Business studies: general Books

Book SynopsisExam Board: AQA, Edexcel, OCR, WJEC/Eduqas Level: A-level Subject: Business First teaching: September 2015 First exams: Summer 2017Master the skills you need to set yourself apart and hit the highest grades; this year-round course companion develops the higher-order thinking skills that top-achieving students possess, providing step-by-step guidance, examples and tips for getting an A grade.Written by experienced author and teacher Phil Waterhouse, Aiming for an A in A-level Business:Helps you develop the 'A grade skills' of analysis, evaluation, creation and applicationTakes you step by step through specific skills you need to master in A-level Business, so you can apply these skills and approach each exam question as an A/A* candidateClearly shows how to move up the grades with sample responses annotated to highlight the key features of A/A* answersHelps you practise to achieve the levels expected of top-performing students, using in-class or homework activities and further reading tasks that stretch towards university-level studyPerfects exam technique through practical tips and examples of common pitfalls to avoid Cultivates effective revision habits for success, with tips and strategies for producing and using revision resources Supports all exam boards, outlining the Assessment Objectives for reaching the higher levels under the AQA, Edexcel, OCR and WJEC/Eduqas specifications.

Read more less

Book SynopsisCOMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter''s groundbreaking concept of the value chain disaggregates a company into ''activities'', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company''s relative cost position. Porter''s value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases ''competitive advantage'' and ''sustainable competitive advantage'' have become commonplace is testimony to the power of Porter''s ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter''s work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.Trade ReviewFinancial Times The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the "what" and "why" of competitive strategy in his earlier book, he now define the "how" in Competitive Advantage.Newsday A sharp, aggressive, and cogently reasoned book about competition that your smarter rivals will try to get to first.The Washington Post A brilliant structural analysis of what competitive advantage might mean....Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases.

Read more less

Book SynopsisExam Board: EdexcelLevel: AS/A-levelSubject: BusinessWritten by experienced author Mark Hage, this Student Guide for Business focuses on the key topics of business objectives and strategy, growth and managing change. The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can:- Identify key content for the exams with our concise summary of topics- Find out what examiners are looking for with our Questions and Answers section- Test their knowledge with rapid-fire questions and answers - Avoid common pitfalls with clear definitions and exam tips throughout- Reinforce their learning with bullet-list summaries at the end of each section

Read more less

Book SynopsisNOW WITH A FOREWORD BY ARIANNA HUFFINGTON ''This terrific book wonderfully illuminates the principles of contribution, abundance, service and success'' Stephen Covey, bestselling author of The 7 Habits of Highly Effective People''Most people don''t have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I''m certain that you''ll be glad you did'' Seth Godin, bestselling author of This is MarketingNearly a decade since its original publication, the term ''go-giver'' has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfilment and greater success in business, in their personal lives and in their communities.------------------------------------The Go-Giver tells the story of an ambitious young man named Joe who yearns for succeTrade ReviewMost people don't have the guts to buy this book, never mind the will to follow through and actually use it. But you do. And I'm certain that you'll be glad you did * Seth Godin, author of The Dip *These five simple principles will help you achieve your goals and fulfil your dreams! * Brian Tracy, author of Eat That Frog! *This terrific book wonderfully illuminates the principles of contribution, abundance, service and success * Stephen Covey, bestselling author of The 7 Habits of Highly Effective People *Not since Who Moved My Cheese? have I enjoyed a parable as much as this. You owe it to yourself to read The Go-Giver and share its message with those who matter most to you * David Bach, author of The Automatic Millionaire *The Go-Giver is the best business parable since The Greatest Salesman in the World and The One Minute Manager * Pat Williams, author of Souls of Steel, and senior vice president, Orlando Magic *The Go-Giver is one of those rare books that entertains with a great storyline while simultaneously delivering an uplifting, life-affirming message that we can apply immediately * Darren Richardson, author of Science of Mind *A lovely reminder to us all that the world is abundant and rewards those who act with a generosity of spirit * Lois P. Frankel, PhD, author of See Jane Lead and Nice Girls Don't Get the Corner Office *

Read more less

Book SynopsisThis brand new textbook equips the next generation of managers with the skills to succeed in a global business environment. Skillsets help students improve both their academic work and their employability, a truly international range of case studies broadens their horizons, and practitioner insights show them how skills are used in the real world.Trade ReviewThe writing of this textbook is overwhelmingly exceptional. I cannot stress enough how accessibly, straightforwardly, and concisely it presents often quite complicated material. It balances exactly right the need to make these subjects both digestible and rich for young students. * Dr Peter Bloom, University of Swansea *The skillsets provide an excellent breakdown of highly relevant and important topics such as presentation and time-management skills which are crucial for preparing university students for future years of study. I would have found this book a great help during my first year of university. * Adam Horton, student at Brunel University *The combination of current and classic material provides students with the basis on which to understand the foundations of management, and also some of the current applications within our complex commercial context. The accessible and clear writing style doesn't condescend but equally does not overcomplicate. * Alistair Norman, Lecturer, University of Leeds *Pitched at the right level for first year students, this will give a firm foundation for any further studies as well as being a source of reference to the students in years to come. * Mike Davies, Teaching Fellow, University of Reading *The book is clear and well written, and all the chapters have a good mix of critical material. I think the international cases are brilliant - much clearer and more understandable than those offered by competitors. * Vivienne Byers, Lecturer, Dublin Institute of Technology *The authors have succeeded in building compelling cases on a solid theoretical foundation. It is not easy to come up with something really new when discussing management science. * Martijn van Velzen, Assistant Professor, University of Twente, Netherlands *Table of ContentsPART ONE: MANAGEMENT PRINCIPLES AND FUNCTIONS; PART TWO: MANAGING PEOPLE AND COMMUNICATIONS; PART THREE: MANAGEMENT AND ORGANISATIONS; PART FOUR: MANAGING STRATEGY, CHANGE AND INNOVATION

Read more less

Book SynopsisBanks are of central importance for economic growth, the allocation of capital, competitiveness, and financial stability. Propelled by technological advances in financial analysis and financial deregulation, the banking industry''s investment played a key role in enhancing national economic growth in the early 21st century. The global financial crisis in 2007 revealed the banking world''s feet of clay.Since 2007, the turmoil in the global financial system has prompted a fundamental reappraisal of the scale, scope, governance, performance, safety and soundness of banks and other financial institutions. In this Very Short Introduction John Goddard and John Wilson explore the world of banking, describing the role of central banks in national and global economies, and analysing the increasing supervision and regulation imposed on the banking industry. Looking to the future, the authors consider proposals for reform of the banking industry, and the prospects of a resolution of the closely-related banking and sovereign debt crises.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.Table of Contents1. What do banks do, and why do we need banks? ; 2. Types of bank and banking service ; 3. Sources of risk in traditional banking ; 4. Sources of risk in securitized banking ; 5. The central bank ; 6. Conduct of monetary policy ; 7. Regulation and supervision of the banking industry ; 8. Origins of the global financial crisis ; 9. The global financial crisis and policy responses ; 10. After the crisis: current policy and regulatory issues ; Further Reading ; Index

