Cognition and cognitive psychology Books

Book SynopsisCan we reach the psychotic subject in their delusion? Psychopathological theorists often try to find a way to characterise this subject's inner predicament so that their opaque utterances and actions will now rationally hang together. In this pathbreaking work, philosopher and clinical psychologist Richard G. T. Gipps demonstrates how such efforts at rational retrieval actually result in us setting our face against the psychotic subject in their distress. Bringing together patient memoir, psychopathological observation and philosophical thought, Gipps offers a profound alternative. On the one hand he shows how, by appreciating just why we can't locate rational order within psychotic thought, we can better understand what it is to suffer delusion and psychosis. On the other, he recovers for us the value of such expressive, motivational and symbolic forms of understanding as only become available once we've been turned away at reason's door. In such ways Gipps not only solves the psychTrade Review'What is it for a mind to become ill?' In On Madness, Richard Gipps takes us on a richly textured philosophical and psychological journey showing, in a Wittgensteinian spirit, how delusion, as other psychopathological concepts, have their meaning only 'in the stream of life'. A work of philosophical psychopathology which, in resisting the temptation of definition remains firmly grounded in understanding. * Danièle Moyal-Sharrock, President of the British Wittgenstein Society, Professor of Philosophy, University of Hertfordshire, UK *Gipps’s is a deeply necessary work, because it is the first book of philosophy to take seriously that madness and delusion defy positive definition. For the ground required in order to predicate of the non-sane the kinds of things we can normally take for granted is missing. The desire to say of someone who is suffering the severest forms of strangeness that she thinks such-and-such is typically, Gipps wisely warns us, dangerously over-reaching, running the risk, if doggedly pursued, of being itself a madness of method. This brilliant book retrieves the disturbing, disturbed, difficult reality of psychoses from beneath the layers of motivated metaphysical scientism that have accreted over them. Moreover, Gipps shows how the very failures of the various forms of scientism themselves often take us as close as we can get to understanding the non-sane. * Rupert Read, Associate Professor of Philosophy, University of East Anglia, UK *In this fascinating meditation, grounded in the thought of Wittgenstein, Richard Gipps argues that an adequate understanding of madness must first recognize the limits, perhaps even the impossibility, of any such understanding. Psychosis for Gipps is like the God of “negative theology”: indescribable and unknowable, approachable only through negation. His subtle critique of psychiatric and psychological concepts nevertheless illuminates many mysteries that are typically obscured by standard forms of explanation and description. * Louis Sass, Distinguished Professor of Clinical Psychology, Rutgers University, USA *Richard Gipps has produced a remarkable book that forces us to reconsider the rather easy definitions of madness that we are so easily drawn into, often quite unwittingly. Delusions are not just false beliefs in the house of reason, which might be corrected or easily translated, for reason itself is functioning here in a different way. Gipps has the advantage of being both a clinician and very talented philosopher with a deep understanding of Wittgenstein. This book will appeal both to psychiatrists and psychoanalysts who have an interest in philosophy and to philosophers who will see how examining madness brings fresh new ways of thinking into knowledge, reason and epistemology more generally. * David Bell, Psychiatrist and Psychoanalyst, Former President British Psychoanalytic Society, UK *Table of ContentsAcknowledgements Introduction 1. Mental Illness 2. Delusion’s Rational Irretrievability 3. Reality Contact 4. A World of One’s Own 5. The Divided Self 6. Self and Other 7. Hallucination 8. Disordered Thought 9. Psychotic Symbolization 10. The Politics of Insanity Ascription Notes References Index

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Book SynopsisFrom the author of Emergence and The Ghost Map, Steven Johnson''s Where Good Ideas Come From: The Seven Patterns of Innovation identifies key principles that are the driving force of creativity. Learn how:A slow hunch can be much more valuable than a Eureka momentThe connected ''hive mind'' is smarter than the lone thinkerWhere you think matters just as much as what you''re thinkingThe best ideas come from building on the ideas and inventions of others From the Renaissance to satellites, medical breakthroughs to social media, Charles Darwin to Marconi, Steven Johnson shows how, by recognising where and how patterns of creativity occur, we can all discover the secrets of inspiration. ''Inspirational'' - Independent ''Exhilarating ... An entirely new way of looking at almost everything'' - Guardian ''A huge diversity of bright ideas'' - Financial Times ''Johnson fTrade ReviewStimulating and insightful ... a huge diversity of bright ideas * Financial Times *Johnson develops his provocative thesis in a book that is lucid and ... brilliant. * New Scientist *[An] exhilarating, idea-thirsty book ... full of intriguing facts. * Sunday Times *

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Book SynopsisSchwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives.Trade Review"Brilliant... The case Schwartz makes... is compelling, the implications disturbing... An insightful book." -- Christian Science Monitor "An insightful study that winningly argues its subtitle." -- Philadelphia Inquirer "Schwartz lays out a convincing argument... [He] is a crisp, engaging writer with an excellent sense of pace." -- Austin American-Statesman "Schwartz offers helpful suggestions of how we can manage our world of overwhelming choices." -- St. Petersburg Times "Wonderfully readable." -- Washington Post "Schwartz has plenty of insightful things to say about the perils of everyday life." -- Booklist "With its clever analysis, buttressed by sage New Yorker cartoons, The Paradox of Choice is persuasive." -- BusinessWeek

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Book Synopsis''Be prepared to be amazed'' GuardianCan anyone get a perfect memory?Joshua Foer used to be like most of us, forgetting phone numbers and mislaying keys. Then he learnt the art of memory training, and a year later found himself in the finals of the US Memory Championship. He also discovered a truth we often forget: that, even in an age of technology, memory is the key to everything we are.In Moonwalking with Einstein he takes us on an astonishing journey through the mind, from ancient ''memory palace'' techniques to neuroscience, from the man who can recall nine thousand books to another who constantly forgets who he is. In doing so, Foer shows how we can all improve our memories.''Captivating ... engaging ... smart and funny'' The New York Times''Delightful ... uplifting ... it shows that our minds can do extraordinary things'' Wall Street Journal''Great fun ... a book worth remembering'' Trade ReviewI'd never thought much about whether I could improve my memory, but I now think I could after reading Joshua Foer's book ... It's absolutely phenomenal, one of the most interesting books I've read this summer -- Bill GatesA marvelous overview of one of the most essential aspects of what makes us human - our memory ... Witty and engaging -- Dan ArielyMemory...makes us who we are...passionate and deeply engrossing ...The more we challenge ourselves, the greater our capacity. It's a fact that every teacher, parent and student would do well to learn. The lesson is unforgettable. * Washington Post *Captivating ... Engaging ... Mr. Foer writes in these pages with fresh enthusiasm. His narrative is smart and funny -- Michiko Kakutani * New York Times *[D]elightful...empathetic, thought-provoking and...memorable. -- Elizabeth Pisani * Prospect *Riotous -- Alexandra Horowitz * New York Times *[An] endearingly geeky world...witty and revelatory...[The] journey certainly demonstrates how much memory matters...Apart from anything else, filling up our mental storehouses in the right way can make life feel longer. -- Oliver Burkeman * Guardian *In this marvelous book, Joshua Foer invents a new genre of non-fiction. This is a work of science journalism wrapped around an adventure story, a bildungsroman fused to a vivid investigation of human memory. If you want to understand how we remember, and how we can all learn to remember better, then read this book -- Jonah LehrerOne year, Joshua Foer is covering the US Memory Championships as a freelance journalist, the next he returns as a competitor - and wins it...How he pulled off this extraordinary feat forms the spine of this crisply entertaining book. -- Matt Rudd * Sunday Times *Combines erudite analysis, historical context, a mind-bending adventure and extremely suggestive sex - some of it involving Foer's grandmother. -- Tony Allen-Mills * Sunday Times *A labyrinthine personal journey that explains how our author ended up in the finals of the US Memory Championship - a compelling story arc from sceptical journalist to dedicated participant. I can't remember when I last found a science book so intriguing. -- David Profumo * Literary Review *[A] charming book...interwoven with informed exposition about the psychological science of memory. -- Professor Larry R Squire * Nature *A fascinating, engaging and very well-written book. -- Dallas Campbell * Science Focus *Addictive and fascinating...extraordinary. [Foer] attended the US Memory Championship as a journalist and returned the next year as a competitor and won...It is Foer's gifts as a teacher and a storyteller that make this book essential reading. -- Leo Robson * Scottish Sunday Express *Take, for example, the emergence of Downing Street as a salon for intellectuals from around the world, and not only economists and political scientists. Under David Cameron-or, more accurately, Steve Hilton, the prime minister's most influential adviser-the thinkers invited to hold court there often have little to say about policy per se. Joshua Foer, a young American who has written an acclaimed book about how memory works, was a recent guest. Mr Hilton's rationale is that governments have more to learn from fields of research that investigate how humans behave, such as neuroscience and social psychology, than from conventional technocrats. There is now a policy team devoted to "behaviourial insight" in the Cabinet Office. * Bagehot, The Economist *Foer's book is great fun and hugely readable, not least because the author is a likeable sort of Everyman-science nerd whom we want to become a memory champion. Always fascinating and frequently mind-boggling, Moonwalking with Einstein is a book worth remembering. -- Mark Turner * The Independent *

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Book SynopsisSome people are cleverer than others. This everyday observation is the subject of an academic field that is often portrayed as confused and controversial, when in fact, the field of intelligence holds some of psychology''s best-replicated findings.This Very Short Introduction describes what psychologists have discovered about how and why people differ in their thinking powers. Drawing on large scale data Ian Deary considers how many types of intelligence there are, and how intelligence changes with age. Along the way he tackles some of the most burning questions surrounding intelligence, such as whether larger brains are cleverer, and how genes and environments contribute to people''s intelligence differences. He also considers the new field of cognitive epidemiology, which draws links between intelligence and better health, less illness, and longer life, and asks whether intelligence is increasing. In this new edition Deary also addresses the controversial question of whether men and women differ in intelligence. Throughout he provides a clear description of the data we can use to answer these questions and more.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.Table of Contents1: Preface and acknowledgements 2: What happens to intelligence as we grow older? 3: Are there sex differences in intelligence? 4: What are the contributions of environments and genes to intelligence differences? 5: Are smarter people faster? 6: What do more intelligent brains look like? 7: Does intelligence matter in the school and the workplace? 8: Does intelligence matter for good health and long life? 9: Is intelligence increasing generation after generation? 10: Do psychologists agree about intelligence differences? Further reading Appendix: An explanation of Correlation and Meta-analysis Index

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Book Synopsis'With captivating storytelling and cutting-edge science, neuroscientist Daniel Yon explores the power and the perils of the brain's internal models, offering a provocative look at the hidden forces shaping our thoughts, beliefs, and even our sanity. Prepare to question everything you thought you knew' Daniel Z. Lieberman, author of The Molecule of More'This book will profoundly change the way you consider your own mind' Lewis Dartnell, bestselling author of The Knowledge, Origins and Being Human'You will not a find a more up-to-date or more compelling account of how a mind emerges from the brain' Chris Frith, Emeritus Professor of Neuropsychology at University College London'An engaging, informative, and genuinely entertaining guide to the many weird ways in which our brains create the world we live in' Dean Burnett, author of The Idiot BrainHow does your brain decide what it's seeing, from the physical world to other people? For decades, scientists have tried to understand how our brains work, not realising that the answer lies much closer to home than it seems. The latest research in neuroscience and psychology suggests that the brain is doing the same thing that the scientists are: using past experiences to build theories of how the world works, and using these models to predict and make sense of it. Through this process, your brain constructs the reality that you live in. In this book Daniel Yon takes the research one step further, uncovering how your brain colours your perception of the world, the judgements you make about other people and the beliefs you form about yourself. With transformative applications for how we engage with other communities and approach mental illness, A Trick of The Mind will revolutionise the way you think.

