Business strategy Books

Book SynopsisDubbed “the industry bible” by the Los Angeles Times, All You Need to Know About the Music Business by veteran music lawyer Donald Passman is the go-to guide for everyone in the music business through ten editions, over thirty years, and over a half a million copies sold. Now with updates explaining why musicians have more power today than ever in history; discussion of the mega-million-dollar sales of artists’ songs and record catalogs; how artist access to streaming media, and particularly TikTok, has completely reshaped the music business; the latest on music created by AI; and a full update of the latest numbers and trends.For more than thirty years, All You Need to Know About the Music Business has been universally regarded as the definitive guide to the music industry. Now in its eleventh edition, Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something—it’s monetized by how many times a listener streams a song. And also, for the first time, artists can get their music to listeners without a record company gatekeeper, creating a new democracy for music. The “industry bible” (Los Angeles Times), now updated, is essential for anyone in the music business—musicians, songwriters, lawyers, agents, promoters, publishers, executives, and managers—and the definitive guide for anyone who wants to be in the business. So, whether you are—or aspire to be—in the music industry, veteran music lawyer Passman’s comprehensive guide is an indispensable tool. He offers timely information about the latest trends, including the reasons why artists have more clout than ever in history, the massive influence of TikTok, the mega million dollar sales of artists’ songs and record catalogs, music in Web3 and the Metaverse, music created by AI, and a full update of the latest numbers and practices.

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Book SynopsisBent Flyvbjerg is a professor at Oxford University, an economist, and the world's leading megaproject expert', according to global accounting network KPMG. He has consulted on over one hundred projects costing $1 billion or more and has been knighted by the Queen of Denmark.Dan Gardner is a journalist and the New York Times bestselling author of Risk, Future Babble and Superforecasting (with Philip E. Tetlock).Together they have written How Big Things Get Done.

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Book SynopsisWhy do some businesses thrive while many more struggle? In this age of disruption, a key reason is the failure of many leaders to realign all the moving parts of their enterprise, including its business strategy and how it is organised, to best support its enduring purpose. Thousands of enterprises globally are operating below their potential simply because they are not well aligned or fail to realign to reflect the new realities of their changing business environment. This book aims to change that.This book is about strategic realignment, a leadership process to overcome disruption and secure high performance on a sustainable basis. Given that change is a constant and disruption to the business environment ever more likely, strategic realignment must become a core competency in order that all enterprises and leaders can succeed in the future. Most executives recognise this but lack a robust system of thought to execute strategic realignment effectively and realise its full Trade ReviewToday’s C-suites are well-advised to heed Jonathan Trevor's distinctive wisdom and method. * Paul Polman, CEO Unilever (2009-19) and co-author of 'Net Positive' *Re:Align is essential reading for any business leader looking to improve performance and realise the enduring purpose of their enterprise. * David Mills, CEO, Ricoh Europe *In Re:Align, Jonathan Trevor continues to share why connecting core purpose, strategy and organization enable businesses to overcome disruption and improve performance. * Dame Angela Ahrendts, former SVP, Apple Retail & CEO, Burberry *This new edition carries timely observations on making the best out of disruption and the unexpected. * Dame Sandra Dawson, Professor Emerita, University of Cambridge *Jonathan Trevor has succeeded in writing an authoritative and highly compelling exposition about strategic realignment - a mission critical matter for every type of enterprise, whether social, governmental or commercial. * Lord Victor Adebowale CBE, former CEO, Turning Point and Chancellor of the University of Lincoln *As someone who is often resistant to accepting advice from business books for even my own strategies, it is no small feat that Jonathan Trevor's book, Re:Align, has commanded my attention and that, more importantly, I have learned immensely from it. * John Crabtree OBE, Lord Lieutenant of West Midlands and Chair of the 2022 Commonwealth Games Organising Committee *Align has been my bedside companion, and my institutional guardian angel, for the last two years. Re:Align offers a swathe of new insights on dealing with strategic change at the enterprise level. As a worthy successor to Align, Re:Align is essential reading for strategic leaders in both public and corporate sectors. * Lt Gen Sir Nicholas Pope, Former Deputy Chief of the General Staff, British Army, Chair of the Service Charities Federation *Dr Jonathan Trevor's Re:Align vividly demonstrates not only strategic alignment's power to clarify the strategic priorities we should be focusing on but, more importantly, the unhelpful distractions we should be letting go of. * Trent Smyth, Executive Director, The Chief of Staff Association *Re:Align is an invaluable compass in an unpredictable and ever-more dynamic global environment, and allows business leaders to understand their organizations better and plot their future with confidence. * Hajime Watanabe, CEO, Development Bank of Japan *

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Book SynopsisOVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.Trade Review"one of the bestselling business books of the century" — Financial Times"Blue Ocean Strategy is the most successful book on business master-planning" — The Economist"A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market." — Qantas The Australian WayPraise for Blue Ocean Strategy: A bestseller across 5 continents More than 4 million copies sold worldwide Translated into 47 languages A Wall Street Journal, BusinessWeek, and Fast Company bestseller Thinkers50 Strategy Award for Best Business Book of the decade The Fast Company Leadership Hall of Fame Winner of the Carl S. Sloane Award for Excellence in Management Consulting

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Book SynopsisDo you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations--personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System(R) is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses--and you can too. For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.Trade Review"Since implementing the entrepreneurial operating system outlined in [Traction], my company has been more productive than ever... The book brings proven business best practices from the top thought leaders in business into one hands-on manual that you can apply today." --Dan Moshe, founder and CEO of Tech Guru, for The Business Journals' "The most important business books ever written" "Implementing [Traction's] structured approach at Avondale has had a tremendous impact on our leadership's productivity and has improved operations throughout the organization." --Karl Stark and Bill Stewart, cofounders, Avondale "The concepts and tools that have been masterfully captured in the pages of this book have provided some of the magic that has helped us grow our business 300 percent over the last five years. Don't miss it!" --Craig Erlich, CEO, pulse220 "The concepts in this book have changed my life! I'm now able to let go of the day to day, knowing I have developed a team that can efficiently handle the details. We have consistently grown every year for the last four years in a very tough market, while the competition has struggled." --Ronald A. Blank, President, The Franklin Companies "Having coached and trained over 13,000 entrepreneurs, I know the challenges they face. This book is a must for any business owner and their management team. Traction provides a powerful, practical, and simple system for running your business." --Dan Sullivan, President and Founder, The Strategic Coach "With the Traction tools in place, we now have faster growth, increased profitability and great people that we enjoy working with. Our growth rate has averaged over 20 percent per year. These results put us in a position to sell our company to a public company for above-normal multiples and reacquire the company after just a year and a half." --Rob Dube, President, Image One "The Traction principles have helped me build a solid leadership team, crystallize our plan, and create the discipline to take the organization to the next level." --Sam Simon, President & CEO, Atlas Oil Company "Traction is far and away the most potent and useful approach I've ever seen for running a successful company. The content is bulletproof! You have to read this book." --Vince Poscente, Bestselling author of The Age of Speed "The concepts in this book have revolutionized our enterprise. We are highly profitable, adroit, flexible, and have a results-oriented culture. Working with Gino's tools has made a meaningful difference in who we are today." --Albert M. Berriz, CEO, McKinley "The tools are sensible, effective, and a must for any organization, entrepreneur, or leader. I personally use them within my national real estate valuation company and this year we grew 150 percent, after being in business for more than 14 years." --Darton Case, President, The Entrepreneurs' Organization "The concepts in Traction saved our company from mediocrity and propelled us to excellence. They have provided us with the tools to deal with any situation that might arise and better yet, to head off some situations at the pass. We now have all the right people in the right seats doing the right jobs. --Rob Tamblyn, President, The Benefits Company "By applying the Traction disciplines we have been able to grow revenue by 50 percent over the last three years and profit exponentially more." --Robert Schechter, C.L.U., Ch.F.C., Chairman, Schechter Wealth Strategies "Traction is a must-read. What you will learn are the same tools that have enabled me to grow my business 100 percent over the last three years while staying balanced and having fun. This book will change your life." --Bernie Ronnisch, President, Ronnisch Construction Group

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Book SynopsisJerry Daykin is a global marketing leader who has held senior roles at brands including Beam Suntory, GSK Consumer Healthcare, Diageo and Mondelez. Based in London, UK, he is a WFA (World Federation of Advertisers) Diversity Ambassador and co-chair of its Diversity Task Force, where he created its framework for representation and inclusion. He also sits on the diversity and inclusion boards at the Advertising Association and ISBA, as well as on boards at the Conscious Advertising Network and Outvertising. A regular conference speaker, he has written for The Drum, AdWeek, Campaign, Marketing Week and The Guardian.Trade Review"Inclusive marketing is not only the right thing to do, it is also a business growth opportunity. Doing it well is a skill to be mastered, as it is full of nuances that most of us are not trained to see. This handy book provides not only thought-provoking concepts that will make you aware of your biases, but also a practical how-to guide grounded in insight and authenticity so you can truly make an impact." * Taide Guajardo, Chief Brand Officer Europe, P&G *"Daykin's thorough and practical approach makes this an invaluable read for any marketer or business looking to make strides on inclusive marketing as well as deliver business growth. A mix of expert insight, simple frameworks and inspiring case studies ensures that this book brings the topic to life vividly, and with real applicability." * Grainne Wafer, Global Director of Guinness, Smirnoff & Baileys, Diageo *"In Inclusive Marketing, Jerry offers a mix of inspiration and very practical advice on how to deliver more inclusive, and simply better and more effective marketing. A fresh and deeply uplifting vision that inspires marketers to embrace one of the defining challenges of our society. A must-read." * Stephan Loerke, CEO, World Federation of Advertisers *"In marketing, the notion of 'inclusion' is too often an obvious bolt-on. Jerry Daykin provides a practical framework and a wealth of real-world experiences to show how to make representation and inclusion an authentic and effective part of every marketing communications programme." * Helen Edwards, Adjunct Associate Professor, Marketing at London Business School, and Brand Columnist *"This book is an important and timely addition to the essential marketing guidebooks that have nudged the profession in the right direction. While 'inclusive marketing is a much banded term, Jerry's book demonstrates the 'how to do it well' part, with great clarity and direction. The book is an insightful read with many perspectives, and you will highlight, bookmark and return to its succinct and helpful summaries until the process becomes second nature. Don't just buy the book for yourself, buy a copy for a colleague, client or business partner, as the answers for truly inclusive marketing are all here." * Dino Myers-Lamptey, Founder at The Barbershop *"If you work in marketing/advertising and you're on the DE&I journey within your organisation, whether that's struggling to know where to start or wanting to do more, this book breaks down the processes within your marketing cycle where you can make mindful changes to be more inclusive. An inspirational must read for all marketers, carefully written and curated by Jerry Daykin, a marketer who has always actively championed inclusion and representation in every role he has worked." * Vidad & Bobi Carley, Inclusion Co-Leads, ISBA *"Advertising that represents society in all its diversity and that heightens the situation of marginal groups in societies can have a powerful effect on the promotion and protection of the rights of vulnerable and subjugated people. In this excellent book, Jerry Daykin makes an accessible and principled case for how to build diversity and inclusion into marketing." * Pia Oberoi, Senior Advisor on Migration and Human Rights, United Nations *"For all marketers, inclusion is no longer a question of if we should consider it but HOW we should. This book will do more than help you, it's the perfect guide to all the questions you should ask yourself about Inclusive Marketing." * Delphine Malvy, Senior Director Global Family Marketing, McDonalds *""I see you, I see the whole of you", Is perhaps my favourite language that sums up perfectly what to expect in this book. It offers is the perfect education, framework and advice for any marketer serious about inclusion. And Jerry is right, the time for change is now. This is definitely a book you need to read more than once to take in all the goodness written in its pages." * Karen Nelson Field, Author and Founder at Amplified Intelligence *Table of Contents Chapter - 00: Intoduction - Representation Matters; Chapter - 01: What we mean by inclusive marketing & representation; Chapter - 02: Why representation matters to me & other marketers; Chapter - 03: Why representation matters to business and society; Chapter - 04: A framework to deliver inclusive marketing; Section - ONE: Stage One - Inclusive briefing & strategy; Chapter - 05: Business & brand strategy; Chapter - 06: Using strategic insights and data; Chapter - 07: Marketing & creative briefs; Section - TWO: Stage Two - Inclusive Planning; Chapter - 08: Partner & team selection; Chapter - 09: Creative development & product design; Chapter - 10: Consumer testing; Section - THREE: Stage Three - Inclusive Production; Chapter - 11: Production; Chapter - 12: Post-production; Chapter - 13: Localisation; Section - FOUR: Stage Four - Inclusive Launches; Chapter - 14: Media & 360 Activation; Chapter - 15: Launch & consumer response; Chapter - 16: Measuring Success; Section - FIVE: Conclusion - How to Drive Change; Chapter - 17: Case Study - Driving Change at GSK/Haleon; Chapter - 18: Partnering to Help Drive Change; Chapter - 19: The future of inclusion; Chapter - 20: Checklist Appendix

