Business communication, etiquette and presentation Books

1186 products


  • Pyramid Principle The

    Pearson Education Limited Pyramid Principle The

    15 in stock

    Book SynopsisBarbara Minto holds an MBA from the Harvard Business School. Her course reflects insights drawn from more than 30 years of conducting courses worldwide at major consulting firms and corporations. The phrase Take this and make it Minto is common in many of these organizations and the Minto Pyramid Principle is considered the lingua franca' for serious-minded professionals, especially those who want to be listened to and earnestly wish to advance their careers.  Table of ContentsPreface Intro to Part I - The Minto Pyramid Principle: Logic in Writing PART 1 THE PYRAMID PRINCIPLE: LOGIC IN WRITING 1. Why a pyramid structure 2. The substructures within the pyramid 3. How to build a pyramid structure 4. Fine points of introductions 5. Deduction and induction: the difference 6. How to highlight the structure Intro to Part 2 - The Minto Pyramid Principle: Logic in Thinking PART 2 THE PYRAMID PRINCIPLE: LOGIC IN THINKING 7. Questioning the order of a grouping 8. Questioning the problem-solving process 9. Questioning the summary statement 10. Putting it into readable words Appendix: Problem Solving in Structureless Situations

    15 in stock

    £35.99

  • Talk Like TED: The 9 Public Speaking Secrets of

    Pan Macmillan Talk Like TED: The 9 Public Speaking Secrets of

    15 in stock

    Book SynopsisWith a new introduction from the author, discover the secrets to a perfect TED Talk and learn how to deliver an exceptional presentation with Carmine Gallo’s Talk Like TED.‘A smart, practical book that will teach you how to give a kick-butt presentation’ - Daniel H. Pink, No. 1 bestselling author of DriveTED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking around the world. And yet the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.Communications coach and bestselling author of The Presentation Secrets of Steve Jobs, Carmine Gallo has broken down the top TED Talks and interviewed the most popular TED presenters to uncover the nine secrets of all successful TED presentations. From ‘Unleashing the Master Within’ and ‘Delivering Jaw Dropping Moments’ to ‘Sticking to the eighteen-minute Rule’, Gallo provides a step-by-step method that makes it possible for anyone to create, design, and deliver a TED-style presentation that is engaging, persuasive, and memorable.Ideas are the true currency of the twenty-first century, and Talk Like TED gives readers a way to create presentations around the ideas that matter most to them, presentations that will energize their audiences to spread those ideas, launch new initiatives, and reach their highest goals.Trade ReviewTalk Like TED is a smart, practical book that will teach you how to give a kick-butt presentation -- Daniel H. Pink, No. 1 New York Times Bestselling Author of To Sell Is Human and DriveLively and appealing . . . the book draws on current brain science to explain what wins over, and fires up, an audience – and what doesn't * Fortune *A dynamic work focused on storytelling, filled with examples from TED Talks . . . The book is sure to be a hit with anyone who wants to be a more successful communicator * Publishers Weekly *I found his book compelling and educational, and I'm now ready to shorten and reformat my speeches * Inc. Magazine *Gallo’s book is crammed with valuable insights as well as practical dos and don’ts. Read it and you, too, can stand and deliver a compelling, convincing and memorable talk, speech or presentation * SUCCESS *The premise of this book, that TED talks provide great examples and lessons, is a magnificent insight. Then Carmine's execution of this premise is even better. This book will make you a much better speaker -- Guy Kawasaki, former chief evangelist of Apple and author of APE: Author, Publisher, EntrepreneurThis book offers anyone trying to get better at spoken communications a comprehensive description of the elements that make for greatness. It is deeply researched and draws on some of the best examples of current public speaking * Management Today *Read this book to understand the secrets to delivering presentations that sell yourself and your cause by adopting techniques from some of the most notable speakers on the planet -- Dan Schawbel, New York Times bestselling author of Promote Yourself and Me 2.0Inspire, motivate and persuade any audience! That's what Carmine Gallo helped me do and now he can help you, too, in Talk Like TED. -- Darren Hardy, publisher and founding editor of SUCCESS magazineIn this book, Gallo performs magic: he shows us exactly what makes the world's greatest talks so great [...] Gallo gives us secrets we can apply to our own presentations so that people actually want to hear us talk -- Dan Roam, author of The Back of the Napkin and Show and TellTable of ContentsAcknowledgements - i: Acknowledgments Introduction - ii: Introduction: Ideas Are the Currency of the Twenty-first Century Unit - 1: PART I: Emotional Chapter - 1: Unleash the Master Within Chapter - 2: Master the Art of Storytelling Chapter - 3: Have a Conversation Unit - 2: PART II: Novel Chapter - 4: Teach Me Something New Chapter - 5: Deliver Jaw-Dropping Moments Chapter - 6: Lighten Up Unit - 3: PART III: Memorable Chapter - 7: Stick to the 18-Minute Rule Chapter - 8: Paint a Mental Picture with Multisensory Experiences Chapter - 9: Stay in Your Lane Section - iii: Author’s Note Section - iv: Notes Index - v: Index

    15 in stock

    £10.44

  • Impossible to Ignore Creating Memorable Content

    McGraw-Hill Education Impossible to Ignore Creating Memorable Content

    1 in stock

    Book SynopsisA groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreâusing the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth theyâll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other peopleâs memoryâand impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:1.&nbspTable of ContentsCHAPTER 1: MEMORY IS A MEANS TO AN END Why memory matters in decision-making CHAPTER 2: A BUSINESS APPROACH TO MEMORY Three steps to influence memory and decisions CHAPTER 3: CONTROL WHAT YOUR AUDIENCE REMEMBERS Practical ways to avoid the hazards of random memory CHAPTER 4: MADE YOU LOOK How cues pave the way to action CHAPTER 5: THE PARADOX OF SURPRISE The price we pay for extra attention, time, and engagement CHAPTER 6: SWEET ANTICIPATION How to build excitement for what happens next CHAPTER 7: WHAT MAKES A MESSAGE REPEATABLE? Techniques to convince others to share your words CHAPTER 8: BECOME MEMORABLE WITH DISTINCTION How to stay on people’s minds long enough to spark action CHAPTER 9: MEMORABLE STORYTELLING The science of retrieving memories CHAPTER 10: HOW MUCH CONTENT IS TOO MUCH? How to handle content sacrifice CHAPTER 11: HOW DOES THE BRAIN DECIDE? The neurobiology and neuroeconomics of choice8 CHAPTER 12: THE RIGHT TO BE FORGOTTEN AND THE INTENT TO BE REMEMBERED How to balance accidental and purposeful forgetting

    1 in stock

    £16.99

  • Just Listen

    HarperCollins Focus Just Listen

    2 in stock

    Book SynopsisLearn how to turn the supposedly unreachable people in your lives into allies, devoted customers, loyal colleagues, and lifetime friends.Table of Contents CONTENTS Foreword by Keith Ferrazzi xiii Preface to the Paperback Edition xv Acknowledgments xvii SECTION I The Secret to Reaching Anyone 1 1 Who’s Holding YOU Hostage? 3 2 A Little Science: How the Brain Goes from “No” to “Yes” 14 SECTION II The 9 Core Rules for Getting Through to Anyone 25 3 Move Yourself from “Oh F#@& to OK” 27 4 Rewire Yourself to Listen 36 5 Make the Other Person Feel “Felt” 45 6 Be More Interested Than Interesting 55 7 Make People Feel Valuable 64 8 Help People to Exhale Emotionally and Mentally 69 9 Check Your Dissonance at the Door 77 10 When All Seems Lost—Bare Your Neck 87 11 Steer Clear of Toxic People 94 SECTION III 12 Easy-to-Use Tools for Achieving Buy-in and Getting Through 109 12 The Impossibility Question 111 13 The Magic Paradox 116 14 The Empathy Jolt 123 15 The Reverse Play, Empathy Jolt #2 132 16 “Do You Believe That?” 138 17 The Power of “Hmmm. . . .” 142 18 The Stipulation Gambit 150 19 From Transaction to Transformation 155 20 Side by Side 163 21 Fill in the Blanks 170 22 Take It All the Way to “No” 176 23 The Power Thank You and Power Apology 180 SECTION IV Fast Fixes for 7 Challenging Situations 187 24 The Team from Hell 189 25 Climbing the Ladder 194 26 The Narcissist at the Table 197 27 Stranger in Town 200 28 The Human Explosion 204 29 Getting Through to Yourself 209 30 Six Degrees of Separation 215 Afterword 221 Index 223 About the Author 231 Keynotes/Workshops 233

    2 in stock

    £15.29

  • Exactly What to Say

    Page Two Books, Inc. Exactly What to Say

    15 in stock

    Book SynopsisOften the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

    15 in stock

    £11.39

  • Gamestorming

    O'Reilly Media Gamestorming

    Out of stock

    Book SynopsisFull of practical, proven solutions to common workplace challenges, Gamestorming is a toolkit for inventors, explorers and change agents who want to use design thinking to navigate successfully in complex and uncertain knowledge and information spaces.