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Book SynopsisA practical guide to everyday mindfulness techniques that really work.Written by an expert teacher with over 35 years' experience, and supported by online meditations and downloadable worksheets, The Little Mindfulness Workbook is a uniquely practicalpocket guide that will help you: Combat stress, anxiety and depression Learn the value of acceptance Choose how to respond to unwanted experiences Improve your happiness and well-being The meditations and practices contained in The Little Mindfulness Workbook can be used to complement a mindfulness course you are already following, or independently as a step-by-step eight-week course that will help you heal your lifeGary Hennessey is one of the country's most experienced mindfulness teachers. Follow his advice. It will serve you well. Dr Danny Penman, co-author of Mindfulness: A Practical Guide to Finding Peace in a Frantic World."Although this book is short, it is pithy. Although it is small, it is weighty. Although it contains alot of common sense, it also hints at profound truths that can change your lifeforever." Vidyamala Burch, from her Foreword

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Book SynopsisOne of the most influential books of the 21st century: the ground-breaking psychology classic - over 10 million copies sold - that changed the way we think about thinking''There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow'' Financial Times''A lifetime''s worth of wisdom'' Steven D. Levitt, co-author of FreakonomicsWhy do we make the decisions we do? Nobel Prize winner Daniel Kahneman revolutionised our understanding of human behaviour with Thinking, Fast and Slow. Distilling his life''s work, Kahneman showed that there are two ways we make choices: fast, intuitive thinking, and slow, rational thinking. His book reveals how our minds are tripped up by error, bias and prejudice (even when we think we are being logical) and gives practical techniques that enable us all to improve our decision-making. This profound exploration of the marvels and limitations of the human mind has had a lasting impact on how we see ourselves.''The godfather of behavioural science ... his steely analysis of the human mind and its many flaws remains perhaps the most useful guide to remaining sane and steady'' Sunday TimesTrade ReviewThe godfather of behavioural science . . . Kahneman's steely analysis of the human mind and its many flaws remains perhaps the most useful guide to remaining sane and steady -- Josh Glancy * The Sunday Times *There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman's Thinking, Fast and Slow.Kahneman, a winner of the Nobel Prize for economics, distils a lifetime of research into an encyclopedic coverage of both the surprising miracles and the equally surprising mistakes of our conscious and unconscious thinking. He achieves an even greater miracle by weaving his insights into an engaging narrative that is compulsively readable from beginning to end. My main problem in doing this review was preventing family members and friends from stealing my copy of the book to read it for themselves...this is one of the greatest and most engaging collections of insights into the human mind I have read -- William Easterly * Financial Times *Absorbing, intriguing...By making us aware of our minds' tricks, Kahneman hopes to inspire individuals and organisations to identify strategies to outwit them -- Jenni Russell * Sunday Times *Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be * The Economist *[Thinking, Fast and Slow] is wonderful, of course. To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd -- Michael Lewis * Vanity Fair *It is an astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining and frequently touching, especially when Kahneman is recounting his collaboration with Tversky . . . So impressive is its vision of flawed human reason that the New York Times columnist David Brooks recently declared that Kahneman and Tversky's work 'will be remembered hundreds of years from now,' and that it is 'a crucial pivot point in the way we see ourselves.' They are, Brooks said, 'like the Lewis and Clark of the mind' . . . By the time I got to the end of Thinking, Fast and Slow, my skeptical frown had long since given way to a grin of intellectual satisfaction. Appraising the book by the peak-end rule, I overconfidently urge everyone to buy and read it. But for those who are merely interested in Kahenman's takeaway on the Malcolm Gladwell question it is this: If you've had 10,000 hours of training in a predictable, rapid-feedback environment-chess, firefighting, anesthesiology-then blink. In all other cases, think * The New York Times Book Review *[Kahneman's] disarmingly simple experiments have profoundly changed the way that we think about thinking . . . We like to see ourselves as a Promethean species, uniquely endowed with the gift of reason. But Mr. Kahneman's simple experiments reveal a very different mind, stuffed full of habits that, in most situations, lead us astray -- Jonah Lehrer * The Wall Street Journal *This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud -- Nassim Nicholas Taleb, author of 'The Black Swan'Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today...The appearance of Thinking, Fast and Slow is a major event -- Steven Pinker, author of * The Language Instinct *Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime's worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind -- Steven D. Levitt, co-author of 'Freakonomics'This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think, on the job, about the world, and in your own life -- Richard Thaler, co-author of 'Nudge'[A] tour de force of psychological insight, research explication and compelling narrative that brings together in one volume the high points of Mr. Kahneman's notable contributions, over five decades, to the study of human judgment, decision-making and choice . . . Thanks to the elegance and force of his ideas, and the robustness of the evidence he offers for them, he has helped us to a new understanding of our divided minds-and our whole selves -- Christoper F. Chabris * The Wall Street Journal *Thinking, Fast and Slow is a masterpiece - a brilliant and engaging intellectual saga by one of the greatest psychologists and deepest thinkers of our time. Kahneman should be parking a Pulitzer next to his Nobel Prize -- Daniel Gilbert, Professor of Psychology, Harvard University, author of 'Stumbling on Happiness', host of the award-winning PBS television series 'This Emotional Life'A major intellectual event . . . The work of Kahneman and Tversky was a crucial pivot point in the way we see ourselves -- David Brooks * The New York Times *Kahneman provides a detailed, yet accessible, description of the psychological mechanisms involved in making decisions -- Jacek Debiec * Nature *This book is one of the few that must be counted as mandatory reading for anyone interested in the Internet, even though it doesn't claim to be about that. Before computer networking got cheap and ubiquitous, the sheer inefficiency of communication dampened the effects of the quirks of human psychology on macro scale events. No more. We must now confront how we really are in order to make sense of our world and not screw it up. Daniel Kahneman has discovered a path to make it possible -- Jaron Lanier, author of You Are Not a GadgetFor anyone interested in economics, cognitive science, psychology, and, in short, human behavior, this is the book of the year. Before Malcolm Gladwell and Freakonomics, there was Daniel Kahneman who invented the field of behavior economics, won a Nobel...and now explains how we think and make choices. Here's an easy choice: read this * The Daily Beast *I will never think about thinking quite the same. [Thinking, Fast and Slow] is a monumental achievement -- Roger Lowenstein * Bloomberg/Businessweek *A terrific unpicking of human rationality and irrationality - could hardly have been published at a better moment. Kahnemann is the godfather of behavioural economics, and this distillation of a lifetime's thinking about why we make bad decisions - about everything from money to love - is full of brilliant anecdote and wisdom. It is Kahnemann's belief that anyone who thinks they know exactly what is going on hasn't understood the question; as such it's the perfect gift for opinionated family members everywhere. -- Tim Adams * Observer Books of the Year *The book I most want to be given is Thinking, Fast and Slow by Daniel Kahneman. I'm a speedy thinker myself, so am hoping to be endorsed in that practice. -- Sally Vickers * Observer Books of the Year *In this comprehensive presentation of a life's work, the world's most influential psychologist demonstrates that irrationality is in our bones, and we are not necessarily the worse for it -- 10 Best Books of 2011 * New York Times *Selected by the New York Times as one of the 100 Notable Books of 2011 * New York Times *

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Book Synopsis'An excellent book' - Ted Honderich, Emeritus Professor of Philosophy of Mind and Logic at University College London (UCL) Introducing Consciousness provides a comprehensive guide to the current state of consciousness studies. It starts with the history of the philosophical relation between mind and matter, and proceeds to scientific attempts to explain consciousness in terms of neural mechanisms, cerebral computation and quantum mechanics. Along the way, readers will be introduced to zombies and Chinese Rooms, ghosts in machines and Erwin Schrodinger's cat.Trade ReviewAn excellent book' * Ted Honderich *

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Book SynopsisWinner of British Psychological Society Best Book Prize (Popular Science) 2023Nature's Top 10 Books of 2023A Financial Times Book of the Year 2023?A Waterstones Book of the Year for Politics 2023Fake news. Alternative facts. Conspiracy theories. Misinformation is one of the defining problems of our age, and despite what we may think, we are all susceptible. So how and why does misinformation spread? And, more importantly, what can we do about it? Sander van der Linden, a Cambridge University professor and leading expert, takes us through the psychology of conspiratorial thinking and equips us with the tools needed to help stop the spread of misinformation once and for all.''Authoritative'' Financial Times''Encouraging'' The TimesA fascinating case for counteracting the misinformation virus through psychological inoculation' ObserverA must-read for those of us interested in resisting the spread of disinformation' Psychology Today''If you want to know why people believe fake news and howTrade Review'Authoritative' Financial Times 'Encouraging' The Times ‘A fascinating case for counteracting the misinformation virus through psychological inoculation’ Observer ‘Foolproof proves an overview that is authoritative, comprehensive and chatty. You won’t find a better survey of what is now a vast interdisciplinary landscape and that alone is a great service.’ Tim Harford, FT ‘An insightful and forensic examination of why our brains entertain disinformation – and the remedies that can protect us all from its real-world harm. For everyone who messages me asking how they can speak to someone who has fallen victim to online conspiracies – this is the book for you!’ Marianna Spring ‘Powerfully analyses why everyone is susceptible, how falsehoods spread, and how to “prebunk” misinformation and “inoculate” ourselves and others against it’ Nature ‘A fascinating, in-depth investigation into the complex landscape of misinformation from someone who has spent his career trying to combat fake news. You will never look at your social media feeds in the same way again’ Angela Saini, author of Inferior and Superior ‘a must-read for those of us interested in resisting the spread of disinformation’ Psychology Today ‘This brilliant book vividly illuminates the challenges of countering misinformation, showing how human psychology can make us vulnerable to manipulation and conspiracy theories. Van der Linden’s analysis would be utterly depressing, were he not to provide a set of powerful evidence-based 'antigens' designed to protect us from false claims. They have never been more needed’ Professor David Spiegelhalter ‘Sander van der Linden is one of the world’s leading experts on combating misinformation, and Foolproof is the ultimate handbook for navigating – and fighting back against – the tsunami that threatens to drown us in bullshit’ Jay Van Bavel, author of The Power of Us

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Book SynopsisHumans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.Trade ReviewAnyone who hopes or fears that memetics will become a science of culture will find this surefooted exploration of the prospects a major eye-opener. * Daniel Dennett *Any theory deserves to be given its best shot, and that is what Susan Blackmore has given the theory of the meme I am delighted to recommend her book. * Richard Dawkins *

