IT and information systems management Books

Book SynopsisCEO Louis V. Gerstner Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age the great American business story of our time.When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company, the inconsistent global policies, the stodgy white-shirt hierarchy and inter-departmental competitiveness and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture,

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Book SynopsisThis broad, deep, but not-too-technical guide introduces you to the fundamental principles of data science and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect.

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Book Synopsis Understand common security pitfalls and discover weak points in your organization''s data security, and what you can do to combat them. This book includes the best approaches to managing mobile devices both on your local network and outside the office. Data breaches, compliance fines,  and distribution  of personally identifiable information (PII) without encryption or safeguards place businesses of all types at risk. In today''s electronic world, you must have a secure digital footprint that is based on business processes that are designed to protect information. This book is written for business owners, chief information security officers (CISO), and IT managers who want to securely configure Office 365.  You will follow the Microsoft cybersecurity road map through a progressive tutorial on how to configure the security  services in Office 365 to protect and manage your business. Table of Contents1. Why Security and Compliance 2. Azure and Office 365 Security 3. Office 365- Security Score 4. Office 365- Deploying Identity Management with EMS 5. Office 365- Mobile Device Management with EMS 6. Using Office 365 Compliance Center 7. Migration Step by Step 8. Managing Your Office 365

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Book SynopsisKnowledge Management in Organizations is the most comprehensive and critical textbook on the subject. Encompassing a number of perspectives - including organizational behaviour, HRM, systems, and sociocultural factors - the text introduces the concept of knowledge before examining how it can be effectively managed within the organizations in which we work. The international author team ensure the broad theoretical coverage is brought to life with practical illustrations and case studies exploring topics such as knowledge sharing via social media, knowledge transfer in different cultural contexts, and the interaction of leadership, culture, and knowledge management in Australian SMEs. Examples are diverse, international, and highly relevant to each chapter, showcasing the significance of knowledge management in all types of organizational settings.''Time to Reflect'' boxes, review and discussion questions, and a question or activity to accompany every illustration and case study ensure Trade ReviewFinally a text book that provides a refreshing and global insight into knowledge management and is a rich learning resource to both academic tutors and students. * Dr Derek Watson, The University of Sunderland *Hislop et al.'s book provides students with a perfect introduction to knowledge management that develops critical and scholarly understanding of the key concepts and issues concerning how KM is developed and managed in organizations. Packed with learning materials such as case studies, self-reflection and discussion topics, together with access to online resources that provide further materials, this book is core reading for all students and academics engaged in KM study. * Virginia Power, The University of the West of England, Bristol *The main strength of Hislop et al.'s book is that it helps the reader to think beyond differences in perspective and to explore the assumptions that may underlie these differences. I think, in addition, the book scores well in terms of clarity of reading and spread of examples. * Dr Ana Cristina Vasconcelos, The University of Sheffield *Far better than most in its overview, detail and critical points. * Christian T. Lystbaek, Aarhus University *Table of Contents1: The Contemporary Importance of Knowledge and Knowledge Management Part 1: Epistemologies of Knowledge in the Knowledge Management Literature 2: The Objectivist Perspective on Knowledge 3: The Practice-Based Perspective on Knowledge Part 2: An Introduction to Key Concepts 4: What is Knowledge Management? 5: Knowledge Intensive Firms and Knowledge Workers 6: Learning and Knowledge Management Part 3: Innovation, Knowledge Creation and Unlearning 7: Innovation and Knowledge Processes 8: Unlearning, Knowledge Loss, of the Protection of Knowledge Part 4: Introduction to ICTs and Knowledge Management 9: Objectivist Perspectives on ICTs and Knowledge Management 10: Practice-based Perspectives on ICTs and Knowledge Management Part 5: Socio-Cultural Issues Related To Managing and Sharing Knowledge 11: The Influence of Socio-Cultural Factors in Motivating Workers to Participate in Knowledge Management Initiatives 12: Communities of Practice 13: Boundary-Spanning Knowledge Processes in Heterogeneous Collaborations 14: Power, Politics, Conflict, and Knowledge Processes Part 6: The Management of Knowledge Work (and Workers) 15: Facilitating Knowledge Management via the Use of Human Resource Management Practices 16: Leadership, Organizational Culture Management, and Knowledge Management