    Out of stock

    £31.99

  • Positioning The Battle for Your Mind

    McGraw-Hill Education - Europe Positioning The Battle for Your Mind

    15 in stock

    Book SynopsisThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Table of ContentsChapter 1. What Positioning Is All About. Chapter 2. The Assault on the Mind. Chapter 3. Getting Into the Mind. Chapter 4. Those Little Ladders in Your Head. Chapter 5. You Can't Get There From Here. Chapter 6. Positioning of a Leader. Chapter 7. Positioning of a Follower. Chapter 8. Repositioning the Competition. Chapter 9. The Power of the Name. Chapter 10. The No-Name Trap. Chapter 11. The Free-Ride Trap. Chapter 12. The Line-Extension Trap. Chapter 13. When Line Extension Can Work. Chapter 14. Positioning a Company: Xerox. Chapter 15. Positioning a Country: Belgium. Chapter 16. Positioning an Island: Jamaica. Chapter 17. Positioning a Product: Milk Duds. Chapter 18. Positioning a Service: Mailgram. Chapter 19. Positioning a Long Island Bank. Chapter 20. Positioning a New Jersey Bank. Chapter 21. Positioning a Ski Resort: Stowe. Chapter 22. Positioning the Catholic Church. Chapter 23. Positioning Yourself and Your Career. Chapter 24. Positioning Your Business. Chapter 25. Playing the Positioning Game.

    15 in stock

    £14.39

  • Storyworthy: Engage, Teach, Persuade, and Change

    New World Library Storyworthy: Engage, Teach, Persuade, and Change

    15 in stock

    Book Synopsis

    15 in stock

    £15.29

  • Louder Than Words

    HarperCollins Publishers Inc Louder Than Words

    10 in stock

    Book SynopsisShows how to use comfort/discomfort model to decode nonverbal behaviour and gain crucial insights about what's really being said at meetings, interviews, negotiations, presentations, business meals, and more, including the casual yet critical water cooler exchanges that are the driving force of an organization.Trade Review"Louder Than Words takes us from an understanding of nonverbal behavior to an understanding of something far more valuable for success-nonverbal intelligence." -- Robert B. Cialdini, author of Influence: Science and Practice, www.influenceatwork.com "Joe Navarro brings together the art and science of nonverbal communications for the business sector with the edge of a former FBI agent and the insight of a world-class observer." -- Jack Canfield, co-author of The Success Principles "Joe Navarro has spent his professional life studying nonverbal language, and testing those insights in high-stakes environments. We are fortunate that he is willing to share those insights in this marvelous book. It is a must read for anyone in business (and anyone not in business)." -- Brian J. Hall, Albert H. Gordon Professor of Business Administration, Harvard Business School "Louder Than Words is proof once again that in reading nonverbals, Joe Navarro is a master." -- David Givens, Ph.D., author of Crime Signals and Love Signals

    10 in stock

    £11.39

  • Japan: A Guide to Traditions, Customs and

    Tuttle Publishing Japan: A Guide to Traditions, Customs and

    5 in stock

    Book Synopsis "A unique look at a unique culture. If you're trying to figure the Japanese out, this book provides another important piece of the puzzle."—Terrie Lloyd, Founder & Publisher, Jap@n Inc.; CEO LINC Media, TokyoIn Japan: A Guide to Traditions, Customs and Etiquette veteran Japanologist Boye Lafayette De Mente unlocks the mysteries of "Kata"—the cultural forms that shape and define Japanese etiquette, character, and world view to this day.These forms are responsible for creating the unique traits and talents which distinguish the Japanese people. Kata governs virtually all interactions in Japan and remains the key to understanding Japanese customs, business etiquette, and daily communication.De Mente's 70 essays include:"The Art of Bowing""The Importance of the Apology""The Compulsion for Quality""Exchanging Name Cards""The Dangers of Speaking English""The Ritual of Tea"In these short, clear essays, De Mente unravels the complexities of Japanese culture by exploring the origin, nature, use, and influence of Kata in Japanese life. By delving into Japanese history and the collective Japanese psyche, readers will experience the modern expressions of this ancient culture and specific way of thinking.Trade Review"Even long-time students of Japan will find the book illuminating and thought-provoking." --Sam Jameson, former Tokyo Bureau Chief of the Chicago Tribune and the Los Angeles Times"The book explores many important aspects of Japanese society. With help from his book, visitors will certainly better understand the people and their culture." --Travel Pulse"In Japan, the process of accomplishing a goal is just as significant, if not more significant, than the actual result--a notable contrast to the West. De Mente defines kata as the 'way things are supposed to be done,' and he educates readers on how the concept has shaped Japan throughout its history and the present. […] Japan: A Guide to Traditions, Customs and Etiquette is really an exploration of the Japanese psyche. " -- JQ Magazine

    5 in stock

    £9.89

  • The Illusion of Choice

    Harriman House Publishing The Illusion of Choice

    4 in stock

    Book SynopsisThe Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.

    4 in stock

    £13.49

  • Integrated Advertising Promotion and Marketing

    Pearson Education Limited Integrated Advertising Promotion and Marketing

    2 in stock

    Book SynopsisKenneth E. Clow held the rank of Emeritus Professor at the University of Louisiana at Monroe. He previously served at that institution as the Biedenharn Endowed Chair of Business and Dean of the College of Business. Before that time he had been the Dean of the College of Business at the University of North Carolina at Pembroke and the MBA Director at Pittsburg State University. Clow received his PhD from the University of Arkansas. During his career he published 12 additional textbooks, including several with Don Baack, and more than 200 academic journal and conference proceedings articles. Prior to that time he owned and operated a commercial cleaning service in Joplin, Missouri and Fayetteville, Arkansas, which had become one of the largest cleaning services in Southwest Arkansas. Clow passed away in late 2018. Donald Baack is a University Professor at Pittsburg (Kansas) State University and has been on the faculty since 1988. He Table of ContentsPART 1: THE IMC FOUNDATION Integrated Marketing Communications Brand Management Buyer Behaviors The IMC Planning Process PART 2: IMC ADVERTISING TOOLS Advertising Campaign Management Advertising Design Traditional Media Channels PART 3: DIGITAL AND ALTERNATIVE MARKETING Digital and Mobile Marketing Social Media Alternative Marketing PART 4: IMC PROMOTIONAL TOOLS Database and Direct Response Marketing and Personal Selling Sales Promotions Public Relations and Sponsorship Programs PART 5: IMC ETHICS, REGULATION, AND EVALUATION Relations and Ethical Concerns Evaluating an Integrated Marketing Program

    2 in stock

    £70.99

  • The 5 Languages of Appreciation in the Workplace

    Moody Publishers The 5 Languages of Appreciation in the Workplace

    5 in stock

    Book Synopsis

    5 in stock

    £14.39

  • Visual Doing: Applying Visual Thinking in your

    BIS Publishers B.V. Visual Doing: Applying Visual Thinking in your

    15 in stock

    Book SynopsisAfter the success of 2017’s Visual Thinking, the author noticed that people enjoy discovering how easy it is to use drawings in business communication. But they still have no guide to satisfy their desire to tell a visual story in a very simple way. That is why the author has now written Visual Doing. This book will fulfil this desire, not by drilling deeper into the advice in the first book, but by ‘undeepening’ Chapters 3 and 4. These chapters, both about drawing in visual business settings, are now broken down into ready-to-implement skills and tools. Visual Doing will improve your visual craftsmanship and broaden your skillset. It’s a practical and accessible handbook for incorporating visual thinking into your daily business and communication. The author leads you through a new range of exercises, techniques and subjects which will help you to tell your own visual story. It takes a look at these subjects from different perspectives: ‘me as an individual’, ‘we as a team’ and ‘us as a company.’ It helps you to clarify complex information, pitch innovative strategies and foster a visual culture within your organisation. Learn how to show and share your ideas in a fun, clear and compelling way so you can inspire, engage and activate yourself and others.