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Book SynopsisThe fully updated eighth edition of Cognitive Psychology: A Student's Handbook provides comprehensive yet accessible coverage of all the key areas in the field ranging from visual perception and attention through to memory and language. Each chapter is complete with key definitions, practical real-life applications, chapter summaries and suggested further reading to help students develop an understanding of this fascinating but complex field.The new edition includes: an increased emphasis on neuroscience updated references to reflect the latest research applied in the real world' case studies and examples. Widely regarded as the leading undergraduate textbook in the field of cognitive psychology, this new edition comes complete with an enhanced accompanying companion website. The website includes a suite of learning resources including simulation experiments, multiple-choice questions, and access to Primal Pictures' interactive 3DTrade Review"This edition of Eysenck and Keane has further enhanced the status of Cognitive Psychology: A Student's Handbook, as a high benchmark that other textbooks on this topic fail to achieve. It is informative, and innovative, without losing any of its hallmark coverage and readability."Professor Robert Logie, School of Philosophy, Psychology and Language Sciences, University of Edinburgh, United Kingdom "The best student’s handbook on cognitive psychology – an indispensable volume brought up-to-date in this latest edition. It explains everything from low-level vision to high-level consciousness, and it can serve as an introductory text."Professor Philip Johnson-Laird, Stuart Professor of Psychology, Emeritus, Princeton University, United States"I first read Eysenck and Keane’s Cognitive Psychology: A Student’s Handbook in its third edition, during my own undergraduate studies. Over the course of its successive editions since then, the content – like the field of cognition itself – has evolved and grown to encompass current trends, novel approaches and supporting learning resources. It remains, in my opinion, the gold standard for cognitive psychology textbooks."Dr. Richard Roche, Senior Lecturer, Department of Psychology, Maynooth University, Ireland "Eysenck and Keane have once again done an excellent job, not only in terms of keeping the textbook up-to-date with the latest studies, issues, and debates; but also by making the content even more accessible and clear without compromising accuracy or underestimating the reader's intelligence. After all these years, this book remains an essential tool for students of cognitive psychology, covering the topic in the appropriate breadth and depth."Dr. Gerasimos Markopoulos, Senior Lecturer, School of Science, Bath Spa University, United Kingdom "Eysenck and Keane’s popular textbook offers comprehensive coverage of what psychology students need to know about human cognition. The textbook introduces the core topics of cognitive psychology that serve as the fundamental building blocks to our understanding of human behavior. The authors integrate contemporary developments in the field and provide an accessible entry to neighboring disciplines such as cognitive neuroscience and neuropsychology."Dr. Motonori Yamaguchi, Senior Lecturer, Department of Psychology, University of Essex, United Kingdom"The eighth edition of Cognitive Psychology by Eysenck and Keane provides possibly the most comprehensive coverage of cognition currently available. The text is clear and easy to read with clear links to theory across the chapters. A real highlight is the creative use of up-to-date real-world examples throughout the book." Associate Professor Rhonda Shaw, Head of the School of Psychology, Charles Sturt University, Australia"Unmatched in breadth and scope, it is the authoritative textbook on cognitive psychology. It outlines the history and major developments within the field, while discussing state-of-the-art experimental research in depth. The integration of online resources keeps the material fresh and engaging."Associate Professor Søren Risløv Staugaard, Department of Psychology and Behavioural Sciences, Aarhus University, Denmark"Eysenck and Keane’s Cognitive Psychology provides comprehensive topic coverage and up-to-date research. The writing style is concise and easy to follow, which makes the book suitable for both undergraduate and graduate students. The authors use real-life examples that are easily relatable to students, making the book very enjoyable to read."Associate Professor Lin Agler, School of Psychology, University of Southern Mississippi Gulf Coast, United StatesTable of Contents1. Approaches to human cognition, PART ONE: Visual perception and attention, 2. Basic processes in visual perception, 3. Object and face recognition, 4. Motor perception and action, 5. Attention and performance, PART TWO: Memory, 6: Learning, memory and forgetting, 7. Long-term memory systems, 8. Everyday memory, PART THREE: Language, 9. Speech perception and reading, 10. Language comprehension, 11. Language production, PART FOUR: Thinking and reasoning, 12. Problem solving and expertise, 13. Judgement and decision making, 14. Reasoning and hypothesis testing, PART FIVE: Broadening horizons, 15: Cognition and emotion, 16: Consciousness

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Book SynopsisEssentials of Hypnosis, Second Edition provides a warm and rich introduction to the fascinating field of hypnosis by one of its leading experts. Readers may be surprised to discover that some of the most important methods in modern integrative health care have a foundation in hypnosis, and that modern neuroscience is regularly learning new things about brain functioning from brain scanning studies of hypnotized individuals. The emphasis in Essentials of Hypnosis, Second Edition is on the use of hypnosis as an effective tool of treatment. Thus, readers will enjoy and benefit from the wealth of clinical insights and helpful hints Dr. Yapko offers for the skilled use of hypnotic principles and methods. The essentials of this dynamic field are well captured in this practical volume.Trade Review"Learning the fundamentals of modern clinical hypnosis is as simple as reading this update to a classic text. Michael Yapko has a gifted ability to comprehensively present building blocks that will edify the novice and serve as important reminders for the experienced practitioner. Essentials of Hypnosis Second Edition is an essential primer of essential concepts. Dr. Yapko has done a great service by providing new, modern understandings in this new edition." -- Jeffrey K. Zeig, PhD, The Milton H. Erickson Foundation"Only Michael Yapko could integrate all the complex facets of the world of hypnosis so completely in one volume. His knowledge is evident in every sentence, accurately selected with incisive precision and mindful creativity. This is a book every expert should have on his or her desk for quick and insightful reference and inspiration." -- Consuelo C. Casula,, President of the European Society of Hypnosis"Yapko is hypnosis. His accumulated knowledge, research, insights and experience are distilled in Essentials of Hypnosis: one easily readable and essentially practical volume. Curious or convinced, you owe it to you - and your clients - to read and apply this entrancing clinical wisdom." --George Burns, Adjunct Professor of Psychology, Cairnmillar Institute, Melbourne, Australia; Author, 101 Healing Stories and Happiness, Healing, Enhancement"Michael Yapko is among a handful of the best writers and clinical practitioners of hypnosis in the world. With this volume he has somehow surpassed his series of previous books on hypnosis to provide his ultimate work to date. Based on strong theory and science, this remarkable achievement provides page after page of remarkable, practical, and deeply insightful advice about how to apply hypnosis clinically. Yapko's writing is so compelling and easy to read, it might be easy to overlook that this work will be one of the most influential and innovative that has been produced on teaching even the most experienced clinicians to use this approach with their patients." -- David R Patterson, PhD, ABPP; Author, Clinical Hypnosis for Pain Control"Whether beginning to learn Hypnosis or continuing and reviewing, refreshing and renewing, learning the essentials from Michael Yapko enriches and informs like no other. This volume not only continues to provide essential critical and foundational concepts and a framework with which to grow, but also provides ongoing nurturance with wise and thoughtful responses to old and new questions that arise while we help people help themselves." --Daniel P. Kohen, MD., FAAP, FASCH, ABMH, Co-Director, National Pediatric Hypnosis Training Institute; Director, Developmental-Behavioral Pediatrics, Professor, Departments of Pediatrics and Family Medicine & Community Health, University of Minnesota (Retired)"Michael Yapko’s latest contribution to the hypnosis field succeeds as another "must have" for one’s resource library. This perfect primer distills Hypnosis to the exquisitely crisp essentials, without compromising any relevant topic. Easy-to-read and clear explanations offer all the basics for the novice. The numerous practical applications will also appeal to seasoned clinicians seeking to refresh or add additional approaches and strategies to their work with their clients. This revised guide is a great companion to his comprehensive text, Trancework." --Pamela Kaiser, PhD, CPNP, Former Associate Clinical Professor, Pediatrics, University of California, San Francisco, Medical School; Co-Founder and Co-Director, National Pediatric Hypnosis Training Institute"Dr. Yapko's second edition is an important addition to every clinician's bookshelf! Dr. Yapko reduces challenging concepts to their essential elements, inviting curiosity and reducing hypnosis to its essential elements. I heartily recommend this text for any medical or mental health clinician with an interest in hypnosis." --Dan Handel, MD, Chief, Palliative Medicine, Denver Health Medical CenterTable of ContentsSECTION ONE: Developing Your Perspective About Hypnosis 1. Discovering Hypnosis and Why Its Value Keeps Growing 2. Hypnosis Can Be Used in Many Different Contexts 3. The Myths about Hypnosis and Why Common Sense Matters 4. Models of Hypnosis: How You Think About Hypnosis Determines How You’ll Use It 5. The Brain, the Mind, and the Body in Hypnosis 6. The Gift of Being Responsive to Hypnosis 7. The Changes in Your Experience During Hypnosis 8. Conditions for Conducting Hypnosis Sessions SECTION TWO: Putting Hypnosis to Work 9. Structuring Suggestions 10. Helpful Hints for Constructing Hypnosis Sessions 11. Strategies of Hypnotic Induction and Deepening 12. Hypnotic Phenomena: Eliciting and Utilizing Hypnotic Resources 13. Designing and Delivering Goal-Oriented Hypnotic Interventions 14. Hypnotic Patterns Commonly Employed in Treating Common Problems 15. Sample Hypnosis Session Transcripts for Common Problems 16. Clinical Hypnosis and Managing Pain 17. Utilizing Hypnosis with Children and Adolescents 18. Re-thinking "Resistance" to Hypnosis, Potential Hypnotic Hazards and Ethical Guidelines

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Book SynopsisFor most of us, having a baby is the most profound, intense, and fascinating experience of our lives. Now scientists and philosophers are starting to appreciate babies, too. The last decade has witnessed a revolution in our understanding of infants and young children. Scientists used to believe that babies were irrational, and that their thinking and experience were limited. Recently, they have discovered that babies learn more, create more, care more, and experience more than we could ever have imagined. And there is good reason to believe that babies are actually cleverer, more thoughtful, and even more conscious than adults.This new science holds answers to some of the deepest and oldest questions about what it means to be human. A new baby's captivated gaze at her mother's face lays the foundations for love and morality. A toddler's unstoppable explorations of his playpen hold the key to scientific discovery. A three-year-old's wild make-believe explains how we can imagine the future, write novels, and invent new technologies. Alison Gopnik - a leading psychologist and philosopher, as well as a mother - explains the groundbreaking new psychological, neuroscientific, and philosophical developments in our understanding of very young children, transforming our understanding of how babies see the world, and in turn promoting a deeper appreciation for the role of parents.Trade ReviewHer pages are packed with provocative observations and cunning insights. I'd highly recommend this fascinating book to any parent of a young child - and, indeed anyone who has ever been a baby -- Josh Lacey * Guardian *The Philosophical Baby has interesting things to tell us. They are clearly expressed and thought-provoking. And they do their work on the reader * Dailiy Mail *An astonishingly interesting book... [It] teaches us a tremendous amount about the human condition and how the mind is made -- Jonah Lehrer, author of How We DecideRichly provocative and endlessly insightful... This book is at once touching, eloquent and masterful in its fascinating revelations about what makes us human -- Frank J. Sulloway, author of Born to Rebel: Birth Order; Family Dynamics, and Creative LivesAbsorbing, smart and enjoyable... Parents and scientists will enjoy the insights but so will anyone who has thought about the question of what it means to be human -- Lisa Randall, author of Warped Passages: Unravelling the Mysteries of the Universe's Hidden Dimensions

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Book SynopsisAs featured in Grazia's 21 of the Best Parenting Books in 2020'Joanna's books give you every answer to every question you have as a parent with practical methods to tackle every obstacle and connect with your child and help them flourish.' Madeleine Shaw 'When I tried Joanna's approach during the first lockdown, I was both comforted and excited by how such a small change could have such a big impact.' Dr. Suzanne McCleanA mindful and practical parenting roadmap for busy, time-poor parents. Based on a simple and effective formula, it will transform family life in just fifteen minutes of daily play, resulting in less tears and more laughter. Middle childhood, the period for those aged 8-12 years old, is often the most overlooked phase of a child's development but it's the age where play continue to serve an important role in their emotional growth. It's also an age where we are most likely to stop playing with our children.With over twenty years of clinical expertise and neuroscientific research, psychotherapist and parenting expert Joanna Fortune shares her proven techniques that will enable you to better understand your relationship with your children as they grow and ensure that your parenting is developing with them.Packed with 15-minute games and activities that you can easily incorporate into your daily routine, Joanna also explores the neurological, physical and emotional development of 8-12 year olds and offers parents hands-on advice on how to deal with:Friendships and bullyingSibling relationships Difficult conversations (the ones that catch you off guard!)Risk-taking behaviourBuilding independence, self-esteem and emotional resilience Resistance15-Minute Parenting 8-12 years will show you how to keep play alive with your child, foster great communication and help to secure strong foundations for adolescence.Praise for the 15-Minute Parenting series:'Now that we have to be teachers and coaches as well as parents - and feel guilty and overburdened - it's the perfect time for psychotherapist Joanna Fortune's new book.' Sunday Independent'In an "Age of Anxiety" for parents, Joanna was able to dispense reassuring advice and practical tips from her 15 Minute Parenting Model for time-pressed parents who want the very best for their children's development and well-being.' Marena Duffy, Chairperson of Cuidiu (the National Parent to Parent Voluntary support network) Dublin North West'Absolutely love this! I've read multiple parenting books as a daddy blogger and this is BY FAR one of my favorites!' Amazon Reviewer'A must read for all parents! Absolutely loving this book. Joanna has a no frills, relaxed attitude towards parenting & brings fun into it. She made me realise that we don't need to question ourselves as much as we do.' Amazon Reviewer'All of my friends love this. It's expert advice but... accessible and smart and actually kind of fun. All the exercises are easily implemented and kids respond to them immediately... this book is well broken down so that whatever crisis you're dealing with today you can check the chapter outline and jump straight to the few pages (and solutions) about that issue...' Amazon Reviewer'Simple and effective reading. Totally love this book... Fabulous chapter on relationships covering how to stay connected to your partner which I feel gets left out from other books I've read... my friend already has her hands on it so I will definitely be passing on.' Amazon Reviewer'A well thought out and written book to nudge you and guide you to better parenting without any self-flagellation... a gentle and kind written piece of work...Certainly think it can help parents that feel they can't find their own way back.' Goodreads Reviewer

