complete resources available to entrepreneurs today to help them navigate the world of fundraising. Alejandro Cremades does a great job of explaining and demystifying the fundraising process. The Art of Start-up Fundraising will, without question, provide entrepreneurs with a great jump off point.”- SID PAQUETTE, Managing Director, OMERS VenturesTable of ContentsForeword by Barbara Corcoran xiii Acknowledgments xvii 1 Everything Started with Onevest 1 2 Raising Capital for Your Startup 5 Speeding Up the Machine 5 It’s Not as Easy as Reading an Article on TechCrunch 6 The 18- to 24-Month Plan 7 Milestones 8 Breaking Even 9 Expectations of Investors 9 Outperform the Competition 11 Marketing 12 Storytelling 13 Leveraging Help 15 Divide and Conquer 16 The Rollercoaster of Emotions 17 Learn to Love Rejection 18 Connect the Dots 19 The Pros and Cons of Raising Capital 21 Don’t Underestimate the Need for Capital 22 3 Setting Yourself Up for Success 25 Investors Don’t Want to Invest 25 The Core of Your Business 26 Experienced and Talented Management 27 Organize Your Corporate Structure with a Legal Team 28 Helpful Advisors 29 Building Momentum 31 Team Alignment 31 Show Your Competitive Advantage 32 Know Your Terms 33 Vision 34 Attracting Investors Requires Patience 35 4 Crafting the Pitch 37 The Business Plan Problem 37 Get the Message Straight and Your Team behind It 38 The Elevator Pitch 40 The Pitch Deck 41 Awesome, Effective Pitch Deck Design 43 The One Pager 45 5 The Due Diligence Package 47 The Interview and the Visit 61 Find Balance 62 6 Sources of Capital 65 Bootstrapping 65 Credit Cards 67 Business Loans 68 Friends and Family 69 Crowdfunding 71 Angel Investors and Super Angels 74 Angel Groups 76 Family Offices 77 Venture Capital 78 Venture Debt 80 7 Understanding the VC Game 81 Defining Roles in a VC Firm 81 The Process of Getting Funded by a VC 83 How VCs Monetize 84 VC Involvement in Your Company 85 Understanding the Value a VC Brings 85 Cutting through the VC Noise 86 Differences between Venture Capital and Private Equity 86 8 Investment Rounds Explained 89 Friends and Family 89 Micro Seed Round 92 Seed Round 95 Series A Round 97 Series B, C, D Investment Rounds 99 Initial Public Offering (IPO) 100 Research is Critical 102 9 Deciding Investment Amounts and Prospects 103 Needed, Realistic, and Ideal Investment Levels 103 Your Valuation versus Market Valuation: The Asking Price 105 Persuading Investors with a Financial Forecast 106 Identifying Prospective Investors 108 Six Ways to Contact Investors 109 Creating a Buzz around Your Startup 111 10 PR: Creating a Storm and Building Momentum 113 The Rainmaker Code 113 Journalist Outreach 114 Self-Distributed Press Releases 116 More Buzz-Building Tactics for Smart Startups 119 11 What to Look For in an Investor 123 Why Selecting the Right Investors is So Critical 123 Three Factors You Should Be Looking For in Investors 124 Three Factors to Avoid in Investors 126 Six Key Questions to Ask Potential Investors 128 Speed is a Two-Way Street 128 Arming Yourself with Answers 129 12 Term Sheets and Terms 131 Term Sheets 101 131 Terms within Term Sheets That You Need to Know 140 Term Sheet Tactics 143 Smart Term Sheet Strategies 144 If Things Don’t Go Forward 145 13 Closing the Deal 147 The Importance of Urgency 147 Creating a Completion Schedule 148 Managing Expectations 149 Updating Your Investors 151 Closing the Deal is Not the End of the Deal 152 14 Avoiding Common Fundraising Mistakes 153 Failing to Connect 153 Clarity and Doing What You Say 155 Self-Sabotage in the Deal-Making Process 158 15 Understanding the JOBS Act 161 The Game Changer 161 The JOBS Act 162 Implications for Startups and Raising Money Online 173 Implications for Individual Investors 174 16 Recommended Tools for Fundraising 177 Using the Right Tools 177 Organization 178 Research 181 Social Media 182 Outsourcing 183 Sales and Administration 184 Finding Your Investors 185 17 Red Flags 187 Key Red Flags for Startups 187 Glossary 193 About the Author 197 Index 199