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Book SynopsisGetting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.Trade Review'At the core of the Lean Methodology is the scientific method: Creating hypotheses, running experiments, gathering data, extracting insight and validation or modification of the hypothesis. A/B testing is the gold standard of creating verifiable and repeatable experiments, and this book is its definitive text.' Steve Blank, Adjunct professor at Stanford University, father of modern entrepreneurship, author of The Startup Owner's Manual and The Four Steps to the Epiphany'This book is a great resource for executives, leaders, researchers or engineers looking to use online controlled experiments to optimize product features, project efficiency or revenue. I know firsthand the impact that Kohavi's work had on Bing and Microsoft, and I'm excited that these learnings can now reach a wider audience.' Harry Shum, EVP, Microsoft Artificial Intelligence and Research Group'A great book that is both rigorous and accessible. Readers will learn how to bring trustworthy controlled experiments, which have revolutionized internet product development, to their organizations.' Adam D'Angelo, Co-founder and CEO of Quora and former CTO of Facebook'This book is a great overview of how several companies use online experimentation and A/B testing to improve their products. Kohavi, Tang and Xu have a wealth of experience and excellent advice to convey, so the book has lots of practical real world examples and lessons learned over many years of the application of these techniques at scale.' Jeff Dean, Google Senior Fellow and SVP Google Research'Do you want your organization to make consistently better decisions? This is the new bible of how to get from data to decisions in the digital age. Reading this book is like sitting in meetings inside Amazon, Google, LinkedIn, Microsoft. The authors expose for the first time the way the world's most successful companies make decisions. Beyond the admonitions and anecdotes of normal business books, this book shows what to do and how to do it well. It's the how-to manual for decision-making in the digital world, with dedicated sections for business leaders, engineers, and data analysts.' Scott Cook, Intuit Co-founder & Chairman of the Executive Committee'Online controlled experiments are powerful tools. Understanding how they work, what their strengths are, and how they can be optimized can illuminate both specialists and a wider audience. This book is the rare combination of technically authoritative, enjoyable to read, and dealing with highly important matters.' John P. A. Ioannidis, Stanford University'Kohavi, Tang, and Xu are pioneers of online experimentation. The platforms they've built and the experiments they've enabled have transformed some of the largest internet brands. Their research and talks have inspired teams across the industry to adopt experimentation. This book is the authoritative yet practical text that the industry has been waiting for.' Adil Aijaz, Co-founder and CEO, Split Software'Which online option will be better? We frequently need to make such choices, and frequently err. To determine what will actually work better, we need rigorous controlled experiments, aka A/B testing. This excellent and lively book by experts from Microsoft, Google, and LinkedIn presents the theory and best practices of A/B testing. A must read for anyone who does anything online!' Gregory Piatetsky-Shapiro, Ph.D., president of KDnuggets, co-founder of SIGKDD, and LinkedIn Top Voice on Data Science & Analytics'Ron Kohavi, Diane Tang and Ya Xu are the world's top experts on online experiments. I've been using their work for years and I'm delighted they have now teamed up to write the definitive guide. I recommend this book to all my students and everyone involved in online products and services.' Erik Brynjolfsson, Massachusetts Institute of Technology, co-author of The Second Machine Age'A modern software-supported business cannot compete successfully without online controlled experimentation. Written by three of the most experienced leaders in the field, this book presents the fundamental principles, illustrates them with compelling examples, and digs deeper to present a wealth of practical advice. It's a 'must read'! Foster Provost, New York University and co-author of the best-selling Data Science for Business'In the past two decades the technology industry has learned what scientists have known for centuries: that controlled experiments are among the best tools to understand complex phenomena and to solve very challenging problems. The ability to design controlled experiments, run them at scale, and interpret their results is the foundation of how modern high tech businesses operate. Between them the authors have designed and implemented several of the world's most powerful experimentation platforms. This book is a great opportunity to learn from their experiences about how to use these tools and techniques.' Kevin Scott, EVP and CTO of Microsoft'Online experiments have fueled the success of Amazon, Microsoft, LinkedIn and other leading digital companies. This practical book gives the reader rare access to decades of experimentation experience at these companies and should be on the bookshelf of every data scientist, software engineer and product manager.' Stefan Thomke, William Barclay Harding Professor, Harvard Business School, author of Experimentation Works: The Surprising Power of Business Experiments'The secret sauce for a successful online business is experimentation. But it is a secret no longer. Here three masters of the art describe the ABCs of A/B testing so that you too can continuously improve your online services.' Hal Varian, Chief Economist, Google, and author of Intermediate Microeconomics: A Modern Approach'Experiments are the best tool for online products and services. This book is full of practical knowledge derived from years of successful testing at Microsoft Google and LinkedIn. Insights and best practices are explained with real examples and pitfalls, their markers and solutions identified. I strongly recommend this book!' Preston McAfee, former Chief Economist and VP of Microsoft'Experimentation is the future of digital strategy and 'Trustworthy Experiments' will be its Bible. Kohavi, Tang and Xu are three of the most noteworthy experts on experimentation working today and their book delivers a truly practical roadmap for digital experimentation that is useful right out of the box. The revealing case studies they conducted over many decades at Microsoft, Amazon, Google and LinkedIn are organized into easy to understand practical lessens with tremendous depth and clarity. It should be required reading for any manager of a digital business.' Sinan Aral, David Austin Professor of Management, Massachusetts Institute of Technology, and author of The Hype MachineTable of ContentsPreface – how to read this book; 1. Introduction and motivation; 2. Running and analyzing experiments: an end-to-end example; 3. Twyman's law and experimentation trustworthiness; 4. Experimentation platform and culture; Part II: 5. Speed matters: an end-to-end case study; 6. Organizational metrics; 7. Metrics for experimentation and the Overall Evaluation Criterion (OEC); 8. Institutional memory and aeta-analysis; 9. Ethics in controlled experiments; Part III: 10. Complementary techniques; 11. Observational causal studies; Part IV: 12. Client-side experiments; 13. Instrumentation; 14. Choosing a randomization unit; 15. Ramping experiment exposure: trading off speed, quality, and risk; 16. Scaling experiment analyses; Part V: 17. The statistics behind online controlled experiments; 18. Variance estimation and improved sensitivity: pitfalls and solutions; 19. The A/A test; 20. Triggering for improved sensitivity; 21. Guardrail metrics; 22. Leakage and interference between variants; 23. Measuring long-term treatment effects.

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Book SynopsisPresents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.Trade Review"Seufert’s book provides extensive guidance on analyzing the data generated by a freemium product to boost retention and drive revenue. By collecting and deploying analytics on large amounts of data generated by users of the product, through all stages of development and usage, the author explains how you can optimize your implementation of the freemium model." --Data and Technology Today, 2014Table of Contents1. What is the Freemium Model? 2. Analytics as the Heart of Freemium 3. Quantitative Methods for Product Management 4. Freemium Metrics 5. Lifetime Customer Value 6. Monetization and Downstream Marketing 7. Virality 8. Optimized User Acquisition

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Book SynopsisTrade Review"...well written; is technical as needed, without the pitfall of discussing too-specific implementation options; and has the necessary procedural and governance counterweights to kickstart and sustain multi-domain MDM initiatives…a good reference manual for those who plan to roll out MDM initiatives or have to navigate existing ones." --Computing ReviewsTable of Contents1. Strategy, Scope, and Approach2. Defining and Prioritizing Master Data3. Architecture and Technology Considerations4. Program Management Office Implementation5. Defining a Cross-Domain Maturity Model6. Establishing Multi-Domain Data Governance7. Data Stewardship8. Data Integration9. Data Quality Management10. Metadata Management11. Performance Measurement12. Continuous Improvement

