Entrepreneurship / Start-ups Books

Book SynopsisFrom the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.Trade ReviewPraise for Patrick Bet-David “Patrick is one of the most exciting thinkers I’ve had a chance to converse with.” —Ray Dalio, author of Principles: Life and Work “Patrick is one of the most driven goal oriented individuals that I have ever met. What he has done has inspired so many including myself. I am not only a friend I am a fan.” —Kevin Hart “Patrick is unusual because he’s a highly successful business person but he’s [also] a thinker… Plato would’ve called him a philosopher-king.” —Robert Greene, author of The 48 Laws of Power “[I believe in and follow] Patrick Bet-David. He has the drive and the fire to make a difference.” —Steve Wozniak, cofounder of Apple “A former veteran himself, Patrick’s teaching style and story is now inspiring other veterans to become entrepreneurs.” —Robert Kiyosaki, author of Rich Dad Poor Dad “Patrick helps entrepreneurs understand exactly what they need to do next.” —Brian Tracy, author of Eat That Frog!

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Book SynopsisChange your job to change your life.Are you tired of the grind of the 9-to-5 job and dreaming of professional satisfaction on your own terms? You can quit the rat race and start up on your own – and you don't need an MBA or a huge investment to do it. The $100 Startup by Chris Guillebeau is your escape hatch.With practical advice, this is your manual to a new way of living. Not around traditional employment, but around your dreams.Learn how to:- Earn a good living on your own terms, when and where you want- Achieve that perfect blend of passion and income to make work something you love- Take crucial insights from 50 ordinary people who started a business with $100 or less- Spend less time working and more time living your lifeStrike the perfect blend of passion and income and break free from the confines of a monotonous job.'The money you have is enough. Chris makes it crystal cleTrade ReviewThe money you have is enough. Chris makes it crystal clear: there are no excuses left. START. Start now, not later. Hurry -- Seth Godin, New York Times bestselling authorThoughtful, funny and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms -- Gretchen Rubin, New York Times bestselling author of The Happiness Project

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Book Synopsis'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.   But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.  A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world. 

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Book SynopsisMake a mindset shift that will open the door to incredible growth and limitless possibility in your business and your life - just by asking the right question.What if everything you did was your choice, including how you spend your time, how much money you make, with whom you have relationships and only doing work that aligns with your purpose? Sound hard? It''s as simple as changing the core question you ask yourself.When you want to accomplish something, stop asking, ''How can I do this?'' Legendary entrepreneur coach Dan Sullivan teaches you to ask instead, ''Who can do this for me?''This question at the heart of the Who Not How philosophy may seem simple, but don''t let the lack of complexity fool you. By mastering Who Not How, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom, along with massive success.Making this shift involves retraining your brain to stop limiTrade Review“Dan Sullivan is the ultimate coach for entrepreneurs. I’ve been learning from him for over 20 years! Anyone who reads Who Not How will know exactly how the best entrepreneurs createfreedom.”— David Bach, New York Times best-selling author, founder of FinishRich.com, and co-founder of AE Wealth Management“How do you shift your life? You shift your thinking. And how do you shift your thinking? Dan Sullivan says it starts by ‘thinking about your thinking.’ Dan is the entrepreneur’s coach of coaches because he helps you think about your thinking to gain an entirely new perspective that doesn’t just impact your business, it elevates every aspect of your life.”— JJ Virgin, CNS, CHFS, New York Times best-selling author and founder of Mindshare Collaborative “To say that I have thrived both personally and professionally because of Dan Sullivan’s coachingwould be an understatement. Dan is blessed with the innate talent to simplify the most complex business situations and create tools that are so easy to use. The world is better off because of him.”— Ninad Tipnis, founder and principal, JTCPL Designs“Dan Sullivan is a one-of-a-kind human being. There is a clarity, tenacity, and conviction that just oozes out of him. Pay close attention, and that wisdom will rub off on you. His generosity of spirit gives you open access to his fascinating thought process.”— Kathy Kolbe, brain researcher and theorist and founder of Kolbe Corp. “If you want to massively grow some part of your life or business, make lots more money, work less, and enjoy life to the fullest, there’s only one place to go—Dan Sullivan and his Strategic Coach Program. I did, and it made all the difference.”— Richard A. Viguerie, pioneer of political direct mail and chairman of American Target Advertising“Since I met Dan Sullivan, my perspective on freedom and success has never been the same. I can’t get enough of his wisdom and cherish his teaching. The impact on my family and me has been significant. Dan is hands down the best coach for anyone looking to find and then execute the entrepreneurial life they were put on this earth to live!”— Mark Timm, serial entrepreneur and co-author of Mentor to Millions

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Book SynopsisThis is the road map to a seven-figure business . . . in one year or less The word "entrepreneur" is today's favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so-called "easy paths to success." The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of new entrepreneurs hit the million-dollar level by using an exclusive and foolproof formula. By cutting out the noise and providing a clear and proven plan, this roadmap helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: * The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months. * The Growth (Months 5 - 8): Once you're in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business. * The Gold (Months 9-12): It's time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day. Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He's seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses. If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life.Trade Review"Ryan has been on my podcast several times, and I enjoy watching his journey. As douchey as this title is, I am confident that it will inspire a new kind of entrepreneur." -Gary Vaynerchuk, chairman of VaynerX, and bestselling author "Ryan has used his own challenges-and the knowledge of so many inspiring and successful entrepreneurs that came before us-to outline a recipe that will make it so much easier to expand your business and yourself. Pay attention and reap the benefits!" -Suzy Batiz, creator and CEO of Poo~Pourri and supernatural "With the world as polarized as it is, it takes a special ability to present a unifying message around business, money, and capitalism, and Ryan does just that. I've never seen someone provide such a detailed playbook to hitting your first million, and there is no one better to do this than Ryan Daniel Moran." -JP Sears, comedian, author, and host of Awaken With JPTable of ContentsContents Foreword by Russell Brunson Preface: Don't Read this Book Introduction 1: The Landscape of Opportunity 2: The Mindset of a Seven-Figure Entrepreneur 3: Step One: Choose Your Customer 4: Step Two: Develop Your First Product 5: Step Three: Funding Your Business 6: Step Four: Stack the Deck 7: Step Five: Launching Your First Product 8: Step Six: Growing to Twenty-Five Sales a Day 9: Step Seven: Build a Million-Dollar Brand 10: Step Eight: Getting to $100k per Month and Beyond 11: Step Nine: Putting It All Together 12: Step Ten: The Big Payday Conclusion: The Adventure Never Ends Index