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Book SynopsisJerry Daykin is a global marketing leader who has held senior roles at brands including Beam Suntory, GSK Consumer Healthcare, Diageo and Mondelez. Based in London, UK, he is a WFA (World Federation of Advertisers) Diversity Ambassador and co-chair of its Diversity Task Force, where he created its framework for representation and inclusion. He also sits on the diversity and inclusion boards at the Advertising Association and ISBA, as well as on boards at the Conscious Advertising Network and Outvertising. A regular conference speaker, he has written for The Drum, AdWeek, Campaign, Marketing Week and The Guardian.Trade Review"Inclusive marketing is not only the right thing to do, it is also a business growth opportunity. Doing it well is a skill to be mastered, as it is full of nuances that most of us are not trained to see. This handy book provides not only thought-provoking concepts that will make you aware of your biases, but also a practical how-to guide grounded in insight and authenticity so you can truly make an impact." * Taide Guajardo, Chief Brand Officer Europe, P&G *"Daykin's thorough and practical approach makes this an invaluable read for any marketer or business looking to make strides on inclusive marketing as well as deliver business growth. A mix of expert insight, simple frameworks and inspiring case studies ensures that this book brings the topic to life vividly, and with real applicability." * Grainne Wafer, Global Director of Guinness, Smirnoff & Baileys, Diageo *"In Inclusive Marketing, Jerry offers a mix of inspiration and very practical advice on how to deliver more inclusive, and simply better and more effective marketing. A fresh and deeply uplifting vision that inspires marketers to embrace one of the defining challenges of our society. A must-read." * Stephan Loerke, CEO, World Federation of Advertisers *"In marketing, the notion of 'inclusion' is too often an obvious bolt-on. Jerry Daykin provides a practical framework and a wealth of real-world experiences to show how to make representation and inclusion an authentic and effective part of every marketing communications programme." * Helen Edwards, Adjunct Associate Professor, Marketing at London Business School, and Brand Columnist *"This book is an important and timely addition to the essential marketing guidebooks that have nudged the profession in the right direction. While 'inclusive marketing is a much banded term, Jerry's book demonstrates the 'how to do it well' part, with great clarity and direction. The book is an insightful read with many perspectives, and you will highlight, bookmark and return to its succinct and helpful summaries until the process becomes second nature. Don't just buy the book for yourself, buy a copy for a colleague, client or business partner, as the answers for truly inclusive marketing are all here." * Dino Myers-Lamptey, Founder at The Barbershop *"If you work in marketing/advertising and you're on the DE&I journey within your organisation, whether that's struggling to know where to start or wanting to do more, this book breaks down the processes within your marketing cycle where you can make mindful changes to be more inclusive. An inspirational must read for all marketers, carefully written and curated by Jerry Daykin, a marketer who has always actively championed inclusion and representation in every role he has worked." * Vidad & Bobi Carley, Inclusion Co-Leads, ISBA *"Advertising that represents society in all its diversity and that heightens the situation of marginal groups in societies can have a powerful effect on the promotion and protection of the rights of vulnerable and subjugated people. In this excellent book, Jerry Daykin makes an accessible and principled case for how to build diversity and inclusion into marketing." * Pia Oberoi, Senior Advisor on Migration and Human Rights, United Nations *"For all marketers, inclusion is no longer a question of if we should consider it but HOW we should. This book will do more than help you, it's the perfect guide to all the questions you should ask yourself about Inclusive Marketing." * Delphine Malvy, Senior Director Global Family Marketing, McDonalds *""I see you, I see the whole of you", Is perhaps my favourite language that sums up perfectly what to expect in this book. It offers is the perfect education, framework and advice for any marketer serious about inclusion. And Jerry is right, the time for change is now. This is definitely a book you need to read more than once to take in all the goodness written in its pages." * Karen Nelson Field, Author and Founder at Amplified Intelligence *Table of Contents Chapter - 00: Intoduction - Representation Matters; Chapter - 01: What we mean by inclusive marketing & representation; Chapter - 02: Why representation matters to me & other marketers; Chapter - 03: Why representation matters to business and society; Chapter - 04: A framework to deliver inclusive marketing; Section - ONE: Stage One - Inclusive briefing & strategy; Chapter - 05: Business & brand strategy; Chapter - 06: Using strategic insights and data; Chapter - 07: Marketing & creative briefs; Section - TWO: Stage Two - Inclusive Planning; Chapter - 08: Partner & team selection; Chapter - 09: Creative development & product design; Chapter - 10: Consumer testing; Section - THREE: Stage Three - Inclusive Production; Chapter - 11: Production; Chapter - 12: Post-production; Chapter - 13: Localisation; Section - FOUR: Stage Four - Inclusive Launches; Chapter - 14: Media & 360 Activation; Chapter - 15: Launch & consumer response; Chapter - 16: Measuring Success; Section - FIVE: Conclusion - How to Drive Change; Chapter - 17: Case Study - Driving Change at GSK/Haleon; Chapter - 18: Partnering to Help Drive Change; Chapter - 19: The future of inclusion; Chapter - 20: Checklist Appendix

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Book SynopsisBev Burgess is founder and Managing Principal at Inflexion Group, which delivers thought leadership, consulting and training to companies on account-based growth. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Based near London, UK, she is also the author of A Practitioner's Guide to Account-Based Marketing and Executive Engagement Strategies, both published by Kogan Page.Tim Shercliff is co-founder and Managing Director at Inflexion Group. Previously a Strategy & Marketing Director at IBM, he has consulted and worked with companies including Accenture, CSC, Fujitsu, Micro Focus and Nationwide Building Society. He is based in Kent, UK.Trade Review"In business life, I cannot think of anything more satisfying than creating value for customers and, in the process, creating value for all stakeholders including the Planet. A few years ago, when Account Based Marketing first emerged, I said that it was a paradigm shift for the marketing domain. I have not changed my view. Please read this book to find out why. Incidentally, both authors are brilliant." * Professor Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc, Emeritus Professor, Cranfield University School of Management *"Delivering sustainable, profitable growth from your most important customers should be a key part of your strategy. The authors bring their decades of pragmatic experience to bear, laying out why it is so critical to focus on this topic and how to go about it. Read this book; it might well make you re-think your whole approach to profitable growth" * Kevin Loosemore, Chairman, De La Rue *"Customer success evolved from the idea that a strong relationship with your client matters. Now it's great to finally see a book focused on building those relationships with your most strategic clients holistically. This book takes the virtues of the customer success revolution and builds on it with the other key elements - account management, account-based marketing, and executive engagement - while offering a comprehensive guide with insights from top market leaders." * Nick Mehta, CEO, Gainsight *"In the subscription economy, retaining and growing with your top customers is essential. Bev Burgess and Tim Shercliff have researched this topic, laid out a framework for account-based growth and explain the challenges that need to be overcome, with the benefit of viewpoints and case studies from across the technology industry. Whether you're a high growth software company or a more mature technology services company, there is something in this book for you." * Sue Barsamian, Board Member *"I'm a passionate believer that your company's future prosperity depends on how well you treat a relatively small proportion of your customer base. Get this right, lining the whole company up behind the go-to-market team, and you will prosper. It sounds easy. It isn't. This book explains how to drive profitable growth, co-creating solutions with your best customers and turning them into advocates that help you win your next top customers. A must for CROs." * Jon Hunter, CRO *"Focusing in on your most important customers is vital for your future growth. This book explains how to go about it, in clear and practical terms. A must for all CMOs." * Fran Wilson, Chief Marketing Officer, Boomi *"Bev Burgess and Tim Shercliff have produced the must-have guide on Account-based Growth. This valuable business bible provides a no-nonsense approach to maximizing the potential of your top accounts and growing your business. It stands out from the crowd because it not only provides clear guidance on how to align and optimize internally to get the best results in this volatile market, it also helps leaders navigate the very real and unique cultural and societal issues businesses are facing today." * Stella Low, Chief Corporate Affairs and Communications Officer, HP. *"If you believe that selling to existing customers is easier than attracting new ones, this book will help you understand who your most important existing customers are, and how to sell more to them." * Mike Phillips, Senior Independent Director and Audit Committee Chair, Bytes Technology Group *"This book wonderfully summarizes the importance of strategic accounts to your business and to your top clients. You know the 80/20 rule...well now it's about the 50/3.5 rule! Bev and Tim build the business case and provide the practical examples from both the supplier and the client's perspective. This serves as a guide to help change your mindset and develop a plan to grow your account as a "market of one". This is a must read for those of us dedicated to focusing on our top clients for the long haul. Bravo!" * Denise Freier, President and CEO, Strategic Account Management Association *"When Bev Burgess codified and defined Account Based Marketing in 2003, she was way ahead of her time. It's taken many of us in B2B marketing and sales the best part of two decades to catch up with her. Her latest book (co-written with long-time collaborator Tim Shercliff) is similarly visionary, simultaneously elevating and reinvigorating the conversation around key accounts, their criticality to so many B2B organisations, and how to manage them. In essence, it's nothing short of a manifesto for why we need to shake up B2B sales and marketing once more to align with the unavoidable new business realities of 2022, and the challenges of operating in the post-Covid world. This is no work of theory or conjecture - it's packed full of real-life testimonies and case studies, and evidence-based strategies for how to turn these ideas into reality. Read it now and be ready for the future of B2B." * Joel Harrison, co-founder and Editor-in-chief, B2B Marketing *"Bev Burgess has established herself as the leading light on client relationship marketing in all its dimensions within the business-to-business sector. The growing complexity of working relationships, between both institutions and individuals, requires new thinking that goes beyond the original idea that 'account-based marketing' is all that is needed to bridge the gap between marketing and sales. Bev and Tim's new book explains why treating client relationship development as a total business concept, requiring the attention, effort and focus of all parts of the organization is necessary to ensure mutual, sustainable value." * Dr. Charles Doyle, Global Chief Marketing Officer, Arup *Table of Contents Section - ONE: Introducing account-based growth; Chapter - 01: The case for account-based growth; Chapter - 02: Account-based growth in practice; Section - TWO: Aligning internally for growth; Chapter - 03: Account prioritization and resource allocation; Chapter - 04: Integrated account business planning; Chapter - 05: Managing data, technology and operations; Chapter - 06: Leadership, culture and change; Section - THREE: Engaging externally for growth; Chapter - 07: Account management and sales; Chapter - 08: Account-based marketing; Chapter - 09: Customer success; Chapter - 10: Executive sponsorship and engagement; Section - FOUR: Account-based growth assessment tool; Chapter - 11: How does your company stack up

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Book SynopsisBev Burgess is founder and Managing Principal at Inflexion Group, which delivers thought leadership, consulting and training to companies on account-based growth. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Based near London, UK, she is also the author of A Practitioner's Guide to Account-Based Marketing and Executive Engagement Strategies, both published by Kogan Page.Tim Shercliff is co-founder and Managing Director at Inflexion Group. Previously a Strategy & Marketing Director at IBM, he has consulted and worked with companies including Accenture, CSC, Fujitsu, Micro Focus and Nationwide Building Society. He is based in Kent, UK.Trade Review"In business life, I cannot think of anything more satisfying than creating value for customers and, in the process, creating value for all stakeholders including the Planet. A few years ago, when Account Based Marketing first emerged, I said that it was a paradigm shift for the marketing domain. I have not changed my view. Please read this book to find out why. Incidentally, both authors are brilliant." * Professor Malcolm McDonald MA(Oxon) MSc PhD DLitt DSc, Emeritus Professor, Cranfield University School of Management *"Delivering sustainable, profitable growth from your most important customers should be a key part of your strategy. The authors bring their decades of pragmatic experience to bear, laying out why it is so critical to focus on this topic and how to go about it. Read this book; it might well make you re-think your whole approach to profitable growth" * Kevin Loosemore, Chairman, De La Rue *"Customer success evolved from the idea that a strong relationship with your client matters. Now it's great to finally see a book focused on building those relationships with your most strategic clients holistically. This book takes the virtues of the customer success revolution and builds on it with the other key elements - account management, account-based marketing, and executive engagement - while offering a comprehensive guide with insights from top market leaders." * Nick Mehta, CEO, Gainsight *"In the subscription economy, retaining and growing with your top customers is essential. Bev Burgess and Tim Shercliff have researched this topic, laid out a framework for account-based growth and explain the challenges that need to be overcome, with the benefit of viewpoints and case studies from across the technology industry. Whether you're a high growth software company or a more mature technology services company, there is something in this book for you." * Sue Barsamian, Board Member *"I'm a passionate believer that your company's future prosperity depends on how well you treat a relatively small proportion of your customer base. Get this right, lining the whole company up behind the go-to-market team, and you will prosper. It sounds easy. It isn't. This book explains how to drive profitable growth, co-creating solutions with your best customers and turning them into advocates that help you win your next top customers. A must for CROs." * Jon Hunter, CRO *"Focusing in on your most important customers is vital for your future growth. This book explains how to go about it, in clear and practical terms. A must for all CMOs." * Fran Wilson, Chief Marketing Officer, Boomi *"Bev Burgess and Tim Shercliff have produced the must-have guide on Account-based Growth. This valuable business bible provides a no-nonsense approach to maximizing the potential of your top accounts and growing your business. It stands out from the crowd because it not only provides clear guidance on how to align and optimize internally to get the best results in this volatile market, it also helps leaders navigate the very real and unique cultural and societal issues businesses are facing today." * Stella Low, Chief Corporate Affairs and Communications Officer, HP. *"If you believe that selling to existing customers is easier than attracting new ones, this book will help you understand who your most important existing customers are, and how to sell more to them." * Mike Phillips, Senior Independent Director and Audit Committee Chair, Bytes Technology Group *"This book wonderfully summarizes the importance of strategic accounts to your business and to your top clients. You know the 80/20 rule...well now it's about the 50/3.5 rule! Bev and Tim build the business case and provide the practical examples from both the supplier and the client's perspective. This serves as a guide to help change your mindset and develop a plan to grow your account as a "market of one". This is a must read for those of us dedicated to focusing on our top clients for the long haul. Bravo!" * Denise Freier, President and CEO, Strategic Account Management Association *"When Bev Burgess codified and defined Account Based Marketing in 2003, she was way ahead of her time. It's taken many of us in B2B marketing and sales the best part of two decades to catch up with her. Her latest book (co-written with long-time collaborator Tim Shercliff) is similarly visionary, simultaneously elevating and reinvigorating the conversation around key accounts, their criticality to so many B2B organisations, and how to manage them. In essence, it's nothing short of a manifesto for why we need to shake up B2B sales and marketing once more to align with the unavoidable new business realities of 2022, and the challenges of operating in the post-Covid world. This is no work of theory or conjecture - it's packed full of real-life testimonies and case studies, and evidence-based strategies for how to turn these ideas into reality. Read it now and be ready for the future of B2B." * Joel Harrison, co-founder and Editor-in-chief, B2B Marketing *"Bev Burgess has established herself as the leading light on client relationship marketing in all its dimensions within the business-to-business sector. The growing complexity of working relationships, between both institutions and individuals, requires new thinking that goes beyond the original idea that 'account-based marketing' is all that is needed to bridge the gap between marketing and sales. Bev and Tim's new book explains why treating client relationship development as a total business concept, requiring the attention, effort and focus of all parts of the organization is necessary to ensure mutual, sustainable value." * Dr. Charles Doyle, Global Chief Marketing Officer, Arup *Table of Contents Section - ONE: Introducing account-based growth; Chapter - 01: The case for account-based growth; Chapter - 02: Account-based growth in practice; Section - TWO: Aligning internally for growth; Chapter - 03: Account prioritization and resource allocation; Chapter - 04: Integrated account business planning; Chapter - 05: Managing data, technology and operations; Chapter - 06: Leadership, culture and change; Section - THREE: Engaging externally for growth; Chapter - 07: Account management and sales; Chapter - 08: Account-based marketing; Chapter - 09: Customer success; Chapter - 10: Executive sponsorship and engagement; Section - FOUR: Account-based growth assessment tool; Chapter - 11: How does your company stack up

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Book SynopsisMichelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page.Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business MytTable of Contents Chapter - 00: Introduction; Chapter - 01: Social media is a waste of time; Chapter - 02: All social networks do the same thing; Chapter - 03: Social media isn’t that influential; Chapter - 04: Social media replaces real-life networking; Chapter - 05: Social media marketing is a dark art; Chapter - 06: It’s not worth responding to criticism on social media; Chapter - 07: Sharing more content is always better; Chapter - 08: Social media is free; Chapter - 09: Social media can replace your business website; Chapter - 10: Social media activity is purely a marketing function; Chapter - 11: Social media cannot be done well in-house; Chapter - 12: Social media means my business has to be available 24/7; Chapter - 13: Social media is no use for internal communications; Chapter - 14: Employees know what is expected of them on social media; Chapter - 15: Social media is not effective for business development; Chapter - 16: It’s not possible to measure social media ROI; Chapter - 17: Digital natives are all social media experts; Chapter - 18: Social media influencers are a new phenomenon; Chapter - 19: People have different personalities on social media; Chapter - 20: Saying the wrong thing on social media will get me cancelled; Chapter - 21: Public social media profiles are fair game for employers and recruiters; Chapter - 22: Business leaders don’t need a presence on social media; Chapter - 23: Social media is full of #fakenews; Chapter - 24: Social media is the best source of information; Chapter - 25: Social media intensifies information bubbles; Chapter - 26: Social media is not strategic; Chapter - 27: Social media is purely for broadcasting; Chapter - 28: Oversharing on social media can reveal trade secrets; Chapter - 29: Being active on social media lets me control my digital footprint; Chapter - 30: Social networks will protect my data

