Description
Book SynopsisNow in its second edition, and in collaboration with their contributing authors, world renowned academics Peter J. Buckley FBA OBE, Peter Enderwick, and Hinrich Voss draw on their wealth of experience and expertise to present a truly global text on international business.The Global Factory framework, developed by Peter J. Buckley, forms an overarching, coherent and accessible model for understanding how businesses operate globally. Synthesising perspectives from economics, social anthropology, political economy, and management, International Business also provides a multitude of examples, case studies and insights from across the globe that link theory to management practices - all to equip you for the challenges faced in the business world today. Engaging examples include internationally-recognised companies such as Nike, Ben & Jerry''s, TikTok and Maersk, as well as organizations from emerging markets such as Saudi Arabia, Brazil and Turkey.Opening cases discuss real challenges faced
Trade ReviewThis is probably the best available text in International Business. * Dr Declan Bannon, University of Aberdeen, Qatar Campus *
Rich. Complete. Thorough. * Ivan Rodriguez Hernandez, University of the West of England Bristol *
This is an essential core text from internationally recognized experts in the field. * Dr Trevor Morrow, University of Aberdeen *
International Business is engaging, up-to-date and practical yet grounded in theory, with a global outlook. * Dr Carmen Stoian, University of Kent *
An effective textbook that covers a wide range of relevant International Business topics using current examples. * Jacopo Canello, University of Groningen *
This is an up-to-date textbook for students who are looking to further their understanding of International Business through theory-based, case applied learning materials. * Young-Chan Kim, University of Greenwich *
Table of ContentsPart One: Context and Rationale 1: Introduction to international business 2: Theories of the international firm 3: International business in context 4: International trade theory and the firm Part Two: The External Environment 5: The institutional dimension 6: The political dimension 7: The societal dimension 8: The economic dimension Part Three: Managing the Global Factory 9: Foreign operations modes 10: Corporate social responsibility 11: Marketing strategies 12: International production and logistics strategies 13: Global innovation management 14: Financial management strategies 15: Human resources management strategies 16: Cross-cultural management strategies 17: Formulating the strategic response 18: Implementing the strategic response 19: Conclusions