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Book SynopsisTrade Review“Brown writes with a winning combination of thoughtfulness, pragmatism and enthusiasm... He avoids the trap of presenting design thinking as a panacea. Mr. Brown charts its failures as well as successes…” — New York Times “It’s like getting golf tips from Tiger Wood’s coach. Tim Brown’s firm IDEO has won more medals for innovative design than anyone in the world. If you want to be more innovative at work or in life, study with the coach of champions.” — Chip Heath, co-author of Made to Stick “In his new book, the CEO of design shop IDEO shows how even hospitals can transform the way they work by tapping frontline staff to engineer change.” — BusinessWeek “This should be mandatory reading for marketers and engineers who can’t understand why a product as cool as the Segway wasn’t a breakout hit.” — Inc. “Tim Brown has written the definitive book on design thinking. Brown’s wit, experience, and compelling stories create a delightful journey. His masterpiece captures the emotions, mindset, and methods required for designing everything from a product, to an experience, to a strategy in entirely different ways.” — Robert I. Sutton, author of The No Asshole Rule “With people like Brown codifying design thinking, the tools are out there to solve our problems if a few people are willing to attack them with that sort of tenacity.” — Core77 “Tim Brown’s vision, intellect, empathy and humility shine through every page of this book. Change by Design is for dreamers and doers, for corporate executives and NGO leaders, for teachers, students and those interested in the art of innovation.” — Jacqueline Novogratz, founder, Acumen Fund and author, The Blue Sweater “Design thinking... is a way of seeing the world and approaching constraints that is holistic, interdisciplinary, and inspiring.” — Ivy Ross, executive vice president of marketing, The Gap “Brown is clear, persuasive, and often funny... Even for those of us without our own sovereign nation or blue-chip corporation, design thinking offers a guide for rethinking and organizing our everyday creative processes.” — SEED “Brown makes a potent case for employing this creative collaboration in a variety of settings.” — Miami Herald “With clarity and crispness, Tim Brown, CEO of the honored, global design consultancy IDEO, demonstrates through noteworthy examples how the principles of design found in a studio can be applied to many of the most urgent challenges facing society, business and government today.” — Peter F. Eder, World Future Review “In his highly readable and compelling new book, Change by Design, Tim argues that “design thinking” needs to permeate every organization—and shape all of its interactions with its constituents.” — Gary Hamel, writer of Management 2.0

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Book SynopsisTrade Review"[Show Your Work is] timeless; readers can return to it repeatedly throughout life and still glean useful ideas and tips... Anyone starting out (or starting over)...will find upbeat encouragement here." Library Journal Some people are natural self-promoters. For others, it s painfully difficult to put their work out there. In this creatively designed pocket-sized book, Kleon offers the latter group effective strategies that allow them to share their work without leaving their comfort zone . Kleon s advice is sassy and spot-on. Publishers Weekly [The] subtitle could just as easily be, How to Self-promote Without Being a Jerkface. It s an incredibly useful and compulsively readable short book. Fast Company Kleon addresses with equal parts humility, honesty, and humor one of the quintessential questions of the creative life: How do you get discovered ? In some ways, the book is the mirror-image of Kleon s debut rather than encouraging you to steal from others it offers a blueprint to making your work influential enough to be theft-worthy. Brain Pickings A must-read for anyone involved in the creative process. LibraryReads Kleon s powerful advice makes this small-format book not-at-all little. Booklist In this motivating book, packed with smart approaches, ideas and quotes, Kleon teaches you how best to navigate through creative work in the present day... A certain and deserved bestseller. The Bookseller It s not often that I find myself reviewing a book that I can say has already changed my life... At a crucial turn in this fabulous little wallop of a book comes the simple directive, Share something small every day. That something oughtn t be your Instagrammed latte or a selfie, but something useful or interesting about your work. Put enough somethings out there, and a lone artist or entrepreneur can soon be a productive part of a creative community. BookPage "

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Book SynopsisThink big, buy small.Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success.But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute

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Book SynopsisCan a book inspire action? Can it make us get up and move? Start something? Live differently? This is The Book of Do. Within these pages you ll find over 50 colour photographs, 30 illustrations, 8 lists, 6 recipes, 4 diary entries and hundreds of ideas around business, creativity, resilience and wellbeing that might just change your life. Ideas + action = change. Are you ready for change? The Do Book Company launched in 2013 with the aim of helping creative entrepreneurs, makers and Doers work smarter and create positive change. Since then, the collection has grown to 40 (and counting!) titles spanning design, business, wellbeing and sustainable living, with each book focusing on the doing rather than the background theory. To celebrate 10 years of publishing, The Book of Do draws together the very best writing and artwork into one seminal anthology. Organised around 10 themed sections, it features wisdom and advice from leading experts including bestselling Do authors David Hieatt, Robert Poynton and Bobette Buster on how to live a more sustainable life, work smarter, or even take a different path. In the words of Dick Dastardly, Don t just stand there, do something!Trade ReviewGenuinely inspiring and galvanizing - The Bookseller

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Book SynopsisA galvanizing playbook for success from Steven Bartlett, one of the world’s most exciting entrepreneurs and the host of the No. 1 podcast The Diary of a CEOThis is a must-read for anyone dreaming of doing something audacious. Jay ShettyValuable lessons about the importance of following a different and unconventional path to power.” Robert GreeneAt the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my chart-topping podcast - are a set of principles that ensure excellence.These fundamental laws underpinned my meteoric rise, and they will fuel yours too, whether you want to build something great or become someone great. The laws are rooted in psychology and behavioral science, in my own experiences, and those of the world's most successful entrepreneurs, entertainers, artists, writers, and at

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Book SynopsisCrushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but itâs not about getting rich. Itâs a blueprint to living life on your own terms.