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Book SynopsisExploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platforms.A greater understanding of the different communication roles played by line managers and senior managers is emerging, and this is reviewed to help managers understand what is expected of them and how to succeed as they communicate with employees. And the demands of channel management are becoming increasingly complex; this edition helps practitioners negotiate this challenge.Enriched with models, tips and case studies, this book is an indispensable tool for both studentTable of ContentsList of figures, List of tables, Notes on contributors, Preface by Kevin Ruck, PART I INTERNAL COMMUNICATION LEADERSHIP, 1. Internal communication and the associations with organisational purpose, culture and strategy, Kevin Ruck, Introduction, Responsible communication leadership, Organisational purpose and values, Internal communication and organisational culture, Internal communication and corporate strategy, Summary, 2. Theoretical and practical positioning of internal communication, Kevin Ruck, Introduction, Defining internal communication, Internal communication and the excellence theory of public relations, Internal communication and a rhetorical approach to public relations, Internal communication and a critical theory approach to public relations, Critical theory and power, Internal communication and relationship theory, Internal communication and employee voice, Internal communication and employee involvement and participation, Internal communication and distortion, democracy and cooperation, Summary of the academic literature, Practical positioning of internal communication, Summary, PART II GOOD PRACTICE, 3. The evolution of practice and the changing role of the practitioner, Heather Yaxley, Kevin Ruck and Ann Pilkington, The roots of modern-day internal communication – the employee publication, Propaganda or freedom: The editorial dilemma, New technologies and new thinking challenge the dominance of the house organ, Emergence of internal social media and employee engagement, Reflections on the evolution of practice, Contemporary internal communication practice, The internal communication function, Internal communication as a profession, Professional development of the internal communication practitioner, Effective business partnering, Summary, 4. Dimensions of internal communication and implications for employee engagement, Mary Welch, Introduction, Definitions, Evolution of employee engagement, Components of engagement, Further research, 5. Keeping employees informed and employee voice: Adopting an employee centric perspective Kevin Ruck, Introduction, Keeping employees informed: Topics of interest, Keeping employees informed: Quality of information, Defining employee voice, Receptiveness to employee voice, Employee voice mechanisms, Keeping employees informed and organisational engagement, Employee voice and organisational engagement, Summary, 6. The AVID framework for good and ethical practice, Kevin Ruck, Introduction, The research that informs the AVID framework, Information interests, Senior manager communication, Line manager communication, Employee voice, Dialogue, The AVID framework for good practice, Ethical practice, Summary, PART III STRATEGIC PLANNING PROCESSES, 7. The RADAR planning model, Kevin Ruck, Introduction, Importance of planning, The RADAR model for planning, Creative problem solving, Problem exploration - why technique, Problem exploration - other people’s definitions, Scenario planning, Setting objectives and targeting employee groups, Targeting employee groups, Strategic thinking, Tactics, Timescales and resources, Summary, 8. Project management, Ann Pilkington, Introducing projects, Defining scope and quality, The business case, Project roles: The project sponsor, Project roles: The project manager, Project roles: The project management office (PMO), Getting the requirements right, What does success look like? Estimating, Planning a project and the critical path, Change control, Risks and issues, How to understand a project, Reporting, Project methodologies, Summary, 9. Change communication, Paul Harrison, Why does change communication matter? What is this thing called change? Where can change communication go wrong? What can change management theory tell us? What makes behavioural change happen? What causes resistance to change and how should it be addressed? What content do staff want in change communication? How can managers lead the organisation through change? Getting change communication right, Summary, 10. Measurement, analysis and evaluation: The ICQ10, Kevin Ruck, Introduction, The continuous measurement cycle, Why is measurement important? A short history of approaches to measurement, The AMEC Integrated Evaluation Framework, The CIPR Inside Measurement Matrix, Using questionnaires, The ICQ10, Data analysis, Qualitative research, Interviews, Focus groups, Analysing interviews and focus groups, Summary, PART IV CONTENT AND CHANNEL MANAGEMENT, 11. Medium theory: Channels and content, Kevin Ruck, Introduction, Medium theory, Information richness, Channel preferences, Channel attributes, Channel usage and perceived effectiveness, Mapping content to channels, Champions for Health campaign: Correlating channels to outcomes, Summary, 12. Applying models from communication theory and psychology to practice, Kevin Ruck, Introduction, The ‘communication’ in internal communication, Attitudes and behaviour, Interpersonal communication, Framing and nudge theory, Summary, 13. Storytelling is serious business, Laoise O’Murchu, Introduction, Why should internal communication practitioners and senior managers pay attention to storytelling? Why doesn’t the facts and figures approach to communication work? Why don’t we use stories? How to tell stories, Can stories be used in business? Why does hearing a story make us less critical and less judgemental? Summary, 14. Getting the language and tone right, Ellen Hake, Introduction, Why language and tone matter, The six keys to effective communication, PART V THE DIGITAL WORKPLACE, 15. Communication on internal digital platforms, Peter Cardon, The evolution of internal digital platforms, The ideal culture on internal digital platforms, Ideal communications of managers on internal digital platforms, The ideals of two-way communication, transparency, and employee voice on internal digital platforms, Communicators as gatekeepers on internal digital platforms, Facilitating employee voice on internal digital platforms, Summary, 16. From message gatekeeper to true business enabler: Internal communication and a social way of working, Rita Zonius, Internal communication is being disrupted, just as the businesses we work for are too, Reinventing the role of internal communication for a social world, The big opportunity for social technology – enabling business progress in a knowledge economy, The typical business need for enterprise social technology, Democratising organisations and the flow of information, Introducing enterprise social? First focus on people and purpose, Preparing your people leads to better business outcomes, Watch for bumps in the road - identify and mitigate risks, Activating a social way of working – ideas to get you started, Leaders need to be social too, Advice for your leaders, A social way of working – use cases for communicators and the business, Meet the community manager – the ultimate enterprise social networker, Step up and encourage value exchange in enterprise social networks, 17. Automation and Artificial Intelligence: The reinvention of practice, Rachel Royall and Kevin Ruck, Preamble, Definitions, The potential impact of automation and AI on the future of work, How automation and AI might impact public relations and internal communication practice, The impact of automation and AI on internal communication competencies, New applications, new transdisciplinary role? Trust and ethics, Summary, Index

