Description

Book Synopsis

From one of todayâs leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: Youâll learn how to develop valuable content, build an audience around that contentâand then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

  • Choose a marketable content topic
  • Figure out where little or no competition exists
  • Choose your top channel for disseminating content
  • Build long-term customer loyalty
  • Monetize your product or service
  • Expand your content into multiple channels
  • Sell your content asset or scale it into a large enterprise

This updated edition includes new and e

Content Inc. Second Edition Start a ContentFirst

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    A Hardback by Joe Pulizzi

    £19.79

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    RRP £21.99 – you save £2.20 (10%)

    Order before 4pm today for delivery by Tue 8 Sep 2026.

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      Book details

      Publisher McGraw-Hill Education
      Published 24 June 2021
      ISBN-13 9781264257546
      978-1264257546
      ISBN-10 1264257546
      Also in:
      Business, Finance & Law Business and Management Small businesses and self-employment Health & Wellbeing Advice on careers and achieving success Self Help & Mindfulness

      Description

      Book Synopsis

      From one of todayâs leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

      In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: Youâll learn how to develop valuable content, build an audience around that contentâand then create a product for that audience. Content Inc. walks you through the entire process, showing how to:

      • Choose a marketable content topic
      • Figure out where little or no competition exists
      • Choose your top channel for disseminating content
      • Build long-term customer loyalty
      • Monetize your product or service
      • Expand your content into multiple channels
      • Sell your content asset or scale it into a large enterprise

      This updated edition includes new and e

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