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Book SynopsisDyson has become a byword for great design, brilliant invention and global success. Now, James Dyson, the entrepreneur who made it all happen, tells his remarkable and inspirational story in Invention: A Life of Learning through Failure.'By continually challenging ourselves, investing in the future and experimenting, we can continue to make the future. We must never stop. Never, for one second become comfortable.' James Dyson In this spirited autobiography, James Dyson interweaves his own life story with a wider exploration of the importance of invention. On the way, the reader encounters challenging and inspirational characters, radical inventions, adventurous engineering, cultural fads, political gamesmanship, legal battles and much else besides.Invention: A Life of Learning through Failure is a 21st century call to arms: creative invention through the research, design and manufa

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Book SynopsisUPDATED & EXPANDED EDITION of the NEW YORK TIMES BESTSELLER, including  A full-color, sixteen-page insert with photos that capture Syd & Shea’s journey An epilogue about life and business post-pandemic and the success of the hit Netflix show Dream Home Makeover Make Life Beautiful is the autobiography from Syd and Shea McGee, which offers fans a new and intimate look into how they built their business.Want to live the best version of your life? Read this book and learn how Syd and Shea prioritized their values, defined their goals, and put their dreams into action--going from flat broke to design superstars--all while following their motto to “make life beautiful.” Most importantly, discover how you can do the same!For the one million-plus followers who turn to Syd and Shea McGee for advice on building a beautiful home and life, Make Life Beautiful is a behind-the-scenes look into how the couple transformed Shea’s small room of fabric samples and big dream of becoming a designer into one of the most successful and fastest-growing interior design businesses in the country.Both longtime and new fans will not only gain insight into how the McGees built such a successful company but also be inspired to build an authentic life by applying design principles such as  Embrace the process Get to the next level Find balance Elevate the everyday This is an essential book for  Entrepreneurs Interior designers Working parents Couples building family and career Self-starters Anyone chasing their dreams

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Book SynopsisFrom the founders of the trailblazing software company 37signals, here is a different kind of business book - one that explores a new reality.Trade ReviewEvery once in a while, a book comes out that changes just about everything. This is one of those books. Ignore it at your peril37signals...doesn't just have customers, it has raving fans, and its leaders are web celebrities * Guardian *There's no jargon or filler here just hundreds of brilliantly simple rules for successInspirational...REWORK is a minimalist manifesto that's profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create moreGreat if you're at a fledgling stage of business. It's a little controversial... but I find it brilliant just the same. A quick read too. * Stylist *

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Book SynopsisTable of Contents1 Design Design the Team p. 3 Shape the Idea p. 15 2 Test Hypothesize p. 27 Experiment p. 41 Learn p. 49 Decide p. 59 Manage p. 65 3 Experiments Select an Experiment p. 91 Discovery p. 101 Validation p. 231 4 Mindset Avoid Experiment Pitfalls p. 313 Lead through Experimentation p. 317 Organize for Experiments p. 323 Afterword p. 329

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Book Synopsis**New York Times, Wall Street Journal, and USAToday Bestseller for May 2022** Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia. So that's what this book is. An advice encyclopedia. A mentor in a box. Written for anyone who wants to grow at work--from young grads navigating their first jobs to CEOs deciding whether to sell their company--Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century. Each quick 5-20 page entry builds on the previous one, charting Tony's personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process

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Book Synopsis'This story literally has what it takes: the anecdotes, the insights and, most of all, the values to guide the next generation of entrepreneurs' - Mark Carney Blackstone chairman, CEO and co-founder Stephen A. Schwarzman shows readers how to build, transform and lead thriving organisations. Stephen Schwarzman took $400,000 and cofounded Blackstone, the investment firm that manages over $500 billion and invests in hundreds of companies globally. He’s the CEO whose views are sought by heads of state around the world and supports universities with funding for cutting edge research and technology. But behind these accomplishments is a man who has spent his life learning and reflecting on what it takes to achieve excellence, make an impact and live a life of consequence. Schwarzman’s story is an empowering, entertaining and informative guide for anyone striving for greater personal impact. From deal-making to investing, leaTrade Review'The real story of what it takes from a man who could turn dreams into realities.' -- Ray Dalio, bestselling author of Principles'Steve Schwarzman has lived the American dream: a self-made icon in his field, turned philanthropist, who has long worked with creativity and vision to deepen relationships between individuals and countries. Steve shares the full measure of his personal journey with us in What It Takes - part memoir, part playbook for success in any field. Humble, candid, funny and real, Steve offers wisdom and the gift of much-needed common sense chapter by chapter and experience by experience. A great read!' -- John Kerry, Secretary of State 2013-17'What It Takes is a must-read book, filled with the experiences of one of the great business success stories of the last 30 years - Blackstone. In this book, Steve Schwarzman chronicles his and Blackstone’s journey to the top of global business. The book is filled with fresh insights and personal experiences that everyone - from students to CEOs - will relate to and learn from.' -- Jack Welch, former Chairman and CEO of GE'A series of thoughtful reflections derived from the author’s extraordinary life, which has already left its mark on the worlds of finance, politics and education and made each the better for it. In this brief and insightful volume, Schwarzman has identified several key qualities required for excellence in any field, including a tireless sense of curiosity, a tolerance for risk and an eye for the humble detail.' -- Henry A. Kissinger, Secretary of State 1973-77'What It Takes is a must-read, inspirational account of how Stephen A. Schwarzman built Blackstone into one of the world’s top global asset management companies and leveraged his resources, know-how and vision to spearhead bold philanthropic programmes and provide trusted advice to a generation of political leaders around the globe.' -- Janet Yellen, Chair of the Federal Reserve 2014-18'Steve’s life lessons challenge me to think bigger and move even faster. His insights apply to both our work and personal lives, and his leadership has always embodied the principle of doing what is right, even when it is hard. Steve challenges us all to be better leaders, better citizens, better people.' -- Mary Barra, Chairwoman and CEO of General Motors'From his start as an entrepreneur working in his family’s linen store in 1950s Philadelphia, Steve Schwarzman has made towering contributions to finance, relations between the US and China, and computing, including a seminal investment in AI research that will help establish the age of intelligence. Steve always takes the long view and then helps move us in the direction that will pay the greatest dividends. This book reveals how he has achieved the rarest kind of leverage in multiple fields.' -- Eric Schmidt, former CEO of Google