Read more less

Book SynopsisIs this blue book more valuable than a business degree?Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level.New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value.Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals.Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable.These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages.Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.Trade Review'Business Made Simple helped me grow my private practice into a thriving group practice in 3 months.' --Carole Cullen, My Therapist, Inc.'Business Made Simple starts my day with an idea that makes me money, saves me money, or helps me make better business decisions.' --Grant Karst, BlueSky Financial Planning'Donald Miller's Business Made Simple videos have ensured that I get a quick dose of smart, creative business advice every morning--no searching, no effort, just there and ready for me to consume!' --Chrissy Wozniak, The Uncommon Ground Inc.'Starting my day with Business Made Simple motivates me to be the best co-worker, leader, and performer I can be.' --Deb Vigotsky, Hanover Insurance GroupInstagram and Twitter'The best part of waking up is not Folgers in my cup, it's the simple tip from Donald Miller that grows my small business.' --Lee Baker, uScore Soccer

Read more less

Book Synopsis

Read more less

Book SynopsisExam Board: CambridgeLevel: KS4Subject: BusinessFirst Teaching: September 2016First Exam: June 2017Support your teaching of the new Cambridge Technicals 2016 suite with Cambridge Technical Level 3 Business, developed in partnership between OCR and Hodder Education; this textbook covers each specialist pathway and ensures your ability to deliver a flexible course that is both vocationally focused and academically thorough.Cambridge Technical Level 3 Business is matched exactly to the new specification and follows specialist pathways in human resources, marketing, accounting and business planning.- Ensures effective teaching of each specialist pathway offered within the qualification.- Focuses learning on the skills, knowledge and understanding demanded from employers and universities.- Provides ideas and exercises for the application of practical skills and knowledge.- Developed in partnersh

Read more less

Book Synopsis

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisDrawing on research and using case studies, interviews with over 100 developers, and first-hand knowledge, Jim Heid articulates what small-scale development means, why it is essential to communities, and how entrepreneurial developers and community leaders can help remove obstacles to small-delivering successful projects.

Read more less

Book Synopsis Raise your options investing game to a new level through smart, focused practice For decades, Sheldon Natenbergâs Option Volatility & Pricing has been helping investors better understand the complexities of the option market with his clear and comprehensive explanation of trading strategies and risk management. Now, you can raise your performance to a higher level by practicing Natenbergâs methods before you enter the market.  Filled with hands-on exercises designed to dramatically increase your knowledge and build your confidence, The Option Volatility and Pricing Workbook provides the necessary tools from which to build a successful options portfolio. Each exercise is preceded by clear description of the principle at hand, and each concludes with in-depth explanations of the correct answers. Hundreds of exercises cover such topics as: â

Read more less

Book SynopsisKick-start your revision with this thorough blend of content guidance and skills support formulated to cover all your needs as you approach assessment. Stretch yourself to achieve the highest grades, with structured syllabus coverage, varied exam-style questions and annotated sample answers, to help you to build the essential skill set for exam success. - Benefit from expert advice and tips on skills and knowledge from experienced subject authors - Effectively manage your revision with a brand-new introduction that clearly outlines what is expected from you in the exam - Keep track of your own progress with a handy revision planner - Use the new glossary-index section to identify and address gaps in knowledge - Consolidate and apply your understanding of key content and skills with short ''Test yourself'' and exam-style questions

Read more less

Book SynopsisSupport and encourage students in their study of Pearson Edexcel A level Business with these write-in Workbooks. These Workbooks help students practise their skills and improve their subject knowledge both inside and outside the classroom. - Develop and consolidate understanding using practice questions targeting each Assessment Objective including calculations and worked examples - Build key skills and practise the different question types - Support assessment preparation using exam-style questions on every topic - Use flexibly alongside your existing textbooks and schemes of work as homework, classwork and for intervention - Answers provided online

Read more less

Book SynopsisExam Board: EdexcelLevel: AS/A-levelSubject: BusinessWritten by experienced author Mark Hage, this Student Guide for Business focuses on the key topics of globalisation, global business and international trade. The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can:- Identify key content for the exams with our concise summary of topics- Find out what examiners are looking for with our Questions and Answers section- Test their knowledge with rapid-fire questions and answers - Avoid common pitfalls with clear definitions and exam tips throughout- Reinforce their learning with bullet-list summaries at the end of each section

Read more less

Book SynopsisJohn P. Kotter’s Leading Change: Why Transformation Efforts Fail is a classic of business literature, and an example of high-level analysis and evaluation. In critical thinking, analysis is all about the sequence and features of arguments. When combined with evaluation of the strengths and weaknesses of an argument, it provides the perfect basis for understanding corporate strategies and direction. Kotter applied these skills to his own experiences of coaching large and small businesses through changes aimed at improving their performance.At its heart, Kotter’s conclusion was simple: unsuccessful transformations usually result from poor management decisions. His view was that it was not enough for executives to have management skills. Strong leadership is required, together with a clear process that can be used by all kinds of companies and organizations, no matter what sector they are operating in. Looking at his own successes and failures alike, Kotter used his analytical skills to understand the sequence and features of relevant arguments before evaluating their strengths and distilling them down to identify common mistakes managers make when they try to implement change. This practical application of two core critical thinking skills allowed him to develop an eight-stage model for successful organizational transformation – a model still widely used twenty years on.Table of ContentsWays in to the text Who is John P. Kotter? What does Leading Change Say? Why does Leading Change Matter? Section 1: Influences Module 1: The Author and the Historical Context Module 2: Academic Context Module 3: The Problem Module 4: The Author's Contribution Section 2: Ideas Module 5: Main Ideas Module 6: Secondary Ideas Module 7: Achievement Module 8: Place in the Author's Work Section 3: Impact Module 9: The First Responses Module 10: The Evolving Debate Module 11: Impact and Influence Today Module 12: Where Next? Glossary of Terms People Mentioned in the Text Works Cited

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisTHE INTERNATIONAL BESTSELLER OVER 250,000 COPIES SOLDLEARN AN ENTIRE TWO-YEAR MBA PROGRAMME IN A FEW SHORT HOURS WITH THIS QUICK AND EASY-TO-READ ILLUSTRATED GUIDEAn MBA is the best way to get ahead in business. The Visual MBA is your shortcut to understanding the vital course principles including:- Marketing- Leadership and Management Skills- Accounting- Finance- Strategy- and much more.Skip the fees and save yourself countless hours, this is two years of business school packed into one indispensable, illustrated guide.

Read more less

Book SynopsisThe guide all MBAs and exec ed students need.If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.