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Book SynopsisTable of ContentsForeword xix Preface xxi Acknowledgments xxv Chapter 1 Introduction to the Family Office 1 Kirby Rosplock, PhD A Macro View of Global Wealth 2 Billionaire Update 7 How Much Do I Really Need to Fund a Family Office? 10 Purpose and Definition of the Family Office 11 Historical Background of the Family Office 12 Family Office from the Industrial Age to Current 13 Key Roles of the Family Office 16 The Executor and Trusted Advisor 16 The Guardian and Watchman 17 The Librarian and Guru 19 Family Office Orientation to Family, Strategy, and Operations 19 Conclusion and Final Thoughts 24 Notes 24 Chapter 2 Family Office Evolution: Inceptions and Archetypes 27 Kirby Rosplock, PhD Inception of a Family Office 27 Scale: How Much Is Enough? 28 Impact of the Family Business on the Family Office 30 Attractions and Challenges with Embedded Family Offices 30 Separating the Family Office from the Family Business 32 Sudden Wealth 33 The Investment-Focused Family Office 34 Family Offices Through the Back Door 35 Family Business Exit and Liquidity Event 36 Family Office Archetypes 37 The Founder’s Family Office 37 The Virtual, Administrative, and Compliance Family Office 38 The Philanthropic Family Office 39 The Direct Investment and Investment Offices 39 The Family Business–Focused Family Office 40 The Multigenerational-Focused Family Office 41 Mathile Case Study 42 Background: Inception 42 Evolution of the Family Office: Strategic Planning Cycles 43 A Multigenerational Perspective 44 Alignment, Urgency, and Action 45 Discovery and Steps 47 Involving Outside Experts 48 Conclusion and Final Thoughts 49 Notes 50 Chapter 3 Comparing Family Office Solutions: Multi- and Single-Family Offices 53 Kirby Rosplock, PhD Trends in the Family Office Landscape 54 Determining Family Wealth Management Needs 58 Why the Single-Family Office Solution? 59 Why the Multi-Family Office Solution? 65 Questions to Ask During the Evaluation Process 68 Pathways to Selecting a Multi-Family Office 74 Godspeed Case Study 75 Introduction 75 Background of the Family and Family Office 75 A Trigger and Decision for a New Direction 76 Journey to Find What Is Next 76 Decision-Making Process 77 Final Cut 78 Key Insights and Outcomes 80 Conclusion and Final Thoughts 81 Notes 82 Chapter 4 Family Values, Mission, and Vision and the Family Office 83 Kirby Rosplock, PhD Introduction to Values 83 The Process of Exploring Values 85 Values Statement 86 Mission Statement 87 Values, Mission, and the Family Office 88 The Importance of Vision 89 Elements for Successful Family Office Visioning 92 Building Your Family Office Vision 94 Pitcairn Family Case Study 95 Five Steps to Creating a Family Vision 98 Step 1: Clarifying the Process and Expectations 99 Step 2: Vision Retreat Pre-Planning 99 Step 3: Staging a Vision Retreat 100 Step 4: Timing for a Vision Retreat 100 Step 5: Aligning Vision and the Strategic Plan 100 Conclusion and Final Thoughts 101 Notes 102 Chapter 5 Establishing and Structuring of Family Offices 103 Ivan A. Sacks, Esq., Partner, Withers Bergman LLP William J. Kambas, Esq., Partner, Withers Bergman LLP Question 1: What Legal Form Should the Family Office Take? 105 Choice of Entity 107 Deciding Between an LLC and a C Corporation 107 Case in Point 113 Question 2: Who Should Pay for Establishing and Operating the Family Office? 114 Question 3: Who Should Own the Family Office and How? 116 Legal Ownership 117 Beneficial Ownership 117 Models of Ownership 117 Question 4: Who Should Manage the Family Office and How? 119 Structuring the Legal Formalities 120 Structuring the Scope of Services 122 Family Philanthropy, Legacy, and Social Capital 125 Managing Regulatory and Estate Planning Concerns 125 Question 5: How Are Family Offices Structured to Optimize Tax Efficiency? 126 Tax Deductibility of Services Provided by the Family Office 129 State and Local Tax 131 Question 6: Can a Family Office Be Structured to Manage Risk? 132 Case in Point 132 Risk Management Through Architecture 133 People-Oriented Risk Management 133 Balance Sheet, Cash Flow, and Economic Risk Management 133 Question 7: What Is the Process of Establishing and Structuring a Family Office? 