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Book SynopsisMichelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page.Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business MytTable of Contents Chapter - 00: Introduction; Chapter - 01: Social media is a waste of time; Chapter - 02: All social networks do the same thing; Chapter - 03: Social media isn’t that influential; Chapter - 04: Social media replaces real-life networking; Chapter - 05: Social media marketing is a dark art; Chapter - 06: It’s not worth responding to criticism on social media; Chapter - 07: Sharing more content is always better; Chapter - 08: Social media is free; Chapter - 09: Social media can replace your business website; Chapter - 10: Social media activity is purely a marketing function; Chapter - 11: Social media cannot be done well in-house; Chapter - 12: Social media means my business has to be available 24/7; Chapter - 13: Social media is no use for internal communications; Chapter - 14: Employees know what is expected of them on social media; Chapter - 15: Social media is not effective for business development; Chapter - 16: It’s not possible to measure social media ROI; Chapter - 17: Digital natives are all social media experts; Chapter - 18: Social media influencers are a new phenomenon; Chapter - 19: People have different personalities on social media; Chapter - 20: Saying the wrong thing on social media will get me cancelled; Chapter - 21: Public social media profiles are fair game for employers and recruiters; Chapter - 22: Business leaders don’t need a presence on social media; Chapter - 23: Social media is full of #fakenews; Chapter - 24: Social media is the best source of information; Chapter - 25: Social media intensifies information bubbles; Chapter - 26: Social media is not strategic; Chapter - 27: Social media is purely for broadcasting; Chapter - 28: Oversharing on social media can reveal trade secrets; Chapter - 29: Being active on social media lets me control my digital footprint; Chapter - 30: Social networks will protect my data

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Book SynopsisJérôme Barthélemy is Executive Vice-President, Dean for Post Experience Programs, Corporate Programs and Relations and Professor of strategy and management at ESSEC Business School, Paris, France. He has been a visiting professor and visiting research scholar at New York University (NYU), Stanford University and Cambridge University.His book, Unleash your company's competitive spirit, received France's best management book award in 2017.Trade Review"Myths of Strategy will surprise you. Backed by deep research and packed with rich nuggets of insight, this book serves up a potpourri of smart ideas. A clever, practical and fun read!" * Kathleen Eisenhardt, Professor, Stanford University, co-author of Simple Rules *"A great book and a must read for strategists and CEOs altogether. Jérôme Barthélemy's analysis of 35 strategic myths is full of great stories quickly read which often defy conventional wisdom." * Pierre-André de Chalendar, Chairman of the Board, Saint-Gobain *"The business world abounds with claims about what it takes to achieve high performance. In Myths of Strategy, Jérôme Barthélemy considers many popular claims and, by drawing on empirical research, reveals them to be at best partially right - and often downright wrong. An insightful, entertaining, and thought-provoking read!" * Phil Rosenzweig, Professor, IMD, author of The Halo Effect *"Far from the linear structure of classic studies on business strategy, Myths of strategy is a book to explore with curiosity and enthusiasm. Senior managers may not agree with the author on all points, but this lively and solidly researched essay with its many insightful examples will doubtless open up some relevant avenues for making strategy a powerful force in leveraging performance!" * Benoît Coquart, CEO, Legrand *"Grounded on findings from decades of research, Jérôme Barthélemy's book reveals the limitations of strategy recommendations and tools by debunking myths about business strategy. A compelling read that presents powerful lessons for anyone seeking to develop an effective business strategy." * Laurence Capron, Professor, INSEAD *Table of Contents Chapter - 00: Introduction; Chapter - 01: You should look to the best for inspiration; Chapter - 02: Strategy is very different from the sciences; Chapter - 03: The most successful strategies are carefully planned; Chapter - 04: Success is essentially about talent; Chapter - 05: It is impossible to think strategically in an environment of volatility, uncertainty, complexity and ambiguity; Chapter - 06: Direct aim is the best way to attain goals; Chapter - 07: Firms achieve higher performance when they adopt a raison d’être; Chapter - 08: Having a corporate social responsibility strategy is bad for performance; Chapter - 09: The best strategy is to set up an attractive business and try to beat competitors; Chapter - 10: In most firms, costs are too high; Chapter - 11: In the digital era, having the best or cheapest product is enough for success; Chapter - 12: A firm must address its weaknesses before it develops its strengths; Chapter - 13: Business success depends primarily on a firm’s capabilities; Chapter - 14: The best business leaders are visionaries; Chapter - 15: Businesses benefit from hiring stars; Chapter - 16: Interviews are the best technique for selecting new employees; Chapter - 17: A good strategy is enough for success; Chapter - 18: It’s easy to drop a strategy that has failed to deliver; Chapter - 19: Boards of directors are willing to challenge bad strategy decisions; Chapter - 20: Innovation requires state-of-the-art technologies; Chapter - 21: To innovate, businesses need experts; Chapter - 22: Always listen to customers; Chapter - 23: Innovating means offering customers new products or services; Chapter - 24: Businesses innovate more when they have more resources; Chapter - 25: Business leaders have a long-term outlook; Chapter - 26: It is impossible to reconcile the long term and the short term; Chapter - 27: A firm that’s improving is headed for success; Chapter - 28: Change is always good for businesses; Chapter - 29: The first thing to do in a recession is cut costs; Chapter - 30: Process management improves performance; Chapter - 31: Mergers and acquisitions create value for shareholders; Chapter - 32: Outsourcing is good for firms; Chapter - 33: Adopting management fads is pointless; Chapter - 34: Financial analysts like firms that have an original strategy; Chapter - 35: Consultants always help improve performance

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Book SynopsisRebecca Homkes is a high-growth strategy specialist and CEO and executive advisor. She is a Lecturer at the London Business School, Faculty at Duke Corporate Executive Education, and a former fellow at the London School of Economics Centre for Economic Performance. A global keynote speaker and recognized thought leader, she is also the global Faculty Director of the Active Learning Program with the Young Presidents Organization (YPO), leads several fintech accelerators, and serves on the boards of many high-growth companies. She earned her doctorate at the London School of Economics as a Marshall Scholar and is now based in Miami, USA and London, UK.Trade Review"Full of street-smart insight, practical steps and effective techniques - Rebecca's Survive, Reset, Thrive approach delivers for teams that want to perform through real-world disruption and constant change." * Toto Wolff Team Principal & CEO, Mercedes-AMG PETRONAS F1 Team *"As Rebecca Homkes defines for us: uncertainty is a series of future events that may or may not occur, and it is amplified during times of extreme disruption. SRT asked us to embrace uncertainty head-on and find the opportunities it provides rather than protect ourselves from threats. Using SRT gave my organization the power of focus and empowered our leaders to act, not hide in fear. Result we thrived!!" * Garry Ridge, Chairman Emeritus WD-40 Company & The Culture Coach *"Rebecca Homkes has written a highly relevant, readable and practical guide on how to formulate and update strategies to thrive in a fast changing business environment, which should be a go-to guide for all organizational leaders." * Martin Reeves, Chairman, BCG Henderson Institute. *"Survive, Reset, Thrive is an essential compass for entrepreneurial leaders charting a course through today's unpredictable business climate. With a compelling call to embrace uncertainty and harness it for growth, Rebecca offers a pragmatic and actionable strategy for organizations of all sizes. This book is a testament to her expertise, providing a playbook that is both grounded in theory and rich in practical application. It's a must-read for any executive seeking to lead their company to sustainable performance and turn disruptive forces into opportunities. Survive, Reset, Thrive doesn't just offer a path to survival; it's a blueprint for flourishing in an era of relentless change. Leaders who follow this guide will not only future-proof their organizations, but position them to thrive, no matter the market conditions." * Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of 'The Earned Life', 'Triggers' and 'What Got You Here Won’t Get You There' *"Survive, Reset, Thrive was energizing and empowering for leaders in our organization as they learned to adapt intelligently and we were able to succeed in any market environment." * Rich Wolowski, President & Chief Executive Officer, Gordon Food Services *"Most strategy tools do not factor in uncertainty or change. Survive, Reset ,Thrive is therefore a timely guide for leaders as to how we embrace ambiguity and yet still develop and execute strategy in times when the goalposts keep moving. As Rebecca so eloquently puts it " you can't stop the market from punching you, but you can get better than anyone else at taking hits". At its core, this is a book about how to develop the resilience that will enable companies to thrive in an uncertain world." * Steve Brass, President and CEO, WD-40 Company *"Survive, Reset, Thrive is an inherently practical resource for leaders looking to drive strong market returns when facing radical uncertainty. It asks us to reframe what we've learned about linear strategy development when we're leading in dynamic markets and instead guides us through a process of debating, articulating and testing market beliefs, making iterative adjustments to strategy from learning, and placing and executing on growth bets. There are fundamental changes happening to industries we assumed were stable, and Survive, Reset, Thrive helps us face those head on and engage productively on the opportunities that this change presents." * Philip Meyers, Director of Business Development, Associated British Foods *"This book is an essential read for executives and leaders who are grappling with the enormous changes - such as AI- being brought across the economy. AI is already impacting business and operating models of all types of companies and Dr. Homkes helps leaders to develop a strategic framework to reset and thrive in this era. I highly recommend this book for all leaders looking to succeed in constantly changing times." * Karim R. Lakhani, Professor Harvard Business School & Chair of Digital Data Design Institute at Harvard *"Survive, Reset, Thrive is an immensely practical take on strategy. SRT empowers leaders with the 'how' to adapt intelligently, learn fast, and be ready to succeed in any market environment. It helps leaders find opportunities in an uncertain environment rather than protect against threats. At Gorilla, the process engaged my team in the strategy process, simplified a complex world, and provided a simple approach to reset our strategy for growth." * Mark A. Mercurio, President & CEO The Gorilla Glue Company *"These days, uncertainty is everywhere, it seems. Unwelcome tradeoffs are rampant. The result, all too often, is analysis paralysis, leading to blissful inaction. But it doesn't have to be this way. Homkes helps us see that uncertainty can be our friend, not our enemy. By embracing, rather than fearing uncertainty, and by providing us with a pragmatic playbook, she shows us how to survive, reset, and ultimately thrive in even the most daunting situations. If you want your business to grow through thick and thin, this book is for you." * John Mullins, Associate Professor, London Business School Best-selling author, 'Break the Rules!' and 'The Customer-Funded Business' *"It is rare to find a book on strategy that is well written, simple, practical and addresses an aspect of strategy that is often overlooked: uncertainty. I have read many strategy books and written one or two, but I highly recommend Survive, Reset, Thrive as the needed resource for today's leaders to guide their team's with confidence. Rebecca asks us to embrace uncertainty because it creates opportunities. Yes, uncertainty is inconvenient, and can even be a threat. But, as with all change, it disrupts the status quo, and that creates opportunities for those ready to respond. Survive, Reset, Thrive will help you be ready. It provides a playbook that helps business leaders prepare for uncertainty, reset their strategies as events develop and achieve sustainable performance building on the opportunities that emerge. Facing uncertainties such as digital transformation, AI, climate, or changing customer preferences, you will find the playbook powerful. It will help you guide your team with confidence." * Andrew Campbell, Professor, Author of 'Strategy for the Corporate Level' and 'Operating Model Canvas' *"Rebecca Homkes's strategy approach takes away all of the buzz words and provides a set of simple steps that work. This playbook help formulated my understanding of my business, and most importantly how to win. I have used Rebecca's methodology for over six years, and it is consistently helpful and relevant. Using Survive, Reset, Thrive has taken the company from serval years of losses to 10% net profitability. Rebecca's work, style, and content is simple, full of gold nuggets, and importantly it is actionable." * Husam Al-Saleh, CEO of SAC-Motor, Deputy CEO Arabian Hala *"We applied Rebecca Homkes's Survive, Reset, Thrive strategic framework to tripe the size of Primekss. In today's volatile and unpredictable world, SRT is uniquely the best in getting the team to translate the power of crisis into growth momentum, and it does this in an easy to grasp yet smart and comprehensive way. Highly recommend to all who want to grow fast!" * Janis Oslejs, CEO Primekss Group, Chair, YPO Construction Industry Network *Table of Contents Chapter - 00: Introduction; Section - ONE: Strategy under uncertainty - Survive Chapter - 01: Setting strategy under uncertainty Chapter - 02: Survive - Proactive stabilization of the organization Section - TWO: Reset for growth - Strategy choices Chapter - 03: What Is the situation and how will It change? Chapter - 04: How will you win - Competitive advantage and the right to win Chapter - 05: Where will you play - Your who, what, how Chapter - 06: Setting a definition of success - Intent and boundaries Chapter - 07: What will stop you and what should you do? - Setting and executing must-win battles Chapter - 08: There are only three ways to hyper-grow - Setting a high-growth path Section - THREE: Thrive - Building a robust growth organization Chapter - 09: From reset to thrive - Transitioning through the loop and thrive organizations Chapter - 10: Thrive - Building a BLAST organization Chapter - 11: Leadership roles Chapter - 12: Conclusion