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Book SynopsisAs organisations of all sizes become increasingly digitalised, a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the reported reality of day-to-day operations, is largely an elusive ambition, despite the many stated advantages provided by contemporary technologies. In this book, the case is made for visual management as a method of communications, planning, learning and reporting that connects the organisation in a single, meaningful and seamless way. Throughout this book, visual management is theorised around the position that all forms of management documentation are an artefact of human construction and of the organisation itself that reflect learned patterns of activity. The book places visual management as a more intuitive and seamless method of coordinating, learning and communicating across an organisation than more traditional formats of p

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Book SynopsisWhat will be the right place for humans in the new economy of AI, avatars, automation, and 3D virtual worlds? Our job will be to bring wisdom to our workplace and the marketplace, working with intelligent machines, and this book is the roadmap.Though it addresses growing fears about the future of work, The Future of Leadership is about more than specific technologies. It's about building organizational intelligence (OI): the capability of an organization to comprehend and create knowledge relevant to its purpose. To increase organizational intelligence requires a new kind of knowledge workera wisdom workerwho requires a new kind of leadership. Written in an engaging business novel format, this book is the story of how to become a leader of wisdom workers and be successful in the emerging wisdom economy.Seasoned and emerging leaders in all industries, as well as talent development professionals, will value this book's insights into how to step confidently into the devel

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Book SynopsisPreparing a proposal for a contract or a grant can be an overwhelming and extraordinarily complex process, but regardless of the proposal type or sector, certain truths always pertain.This book walks the proposal manager through the steps that are essential and common to every single proposal and ensure a foundation for winning. Many proposal management books are of little use, particularly to a first-time proposal manager, due to their broad scope and unrealistic assumptions about resources including time, expertise, and information. This book provides actionable, concrete steps for the activities that underpin all successful proposals, providing a step-by-step description of how to make a proposal compliant and compelling. The premise of the book, based on the authorâs more than three decades of hands-on experience in multiple proposal roles, is that proposals do not go off the rails due to an inability to implement advanced techniques and complicated processes. They fail because of inattention to fundamental activities. Other business books cover some of these fundamental activities. However, proposals differ because of their tight constraints: deadlines, the need for perfect compliance with detailed instructions, fierce competition for limited funds, the consequences of not winning, and the stress that inevitably accompanies the process. Focusing solely on the preparation of the written proposal document and not on sales, negotiation, marketing, or customer interaction, this book dives into the details of the tasks facing the person actually accountable and responsible for preparation and delivery of the proposal.Proposal managers of all levels, from first-timers to seasoned pros looking to polish their skills, as well as those who participate in the proposal process but are not intimately familiar with itâartists, technical writers, project managers, accountants, and othersâwill benefit from the processes and tools described in this book.

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Book SynopsisTable of ContentsPreface ix Glossary of Terms xiii Acknowledgements xv About the Authors xvii 1 What is Transformation? 1 2 Understand Your Starting Point 41 3 Making the Change Happen 93 4 Purpose 101 5 People 143 6 Method 173 7 Tools 197 8 Overall Change Management 223 9 Running a Business in the New Data-Driven World: Arriving at the Destination 229 10 Dynamic Data-Driven Business Transformation – D3 249 11 Conclusion 255 Index 261