    15 in stock

    £17.09

  • Visual Thinking: Empowering People and

    BIS Publishers B.V. Visual Thinking: Empowering People and

    15 in stock

    Book SynopsisVisual thinking and drawing are both becoming increasingly important in today’s business settings. A picture really can tell a thousand words. Visualization is a crucial part of the journey for companies seeking to boost enterprise agility, break down silos and increase employee and customer engage­ment. Visualizing thought processes can help break down complex problems. It empowers teams and staff to build on one another’s ideas, fosters collaboration, jump-starts co-creation and boosts innovation. This book will help brush aside misconcepti­ons that may have prevented you using these techniques in your workplace. You don’t need Van Gogh’s artistic talent or Einstein’s intelli­gence to harness the power of visual thinking and make your company more successful. With the right mindset and the simple skills this book provides you the skills to develop your own signature and style and start gene­rating change by integrating visual communi­cation into your business setting.

    15 in stock

    £17.09

  • Visual Working: Business drawing skills for

    BIS Publishers B.V. Visual Working: Business drawing skills for

    1 in stock

    Book SynopsisBoost your productivity at work with the latest in the Visual book series. Enhance your productivity at work with "Visual Working," the follow-up to the successful "Visual Thinking" and "Visual Doing." This practical workbook shows you how to use drawing as a fun and effective way to communicate at work. It provides simple steps to incorporate business drawing into your daily routine so that you can express ideas with images as easily as with words. Discover the Five Visual Thinking Types and use practical tips to improve collaboration and communication within your organisation. Make drawing at work a regular part of your daily routine and enjoy more success and pleasure on the job. - Learn to use drawing as a fun and effective communication tool in the workplace. - Incorporate business drawing into your daily routine. - Unleash your creativity and foster better teamwork throughout your workplace.

    1 in stock

    £16.00

  • The Smart Marketing Book: The Definitive Guide to

    LID Publishing The Smart Marketing Book: The Definitive Guide to

    Out of stock

    Book SynopsisIn today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.

    Out of stock

    £8.99

  • HBR Guide to Persuasive Presentations HBR Guide

    Harvard Business Review Press HBR Guide to Persuasive Presentations HBR Guide

    1 in stock

    Book SynopsisTAKE THE PAIN OUT OF PRESENTATIONS.Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you: Win over tough crowds Organize a coherent narrative Create powerful messages and visuals Connect with and engage your audience Show people why your ideas matter to them Strike the right tone, in any situation Trade Review"This concise, yet packed little book might contain all you need to know about giving a better presentation... If you do any kind of public speaking, or want to, this book will be extremely helpful and useful." -- 800 CEO READ

    1 in stock

    £13.29

  • Steal The Show

    Houghton Mifflin Steal The Show

    2 in stock

    Book Synopsis

    2 in stock

    £12.59

  • Writing for Busy Readers: communicate more

    Scribe Publications Writing for Busy Readers: communicate more

    3 in stock

    Book SynopsisWe were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world? When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing: Use fewer words Lower the reading level Use formatting judiciously Make the purpose clear for skimmers Emphasise value for readers Make responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.Trade Review‘Rogers and Lasky-Fink’s research has fascinated me for a long time — and one of the reasons it’s so great is because their writing is so readable. This book is an explanation about how to transform your own everyday writing so that it is easier to read, easier to write — and more likely to make a real difference in the world.’ -- Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better‘Amazing. The best book ever written on effective writing. It will change your life — and make the world a better place.’ -- Cass R. Sunstein, Harvard University, co-author of Nudge‘This book is a home run. It will teach readers the science of getting people to read and respond to messages. What could be more practical than that? This book will be a must read for everyone who communicates in writing … And I cannot imagine a better pair of authors for this book either.’ -- Robert Cialdini, author of international bestseller Influence: the psychology of persuasion‘I wish this book had existed earlier in my career, because it would have saved me from countless mistakes and wasted hours. Todd Rogers and Jessica Lasky-Fink show how effective writing makes life and work easier, more pleasant, and more productive. Read it today and you will write better tomorrow.’ -- Arthur C. Brooks, Harvard Kennedy School and Harvard Business School, author of From Strength to Strength‘However skilled a writer you are, the insights and tools presented here will make you better. The techniques speak to both courtesy and strategy: respect readers’ time, understand their needs and you’ll gain their focus and trust. Grounded in research but designed for impact.’ -- Nancy Gibbs, Edward R. Murrow Professor of Practice of Press, Politics and Public Policy at Harvard University, former managing editor of TIME, author of The Presidents Club‘Indispensable! This actionable, evidence-based guide will help you unleash the power of effective writing. Witty, well-organised, and imminently useful, Writing for Busy Readers is a gem. You’ll never craft a subpar email, text, or memo again.’ -- Katy Milkman, Wharton School, University of Pennsylvania, author of How to Change‘Inspiring and practical in equal measure and successfully shows the profound difference that effective written communication can make. The contest for people’s attention is fierce but we’ve all got a better chance with this book as our guide.’ -- Ros Atkins * BBC News *‘Science-based tips to help you cut through the noise and reach readers. This is a helpful guide to achieving your communication goals.’ -- Viorica Marian, Northwestern University, author of The Power of Language‘Cost: £17 and three hours of time. Benefit: Hundreds of hours of your time and thousands of hours of the time of others. Conclusion: Good deal.’ -- Max Bazerman, Harvard Business School, author of Complicit‘This book won’t just make you a better writer — it will turn you into a more effective communicator. Writing for Busy Readers is a surprisingly captivating guide to conjuring words that captivate people. Move over, AI: this is the ultimate guide to sharpen every meaningful message you craft.’ -- Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast Re:Thinking‘Genius! A succinct, sage guide to writing effectively — and the only one I know of that is grounded in evidence of what really works.’ -- Angela Duckworth, University of Pennsylvania, Founder and CEO of Character Lab, and author of Grit‘[A] useful handbook on how to efficiently get one’s point across, whether in an email, work memo, or social media post … The thoughtful advice is pragmatic and the prose fittingly concise and straightforward. It’s Strunk & White for the internet age.’ * Publishers Weekly *

    3 in stock

    £15.29

  • Say It With Charts The Executiveâs Guide to

    McGraw-Hill Education - Europe Say It With Charts The Executiveâs Guide to

    15 in stock

    Book SynopsisReveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of charts - pie, bar, column, line, or dot - and when to use each, and recommendations on lettering size, color choice, appropriate chart types.Table of ContentsSection I: Choosing Charts. Section II: Using Charts. Section III: Say It With Concepts Metaphors. Visual Concepts. Visual Metaphors. Section IV: Say It.Com.