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Book SynopsisHuman beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don''t like to talk or even think about the extent of our selfishness. This is the elephant in the brain. Such an introspective taboo makes it hard for us to think clearly about our nature and the explanations for our behavior. The aim of this book, then, is to confront our hidden motives directly - to track down the darker, unexamined corners of our psyches and blast them with floodlights. Then, once everything is clearly visible, we can work to better understand ourselves: Why do we laugh? Why are artists sexy? Why do we brag about travel? Why do we prefer to speak rather than listen?Our unconscious motives drive more than just our private behavior; they also infect our venerated social institutions such as Art, School, Charity, Medicine, Politics, and Religion. In fact, these institutions are in many ways designed to accommodate our hidden motives, to serve covert agendas alongside their official ones. The existence of big hidden motives can upend the usual political debates, leading one to question the legitimacy of these social institutions, and of standard policies designed to favor or discourage them. You won''t see yourself - or the world - the same after confronting the elephant in the brain.Trade ReviewMany of the details of Hanson and Simler's thesis are persuasive, and the idea of an "introspective taboo" that prevents us from telling the truth to ourselves about our motives is worth contemplating. (That taboo is the Elephant [in the Brain])." - The New YorkerThe Elephant in the Brain is refreshingly frank and penetrating, leaving no stone of presumed human virtue unturned." -Wall Street JournalThis book will make you see the world in a whole new light. * Tyler Cowen, Bloomberg columnist; author of The Great Stagnation *The Elephant in the Brain is a masterpiece. * Scott Aaronson, Director, Quantum Information Center, University of Texas, Austin *In this ingenious and persuasive book, Simler and Hanson mischievously reveal that much of our behavior is for social consumption: we make decisions that make us look good, rather than good decisions. * Hugo Mercier, Research Scientist, French Institute for Cognitive Sciences *A thoughtful examination of the human condition. * David Biello, Science Curator at TED; author of The Unnatural World *Simler and Hanson have done it again- a big new idea, well told. * Gregory Benford, Professor of Physics, University of California, Irvine; two- time Nebula Award Winner; author of The Berlin Project *Deeply important, wide- ranging, beautifully written, and fundamentally right. * Bryan Caplan, Professor of Economics, George Mason University; author of The Case Against Education *This is the most unconventional and uncomfortable self- help book you will ever read. But probably also the most important. * Andrew McAfee, Principal Research Scientist at MIT; coauthor of Machine *Thorough, insightful, fun to read, with the slight negative that everything is now ruined forever. * Zach Weinersmith, author of Saturday Morning Breakfast Cereal *This book will change how you see the world. * Allan Dafoe, Professor of Political Science, Yale University *A captivating book about the things your brain does not want you to know. * Jaan Tallinn, Founder of Skype, Centre for the Study of Existential Risk, and Future of Life Institute *It's hard to overstate how impactful this book is. * Tucker Max, author of I Hope They Serve Beer in Hell *An eye-opening look at how we deceive ourselves in order to deceive others. * Ramez Naam, author of Nexus *A provocative and compellingly readable account of how and why we lie to our rivals, our friends, and ourselves. * Steven Landsburg, Professor of Economics, University of Rochester *Simler and Hanson reveal what's beneath our wise veneer * a maelstrom of bias and rationalization that we all must- for survival's sakehelp each other overcome.David Brin, two- time Hugo Award Winner; author of Existence *A thoughtful and provocative book. * Andrew Gelman, Professor of Statistics, Columbia University *Simler and Hanson uncover the hidden and darker forces that shape much of what we say and do. * William MacAskill, Professor of Philosophy, Oxford University; author of Doing Good Better *There are only a few people alive today worth listening to. Robin Hanson is one of them. * Ralph Merkle, co- inventor of public key cryptography *Brilliantly written and entertaining on every page. * Alex Tabarrok, author of Modern Principles of Economics *A disturbing and important book. * Arnold Kling, author of The Three Languages of Politics *Coauthors Simler, a software engineer, and Hanson (The Age of Em), an economics professor, bring a light touch in this thought-provoking exploration of how little understanding people have of their own motivations...This is a fascinating and accessible introduction to an important subject. * Publisher's Weekly *An entertaining and insightful book that sheds light on a diverse collection of perplexing human behaviors from laughter to religion to the origin of language. * Quillette *The argument that Simler and Hanson make is rather comprehensive, and compelling. They bring together research on various topics of limited reach that, when combined, speak to the outrageous gall of the mind in recreating reality to its own liking, and then covering its tracks. * Katherine Oktober Matthews, Riding the Dragon *Charles Darwin, Dan Kahneman and Malcolm Gladwell walk into a bar. . . It's no joke! Reading The Elephant in the Brain is like eavesdropping on a fascinating conversation among a group of well-read and clever iconoclasts as they speculate on why we vote against our economic interests, spend too much on health care, give to the wrong charities and pray to gods we aren't sure really exist. * Steven Pearlstein, Columnist at The Washington Post; Pulitzer Prize Winner *Drawing upon evolutionary psychology, the authors tackle the basic capacity of humans for self-deception, not merely at the level of the Freudian intrapsychic but collectively as well. Self-deception, they argue, allows people to better manipulate others. In exposing the darker side of human nature, the authors take readers on a fascinating journey into hidden motivations in such diverse realms as education, religion, and politics. * CHOICE *If you want to know what makes people tick, read The Elephant in the Brain. Simler and Hanson have created the most comprehensive, powerful, unified explanation of human nature and behavior to date. * Jason Brennan, Professor of Business, Georgetown University *Table of ContentsIntroduction 01 Animal Behavior 02 Competition 03 Norms 04 Cheating 05 Self-Deception 06 Counterfeit Reasons 07 Body Language 08 Laughter 09 Conversation 10 Consumption 11 Art 12 Charity 13 Education 14 Medicine 15 Religion 16 Politics Conclusion

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Book SynopsisPsychedelic Experience presents a philosophical account of psychedelic experience.A central premise of the book is that such experiences are mind-revealing experiences and that they can be induced by means other than psychedelics. In particular, the book argues that psychedelic experiences can also be had as the result of meditation. Aiden Lyon presents a unified conceptual framework for thinking about the different kinds of psychedelic experiences one may have as a result of psychedelics, meditation, and their combination. This framework is then used to shed new light on various commonalities between psychedelics and meditation, such as the ability to promote long-lasting increases in mindfulness and their reputation for inducing mystical experiences. Finally, the book uses these new philosophical resources to flip things around and shine the light back on philosophy itself, arguing that psychedelic experiences can be used as tools for doing philosophy. The result is a new approach toTable of ContentsPreface 1: Introduction 2: What is Psychedelic Experience? 3: Psychedelic Space 4: Hypotheses 5: Attention 6: Memory 7: Hallucinations 8: Creativity 9: Well-being 10: Mystical Experience 11: Psychedelic Philosophy 12: Conclusion Index

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Book SynopsisWhat is learning? How does it take place? What happens when it goes wrong? The topic of learning has been central to the development of the science of psychology since its inception. Without learning there can be no memory, no language and no intelligence. Indeed it is rather difficult to imagine a part of psychology, or neuroscience, that learning does not touch upon. In this Very Short Introduction Mark Haselgrove describes learning from the perspective of associative theories of classical and instrumental conditioning, and considers why these are the dominant, and best described analyses of learning in contemporary psychology. Tracing the origins of these theories, he discusses the techniques used to study learning in both animals and humans, and considers the importance of learning for animal behaviour and survival.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.Table of Contents1: What is learning (and how do we study it?) 2: What is learned during learning? 3: The surprising thing about learning 4: Maps and clocks: Learning about space and time 5: When learning goes wrong 6: Learning from others 7: Surely there is more to learning than that Further Reading Index

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Book SynopsisThis engaging and cutting-edge text provides an accessible introduction to the complex methods and concepts of social neuroscience, with examples from contemporary research and a blend of different pedagogical features helping students to engage with the material, including essay questions, summary and key points, further reading suggestions, and links to online resources.Social neuroscience is a rapidly growing field which explains, using neural mechanisms, our ability to recognize, understand, and interact with others. Concepts such as trust, revenge, empathy, prejudice, and identity are now being explored and unraveled by neuroscientists. The third edition of this ground-breaking text has been thoroughly revised and expanded to reflect the growing volume of evidence and theories in the field. Notable additions include a greater emphasis on genetic influences, hormonal influences, and more detail on methods such as fNIRS, multivariate pattern analysis, and heart-based psychTrade Review'This book is an essential guide for students or anyone else interested in understanding our social brain. It covers the key topics of social neuroscience as well as its methods and history. Social neuroscience is growing exponentially and the third edition of this book covers foundational research and emerging trends in this field. I am sure it will inform and inspire the next generation of social neuroscientists and enlighten anyone with an interest in this topic. With a book like this, the future of social neuroscience is looking bright.'Pascal Molenberghs, Associate Professor at the Institute for Social Neuroscience in Melbourne, Australia'With each new edition, The Students' Guide to Social Neuroscience becomes even more of the definitive text on the field. I wouldn’t teach this class with any other textbook.'Matthew D. Lieberman, Director, UCLA Social Cognitive Neuroscience Laboratory, USA'This is so far the best book that covers various methods and broad and exciting topics of social neuroscience. It tells both the origins and recent development of this field. I believe that this book will inspire readers [...] and will be extremely helpful for students who aim to have both quick overview and deep understanding of what and how social neuroscience investigates.'Professor Shihui Han, Peking University, ChinaTable of Contents1. Introduction to social neuroscience. 2. The methods of social neuroscience. 3. Evolutionary origins of social intelligence and culture. 4. Emotion and Motivation. 5. Reading faces and bodies. 6. Understanding others. 7. Interacting with others. 8. Relationships. 9. Groups and Identity. 10. Morality and Antisocial Behavior. 11. Developmental Social Neuroscience. 12. References.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisThePersuasion Code Capture, convince, and closescientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology:The Persuasion Code: HowNeuromarketing Can Help You Persuade Anyone, Anywhere, Anytimewill make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMapTable of ContentsAcknowledgments vii About the Authors ix Why Read This Book? xi Introduction xvii PART I DECODING PERSUASION SCIENCE 1 Chapter 1 Why Is Neuromarketing a Game Changer? 3 Chapter 2 The Neuroscience of Persuasion 19 PART II DECODING PERSUASION THEORY 39 Chapter 3 NeuroMap: A Brain-Based Persuasion Theory 41 Chapter 4 Applying Six Stimuli to Persuade the Primal Brain 59 PART III DECODING YOUR PERSUASIVE NARRATIVE 113 Chapter 5 Diagnose the Pain 115 Chapter 6 Differentiate Your Claims 131 Chapter 7 Demonstrate the Gain 141 Chapter 8 Deliver to the Primal Brain 165 Conclusion 283 Appendix: NeuroMap Simplified NeuroScoring Tool 289 References 297 Index 317

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Book SynopsisLet go of the struggle and obsess less. With this unique guide, you’ll find the tools you need to get unstuck from obsessive thoughts, overcome fears, feel more grounded, and live a life that truly reflects your values.Pure obsessional obsessive-compulsive disorder, or “Pure O” OCD, is a subtype of OCD that is characterized by intrusive thoughts, images, or urges without any visible symptoms. These “hidden compulsions” can include constant reassurance seeking, obsessive regret or worry, and may involve avoidance, excessive preparation, and thought rituals. They can also cloud your judgement, causing you to make decisions based on fears and compulsions instead of your values. But trying to stop or change these fearful thoughts only leads to more anxiety and fear. So, how do you break this obsessive cycle?Grounded in acceptance and commitment therapy (ACT), and written by a renowned ACT and anxiety expert, “Pure O” OCD explains the cognitive fusion underlying your obsessive thoughts, and how it can lead to social anxiety, not feeling good enough, panics and phobias, and even other disorders—all of which then reinforce the fusion in an unhelpful, positive feedback loop. Using the five skills in this book—labeling, letting go, mindfulness, purpose, and acceptance—you’ll learn how to finally break free of the struggle, worrying, and avoidance that keep you stuck.With practice, you’ll find that you can counter your anxiety and obsessive thoughts with your own, values-based narrative, and learn how to better accept your thoughts and feelings, so that you can proceed freely and purposefully toward a life that reflects what matters most to you.