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Book SynopsisThe second edition of Benefits Management has been updated with current examples, further insights from experience and recent research. It shows how the enduring challenges achieving business value from information systems and technology projects can be addressed successfully. The approach, which is synthesized from best practices, sound theories and proven techniques from a range of management disciplines, is exemplified from the authors'' extensive experience of working with a wide range of organizations. The book includes examples from a wide variety of projects including non-IT projects. The book is written in an accessible style, ideal for practicing managers, and includes check lists and templates for using the processes, tools and techniques and real-life case studies of their application and impacts. The book now also includes: International survey results that reinforce the importance of the topic, the key management issues and evidence of how theTable of ContentsAbout the authors xi Preface xiii 1 The challenges of IS/IT projects 1 Dissatisfaction with current approaches to benefits delivery 4 The need for a fresh approach: benefits management 8 Benefits delivery 9 A focus on value 10 A business case linked to organizational strategy 11 The importance of change management 12 Commitment from business managers 13 IS/IT sufficient to do the job 13 Involvement of stakeholders 14 Educated in the use of technology 15 Post‑implementation benefits review 16 The importance of a common language 17 Summary 19 2 Understanding the strategic context 21 The external and internal perspectives of business strategy: the competitive forces and resource-based views 22 Resources, competences and capabilities 23 Ends, ways and means 26 PEST analysis 28 Industry attractiveness and competitive forces analysis 28 External value chain analysis 34 Internal value chain analysis 37 Alternative internal value chain configurations 40 Balancing the external and internal contexts: the dimensions of competence 44 Linking business, IS and IT strategies 47 Managing the portfolio of IS/IT investments 49 Organizational information competences 56 Summary 59 3 The foundations of benefits management 61 The gaps in existing methods and the implications 62 The origins of the benefits management approach and process 67 An overview of the benefits management process 68 Step 1: Identifying and structuring the benefits 69 Step 2: Planning benefits realization 73 Step 3: Executing the benefits plan 75 Step 4: Reviewing and evaluating the results 78 Step 5: Establishing the potential for further benefits 79 What is different about this approach? 80 Summary 83 4 Establishing the why, what and how 85 Why: identifying business and organizational drivers 86 Establishing investment objectives 91 Linking the investment objectives to the drivers 93 What: the business benefits 94 How: the benefits dependency network 95 Measurement and ownership 103 Benefit and change templates 111 Worked example: improved control within a food processing organization 111 Summary 121 5 Building the business case 127 Arguing the value of the project 129 Maintaining dependency: benefits are the result of changes 132 A structure for analysing and describing the benefits 133 Quantifying the benefits: the major challenge 136 Ways of overcoming the quantification problem 137 Financial benefits 144 Cost reductions 147 Revenue increases 148 Project cost assessment 150 Investment appraisal techniques 150 Variations in benefits and changes across the investment portfolio 152 Risk assessment 156 Completing the business case 161 Summary business case for the FoodCo project 163 Summary 166 6 Stakeholder and change management 169 Assessing the feasibility of achieving the benefit 170 Stakeholder analysis and management techniques 173 From analysis to action 178 Completing the benefits plan 182 Approaches to managing change 184 Matching the management approach and stakeholder behaviours 185 The nature of IT-enabled change management: is it different? 186 Alternative change management strategies 193 Summary 197 7 Implementing a benefits management approach 199 Rationales for introducing benefits management 200 Initiating and managing a benefits-driven project 204 The project sponsor 206 The business project manager 207 The role of project management offices (PMOs) 209 The first workshop 211 Activities between workshops 212 The second workshop 212 Inclusion of the benefits plan in the management of the project 217 Monitoring the benefits after implementation 223 Fit with other methodologies 224 Organizational benefits management maturity 225 Summary 234 8 The importance of context 235 Factors to take into account 236 The public sector 237 Small and medium-sized businesses (SMEs) 241 Multi-unit businesses: replicated deployments 242 Variations across the applications portfolio 245 Problem‑based: key operational and support investments 247 Innovation‑based: strategic and high potential investments 248 Different application types 252 E‑commerce and e‑business 252 Information management (IM) 253 Customer relationship management (CRM) systems 256 Enterprise resource planning (ERP) systems 259 Infrastructure investments 263 Non-IT projects 266 Different IS/IT supply arrangements 267 Summary 271 9 From projects to programmes to portfolios 273 Defining programmes 274 Planned and emergent programmes 276 Programme dependency networks 276 The management of programme benefits 282 Managing the IS/IT project investment portfolio 284 Governance and portfolio management 285 Setting priorities 287 Links to drivers 290 Benefits management lite 293 Project portfolio management in practice 295 Summary 295 10 Creating a better future 299 The continuing challenge of IS/IT projects 300 Characteristics of the benefits management approach 300 The value of the process 301 Using benefits management to formulate and implement strategy 303 Incorporating benefits management into strategic thinking 308 Examples of benefits-driven strategies 311 Future trends in IS/IT and their implications for benefits management 312 A final word or two 323 Glossary 325 References 329 Index 337