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Book SynopsisThis beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy.Written by a recognised expert on entrepreneurship, Entrepreneurship Theory and Practice is the ideal textbook for undergraduate, postgraduate, and MBA students taking modules on entrepreneurship that blend theory and practice. It requires no prior knowledge of entrepreneurship.Accompanying online resources for this title can bTable of Contents1. Entrepreneurship in Focus 2. What Makes an Entrepreneur? Traits and Biases 3. Entrepreneurial Characteristics and Contexts 4. From Idea to Start-Up Proposition 5. Start-Up Planning Pathways 6. Start-Up Feasibility Planing I: Using the Business Model Canvas 7. Start-Up Feasibility Planning II: Identity, Ideas, Teams, and the Competition 8. Start-Up Financial Information 9. Entrepreneurial Finance 10. Entrepreneurial Growth 11. Entrepreneurship Exit 12. Entrepreneurship Policy Workbook 1: Start-Up Desirability and Feasibility Workbook 2: Building Your Business Model for Start-Up Pitching and Planning.

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Book SynopsisTrade Review"It's a psychological thriller, each page percolating with the triumphant darkness that is Marc David Rich." --Bloomberg News "An empathetic look at the notorious Marc Rich, one of the most successful and controversial commodities traders in recent history and a key figure in the invention of the spot market. With unparalleled access to Rich, his family and associates, business journalist Ammann paints a nuanced portrait of the man vilified for trading with Iran and apartheid-era South Africa, accused of being the biggest tax fraudster in U.S. history and recipient of an infamous presidential pardon. This meticulous account sets the record straight on a reluctant public figure who lost in the court of public opinion, but escaped being tried in a court of law." --Publishers Weekly "Is Rich a rogue or a philanthropic businessman? Ammann lets readers draw their own conclusion. This book reads like a cross between a rags-to-riches saga and a cloak-and-dagger thriller, but it's also an excellent and timely primer on the world of commodities trading within a global economy and will greatly appeal to readers interested in current events." --Library Journal

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Book Synopsis''Wilfred''s sheer ambition is an inspiration. We can all learn from it.'' - Peter Bazalgette''Based on my career, Wilfred Emmanuel-Jones'' approach to risk can produce huge dividends'' - Nigel Travis, chairman of Dunkin'' Brands and author of The Challenge CultureJeopardy is the single greatest catalyst for making things happen in life.In Jeopardy, award-winning entrepreneur Wilfred Emmanuel-Jones argues that our natural instinct for caution is one of the greatest barriers to making progress in life, and shows how embracing jeopardy is essential if you want to succeed.Drawing on a life that has taken him from a deprived childhood in inner-city Birmingham to becoming one of the nation''s most famous farmers, he demonstrates how we can all go further in life by learning to escape the fears that stop us from achieving our ambitions.Wilfred Emmanuel-Jones is no stranger to jeopardy: he remortgaged his house Trade ReviewWilfred is a one-off; as you'd know if you've ever eaten a Black Farmer sausage, watched any of his TV shows or even listened to one of his political speeches (I've done all three). Wilfred's sheer ambition is an inspiration. We can all learn from it. * Peter Bazalgette *Based on my career, Wilfred Emmanuel-Jones' approach to risk can produce huge dividends -- Nigel Travis, Chairman of Dunkin' Brands and author of The Challenge CultureThis book will help the reader become positive about overcoming adversity and failure, while ensuring that dreams have a better chance of being achieved. Based on my career, Wilfred Emmanuel-Jones' approach to risk can produce huge dividends. * Nigel Travis, Chairman and CEO of Dunkin' Brands (owers of Dunkin' Donuts and Baskin Robbins) and author of Challenge Culture *

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Book SynopsisGiven the changes in the way business is being conducted today, leadership is increasingly important. John C. Maxwell offers a blend of advice and personal wisdom to show how to increase awareness of your skills when it comes to leading those around you, helping you to help them be better as well.

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Book SynopsisTrade Review"It's easy to snigger at the swagger, but Calacanis has reason to preen. He hasn't merely survived the bust; he's thrived in it. The qualities that made him annoying to his New York colleagues during the boom-his abrasive demeanor, his hucksterism, his incessant networking-serve him well in the postbubble economy." -- Wired "And that's the thing about Calacanis. Only a sucker would bet against him." -- Fast Company "The sort of person who is frequently described as a character out of a movie." -- The New Yorker "Sequoia Capital has funneled millions of dollars to scores of well-connected entrepreneurs, academics, and other people known as scouts...Mr. Calacanis was one of the earliest scouts and ran an online news startup called Inside.com, in which Sequoia had invested." -- The Wall Street Journal "Jason would never stab you in the back. He might stab you in the face, though." -- Douglas Rushkoff "Arguably the world's greatest angel investor." -- The Twenty Minute VC