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Book Synopsis''Heady, exhilarating, often astonishing'' New York Times ''Iridescently original, deeply disorientating and yet somehow radically hopeful ... worth reading and rereading'' Brian Eno ''Be prepared to re-evaluate your relationship with the amazing life forms with whom we share the planet. Fascinating, innovative and thought provoking: I thoroughly recommend Ways of Being'' Dr Jane Goodall, DBERecent years have seen rapid advances in ''artificial'' intelligence, which increasingly appears to be something stranger than we ever imagined. At the same time, we are becoming more aware of the other intelligences which have been with us all along, unrecognized. These other beings are the animals, plants, and natural systems that surround us, and are slowly revealing their complexity and knowledge - just as the new technologies we''ve built are threatening to cause their extinction, and ours.In Ways of Being, writer and artist James Bridle considers the fascinating, uncanny and multiple ways of existing on earth. What can we learn from these other forms of intelligence and personhood, and how can we change our societies to live more equitably with one another and the non-human world? From Greek oracles to octopuses, forests to satellites, Bridle tells a radical new story about ecology, technology and intelligence. We must, they argue, expand our definition of these terms to build a meaningful and free relationship with the non-human, one based on solidarity and cognitive diversity. We have so much to learn, and many worlds to gain.Trade ReviewBridle's writing weaves cultural threads that aren't usually seen together, and the resulting tapestry is iridescently original, deeply disorientating and yet somehow radically hopeful. The only futures that are viable will probably feel like that. This is a pretty amazing book, worth reading and rereading. -- Brian EnoJames Bridle is an artist who is fascinated by technology - creating a homemade self-driving car to understand how AIs "think", for example - and I loved their book, Ways of Being, which looks at artificial and animal intelligence, and how those challenge our assumptions about the world. Come for the slime mould replicating the Tokyo subway system, stay for the non-binary computer that used water to model the British economy. -- Helen Lewis * New Statesman Books of the Year *Heady and often astonishing ... the scope of Bridle's curiosity and comprehension is immense ... there is something hopeful and even heartening in their faith that our current disastrous course might be shifted not only by new policies and technologies but also - and more fundamentally - by the power of new ideas. -- Stefan Merrill Block * New York Times *If you plan on reading James Bridle's Ways of Being - and I cannot recommend highly enough that you do - you might consider forming a support group first. The ideas in this book are so big, so fascinating and yes, so foreign, you are going to need people to talk to about them ... Bridle has created a new way of thinking about our world, about being ... read this important book. Read it twice. Talk about it. Tell everyone you know. -- Brenna Maloney * Washington Post *It was so interesting that I luxuriated in every word. The conversation unfolding in these pages is fundamentally important and I would recommend it to absolutely everyone who wants to really think and reimagine a future that remains ours to make. I was left with a feeling that James Bridle hasn't so much written a book, as a manifesto for a new Green Enlightenment ... it made the hair stand up on the back of my neck. -- Sir Tim SmitIn making clear the patience, imagination and humility required to better know and protect other forms of intelligence on Earth, Bridle has made an admirable contribution to the dawning interspecies age. * The Economist *Bridle is a clear, artful writer and a sweeping thinker ... [A] hopeful book, almost an antidote. It imagines technology not as something separate and menacing, but as part of a grand unfolding - an 'efflorescence', to use Bridle's word - along an evolutionary continuum of human and 'more-than-human' ways of being in the world. -- Peter Christie * Post Magazine *Bridle enlarges our definition of what 'intelligence' can be ... This book is an expansive guide, helping us turn our gaze outwards as we look for answers to the challenges of our time. The answers are out there, Bridle says, but Western science and imagination are only just beginning to take them seriously. Ways of Being is an absorbing, existential and ultimately hopeful book. -- Elizabeth Wainwright * Geographical *We must rethink what it means to be intelligent in a spirit of collaboration with non-humans ... What makes Bridle's book new and interesting is its insistence that AI, rightly used, can help in this project ... It may not be intelligence as we know it, but it is human, all too human. -- Stuart Jeffries * The Spectator *James Bridle encourages you to widen the boundaries of your understanding, to contemplate the innate intelligence that animates the life force of octopuses and honeybees as well as apes and elephants. We humans are not alone in having a sense of community, a sense of fun, a sense of wonder and awe at the beauty of nature. Be prepared to re-evaluate your relationship with the amazing life forms with whom we share the planet. Fascinating, innovative and thought provoking I thoroughly recommend Ways of Being. -- Dr. Jane Goodall, DBE, Founder of the Jane Goodall Institute & UN Messenger of PeaceFrom what are we alienated? Some kind of godlike being, transcending the physical world? The truth is exactly the opposite ... Alienation means thinking humans are special and different. James Bridle's wonderful book will make you feel and think the power of knowing how like all other lifeforms we are. There is nothing more important. -- Timothy MortonJames Bridle's brilliant Ways of Being shows we can only face the challenges of the 21st century if we go beyond the fear of pooling knowledge: Bridle shows the importance of listening to one another and our surroundings, and of creating new forms of community. -- Hans Ulrich Obrist

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Book SynopsisDrawing on cognitive psychology and other fields, Make It Stick offers techniques for becoming more productive learners, and cautions against study habits and practice routines that turn out to be counterproductive. The book speaks to students, teachers, trainers, athletes, and all those interested in lifelong learning and self-improvement.Trade ReviewIf you want to read a lively and engaging book on the science of learning, this is a must… Make It Stick benefits greatly from its use of stories about people who have achieved mastery of complex knowledge and skills. Over the course of the book, the authors weave together stories from an array of learners—surgeons, pilots, gardeners, and school and university students—to illustrate their arguments about how successful learning takes place… This is a rich and resonant book and a pleasurable read that will leave you pondering the processes through which you, and your students, acquire new knowledge and skills. -- Hazel Christie * Times Higher Education *Many educators are interested in making use of recent findings about the human brain and how we learn… Make It Stick [is] the single best work I have encountered on the subject. Anyone with an interest in teaching or learning will benefit from reading this book, which not only presents thoroughly grounded research but does so in an eminently readable way that is accessible even to students. -- James M. Lang * Chronicle of Higher Education *For a deeper dig into the science of learning, make sure to pick up Make It Stick. It’s an illuminating read. -- Drake Baer * Business Insider *A highly engaging and accessible text that neatly provides the reader with both a thorough grounding in the empirical and theoretical work on durable learning, while also offering specific, actionable recommendations for immediate implementation. -- Kathryn E. Frazier * Currents in Teaching and Learning *Aimed primarily at students, parents, and teachers, Make It Stick also offers practical advice for learners of all ages, at all stages of life… With its credible challenge to conventional wisdom, Make It Stick does point the way forward, with a very real prospect of tangible and enduring benefits. -- Glenn C. Altschuler * Psychology Today *Presents a compelling case for why we are attracted to the wrong strategies for learning and teaching—and what we can do to remedy our approaches… In clear language, Make It Stick explains the science underlying how people learn. But the authors don’t simply recite the research; they show readers how it is applied in real-life learning scenarios, with engaging stories of real people in academic, professional, and sports environments… The learning strategies proposed in this book can be implemented immediately, at no cost, and to great effect… Make It Stick will help you become a much more productive learner. -- Stephanie Castellano * TD Magazine *If I could, I would assign all professors charged with teaching undergraduates one book: Make It Stick: The Science of Successful Learning… It lays out what we know about the science of learning in clear, accessible prose. Every educator—and parent, and student, and professional—ought to have it on their own personal syllabus. -- Annie Murphy Paul * The Brilliant blog *This is a quite remarkable book. It describes important research findings with startling implications for how we can improve our own learning, teaching, and coaching. Even more, it shows us how more positive attitudes toward our own abilities—and the willingness to tackle the hard stuff—enables us to achieve our goals. The compelling stories bring the ideas out of the lab and into the real world. -- Robert Bjork, University of California, Los AngelesLearning is essential and life-long. Yet as these authors argue convincingly, people often use exactly the wrong strategies and don't appreciate the ones that work. We’ve learned a lot in the last decade about applying cognitive science to real-world learning, and this book combines everyday examples with clear explanations of the research. It’s easy to read—and should be easy to learn from, too! -- Daniel L. Schacter, author of The Seven Sins of Memory

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Book Synopsis Winner of the Pulitzer PrizeA metaphorical fugue on minds and machines in the spirit of Lewis Carroll Douglas Hofstadter's book is concerned directly with the nature of 'maps' or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Gödel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.