Read more less

Book SynopsisWhat can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn''t talent, network or strategy. It''s an entrepreneurial mindset - and that mindset can be cultivated.Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after advisor to heads of companies and heads of state. On his podcast Masters of Scale, he sits down with an all-star list of visionary founders and leaders, digging into the surprising strategies that power their growth. In this book, he draws on their most riveting, revealing stories - as well his own experience as a founder and investor - to distil the counterintuitive secrets behind the most extraordinary success stories of our times.Here, Hoffman teams up with Masters of Scale''s executive producers to offer a rare window into the entrepreneurial mind. They share surprising, never-before-told stories from leaderTrade ReviewMasters Of Scale is about more than scaling. At its core, it's a book about how wildly successful people have noticed what others haven't, what they did with those ideas and what they learned along the way despite various setbacks. It's also about how curiosity, perseverance, humility and risk have helped turn seemingly impossible ideas into lucrative businesses. * Forbes *A book to take with you into battle as you build a company or a career. It's full of enjoyable stories, but the killer feature is the sharp insights Reid draws out - specific, memorable, actionable mindsets. -- Reed Hastings, co-founder and CEO, NetflixWhether you're at a startup or working to drive change within a large organization, the business principles in this book will help you deploy your strategy with creativity, integrity and realism. -- Satya Nadella, CEO, MicrosoftReid Hoffman has a talent for getting right to the heart of a business case and turning it into an unforgettable lesson. If you're scaling a company - or if you just love a well-told story - this is a book to savour. -- Bob Iger, executive chair, Walt Disney Co.To lead with vision and heart, start by listening and learning from others. Using stories to teach lessons, this book is full of solid (and sometimes surprising!) advice that will help accelerate your journey. -- Angela Ahrendts, former CEO, Burberry, and former head of Apple Retail

Read more less

Book SynopsisWhat is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School''s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products - the movies, television shows, songs and books that are hugely expensive to produce and market - is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transformi

Read more less

Book SynopsisHow to tackle the toughest interview questions Facebook, Amazon, Apple, Netflix and Google haveto offer and other perplexing problems to puzzle any mind!Trade Review‘An entertaining book we can all enjoy… highly informative and amusing.’ -- Daily Mail‘Full of valuable insight on effectively navigating the interviewing process, this is a must-read for those looking to nail their next interview.’ * Publishers Weekly *‘Thought-provoking… Clearly, Poundstone isn’t talking about fighting ducks at all, although you’ll have plenty of fun deconstructing the analogy with logical analysis.’ * E&T Magazine *‘[An] entertaining headscratcher.’ -- Choice

Read more less

Book Synopsis'I have no intention of making small bets' - Masayoshi SonIn order to understand what's happening in Silicon Valley, you just need to look at Masayoshi Son.__________There is no one in the world right now who is in a better position to influence the next wave of technology than Masayoshi Son. Not Jeff Bezos, not Mark Zuckerberg, not Elon Musk. They might have the money, but they lack Masa's combination of ambition, imagination, and nerve.Masayoshi Son is the most powerful person in Silicon Valley. As CEO and founder of the Japanese investment firm, SoftBank, 'Masa' has invested in some of the most exciting and influential tech companies in recent memory - Uber, WeWork, ByteDance, Slack, and many others. Prior to that, he was known as one of the first investors in Alibaba and Yahoo!He has an audacious vision for the future and one that is unmatched in the tech industry. Aiming High provides insight into this charismatic and visionary leader.Originally published in Japan, this book charts Son's rise from a Korean immigrant who dropped out of high school to becoming one of the wealthiest people in the world. With unprecedented access to Son, including exclusive interviews, this book creates an authoritative account of how SoftBank and it's visionary and charismatic CEO is shaping the future of tech.__________

Read more less

Book SynopsisWith a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages. Taking into account tour operators as a growing factor among the major emergent economies of the world, this book is: - The first textbook to provide such in-depth content of tour operators and operations. - Written by authors with industry, research and teaching experience. - A wealth of information regarding popular eco, nature and adventure trips, as well as myriad niche and special interest products. Full of international and highly topical case studies, exercises and discussion questions, Tour Operators and Operations: Development, Management and Responsibility is a fundamental text for students of tourism.Table of Contents1: Introduction 2: The Package Holiday and the Rise of the Tour Operator 3: The Operating Environment 4: Product Development 5: Small and Medium-sized Tour Operators 6: Customer Service 7: Financial Planning: Pricing the Package 8: Tour Operators and Key Travel Regulations 9: Distribution (Place) 10: Marketing 11: Human Resources and Managing the Workforce 12: Crisis Management 13: Challenges and Issues: A Look Ahead

Read more less

Book Synopsis'There aren't many books that can claim to change your life, but this one will.' Clare Balding'A force for good, for change. This book will make you change the way you think. Mary is my hero.' Scarlett Curtis, author of Feminists Don't Wear PinkAre you ready to be your best self at work? Packed with advice, tips and decades of business experience from Mary Portas, this is a book for every one of us: whatever level you are, wherever you work.It's about calling time on alpha culture and helping every one of us to be happier, more productive and collaborative.It's time to #WorkLikeAWoman.'Mary Portas doesn't want to lean in, she wants a whole new office culture.' Evening StandardTrade ReviewReally enjoyed reading this and recommending it to everyone. There aren't many books that can claim to change your life, but this one will. * Clare Balding *I loved this book. Ideas, solutions, wisdom, kindness and zero whining... Everyone should be handed this book with their contract of employment. * Sali Hughes *A force for good, for change. This book will make you change the way you think. Mary is my hero. * Scarlett Curtis, author of Feminists Don't Wear Pink *Mary Portas is a woman on a mission. * Forbes *Full of advice for working women. * Observer *Mary Portas doesn't want to lean in, she wants a whole new office culture. * Evening Standard *Find out why channelling our 'inner goddess' could lead to happiness and success in the workplace. * The Pool *The fab Mary Portas calls us to arms. * Jeanette Winterson *If anyone knows how to get ahead in business it's 'Queen of Shops' Mary Portas. * Huff Post *

Read more less

Book Synopsis

Read more less

Book SynopsisFemale trailblazers are transforming women’s lives one voice at a time. Gathered together, like never before, these diverse women become a bold blast amplifying the path to progress for women in the world of business. Business needs women, and women mean business. This book provides over 500 insights from women you may not have in your own life when you need support. The voices of mentorship fill these pages to help you achieve your personal goals at every stage of your career. This book will help uplift and accelerate your career. The cast of female leaders and luminaries offering support will help you go where successful women go. Discover how to build circles of influence that impact you personally and your career advancement. Where are you going Who can help you get there How can you achieve and embrace the best possible you How will you mean business Whether you want to be a CEO; lead the C-suite; become an entrepreneur, activist, or philanthropist; or blaze a different trail, success should be obtainable for all women. These women personify the best of what we all can be and help elevate other women. They hope to inspire you to write your own story and blaze your own trail. This book encompasses everything women need to know about modern female leadership. Written by bestselling authors and business experts Edie Fraser, Robyn Spizman, and Andrea Simon, this book includes leaders and luminaries such as: Sheila Johnson, Founder and CEO, Salamander Hotels and Resorts Margo Georgiadis, Serial CEO and Board Leader, McDonald’s and four other boards Lilly Ledbetter, Activist Kay Unger, COO, the Kay Unger Family Foundation Carol Tome, CEO UPS Aster Angagaw, Amazon Executive and former President of ServiceMaster Brands