    15 in stock

    £30.39

  • Magic Words

    HarperCollins Publishers Inc Magic Words

    3 in stock

    Book SynopsisTrade Review“Words have power – learn to use them to your advantage and watch your career and life change radically! Packed with practical advice and the latest research, Magic Words is the guide you need to hone your words to persuade, sell, and create the life you want.” — Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There. Magic Words is astonishing. It delivers an array of tips on how to become a better persuader along with fresh insights into the science of language. This book will fundamentally change how you speak, how you listen, how you write—and maybe even who you are. — Daniel H. Pink, number one New York Times bestselling author of To Sell Is Human, The Power of Regret, and Drive This book changed how I speak. It’s mind-blowing to see real, scientific research and data that illustrates how we can persuade others, deepen social connections, and increase our impact. Jonah Berger’s research combined with his crisp storytelling style is sure to turn this book into a modern classic in behavioral science. — Guy Raz, podcast host and creator of How I Built This, Wisdom from the Top, The Great Creators, and Wow in the World I am grateful to be one of the many who have learned from this master teacher. — Jim Collins, author of Good to Great and coauthor of Built to Last A riveting read on how the words we use shape the impact we have. Jonah Berger has a knack for making science sparkle, and he doesn’t just tell you how to write and speak more persuasively—he shows you. — Adam Grant, number one New York Times bestselling author of Think Again and host of the TED podcast Re:Thinking There’s a difference between being right and being effective. And a few words make all the difference. If you want to be more persuasive, read this book. — Scott Galloway, New York Times bestselling author of Adrift and The Four "Language so surrounds us that, sometimes, we forget it’s there. But there are some words that have more power. Magic Words shows us how to use them." — Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better

    3 in stock

    £20.00

  • Thanks for the Feedback

    Penguin Books Ltd Thanks for the Feedback

    15 in stock

    Book SynopsisThe authors of the classic Difficult Conversations teach you how to take criticism productively in Thanks for the Feedback.We get feedback every day of our lives, from friends and family, colleagues, customers, and bosses, teachers, doctors, and strangers. We''re assessed, coached, and criticized about our performance, personalities and appearance.We know that feedback is essential for professional development and healthy relationships - but we dread it and even dismiss it. That''s because while want to learn and grow, we also want to be accepted just as we are.Thanks for the Feedback is the first book to address this tension head on. In it, the world-renowned team behind the Harvard Negotiation Project offer a simple framework and powerful tools, showing us how to take on life''s blizzard of comments and advice with curiosity and grace.''I''ll admit it: Thanks for the Feedback made me uncomfortable. And that''s one reason I liked it so much. With keen insight and lots of practical takeaways, it reveals why getting feedback is so hard - and then how we can do better'' Daniel H. Pink, author of To Sell Is Human and Drive''Thanks for the Feedback is a road map to more self-awareness, greater learning, and richer relationships. A tour de force'' Adam Grant, Wharton professor and author of Give and TakeDouglas Stone and Sheila Heen are Lecturers on Law at Harvard Law School and cofounders of Triad Consulting. Their clients include the White House, Citigroup, Honda, Johnson & Johnson, Time Warner, Unilever, and many others. They are co-authors of the international bestseller Difficult Conversations. Stone lives in Cambridge, MA. Heen lives with her husband and three children in a farmhouse north of Cambridge, MA.Trade ReviewI'll admit it: Thanks for the Feedback made me uncomfortable. And that's one reason I liked it so much. With keen insight and lots of practical takeaways, it reveals why getting feedback is so hard - and then how we can do better -- Daniel H. Pink, author of To Sell is Human and DriveThanks for the Feedback is a road map to more self-awareness, greater learning, and richer relationships. A tour de force -- Adam Grant, Wharton professor and author of Give and TakeImagine an organisation where everyone is actually good at receiving feedback. People would learn and grow. Impossible, you say? Thanks to this insanely original and powerful book, maybe not -- Judy Rosenblum, former chief learning officer of Coca-Cola and founder of Duke Corporate Education

    15 in stock

    £10.44

  • Turn the Ship Around

    Penguin Books Ltd Turn the Ship Around

    15 in stock

    Book Synopsis''David Marquet is the kind of leader who comes around only once in a generation... his ideas and lessons are invaluable'' - Simon Sinek, author of Start With Why----------Leadership lessons from a nuclear submarine captain to help you transform how you work.Captain David Marquet was used to giving orders. In the high-stress environment of the USS Santa Fe, a nuclear-powered submarine, it was crucial his men did their job well. But the ship was dogged by poor morale, poor performance and the worst retention in the fleet.One day, Marquet unknowingly gave an impossible order, and his crew tried to follow it anyway. He realized he was leading in a culture of followers, and they were all in danger unless they fundamentally changed the way they did things.Marquet took matters into his own hands and pushed for leadership at every level. Before long, his crew became fully engaged and the Santa Fe skyrocketed from worst to first in the fleet.No matter your industry or position, by reading Marquet''s business classic, you can learn how to create a workplace where everyone takes responsibility for their actions, people are healthier and happier - and everyone is a leader.Trade ReviewI don't know of a finer model of this kind of empowering leadership than Captain Marquet. And in the pages that follow you will find a model for your pathway * Stephen R. Covey, author of The 7 Habits of Highly Effective People *To say I'm a fan of David Marquet would be an understatement . . . I'm a fully fledged groupie. He is the kind of leader who comes around only once a generation. He is the kind of leader who doesn't just know how to lead, he knows how to build leaders. His ideas and lessons are invaluable to anyone who wants to build an organization that will outlive them * Simon Sinek, optimist and author of Start with Why *The best how-to manual anywhere for managers on delegating, training, and driving flawless execution. * FORTUNE *One of the 12 best business books of all time... Timeless principles of empowering leadership. * USA TODAY *

    15 in stock

    £10.44

  • Ultimate Presentations

    Kogan Page Ltd Ultimate Presentations

    15 in stock

    Book SynopsisJay Surti is a business presentation coach, speaker and consultant. She works with executives, teams and MBA candidates to help them transform their presentations to make sure they engage with their audience and get their message across. She has been a Judge at MassChallenge UK and served as an Executive Board Member of Women in Banking and Finance. She has recently been appointed as a Board Member of the Governing Body of the University of Dundee and is a Council Member for the Women's Engineering Society.Table of Contents Chapter - 00: Introduction; Section - ONE: The importance of presentation skills; Chapter - 01: Why presentation skills are important; Chapter - 02: Giving presentations at interviews and assessment centres – the essentials; Chapter - 03: Giving presentations in your professional life – the essentials; Section - TWO: The presentation; Chapter - 04: How to prepare for a presentation; Chapter - 05: How to structure your presentation; Chapter - 06: Time management; Chapter - 07: Presentation styles and techniques; Chapter - 08: Presenting as part of a group; Chapter - 09: Using technology and visual aids; Chapter - 10: Openings and endings; Section - THREE: You; Chapter - 11: Personality and message; Chapter - 12: Personal brand; Chapter - 13: Overcoming nerves; Chapter - 14: Body language; Chapter - 15: Verbal communication; Chapter - 16: Coping with the unexpected; Section - FOUR: The audience; Chapter - 17: Tailoring your presentation to your audience; Chapter - 18: Impressing potential employers in an interview presentation; Chapter - 19: Answering questions on the spot; Chapter - 20: Audience interaction or participation; Chapter - 21: Conclusion

    15 in stock

    £15.29

  • A Minute to Think

    HarperCollins Publishers Inc A Minute to Think

    15 in stock

    Book SynopsisWe’re relentlessly behind the curve, dousing fires everywhere, and our 3 a.m. insomnia provides the only unscheduled thinking time of the day.What we need reinserted in our lives is the missing element of white space—short periods of open, unscheduled time that, when recaptured, change the very nature of work.Trade Review“This book is more than a first-rate guide to getting more and better work done. It is a powerful meditation on the false lure of busyness and the sustaining power of the pause. A Minute to Think is essential reading for maddening times.” — Daniel H. Pink, author of When, Drive, and To Sell Is Human “I absolutely loved A Minute to Think. It’s one of the most captivating and relevant approaches to solving busyness that I’ve read. Juliet’s energetic style and practical insights play a pivotal role as we long to pause yet be more productive and creative in this next decade of hybrid working.” — Angela Ahrendts, DBE, former SVP of Apple Retail and CEO of Burberry “Juliet Funt makes a compelling case for a tactic that’s both critically important and distressingly overlooked: the strategic pause. If you regularly feel overwhelmed by your work, read this book!” — Cal Newport, New York Times bestselling author of A World Without Email and Deep Work “This smart, funny business book is brimming with actionable tools. It’s certain to make any team stronger.” — Patrick Lencioni, president, The Table Group; New York Times bestselling author of The Five Dysfunctions of a Team “My decades of experience in the productivity arena have taught me you don’t need more time—you need more room. Room to be creative, to be strategic, and simply to be present in whatever you’re doing. Juliet provides an elegant and easily followed manual of how to get us there. Bravo.” — David Allen, international bestselling author of Getting Things Done "Rarely has an author produced something so immediately relevant and profoundly important to balancing my life and to my daily practices at work. Reading A Minute to Think is an investment in getting the most out of our most precious commodity–time. Bravo." — Nicholas Drake, Vice President Global Marketing at Google “Like many, I spent most of my life convinced that busy was the same as productive. That’s how I fed my self-esteem for years. But reading A Minute to Think, I have finally and fully understood what Aristotle said: “The quality of life is determined by its activities.” — Bradley J. Preber, CEO, Grant Thornton LLP "So many of us are consumed, buried, busy and overwhelmed. A Minute to Think will set us free, delivering an immediately shift towards doing better work every day. This book is a necessary and profound advancement tool for the modern day workplace culture." — Rory Vaden, New York Times bestselling author of Take the Stairs and creator of the viral TEDx talk “How to Multiply Time” "Juliet Funt is a master of time management and she recognizes the need to attack busyness with a vengeance. I’m excited for you to explore her book on this topic so you can reevaluate how you think, work, and behave to focus on the most important things that only you can do." — Craig Groeschel, New York Times bestselling author and Pastor of Life.Church “I wish I wrote this book.” — John Cleese, comedy legend