134 Conclusion and Final Thoughts 136 Notes 137 Chapter 6 Strategic Planning for the Family Office 139 Kirby Rosplock, PhD Creating a Family Office Strategic Plan 140 Discovery 141 The Family Capital Review 142 The Family Background 143 The Advisor Network Review 145 The Estate Plan Review 145 Mapping and Summarizing Legal Entities 146 Family Office Stress Tests 147 Risk and Insurance Management Considerations 150 Family Office Risk Assessment and Insurance Planning 151 Family Member Risk and Insurance Planning 154 Overview of Capital Sufficiency Analysis 155 Simple vs. Sophisticated Approach 156 Using Capital Sufficiency in the Family Office 156 Case in Point: Doryman Family 157 Key Takeaways 164 Conclusion and Final Thoughts 165 Notes 166 Chapter 7 Legal and Compliance Standards and Practices for Family Offices 167 David S. Guin, Esq., Partner and US Commercial Practice Group Leader, Withers Bergman LLP Regulations Affecting Family Offices: Dodd-Frank Act 167 Case in Point 169 The Single-Family Office Exemption 170 Case in Point 174 Clients of the Family Office May Need to Report Beneficial Ownership of Securities of Publicly Reporting Companies 175 How to Report Beneficial Ownership 176 Ownership of Securities in the Ordinary Course of Business 176 Passive Ownership of Less than 20 Percent of a Class of Securities 176 Other Acquisitions 177 Clients of the Family Office May Need to Report Beneficial Ownership as Insiders of Publicly Reporting Companies 177 Reporting Insider Status on Form 3, Form 4, or Form 5 178 How Do I Determine Beneficial Ownership in a Multi-Tiered Family Holding Structure? 179 Are You an Institutional Investment Manager? (The Answer May Surprise You.) 180 What Is an Institutional Investment Manager? 181 Reporting on Form 13F 181 Determining If the $100 Million Threshold Has Been Met 183 Confidential Treatment 184 Are You a Large Trader? 184 The SEC Gets Personal About Insider Trading 186 Compliance Policies 188 What Are the Components of a Good Compliance Policy? 189 Document Retention Policies 190 What Are the Components of a Good Document Retention Policy? 192 The Compliance Function: In-House Versus Outsourced 192 Special Issues for Family Offices When Considering Regulatory Requirements 193 Conclusion and Final Thoughts 194 Notes 194 Chapter 8 Investment Management and the Family Office 197 Kirby Rosplock, PhD Family Office Investment Management 198 Concentration 199 Measuring Success 200 Lifestyle and Legacy 201 Time Horizon 203 Hurdles to Growing Wealth 205 Family Office Investing: Paradigm Shift 206 Passive Versus Active Asset Management 208 A Practical Approach to Asset Allocation 209 The Investment Process in a Family Office 210 Investment Review 210 Investment Governance 211 Investment Objectives 214 The Investment Policy Statement 214 Investment Committee 217 Why Would a Family Establish an Investment Committee (IC)? 218 How Does a Family Establish an Investment Committee? 218 How Does an Investment Committee Usually Operate? 218 Strategic and Tactical Asset Allocation, Manager Selection, and Investment Monitoring 221 CIO Function: In-House Versus Outsourced 223 Conclusion and Final Thoughts 227 Notes 228 Chapter 9 Family Office Operations and Information Technology 231 John Rosplock, COO and CFO, Tamarind Partners, Inc. Robert Kaufold, President and Chief Risk Officer, Cauldera LLC Family Needs Drive Family Office Systems 232 Family Office Operations 233 Accounting 233 Reporting 233 Financial Reporting 235 Data and Decision Archiving 236 Family Office Management 238 Security 239 Other Technology 239 Assessing Operational Complexity 240 Simple to Complex Systems 242 Complex System Technology 244 Operations Lens to Insourcing Versus Outsourcing 247 Technology Considerations: Buy or Build 249 New Technology Due Diligence and Onboarding 250 Keys to Success 254 Conclusion and Final Thoughts 255 Notes 256 Chapter 10 Family Office Talent, Compensation, and Recruitment 