Read more less

Book SynopsisThe image of a job captures our imagination from an early age, usually prompted by the question ''What do you want to be when you grow up?''. Work -- paid, unpaid, voluntary, or obligatory -- is woven into the fabric of all human societies. For many of us, it becomes part of our identity. For others it is a tedious necessity. Living is problematic without paid work, and for many it is catastrophic. Steve Fineman tells the fascinating story of work - how we strive for security, reward, and often, meaning. Looking at how we classify ''work''; the cultural and social factors that influence the way we work; the ethics of certain types of work; and the factors that will affect the future of work, from globalization to technology, this Very Short Introduction considers work as a concept and as a practical experience, drawing upon ideas from psychology, sociology, management, and social history.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.Trade ReviewSteve Fineman tells the fascinating story of work - how we strive for security, reward, and often, meaning This looks like yet another interesting addition to Oxford's fabulous VSI series * Grrlscientist, the guardian *This book is a great read and has made me think deeper into the values I associate with work and human value. * Arthur Zetes, tiredoframen.wordpress.com *Table of ContentsPreface ; 1. Why work? ; 2. A spectrum of jobs ; 3. Working a career ; 4. Men's work, women's work ; 5. Struggling, surviving, thriving ; 6. Emotion at work ; 7. Virtual work ; 8. Changes and transitions ; 9. Where does this leave work? A brief postscript ; References and further reading

Read more less

Book SynopsisNew York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley.Ten years ago, the idea of getting into a stranger's car, or walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel.In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process.The Upstarts is the definitTrade ReviewReaders will find plenty of food for thought in Brad Stone’s The Upstarts, the most detailed investigation yet into the early years of these Silicon Valley prodigies. It’s an entertaining and well-crafted account... a careful character portrait of both Uber and Airbnb. Read it and you will be able to judge them for yourself. * FT *A fun, briskly told narrative… Mr. Stone’s reporting is excellent. The Upstarts is not the end of the story but an excellent history of the beginning. * The Wall Street Journal *Excellent... an unusually gripping business book. * The Times *Stone brings a big dose of truth serum to the marvels and machinations of the sharing economy and its founders.... 'The Upstarts' is rich with inside details. * Forbes *Technology writer Brad Stone chronicles [Uber and Airbnb's] swift rise to the corporate stratosphere, juxtaposing visionary zeal with the often deep impacts they've left in their wakes... The book is a timely reminder that pushing the digital realm into the physical can disrupt communities as well as the competition. * Nature *A richly researched and highly readable narrative that provides additional layers of insight by weaving in contrasting stories of competing companies that failed. -- Walter Isaacson, * New York Times Book Review *A colourful and enjoyable read ... Compelling. * i *In The Upstarts, Brad Stone has vividly captured the cultural and economic upheaval brought about by the latest generation of Internet superpowers. His book is a magnificent expose of how companies like Uber and Airbnb came to be, the people that profited and lost out along the way and the ramifications that this technology will have on the world for decades to come. Stone remains the preeminent chronicler of the Internet Age and a master storyteller. * Ashlee Vance, author of Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future *[Stone] amply illustrates that for every tech champion there is a forgotten crowd of decapitated competitors, pissed-off investors, defenestrated founders and unrewarded early employees ... where Stone really succeeds is in providing the reader with the visceral experience of the start-up enterprise. -- Antonio Garcia-Martinez * Washington Post *A fascinating account of the founders and leaders of each company, each of whom have moulded the companies into their own images in many ways... [Stone's] telling is especially artful. These books are great primers for aspiring entrepreneurs as well as those who are simply interested in what makes entrepreneurs successful. -- Peter High * Forbes *Excellent * Literary Review *Stone is a fine chronicler of the internet age...As compulsive as any blockbusting thriller * The Pool *A penetrating study marked by the same through reporting that distinguished [The Everything Store]. No figure is too obscure in the annals of Uber and Airbnb for Stone to track down, including the poignant stories of sundry entrepreneurs who converged on similar ideas bu, amid various missteps, failed to find traction. * San Francisco Chronicle *With precision, wit, and insight, Brad Stone tells the tale of two very different CEOs whose skills, innovations and willingness to pursue a totally crazy idea toppled two very different industries. No one in business today can afford to miss this compelling tale of trust, technology and very big piles of loot. * Steven Levy, author of In the Plex *Brad Stone's The Upstarts reads like a detective story: A page turning who-did-it on the creation of billion dollar fortunes and the ruthless murder of traditional businesses. No single book will tell you more about what life feels like inside companies like Airbnb and Uber as they grow from mere ideas into merciless machines for innovation, riches and unease. The sweat. The stress. The power highs of new instant fortunes. It's all here. You won't be able to put The Upstarts down. And when you finally do, you'll look at your own company and career in a totally fresh way. * Joshua Cooper Ramo, author of The Seventh Sense *Brad Stone gives us a lively, fascinating picture of the new new thing in technology - startups like Uber and Airbnb that are disrupting old businesses across the world. He provides a much needed glimpse into the companies that fail as well as the ones that make it big. And he points to the broad policy issues raised by these new technologies, which are surely no fun for the people whose lives are being disrupted. * Fareed Zakaria, author of The Post-American World *For a flavour of how fast the world is changing, turn to Brad Stone’s The Upstarts * Director *Brad Stone unravels the facts from the mythology surrounding the companies’ rise * Harvard Business Review *A penetrating study marked by the same thorough reporting that distinguished [The Everything Store] * SF Gate *

Read more less

Book SynopsisExamines the obstacles and opportunities inherent in public private partnerships (PPPs), as well as provide a toolkit of best practices and lessons learned for the creation of effective PPPs. The material in this book is applicable to a wide range of communities, and is designed to help members of the public and private sectors understand each others' needs, expectations, and resources.

Read more less

Book SynopsisSupport and encourage students in their study of Pearson Edexcel A Level Business with these write-in Workbooks. These Workbooks help students practise their skills and improve their subject knowledge both inside and outside the classroom.- Develop and consolidate understanding using practice questions targeting each Assessment Objective including calculations and worked examples- Build key skills and practise the different question types- Support assessment preparation using exam-style questions on every topic- Use flexibly alongside your existing textbooks and schemes of work as homework, classwork and for intervention- Answers provided online

Read more less

Book SynopsisBusiness educators use cases to give students the experience of solving real challenges while standing in the shoes of real-life business leaders and asking ‘why?’. In this landmark new book, Gabriel also begins by asking ‘why?’: Why would anyone teach with cases? Why should adult students learn through cases? Why is case teaching important in the higher education classrooms of today’s world? Readers will be guided through the different aspects of teaching and learning with cases in multiple contexts, and will come to understand the ‘why’, the pedagogy and underpinning philosophy of case teaching. This is the first book for educators that combines case pedagogy at a philosophical level with evidence from practical experience into a single volume. It is an implementation ready resource that converges with a time of change in the field of education, as a result of the COVID-19 pandemic.Table of ContentsSection I. Theory (Why I Teach with Cases) Chapter 1. Why I Teach with Cases Chapter 2. The Case for Cases as Pedagogy Section II. Practice (How I Teach with Cases) Chapter 3. Implicit and Deep Structures: Case Selection and Preparation Chapter 4. Building Surface Structures Chapter 5. Leading a Case Teaching Team Section III. Useful Resources Chapter 6. Useful Case-Teaching Resources