    15 in stock

    £22.00

  • Flip the Script

    Little, Brown Book Group Flip the Script

    3 in stock

    Book SynopsisThis book will change the way you think about persuasion, and have you closing deals in no time.These days, it''s just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we''ve grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we''re told what to think, our defences go up.That''s why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They''ll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps.You will learn how to:*Achieve Status Alignment: Use a status tip-off, a strategically placed remark that identifies you as an insider who can relaTrade ReviewOren Klaff is one of the most engaging writers in the business world today. Flip the Script is hugely entertaining - you'll find yourself eagerly turning the pages, engrossed in Klaff's remarkable tales of dealmaking . . . then suddenly look up and realise he's just taught you a whole new set of complex sales techniques, and somehow made it fun -- Matthew Dixon, coauthor of The Challenger SaleIn Flip the Script Oren Klaff gives readers powerful tools that will help them get what they want. Instead of trying to convince people to buy what you're selling, his techniques will show you how to create an entirely different dynamic. A game-changing read -- Daymond John, costar of Shark Tank and author of The Power of Broke and Rise and GrindOren Klaff should have been a spy. He could recruit and sell to anyone. The stories in this book will keep you on the edge of your seat and show you how a true master of influence operates. In these pages, Oren shares the tradecraft you need to close any kind of deal -- Jason Hanson, former CIA officer and author of Spy Secrets That Can Save Your LifeFlip the Script is the rare book that shows you how to increase your influence at work and at home. Oren Klaff's methods are both intuitive and completely actionable. This book is loaded with real-world examples, some radical, some surprising, but all incredibly useful -- Jonah Berger, author of ContagiousFlip the Script is a riveting book. This critically important handbook of influence principles is culled and perfected from Oren Klaff's remarkable career as an investment banker. Refreshing, insightful and, above all, incredibly useful, this book gives you the tools to create influence with integrity. It's a great read -- Phil Jones, author of Exactly What to Say

    3 in stock

    £11.69

  • Take Command

    Simon & Schuster Ltd Take Command

    3 in stock

    Book SynopsisTake Command offers powerful tools and time-tested methods to help you take charge of your thoughts, relationships and future. A successful life starts with the self. How do we use the power of mindset to deal with stress and anxiety, gain perspective on negative emotions, and build resilience? Once we understand our inner lives, how do we create enriching, rewarding, and enduring relationships? How do we deal with difficult people and manage conflict? After mastering our thoughts and relationships, how do we live courageously and bring out the best in ourselves and other people?For more than one hundred years, the wisdom of Dale Carnegie has provided millions of people around the world with richer, more fulfilling relationships and a happier way of life. Now, Take Command combines decades of Dale Carnegie’s award-winning training into a master text that tells you everything you need to know about the art of human relations. Based on e

    3 in stock

    £13.49

  • Winning the Room with the Winning Pitch:

    Yellow Pear Press Winning the Room with the Winning Pitch:

    Out of stock

    Book SynopsisStoryteller Tactics for Speeches, Pitch Meetings, and Everyday Life “Jonathan's unique approach is highly insightful, original and practical, delivered in a way that is instantly applicable”—Guy Fowler, Chairman, UBS AustraliaFor entrepreneurs, creatives, business people, or anyone looking to create authentic connective moments, Winning the Room with the Winning Pitch is the public speaking book for you! Expand from a scared fumbling mess to a powerful public speaker that audiences love! Talk to win in every room. How many minutes can you hold a person’s attention? Do you find yourself rambling and losing your point? Do you get nervous before a presentation? Winning the Room with the Winning Pitch teaches public speaking skills applicable to everybody in any situation. Conquer your public speaking fears, learn how to be likable, how to present for work, how to give interesting pitch meetings, and how to—at the end of the day—be a person who wins. Become someone people trust. Give speeches, presentations, and pitch meetings like a true expert. Author Jonathan Pease (JP) is a highly respected creative director and communications expert with over 25 years in the marketing industry. In Winning the Room with the Winning Pitch, he uses his expertise to take you on a fun, fascinating, and practical tour as you become a fearless storyteller people will buy from, both emotionally and financially.Inside Winning the Room with the Winning Pitch, find: How to turn nervous energy into passion and charisma that people engage with A tight, actionable, and memorable system for how to be great at different types of speeches How to apply these skills to various settings like speeches, pitch meetings, presentations, and everyday conversations with friends and dates If you liked Cues, Everyday Business Storytelling, or Your Story Well Told, you’ll love Winning the Room with the Winning Pitch.Trade Review“Pitching is a core part of what we do at UBS and we’re always looking for new ways to increase our edge over the competition. Jonathan's unique approach is highly insightful, original and practical, delivered in a way that is instantly applicable. His take on storytelling continues to shape how we pitch on a daily basis. We’ve done lots of training courses over the years but JP and Winning The Room remain a real stand out.” —Guy Fowler, Chairman, UBS AustraliaTable of ContentsContents Foreword Chapter 1 – Introduction Part One: Fundamentals – Defining and Refining Your Winning Style Chapter 2 – Taking Control Early Chapter 3 – Putting Your Audience on Notice Chapter 4 – A Fresh Look at Eye Contact Chapter 5 – Reading the Room Chapter 6 – Pacing, Pausing and Timing Chapter 7 – Body Language and Movement Chapter 8 – Getting Them Talking Chapter 9 – Voice Modulation Chapter 10 – Gear Changing Chapter 11 – Throwing High Balls Part Two: Techniques – Helping You Win More Often Chapter 12 – Creating Chemistry Chapter 13 – Setting the Moral Chapter 14 – Eradicating Small Talk Chapter 15 – Gotta Get Physical Chapter 16 – Tight Loose Chapter 17 – PERP Chapter 18 – Sign posting Chapter 19 – Build Back Chapter 20 – Drumroll Chapter 21 – Windy Road Part Three: Practical Application – Workbook Section Chapter 21 – People Are Pattern Makers Chapter 22 – Move the tone of the room Chapter 23 – Say More with Less Chapter 24 – Overselling (How to Stop Being Needy) Chapter 25 – Generosity Matters Chapter 26 – Rehearsing Chapter 27 – Conclusion Appendix 1: Frequently Asked Questions (FAQ) Appendix 2: Further Reading and Resources

    Out of stock

    £17.99

  • Presentation Zen

    Pearson Education (US) Presentation Zen

    3 in stock

    Book Synopsis  Garr Reynolds is the bestselling author of Presentation Zen, Presentation Zen Design, and The Naked Presenter, and a leading authority on presentation design and delivery. A sought-after speaker and consultant, his clients include many in the Fortune 500. An award-winning writer, designer, and musician, he is currently Professor of Management and Communication Design at Kansai Gaidai University in Japan. Garr is a former corporate trainer for Sumitomo Electric, Inc. and worked as the Manager for Worldwide User Group Relations at Apple, Inc. His popular website can be found at presentationzen.com. He lives with his family in the countryside of Nara, Japan.Table of ContentsForeword by Guy Kawasaki INTRODUCTION Presenting in Today's World PREPARATION Creativity, Limitations, and Constraints Planning Analog Crafting the Story DESIGN Simplicity: Why It Matters Presentation Design: Principles and Techniques Sample Visuals: Images & Text DELIVERY The Art of Being Completely Present Connecting with an Audience The Need for Engagement NEXT STEP: The Journey Begins