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Book SynopsisThe story of the Lucky Iron Fish is a great example of how business can be a force for good. MICHELE ROMANOW, Dragons' Den host and CEO, ClearbancResearch into iron deficiency and entrepreneurial determination brought the Lucky Iron Fish to cooking pots around the world. When Canadian researcher Dr. Christopher Charles was studying the devastation caused by iron deficiency in impoverished populations in Southeast Asia, he discovered an innovative way to help people get iron into their diets: place an iron ingot right into their cooking pots. Dr. Gavin Armstrong, a biomedical scientist and entrepreneur, built upon Charles's findings to develop, manufacture, and distribute that ingot, which became the Lucky Iron Fish, a cost-effective solution to iron deficiency. The business thrived and the product was recognized around the world by NGOs and organizations such as World Vision, CARE International, Catholic Relief Services, and GlobalMedic. While sustaTrade ReviewAn excellent story on how someone can overcome significant hardship and harness that pain to create change around the world. Gavin’s journey on becoming an impact entrepreneur meant meeting challenges that are far too common for our youth. This book does a fantastic job demonstrating that personal evolution. * RICK MERCER, comedian and TV personality *The story of the Lucky Iron Fish is a great example of how business can be a force for good. * MICHELE ROMANOW, Dragons’ Den host and CEO, Clearbanc *Lucky Iron Fish is a business innovation story. A humanitarian story. A human story. It’s an honest tale of perseverance in the face of adversity and altruism born of ambition. * WILLIAM CHAMBERS, former CEO, Save the Children Canada *A story of resilience and triumph, of overcoming life’s challenges, through a profound inner calling to make a difference. * JULIA CHRISTENSEN HUGHES, President & Vice Chancellor, Yorkville University *This compelling story creates hope for the future: a more equitable future by improving people’s lives; a more sustainable future — showing how business can be a force for good; and an inspiring future showing how individuals can triumph over adversity and create positive change for all. * DR. ALASTAIR SUMMERLEE, Chair & CEO, The Ottawa Education Group *Lucky Iron Fish is a story of courage, compassion, and commitment to improving lives worldwide. This is the kind of leadership and business mindset that we need today. * DR. DANA BROWN, Dean of Sprott School of Business, Carleton University *The journey will inspire others to take that courageous next step and discover solutions that save lives. * KATHERINE HAY, President & CEO Kids Help Phone *Table of Contents 1 Origins of Lucky Iron Fish 2 Christopher Charles and the Groundbreaking Research 3 Gavin Armstrong and His Challenging Youth 4 Personal Development at the University of Guelph 5 Early Life of LIFe 6 Scoring in Dragons' Den 7 Coping Through the Pandemic 8 The Future of LIFe Epilogue: A Conversation About Mental Health and the Workplace Appendix I: Awards and Honours for Gavin Armstrong and LIFe Appendix II: Herb Shoveller's Publications, Awards, and Honours Acknowledgements Index About the Authors About Lucky Iron Fish Enterprise (LIFe)

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Book Synopsis*#GIRLBOSS NETFLIX ORIGINAL OUT NOW*In this New York Times bestselling sensation, founder and Executive Chairman of Nasty Gal Sophia Amoruso shares her story and inspires women everywhere to join the #GIRLBOSS movement.''#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement'' Lena Dunham''A millennial alternative to Lean In'' New York Magazine''A compellingly motivational read'' The Telegraph''The book you need in your life'' Marie Claire *Winner of the 2014 Goodreads Choice Award for Best Business Book*In the space of ten years, Sophia Amoruso has gone from high-school dropout to founder and Executive Chairman of Nasty Gal, one of the fastest-growing retailers in the world. Sophia''s never been a typical executive, or a typical anything, and she''s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success.Filled with brazen wake-up calls, cunning and frank observations, and behind-the-scenes stories from Nasty Gal''s meteoric rise, #GIRLBOSS covers a lot of ground. It proves that success doesn''t come from where you went to college or how popular you were in school. Success is about trusting your instincts and following your gut, knowing which rules to follow and which to break.Inspiring, motivating and empowering, #GIRLBOSS will give you the kick up the ass you need to reach your potential.Trade Review#GIRLBOSS is more than a book and Sophia Amoruso is more than a purveyor of (fine and fly) garments. #GIRLBOSS is a movement - a philosophy for making your work life as fun, fresh and raunchy as your personal adventures. Sophia encourages us to own the qualities we've previously been ashamed of (bossiness, crudeness, petty thievery) in order to become the masters of our own destiny, financially independent and radically ourselves. I'm so in -- Lena DunhamA great book about starting a business from scratch. I [love] her story of ambition and hard work! Check it out -- Reese WitherspoonThe Cinderella of tech * New York Times *Bold and honest... #Girlboss is a gift * Forbes *Starkly brilliant * Huffington Post *A millennial alternative to Lean In -- The Cut * New York Magazine *The book you need in your life ... a simultaneously funny, warm, inspiring and straight-talking guide on how to go about getting shit done * Marie Claire *A compellingly motivational read * The Telegraph *Deeply personal and filled with brazen, hilarious moments and cunning and frank observations, don't be surprised if you laugh out loud * SheerLuxe *Amoruso's voice is accessible and charmingly self-deprecating without losing the effortless cool that characterizes her clothes...Being anti-establishment is teh old cool. The new cool is playing by your own rules and still winning by their standards * New York Times Book Review *Part memoir, part management guide and part girl-power manifesto. A sort of Lean In for misfits, it offers young women a candid guide to starting a business and going after what they want * Washington Post *A power manifesto for strong, ambitious young women ... Amoruso teaches the innovative and entrepreneurial among us to play to our strengths, learn from our mistakes, and know when to break a few of the traditional rules * Vanity Fair *If you read one book with a hashtag for a title this year, make it #GIRLBOSS * TechCrunch *It's easy to get the sense, reading Lean In, that Sandberg is writing for women who've already made it. #GIRLBOSS is for those who haven't, which means it is aimed at people who have nothing to lose, which makes it a much riskier and more enjoyable manifesto * New York Magazine *Filled with great advice for all millennial women ready to take over the world * Cosmopolitan *Offers empowering but unapologetic mantras about taking control of your life, making the choices you want to make and knowing which rules to stick to - and which to break ... #GIRLBOSS [is] giving Sheryl Sandberg's Lean In a run for its money * Grazia *