Read more less

Book SynopsisWhilst Covid-19 suddenly forced many workers (who could) to work from home which prompted many rapidly produced anecdotal publications about the effects, there has been little or no organised evidence-driven assembled body of knowledge leading to a conceptual framework to inform the evolving future of flexible working. Dictums from management pleading employees to return to the office are highly subjective. There remains a conspicuous absence of a rigorous understanding for both employers and employees to provide a framework for identifying best practice and how the opportunities can be best synergised.The authors' longitudinal research on traditional frameworks and practices on flexible working they had begun long before Covid-19 serious shortcomings in job design and ways of working how organisations utilise their people.New Approaches to Flexible Working presents a new framework that explores the perspectives of employers and employees in the changing world

Read more less

Book SynopsisWinner of the Canadian National Business Book Award 2016Shortlisted for the FT/McKinsey Business Book of the Year Award 2015In 2009, BlackBerry controlled half of the US smartphone market. Today that number is less than one per cent. What went so wrong?Losing the Signal is the riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed; instead, the rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.With unprecedented access to key players, senior executives, directors, and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in a small Canadian city and went on to control half of the US smartphone market. However, at the very moment BlackBerry was ranked the world’s fastest-growing company, internal feuds and chaotic growth crippled the company as it faced its gravest test: the entry of Apple and Google into the mobile phone market.Expertly told by acclaimed journalists Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.Trade ReviewIn Losing the Signal, Jacquie McNish and Sean Silcoff tell the harrowing and riveting story of how we lost the connection to the BlackBerry, a communication device so innovative and addictive that it was known, among aficionados, as a CrackBerry. It's a tale of rivalries, jealousies, and missed opportunities. You won't be able to put it down. -- WILLIAM COHAN, author of House of Cards and Money and PowerIn the tech industry, they say that you learn more from a failure than from a hit. Well, if that's true, Losing the Signal will give you a postdoctoral education. Reading the inside story of the BlackBerry's helpless flameout is like watching any other train wreck: You're horrified, but you can't look away. -- DAVID POGUE, author of Pogue's Basics and founder of Yahootech.comLosing the Signal tells of the marriage and divorce of Mike Lazaridis and Jim Balsillie, how two opposites built RIM into a world-beater and how they lost it. This is first-class reporting that reads like a juicy novel, with one amazing story after another. A terrific book. -- HOWARD GREEN, author of Banking on America

Read more less

Book SynopsisA stirring, comprehensive look at the state of women in the workforce—why women’s progress has stalled, how our economy fosters unproductive competition, and how we can fix the system that holds women back.In an era of supposed great equality, women are still falling behind in the workplace. Even with more women in the workforce than in decades past, wage gaps continue to increase. It is the most educated women who have fallen the furthest behind. Blue-collar women hold the most insecure and badly paid jobs in our economy. And even as we celebrate high-profile representation—women on the board of Fortune 500 companies and our first female vice president—women have limited recourse when they experience harassment and discrimination. Fair Shake: Women and the Fight to Build a Just Economy explains that the system that governs our economy—a winner-take-all economy—is the root cause of these myriad problems. The WTA