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Book SynopsisKunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.Trade Review"In E-commerce Growth Strategy, Kunle Campbell expertly unravels the complexities of scaling an online business. His unique perspectives and practical advice make this book an essential resource for e-commerce entrepreneurs and teams." * Nir Eyal, Wall Street Journal Bestselling Author of "Hooked" and "Indistractable" *"As a lifelong CX and e-commerce leader, I'm delighted to see Kunle Campbell write THE book to lead the e-commerce direction for the future. No longer do businesses desire to simply exist in the e-commerce channel, they want to thrive. Kunle's guidance marries strategy and profitability expectations with business potential, providing a clear roadmap for exceptional e-commerce leadership." * Jen Bailin, Chief Commercial Officer, Nintex *"Kunle's E-Commerce Growth Strategy is like having a savvy mentor by your side, showing you the ropes of building a successful business online. If you wish you could have been a fly on the wall in the rooms where he interviewed business leaders, this is the book for you." * Jason Wong, Founder, Doe Lashes *"A solidly researched guide by an industry veteran to avoiding the landmines of e-commerce. Get it before your competitors do!" * Tim Ash, International keynote, bestselling author and executive advisor, TimAsh.com *"Kunle's E-commerce Growth Strategy is a must-read, packed with innovative ideas and crucial insights for navigating the e-commerce world." * Chase Dimond, Partner, Structured *"If you want to sell online, buy this book NOW. As an industry veteran who has made all possible mistakes (and even invented new ones!), I can attest that E-commerce Growth Strategy is genuinely transformative. I find myself wishing I could turn back time and gift this to my younger self. Kunle has meticulously crafted the most comprehensive and accurate guide for launching and sustaining e-commerce success." * Moshe Saraf, CEO, Pareto.Solutions *"E-commerce Growth Strategy is a must-read for anyone who wants to grow their online business. Kunle Campbell provides clear and concise advice on how to reach your target market, acquire new customers, and retain existing ones. This book is packed with valuable insights and strategies that will help you take your e-commerce business to the next level." * Gary Ingram, Co-Founder and CRO, The Diamond Store *"E-commerce is both a blessing and a curse, the blessing is that anyone can now set up a business and launch a new brand or product direct to consumer, the curse? Is exactly the same. D2C will be the most competitive and essential industry over the coming decades, so arming yourself with a resource to equip you to compete on a level playing field with any other brand or in any product/service category is key, and in the E-commerce Growth Strategy you have just that. Kunle has expressed his passion for this space into an incredible read that dives deep into the key functions and elements any e-comm business needs to survive and thrive." * Thomas Hal Robson-Kanu, Founder, The Turmeric Co. *"E-Commerce Growth Strategy is a masterful guide that navigates the intricate and rapidly evolving landscape of digital commerce. Being in a digital-first era, this book provides businesses with a competitive edge, making it a must-read for anyone serious about e-commerce success." * Josh Snow, Founder, Snow Teeth Whitening *"Just dug into E-commerce Growth Strategy. This thing's a gold mine. Real talk, it takes you from 0 to 100 real quick. Master the e-commerce world and build a rockstar brand. My advice? Dive in and soak it all up." * Jake Karls, Co-Founder, Mid-Day Squares *"Kunle's E-commerce Growth Strategy is THE playbook every DTC professional should read if they want to take their business to the next level. It is an incredibly detailed guide to everything a brand or operator needs to know (and more). I promise, if you read Kunle's book, you will gain ecommerce superpowers!" * Ben Parr, President & Co-Founder, Octane AI *Table of Contents Chapter - 00: Introduction; Chapter - 01: How to think about and approach e-commerce growth; Chapter - 02: Collaborative cross-functional growth; Chapter - 03: Brand core – the foundation for growth; Chapter - 04: Consumer behaviour; Chapter - 05: Customer data; Chapter - 06: Customer acquisition; Chapter - 07: Retention for long-term growth; Chapter - 08: Audience and community building – why high-growth e-commerce brands are publishers; Chapter - 09: Lifecycle marketing and personalized experiences; Chapter - 10: Search engine marketing; Chapter - 11: Paid social advertising; Chapter - 12: Channel marketing; Chapter - 13: Product development cycles for growth; Chapter - 14: How to cultivate a culture of experimentation; Chapter - 15: Alternative but effective routes to e-commerce growth; Chapter - 16: Finance – what you should know and an overview for growth; Chapter - 17: Tracking success – team makeup and key metrics; Chapter - 18: Develop your growth roadmap;

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Book SynopsisKunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.Trade Review"In E-commerce Growth Strategy, Kunle Campbell expertly unravels the complexities of scaling an online business. His unique perspectives and practical advice make this book an essential resource for e-commerce entrepreneurs and teams." * Nir Eyal, Wall Street Journal Bestselling Author of "Hooked" and "Indistractable" *"As a lifelong CX and e-commerce leader, I'm delighted to see Kunle Campbell write THE book to lead the e-commerce direction for the future. No longer do businesses desire to simply exist in the e-commerce channel, they want to thrive. Kunle's guidance marries strategy and profitability expectations with business potential, providing a clear roadmap for exceptional e-commerce leadership." * Jen Bailin, Chief Commercial Officer, Nintex *"Kunle's E-Commerce Growth Strategy is like having a savvy mentor by your side, showing you the ropes of building a successful business online. If you wish you could have been a fly on the wall in the rooms where he interviewed business leaders, this is the book for you." * Jason Wong, Founder, Doe Lashes *"A solidly researched guide by an industry veteran to avoiding the landmines of e-commerce. Get it before your competitors do!" * Tim Ash, International keynote, bestselling author and executive advisor, TimAsh.com *"Kunle's E-commerce Growth Strategy is a must-read, packed with innovative ideas and crucial insights for navigating the e-commerce world." * Chase Dimond, Partner, Structured *"If you want to sell online, buy this book NOW. As an industry veteran who has made all possible mistakes (and even invented new ones!), I can attest that E-commerce Growth Strategy is genuinely transformative. I find myself wishing I could turn back time and gift this to my younger self. Kunle has meticulously crafted the most comprehensive and accurate guide for launching and sustaining e-commerce success." * Moshe Saraf, CEO, Pareto.Solutions *"E-commerce Growth Strategy is a must-read for anyone who wants to grow their online business. Kunle Campbell provides clear and concise advice on how to reach your target market, acquire new customers, and retain existing ones. This book is packed with valuable insights and strategies that will help you take your e-commerce business to the next level." * Gary Ingram, Co-Founder and CRO, The Diamond Store *"E-commerce is both a blessing and a curse, the blessing is that anyone can now set up a business and launch a new brand or product direct to consumer, the curse? Is exactly the same. D2C will be the most competitive and essential industry over the coming decades, so arming yourself with a resource to equip you to compete on a level playing field with any other brand or in any product/service category is key, and in the E-commerce Growth Strategy you have just that. Kunle has expressed his passion for this space into an incredible read that dives deep into the key functions and elements any e-comm business needs to survive and thrive." * Thomas Hal Robson-Kanu, Founder, The Turmeric Co. *"E-Commerce Growth Strategy is a masterful guide that navigates the intricate and rapidly evolving landscape of digital commerce. Being in a digital-first era, this book provides businesses with a competitive edge, making it a must-read for anyone serious about e-commerce success." * Josh Snow, Founder, Snow Teeth Whitening *"Just dug into E-commerce Growth Strategy. This thing's a gold mine. Real talk, it takes you from 0 to 100 real quick. Master the e-commerce world and build a rockstar brand. My advice? Dive in and soak it all up." * Jake Karls, Co-Founder, Mid-Day Squares *"Kunle's E-commerce Growth Strategy is THE playbook every DTC professional should read if they want to take their business to the next level. It is an incredibly detailed guide to everything a brand or operator needs to know (and more). I promise, if you read Kunle's book, you will gain ecommerce superpowers!" * Ben Parr, President & Co-Founder, Octane AI *Table of Contents Chapter - 00: Introduction; Chapter - 01: How to think about and approach e-commerce growth; Chapter - 02: Collaborative cross-functional growth; Chapter - 03: Brand core – the foundation for growth; Chapter - 04: Consumer behaviour; Chapter - 05: Customer data; Chapter - 06: Customer acquisition; Chapter - 07: Retention for long-term growth; Chapter - 08: Audience and community building – why high-growth e-commerce brands are publishers; Chapter - 09: Lifecycle marketing and personalized experiences; Chapter - 10: Search engine marketing; Chapter - 11: Paid social advertising; Chapter - 12: Channel marketing; Chapter - 13: Product development cycles for growth; Chapter - 14: How to cultivate a culture of experimentation; Chapter - 15: Alternative but effective routes to e-commerce growth; Chapter - 16: Finance – what you should know and an overview for growth; Chapter - 17: Tracking success – team makeup and key metrics; Chapter - 18: Develop your growth roadmap;

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Book SynopsisPurna Virji is a globally renowned content strategist and Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is an award-winning former journalist. Virji is a top-rated international keynote speaker and has been featured in The Drum, TNW, Marketing Land and Adweek. She has also been recognized as an Adweek Young Influential, was crowned the Search Personality of the Year by the US Search Awards and was named the most influential PPC Expert in the world by PPC Hero.Trade Review"There are few people out there that understand content marketing and how it drives business impact more than Purna Virji. Her book brings together decades of experience in one of the fastest evolving and most critical areas of marketing today. Not only will you walk away with a better understanding of how we got to where we are, but a step-by-step plan on how to create, deliver and measure content that won't just drive growth, but will build a brand your customers will love and advocate for on your behalf." * Joanna Lord, Global CMO & Marketing Advisor *"If there's someone who we can all learn from about high impact content marketing, that is Purna! She's one of the savviest, most experienced, well-rounded, empathetic digital marketers I know, who has developed some of the most compelling content I've ever read." * Aleyda Solis, International SEO Consultant & Founder, Orainti *"Less is more and relevancy is key. In typical Purna-style with some hilarious examples, this book makes content marketing easy to apply with timeless principles. A must read for every marketer to remind us that despite sophisticated technology and algorithms, it's still about people." * Mascha Driessen, Vice President, Continental Europe Microsoft Advertising *"High-Impact Content Marketing is a thoroughly enjoyable and eminently readable guide for content and marketing professionals who are navigating this moment of singular change. Just as AI powered by large language models disrupts the industry, Purna Virji has created the essential manual to help content professionals not just navigate the storm, but to thrive in a world where behavioural science and human empathy will be the superpowers that help content professionals stay ahead of the machines. The book is chock full of useful tips, inspirational anecdotes, and practical frameworks to help even the most skilled communicators thrive in a changing world. Truly, a must read for content marketing professionals!" * Keith Boyd, Senior Director, Employee Experience, Microsoft *"Content marketing has no end. It always has room for fine tuning to stay competitive and to adapt the market shifts. This book is a comprehensive ultimate guide for the content marketer at any level. It covers the causes and effects, and solutions for a variety of scenarios. Keep it within your reach at work." * Motoko Hunt, President, International Search Marketing Consulting, AJPR *"High-Impact Content Marketing is a game-changing guide that offers a fresh, holistic perspective on content creation and strategy, drawing from Purna's extensive experience in diverse industries and roles. With its practical, easy-to-apply and evergreen principles, this book paves the way for a new, more zen approach to marketing that transcends content marketing alone. Its focus on creativity, trust, empathy and leveraging AI to amplify our humanity makes High-Impact Content Marketing the essential guide for marketers seeking to connect, empower and inspire in a fast-paced digital world." * Jenise Uehara, CEO, Search Engine Journal *"I am thrilled to endorse Purna Virji's ground-breaking book on content marketing, which couldn't have come at a more opportune time. As the world of marketing continually evolves, it is essential for marketers to stay ahead of the curve and adapt to the changing needs of their customers. This book, with its focus on practicability, analysis and customer needs provides a refreshing perspective on how to future-proof your content marketing strategy." * Prof. Dr. Sepita Ansari Pir Seraei, Professor of Digital Marketing, Hochschule für angewandtes Management *"I learned my favourite metric from Purna - ROTS - return on time spent. Purna's ideas have been battle tested for years across a multitude of industries. This book is sure to become your go to guide for building sustainable, high return-on-effort content." * Aaron Levy, VP of Paid Search, Tinuiti *"The ultimate reference guide for content marketing planning and execution. The frameworks here can scale up or down and apply to any industry, a must have for teams of one or one hundred." * Elizabeth Marsten, Vice President, Commerce Strategic Services at Tinuiti *"Purna's book is a game-changer for anyone looking to bridge the gap between content creators and the c-suite. Having watched her in action, I know that Purna has the unique ability to help audiences understand the value of content in the long-term, taking an empathic, audience-focused approach that challenges readers to think beyond what Google wants and instead focus on what's right for the searcher. The real-world examples make this book a must-read for anyone seeking to communicate effectively with executives and solve the right problems with the right content at the right time. In a world full of quick tips and tricks, this book grounds you in an approach that should stand the test of time, that's why I would consider this a must read. Tricks come and go, understanding how to solve problems for customers and communicating that value to inspire action does not." * Wil Reynolds, VP Innovation, Seer Interactive *"This isn't a traditional content marketing book. Purna Virji covers everything from step-by-step audience anthropology to competitive analysis, to specific creative tactics, to distribution. It's a perfect guide for new content strategists and old pros who are looking to reset." * Ian Lurie, Digital Marketing Consultant *Table of Contents Section - Section 1: Evolve or Perish with the Status Quo Chapter - 01: Why it's time to reinvent and future-proof your approach to content marketing Chapter - 02: The must-haves for long-term content marketing success Chapter - 03: Needs analysis: How you'll build a strong foundation Section - Section 2: Build the Right Foundation for High Impact Chapter - 04: The GIFTED way to figure out internal needs Chapter - 05: How to conduct a powerful, conversion-driving customer needs analysis Chapter - 06: Decode the competitive landscape with a competitor content audit Section - Section 3: Design a High-Impact Strategy Chapter - 07: High-impact strategy and measurement planning Chapter - 08: High-impact brainstorming: How the best ideas are born Chapter - 09: Mine, combine, refine: Simple strategies to optimize your brainstorming Section - Section 4: Create and Distribute the High-Impact Way Chapter - 10: Make inclusion the default Chapter - 11: Time-proven copywriting strategies to keep people reading on and on Chapter - 12: Build with distribution in mind: Less effort. More impact.

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Book SynopsisEdosa Odaro is an AI and data transformation leader who has helped countless international organizations deliver significant impact through data analytics, transformation strategy and intelligent interventions. He is Chief Data and Analytics Officer at Tawuniya and is on the board for the UK's National Institute for Health Data Science (HDR UK). Odaro has been named a Financial Times Top 100 Most Influential Leader and one of the UK's 30 Most Influential Black Leaders in FinTech.Trade Review"A masterclass in how to unlock the true value of data for your organization. Value-Driven Data is a must read for all data leaders." * Hartnell Ndungi, Chief Data Officer, Absa Group *"Value-Driven Data is a timely and practical guide to support us all with the challenge of unlocking and measuring the value of data. This thought provoking book is filled with practical examples to support frameworks and theories. A must read for all executives." * Dr Johanna Hutchinson, Chief Data Officer, BAE Systems and Board Member, The Royal Statistics Society *"A powerful reminder that data is not just a valuable asset, but a critical driver of business success and unlocking new value pools sitting at the intersection of technology and sustainable business." * Lamé Verre, Head of Strategy, Innovation & Sustainability, SSE Energy Customer Solutions and Global Future Council Member, World Economic Forum *"Value-Driven Data is an excellent book and a valuable resource for anyone looking to cut through the noise. It provides clarity on how to quantify the financial impact of data initiatives and effectively communicates with senior and non-technical audiences using clear and concise language." * Amy Shi-Nash, Chief Analytics & Data Officer, Tabcorp and Data Board Member, MIT Sloan School of Management *"Edosa has masterfully stitched together a collection of great examples with a set of tangible principles to guide readers on how to enhance their potential with data. The insights that this book provides are unique, the advice practical and the success stories applicable across industry sectors." * Mona Soni, Chief Technology Officer, formerly at S&P Global and Dow Jones *"Value-Driven Data offers a combination of deep knowledge and practical value for leaders guiding organizations through the responsible use of data. Odaro brings together a variety of perspectives from data practitioners and consultants to executive leadership in global businesses. I hope his shared knowledge will reach data professionals around the world and contribute to their success." * Simone Steel, Chief Data and Analytics Officer & CIO for Enterprise Data Platforms, Nationwide Building Society *"Value Driven Data cuts through the rumours and hearsay with real-life, no-nonsense examples of creating a data vision and value in practice. This is a comprehensive guide for both data professionals and business leaders. Once you have read it you won't want to do research without it." * Graeme McDermott, Chief Data Officer, Tempcover *"Provides insightful frameworks and considerations for every organization that wants to get more value out of data and analytics." * Gero Martin Gunkel, Data Science Leader & Chief Operating Officer (ZCAM), Zurich Insurance *"Value-Driven Data provides a comprehensive framework for developing a data vision that aligns with the overall strategy of an organisation. One of the most impressive aspects of the book is how it breaks down complex concepts into easy-to-understand language, making it an enjoyable read for anyone interested in data strategy, regardless of their level of expertise." * Rowland Agidee, Head of Data Management, UK Intellectual Property Office *"Edosa brings his experience and expertise together to remind us all of how expressing data value is fundamental to data driven transformation." * JC Lionti, Managing Director & Chief Data Officer, formerly at BNP Paribas Americas *"Edosa has done terrific work in producing this masterpiece! I like the way he has used data visions as the starting point and has linked all chapters to it by creating a practical and actionable book to help organizations realize their full potential." * Ram Kumar, Chief Data & Analytics Officer, Cigna *"Finally, a book that makes delivering value through data the number one priority. Business Leaders, whilst interested, do not really care how we as data professionals do it. Influencing top line, cost avoidance and bottom line are central to 99.9% of business strategies and so should also be the main focus when creating data strategies. Using real-world and highly relatable examples, Edosa has delivered an essential read for both data and business professionals." * Sam Richmond, Group Head of Data, The Go-Ahead Group *"Value-Driven Data is an incredible resource, full of frameworks and tools to help navigate the elusive topic of data value in an easy to digest format, with stories drawn from Edosa's long professional career. A valuable instrument in an era of cost optimisation, providing knowledge to the reader to aid in directing and articulating vision, value and creating pathways to overcome obstacles." * Stylianos Taxidis, Head of Data Science & AI, Costain Group *Table of Contents Chapter - 00: Introduction Section - ONE: Vision: Discovering and capturing data value opportunities Chapter - 01: What is data vision? Chapter - 02: Capturing data visions Chapter - 03: Why data visions of all size matter Chapter - 04: The destructive impact of data vision misalignment Chapter - 05: Simplifying data vision misalignments Section - TWO: Obstacle: The things that stand between data visions and data value realisation Chapter - 06: Obstacles of the past Chapter - 07: Obstacles of the future Chapter - 08: Obstacles of the present Section - THREE: Value: Identifying, capturing and communicating data value Chapter - 09: Capturing data value propositions Chapter - 10: Measuring data value for business case and operational assurance Chapter - 11: The data value measurement lifecycle Chapter - 12: A data value account for data profits and losses Chapter - 13: Presenting data value to the CXO, EXCO and the board Chapter - 14: Conclusion: Bringing it all together