    3 in stock

    £27.54

  • Surrounded by Psychopaths

    St. Martin's Press Surrounded by Psychopaths

    Out of stock

    Book SynopsisPart of the bestselling Surrounded by Idiots series! #1 internationally bestselling author Thomas Erikson shows readers how to identify and avoid the psychopaths around them.Charming, charismatic, and delightful or manipulative, self-serving, and cunning? Psychopaths are both and that's exactly what makes them dangerous. Bestselling author of the international phenomenon Surrounded by Idiots, Thomas Erikson reveals how to identify the psychopaths in your life and combat their efforts to control and manipulate. Using the same simple four-color system of behavior classification that made Surrounded by Idiots so popular, Surrounded by Psychopaths teaches readers how to deal with psychopaths in their lives by becoming aware of their own behavior and their weaknesses. Vivid example stories illustrate ways that psychopaths can take advantage of various behavior types, helping readers identify their own weaknesses and be proactive

    Out of stock

    £11.04

  • Essentials of Business Communication

    Cengage Learning, Inc Essentials of Business Communication

    Out of stock

    Book SynopsisEnsure you have the job-ready writing and communication skills that today's employers demand with Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 12E. This market-leading text and its online study tools help you develop the professional and communication skills that employers seek, including writing, speaking, critical thinking and teamwork. Updated employment chapters offer insights into a labor market that is more competitive and dependent on technology than ever before. The latest trends, technologies and practices, based on interviews with practitioners and the research of thousands of articles and blogs emphasize transferable professional skills. Timely advice guides you through building your brand, searching for a job, writing a winning résumé, interviewing effectively and using LinkedIn. Optional editing challenges and grammar reviews and a complete grammar guide at the end of the book help you improve critical language skills. MindTap online study tools let you further refTable of ContentsPart 1: BUSINESS COMMUNICATION IN THE INFORMATION AGE. 1. Thriving in a Digital, Social, and Mobile Workplace. Part 2: THE WRITING PROCESS IN THE DIGITAL ERA. 2. Planning Business Messages. 3. Organizing and Drafting Business Messages. 4. Revising Business Messages. Part 3: WORKPLACE COMMUNICATION. 5. Short Workplace Messages and Digital Media. 6. Positive and Neutral Messages. 7. Bad-News Messages. 8. Persuasive Messages. Part 4: BUSINESS REPORTS AND PROPOSALS���BEST PRACTICES. 9. Informal Reports. 10. Proposals and Formal Reports. Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS. 11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations. Part 6: EMPLOYMENT COMMUNICATION. 13. The Job Search, R��sum��s, and Cover Messages. 14. Interviewing and Following Up. Appendix A: Message Formats. Appendix B: Documentation Formats. Appendix C: Correction Symbols and Proofreading Marks. Appendix D: Grammar/Mechanics Handbook With Review Exercises (Including Confusing Words and 160 Frequently Misspelled Words). Glossary (Available within MindTap). Index.

    Out of stock

    £203.30

  • Captivate

    Penguin Books Ltd Captivate

    15 in stock

    Book SynopsisDo you wish you could decode people? Do you want a formula for charisma? Do you want to know exactly what to say to your boss, your date or your networking partner? You need to know how people work.As a human behaviour investigator, Vanessa Van Edwards studies the hidden forces that drive our behaviour patterns in her lab - and she''s cracked the code. In Captivate she shares a wealth of shortcuts, systems and behaviour hacks derived from her research, to help you take charge of interactions at work and at home. You''ll learn how to execute a social game plan to navigate any social situation; how to speed-read faces for 7 universal ''micro-expressions'' that can be used to predict people''s emotions; and much more besides. When you understand the laws of human behaviour you can get along with anyone. With Vanessa''s help, you will never interact in the same way again.Trade ReviewFull of helpful tips, actionable anecdotes and fascinating research, Captivate is the consummate wingman (or woman) - a book you'll hear whispering in your ears, giving you social superpowers -- Jenny Blake, author of PIVOTIn Captivate, Vanessa Van Edwards has not only decoded the secret formula for what makes people tick, she also explains how to harness and put the latest people science into action -- Jordan Harbinger, founder of The Art of CharmThere is a big difference between faking your way into a building relationships and deeply understanding the science of what makes people tick so that you can naturally and effectively connect with them. Captivate teaches this science in a fun and accessible way, so that you apply the learning in your everyday life, growing your network, influence and impact -- Pamela Slim, author of BODY OF WORKThis book is rewarding regardless of your level of skill in getting along with others -- Art Markman PhD, co-author of BRAINS BRIEFS

    15 in stock

    £10.44

  • Pitch Anything An Innovative Method for

    McGraw-Hill Education - Europe Pitch Anything An Innovative Method for

    15 in stock

    Book SynopsisGold Medal Winner--Tops Sales World's Best Sales and Marketing BookâœFast, fun and immensely practical.ââJOE SULLIVAN, Founder, FlextronicsâœMove over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.ââJOSH WHITFORD, Founder, Echelon MediaâœWhat do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.ââRALPH CRAM, InvestorâœPitch Anything offers a new method that will differentiate you from the rest of the pack.ââJASON JONES, Senior Vice President, Jones Lang LaSalleâœIf you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.ââSTEVEN WALDMAN, Principal and Founder, Spectrum CapitalâœPitch Anything opened my eyes to what I had been misTable of ContentsSection 1: The Problem; Chapter 1. Why This Book Can Help You; Chapter 2. This is Your Brain, This is Your Brain During a Pitch; Chapter 3. The Strong Method; Section II: The Solution; Chapter 4. Setting and Owning the Frame; Chapter 5. Telling the Story; Chapter 6. Revealing Intrigue and Building Novelty; Chapter 7. Offering the Prize; Chapter 8. Nailing the Hookpoint; Chapter 9. Getting a Decision; Section III: The Benefit; Chapter 10. What the Perfect Pitch Looks Like; Chapter 11. You are now one of the Best

    15 in stock

    £16.19

  • The Halo Effect

    Free Press The Halo Effect

    10 in stock

    Book SynopsisWith two new chapters and a new preface, the award-winning book The Halo Effect continues to unmask the delusions found in the corporate world and provides a sharp understanding of what drives business success and failure.Too many of today’s most prominent management gurus make steel-clad guarantees based on claims of irrefutable research, promising to reveal the secrets of why one company fails and another succeeds, and how you can become the latter. Combining equal measures of solemn-faced hype and a wide range of popular business delusions, statistical and otherwise, these self-styled experts cloud our ability to think critically about the nature of success. Central among these delusions is the Halo Effect—the tendency to focus on the high financial performance of a successful company and then spread its golden glow to all its attributes—clear strategy, strong values, brilliant leadership, and outstanding execution. But should the sam

    10 in stock

    £15.30

  • How to Deal With Difficult People

    John Wiley and Sons Ltd How to Deal With Difficult People

    Out of stock

    Book SynopsisDON T LET PROBLEM PEOPLE GET TO YOU! Whether it s a manager who keeps moving the goal posts, an uncooperative colleague, negative friend, or critical family member, some people are just plain hard to get along with. Often, your immediate response is to shrink or sulk, become defensive or attack.Trade ReviewEverything Hasson writes about is practical and easy to understand, making it ideal for anybody who sometimes finds it hard to talk to people (February 2015, PA Life)Table of ContentsIntroduction vii Part One Dealing With Difficult People 1 1 Difficult People and Their Difficult Behaviour 3 2 Is It You? 17 3 Communicating With Difficult People 45 4 Standing Up to Difficult People 67 Part Two Putting It Into Practice 91 5 Dealing With Direct Hostility 93 6 Dealing With Indirect Hostility 117 7 Dealing With Passive People 143 Part Three When All Else Fails 161 8 Dealing With Impossible People 163 Conclusion 185 About the Author 189 Acknowledgements 191 Index 193