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Book SynopsisThe bestselling follow-up to Humble Pie, now in paperback. When he was struggling to get his first restaurant in the black, Gordon Ramsay never imagined he''d be famous for a TV show about how to run profitable eateries, or that he''d be head of a business empire. But he is and he did. Here''s how.In the beginning there was nothing.Not a sausage penniless, broke, fucking nothing and although, at a certain age, that didn't matter hugely, there came a time when hand-me-downs, cast-offs and football boots of odd sizes all pointed to a problem that seemed to have afflicted me, my mum, my sisters, Ronnie and the whole lot of us. It was as though we had been dealt the all-time dysfunctional' poker hand.I wish I could say that, from this point on, the penny dropped and I decided to do something about it, but it wasn't like that. It would take years before the lessons of life, business and money began to click into place before, as they say, I had a pot to piss in.This is the story of how those lessons were learned.This is Gordon Ramsay at his raw, rugged best. PLAYING WITH FIRE is the amazing story of Gordon's journey from sous-chef to superstar. In his no-holds-barred style, Gordon shares his passion for risk and adventure and his hard-won success secrets.Trade Review'A truly inspiring read that makes you realise if you want something enough, it's there for the taking.' The Sun Praise for Humble Pie: ‘Gordon Ramsay’s Humble Pie – so exuberantly angry boastful, cliche-ridden, expletive-laden and touchingly sincere that I can’t believe that a single sentence has been written by anyone but the failed footballer, great cook, telly star and businessman himself. He’s the genuine bollocks, as he’s so fond of saying, and this is the tale of his personal class struggle.’ – The Observer 'Inspirational stuff.' Heat ‘I cannot recommend strongly enough that every BII member reads it… The book is an inspiration. Anybody running any kind of business will benefit from reading this.’ BII Business magazine

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Book Synopsis''You won''t find a more honest, raw and helpful look into the trenches of founding a tech startup than this book'' Nir Eyal, author of Hooked''Rand Fishkin is the real deal'' Seth Godin, entrepreneur and author -----------Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story.Rand Fishkin, the founder and former CEO of Moz, is one of the world''s leading experts on SEO. Moz is now a $45 million a year business, but Fishkin''s business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won''t protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin''s hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them.-----------''This is a truly courageous book. It''s one part business-building guide and two parts Indiana Jones-style adventure memoir'' Chris Guillebeau, author of Side Hustle and The $100 Startup''Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company'' Julie Zhou, VP of Product Design at FacebookTrade ReviewThis is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir. And if you've ever wondered if the 'timeless wisdom' you often hear about startups is bullsh*t, here's the proof -- Chris Guillebeau * author of SIDE HUSTLE and THE $100 STARTUP *You won't find a more honest, raw, and helpful look into the trenches of founding a tech startup than this book. Rand Fishkin shares the rare hard-won insight no one else dares tell you -- Nir Eyal * author of HOOKED *Most books on founders and entrepreneurship sell a Silicon Valley perspective. Yet the inclusive, egalitarian vision of tech that Rand shares is the one that will truly dent the world -- Nilofer Merchant * author of THE POWER OF ONLYNESS *Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company -- Julie Zhou * VP of Product Design at Facebook *Rand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago - -- Seth Godin * entrepreneur and author *

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Book SynopsisArt-preneur is a creative call-to-arms for the aspiring professional artist, with an unapologetically feminist tone. Miriam Schulman challenges readers to become bosses of their own art and to take charge of their destiny.Trade Review'Artpreneur is the artist handbook I wish I had when I started out.' * Abbey Sy, artist and author of The Art of the Travel Journal *'Artpreneur is the ultimate guide to building a lucrative career as an artist!' * Selena Soo, creator of Impacting Millions *'Artpreneur will give you everything you need to make your art career profitable, successful, and personally rewarding.' * Jo Packham, editor-in-chief of the Women Create magazine series *'All creative people can use Artpreneur to put their work into the world, get it seen, and get paid for it without any of the guilt.' * Michael F. Schein, author of The Hype Handbook *'Artists need to know: Artpreneur is money in the bank.' * Susie Moore, bestselling author of Let it Be Easy *'As someone whose mission is helping people get paid to be themselves, I couldn't be more in love with the message of this book! It's going to help so many artists create an income worthy of their talents.' * Laura Belgray, founder of Talking Shrimp and author of Tough Titties (2023, Hachette) *'Attention all artists, writers, and musicians! This is one of the most actionable books that will turn your creative side hustle into a legit business. You need this!' * Amy Porterfield, popular podcast host and author of Two Weeks Notice *'Finally, there is a creative call-to-arms for the aspiring professional artist! This book shows that talent and money can coexist.' * Jeanne Oliver, creator of Creatively Made Business *'If you're hesitant to make the leap to the artist's life, be forewarned. Schulman will convince you that you can't afford to wait any longer.' * Alyson Stanfield, author of I'd Rather be in the Studio *'If you're ready to take charge of your art life, this is the book for you!' * Eric Maisel, author of Coaching the Artist Within *'Miriam dives into extremely practical topics and demonstrates how to grow an art business that can thrive and be fulfilling, both artistically and financially.' * Cory Huff, founder of The Abundant Artist *'Miriam gives the proverbial marketing color swatch so that we can have more well-fed and happy artists!' * Todd Herman, author of The Alter Ego Effect *'Miriam Schulman gives you a trustworthy roadmap to running your creative empire!' * Jennifer Dasal, author of ArtCurious *'Miriam will show you how to turn your passion into a viable, successful career you can pursue with confidence. She knows how--she's done it!' * Danny Gregory, CEO of Sketchbook Skool *'Most artists grow up being told 'you can't make money doing that.' Artpreneur challenges that belief and fuels artists' ability to earn a real living.' * Andrea Owen, author of Make Some Noise *'Simple, actionable, and inspiring--and it leads creatives straight to the bank.' * Tracy Otsuka, host of the ADHD for Smart Ass Women podcast *'The ultimate blueprint for creatives to get seen, heard, and PAID well.' * Jennifer Kem, CEO of Master Brand Institute *'This is the book artists need to debunk all the myths keeping them stuck. If you're looking for success in your career, Miriam has written an excellent blueprint to follow.' * Maria Brito, bestselling author of How Creativity Rules The World *'Whether you're struggling to make consistent sales or dreaming of turning your art into a full-time living, Artpreneur provides the inspiration and practical steps you need.' * Matthew Pollard, bestselling author of The Introvert’s Edge *'With warmth and chutzpah, Miriam teaches artists how to market and (gasp!) sell.' * Gigi Rosenberg, author of The Artist's Guide to Grant Writing *

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Book SynopsisBecome your own boss and make money your way with this helpful guide for hopeful business owners everywhere looking to begin the complicated process of starting a business.Starting a business can be an overwhelming and difficult process. From creating a business plan and budget to hiring employees and paying taxes, there are a myriad of things that need to happen on a relatively quick timeline. In Starting a Business 101, you will learn everything you need to know to start a successful business and handle any obstacle that is thrown your way during the process.