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Book SynopsisNeil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Chichester, UK, he is a frequent conference speaker, curates the quarterly series of Firestarters thought leadership events for Google UK, and has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry. He is also the author of Agile Marketing and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.Trade Review"Agile Transformation has an urgent message for leaders delivered with calm, thoughtfulness and generosity. It's the sort of densely packed book of useful things I like to keep near to my desk, and will end up accumulating a garland of post-its and improvised bookmarkers with scribbled notes like "problem-solving" or "This! Read when in doubt!"." -- Antony Mayfield * CEO, Brilliant Noise *"Neil Perkin's book addresses a fundamental leadership challenge - how to go from being compelled by the need to reinvent to knowing what the steps in your change plan need to look like. Essential reading." -- Bruce Daisley * Author, 'Fortitude', and 'Joy of Work' *"Neil Perkin has written a masterful book on digital transformation, with many practical wisdoms and nuggets waiting to be found. For any organiza- tion trying to create their preferred future, this is a must-read!" -- Gerd Leonhard * CEO, The Futures Agency; Author, ‘Technology vs. Humanity’ *"These days every company wants and needs to change but the answers seem cryptic, vague and often biased. As always, Neil Perkin writes brilliantly and clearly in what is an actionable yet inspiring, interesting yet practical, tour de force on how people in all kinds of business can adapt to the modern world." -- Tom Goodwin * Author, 'Digital Darwinism' *"Leading a transformation can be a daunting challenge. With external change happening at such pace and internal change being so complex, it can be hard to cut through the noise. Luckily, Neil Perkin has done that brilliantly with this book, offering plenty of actionable insights that any leader can put to immediate use." -- James Haycock * Founder, Planet Native Ventures; Author, ‘Bye Bye Banks?’ *"Packed full of amazing insights, case studies and practical examples for implementing agile transformation across any organization." -- Duncan Hammond * VP, Transformation, Warner Music Group *"Agile" and "transformation" aren't just pretty words to say. It's the new way of operating business, and you can't afford to be left behind. You couldn't ask for a better expert guide on the journey than Neil Perkin." -- Scott Brinker * VP, Platform Ecosystem, Hubspot; Author, ‘Hacking Marketing’ *"An inspiring and practical guide to the why, what and how of transforming businesses to meet the challenges and opportunities of digital disruption. Neil Perkin's clear and succinct writing provides an accessible and comprehensive roadmap for leaders to drive customer focused digital innovation." -- Judy Gibbon * Chairman, Wonderbly *Table of Contents Chapter - 01: A new operating system for a new operating environment; Chapter - 02: The agile business; Chapter - 03: A new agile operating system for business; Chapter - 04: Changing change management; Chapter - 05: Think big; Chapter - 06: Start small; Chapter - 07: Scale fast; Chapter - 08: Reinventing the organization;

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Book SynopsisNeil Perkin is the founder of Only Dead Fish, a consultancy which specializes in digital strategy, transformation and agility. Based in Chichester, UK, he is a frequent conference speaker, curates the quarterly series of Firestarters thought leadership events for Google UK, and has been named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry. He is also the author of Agile Marketing and the co-author of Building The Agile Business Through Digital Transformation, both published by Kogan Page.Trade Review"Agile Transformation has an urgent message for leaders delivered with calm, thoughtfulness and generosity. It's the sort of densely packed book of useful things I like to keep near to my desk, and will end up accumulating a garland of post-its and improvised bookmarkers with scribbled notes like "problem-solving" or "This! Read when in doubt!"." -- Antony Mayfield * CEO, Brilliant Noise *"Neil Perkin's book addresses a fundamental leadership challenge - how to go from being compelled by the need to reinvent to knowing what the steps in your change plan need to look like. Essential reading." -- Bruce Daisley * Author, 'Fortitude', and 'Joy of Work' *"Neil Perkin has written a masterful book on digital transformation, with many practical wisdoms and nuggets waiting to be found. For any organiza- tion trying to create their preferred future, this is a must-read!" -- Gerd Leonhard * CEO, The Futures Agency; Author, ‘Technology vs. Humanity’ *"These days every company wants and needs to change but the answers seem cryptic, vague and often biased. As always, Neil Perkin writes brilliantly and clearly in what is an actionable yet inspiring, interesting yet practical, tour de force on how people in all kinds of business can adapt to the modern world." -- Tom Goodwin * Author, 'Digital Darwinism' *"Leading a transformation can be a daunting challenge. With external change happening at such pace and internal change being so complex, it can be hard to cut through the noise. Luckily, Neil Perkin has done that brilliantly with this book, offering plenty of actionable insights that any leader can put to immediate use." -- James Haycock * Founder, Planet Native Ventures; Author, ‘Bye Bye Banks?’ *"Packed full of amazing insights, case studies and practical examples for implementing agile transformation across any organization." -- Duncan Hammond * VP, Transformation, Warner Music Group *"Agile" and "transformation" aren't just pretty words to say. It's the new way of operating business, and you can't afford to be left behind. You couldn't ask for a better expert guide on the journey than Neil Perkin." -- Scott Brinker * VP, Platform Ecosystem, Hubspot; Author, ‘Hacking Marketing’ *"An inspiring and practical guide to the why, what and how of transforming businesses to meet the challenges and opportunities of digital disruption. Neil Perkin's clear and succinct writing provides an accessible and comprehensive roadmap for leaders to drive customer focused digital innovation." -- Judy Gibbon * Chairman, Wonderbly *Table of Contents Chapter - 01: A new operating system for a new operating environment; Chapter - 02: The agile business; Chapter - 03: A new agile operating system for business; Chapter - 04: Changing change management; Chapter - 05: Think big; Chapter - 06: Start small; Chapter - 07: Scale fast; Chapter - 08: Reinventing the organization;

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Book SynopsisBen Whitter is CEO of HEX Organization and the founder of the World Employee Experience Institute (WEEI). Based in Manchester, UK, but operating globally, he shares his work and research on employee experience through keynote speaking, advisory services, consulting and training. In 2021 he was recognized by Thinkers50 as one of the top management thinkers in the world and was also named as one of the Most Influential HR Thinkers 2021 by HR Magazine.Trade Review"In the world of driving great employee experiences, we are competing with the best experience a consumer has ever had. We need a focus to make every day simple and special days really special. Ben does not only offer great examples and research but also clear strategic steps to deliver your compelling employee experience. I would highly recommend to read this book if you want to start or boost your journey on employee experience." * Tom Dewaele, Global Head of People Experience at Alphabet/Google *"Ben Whitter is not called 'Mr Employee Experience' without good reason. He pioneered the concept. Employee experience, along with Amy Edmondson's related concept of psychological safety, may prove to be the most profound management idea of all. In Employee Experience Strategy, Whitter offers a blueprint for making employee experience a reality." * Des Dearlove, Co-founder, Thinkers50 *"The workplace has changed radically in recent years and few people have thought about it as carefully as Ben Whitter. We've experienced the pandemic, remote working, 4-day weeks, quiet-quitting, social media boycotts, greenwashing, an office perks arms race and a new wave of Gen Z recruits arriving with a new set of expectations. Whitter is a savvy guide who navigates all these issues, through the lens of his Employee Experience philosophy." * Dougal Shaw, Author, CEO Secrets, Digital Business Reporter, BBC News *"Ben Whitter offers a powerful blend of inspiration and actionability, contributing to our quest for even more people-centricity." * Claude Rumpler, Chief People Experience Officer, L’Oréal *"EX has become the best retention policy around and a must for any organization. Ben Whitter developed the perfect blueprint to bring this idea to reality." * Dr. Ruth Gotian, Author of 'The Success Factor', Chief Learning Officer, faculty member in anesthesiology education, Weill Cornell Medicine *"Dive into the exceptional work of author Ben Whitter in his book Employee Experience Strategy. With his extensive knowledge and expertise in the field of employee experience, Whitter adeptly guides readers through proven and practical strategies. His insightful and expert approach provides the tools necessary to cultivate a workplace culture that fosters engagement and drives business success. Don't miss the opportunity to benefit from Ben Whitter's outstanding contribution and elevate your organization to new heights." * Marcelo Natalini, Dean, Latam Business School, Mexico *"Employee Experience is a very basic concept, intuitive to all of us who have experiences as employees, as customers and as people. But how do you take such a simple idea to a strategic level to the benefit of employees and companies alike? That is where this book comes in, with all its fresh insights, inconvenient truths and aha-moments, Ben Whitter shows the way forward for HR and creates enthusiasm for the journey ahead." * Timothy Vermeir, Editor-in-Chief, HR Square *"Employee Experience can be a challenging concept to advance and implement in any organization. Ben Whitter has a gift for taking complexity and translating it into meaningful actions that any practitioner can follow. In Employee Experience Strategy, Ben equips readers with thought provoking questions, necessary mindsets for change and guidance on how to co-create an employee experience anchored in caring for employees and in business outcomes." * Christina Chateauvert Ph.D., Senior Manager of Employee Experience, Insurance Industry *"The profound impact of Ben's work on my career and the affirmation it has provided for my decision to work in the field of employee experience, cannot be overstated. Ben's remarkable ability to bridge the gap between theory and practice is evident in his comprehensive and insightful books, which offer easily adoptable strategies and real-life examples. I firmly believe that Employee Experience Strategy is indispensable reading for anyone aspiring to revolutionize their approach to employee experience and drive transformative change within their organization." * Julie Wix, Head of Staff Experience, University of Technology, Australia *Table of Contents Chapter - 01: The employee experience boom; Chapter - 02: A new strategy for new challenges; Chapter - 03: Co-creating the employee experience strategy; Chapter - 04: An ecosystem for employee experience success; Chapter - 05: Experience masterplan; Chapter - 06: Team performance – a recipe for employee experience success; Chapter - 07: Driving holistic employee experience performance; Chapter - 08: Reinventing leadership in the employee experience era; Chapter - 09: Aligning leaders to employee experience strategy; Chapter - 10: Playing to win with employee experience; Chapter - 11: People experience – bringing beauty to the world; Chapter - 12: Conclusion; Chapter - 13: References;

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Book SynopsisBen Whitter is CEO of HEX Organization and the Founder of the World Employee Experience Institute (WEEI). Based in Manchester, UK, but operating globally, he shares his work and research on employee experience through keynote speaking, advisory services, consulting and training. In 2021 he was recognized by Thinkers50 as one of the top management thinkers in the world and was also named as one of the Most Influential HR Thinkers 2021 by HR Magazine.Trade Review"In the world of driving great employee experiences, we are competing with the best experience a consumer has ever had. We need a focus to make every day simple and special days really special. Ben does not only offer great examples and research but also clear strategic steps to deliver your compelling employee experience. I would highly recommend to read this book if you want to start or boost your journey on employee experience." * Tom Dewaele, Global Head of People Experience at Alphabet/Google *"Ben Whitter is not called 'Mr Employee Experience' without good reason. He pioneered the concept. Employee experience, along with Amy Edmondson's related concept of psychological safety, may prove to be the most profound management idea of all. In Employee Experience Strategy, Whitter offers a blueprint for making employee experience a reality." * Des Dearlove, Co-founder, Thinkers50 *"The workplace has changed radically in recent years and few people have thought about it as carefully as Ben Whitter. We've experienced the pandemic, remote working, 4-day weeks, quiet-quitting, social media boycotts, greenwashing, an office perks arms race and a new wave of Gen Z recruits arriving with a new set of expectations. Whitter is a savvy guide who navigates all these issues, through the lens of his Employee Experience philosophy." * Dougal Shaw, Author, CEO Secrets, Digital Business Reporter, BBC News *"Ben Whitter offers a powerful blend of inspiration and actionability, contributing to our quest for even more people-centricity." * Claude Rumpler, Chief People Experience Officer, L’Oréal *"EX has become the best retention policy around and a must for any organization. Ben Whitter developed the perfect blueprint to bring this idea to reality." * Dr. Ruth Gotian, Author of 'The Success Factor', Chief Learning Officer, faculty member in anesthesiology education, Weill Cornell Medicine *"Dive into the exceptional work of author Ben Whitter in his book Employee Experience Strategy. With his extensive knowledge and expertise in the field of employee experience, Whitter adeptly guides readers through proven and practical strategies. His insightful and expert approach provides the tools necessary to cultivate a workplace culture that fosters engagement and drives business success. Don't miss the opportunity to benefit from Ben Whitter's outstanding contribution and elevate your organization to new heights." * Marcelo Natalini, Dean, Latam Business School, Mexico *"Employee Experience is a very basic concept, intuitive to all of us who have experiences as employees, as customers and as people. But how do you take such a simple idea to a strategic level to the benefit of employees and companies alike? That is where this book comes in, with all its fresh insights, inconvenient truths and aha-moments, Ben Whitter shows the way forward for HR and creates enthusiasm for the journey ahead." * Timothy Vermeir, Editor-in-Chief, HR Square *"Employee Experience can be a challenging concept to advance and implement in any organization. Ben Whitter has a gift for taking complexity and translating it into meaningful actions that any practitioner can follow. In Employee Experience Strategy, Ben equips readers with thought provoking questions, necessary mindsets for change and guidance on how to co-create an employee experience anchored in caring for employees and in business outcomes." * Christina Chateauvert Ph.D., Senior Manager of Employee Experience, Insurance Industry *"The profound impact of Ben's work on my career and the affirmation it has provided for my decision to work in the field of employee experience, cannot be overstated. Ben's remarkable ability to bridge the gap between theory and practice is evident in his comprehensive and insightful books, which offer easily adoptable strategies and real-life examples. I firmly believe that Employee Experience Strategy is indispensable reading for anyone aspiring to revolutionize their approach to employee experience and drive transformative change within their organization." * Julie Wix, Head of Staff Experience, University of Technology, Australia *Table of Contents Chapter - 01: The employee experience boom; Chapter - 02: A new strategy for new challenges; Chapter - 03: Co-creating the employee experience strategy; Chapter - 04: An ecosystem for employee experience success; Chapter - 05: Experience masterplan; Chapter - 06: Team performance – a recipe for employee experience success; Chapter - 07: Driving holistic employee experience performance; Chapter - 08: Reinventing leadership in the employee experience era; Chapter - 09: Aligning leaders to employee experience strategy; Chapter - 10: Playing to win with employee experience; Chapter - 11: People experience – bringing beauty to the world; Chapter - 12: Conclusion; Chapter - 13: References;