Read more less

Book SynopsisExam Board: AQALevel: AS/A-levelSubject: BusinessFirst Teaching: September 2015First Exam: June 2016Ian Marcousé has been trusted by Business students for over 15 years and his updated textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student''s learning.- Guides students through the content in an easy to understand way, with the new ''logic chain'' feature at the start of every chapter showing them the progression clearly- Helps students apply their knowledge and analyse business data with real business examples throughout- Consolidates students'' learning and prepares them for assessment with the workbook feature at the end of every chapter containing knowledge check and practice questionsTable of Contents Section 1: What is Business? Chapter 1: Understanding the nature and purpose of business Chapter 2: Different business forms Chapter 3: Issues in understanding different business forms Chapter 4: Understanding that businesses operate within an external environment Section 2: Managers, leadership and decision-making Chapter 5: What managers do Chapter 6: Types of management and leadership styles and their effectiveness Chapter 7: Understanding management decision-making Chapter 8: Decision trees Chapter 9: Opportunity cost Chapter 10: Understanding the role and importance of stakeholders Section 3: Decision-making to improve marketing performance Chapter 11: Marketing and decision-making Chapter 12: Marketing and competitiveness Chapter 13: Setting marketing objectives Chapter 14: Understanding markets Chapter 15: Market research and sampling Chapter 16: The interpretation of marketing data Chapter 17: Price and income elasticity of demand Chapter 18: Market data and analysis Chapter 19: Segmentation, targeting and positioning Chapter 20: Niche and mass marketing Chapter 21: Marketing mix: 7Ps Chapter 22: Product decisions: product life cycle and product portfolio Chapter 23: Pricing decisions Chapter 24: Place and promotion decisions Chapter 25: Integrating the marketing mix Section 4: Decision-making to improve operational performance Chapter 26: Setting operational objectives Chapter 27: Efficiency and labour productivity Chapter 28: Lean production Chapter 29: Capacity utilisation Chapter 30: Technology and operational efficiency Chapter 31: Analysing operational performance Chapter 32: Improving quality Chapter 33: Managing supply chains Chapter 34: Managing inventory Chapter 35: Decision-making to improve operational performance Section 5: Decision-making to improve financial performance Chapter 36: Financial objectives Chapter 37: Calculating revenue, costs and profit Chapter 38: Break-even analysis Chapter 39: Cash flow management Chapter 40: Budgets and budgeting Chapter 41: Profit and how to increase it Chapter 42: Cash flow versus profit Chapter 43: Sources of finance Chapter 44: Decision-making to improve financial performance Section 6: Decision-making to improve human resource performance Chapter 45: Setting human resource objectives Chapter 46: Motivation and engagement in theory Chapter 47: Motivation and engagement in practice Chapter 48: Improving organisational design Chapter 49: Managing the human resource flow Chapter 50: Improving employer–employee relations Chapter 51: Analysing human resource performance Chapter 52: Decision-making and improved HR performance Section 7: Analysing the strategic position of a business Chapter 53: Influences on the mission of a business Chapter 54: Corporate objectives, strategy & tactics Chapter 55: The impact of strategic decision making on functional decision making Chapter 56: The value of SWOT analysis Chapter 57: Financial objectives and constraints Chapter 58: Balance sheets and income statements Chapter 59: Financial ratio analysis Chapter 60: Value and limitations of financial ratios Chapter 61: How to analyse data other than financial statements Chapter 62: Assessing short- and long-term performance Chapter 63: Different measures of assessing business performance Chapter 64: Changes in the political and legal environment Chapter 65: The impact of government policy Chapter 66: The impact of changes in the economic environment Chapter 67: Globalisation and emerging economies Chapter 68: The impact of social change Chapter 69: The social environment including CSR Chapter 70: Technological change Chapter 71: The competitive environment Chapter 72: Analysing strategic options Chapter 73: Investment appraisal Chapter 74: Sensitivity analysis Section 8: Choosing strategic direction Chapter 75: Strategic direction: Ansoff’s matrix Chapter 76: Competitive advantage Chapter 77: Strategic positioning Section 9: Strategic methods: how to pursue strategies Chapter 78: Growth and retrenchment Chapter 79: Economies and diseconomies of scale Chapter 80: Methods and types of growth Chapter 81: Innovation Chapter 82: Becoming an innovative organisation Chapter 83: Protecting innovative ideas Chapter 84: Reasons for trading internationally Chapter 85: Attractiveness of international markets Chapter 86: China and India Chapter 87: Targeting overseas markets Chapter 88: Managing international business Chapter 89: Digital technology Section 10: Managing strategic change Chapter 90: Causes and value of change Chapter 91: The flexible organisation Chapter 92: Barriers to change Chapter 93: Organisational culture Chapter 94: Strategic implementation Chapter 95: Network analysis and strategic implementation Chapter 96: Problems with strategy Chapter 97: Understanding assessment objectives Chapter 98: Tackling data response questions Chapter 99: How to revise for business exams Section 1: What is Business? Chapter 1: Understanding the nature and purpose of business Chapter 2: Different business forms Chapter 3: Issues in understanding different business forms Chapter 4: Understanding that businesses operate within an external environment Section 2: Managers, leadership and decision-making Chapter 5: What managers do Chapter 6: Types of management and leadership styles and their effectiveness Chapter 7: Understanding management decision-making Chapter 8: Decision trees Chapter 9: Opportunity cost Chapter 10: Understanding the role and importance of stakeholders Section 3: Decision-making to improve marketing performance Chapter 11: Marketing and decision-making Chapter 12: Marketing and competitiveness Chapter 13: Setting marketing objectives Chapter 14: Understanding markets Chapter 15: Market research and sampling Chapter 16: The interpretation of marketing data Chapter 17: Price and income elasticity of demand Chapter 18: Market data and analysis Chapter 19: Segmentation, targeting and positioning Chapter 20: Niche and mass marketing Chapter 21: Marketing mix: 7Ps Chapter 22: Product decisions: product life cycle and product portfolio Chapter 23: Pricing decisions Chapter 24: Place and promotion decisions Chapter 25: Integrating the marketing mix Section 4: Decision-making to improve operational performance Chapter 26: Setting operational objectives Chapter 27: Efficiency and labour productivity Chapter 28: Lean production Chapter 29: Capacity utilisation Chapter 30: Technology and operational efficiency Chapter 31: Analysing operational performance Chapter 32: Improving quality Chapter 33: Managing supply chains Chapter 34: Managing inventory Chapter 35: Decision-making to improve operational performance Section 5: Decision-making to improve financial performance Chapter 36: Financial objectives Chapter 37: Calculating revenue, costs and profit Chapter 38: Break-even analysis Chapter 39: Cash flow management Chapter 40: Budgets and budgeting Chapter 41: Profit and how to increase it Chapter 42: Cash flow versus profit Chapter 43: Sources of finance Chapter 44: Decision-making to improve financial performance Section 6: Decision-making to improve human resource performance Chapter 45: Setting human resource objectives Chapter 46: Motivation and engagement in theory Chapter 47: Motivation and engagement in practice Chapter 48: Improving organisational design Chapter 49: Managing the human resource flow Chapter 50: Improving employer–employee relations Chapter 51: Analysing human resource performance Chapter 52: Decision-making and improved HR performance Section 7: Analysing the strategic position of a business Chapter 53: Influences on the mission of a business Chapter 54: Corporate objectives, strategy & tactics Chapter 55: The impact of strategic decision making on functional decision making Chapter 56: The value of SWOT analysis Chapter 57: Financial objectives and constraints Chapter 58: Balance sheets and income statements Chapter 59: Financial ratio analysis Chapter 60: Value and limitations of financial ratios Chapter 61: How to analyse data other than financial statements Chapter 62: Assessing short- and long-term performance Chapter 63: Different measures of assessing business performance Chapter 64: Changes in the political and legal environment Chapter 65: The impact of government policy Chapter 66: The impact of changes in the economic environment Chapter 67: Globalisation and emerging economies Chapter 68: The impact of social change Chapter 69: The social environment including CSR Chapter 70: Technological change Chapter 71: The competitive environment Chapter 72: Analysing strategic options Chapter 73: Investment appraisal Chapter 74: Sensitivity analysis Section 8: Choosing strategic direction Chapter 75: Strategic direction: Ansoff’s matrix Chapter 76: Competitive advantage Chapter 77: Strategic positioning Section 9: Strategic methods: how to pursue strategies Chapter 78: Growth and retrenchment Chapter 79: Economies and diseconomies of scale Chapter 80: Methods and types of growth Chapter 81: Innovation Chapter 82: Becoming an innovative organisation Chapter 83: Protecting innovative ideas Chapter 84: Reasons for trading internationally Chapter 85: Attractiveness of international markets Chapter 86: China and India Chapter 87: Targeting overseas markets Chapter 88: Managing international business Chapter 89: Digital technology Section 10: Managing strategic change Chapter 90: Causes and value of change Chapter 91: The flexible organisation Chapter 92: Barriers to change Chapter 93: Organisational culture Chapter 94: Strategic implementation Chapter 95: Network analysis and strategic implementation Chapter 96: Problems with strategy Chapter 97: Understanding assessment objectives Chapter 98: Tackling data response questions Chapter 99: How to revise for business exams Section 1: What is Business? Chapter 1: Understanding the nature and purpose of business Chapter 2: Different business forms Chapter 3: Issues in understanding different business forms Chapter 4: Understanding that businesses operate within an external environment Section 2: Managers, leadership and decision-making Chapter 5: What managers do Chapter 6: Types of management and leadership styles and their effectiveness Chapter 7: Understanding management decision-making Chapter 8: Decision trees Chapter 9: Opportunity cost Chapter 10: Understanding the role and importance of stakeholders Section 3: Decision-making to improve marketing performance Chapter 11: Marketing and decision-making Chapter 12: Marketing and competitiveness Chapter 13: Setting marketing objectives Chapter 14: Understanding markets Chapter 15: Market research and sampling Chapter 16: The interpretation of marketing data Chapter 17: Price and income elasticity of demand Chapter 18: Market data and analysis Chapter 19: Segmentation, targeting and positioning Chapter 20: Niche and mass marketing Chapter 21: Marketing mix: 7Ps Chapter 22: Product decisions: product life cycle and product portfolio Chapter 23: Pricing decisions Chapter 24: Place and promotion decisions Chapter 25: Integrating the marketing mix Section 4: Decision-making to improve operational performance Chapter 26: Setting operational objectives Chapter 27: Efficiency and labour productivity Chapter 28: Lean production Chapter 29: Capacity utilisation Chapter 30: Technology and operational efficiency Chapter 31: Analysing operational performance Chapter 32: Improving quality Chapter 33: Managing supply chains Chapter 34: Managing inventory Chapter 35: Decision-making to improve operational performance Section 5: Decision-making to improve financial performance Chapter 36: Financial objectives Chapter 37: Calculating revenue, costs and profit Chapter 38: Break-even analysis Chapter 39: Cash flow management Chapter 40: Budgets and budgeting Chapter 41: Profit and how to increase it Chapter 42: Cash flow versus profit Chapter 43: Sources of finance Chapter 44: Decision-making to improve financial performance Section 6: Decision-making to improve human resource performance Chapter 45: Setting human resource objectives Chapter 46: Motivation and engagement in theory Chapter 47: Motivation and engagement in practice Chapter 48: Improving organisational design Chapter 49: Managing the human resource flow Chapter 50: Improving employer–employee relations Chapter 51: Analysing human resource performance Chapter 52: Decision-making and improved HR performance Section 7: Analysing the strategic position of a business Chapter 53: Influences on the mission of a business Chapter 54: Corporate objectives, strategy & tactics Chapter 55: The impact of strategic decision making on functional decision making Chapter 56: The value of SWOT analysis Chapter 57: Financial objectives and constraints Chapter 58: Balance sheets and income statements Chapter 59: Financial ratio analysis Chapter 60: Value and limitations of financial ratios Chapter 61: How to analyse data other than financial statements Chapter 62: Assessing short- and long-term performance Chapter 63: Different measures of assessing business performance Chapter 64: Changes in the political and legal environment Chapter 65: The impact of government policy Chapter 66: The impact of changes in the economic environment Chapter 67: Globalisation and emerging economies Chapter 68: The impact of social change Chapter 69: The social environment including CSR Chapter 70: Technological change Chapter 71: The competitive environment Chapter 72: Analysing strategic options Chapter 73: Investment appraisal Chapter 74: Sensitivity analysis Section 8: Choosing strategic direction Chapter 75: Strategic direction: Ansoff’s matrix Chapter 76: Competitive advantage Chapter 77: Strategic positioning Section 9: Strategic methods: how to pursue strategies Chapter 78: Growth and retrenchment Chapter 79: Economies and diseconomies of scale Chapter 80: Methods and types of growth Chapter 81: Innovation Chapter 82: Becoming an innovative organisation Chapter 83: Protecting innovative ideas Chapter 84: Reasons for trading internationally Chapter 85: Attractiveness of international markets Chapter 86: China and India Chapter 87: Targeting overseas markets Chapter 88: Managing international business Chapter 89: Digital technology Section 10: Managing strategic change Chapter 90: Causes and value of change Chapter 91: The flexible organisation Chapter 92: Barriers to change Chapter 93: Organisational culture Chapter 94: Strategic implementation Chapter 95: Network analysis and strategic implementation Chapter 96: Problems with strategy Chapter 97: Understanding assessment objectives Chapter 98: Tackling data response questions Chapter 99: How to revise for business exams