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Book SynopsisA paperback edition of the classic guide for new therapists seeing clients for the first time.Trade Review"... this books offers all that a therapist needs to know, in a compact and easily searchable format." -- Antigone Oreopoulou - International Body Psychotherapy Journal

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Book SynopsisThoroughly updated and revised, this new edition of a classic text, for courses on the psychology of learning, is more sophisticated, current, and complete than ever, while still retaining the book’s signature emphasis on the “essentials” of conditioning and learning. Through four previous editions, students and instructors have relied on this book’s clear, concise, and highly accessible overview of the processes and mechanisms responsible for conditioning and learning. Domjan and Delamater summarize major theories of how humans and nonhuman animals learn, along with the classic experiments that support these theories and how they have been applied to address real-world problems.New in the fifth edition: Increased discussion of clinical and translational relevance of research with laboratory animals Additional coverage of current associative, ethological, behavioral, and information processing approaches toTable of ContentsPreface Chapter 1. Basic Concepts and Definitions Chapter 2. The Substrate for Learning: Unconditioned Behavior Chapter 3. Habituation and Sensitization Chapter 4. Pavlovian Conditioning: Basic Concepts Chapter 5. Stimulus Relations in Pavlovian Conditioning Chapter 6. Pavlovian Conditioning Mechanisms and Theories Chapter 7. Instrumental or Operant Conditioning Chapter 8. Schedules of Reinforcement Chapter 9. Theories of Reinforcement Chapter 10. Extinction of Conditioned Behavior Chapter 11. Punishment Chapter 12. Avoidance Learning Chapter 13. Stimulus Control of Behavior Chapter 14. Memory Mechanisms Glossary References

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Book SynopsisA pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more. Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how. Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt's pioneering research has deepened our understanding of how key areas of the brain work—and how that understanding can be applied in business settings. Neuroscience is providing answers to many of leadership's most vexing challenges. In The Leader's Brain, Platt explains: Why two managers, when presented with the same set of information, make very different decisions;Why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung); How some of the most significant events in sports history, like the "Miracle on Ice," contain insights for how to build a team; Why even some of the most visionary business leaders can make disastrous decisions, and how to fix that. The Leader's Brain relates findings like these, and many more, to help enhance leadership in an ever-shifting world entering a "new normal." In this fast-reading and engaging guide, you'll gain actionable insights you can put into practice as a leader. You will also learn what's going on in your team's brains when they are working in sync with one another, how you can tweak your message delivery to make sure others hear you, how to encourage greater creativity and innovation, and much more.Trade Review"If you're looking for an expert who can help you understand how the flourishing field of neuroscience can boost your business, Michael Platt is that person. His book, The Leader's Brain, is a must-read for anyone who is looking to use the latest brain science to improve their leadership, and it is a must-use guide for those leaders tasked with building a better future." * Murali Doraiswamy, Professor, Duke University; Former Chair, World Economic Forum Global Agenda Council on Brain Research *"Every leader should read The Leader's Brain for insight on how to apply the trusted principles of neuroscience to their business. If you are a leader, this book should not only be on your bookshelf—it should be an everyday manual." * Scott Prince, Founder/Executive Chairman, Merchant Wealth Partners *"The Leader's Brain is not only a must-read—it is a must-use for anyone who wants to lead others to a better future that is backed by data-driven, scientific approaches. Its vivid examples, such as how different sports settings can serve as neuroscience 'petri dishes,' offer invaluable, actionable tools for leaders." * Joy Seppala, CEO, Sisu Capital *"Leadership has often been more of an art than a science, but Michael Platt's work is allowing us to better understand the brain so that we can be more deliberate in how we lead. Michael's insights are revolutionary for those who want to understand how they can set the conditions for team success and enhance the impact on those they lead. While there are countless books with authors providing their theories on leadership, Michael has highlighted the actual science behind great leadership and great teams." * Josh Gibson, Director of Learning and Development, Cleveland Indians *"I finally have the instruction manual I've wanted for leading a company . . . . So many of the real challenges I face as a leader are explained through the lens of neuroscience, allowing me a deeper understanding of what is actually happening in those moments . . . . If you are a leader, drop everything and read this book. (That's what I did.)" * Geoff DiMasi, Co-Founder and Chief Partnerships Officer, Apostrophe Technologies *"Leaders who seek continuous improvement and optimization will find a wellspring of both innovative and practical advice here . . . . The Leader's Brain offers a rare window into the neurobiological levers for performance, that when activated effectively, can be the difference between leadership effectiveness or derailment, organizational success or demise." * Jonathan Kirschner, CEO, AIIR Consulting *"The Leader's Brain is a practical and entertaining leadership handbook grounded on robust brain research and compelling business cases. Michael Platt elegantly combines management and neuroscience to help executives literally rewire their brain to lead more effectively." * Jean-Marc Laouchez, President, Korn Ferry Institute *"Wharton Professor Michael Platt analyzes how to establish and maintain successful individual leadership and corporate actions. Living in a time of public protests, not privately voiced complaints, against the exercise of authority, this book is a quickly read and timely must-read." * Carlos M. de la Cruz, Sr., Chairman, CC1 Companies *"If you want to drive change in large organizations, this is a must-read." * Per Hugander, Head of Leadership and Organizational development, SEB *"As a reader, I felt like I was being granted access to the next major ridge line of the study of leadership . . . . The Leader's Brain is a roadmap for leaders who wish to use pioneering research and science to push toward peak performance and growth." * C. Brian Ferguson, Founder + CEO, Arena Labs *"This compact book is an impressive feat. It distills frontier neuroscience—especially how our social brain works—into advice for leaders at all levels that is both surprising and immediately actionable." * Colin F. Camerer, Robert Kirby Professor of Behavioral Economics, California Institute of Technology; Wharton Neuroscience Initiative Fellow *"The Leader's Brain walks the reader through our collective understanding of the science of leadership and decision-making. A must-read for any business leader looking to sharpen their focus." * Gavan J. Fitzsimons, Edward S. & Rose K. Donnell Professor of Marketing and Psychology, Duke University *

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Book SynopsisAdult humans have impressive pieces of cognitive equipment, but in Cecilia Heyes's view these cognitive gadgets are not programmed in the genes. They are constructed over the course of childhood through social interaction. From birth, our malleable minds learn from our culture-soaked human environment not only what to think but how to think it.Trade ReviewThis is an important book and likely the most thoughtful of the year in the social sciences… Highly recommended, it is likely to prove one of the most thought-provoking books of the year. -- Tyler Cowen * Marginal Revolution *With this volume, [Heyes] stakes out a bold, authoritative position in the multidisciplinary literature on cultural evolution and human uniqueness…Highly recommended to anyone willing to have their assumptions challenged. -- Carl Brusse * Quarterly Review of Biology *An essential addition to the literature on human uniqueness…Brilliantly challenges many of the core assumptions of contemporary evolutionary psychology in a way that is insightful, cohesive, detailed, and carefully written. This is perhaps one of the best and most comprehensive views of human cognitive evolution advanced in the recent years. -- Ivan Gonzalez‐Cabrera * History and Philosophy of the Life Sciences *Fascinating. * Choice *Cecilia Heyes presents a new hypothesis to explain the one feature that distinguishes Homo sapiens from all other species: the mind. Through lucid, compelling writing, this masterly exegesis proposes that the key features of the human mind, termed ‘cognitive gadgets,’ are the products of cultural rather than genetic evolution. It will stimulate its readers to think deeply, as Heyes has done, about what it means to be human. -- Lord John Krebs, University of OxfordCognitive Gadgets is a book written with a strong conviction, boldly taking on deeply entrenched views on topics such as the genetic basis of language and imitation. It will be a very positive contribution to long-held debates about the nature of being human. -- Steven Mithen, author of The Singing Neanderthals: The Origins of Music, Language, Mind, and BodyHuman minds are strange and powerful, but how did they become that way? Cecilia Heyes argues that culture is the prime mover, upgrading the mind by installing a cascade of ‘gadgets’—non-genetic innovations that enable imitation, mind-reading, episodic memory, and more. Cognitive Gadgets is an elegant, compelling, and groundbreaking work that should be read by anyone interested in what we are and how we came to be. -- Andy Clark, University of EdinburghCognitive Gadgets is a terrific book. Heyes makes a very surprising claim, arguing that human cognitive capacities—language, technical and causal intelligence, and the capacity to understand others—are not built by natural selection, but are instead cultural adaptations, installed by social learning. It is a richly informed, beautifully clear, and lucidly argued case. -- Kim Sterelny, Australian National UniversityEvolutionary psychology has been plagued by theories that are interesting but not testable, and theories that are testable but not interesting. In her exposition of cognitive gadgets, Heyes escapes from this trap. By emphasizing specific mechanisms, she makes precise predictions about what makes human cognition unique, and demonstrates that human culture is not just about accumulating knowledge—it also enables each of us to learn how to think. -- Chris Frith, University College LondonHow much of what is distinctively human depends on our biological (genetic) evolution and how much is culturally influenced or learned? This book will make you think about this old question anew and wonder if you have drawn the lines between these two kinds of inheritance in the right places. -- Mary Jane West-Eberhard, Smithsonian Tropical Research Institute

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Book SynopsisWhat is this strange mental world that seems so essential to being human? The conscious mind brings together sensations, perceptions, thoughts and memories to generate the seamless movie of a person's life. It makes us aware of the world around us and our own self. How all this emerges from a kilogram of brain cells is one of the greatest unanswered questions. In Your Conscious Mind leading brain scientists and New Scientist take you on a journey through the mind to discover what consciousness really is, and what we can learn when it goes awry. Find out if we will ever build conscious machines, what animal consciousness can tell us about being human and explore the enigma of free will. ABOUT THE SERIESNew Scientist Instant Expert books are definitive and accessible entry points to the most important subjects in science; subjects that challenge, attract debate, invite controversy and engage the most enquiring minds. Designed for curious readers who want to know how things work and why, the Instant Expert series explores the topics that really matter and their impact on individuals, society, and the planet, translating the scientific complexities around us into language that's open to everyone, and putting new ideas and discoveries into perspective and context.

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Book SynopsisThe author demonstrates that there exist many human intelligences, common to all cultures - each with its own patterns of development and brain activity, and each different in kind from the others.

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Book SynopsisTrade Review"... an excellent job distilling a vast amount of information into a highly readable synopsis that will appeal to students and general readers alike... Summing Up: Highly recommended. All levels/libraries." --Choice Reviews Online, January 2015 "...an outstanding review of the scientific literature and current research regarding canine cognition and social behavior...an intelligent read and likely requires a strong scientific background for full comprehension." --Journal of the American Veterinary Medical Association, December 2014 "...provides a much-needed overview of...the role that research on dogs is playing in increasing our understanding of behavior and cognition more broadly...an excellent resource for researchers...as well as for trainers or veterinarians..." --The Quarterly Review of BiologyTable of Contents1. Introduction: Why dogsJuliane Kaminski and Sarah Marshall-Pescini2. Social cognition: The dog-wolf comparison.Friederike Range and Zsofi Viranyi3. The social organization of a population of free-ranging dogs in a suburban area of Rome: A reassessment of the effects of domestication on dogs’ behaviorRoberto Bonanni and Simona Cafazzo4. Social behavior among companion dogs with an emphasis on playBarbara Smuts5. Auditory communication in domestic dogs: Vocal signalling in the extended social environment of a companion animalAnna Magdalena Taylor, Victoria Frances Ratcliffe, Karen McComb, David Reby6. The immaterial cord: The dog-human attachment bondEmanuela Prato Previde and Paola Valsecchi7. The personality of dogsÁdám Miklósi, Borbála Turcsán, Eniko Kubinyi8. When the bond goes wrong: Problem behaviours in the social contextDaniel Mills, Emile van der Zee, and Helen Zulch9. Social learning in dogsPéter Pongrácz10. What dogs understand about humansJuliane Bräuer11. Dogs’ sensitivity to human ostensive cues: A unique adaptation?Topál József, Kis Anna, Oláh Katalin12. Do dogs show an optimistic or pessimistic attitude to life? A review of studies using the ‘cognitive bias’ paradigmOliver Burman13. Wagging to the right or to the left: Lateralization and what it tells of the dog’s social brainMarcello Siniscalchi and Angelo Quaranta