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Book SynopsisHanne Knight is Lecturer in Marketing at the University of Plymouth, UK, where she also leads its Digital and Social Media Marketing MSc. She consults practitioners on sustainability communication and is senior examiner at the Chartered Institute of Marketing.Lizette Vorster is Assistant Professor in Strategic Business Communications at Aarhus University, Denmark. Prior to this, she was Lecturer in Digital Marketing at Northumbria University, UK. She has held a number of senior positions in professional practice, including Head of Marketing and Creative Director.Trade Review"Digital Marketing in Practice is a very comprehensive and easy-to-read resource that will give students the ground knowledge and skills they need to become an effective digital marketer. The impeccable structure, clear signposting, engaging activities and up-to-date case studies and practitioner input are just some of the strengths of this textbook. It is a must-have for any introductory digital marketing course, balancing effectively the core marketing concepts with the latest developments in digital implementation." * Dr. Tana Licsandru, Programme Director, MSc International Marketing and Consumer Psychology, Queen Mary University of London *"Technology is driving Marketing impact like never before. This book adds the missing link for future marketeers on how to use digital technologies responsibly and achieve long-term market development success." * Professor Mark A.A.M. Leenders, Professor of Marketing and Innovation, Graduate School of Business and Law, RMIT University, Melbourne, Australia *"The book takes readers on a compelling journey through the digital marketing landscape with a strong focus on the important role of market research." * Lena Hochstrat, Senior Manager, Global Account Development, NielsenIQ Services Germany GmbH *"A valuable resource which gives the reader an all-encompassing review of what aspiring digital marketers need to know. This is not a text that majors solely on the current 'on-trend' digital channels; it instead gives them an overview of critical ideas such as customer journey mapping and digital marketing metrics, all of which written in a manner that helps the reader understand the topics and apply them to practical scenarios." * Dr. David Hart, Associate Professor of Marketing and Deputy Head of Department (Marketing, Operations and Systems), Northumbria University, UK *"This text provides its readers with key insights into the strategic and operational dimensions of digital marketing. The book is a valuable resource for those engaged in and studying and practising digital marketing at all levels. Its focus on responsible and sustainable marketing in the digital world presents a fresh take on the main issues that need to be considered by digital marketers in contemporary business environments." * Dr Phil Megicks, Associate Professor of Marketing, Southampton Business School, University of Southampton, UK and Chief Examiner, Chartered Institute of Marketing Awards *"This book is a delightful guide full of important information for those who want to understand digital marketing, whether they are students with no prior experience, researchers who want to understand current digital marketing practices, or practitioners looking for best-practice examples and inspiration for their own business." * Professor Dr. Wassili Lasarov, Department of Marketing, Audencia Business School, Nantes, France *"Knight and Vorster provide an interesting and easy-to-read introduction into the field of digital marketing. The comprehensive book covers a wide range of topics, including the highly timely and relevant, but often neglected chapters on responsible digital marketing or the use of technology to achieve sustainable business development." * Professor Dr. Stefan Hoffmann, Department of Marketing, Kiel University, Germany *"Finally, the digital marketing book we all needed! Knight and Vorster have created a must-read for marketing students and anyone who wants to get involved in (digital) marketing. The text is comprehensive without being overwhelming: from digital marketing history to the mysterious crypto, and how to conduct a digital marketing audit, without ignoring ethical, legal, and responsible digital marketer behaviour. This masterpiece is reader-friendly, intuitively structured, easy to follow, and contains relevant examples and comments from practitioners, engaging hands-on activities, and up-to-date case studies. A book worth reading, keeping, and teaching." * Verónica Martín Ruiz, Assistant Professor of Marketing, UMass Amherst, USA *"This is a comprehensive text that delivers all you need to know about digital marketing in practice. The book strikes a good balance between theory and application that is reinforced by the excellent case studies in every chapter. I would highly recommend this book to both undergraduate and postgraduate students." * Michael Kong, Programme Director, HKU SPACE College of Business and Finance, Hong Kong *"I recently read Digital Marketing in Practice. The book stands out from other digital marketing books on the market due to its strong focus on responsible implementation of strategies. The case studies and examples featuring businesses that prioritise responsible digital marketing are a breath of fresh air and provide valuable insights into the real-world applications of these principles. This is a useful resource for students and professionals alike. I highly recommend it to anyone looking to stay ahead of the curve in digital marketing while also making a positive impact in their marketing efforts." * Chaka Jones, Digital Marketing Course Leader, School of Games, Film and Animation, Birmingham City University *Table of Contents Section - ONE: Basic concepts and elements of digital marketing; Chapter - 01: Introduction to digital marketing; Chapter - 02: Planning a digital marketing strategy; Chapter - 03: Digital marketing campaigns; Chapter - 04: Accountability in the digital age; Section - TWO: Researching the digital environment; Chapter - 05: The macro environment; Chapter - 06: The micro environment; Chapter - 07: Market segmentation, targeting and positioning; Chapter - 08: Big Data; Section - THREE: Online customer behaviour; Chapter - 09: Primary and secondary data sources; Chapter - 10: The digital consumer; Chapter - 11: Customer journey and experiences; Chapter - 12: Socially responsible consumer behaviour; Chapter - 13: Global Consumer Behaviour; Section - FOUR: Implementing digital marketing; Chapter - 14: Objective setting; Chapter - 15: Marketing mix for the digital world; Chapter - 16: Digital tools, techniques and technology; Chapter - 17: Social media marketing channels and concepts; Chapter - 18: Digital marketing channels and platforms Section - FIVE: Measurement and evaluation; Chapter - 19: Evaluation of digital marketing success – Dashboards and challenges of data-driven marketing; Chapter - 20: Data analytics and metrics; Chapter - 21: Digital marketing audit; Chapter - 22: Managing, testing and improving campaigns; Section - SIX: Legal and ethical considerations; Chapter - 23: Ethical considerations; Chapter - 24: Sustainability in the digital world; Chapter - 25: Legal considerations

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Book SynopsisHanne Knight is Lecturer in Marketing at the University of Plymouth, UK, where she also leads its Digital and Social Media Marketing MSc. She consults practitioners on sustainability communication and is senior examiner at the Chartered Institute of Marketing.Lizette Vorster is Assistant Professor in Strategic Business Communications at Aarhus University, Denmark. Prior to this, she was Lecturer in Digital Marketing at Northumbria University, UK. She has held a number of senior positions in professional practice, including Head of Marketing and Creative Director.Trade Review"Digital Marketing in Practice is a very comprehensive and easy-to-read resource that will give students the ground knowledge and skills they need to become an effective digital marketer. The impeccable structure, clear signposting, engaging activities and up-to-date case studies and practitioner input are just some of the strengths of this textbook. It is a must-have for any introductory digital marketing course, balancing effectively the core marketing concepts with the latest developments in digital implementation." * Dr. Tana Licsandru, Programme Director, MSc International Marketing and Consumer Psychology, Queen Mary University of London *"Technology is driving Marketing impact like never before. This book adds the missing link for future marketeers on how to use digital technologies responsibly and achieve long-term market development success." * Professor Mark A.A.M. Leenders, Professor of Marketing and Innovation, Graduate School of Business and Law, RMIT University, Melbourne, Australia *"The book takes readers on a compelling journey through the digital marketing landscape with a strong focus on the important role of market research." * Lena Hochstrat, Senior Manager, Global Account Development, NielsenIQ Services Germany GmbH *"A valuable resource which gives the reader an all-encompassing review of what aspiring digital marketers need to know. This is not a text that majors solely on the current 'on-trend' digital channels; it instead gives them an overview of critical ideas such as customer journey mapping and digital marketing metrics, all of which written in a manner that helps the reader understand the topics and apply them to practical scenarios." * Dr. David Hart, Associate Professor of Marketing and Deputy Head of Department (Marketing, Operations and Systems), Northumbria University, UK *"This text provides its readers with key insights into the strategic and operational dimensions of digital marketing. The book is a valuable resource for those engaged in and studying and practising digital marketing at all levels. Its focus on responsible and sustainable marketing in the digital world presents a fresh take on the main issues that need to be considered by digital marketers in contemporary business environments." * Dr Phil Megicks, Associate Professor of Marketing, Southampton Business School, University of Southampton, UK and Chief Examiner, Chartered Institute of Marketing Awards *"This book is a delightful guide full of important information for those who want to understand digital marketing, whether they are students with no prior experience, researchers who want to understand current digital marketing practices, or practitioners looking for best-practice examples and inspiration for their own business." * Professor Dr. Wassili Lasarov, Department of Marketing, Audencia Business School, Nantes, France *"Knight and Vorster provide an interesting and easy-to-read introduction into the field of digital marketing. The comprehensive book covers a wide range of topics, including the highly timely and relevant, but often neglected chapters on responsible digital marketing or the use of technology to achieve sustainable business development." * Professor Dr. Stefan Hoffmann, Department of Marketing, Kiel University, Germany *"Finally, the digital marketing book we all needed! Knight and Vorster have created a must-read for marketing students and anyone who wants to get involved in (digital) marketing. The text is comprehensive without being overwhelming: from digital marketing history to the mysterious crypto, and how to conduct a digital marketing audit, without ignoring ethical, legal, and responsible digital marketer behaviour. This masterpiece is reader-friendly, intuitively structured, easy to follow, and contains relevant examples and comments from practitioners, engaging hands-on activities, and up-to-date case studies. A book worth reading, keeping, and teaching." * Verónica Martín Ruiz, Assistant Professor of Marketing, UMass Amherst, USA *"This is a comprehensive text that delivers all you need to know about digital marketing in practice. The book strikes a good balance between theory and application that is reinforced by the excellent case studies in every chapter. I would highly recommend this book to both undergraduate and postgraduate students." * Michael Kong, Programme Director, HKU SPACE College of Business and Finance, Hong Kong *"I recently read Digital Marketing in Practice. The book stands out from other digital marketing books on the market due to its strong focus on responsible implementation of strategies. The case studies and examples featuring businesses that prioritise responsible digital marketing are a breath of fresh air and provide valuable insights into the real-world applications of these principles. This is a useful resource for students and professionals alike. I highly recommend it to anyone looking to stay ahead of the curve in digital marketing while also making a positive impact in their marketing efforts." * Chaka Jones, Digital Marketing Course Leader, School of Games, Film and Animation, Birmingham City University *Table of Contents Section - ONE: Basic concepts and elements of digital marketing; Chapter - 01: Introduction to digital marketing; Chapter - 02: Planning a digital marketing strategy; Chapter - 03: Digital marketing campaigns; Chapter - 04: Accountability in the digital age; Section - TWO: Researching the digital environment; Chapter - 05: The macro environment; Chapter - 06: The micro environment; Chapter - 07: Market segmentation, targeting and positioning; Chapter - 08: Big Data; Section - THREE: Online customer behaviour; Chapter - 09: Primary and secondary data sources; Chapter - 10: The digital consumer; Chapter - 11: Customer journey and experiences; Chapter - 12: Socially responsible consumer behaviour; Chapter - 13: Global Consumer Behaviour; Section - FOUR: Implementing digital marketing; Chapter - 14: Objective setting; Chapter - 15: Marketing mix for the digital world; Chapter - 16: Digital tools, techniques and technology; Chapter - 17: Social media marketing channels and concepts; Chapter - 18: Digital marketing channels and platforms Section - FIVE: Measurement and evaluation; Chapter - 19: Evaluation of digital marketing success – Dashboards and challenges of data-driven marketing; Chapter - 20: Data analytics and metrics; Chapter - 21: Digital marketing audit; Chapter - 22: Managing, testing and improving campaigns; Section - SIX: Legal and ethical considerations; Chapter - 23: Ethical considerations; Chapter - 24: Sustainability in the digital world; Chapter - 25: Legal considerations