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Book SynopsisDavid Linthicum is on most top-10 lists of technology innovators and influencers, including cloud computing, edge computing, AI, and security technology. David is a best-selling author of more than 15 books and more than 7,000 published articles. He is also the originator of many business-related technology concepts, including enterprise application integration (EAI). He's an innovator within service-oriented architecture (SOA), and now cloud computing and the use of cloud computing for digital transformations.   With his remarkable ability to design, explain, and implement technology solutions to solve existing business problems and create new opportunities, David rose rapidly through the corporate ranks from programmer to CEO, with stops in between that helped inform his holistic view of enterprises. Based in Washington, DC, David currently serves Global 2,000 clients as Deloitte's Chief Cloud Strategy Officer, where he drives new innovations anTable of ContentsChapter 1: How “Real” Is the Value of Cloud Computing? 2 What We Thought We Knew.. . . . . . . . . . . . . . . . . . . . . . . . 2 What Could Go Wrong?.. . . . . . . . . . . . . . . . . . . . . . . . . 12 What Went Right?.. . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Call to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Chapter 2: The Realities and Opportunities of Cloud-Based Storage Services That Your Cloud Provider Will Not Tell You About 22 Cloud Storage Evolves.. . . . . . . . . . . . . . . . . . . . . . . . . 22 Junk Data on Premises Moved to the Cloud Is Still Junk Data.. . . . . . . . . 23 Secrets to Finding the Best Cloud Storage Value. . . . . . . . . . . . . . . 33 The Future of Cloud Storage. . . . . . . . . . . . . . . . . . . . . . . 43 Call to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Chapter 3: The Realities and Opportunities of Cloud-Based Compute Services That Your Cloud Provider Will Not Tell You About 44 The Trade-offs of Multitenancy.. . . . . . . . . . . . . . . . . . . . . . 45 CPU Performance, Meet the Internet. . . . . . . . . . . . . . . . . . . . 51 Paying Too Much for Cloud Compute? Here's Why.. . . . . . . . . . . . . . 57 Picking the Right Operating Systems.. . . . . . . . . . . . . . . . . . . 58 Picking the Right Memory Configurations.. . . . . . . . . . . . . . . . . . 59 The Concept of Reserved Instances.. . . . . . . . . . . . . . . . . . . . 59 Going Off-brand. . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 Call to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Chapter 4: Innovative Services and Public Clouds: What Do You Really Pay For? 64 AI/ML.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Serverless.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 DevOps/DevSecOps.. . . . . . . . . . . . . . . . . . . . . . . . . . 75 Analytics.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78 Edge and IoT.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83 Emerging Technologies.. . . . . . . . . . . . . . . . . . . . . . . . . 87 Call to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 Chapter 5: Containers, Container Orchestration, and Cloud Native Realities 88 Containers.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 Container Orchestration and Clustering.. . . . . . . . . . . . . . . . . . 93 Cloud Native. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101 Technology Meets Reality.. . . . . . . . . . . . . . . . . . . . . . . . 108 Call to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108 Chapter 6: The Truths Behind Multicloud That Few Understand 110 Hybrid Cloud Realities. . . . . . . . . . . . . . . . . . . . . . . . . 110 The Move to Plural Public Clouds.. . . . . . . . . . . . . . . . . . . . 113 Multicloud Upside Realities.. . . . . . . . . . . . . . . . . . . . . . . 118 Multicloud Downside Realities.. . . . . . . . . . . . . . . . . . . . . . 124 Key Concepts for Multicloud Success. . . . . . . . . . . . . . . . . . . 127 Call to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Chapter 7: Cloud Security Meets the Real World 132 An Insider's Guide to Cloud Security Fundamentals.. . . . . . . . . . . . . 133 What Cloud Security Worked.. . . . . . . . . . . . . . . . . . . . . . 137 What Cloud Security Didn't Work. . . . . . . . . . . . . . . . . . . . . 139 The Rise of Non-Native Cloud Security.. . . . . . . . . . . . . . . . . . 144 The Rise of Proactive Security.. . . . . . . . . . . . . . . . . . . . . . 147 The Rise of Security Automation.. . . . . . . . . . . . . . . . . . . . . 149 Call to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151 Chapter 8: Cloud Computing and Sustainability: Fact Versus Fiction 152 Initial Thinking: Cloud Data Centers, Bad.. . . . . . . . . . . . . . . . . 155 The Politics of Sustainability.. . . . . . . . . . . . . . . . . . . . . . . 158 Finally, Sharing Is Possible.. . . . . . . . . . . . . . . . . . . . . . . 159 Green Application Development?. . . . . . . . . . . . . . . . . . . . . 166 Multicloud as a Sustainability Weapon?.. . . . . . . . . . . . . . . . . . 167 What Is Your Real Impact?.. . . . . . . . . . . . . . . . . . . . . . . 169 Call to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 170 Chapter 9: The Evolution of the Computing Market 172 Forced March to the Cloud?. . . . . . . . . . . . . . . . . . . . . . . 173 More Consumption, but Prices Stay Static.. . . . . . . . . . . . . . . . . 177 The Power of a Few Players.. . . . . . . . . . . . . . . . . . . . . . . 178 The Emergence of Commoditization.. . . . . . . . . . . . . . . . . . . 183 The Emergence of System Repatriation.. . . . . . . . . . . . . . . . . . 186 The Rise of Federated Cloud Applications and Data.. . . . . . . . . . . . . 188 Traditional Systems Remain…Why?.. . . . . . . . . . . . . . . . . . . 192 Battle for Human Talent. . . . . . . . . . . . . . . . . . . . . . . . . 193 Call to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197 Chapter 10: Here's the Future of Cloud Computing from an Insider's Perspective…Be Prepared 198 Continued Rise of Complex Cloud Deployments.. . . . . . . . . . . . . . 199 Refocus on Cross-Cloud Systems.. . . . . . . . . . . . . . . . . . . . 202 Changing Skills Demands.. . . . . . . . . . . . . . . . . . . . . . . . 214 Cloud Security Shifts Focus.. . . . . . . . . . . . . . . . . . . . . . . 217 Cloud Computing Becomes Local.. . . . . . . . . . . . . . . . . . . . 219 Industry Clouds Become Important.. . . . . . . . . . . . . . . . . . . . 220 Where Is Edge Computing?.. . . . . . . . . . . . . . . . . . . . . . . 221 Call to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223 Chapter 11: Wrapping Things Up: Miscellaneous Insider Insights 224 Cloud Can Make Life Better.. . . . . . . . . . . . . . . . . . . . . . . 224 Changes in the Skills Mix.. . . . . . . . . . . . . . . . . . . . . . . . 233 The Objectives Change.. . . . . . . . . . . . . . . . . . . . . . . . . 236 The Market Absorbs the Weak, and the Weak Emerge Again.. . . . . . . . . 237 Cloud Technology Continues to Be a Value Multiplier.. . . . . . . . . . . . 240 Call to Action.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 241 9780137935697, TOC, 2/23/2023

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Book SynopsisMark Levene is emeritus professor of Computer Science at Birkbeck University of London. His main area of expertise is Data Science and Machine Learning, including Applied Machine Learning, Trustworthy and Safe AI, and more.   Dr. Martyn Harris is a lecturer and Programme Director at Birkbeck University of London. His areas of expertise include Data Science, Machine Learning, and Natural Language Processing.

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Book SynopsisIn The Big Steal, Jonathan Barnett documents the unusual confluence of ideological commitments and business interests behind the across-the-board dilution of legal protections for inventors and artists under U.S. patent and copyright law. Concurrently with the rise of the digital economy and platform-based markets, the Supreme Court, Congress, and antitrust regulators significantly weakened legal protections against the unauthorized use of technological inventions and creative works. Under the popular slogan that information wants to be free, significant portions of the scholarly and tech communities advocated and welcomed the erosion of property rights in knowledge markets. This policy shift often relied on incomplete or premature findings that concerning the impact of robust intellectual property rights on innovation markets. Through a rich analysis that draws on law, economics, and political science, and using evidence from a wide range of technology and creative markets, Barnett shows that the depropertization of intellectual assets poses a risk to the U.S. and global innovation ecosystem by shifting economic value toward digital intermediaries and vertically integrated entities and away from the technology and content originators that drive the most robust knowledge economies.