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Book SynopsisIt''s time for a story of human evolution that goes beyond describing ape-men and talks about what women and children were doing.In a few decades, a torrent of new evidence and ideas about human evolution has allowed scientists to piece together a more detailed understanding of what went on thousands and even millions of years ago. We now know much more about the problems our ancestors faced, the solutions they found, and the trade-offs they made. The drama of their experiences led to the humans we are today: an animal that relies on a complex culture. We are a species that can and does rapidly evolve cultural solutions as we face new problems, but the intricacies of our cultures mean that this often creates new challenges.Our species'' unique capacity for culture began to evolve millions of years ago, but it only really took off in the last few hundred thousand years. This capacity allowed our ancestors to survive and raise their difficult children during times of extreme climate chaos. Understanding how this has evolved can help us understand the cultural change and diversity that we experience today.Lesley Newson and Peter Richerson, a husband-and-wife team based at the University of California, Davis, began their careers with training in biology. The two have spent years together and individually researching and collaborating with scholars from a wide range of disciplines to produce a deep history of humankind. In A Story of Us, they present this rich narrative and explain how the evolution of our genes relates to the evolution of our cultures. Newson and Richerson take readers through seven stages of human evolution, beginning seven million years ago with the apes that were the ancestors of humans and today''s chimps and bonobos. The story ends in the present day and offers a glimpse into the future.Trade ReviewEncapsulating seven million years of human history can be challenging; however, the authors have done a brilliant job of extrapolating key themes and explaining them in a consumable format. An additional strength of this book is the acknowledgment of females and children in the evolutionary journey. In closing, this book is a great read for people of all levels of background in evolutionary science, who want to learn more about the recent findings in this field. * Yvanna Todorova, Evolutionary Anthropology *This is a splendid book ... Sometimes a book really works and this is one such case. * Michael Ruse, Quarterly Review of Biology *... a smart and engaging book by two seasoned thinkers and scientific writers... The stories embedded in each chapter by Newson and Richerson are ingenious, appealing, and reflect the solid scholarly material presented simply and directly before and after any given story. All the pieces fit together nicely... enjoyably readable and profoundly informative about the power of cultural evolution. * leonardo.info *A Story of Us provides a thoroughly modern and refreshingly gender-balanced analysis of human evolution. Accurate and authoritative, with superb illustrations, and innovative use of storytelling to bring the science to life, Lesley Newson and Peter Richerson have produced an exceptional book. Readers are not only given an up-to-date precis of human evolution, but also treated to an expert analysis of the role of culture as a driver of evolutionary adaptation and a much-needed critique of 'human nature.' * Kevin Laland, author of Darwin's Unfinished Symphony: How Culture Made the Human Mind *Jargon-free books about human origins are rare as hens' teeth. A Story of Us—an easily readable 'new look' by biologists Lesley Newson and Peter Richerson—is hence extremely welcome. It displays an expert command of recent developments in fields ranging from anatomy and behavior through fossils to genetics, providing an engaging account of our evolution over the past 7 million years. The focus on social behavior and cooperation offsets past over-emphasis on competitiveness and aggression. It's also refreshing to see proper inclusion of women and youngsters, typically pale background figures in previous accounts. * Robert D. Martin, Emeritus Curator of Biological Anthropology, The Field Museum in Chicago and Academic Guest, Institute for Evolutionary Medicine, University of Zürich *A Story of Us hits all the right notes in imagining what life was like at seven major stopping-points of the human journey from our ape ancestors. Original, colorful and well-informed, Newson and Richerson's time machine is a beautifully conceived introduction to the evolutionary science of us. * Richard Wrangham, Ruth B. Moore Professor of Biological Anthropology, Department of Human Evolutionary Biology, Harvard University *In this highly original approach to telling the seven-million-year human story, Newson and Richerson bring our ancient ancestors back to life, showing us that the key to being human is not just having a larger brain: it is having highly interconnected minds that generate and share cultural adaptations. No Homo sapiens is an island. I loved reading this book, because it really is the 'story of us.' * Jonathan Haidt, Thomas Cooley Professor of Ethical Leadership, New York University—Stern School of Business and author of The Righteous Mind *With plainspoken erudition, Lesley Newson and Peter Richerson integrate narrative accounts and lucid descriptions to deftly guide the reader from the dawn of humanity, through dense thickets of scientific research, to the origins of agriculture, and into the modern age. A Story of Us provides a rich and accessible account of how humans evolved and why we are so different from other species. * Joseph Henrich, Professor and Chair of Human Evolutionary Biology, Harvard University and author of The WEIRDest People in the World: How the West Became Psychologically Peculiar and Particularly Prosperous *A Story of Us is, without a doubt, the best current account of the evolutionary history of our species. The Newson-Richerson team skillfully blends engaging narrative with solid scientific review of recent exciting advances that illuminate the human origins. * Peter Turchin, Project Leader of Social Complexity and Collapse at the Complexity Science Hub Vienna and author of Ultrasociety: How 10,000 Years of War Made Humans the Greatest Cooperators on Earth *Table of ContentsChapter 1: Getting Beyond the Ape-Men Chapter 2: Ape Ancestor (About 7 Million Years Ago) Chapter 3: Apes that Walked Upright (About 3 Million Years Ago) Chapter 4: Early Humans (About 1.5 Million Years Ago) Chapter 5: Humans Like Us (About 100 Thousand Years Ago) Chapter 6: Ice Age Humans (About 30,000 Years Ago) Chapter 7: Building Today's World Chapter 8: Another Transformation - Modern Times Epilogue Notes Bibliography Index

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Book SynopsisIn this book, Daniel P. Todes provides concise introduction to the life and science of the great Russian physiologist Ivan Pavlov (1849-1936). Todes weaves together Pavlov''s life, values, context, and science by focusing upon his quest to understand the psyche and the torments of our consciousness. This introduction follows the origins and maturation of Pavlov''s quest from his early life in a priestly family in provincial Riazan, to his struggles and late professional success in the glittering capital of St. Petersburg, through the cataclysmic destruction of his world during the Bolshevik seizure of power and civil war of 1917-1921, to the rebuilding of his life in his 70s as a prosperous dissident during the Leninist 1920s, and his success and personal torments in 1929-1936 during the industrialization, cultural revolution, and terror of Stalin times. Beyond a basic biography, Todes devotes particular attention to Pavlov''s Nobel Prize-winning research on digestion (1891-1903) and his iconic studies of conditional reflexes and higher nervous activity (1903-1936), as well as his experiments with dogs. Fundamentally reinterpreting Pavlov''s famous research on conditional reflexes, Todes shows that Pavlov was not a behaviorist, did not use a bell, and was uninterested in training dogs. The Russian scientist sought to explain not merely external behaviors, but the emotional and intellectual life of animals and humans. Furthermore, this iconic objectivist was a profoundly anthropomorphic thinker whose science was suffused with his own experiences and values. Exploring the two unpublished manuscripts upon which Pavlov was working when he died, Todes shows the importance of his little-known experiments on chimps and explores his final thoughts about the relationship of science, Christianity, and Bolshevism.Trade ReviewA magnificent overview of the life, work, and scientific passions of the experimental biologist who revealed the 'conditioned reflex' and became the first Russian Nobel Prize winner. Dan Todes provides concise and masterful insight into this fascinating figure. * Janet Browne, author of Charles Darwin: Voyaging and The Power of Place *Table of ContentsList of illustrations Chapter 1. Winter at Koltushi Chapter 2. Certainty: Religious and Scientific Chapter 3. The Haunted Factory Chapter 4. Pavlov's Quest Chapter 5. Come the Bolsheviks Chapter 6. Nervous Types Chapter 7. Year of Climaxes Chapter 8. Final Reflections Chapter 9. Epilogue References Further Reading Index

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Book SynopsisExciting new theories in neuroscience, psychology, and artificial intelligence are revealing minds like ours as predictive minds, forever trying to guess the incoming streams of sensory stimulation before they arrive. In this up-to-the-minute treatment, philosopher and cognitive scientist Andy Clark explores new ways of thinking about perception, action, and the embodied mind.Trade ReviewSurfing Uncertainty will be a much discussed and seminal work in the field of the philosophy of cognitive science. * David D. Hutto, Australasian Journal of Philosophy *A stimulating read for anyone interested in the intersection of neuroscience and philosophy of mind from a scientific perspective. * Library Journal *A wonderful book...Clark's Surfing Uncertainty will become an essential point of departure for philosophers and cognitive scientists trying to come to grips with the apparatus of predictive processing. * Metascience *This is a truly important book. It is evocatively written and reflects a truly gargantuan amount of work. It sets the stage for future debates not only about the empirical merits of Bayesian characterizations of human cognition, but also the broader philosophical picture in which such Bayesian characterizations are embedded. I predict that many of us will be reading, discussing, and analysing this book in the months and years to come. * British Journal for the Philosophy of Science *Table of ContentsPreface: Meat That Predicts Acknowledgements Introduction: Guessing Games Part I: The Power of Prediction Chapter 1: Prediction Machines Chapter 2: Adjusting The Volume (Noise, Signal, Attention) Chapter 3: The Imaginarium Part II: Embodying Prediction Chapter 4: Prediction for Action Chapter 5: Sculpting the Flow Chapter 6: Engaging the world Chapter 7: Expecting Ourselves Part III: Scaffolding Prediction Chapter 8: The Lazy Predictive Brain Chapter 9: Being Human Chapter 10: The Future of Prediction Appendix 1: Bare Bayes Appendix 2: The Free Energy Formulation References Index

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Book SynopsisThe philosophy of mind is unique among contemporary philosophical subjects, writes John Searle, in that all of the most famous and influential theories are false. In Mind, Searle dismantles these famous and influential theories as he presents a vividly written, comprehensive introduction to the mind. Here readers will find one of the world''s most eminent thinkers shedding light on the central concern of modern philosophy. Searle begins with a look at the twelve problems of philosophy of mind--which he calls Descartes and Other Disasters--problems which he returns to throughout the volume, as he illuminates such topics as the freedom of the will, the actual operation of mental causation, the nature and functioning of the unconscious, the analysis of perception, and the concept of the self. One of the key chapters is on the mind-body problem, which Searle analyzes brilliantly. He argues that all forms of consciousness--from feeling thirsty to wondering how to translate Mallarmé--are caused by the behavior of neurons and are realized in the brain system, which is itself composed of neurons. But this does not mean that consciousness is nothing but neuronal behavior. The main point of having the concept of consciousness, Searle points out, is to capture the first person subjective features of the phenomenon and this point is lost if we redefine consciousness in third person objective terms. Described as a dragonslayer by temperament, John Searle offers here a refreshingly direct and open discussion of philosophy, one that skewers accepted wisdom even as it offers striking new insights into the nature of consciousness and the mind.Trade ReviewSearle's deeply thought-out naturalism and ontological realism are refreshing and his arguments are rigorous and compelling, which makes a highly engaging and brilliant piece of philosophical writing for any serious reader to enjoy. * Maria Antonietta Perna, University College London *...lively and lucid account... * The Guardian *Table of ContentsAcknowledgments ; Introduction: Why I Wrote This Book ; 1. A Dozen Problems in the Philosophy of Mind ; 2. The Turn to Materialism ; 3. Arguments against Materialism ; 4. Consciousness Part I: Consciousness and the Mind-Body Problem ; 5. Consciousness Part II: The Structure of Consciousness and Neurobiology ; 6. Intentionality ; 7. Mental Causation ; 8. Free Will ; 9. The Unconscious and the Explanation of Behavior ; 10. Perception ; 11. The Self ; Epilogue: Philosophy and the Scientific World-View ; Notes ; Suggestions for Further Reading ; Index