    Out of stock

    £12.99

  • Difficult Conversations (HBR 20-Minute Manager

    Harvard Business Review Press Difficult Conversations (HBR 20-Minute Manager

    1 in stock

    Book SynopsisYou have to talk with a colleague about a fraught situation, but you're worried that they'll yell, or blame you, or shut down. You fear your emotions could block you from a resolution. But you can communicate in a way that's constructive--not combative. Difficult Conversations walks you through: Uncovering the root cause of frictionMaintaining a positive mind-setUntangling the problem togetherAgreeing on a way forward Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

    1 in stock

    £9.36

  • Boardroom Creativity: How to design the future of

    1 in stock

    £13.49

  • The ModernDay Assistant

    Kogan Page Ltd The ModernDay Assistant

    15 in stock

    Book SynopsisLucy Brazier OBE is one of the world's leading authorities on administrative and assistant skills. She is CEO of Marcham Publishing and Publisher of Executive Support Magazine, a training magazine dedicated to the development of administrative professionals.She was awarded an OBE in recognition of her services to office professionals in 2021. She has also received an Honorary Fellowship to the Institute of Administrative Management and is based in London, UK.Trade Review"The Modern-Day Assistant is a must read book. I loved reading it. Lucy delivers a truly knowledgeable, heart driven book for assistants and their leaders." -- Samantha Cox, COO, Denny Group and former EA to Sir Richard Branson"Essential reading for elevating your presence and role. Pulsating with invaluable information and guidance, this book will empower you to become an indispensable force in an ever-changing landscape of the Assistant role." -- Libby Moore, Former Chief Of Staff to Oprah Winfrey"This book has the potential to change not only individual careers but entire organizations. Readers will find themselves rapidly turning the pages to digest the knowledgeable, confident and encouraging mentorship of Lucy Brazier." -- Ann Hiatt, Leadership Strategist, Former EA to Jeff Bezos and former Chief-of-Staff to Eric Schmidt"Prepare to be inspired, equipped, and motivated as you dive into the pages of The Modern Day Assistant. This book will inspire you to reach new heights of excellence and become an invaluable asset to any organization." -- Helen Monument, Chair, World Administrators AllianceTable of Contents Chapter - 00: Introduction; Chapter - 01: A changing world and your place in it; Chapter - 02: The network is all powerful; Chapter - 03: The assistant as an influential leader; Chapter - 04: Communication, the key to advancement; Chapter - 05: Quality conversations, office politics and emotional intelligence; Chapter - 06: Building powerful partnerships; Chapter - 07: So, you think you’re strategic?; Chapter - 08: The productivity piece; Chapter - 09: The future is hybrid; Chapter - 10: Project management; Chapter - 11: The problem is not the problem; Chapter - 12: Stress: how to stop the overwhelm; Chapter - 13: Book club questions;

    15 in stock

    £13.49

  • Las 16 leyes indiscutibles de la comunicación:

    Penguin Random House Grupo Editorial Las 16 leyes indiscutibles de la comunicación:

    1 in stock

    Book Synopsis

    1 in stock

    £14.44

  • Strategic Science Communication

    Johns Hopkins University Press Strategic Science Communication

    15 in stock

    Book SynopsisWhat tactics can effective science communicators use to reach a wide audience and achieve their goals?Effective science communicationthe type that can drive behavior change while boosting the likelihood that people will turn to science when faced with challengesis not simply a matter of utilizing social media or employing innovative tactics like nudges. Even more important for success is building long-term strategic paths to achieve well-articulated goals. Smart science communicators also want to create communication opportunities to improve their own thinking and behavior. In this guidebook, John C. Besley and Anthony Dudo encapsulate their practical expertise in 11 evidence-based principles of strategic science communication. Among other things, science communicators, they argue, should strive to seem competent, warm, honest, and willing to listen. Their work should also convey a desire to make the world a better place. Highlighting time-tested methods for building rapport with an Trade ReviewIn Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement, authors John Besley and Anthony Dudomake a much-needed link between the practice of and training in science communication, and the research that impacts those activities. Throughout the book, the authors balance actionable information for practitioners and the theoretical literatures underpinning them—and they do so admirably. Both of the book's intended audiences, practitioners and researchers, can glean informative insight from its pages.—Journal of Science CommunicationTable of ContentsAcknowledgmentsIntroductionChapter 1.What It Means to Be a Strategic Science CommunicatorChapter 2. Science Knowledge as a Communication ObjectiveChapter 3. Show WarmthChapter 4. Show IntegrityChapter 5. Be Willing to ListenChapter 6. Show You Are Not That Different (and Respect Others' Differences)Chapter 7. Show CompetenceChapter 8. Share Risks and BenefitsChapter 9. Share What Other People Think Is NormalChapter 10. Foster Self-EfficacyChapter 11. Share Emotions and Frames, CarefullyChapter 12. The Need to Take Communication More SeriouslyAppendixesA. Survey MethodsB. Supplementary TablesC. Examining Goals and Objectives WorksheetsIndex

    15 in stock

    £29.70

  • The Financial Times Essential Guide to Writing a

    Pearson Education Limited The Financial Times Essential Guide to Writing a

    15 in stock

    Book SynopsisVaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.Table of ContentsPart 1: Preparing your plan 1. Essential preparation Part 2: Writing your plan 2. The business 3. Market demand 4. Competition 5. Strategy 6. Resources 7. Financials and forecasts 8. Risk, opportunity and sensitivity 9. Conclusion Part 3: Using your plan 10. Pitching your plan 11. Setting targets 12. Performing to plan 13. Epilogue: Beware these characters!

    15 in stock

    £21.59

  • Marketing Communications

    Pearson Education Limited Marketing Communications

    15 in stock

    Book SynopsisChris Fill BA, MSc. is a Director of Fillassociates and was a Principal Lecturer at the University of Portsmouth. He was also a Fellow and for 15 years, Senior Examiner for Marketing Communications at the Chartered Institute of Marketing. He has worked with the Institute of Practitioners in Advertising on special projects and for clients in the UK and overseas. Having authored over 36 textbooks, and published papers in many leading academic journals, he is recognised internationally for his contribution to marketing communications. Sarah Turnbull Ph.D., MBA, MSc, FCIM, FHEA, is Professor of Marketing at the University of Portsmouth. Sarah is a Freeman of the Worshipful Company of Marketors and a Fellow of The Chartered Institute of Marketing. Prior to joining academia she worked in a number of global advertising agencies. Her research on advertising practice and creativity has been published in leading acaTable of ContentsPreface Acknowledgements Part 1 An introduction to marketing communications The scope of marketing communications Communication: theory, interactivity and influencers Understanding buyer behaviour and improving engagement How does marketing communications work? Part 2 Managing marketing communications Marketing communications: strategies and planning Marketing communications: objectives and positioning Branding and marketing communications Integrated marketing communications Budgeting and evaluation Part 3 The marketing communications mix Advertising: role, forms and strategy Public relations and sponsorship Direct marketing and sales promotion Brand: placement, experience and packaging Content: messages, credibility and creative approaches Media: principles, practice and formats Media planning: concepts and practices Author index Subject index Credits

    15 in stock

    £61.99

  • Sell with a Story

    Amacom Sell with a Story

    Out of stock

    Book Synopsis

    Out of stock

    £14.24

  • Harvard Business Review Guides Ultimate Boxed Set

    Harvard Business Review Press Harvard Business Review Guides Ultimate Boxed Set

    15 in stock

    Book SynopsisHow-to guides to your most pressing work challenges.This 16-volume, specially priced boxed set makes a perfect gift for aspiring leaders looking for trusted advice on such diverse topics as data analytics, negotiating, business writing, and coaching.This set includes: Persuasive Presentations Better Business Writing Finance Basics Data Analytics Building Your Business Case Making Every Meeting Matter Project Management Emotional Intelligence Getting the Right Work Done Negotiating Leading Teams Coaching Employees Performance Management Delivering Effective Feedback Dealing with Conflict Managing Up and Across Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