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Book SynopsisMost information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key Take-Aways that alert students to material they will need to remember during their careers. Sections titled Where You Fit In and Why This Chapter Matters explain how the topics being covered will impact students on the job. Review questions, discussion questions, and summaries are also included. This second edition is updated to include new technology, along with a new running case study.Key features: Single-mindedly for business students who are not technical specialists Doesn’t try to prepare IS professionals; other courses will do that Stresses the enabling technologies and application areas that matter the most today Based on the author’s real-world eTable of ContentsTable of Contents Why Information Systems Matter in Business Role of Information Systems in Business information Systems Hardware Information Systems Software Data, Databases, and Database Management Information Networks Integrating the Organization Connecting with Customers and Suppliers Making Better Decisions Planning and Selecting Information Systems Developing Information Systems Managing Information Systems Index

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Book SynopsisDesigned with flexibility and readersâ needs in mind, this purpose driven book offers new UX practitioners succinct and complete intructions on how to conduct user research and rapidly design interfaces and products in the classroom or the office.With 16 challenges to learn from, this comprehensive guide outlines the process of a User Experience project cycle from assembling a team to researching user needs to creating and veryifying a prototype. Practice developing a prototype in as little as a week or build your skills in two-, four-, eight-, or sixteen-week stretches. Gain insight into individual motivations, connections, and interactions; learn the three guiding principles of the design system; and discover how to shape a userâs experience to achieve goals and improve overall immediate experience, satisfaction, and well-being. Written for professionals looking to learn or expand their skills in user experience design and students studying technical communication, information technology, web and product design, business, or engingeering alike, this accessible book provides a foundational knowledge of this diverse and evolving field. A companion website will include examples of contemporary UX projects, material to illustrate key techniques, and other resources for students and instructors. Access the material at uxonthego.com.Trade ReviewUX on the Go: A Flexible Guide to User Experience Design is a pedagogical gift to our field. In sixteen carefully scaffolded chapters, Mara and contributors provide students and faculty alike with the practical and theoretical tools necessary to understand, manage and demystify complex project cycles, user-driven decisions, and action first paradigms. The creative challenges and UX examples in this book will define how rapidly-adjusted project cycles, user-driven decisions, and action- first paradigms are taught in our classrooms for years to come.Jim Ridolfo, University of KentuckyAuthor of Rhetoric and Digital Humanities, Digital Samaritans: Rhetorical Delivery and Engagement in the Digital Humanities, and Rhet Ops: Rhetoric and Information WarfareUX on the Go stands out as a textbook with its emphasis getting out in the field and meeting users — the people all the work is about. From beginning to end, Andrew Mara identifies the role of UX research and practical ways to include users in the entire process, engaging them and embedding their stories in the product. Whitney Quesenbery, Center for Civic DesignAuthor of Storytelling for User Experience, Global UX, and A Web for EveryoneIn UX on the Go: A Flexible Guide to User Experience Design, Andrew Mara gives us a very clear and practical exploration of UX design. I very much appreciated his step-by-step approach to designing with the users’ needs and experiences in mind.Richard Johnson-Sheehan, Purdue UniversityAuthor of Writing Today, Technical Communication Today, and Writing Proposals"UX on the Go: A Flexible Guide to User Experience Design is a pedagogical gift to our field. In sixteen carefully scaffolded chapters, Mara and contributors provide students and faculty alike with the practical and theoretical tools necessary to understand, manage and demystify complex project cycles, user-driven decisions, and action first paradigms. The creative challenges and UX examples in this book will define how rapidly-adjusted project cycles, user-driven decisions, and action- first paradigms are taught in our classrooms for years to come."Jim Ridolfo, University of KentuckyAuthor of Rhetoric and Digital Humanities, Digital Samaritans: Rhetorical Delivery and Engagement in the Digital Humanities, and Rhet Ops: Rhetoric and Information Warfare"UX on the Go stands out as a textbook with its emphasis on getting out in the field and meeting users — the people all the work is about. From beginning to end, Andrew Mara identifies the role of UX research and practical ways to include users in the entire process, engaging them and embedding their stories in the product."Whitney Quesenbery, Center for Civic DesignAuthor of Storytelling for User Experience, Global UX, and A Web for Everyone"In UX on the Go: A Flexible Guide to User Experience Design, Andrew Mara gives us a very clear and practical exploration of UX design. I very much appreciated his step-by-step approach to designing with the users’ needs and experiences in mind."Richard Johnson-Sheehan, Purdue UniversityAuthor of Writing Today, Technical Communication Today, and Writing ProposalsTable of Contents1. Introduction 2. Take an Active User Stance 3. Build Your Temporary Team 4. Map Your Best UX Cycle 5. Find and Understand Your Users 6. Ask, Observe, and Involve Users 7. Design with Users 8. Test and Begin to Sift Through the Data 9. Collect and Analyze the Data 10. Find the Story in Your Data 11. Present Data to Users, Team Members, and Stakeholders 12. Persuade with Personas 13. Manifest Your Idea in Sketches 14. Wireframes and Mockups 15. Create a Prototype or Minimum Viable Product, and Test It 16. Capture the Lessons and Disassemble the Team 17. Prepare to Do It Again

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Book SynopsisDesign impacts every part of our lives. The design of products and services influences the way we go about our daily activities and it is hard to imagine any activity in our daily lives that is not dependent on design in some capacity. Clothing, mobile phones, computers, cars, tools and kitchenware all enable and hold in place everyday practices. Despite designâs omnipresence, the understanding of how design may facilitate desirable behaviours is still fragmented, with limited frameworks and examples of how design can effect change in professional and public contexts. This text presents an overview of current approaches dedicated to understanding how design may be used intentionally to make changes to improve a range of problematic social and environmental issues. It offers a cross-disciplinary and cross-sectoral overview of different academic theories adopted and applied to design for behaviour change. The aim of the volume is twofold: firstly, to provide an overview of existing design models that integrate theories of change from differing scientific backgrounds; secondly, to offer an overview of application of key design for behaviour change approaches as used across case studies in different sectors, such as design for health and wellbeing, sustainability, safety, design against crime and social design. Design for Behaviour Change will appeal to designers, design students and practitioners of behavioural change.Table of ContentsPart I Design for Behaviour Change: its Background and Significance, Chapter 1 Introduction: Designing for Behavioural Change, Chapter 2 Design’s Intrinsic Relationship with Change and its Challenges for the 21st Century, Part II Models, Methods and Tools for Design for Behaviour Change, Chapter 3 Introducing Models, Methods and Tools for Design for Behaviour Change, Chapter 4 The Product Impact Tool: The Case of the Dutch Public Transport Chip Card, Chapter 5 Design Interventions for Sustainable Behaviour, Chapter 6 Design, Behaviour change, and the Design with Intent Toolkit, Chapter 7 Tweaking Interaction through Understanding the User, Chapter 8 Design for Healthy Behaviour, Chapter 9 Facilitating Behaviour Change through Mindful Design, Chapter 10 Practices-Oriented Design, Chapter 11 Futuring and Ontological Designing, Chapter 12 The Hidden Influence of Design, Chapter 13 Summary of Design for Behavioural Change Approaches, Part III Applying Design for Behaviour Change, Chapter 14 Design for Behaviour Change: Introducing Five Areas of Application and Related Case Studies, Chapter 15 Design for Behaviour Change and Sustainability, Chapter 16 Design for Behaviour Change for Health and Wellbeing, Chapter 17 Design for Behavioural Safety, Chapter 18 Is ‘Nudge’ as Good as ‘We Think’ in Designing against Crime?Contrasting Paternalistic and Fraternalistic Approaches to Design for Behaviour Change, Chapter 19 Design for Social Behaviour Change, Chapter 20 Reflecting on Current Applications of Design for Behaviour Change, Part IV The Current State and Future of Design for Behaviour Change, Chapter 21 Conclusion, Chapter 22 Future Prospects