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Book SynopsisHow do animals perceive the world, learn, remember, search for food or mates, communicate, and find their way around? Do any nonhuman animals count, imitate one another, use a language, or have a culture? What are the uses of cognition in nature and how might it have evolved? What is the current status of Darwin''s claim that other species share the same mental powers as humans, but to different degrees? In this completely revised second edition of Cognition, Evolution, and Behavior, Sara Shettleworth addresses these questions, among others, by integrating findings from psychology, behavioral ecology, and ethology in a unique and wide-ranging synthesis of theory and research on animal cognition, in the broadest sense--from species-specific adaptations of vision in fish and associative learning in rats to discussions of theory of mind in chimpanzees, dogs, and ravens. She reviews the latest research on topics such as episodic memory, metacognition, and cooperation and other-regarding behavior in animals, as well as recent theories about what makes human cognition unique.In every part of this new edition, Shettleworth incorporates findings and theoretical approaches that have emerged since the first edition was published in 1998. The chapters are now organized into three sections: Fundamental Mechanisms (perception, learning, categorization, memory), Physical Cognition (space, time, number, physical causation), and Social Cognition (social knowledge, social learning, communication). Shettleworth has also added new chapters on evolution and the brain and on numerical cognition, and a new chapter on physical causation that integrates theories of instrumental behavior with discussions of foraging, planning, and tool using.Trade Review"Sara Shettleworth has accomplished a truly impressive synthesis of an enormous body of research on a wide variety of animal species. I can think of no other work that so successfully and thoughtfully integrates research in both experimental psychology and behavioral ecology, and that so comprehensively describes the exciting new field of animal cognition. Her book is essential to anyone interested the evolution of animal minds and the mechanisms that guide animal thought." --Dorothy Cheney, University of Pennsylvania "In the decade since the first edition was published, the field of comparative cognition has seen an expansive increase and diversification (Shettleworth, 2009*). Many advances have been made, and many new ideas have become influential. The revisions in this new edition represent an enormous undertaking, masterfully capturing the excitement of the past decade. Whether in spatial cognition or communication, the chapters remain both comprehensive and integrative, with additions highlighting significant and interesting developments in diverse topics. The range of issues discussed is staggering and attests to a highly skilful and balanced overview of what has become a complex and interdisciplinary field. The new edition is an improvement on an already great scholarly work, with much to say to diverse fields including comparative cognition, neuroethology, and behavioral ecology. It will be highly cited." --Ken Cheng, Macquarie University *Behavioural Processes 80:210-217 "Rigorous analyses of field and laboratory findings lie at the heart of this readable yet insightful examination of the uses and abuses of evolutionary theory and ecology in the study of animal cognition. Shettleworth's thought-provoking, up-to-date, interdisciplinary overview is essential reading for anyone with an interest in understanding the relationship between animal and human psychology." --Bennett Galef, McMaster University "If you are curious about animal behaviour, whether as an undergraduate or a graduate student or a researcher, then you absolutely must read this remarkable book. It is extraordinarily well written, erudite, yet simple, beautifully illustrated and perhaps more importantly, comprehensive and really up-to-date. Shettleworth has been a major influence in animal behaviour. As her earlier book, this one will no doubt contribute strongly to the ongoing paradigm shift in behaviour from all ecology to animal cognition: information gathering and processing and their effects on decision. Said simply, Shettleworth is a major artisan of putting 'behaviour' back into animal behaviour. It is a must read!" --Luc-Alain Giraldeau, University of Québec at Montréal "Sara Shettleworth has achieved an amazing synthesis of all the classical themes within behavioural sciences. This second edition is thoroughly up to date: over half the references have been published in the decade since the first edition, and they reflect all major advances in the rapidly changing fields of comparative cognition, learning theory and behavioural ecology. I will recommend this book to all my students, both undergraduates and graduates. And I will study it carefully myself." --Alex Kacelnik, Oxford University "[This book is] written clearly and coherently, and will be accessible to students and scientists in many fields. Everyone interested in animal cognition should have this book. I can't wait to get a copy and then use it to teach an animal cognition course."--Alan Kamil, University of Nebraska "This new edition is remarkably up to date, and the changes from the first faithfully reflect the new advances in the field. There is no serious competitor." --Nicholas Mackintosh, Cambridge University "We were huge fans of the first edition of this book. We are therefore delighted that the first edition is no longer the best available overview of comparative psychology: This second edition is. It is a magisterial overview of comparative psychology. If everyone in this field (and not just students) would stop working for a day and read this book, a great deal of senseless debate about animal minds would be avoided. Once a year, there should be an official "Shettleworth Day" for everybody in in comparative psychology to set aside their daily routines and meditate on the implications of this book for their own research." --Derek C. Penn & Daniel J. Povinelli, University of Louisiana "Shettleworth's second edition provides considerable synthesis and a greater theoretical amalgamation with other disciplines, such as child development, cognitive science and neuroscience. The result is a detailed, nuanced and biologically informed view of how and why the cognitive capacities of various species can be the same yet different."--NatureTable of ContentsPreface Acknowledgments Chapter 1. Cognition and the study of behavior 1.1 What is comparative cognition about? 1.2 Kinds of explanation for behavior 1.3 Approaches to comparative cognition 1.4 Summary Chapter 2. Evolution, behavior, and cognition: A primer 2.1 Testing adaptation 2.2 Mapping phylogeny 2.3 Evolution, cognition, and the structure of behavior 2.4 Evolution and the brain 2.5 What does all this have to do with comparative psychology? 2.6 Summarizing and looking ahead Part I. Fundamental Mechanisms Chapter 3. Perception and attention 3.1 Specialized sensory systems 3.2 How can we find out what animals perceive? 3.3 Some psychophysical principles 3.4 Signal detection theory 3.5 Perception and evolution: Sensory ecology 3.6 Search and attention 3.7 Attention and foraging: The behavioral ecology of attention 3.8 Summary Chapter 4. Learning: Introduction and Pavlovian conditioning 4.1 General processes and "constraints on learning" 4.2 A framework for thinking about learning 4.3 When and how will learning evolve? 4.4 Pavlovian conditioning: Conditions for learning 4.5 What is learned? 4.6 Conditional control of behavior: Occasion setting and modulation 4.7 Effects of learning on behavior 4.8 Concluding remarks Chapter 5. Recognition learning 5.1 Habituation 5.2 Perceptual learning 5.3 Imprinting 5.4 The behavioral ecology of social recognition: Recognizing kin 5.5. Forms of recognition learning compared Chapter 6. Discrimination, classification, and concepts 6.1 Three examples 6.2 Untrained responses to natural stimuli 6.3 Classifying complex natural stimuli 6.4 Discrimination learning 6.5 Category discrimination and concepts 6.6 Summary and conclusions Chapter 7. Memory 7.1 Functions and properties of memory 7.2 Methods for studying memory in animals 7.3 Conditions for memory 7.4 Species differences in memory? 7.5 Mechanisms: What is remembered and why is it forgotten? 7.6 Memory and consciousness 7.7 Summary and conclusions Part II. Physical Cognition Chapter 8. Getting around: Spatial cognition 8.1 Mechanisms for spatial orientation 8.2 Modularity and integration 8.3 Acquiring spatial knowledge: The conditions for learning 8.4 Do animals have cognitive maps? 8.5 Summary Chapter 9. Timing 9.1 Circadian rhythms 9.2 Interval timing: Data 9.3 Interval timing: Theories 9.4 Two timing systems? Chapter 10. Numerical competence 10.1 Numerosity discrimination and the analogue magnitude system 10.2 The object tracking system 10.3. Ordinal comparison: Numerosity, serial position, and transitive inference 10.4 Labels and language 10.5 Numerical cognition and comparative psychology Chapter 11. Cognition and the consequences of behavior: Foraging, planning, instrumental learning and using tools 11.1 Foraging 11.2 Long term or short term maximizing: Do animals plan ahead? 11.3 Causal learning and instrumental behavior 11.4 Using tools 11.5 On causal learning and killjoy explanations Part III. Social Cognition Chapter 12. Social intelligence 12.1 The social intelligence hypothesis 12.2 The nature of social knowledge 12.3 Intentionality and social understanding 12.4 Theory of mind 12.5 Cooperation 12.6 Summary Chapter 13. Social learning 13.1 Social learning in context 13.2 Mechanisms : Social learning without imitation 13.3 Mechanisms: Imitation 13.4 Do nonhuman animals teach? 13.5 Animal cultures? 13.6 Conclusions Chapter 14. Communication and language 14.1 Basic issues 14.2 Natural communication systems 14.3 Trying to teach human language to other species 14.4 Language evolution and animal communication: Current directions 14.5 Conclusions Chapter 15. Summing up and looking ahead 15.1 Modularity and the animal mind 15.2 Theory and method in comparative cognition 15.3 Humans vs. other species: Different in degree or kind? 15.4 The future: Tinbergen's four questions, and a fifth one References Index

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Book SynopsisWhy are we influenced by the behaviour of complete strangers? Why does the brain register similar pleasure when I perceive something as ''fair'' or when I eat chocolate? Why can we be so profoundly hurt by bereavement? What are the evolutionary benefits of these traits? The young discipline of ''social cognitive neuroscience'' has been exploring this fascinating interface between brain science and human behaviour since the late 1990s. Now one of its founding pioneers, Matthew D. Lieberman, presents the discoveries that he and fellow researchers have made. Using fMRI scanning and a range of other techniques, they have been able to see that the brain responds to social pain and pleasure the same way as physical pain and pleasure; and that unbeknown to ourselves, we are constantly ''mindreading'' other people so that we can fit in with them. It is clear that our brains are designed respond to and be influenced by others. For good evolutionary reasons, he argues, we are wired to be social.Table of ContentsPREFACE; PART ONE: BEGINNINGS; PART TWO: CONNECTION; PART THREE: MINDREADING; PART FOUR: HARMONIZING; PART FIVE: SMARTER, HAPPIER, MORE PRODUCTIVE; EPILOGUE

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Book SynopsisProven solutions for better ZZZZ, from an elite sleep coach''Nick Littlehales wants to redefine the very meaning of the word sleep'' - Daily Telegraph__________________________One third of our lives are spent trying to sleep. Most us have restless nights and rely on a cocktail of caffeine and sugar to drag us through the day. Yet the hours we spend in bed shape our mood, motivation and decision-making skills - defining our performance in work, at home and while keeping fit. We need a new approach to sleep. In Sleep, Nick Littlehales, the leading sleep coach, debunks the myths around sleep and introduces many new concepts, including: Why the fabled eight hours just doesn''t add up The power of the nap - and how you can nap with your eyes open Ways to deal with anxiety, children, snoring and other night-time challenges How to discover your own sleep cycleFrom your personal sleep characteristics and cycles, to posture and bedding, he sets out achievable ways to get the highest possible quality of sleep recovery. Read Sleep, learn from the best in sport, and kick-start a more confident, successful and happier you.__________________________''The sleep guru to the stars explains how to discover your sleep cycle and why naps are essential'' Mail on Sunday''He enables players to maximise the quality and consistency of their sleep and in turn their overall performance'' -- Sir Alex FergusonTrade ReviewThe sleep guru to the stars explains how to discover your sleep cycle and why naps are essential * Mail on Sunday *This is a tremendously exciting development and one I wholeheartedly support. Nick Littlehales provides leading professionals in the world of sport, including at Manchester United, with a better understanding of this natural physical and mental process - he enables players to maximise the quality and consistency of their sleep and in turn their overall performance -- Sir Alex FergusonNick Littlehales is an innovative, world-class thinker. He designed the sleep solution for Team Sky's riders - who have now won the Tour de France four times - and British Cycling, who have used his principles of sleep optimisation at the last two Olympics to great effect -- Philip Burt, lead physiotherapist, British CyclingNick has revolutionised my recovery process through practical, tailored professional advice * Helen Wyman, European Cyclocross champion *

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Book SynopsisA FINANCIAL TIMES BUSINESS BOOK OF THE MONTH (APRIL 2017)Humans have become subservient to algorithms. Every day brings a new Moneyball fix - a maths whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us. Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalising workers with arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today''s biggest success stories stem not from ''quant'' thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking. In thiTrade ReviewAt Ford, we believe the key to creating products and experiences that truly make people's lives better is to deeply understand our customers. Technology alone isn't enough. So we've changed our product development process to focus on the customer experience--and not just the vehicle itself. In Sensemaking, Christian Madsbjerg explains with depth and structure how this is done.This is essential reading for anyone in the world of business and everyone with a concern for how human beings make sense of their world. Highly recommended.Companies must master not just big data, but thick data - insight into culture, history, and the social structures underlying human behaviour. Sensemaking is the road map for how this works, and it is essential reading for anyone looking to thrive in a world of digital disruption.Madsbjerg's Sensemaking is a powerful defense of human intelligence to solve problems. Anyone who dreams of leading a company should read it - and heed his wonderfully contrarian advice.With roots in Aristotle, Sensemaking calls on humanists to reinterpret their contribution while showing others how they cannot do without it. It is a book of the first importance.Producing a mixture of how-to text and trenchant philosophy, Madsbjerg illustrates his formula for problem-solving with rich, captivating anecdotes, many of them mini case studies. - Kirkus

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