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Book Synopsis______________________________NEARLY THIRTY YEARS AGO, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company.Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten million copies worldwide, this lesser-known early work remains the favourite of many of his loyal readers.Now, with Beyond Entrepreneurship 2.0, Collins re-shares the timeless insights in Beyond Entrepreneurship alongside new perspectives gleaned after decades of additional research into what makes great companies tick. In Beyond Entrepreneurship 2.0, you'll learn how to turn your company into the 2.0 version of itself. You'll be challenged to grow your own leadership as your company grows, from 1x to 2x to 5x to 10x. You'll learn Collins's newest reflections on people decisions, insights that extend beyond his seminal "first who" principle about getting the right people on the bus. You'll learn why luck favours the persistent, and what it means to look for "who luck." You'll learn about the origins of the "BHAG" (Big Hairy Audacious Goal), and why even a small business needs a galvanising BHAG to have a complete and inspiring vision. You'll also unlock what Collins calls "The Map." The Map is a road map that pulls together the key concepts developed from thirty years of research and writing into one integrated framework for building a company that delivers superior results, makes a distinctive impact, and achieves lasting endurance.Finally, you'll learn the lessons that Jim Collins himself learned from the most influential mentor in his life, Bill Lazier. Beyond Entrepreneurship 2.0 is the ambitious upgrade to a classic. In Beyond Entrepreneurship 2.0, you'll discover that the goal to turn your business into an enduring great company is as relevant - and as within your reach - as ever.

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Book SynopsisInnovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee's decades of experience as company founders and innovators for corporations around the globe. This textbook includes guidance for developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers’ needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture.The textbook is a series of frameworks and methods that build upon one another to the final deliverable – an innovation project developed by student teams, solving problems for specific types of users and use cases. Each chapter introduces readers to entrepreneurs and their stories of innovation and venture development, across different sectors of the economy and regions of the world. Going to a core theme of the book, each of these entrepreneurs has tackled a societal-focused problem and created economic value for themselves and their investors. These are stories of inspiration and achievement – and they illustrate the major frameworks provided in the book. Each entrepreneur faced a problem or challenge solved by the methods presented in that chapter. The authors’ own entrepreneurial and corporate innovation experiences then complement these examples with additional industry applications of the method. Then, each chapter concludes with exercises for students to apply their newfound knowledge to their innovation projects. The book's final chapter then shows students how to best integrate their work from each chapter into a compelling presentation.Innovation for Entrepreneurs is an essential book for all undergraduate students. Entrepreneurship students in business schools will find it addressing a missing link in many business school curriculums – how to design a distinctive new product or service. At the same time, the methods-based approach combined with its inspiring stories makes this book a great learning platform for engineering and science students thinking about starting their own ventures or working for others upon graduation. Mindful, purposeful innovation is the gift that we wish to share in this book, arming readers with practical, powerful methods. Our students have started many interesting, impactful companies, and with this, have gained the deeper satisfaction of using creativity and technology to help others.Trade Review‘In this book, Professors Marc Meyer and Chaewon Lee offer an innovative approach to studying and learning about the dynamics of innovation. Their experiential approach and their timely focus on social impact make this book a great addition to the literature. The book is a joy to read. It shows that innovation makes our lives better and worth living.’ -- Shaker Zahra, University of Minnesota, US‘Marc Meyer and Chaewon Lee have given us an inspiring book based on their studies of new enterprises around the world and informed by their mentoring generations of students and entrepreneurs. If you have an idea for making our world better, the thoughtful questions raised in Innovation for Entrepreneurs, the clear tools for testing ideas, and the engaging experiences presented will speed your journey toward success.’ -- James M. Utterback, David J. McGrath jr (1959) Professor of Management and Innovation, Emeritus, and MITii Senior Innovation Fellow, Massachusetts Institute of Technology, Sloan School of Management, US‘This book is not just about providing frameworks and templates in order to become a better innovator. It is also a voyage of personal discovery in terms of how to channel passion and talent to contribute to society through innovation. Marc H. Meyer and Chaewon Lee bring a nuanced view to developing impact-focused innovation; a must-read for anyone wanting to accomplish their innovative potential.’ -- Raj Echambadi, President, Illinois Institute of Technology, US‘Technological advances are transforming all industries, creating opportunities for innovations that can improve our planet and enhance people’s lives. Professors Meyer and Lee have applied their career-long experience in teaching and coaching entrepreneurs, and as innovators themselves, to create a unique experiential approach to teaching the innovation process, sharing stories from real entrepreneurs as they take the reader through this journey.’ -- Donna Kelley, Babson College, USTable of ContentsContents: 1. Types of innovation 2. Finding the right problem to solve 3. Forming a team 4. Ideation – for and with the user 5. Users, buyers, and use cases 6. Gaining Insight into user needs 7. Product and service design 8. Competitive analysis, positioning, and branding 9. Defining the prototype 10. Understand the broader market opportunity and industry ecosystem 11. Creating a product line and platform strategy 12. Conducting a reality check 13. The final presentation: guidelines and next steps Index

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Book SynopsisJi Qi is one of contemporary China's most successful and imaginative entrepreneurs, who has taken three companies to the 10 billion dollar level in a little over a decade, which is unprecedented in the entreprenuerial world. Rather than knowing how to generate wealth and to lead a company, Ji Qi believes the metaphysical is more important: "Knowledge affects action, the metaphysical determines the physical." This unique book represents the inner journey taken by the author as an entrepreneur - his thoughts and reflections on the meaning of life, work and success. As well as offering a unique perspective on succeeding in the Chinese market, this book provides original insights on Chinese philosophy and weaving that into management and being an entrepreneur in today's world.

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Book SynopsisVaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.Table of ContentsPart 1: Preparing your plan 1. Essential preparation Part 2: Writing your plan 2. The business 3. Market demand 4. Competition 5. Strategy 6. Resources 7. Financials and forecasts 8. Risk, opportunity and sensitivity 9. Conclusion Part 3: Using your plan 10. Pitching your plan 11. Setting targets 12. Performing to plan 13. Epilogue: Beware these characters!