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Book SynopsisNeetan Chopra is a C-suite level senior digital leader with a track record of driving change and innovation at established enterprises. In his three-decade career, he has led digital transformation in global enterprises operating diverse business models across the aviation, travel, logistics, retail, food and beverage, real estate and entertainment industry sectors. He is currently Chief Digital and Information Officer at IndiGo (InterGlobe Aviation Ltd) in Gurugram, India; prior to this, he also held roles at Dubai Holding, Emirates Airlines and Accenture. He sits on the boards of multiple tech start-ups, has built multiple global innovation labs including at Oxford University and Carnegie Mellon University and is an Adjunct Professor at Botho University, Botswana. He is recognized by the Constellation Research Business Transformation 150 as one of the world's top global executives leading innovative business transformation efforts in their organizations.Trade Review"An insightful, practitioners' guide full of pragmatic ideas and valuable learnings from decades of experience. A must-read for executives vying for industry leadership in digital." * Joydeep Sengupta, Senior Partner, McKinsey & Company *"More than 80% of digital transformation projects fail inside large organizations not through lack of trying. Every organization looking to crack the code for success must read Neetan Chopra's book. By taking a practitioner's point of view, he draws from three decades of experience to provide a proven methodology known as the Honeycomb Framework. Accelerated Digital Transformation is a must-read book for digital leaders." * R ‘Ray’ Wang, Founder and Chairman, Constellation Research *"We live in a time where the fog of technology is often overwhelming, difficult to dissect and changing so rapidly it becomes difficult to have confidence in our decision making. Neetan Chopra takes the mystery out of creating successful digital transformations for companies and their clients in a way that brings light and clarity to an otherwise challenging process. The insights he has gathered through his years of technology experience provide the keys for those who are looking to unlock value during these extraordinary times." * Tim Kobe, Founder and CEO, Eight Inc. *"Every enterprise must succeed on a digital journey to remain relevant, serve customers and add value. Accelerated Digital Transformation provides you with a pragmatic guide and framework to achieve progress and success. I appreciate Neetan Chopra's storytelling approach and many lessons of everyday role models delivering extraordinary customer service. These stories demonstrate the Uplifting Service ethos that earns customer praise and social media attention." * Ron Kaufman, New York Times Bestselling Author, Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet *"Only if one has lived through or, even better, driven digital transformation of a major company, can one seriously understand what it means to write a book about it that is worth reading. Neetan Chopra is exactly one of these few leaders who has lived through such digital transformations and knows exactly what it means, what works and what doesn't. Chopra's book is probably one of the very few books about digital transformation really worth reading, as it is not yet another consultant textbook, far remote from reality, but written by true experience and painful learnings." * Patrick Naef, Managing Partner, Boyden *"Accelerated Digital Transformation deftly fuses practical examples and actionable insights from Neetan Chopra's vast digital experience, with deep foundational learning, borne out of his global academic pursuits. Chopra's storytelling approach, coupled with innovative interventions, such as co-authoring a chapter with an AI-bot, make the book both engaging and first-of-a-kind read. We highly recommend this book, for anyone looking to navigate the ever-evolving digital landscape and staying ahead of the game in the digital era." * Prof Dr Reinhard Jung, Dean, School of Management, University of St Gallen & Prof Dr Ulrike Baumöl, Executive Director, Executive MBA HSG in Business Engineering, University of St Gallen *"Having seen firsthand how Neetan Chopra executes successful digital transformation where others have struggled, I am grateful he has taken the time to write down his framework. His deliberate 'cell by cell' strategy is what it takes to assess, learn and succeed in this complicated mix of technical, business and cultural transformation. And a bonus, he demonstrates learning with this framework by co-authoring one chapter with an AI bot... brilliant!" * Jana Eggers, CEO, Nara Logics *"All transformations, digital or otherwise, are in essence a human journey of change. I like Chopra's storytelling, a colloquial approach to the intimidating topic of digital transformation for business leaders. This will connect with people across all walks of life, demystifying what it takes to thrive in the digital era and create exponential outcomes. The six global experts, the honeycomb archetypes, provide an additional human touch, sharing their experiences and wisdom, using Chopra's Accelerated Digital Transformation as a platform. A must read." * Raj Jain, Former CEO, Bennett Coleman & Co Limited (Times Group) *"Organizations need simple frameworks by which they can plan their digital transitions. Neetan Chopra's efforts on achieving this through a well thought out 'Honeycomb Framework' is commendable. His building blocks of digital transformation provide a succinct and clear framework through which readers can apply these in the context of their organizations. The future is about organizations which will survive and thrive in a digitally driven business ecosystem. Chopra's book will help organizations survive and thrive in a VUCA world." * Krishnakumar Natarajan, Co-founder & Former Executive Chairperson, LTIMindtree *"Chopra's new book helps you reduce bad friction into a manageable hexagon comb while introducing good friction to sweeten the honey from digital transformation." * Soon Yu, Author, Friction: Adding Value by Making People Work For It *Table of Contents Chapter - 01: Breaking organizational inertia; Chapter - 02: Working the Honeycomb – disrupt phase; Chapter - 03: Working the Honeycomb – digital capabilities; Chapter - 04: Accelerated possibilities; Chapter - 05: Honeycomb as a platform; Chapter - 06: The Honeycomb hacks; Chapter - 07: Reflections;

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Book SynopsisNeetan Chopra is a C-suite level senior digital leader with a track record of driving change and innovation at established enterprises. In his three-decade career, he has led digital transformation in global enterprises operating diverse business models across the aviation, travel, logistics, retail, food and beverage, real estate and entertainment industry sectors. He is currently Chief Digital and Information Officer at IndiGo (InterGlobe Aviation Ltd) in Gurugram, India; prior to this, he also held roles at Dubai Holding, Emirates Airlines and Accenture. He sits on the boards of multiple tech start-ups, has built multiple global innovation labs including at Oxford University and Carnegie Mellon University and is an Adjunct Professor at Botho University, Botswana. He is recognized by the Constellation Research Business Transformation 150 as one of the world's top global executives leading innovative business transformation efforts in their organizations.Trade Review"An insightful, practitioners' guide full of pragmatic ideas and valuable learnings from decades of experience. A must-read for executives vying for industry leadership in digital." * Joydeep Sengupta, Senior Partner, McKinsey & Company *"More than 80% of digital transformation projects fail inside large organizations not through lack of trying. Every organization looking to crack the code for success must read Neetan Chopra's book. By taking a practitioner's point of view, he draws from three decades of experience to provide a proven methodology known as the Honeycomb Framework. Accelerated Digital Transformation is a must-read book for digital leaders." * R ‘Ray’ Wang, Founder and Chairman, Constellation Research *"We live in a time where the fog of technology is often overwhelming, difficult to dissect and changing so rapidly it becomes difficult to have confidence in our decision making. Neetan Chopra takes the mystery out of creating successful digital transformations for companies and their clients in a way that brings light and clarity to an otherwise challenging process. The insights he has gathered through his years of technology experience provide the keys for those who are looking to unlock value during these extraordinary times." * Tim Kobe, Founder and CEO, Eight Inc. *"Every enterprise must succeed on a digital journey to remain relevant, serve customers and add value. Accelerated Digital Transformation provides you with a pragmatic guide and framework to achieve progress and success. I appreciate Neetan Chopra's storytelling approach and many lessons of everyday role models delivering extraordinary customer service. These stories demonstrate the Uplifting Service ethos that earns customer praise and social media attention." * Ron Kaufman, New York Times Bestselling Author, Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet *"Only if one has lived through or, even better, driven digital transformation of a major company, can one seriously understand what it means to write a book about it that is worth reading. Neetan Chopra is exactly one of these few leaders who has lived through such digital transformations and knows exactly what it means, what works and what doesn't. Chopra's book is probably one of the very few books about digital transformation really worth reading, as it is not yet another consultant textbook, far remote from reality, but written by true experience and painful learnings." * Patrick Naef, Managing Partner, Boyden *"Accelerated Digital Transformation deftly fuses practical examples and actionable insights from Neetan Chopra's vast digital experience, with deep foundational learning, borne out of his global academic pursuits. Chopra's storytelling approach, coupled with innovative interventions, such as co-authoring a chapter with an AI-bot, make the book both engaging and first-of-a-kind read. We highly recommend this book, for anyone looking to navigate the ever-evolving digital landscape and staying ahead of the game in the digital era." * Prof Dr Reinhard Jung, Dean, School of Management, University of St Gallen & Prof Dr Ulrike Baumöl, Executive Director, Executive MBA HSG in Business Engineering, University of St Gallen *"Having seen firsthand how Neetan Chopra executes successful digital transformation where others have struggled, I am grateful he has taken the time to write down his framework. His deliberate 'cell by cell' strategy is what it takes to assess, learn and succeed in this complicated mix of technical, business and cultural transformation. And a bonus, he demonstrates learning with this framework by co-authoring one chapter with an AI bot... brilliant!" * Jana Eggers, CEO, Nara Logics *"All transformations, digital or otherwise, are in essence a human journey of change. I like Chopra's storytelling, a colloquial approach to the intimidating topic of digital transformation for business leaders. This will connect with people across all walks of life, demystifying what it takes to thrive in the digital era and create exponential outcomes. The six global experts, the honeycomb archetypes, provide an additional human touch, sharing their experiences and wisdom, using Chopra's Accelerated Digital Transformation as a platform. A must read." * Raj Jain, Former CEO, Bennett Coleman & Co Limited (Times Group) *"Organizations need simple frameworks by which they can plan their digital transitions. Neetan Chopra's efforts on achieving this through a well thought out 'Honeycomb Framework' is commendable. His building blocks of digital transformation provide a succinct and clear framework through which readers can apply these in the context of their organizations. The future is about organizations which will survive and thrive in a digitally driven business ecosystem. Chopra's book will help organizations survive and thrive in a VUCA world." * Krishnakumar Natarajan, Co-founder & Former Executive Chairperson, LTIMindtree *"Chopra's new book helps you reduce bad friction into a manageable hexagon comb while introducing good friction to sweeten the honey from digital transformation." * Soon Yu, Author, Friction: Adding Value by Making People Work For It *Table of Contents Chapter - 01: Breaking organizational inertia; Chapter - 02: Working the Honeycomb – disrupt phase; Chapter - 03: Working the Honeycomb – digital capabilities; Chapter - 04: Accelerated possibilities; Chapter - 05: Honeycomb as a platform; Chapter - 06: The Honeycomb hacks; Chapter - 07: Reflections;

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Book SynopsisChris Duffey spearheads Adobe's Creative Cloud strategic development partnerships across the enterprise space. Based in New York City, New York, Duffey serves on the Board of Directors for Association of National Advertisers New York (ANA NY) and the Consumer Technology Association's (CTA) Board of Industry Leaders. The author's work has been featured in The Wall Street Journal, The Guardian, Adweek, Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, New York Post and Business Insider. He has been recognized as one of "the industry's leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing" by Business Insider, one of the leading minds in AI by Qualcomm and voted the #1 Boldest Digital Health Influencer Award by New York City Health Business Leaders. Duffey is the author of Superhuman Innovation, also published by Kogan Page.Trade Review"In his comprehensive new book, Chris Duffey breaks down the building blocks of the next generation of immersive and surprisingly empowering and delightful experiences - the so-called 'metaverse.' The creative minds and companies that understand and embrace these opportunities first will enjoy a tremendous advantage in the gold rush of the next digital age. Duffey's book is an indispensable guide to this exciting new world of possibility." * Scott Belsky, Founder, Behance; Chief Product Officer, Adobe *"In the coming years, every enterprising marketer will have occasion to venture into the metaverse. In this book, Chris Duffey provides the essential guidebook. Chris in turn demystifies its core concepts and stokes excitement for the coming Cambrian explosion." * Jim Habig, VP of Marketing, LinkedIn *"Chris Duffey provides a valuable explanation of the building blocks for the metaverse, including its linkage to Web3 and blockchain. The practical examples featured throughout the book explain why and how the metaverse will trigger one of the most significant changes that we have experienced in the past few decades. This is a fantastic go-to resource for organizations developing their metaverse strategy." * Roberto Hernandez, US Customer Strategy and Experience Leader and Global Metaverse Leader, PwC *"A true masterpiece that aggregates essential knowledge and insights to thrive within the forthcoming metaverse era!" * Hwan Jin Choi, Professor, Hanshin University, South Korea *"An essential resource and a refreshing and enlightening take on the metaverse as a canvas for creativity for people, business and society." * Simon Cook, CEO, LIONS *"We are in a new era of mass digital acceleration and significant industrial change. The lines are blurring in multiple ways across creative spaces, technology, behaviors and society. It's easy to feel overwhelmed or unprepared. What we need is a modern companion to help us understand how we got here and what lies ahead, and that's exactly what Decoding the Metaverse offers readers. This is the perfect handbook for those designing the future, and it will help you navigate the crazy new era we find ourselves in." * Wayne Deakin, Global Principle, Creative, Wolff Olins *"As businesses engage in the metaverse and Web3 technology, we must learn from history and make the conscious choice to use this technology to connect us, not separate us. Chris Duffey underscores this in Decoding the Metaverse, all of us need to be educated and informed on the metaverse and Web3 tech." * Jon Levy, behavioral scientist and 'The New York Times' bestselling author *"In Decoding the Metaverse, Chris Duffey provides insight into the commercial integration of emerging technology, business and society. The book offers a much-needed technical overview and glossary that managers can use to think strategically about their involvement in the metaverse and Web3." * Matthew Quint, Director of the Center on Global Brand Leadership, Columbia Business School; Cohost of BRITE Ideas *Table of Contents Chapter - 00: Introduction; Section - ONE: Decoding the platform; Chapter - 01: Web 1.0, Web 2.0, Web 3.0; Chapter - 02: The metaverse; Chapter - 03: Blockchain; Section - TWO: Decoding the experience; Chapter - 04: NFTs; Chapter - 05: Gaming; Chapter - 06: Entertainment; Chapter - 07: Digital fashion; Chapter - 08: Tokenomics; Chapter - 09: 3D worlds; Chapter - 10: Infrastructure - Endpoints, central systems, network, software and AI; Section - THREE: Decoding the imperative; Chapter - 11: Ethics, privacy, security and standards; Chapter - 12: Connection, unity and community; Chapter - 13: The world of empowerment