Read more less

Book Synopsis

Read more less

Book SynopsisBusiness 2.0 B2 Upper Intermediate Stud.

Read more less

Book SynopsisTrade Review"I started reading this book and cannot put it down... I don't know anyone who doesn't want to raise their kids to have curiosity, patience, thrift, modesty, generosity, perseverance, and perspective. A godsend of a book." -- Jessica Seinfeld "In the course of profiling dozens of savvy families, Lieber gives tips on how to talk about money with kids in a calm way... He makes a convincing case that the tendency to avoid the topic is a missed opportunity." -- The Wall Street Journal "The Opposite of Spoiled is flush with practical ways to incorporate money lessons into family life... Lieber's style is conversational and frank, with a sense of humor... It's rare to find a book about finance with so much heart." -- Associated Press "Finally, an honest, modern, comprehensive and nuanced book about kids and money. Parents report that conversations about money fill them with so much dread and confusion that they change the subject rather than dive in. The Opposite of Spoiled comes to the rescue." -- Wendy Mogel, author of The Blessing of a Skinned Knee "Lieber's book is intensely pragmatic, relentlessly anecdotal -- and that's why I loved it... A book that will start important conversations in lots of households." -- Claire Dederer, The New York Times Book Review "Ron Lieber's tips are practical, accessible and, best of all, rooted in the desire to foster an honest dialogue with our children." -- Heather Stevens, "Balancing Act" column in The Chicago Tribune "The Opposite of Spoiled is a thoughtful, and often inspiring, book that also delivers dozens of smart, practical tips for turning conversations about money into lessons about living. If you've got kids, want kids -- or heck, have been a kid -- read this book." -- Daniel H. Pink, author of Drive and To Sell is Human "All of us worry about how to give our kids a proper dose of perspective and gratitude. Ron Lieber's explanation of how money conversations imprint these good values (and so much more) is just the thing parents need to read right now." -- Madeline Levine, author of The Price of Privilege "We all want to raise children with good values, yet we often neglect to talk to our children about money. This engaging and important book breaks new ground by suggesting that the next generation deserves to be better at money than we are. A must-read for parents." -- Gretchen Rubin, author of The Happiness Project "An astute book filled with interesting anecdotes and wise lessons." -- Forbes "New York Times columnist Lieber makes a strong argument that money is something that children notice and talk about... Lieber's easygoing style will encourage parents to raise a new generation that's both confident and compassionate." -- Publishers Weekly "Lieber guides parents in conveying the value and significance of money and how to use it wisely, how to spend and save, how to give and invest. Parents will appreciate the sound advice and broad perspective Lieber offers on this important subject." -- Booklist

Read more less

Book Synopsis

Read more less

Book SynopsisIan Marcousé's accessible and engaging textbooks brought together in one updated volume covering everything your students need to know for the Pearson Edexcel A level Business specification.- Breaks content down into short, clear chapters - covering all topics in the depth students need- Updated business examples throughout the text and in end of unit case studies bring the subject to life- A range of questions and activities provide students with the opportunity to apply what they know and practise questions- Builds students' confidence with key terms used in context and compiled in an accessible glossary - Supported by an Answer Guide to assist teaching and save time This Student Book has been endorsed for use with the Pearson Edexcel A Level Business qualification.