    15 in stock

    £153.75

  • Sketchnote Handbook The

    Pearson Education (US) Sketchnote Handbook The

    Out of stock

    Book SynopsisTrade Review"Entertaining and memorable (just like sketchnotes), this fast-reading, fact-packed book by the godfather of sketchnoting provides everything you and your team need to know about the creative, mnemonic, and business benefits of this brilliant new method of note taking." -Jeffrey Zeldman, author of Designing with Web Standards "The perfect introduction to visual note taking and the most useful how-to guide I've ever read, no contest." -Josh Kaufman, author of The Personal MBA: Master the Art of Business "Mike Rohde has taken his original, fun, and smart approach to note taking and broken it down into simple, clear steps. Now anyone can use sketchnotes to capture ideas-even you and me." -Chris Guillebeau, author of The $100 Startup "I hear a lot of people talk about sketchnoting, visual thinking, and how best to harness your ideas. Mike Rohde is the real deal. When Mike Rohde puts pencil and ink to paper, you should damn well be paying attention." -Shawn O'Keefe, SXSW Interactive Festival Producer "Anyone who utilizes the practical methodology Mike demonstrates in this book will not only improve their retention regarding the collating of notes, they'll fundamentally increase their overall creative potential as well. As Saul Bass so eloquently stated, 'Design is thinking made visual,' and sketchnotes are an ideal way to archive intellectual assets and flesh them out via simple drawing methods. This is a profoundly simple book, yet the results will be simply profound because it equips anyone to be able to do this." -Von Glitschka, Glitschka Studios "Sketchnotes are a great way to capture the highlights of an idea in a way that'll naturally work for your brain. Nobody will teach you how to do it better than Mike. -David Heinemeier Hansson, 37signals and co-author of REWORK "I use sketchnoting as a way to calm my brain-and help me focus on the task at hand-while it is trying to run off without me. With The Sketchnote Handbook, Mike gives you the backstory and the method to creating truly beautiful notes. It's a marvel to behold." -Myke Hurley, founder of the 70Decibels network "Mike Rohde practices what he preaches. This beautiful, simple book has everything you need to sketchnote like a pro! The Sketchnote Handbook is destined to be the definitive guide to a new, practical, and innovative discipline." -Dave Gray, X-PLANE, author of The Connected Company and co-author of Gamestorming "Something magical happens when you take notes with pictures and words together. In this friendly, encouraging book, sketchnote wizard Mike Rohde shares his secrets so that anybody can steal his tricks for capturing ideas with pen and paper." -Austin Kleon, author of Steal Like an Artist "The Sketchnote Handbook is an informative, hands-on book designed to quickly share the principles of sketchnoting, so you can get right to creating sketchnotes for yourself. Mike's fun, illustrative style energizes you to pick up a pen and sketchnote!" -Nancy Duarte, CEO Duarte Inc, best-selling author of Resonate and Slide:ology "This book is not really a book. It's a tool kit for learning a new and better way of capturing and understanding information, and it's perfectly aligned with the way our brains actually work. If you're a student, or a teacher, or a businessperson, this book has the potential to change the way you learn, and the way you think." -Daniel Coyle, The New York Times best-selling author of The Talent Code and The Little Book of Talent "Never fear note taking again. Rohde demystifies the practice and makes it accessible to everyone. Your brain will thank him later." -Sunni Brown, co-author of Gamestorming "The Sketchnote Handbook is a call to fully engage and enhance the big concepts and key ideas we are exposed to at conferences, in meetings, and daily life. Doodles are no longer a dirty word! Mike Rohde's easy examples and straightforward explanations make it accessible for anyone. This is a revolution that takes simple note taking to another plateau, turning it into actionable art." -Patrick Rhone, author of Keeping It Straight and enough "For The Sketchnoting Handbook, Mike uses his famous talent of distilling and illustrating other people's ideas, and he shares some ideas of his own-how to create your own awesome sketchnotes. Not only is Mike a clever illustrator, he's also an approachable and clear communicator. His book is equal parts fun and instruction." -Shawn Blanc, shawnblanc.net "There are great storytellers, and there are great artists. And then there is Mike Rohde: a magnificent blend of the two. What Mike has made into a professional art form we once did as children-rely on a blend of visuals and words to communicate. We've since been pulled too far in the direction of words, and Mike's book is here to help us reawaken the full range of our abilities." -Leslie Bradshaw, co-founder, president, and COO of JESS3 "The Sketchnote Handbook is neither about sketching nor is it about note taking. It's about receiving and processing the world in a more complete and insightful way. It's a software upgrade for your brain. For those who've been shamed into thinking that drawing is either beyond them or beneath them, this book offers a whole new way of mastering the daily onslaught of information and turning it into raw material for discovery. (For those of us who've done this all our lives, the book provides a beautifully conceived and lovingly illustrated treat, and a great gift for our left-brained friends.)" -Stefan G. Bucher, creator of dailymonster.com, author of 344 Questions: The Creative Person's Do-It-Yourself Guide to Insight, Survival, and Artistic FulfillmentTable of ContentsChapter 1: What Are Sketchnotes?Chapter 2: Why Sketchnote?Chapter 3: Listen UpChapter 4: The Sketchnoting Process Chapter 5: Types of SketchnotesChapter 6: Sketchnote StrategiesChapter 7: Sketchnoting Techniques

    Out of stock

    £27.54

  • Illuminate

    Penguin Putnam Inc Illuminate

    10 in stock

    Book SynopsisTHE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO.With these words, Apple Inc., and its leader, Steve Jobs, catalyzed a movement. Whenever Jobs took the stage to talk about new Apple products, the whole world seemed to stop and listen. That’s because Jobs was offering a vision of the future. He wanted you to feel what the world might someday be like, and trust him to take you there.As a leader, you have the same potential to not only anticipate the future and invent creative initiatives, but to also inspire those around you to support and execute your vision.In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people. Duarte and Sanchez lay out a plan to help you lead people through the five stages of transformation using speeches, stories, ceremonies, and symbols.This visual and accessible communication guidebook will show you how Apple, Starbucks, IBM, charity: water, and others have mobilized people to embrace bold changes.To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you, too, can turn your idea into a movement.

    10 in stock

    £25.50

  • Pitch Perfect

    HarperCollins Publishers Inc Pitch Perfect

    1 in stock

    Book SynopsisDuring the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.In these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you’ve left the room.Trade ReviewWith Bill McGowan's book in front of you, your days of thinking "I wish I had said that" will be behind you. His peerless advice offers readers a real chance to be heard and to succeed. -- Sheryl Sandberg "Bill McGowan has captured the indefinable human essence of his teaching on the written page. You are assured of learning more than you can imagine while enjoying Pitch Perfect." -- Wynton Marsalis, managing and artistic director, Jazz at Lincoln Center "[This] guidebook...is evenhanded and straightforward and brims with advice for anyone hoping to brush up on public speaking, effective presentation skills and interviewing prowess both within and outside of the contemporary workforce marketplace." -- Kirkus Reviews "Success depends on having a great game plan. In Pitch Perfect, Bill McGowan provides just that-winning strategies for how to improve your communication skills, especially in life's red-zone situations." -- Eli Manning, quarterback, New York Giants "In today's world of micromessages and fleeting attention spans, connecting with your audience is more important than ever. Bill McGowan's Pitch Perfect provides valuable and proven strategies for anyone looking to communicate effectively." -- Denise Morrison, president and CEO, Campbell Soup Company "Bill McGowan has identified a fresh and simple way for us to rethink how we communicate. His innovative strategies work not just in our professional lives but in everyday life as well. That's why he's an excellent teacher and why I always enjoy working with him." -- Daniel Ek, CEO, Spotify "Bill McGowan proves in Pitch Perfect what his clients already know-he is the premiere communications coach in business today. His insightful advice and strategies work." -- Thomas Keller, The French Laundry "You can learn to express yourself more effectively, handle difficult conversations gracefully and deliver a great presentation by following and practicing...McGowan packs the book with valuable examples of what was said versus what should have been said...Filled with smart, valuable advice, Pitch Perfect is a home run." -- Success

    1 in stock

    £10.44

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