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Book SynopsisThe bestselling author of the phenomenally successful essential entrepreneur handbook The E-Myth Revisited presents the next big step in entreprenuerial management and leadership In this practical, real-world program that can be implemented real-time into any business, Michael E. Gerber begins by explaining why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization. He then covers seven essential skills: leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment. E-Myth Mastery shows readers the difference between being an entrepreneur and doing a job, and teaches them how to get money when banks won't help, how to expand their customer bases when big business moves in down the street, and how to make sure their businesses keep their promises every single time.Trade Review"Gerber loves to exhort people to develop powerful visions for their companies." -- Fortune "The power of the E-Myth will transform your business and your life." -- Allan D. Koltin, CPA, President and CEO, Practice Development Institute "The power of the E-Myth will transform your business and your life." -- The John Hancock Insurance Group "Gerber's powerful insights have given thousands of entrepreneurs new control over their businesses." -- Success "Here is, if not the only source of good advice, at least an important source." -- Booklist

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Book SynopsisMarty Neumeier is an author, designer, and business adviser. His previous whiteboard books includes The Brand Gap, widely considered the foundation of modern brand-building; ZAG, named one of the top hundred business books of all time for its insights into brand strategy; The Designful Company, a guide to building a culture of nonstop innovation; and The 46 Rules of Genius, which lays out a universal map to innovation mastery.    In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, Adobe, Google, and Twitter to help advance their brands and cultures.     Today he serves as Director of Transformation for Liquid Agency in Silicon VaTrade Review"Marty Neumeier does it again: with his finger firmly on the future of branding, he shreds conventional marketing wisdom. Read this book!" -NIRAJ DAWAR, author of Tilt, professor at the Ivey Business School "The Brand Flip will absolutely be the new bible for branding. It goes immediately onto my list of the top books I've ever read." -JOHN SPENCE, AUTHOR OF AWESOMELY SIMPLE AND "TOP 100 BUSINESS THOUGHT LEADER" "An exhilarating dive into the big new truth: companies don't make brands, customers do." -ROBERT JONES, STRATEGIST AT WOLFF OLINS AND PROFESSOR AT UNIVERSITY OF EAST ANGLIA "Timeless marketing wisdom applied to a tricky future." -ROGER MARTIN, MANAGEMENT THINKER, AUTHOR OF THE DESIGN OF BUSINESS "Marty Neumeier is a master storyteller, making this powerful book as enjoyable to read as it is illuminating. The psychology of consumers has fundamentally changed over the last decade. Marty takes the 'daunting' out of the daunting task of adapting to this change." -KIT YARROW, PH.D, CONSUMER PSYCHOLOGIST AND AUTHOR OF DECODING THE CONSUMER MIND Insight! Marty Neumeier brings incisive clarity to that disorienting encounter between real people, societal change, and business strategy. Just flip! -RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN "Marty Neumeier brilliantly groks how changes in the 'human capital' of customers can transform the brand equity of products and services. THE BRAND FLIP is the investment manual for marketers who want to make that human capital even more valuable." -MICHAEL SCHRAGE, AUTHOR OF WHO DO YOU WANT YOUR CUSTOMERS TO BECOME? "Get smart: Read THE BRAND FLIP and learn a) why customers want to take over your brand, and b) how to help them do it." -GREG PETROFF, CHIEF EXPERIENCE OFFICER AT GETable of ContentsINTRODUCTION 1 FLIPPING THE BRAND Products –> Meaning Selling –> Enrolling Company identity –> Customer identity Transactions –> Relationships Buyer beware –> Seller beware Tangible –> Immaterial Better products –> Better customers Customer segments –> Customer tribes Brands –> Movements 2 LEADING THE TRIBE Authority –> Authenticity Punishment –> Protection Captive audience –> Engaged participants Customer base –> Fan base Competing –> Differentiating Features –> Experience Story telling –> Story making Cost-based pricing –> Relationship pricing Static brands –> Liquid brands 3 FLIPPING THE CULTURE Value protection –> Value creation Monolithic planning –> Fluid planning Investor rhythms –> Customer rhythms Rigid hierarchies –> Flexible roles Insularity –> Inclusiveness Conformity –> Troublemaking Rivalry –> Collaboration Generic skills –> Branded skills Analysis –> Action 4 DESIGNING THE WAY FORWARD Deciding the future –> Designing the future Grand schemes –> Cheap experiments Certainty –> Empathy Linear process –> Swarming Assumptions –> Testing Compromise –> Common ground Over-choice –> Simplicity Logic –> Magic Satisfaction –> Empowerment THE FLIP CHART RECOMMENDED READING ABOUT THE AUTHOR INDEX

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Book SynopsisThe proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a âœsales bibleâ (Inc.)If your organizationâs success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline â whether youâre a sales or marketing executive, team leader, or sales representative.Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to:â Identify the prospects with the greatest potentialâ Clearly articulate your companyâs competitive positionâ Implement account-based sales development using ideal account profilesâ Refine your lead targeting strategy with an ideal prospect pTable of ContentsForeword by Aaron Ross ixAcknowledgments xiiiIntroduction: Turning Unpredictable into Predictable 1Part I: Target Chapter 1: Internalizing Your Competitive Position 9Chapter 2: Developing an Ideal Account Profile 31Chapter 3: Crafting Ideal Prospect Personas 45Part II: Engage Chapter 4: Crafting the Right Message 61Chapter 5: Getting Meetings Though Prospecting Campaigns 85Chapter 6: (Dis-) Qualifying Prospects 127Part III: Optimize Chapter 7: Measuring and Optimizing Your Pipeline 147Chapter 8: Leveraging the Right Tools 165Chapter 9: Managing Sales Development Professionals 173Chapter 10: Twelve Habits of Highly Successful SDRs 193Conclusion: The Future of Predictable Prospecting 203Appendix: Quick Guide to Predictable Prospecting 205Notes 219Index 225

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