Description

Book Synopsis

Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.



Table of Contents

Part 1: Preparing your plan

1. Essential preparation

Part 2: Writing your plan

2. The business

3. Market demand

4. Competition

5. Strategy

6. Resources

7. Financials and forecasts

8. Risk, opportunity and sensitivity

9. Conclusion

Part 3: Using your plan

10. Pitching your plan

11. Setting targets

12. Performing to plan

13. Epilogue: Beware these characters!

The Financial Times Essential Guide to Writing a

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    Order before 4pm tomorrow for delivery by Tue 30 Jun 2026.

    A Paperback / softback by Vaughan Evans

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of The Financial Times Essential Guide to Writing a by Vaughan Evans

      Publisher: Pearson Education Limited
      Publication Date: 12/08/2022
      ISBN13: 9781292416175, 978-1292416175
      ISBN10: 1292416173
      Also in:
      Business, Finance & Law Business communication, etiquette and presentation Entrepreneurship / Start-ups

      Description

      Book Synopsis

      Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.



      Table of Contents

      Part 1: Preparing your plan

      1. Essential preparation

      Part 2: Writing your plan

      2. The business

      3. Market demand

      4. Competition

      5. Strategy

      6. Resources

      7. Financials and forecasts

      8. Risk, opportunity and sensitivity

      9. Conclusion

      Part 3: Using your plan

      10. Pitching your plan

      11. Setting targets

      12. Performing to plan

      13. Epilogue: Beware these characters!

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