Description
Book SynopsisVaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.
Table of ContentsPart 1: Preparing your plan
1. Essential preparation
Part 2: Writing your plan
2. The business
3. Market demand
4. Competition
5. Strategy
6. Resources
7. Financials and forecasts
8. Risk, opportunity and sensitivity
9. Conclusion
Part 3: Using your plan
10. Pitching your plan
11. Setting targets
12. Performing to plan
13. Epilogue: Beware these characters!