257 Kirby Rosplock, PhD Introduction 258 Family Office Staffing 259 Single-Family Office Organizational Chart 261 Gender and Family Office Executives 267 Recruiting Family Office Talent 268 Finding a Good Chemistry and Culture Fit 269 Background Checks 271 Compensation 272 Methods for Determining Annual Incentives 274 Managing Family Office Talent 276 Role Clarity and Job Description 276 Reporting Hierarchy and Authority 276 Performance Management 277 Communication and Trust 278 Recruiting Internationally 278 Case Study: Setting Up the Office 279 Family or Non-Family at the Helm 280 Family Member Compensation 281 Conclusion and Final Thoughts 282 Notes 282 Chapter 11 Governance Issues for the Family Office 285 Barbara Hauser, JD, Independent Family Advisor Kirby Rosplock, PhD Governance Issues for the Family Office Itself 286 Benefits of a Good Board 286 Importance of Independent Directors 288 Interim Stage of Advisory Board 289 Accountability to the Family 289 Participation in Long-Term Strategy 289 Next Generation Issues to Address 290 Succession Planning for the Family Office and Its Executives 290 Governance for the Family Itself 293 Analysis of Existing Decision-Making Process 295 Hallmarks of Good Governance: Transparency, Accountability, and Participation 296 Benefits of the Family Creating Its Own Governance Process and Structure 297 How to Create the Family Governance 298 Family Councils 299 Family Constitutions 300 Kettering Family Governance Case Study 302 Conclusion and Final Thoughts 308 Notes 309 Chapter 12 Family Education and the Family Office 311 Kirby Rosplock, PhD Stewardship of Wealth 313 Psychology of Wealth and Child Development 314 Elsa’s Story 316 Overcoming Communication Challenges 317 Case Study: Waithram Family 319 Clear Expectations and the Power of Inherited Wealth 322 Inspiring Entrepreneurship and the Next Generation 325 Case Study: Jennifer’s Story 326 The Power, Influence, and Inspiration of Mentors 327 Creating a Family Education Plan 329 Conclusion and Final Thoughts 332 Notes 333 Chapter 13 Family Entrepreneurship and the Family Bank 335 Warner King Babcock Kirby Rosplock, PhD What Is a Family Bank? 335 Two Mindsets to Your Family Bank 338 Establishing and Funding a Family Bank? 339 Five Principles for Family Banks 340 Democratize 340 Harmonize 340 Customize 341 Flexibilize 342 Professionalize 342 Mini-Case Study: Intra-Family Financing of New Family Businesses 343 Organizing a Family Bank 344 Entity Choice 345 Evolution of Family Banks: From Simple to Complex 346 Mini-Case Study: A Family Bank Designed to Develop the Next Generation 349 Good Governance: Family Bank Boards, Committees, and Trustees 350 Mini-Case Study: Family Bank Without Good Governance 351 Limitations of Trusts 352 The Role of the Family Office 353 The Role of Outside Experts 354 Tax and Legal Considerations of Family Banks 355 The Anderson Family Case Study 355 Conclusion and Final Thoughts 358 Notes 359 Chapter 14 Legacy, Philanthropy, and Impact Investing 361 Kirby Rosplock, PhD Introduction to Legacy 362 A Generational Lens to Legacy 362 Defining Legacy 364 Financial Legacy 365 Social Legacy 366 Philanthropic Legacy 367 Philanthropy, Impact, and Sustainable Investing 368 Opportunities and Challenges of Philanthropy, Impact, and Sustainable Investing 371 Family Philanthropy and Foundations 373 The Root Family Legacy and Evolving Their Philanthropy 374 The Family Office Supporting Family Philanthropy 377 Cordes Family Case Study 378 Conclusion and Final Thoughts 385 Notes 386 Chapter 15 Private Trust Companies: Creating the Ideal Trustee 389 Miles Padgett, Partner, Kozusko Harris Duncan Don Kozusko, Partner, Kozusko Harris Duncan The Broader View 389 What Is a Private Trust Company? 389 What Are the Differences Between a Private Trust Company and a Commercial Trust Company? 390 Why Do Families Consider Creating a PTC? 392 What Are the Key Considerations to Be Addressed Prior to Pursuing a PTC? 392 Steps to Creating a PTC 398 Choice of Regulatory Regime 398 Geographical Convenience 400 Substantive Trust Laws 401 Trust Company Laws 402 Public Policy Environment 404 Trust and Trust Company Taxes 405 Achieving Success in a PTC: Setting Priorities 405 Fostering Beneficiary Development Should Be the Primary Objective of the PTC 406 Principles and Practices for a Successful Private Trust Company 408 The Parable Family 409 Conclusion and Final Thoughts 415 Notes 416 Appendix A: Family Office Complexity Assessment 419 Appendix B: Family Office Technology Segments 423 About the Author 425 About the Contributors 427 Index 431