Read more less

Book SynopsisThe perfect book for everybody who's either never heard of Blockchain or simply wants to know more about the technology which is about to transform the world we live in for the better.  What is blockchain? Why does everyone from tech experts to business moguls to philanthropists believe it is a paradigm-shifting technology, bound to revolutionize society as significantly as the internet? Indeed, why is blockchain touted as The Next Everything? In this deft, fascinating, and easy-to-digest introduction to one of the most important innovations of recent times, Stephen P. Williams answers these questions, revealing how cryptocurrencies like bitcoin are just one example among dozens of transformative applications that this relatively new technology makes possible. He interprets the complexity into digestible anecdotes, metaphors, and straightforward descriptions for readers who don’t know tech, and explains all of blockchain&rs

Read more less

Book SynopsisHow does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few ofTrade ReviewA refreshing take on marketing 101 theory. It has an excellent range of global examples, which is helpful in broadening student understanding and engagement. The text has useful critical discussion elements and, importantly, makes the effort to explain how key theories work in practice. * Dr Helen Millward, Keele University *The go-to book for those new to marketing and the one that links theory to practice. * Mr Marcus Thompson, University of Aberdeen *I highly recommend this book for undergraduate students. This book has incorporated marketing theories throughout the chapters and discusses marketing opportunities, strategies, practices, challenges, risks, and constraints by providing contemporary examples from real-world businesses. * Professor Elham Rahbar, Niels Brock Copenhagen Business College *Contemporary and practical without missing theoretical aspects, this book is written in a student-friendly style with the inclusion of appealing cases. * Mr Chris Liasidis, University of York, Europe Campus *An engaging read that bridges the gap between theory and practice. 21st century students will find this book appeals to their senses! * Dr Tim Stone, University of Aberdeen *This revised edition provides a comprehensive, yet easily accessible, introduction to marketing for undergraduate and postgraduate students. Content is topical with current application, which reflects the changing business world. * Mr David Lane, Leeds Beckett University *This book provides a good overview of the core marketing concepts. It has many up-to-date examples and nice marketing insights and cases. * Dr Nina Belei, Radboud University *Table of ContentsPart One: Core Principles, Context and Customers 1: Marketing principles and practice 2: The marketing environment 3: Consumer buying behaviour 4: Business to business marketing 5: Services and relationship marketing Part Two: Marketing Strategy 6: Marketing strategy 7: Marketing research and analytics 8: Market segmentation and positioning 9: International marketing development 10: Branding decisions Part Three: Marketing Tactics 11: Product: new proposition development and innovation 12: Place: channels, supply chains, and retailing 13: Price and customer value 14: Promotion I: principles of marketing communications 15: Promotion II: configuring the marketing communications mix 16: Digital and social media marketing Part Four: Marketing and Society 17: Not-for-profit and social marketing 18: Marketing, society, sustainability and ethics

Read more less

Book SynopsisCovering contemporary topics and issues such as globalisation, digital technology and business ethics, this is the only textbook that fully supports the OxfordAQA International A2 Level Business specification (9625), for first teaching from September 2019. The thematic structure enables students to build on the skills and knowledge gained in previous study, preparing them for their next steps in employment or higher level education, whilst international, real-life case studies enhance students'' understanding of current business practice. Furthermore, this book offers exam preparation support across a range of assessment styles, building the skills required to evaluate business behaviour and to examine and interpret the quantitative and qualitative data relevant to business decision making.

Read more less

Book SynopsisThe only book with a 'themes and issues' approach that encourages critical engagement with contemporary debates in the business environment.Trade ReviewThis book provides a rich source of up-to-date ideas and debates. It offers students an opportunity to critically think about the business environment from a perspective that many other texts do not. * Dr Jim Keane, University of Gloucestershire *This book identifies, explains, and critically discusses the complexity of the global context in which business operates. * Dr Marilena Antoniadou, Manchester Metropolitan University *Table of Contents1: Paul Wetherly: Introduction: 'Business' and its 'environment' in a 'globalizing world' Part One: Environments 2: Dorron Otter: The economic environment 3: Dorron Otter: The technological environment 4: Paul Wetherly: The political environment 5: David Amos: The legal environment 6: Paul Wetherly: The social and cultural environment 7: Simon Robinson: Can the marketplace be ethical? Corporate responsibility 8: Eamonn Judge: The natural environment: Global warming, pollution, resource depletion, and sustainable development Part Two: Issues 9: Chris Mulhearn and Mike Franco: How has macroeconomic policy changed in an era of uncertainty? 10: Dorron Otter: Globalization of business: Good or bad? 11: Paul Wetherly: Does business have too much power? 12: Dorron Otter and Paul Wetherly: Is inequality bad for business? 13: Stratis Koutsoukos and Dorron Otter: Creating effective trading blocs: What lessons does the European Union provide? 14: Paul Wetherly: What role for the public sector? 15: Simon Raby and Geoff Gregson: From starting to scaling and beyond: How do entrepreneurs and SMEs innovate and grow? 16: Dorron Otter and Paul Wetherly: Conclusion: Looking ahead-managing in a dynamic environment

Read more less

Book SynopsisIn its journey from the margins to the mainstream, corporate social responsibility has become a significant part of the business agenda. Whilst society has always held expectations of business that go beyond maximising profits, the backdrop against which businesses now operate - characterised by financial crisis, climate change, political shifts, and population growth - has seen CSR become increasingly central to the ability of businesses to address global concerns.How businesses manage the requirements of the 2016 Paris Agreement, implications of the growing ''gig economy'', and the increasing importance of a CSR brand are just some of the contemporary issues explored in this fourth edition. The engaging, accessible style supports a critical perspective, while a forward-thinking outlook encourages you to consider how the interactions of business and society will continue to evolve.How emerging business models, such as Uber, are governed; why Pakistan''s football manufacturing industry takes an interest in its workers'' sexual health; and what it takes to establish the Global Business Coalition for Women''s Economic Empowerment are just some of the new case studies that illustrate the book''s global reach. With more cases and examples than any other CSR textbook, initiatives as well as failures are explored in real businesses contexts, bringing the book''s comprehensive coverage to life.This book is supported by online resources.For students:Additional case study sources - useful links for where to source further case studies and examples.Further reading - a comprehensive list of research to aid research.Suggested films - a list of films that illustrate issues relevant to CSR managers.Sources on regulations and governance - links to important legislation and guidelines affecting CSRWeb exercises - links to relevant websites direct you to valuable sources of information.Journal club - links to seminal journal articles along with commentary on the paper, critical questions, and key points to consider.For lecturers: Figures and tables from the book - for use in lectures and seminars.Trade ReviewThe best text around...a very good exploration of thinking, issues, and practice in CSR from a global perspective. * David Wornham, University of the West of England *A thoughtful, well-written textbook on CSR that will be indispensable to all students in Business and Law. * Dr Nicholas Burton, Northumbria University Newcastle *Excellent, very well written, comprehensive, authoritative, and very student friendly...it is the book I rely on the most. * Dr Ken Aduhene, Canterbury Christ Church University *Table of ContentsPart 1 The meaning and origins of corporate social responsibility1: Introducing corporate social responsibility2: The origins of corporate social responsibility3: Sustainable development4: Corporate social responsibility in developing economies5: Globalization and corporate social responsibilityPart 2 Managing and implementing corporate social responsibility6: How corporate social responsibility is managed7: Corporate social responsibility and governance8: Corporate social responsibility reporting9: Stakeholder management and engagement10: Socially responsible investment11: Corporate social responsibility in smaller enterprisesPart 3 Impact, critics, and future of corporate social responsibility12: The impact of corporate social responsibility13: Criticisms of corporate social responsibility14: The future of corporate social responsibility

Read more less