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Book SynopsisThis book proposes that the solution to growing burden of carbon emission lies within the technology innovation as continued advancements in processes make businesses lean and smart.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book Synopsis New York Times BestsellerForeword by Steven Pinker,...

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Book SynopsisThis book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in Marketing provides a nuanced view of big data developments and data science, arguing that big data is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. The second edition of this bestselling text has been fully updated in line with developments in the field and includes a selection of new, Trade Review"More than ever before, managers are held accountable for the return on their marketing investments. Data science has thus become a centerpiece in the skills arsenal of today’s manager. This comprehensive, yet eminently readable book is a must read for anyone seriously interested in using data science to create firm value."Jan-Benedict Steenkamp, C. Knox Massey Distinguished Professor of Marketing, University of North Carolina at Chapel Hill, USA"Data science and big data analytics are in vogue these days but none of the current books on these subjects combine an understanding of them along with how they interface with marketing metrics. This is precisely what Peter Verhoef, Edwin Kooge, Natasha Walk and Jaap Wieringa have accomplished! The book is literally a treasure trove for marketing practitioners, academics and students, to not only understand the specifics of the data science techniques and methodologies but also to develop an appreciation of how they can all be put together to inform managers and drive decision making!"P.K. Kannan, Associate Dean of Strategic Initiatives at University of Maryland, Robert H. Smith School of Business, USA"In the age of big data, understanding data analytic in marketing is crucial. This edition highlights how data can bring value to the organization and brand while addressing the need for customer privacy and data security. This book helps the reader understand the what story the data is saying as well as create a data-driven culture. A must read for anyone wanting a better understanding of how data can bring value in marketing."Joyce Costello, Marketing Management, Cardiff Metropolitan University, UK"This superb book brilliantly synthesizes knowledge that every researcher and professional working with marketing analytics should have. The new edition of this much-valued book is even better!"Polymeros Chrysochou, Professor at Department of Management & MAPP Centre, Aarhus University, Denmark"This book offers an amazing overview of what data analytics entails, and how any marketer can create value through (big) data. It offers many great examples and is written in a no nonsense manner combining the best of academic and practitioner knowledge. If you are serious about data analytics, this book is a must-read."Arne De Keyser, Associate Professor of Marketing, EDHEC Business School, France"This revised edition is a practical book introducing readers to big data analytics in marketing in details. It is packed with great examples and engaging case studies. The book is well structured and is easy to understand. A great book for students, scholars and practitioners to start their journey in exploring big data analytics in marketing."Mingming Cheng, Senior Lecturer in Digital Marketing, School of Management and Marketing, Curtin University, AustraliaTable of Contents1 Data science and big data; 2 Creating value with data science; 3 Value objectives and metrics; 4 Data assets; 5 Data storing and integration; 6 Customer privacy and data security; 7 Data analytics; 8 Data exploration; 9 Data modeling; 10 Creating impact with storytelling and visualization; 11 Creating value with data science; 12 Building successful data analytics capabilities

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Book SynopsisHow non-IT managers can turn IT from an expensive liability into a cost-effective competitive tool.Firms spend more on information technology (IT) than on all other capital assets combined. And yet despite this significant cash outlay, businesses often end up with IT that is uneconomical and strategically feeble. What is missing in many organizations' IT strategy is the business acumen of managers from non-IT departments. This book presents tools for non-IT managers to turn IT from an expensive liability into a cost-effective competitive tool. It equips readers with the concepts and analytical skills necessary to understand IT needs and opportunities from both sides of the business-IT divide.Each chapter opens with a jargon decoder-nontechnical explanations of the key ideas in the chapter—and ends with a checklist summarizing non-IT factors to consider in IT decisions. Chapters cover such topics as infusing competitive firepower into IT strategy; amalgamat

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Book SynopsisSo long as there are weaknesses that can be exploited for gain, companies, other organizations and private individuals will be taken advantage of. This theoretically-based but hugely practical book focuses on what is generally seen as financial or economic crime: theft, fraud, manipulation, and corruption. Petter Gottschalk considers how, in some competitive environments, goals can 'legitimise' all kinds of means, and how culture can exert a role in relation to what is seen as acceptable or unacceptable behaviour by individuals. In Investigation and Prevention of Financial Crime he addresses important topics including organized crime, money laundering, cyber crime, corruption in law enforcement agencies, and whistleblowing, and provides expert advice about strategies for the use of intelligence to combat financial crime. The uniqueness of his approach to the subject lies in the way he is able to explain intelligence and intelligence processes in the wider context of knowledge and knowl

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Book SynopsisThe Digital Transformation Playbook: What You Need to Know and Do is an indispensable resource for you and your organization as you embark on the exciting and challenging journey of digital transformation. It features insightful ideas and best practices that drive digital transformation. Contributors include leading thinkers and practitioners drawn from around the world.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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