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Book SynopsisCraig Strong is an experienced Chief Technology & Product Officer, specializing in high growth and innovation, who has grown companies to successful exits and acquisitions. With over 18 years experience and a hands on background in software engineering, he has helped developed products from the ground up from idea to scale within enterprises, SME's and startups and understands the different needs of venture capital private equity and publicly listed companies. Craig is heavily involved with global product development, transformation and innovation utilising Agile and Lean principles through an adaptive management approach. He has worked and consulted for a range of companies across a number of domains companies which include Sky, NowTV.com, Hargreaves Lansdown, Pearson, Financial Times, InsightSoftware.com, Settled, Tracesmart and others. He is a member of the Forbes Technology council and strategic advisor in the tech space. Table of Contents The faces of the Lean Product Lifecyle 1 Introduction 2 Idea 3 Explore 4 Validate 5 Grow 6 Sustain 7 Retire 8 Start Tomorrow Index To the future and beyond

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Book SynopsisThis book is packed with everything amateur chefs need to know about delivering a pop-up restaurant. Including tips from the country's leading pop-up restaurateurs, the authors reveal everything from creating a menu, publicizing the event, dressing your venue, to running an organized kitchen. Discover how to:Theme your evening, and pick a fool-proof menuOrganize front of house, and keep your customers happyPrice your event and get free publicityAvoid licensing and health-and-safety pitfallsGuarantee your first pop-up is a roaring successPeppered with case studies from novices and professionals, you'll learn from other chefs' successes (and near-successes!) so your own evening runs without a hitch.

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Book SynopsisTurn your great idea into a fully funded startup with this straight-talking real-world guideGreat ideas are everywhere. You''ve probably already had one today. But how do you turn it into a huge business? How do you make it into a killer product, develop it with an amazing team, raise cash, and smash your way to the top of the market? With solid, proven advice from founders who have been there and done it on every page, expert Tom Fairey will guide you through the process so that you can avoid the pitfalls and fuckups that await you. If you know that this is the chance of a lifetime but have no idea where to begin, How Not to Mess Up Your Startup is the book you need.

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Book SynopsisYou don''t need pots of money to start your own gardening business. With this book and a willingness to learn, you could soon be enjoying a profitable and enormously satisfying career doing something you love.Whether your aspirations are simply to sell a selection of home grown plants from the boot of your car or to establish a successful all-year-round gardening business, this book will show you how. It covers: - Preparing your business plan- Getting kitted out- How to find work - and keep it- What services to offer and planning the gardening year- Book-keeping for gardeners- How to get commercial contracts and provide estimatesStart a business doing something you love with this accessible guide to building a profitable gardening business

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