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Book SynopsisGrant Van Ulbrich is Global Director of Sales Transformation at Royal Caribbean Group, based in London, UK. He is Founding Fellow of the the Institute of Sales Professionals, formerly known as the Association of Professional Sales. Van Ulbrich's work has been published in The Journal of Sales Transformation, The Change Management Review and featured by the Institute of Sales Professionals, The Oxford Review, Consalia Sales Business School and the Sales Educator's Academy.Trade Review"When transitions are challenging, the trick is to find simplicity on the other side of the complexity. Transforming Sales Management offers useful guidance for navigating change but does so in the form of six easy-to-remember, yet potentially penetrating, questions that can be used to forge a path forward." * Daryl Conner, global change leader, Chairman of Conner Advisory and Conner Academy; author of 'Managing at the Speed of Change' and 'Leading at the Edge of Chaos' *"This book, the model and the tools that underlie it should be well-thumbed, bookmarked and used by sales managers who need to help their teams get over their fears, their limiting beliefs and tendencies to procrastinate so they can increase sales. It is also my firm belief that the book should be in the knapsack of every sales leader, manager, coach and trainer." * Dr. David Wilkinson, Editor-in-Chief of 'The Oxford Review', author of 'The Ambiguity Advantage' *"Change is scary! People tend to be resistant to change (whether positive or negative), which is why successful organizational transformations are so notoriously difficult to achieve. Grant Van Ulbrich's refreshing new book factors in individual choice and provides guidance for people in business and beyond on how to manage their own change situation. Taking his original research (first published in the International Journal of Sales Transformation), Dr. Van Ulrich outlines his SCARED SO WHAT personal change model. The book can help salespeople globally navigate their own personal change journey (at work or even in their personal lives). Importantly, the book explores real-world examples and applications of the model from within the hospitality industry, most notably during a period of unprecedented societal and business transformation triggered by the global Covid-19 pandemic. Accessible and easy to read, this book offers a ground-breaking but practical guide to understanding the role of individuals' emotions in executing business change." * Nick de Cent, Editor-in-Chief of 'The International Journal of Sales Transformation' *"As a scholar practitioner and learning leader in organizations, Grant's pragmatic review of popular change models reminded me of 'the basics,' but his work provided a fresh perspective about the human emotions that too often go overlooked when preparing for and leading through change events - and not just for sales organizations, ALL ORGANIZATIONS! I reviewed each component of SCARED SO WHAT and re-thought certain elements of the change happening around me and put forth my own personal change strategy plan in a straightforward way using Grant's model." * Mark C. Boccia, Chief Learning Officer, Amazon *"Grant has written a modern, must-read book about the ongoing challenges of change and transformation, not just for millennials, but for all of us facing the increasing pace of the VUCA world in which we all live. What makes his book so notable is that it doesn't just explain a theory, but it also considers practice and tools." * Waldemar Adams, Senior Vice President Market Advisory, SAP Customer Success *"Change is constant in our personal lives and professional careers. Navigating change effectively allows people to learn from change and move forward in a positive way. Dr Grant Van Ulbrich's new book presents an opportunity to learn the how and why of our reactions to change can affect outcomes. Grant takes the reader through established models and shares his own model: SCARED SO WHAT. Whether reading from a managerial or organizational perspective, or as an individual, this book will provide you with an actionable process for making the most of your experiences with change." * Marty Holmes, Executive Director, Sales Education Foundation (SEF) *"Transforming Sales Management is a must-read for all leaders as it goes beyond just sales. It's a book that is easy to enjoy and follow because it is not just describing theories. Rather, it is using real-world scenarios and provides personal and practical examples to follow. In my own reflection after reading this book, it is our people that are at the centre of any transformation. How we support them means we must include them in on the journey. This book provides the new tools to show us all how." * Olga C. Piqueras, Managing Director, Port Operations for Intercruises Shoreside & Port Services *"Organizations don't change; people within organizations change. Grant takes a much-needed look at the individual as the linchpin of transformation efforts and presents a model of individual change that will help you understand how to navigate change in your own life and how to work with others who are trying to navigate their own changes." * Dr. Willy Bolander, Professor of Industrial Distribution and Associate Director of the Read Center for Distribution, Texas A&M University *"I love the model as it really does drill down and make you think out of the box and will help professionals not only in their work but also within their personal lives as well." * Mark Robinson, Senior Vice President Operations, Scenic Luxury Cruises & Tours *"A progressive and empowering approach for aiding individual stakeholders in making their personal decisions about accepting change." * Theresa Moulton, Chief Editor, 'The Change Management Review' *"The journey this book supports is one many sales leaders fail to recognize as fundamentally important. The most vital asset to any company is its salespeople. Not the technology they use, nor the products they sell, but the people they forge relations with, and how they do so in an ever-changing world. Salespeople need to transform constantly, to remain the competitive advantage for themselves and their companies. I challenge the reader not to keep returning to this guide on personal change. Comprehensive references all for the curious to continue to develop knowledge on change and keep learning. Grant expertly points out that change is a 'messy process,' and this book lifts the 'learning fog' that envelopes us when trying to change ourselves." * Andrew Hough, Founder, Institute of Sales Professionals; Sales Researcher, Cranfield University *Table of Contents Section - 00: Introduction:Sales transformation, sales management, and change management and the importance of learning how to manage personal change; Section - 01: Four popular change models: Lewin's Change Theory, Kotter's Eight-Stage Change Model, and Hiatt's ADKAR Change Model, McKinsey's 7-S Change Model; Section - 02: Four more: Kübler-Ross’ 5 Stages of Grief, SARA Curve, Conner's Positive Change Curve, Conner's Negative Response Change Model; Section - 03: Changes to buying and selling; Section - 04: Focusing on individuals; Section - 05: The personal change management model: SCARED SO WHAT; Section - 06: Discovering emotions and actions using SCARED; Section - 07: The gap between decision and action; Section - 08: Creating a SO WHAT plan; Section - 09: What's next?; Section - 10: Conclusion: Using my own model; Section - 00: Appendices; Section - 00: References; Section - 00: Index

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Book SynopsisGrant Van Ulbrich is Global Director of Sales Transformation at Royal Caribbean Group, based in London, UK. He is Founding Fellow of the the Institute of Sales Professionals, formerly known as the Association of Professional Sales. Van Ulbrich's work has been published in The Journal of Sales Transformation, The Change Management Review and featured by the Institute of Sales Professionals, The Oxford Review, Consalia Sales Business School and the Sales Educator's Academy.Trade Review"When transitions are challenging, the trick is to find simplicity on the other side of the complexity. Transforming Sales Management offers useful guidance for navigating change but does so in the form of six easy-to-remember, yet potentially penetrating, questions that can be used to forge a path forward." * Daryl Conner, global change leader, Chairman of Conner Advisory and Conner Academy; author of 'Managing at the Speed of Change' and 'Leading at the Edge of Chaos' *"This book, the model and the tools that underlie it should be well-thumbed, bookmarked and used by sales managers who need to help their teams get over their fears, their limiting beliefs and tendencies to procrastinate so they can increase sales. It is also my firm belief that the book should be in the knapsack of every sales leader, manager, coach and trainer." * Dr. David Wilkinson, Editor-in-Chief of 'The Oxford Review', author of 'The Ambiguity Advantage' *"Change is scary! People tend to be resistant to change (whether positive or negative), which is why successful organizational transformations are so notoriously difficult to achieve. Grant Van Ulbrich's refreshing new book factors in individual choice and provides guidance for people in business and beyond on how to manage their own change situation. Taking his original research (first published in the International Journal of Sales Transformation), Dr. Van Ulrich outlines his SCARED SO WHAT personal change model. The book can help salespeople globally navigate their own personal change journey (at work or even in their personal lives). Importantly, the book explores real-world examples and applications of the model from within the hospitality industry, most notably during a period of unprecedented societal and business transformation triggered by the global Covid-19 pandemic. Accessible and easy to read, this book offers a ground-breaking but practical guide to understanding the role of individuals' emotions in executing business change." * Nick de Cent, Editor-in-Chief of 'The International Journal of Sales Transformation' *"As a scholar practitioner and learning leader in organizations, Grant's pragmatic review of popular change models reminded me of 'the basics,' but his work provided a fresh perspective about the human emotions that too often go overlooked when preparing for and leading through change events - and not just for sales organizations, ALL ORGANIZATIONS! I reviewed each component of SCARED SO WHAT and re-thought certain elements of the change happening around me and put forth my own personal change strategy plan in a straightforward way using Grant's model." * Mark C. Boccia, Chief Learning Officer, Amazon *"Grant has written a modern, must-read book about the ongoing challenges of change and transformation, not just for millennials, but for all of us facing the increasing pace of the VUCA world in which we all live. What makes his book so notable is that it doesn't just explain a theory, but it also considers practice and tools." * Waldemar Adams, Senior Vice President Market Advisory, SAP Customer Success *"Change is constant in our personal lives and professional careers. Navigating change effectively allows people to learn from change and move forward in a positive way. Dr Grant Van Ulbrich's new book presents an opportunity to learn the how and why of our reactions to change can affect outcomes. Grant takes the reader through established models and shares his own model: SCARED SO WHAT. Whether reading from a managerial or organizational perspective, or as an individual, this book will provide you with an actionable process for making the most of your experiences with change." * Marty Holmes, Executive Director, Sales Education Foundation (SEF) *"Transforming Sales Management is a must-read for all leaders as it goes beyond just sales. It's a book that is easy to enjoy and follow because it is not just describing theories. Rather, it is using real-world scenarios and provides personal and practical examples to follow. In my own reflection after reading this book, it is our people that are at the centre of any transformation. How we support them means we must include them in on the journey. This book provides the new tools to show us all how." * Olga C. Piqueras, Managing Director, Port Operations for Intercruises Shoreside & Port Services *"Organizations don't change; people within organizations change. Grant takes a much-needed look at the individual as the linchpin of transformation efforts and presents a model of individual change that will help you understand how to navigate change in your own life and how to work with others who are trying to navigate their own changes." * Dr. Willy Bolander, Professor of Industrial Distribution and Associate Director of the Read Center for Distribution, Texas A&M University *"I love the model as it really does drill down and make you think out of the box and will help professionals not only in their work but also within their personal lives as well." * Mark Robinson, Senior Vice President Operations, Scenic Luxury Cruises & Tours *"A progressive and empowering approach for aiding individual stakeholders in making their personal decisions about accepting change." * Theresa Moulton, Chief Editor, 'The Change Management Review' *"The journey this book supports is one many sales leaders fail to recognize as fundamentally important. The most vital asset to any company is its salespeople. Not the technology they use, nor the products they sell, but the people they forge relations with, and how they do so in an ever-changing world. Salespeople need to transform constantly, to remain the competitive advantage for themselves and their companies. I challenge the reader not to keep returning to this guide on personal change. Comprehensive references all for the curious to continue to develop knowledge on change and keep learning. Grant expertly points out that change is a 'messy process,' and this book lifts the 'learning fog' that envelopes us when trying to change ourselves." * Andrew Hough, Founder, Institute of Sales Professionals; Sales Researcher, Cranfield University *Table of Contents Section - 00: Introduction:Sales transformation, sales management, and change management and the importance of learning how to manage personal change; Section - 01: Four popular change models: Lewin's Change Theory, Kotter's Eight-Stage Change Model, and Hiatt's ADKAR Change Model, McKinsey's 7-S Change Model; Section - 02: Four more: Kübler-Ross’ 5 Stages of Grief, SARA Curve, Conner's Positive Change Curve, Conner's Negative Response Change Model; Section - 03: Changes to buying and selling; Section - 04: Focusing on individuals; Section - 05: The personal change management model: SCARED SO WHAT; Section - 06: Discovering emotions and actions using SCARED; Section - 07: The gap between decision and action; Section - 08: Creating a SO WHAT plan; Section - 09: What's next?; Section - 10: Conclusion: Using my own model; Section - 00: Appendices; Section - 00: References; Section - 00: Index

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Book SynopsisPaul Armstrong runs his own private emerging technology advisory, TBD Group/FORTH. He created 'TBD Conference' which has been named one of the top 50 global technology conferences and spawned 'Mouthwash', the world's first sponsored Twitter Spaces show. He is an in-demand speaker on emerging technologies, big tech, platforms, strategy and regularly advises brands like Coca-Cola, Experian, Sony Music, P&G, PwC and several technology start-ups. Paul is regularly quoted in, or writes regularly for; Forbes, Wall Street Journal, Cool Hunting. He is based in London, UK.Trade Review"This is one of the best books to read if you have that big idea. Sure, your idea might be good - even disruptive, but Disruptive Technologies gives you the tools, strategies, and perspective to innovate, motivate yourself, get other people excited, and build a truly disruptive business into a world-changer." * Lance Ulanoff, Editor, TechRadar *"Disruptive Technologies is a must-read for any executive who's looking to understand what's next and get ahead of it." * Claire Valoti, former VP EMEA, Snapchat Inc. and Head of Agency Relations, Meta *"Concise, actionable, and insightful, Disruptive Technologies will help executives breathe easier and sleep better." * Daniel H. Pink, author of 'Drive' and 'To Sell is Human' *"A comprehensive look at the fast-approaching technology tsunamis guaranteed to change your business. This book is an insightful and practical guide to making decisions in an uncertain world." * Nir Eyal, author of 'Hooked: How to Build Habit-Forming Technology' *"Some books have ideas, some vision, some practical advice. This is one of the rare books that has all three. A good read for anyone who actually wants to do something about tech change and not just talk about it." * Marco Rimini, CEO, Worldwide Central Team, Mindshare *"Paul's experience, energy, honesty and insights make Disruptive Technologies a must-read." * Reshma Sohoni, Founding Partner, Seedcamp *"The perfect guide for all professionals looking to better understand and thrive in the current marketplace of disruptive technologies." * Michael Villaseñor, Director of Product Design, Spotify *"Disruptive Technologies' is an elucidating look at the technology that is likely just around the corner. Paul is full of advice on how to figure out and prepare for what might be ahead, and set us up to ask the right questions about what tomorrow will look like." * Mike Murphy, Editor-In-Chief, IBM Research *"The future is already here - we just haven't noticed yet. Paul's book is a crucial guide to the immediate future, post-disruption, and powerfully directs your attention towards the key opportunities. A must-read!" * Gerd Leonhard, futurist, author, and CEO of The Futures Agency *"This book provides a practical blueprint for dealing with change and disruption in the age of abundancy. From adopting a mindset for disruption to organising a product brainstorm, it's a one-stop shop for ambitious today's entrepreneurs." * Russ Shaw CBE, Founder of Global Tech Advocates *Table of Contents Chapter - 00: Introduction; Chapter - 01: Emerging technologies; Chapter - 02: Disruptive and emerging technology - The brutal truth; Chapter - 03: The forecasting fallacy; Chapter - 04: The TBD framework: an introduction; Chapter - 05: Complex TBD; Chapter - 06: How to get sign-off; Chapter - 07: Open business and innovation; Chapter - 08: What to look out for; Chapter - 09: Dis-innovation; Chapter - 10: Web 3.0 - The opportunities…and issues; Chapter - 11: The Metaverse - A truly disruptive technology?; Chapter - 12: Disruption and the newer generations; Chapter - 13: The Future of TBD and disruptive technologies

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Book SynopsisAmanda Coleman, based in Manchester, UK, is a crisis communication consultant and Director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. With 20+ years' experience in emergency services communication, she is a fellow of the Chartered Institute of Public Relations (CIPR) and The Public Relations and Communications Association (PRCA). She is an advisor for the Resilience Advisors Network, a Senior Associate of the Centre for Crisis and Risk Communication and the Chair of the UK's Emergency Planning Society Communication Professional Working Group. She is the author of Everyday Communication Strategies, published by Kogan Page.Trade Review"If you are a communicator trying to navigate a more unpredictable world, this book is a timely and valuable guide. Drawing on a range of case studies, Amanda Coleman sets out clearly the plans, processes, and procedures you need to put in place to be prepared when a crisis strikes. But more importantly, she recognises the fundamental importance of people - from CEOs to customers, terrorism victims and communicators themselves - to effective crisis communication and recovery." * Oana Lungescu, NATO spokesperson *"This is a book that does something special and really different in crisis communications. It is definitive on the immense organisational challenges but also holds those affected by the crisis at the heart of the approach. A must read." * Professor Lucy Easthope, Disaster Recovery Specialist and Author *"There is a major focus on preparing to issue rapid and accurate communications when a crisis happens. But in this second edition of her acclaimed handbook, the widely admired Amanda Coleman goes beyond the early hours to take us through every stage of a crisis including recovery. Her practical approach is forged through real life experience. This new edition is required reading for public relations professionals and leaders who wish to understand the role of communications in a crisis. It should be in every company library." * Donald Steel, Global Crisis Communications Practitioner and Vice-President, Crisis Communications at Kenyon International Emergency Services *"In a crisis you need people, plans and professionalism to keep a level head. Crisis Communication Strategies is a step-by-step expert guide to the critical early leg work, staying afloat in the eye of the storm and managing the transition to recovery. Jam-packed with learnings from real life crisis case studies, Amanda Coleman has put her years of experience into creating a clear framework for people to follow. If you're a CEO or any director focused on risk and resilience, this book is your critical friend. Grab a copy now." * Sarah Waddington CBE, Director of Wadds Inc *"Making a great resource even better, Amanda Coleman's second edition of her outstanding book Crisis Communication Strategies adds new material on critical issues facing organizations today. Amanda provides step-by-step guidance, checklists, and tips for handling crisis communication successfully. This book should be on every leader and communication pro's desk as an invaluable go-to reference for handling one of the most important aspects of any crisis - how the organization explains it to the public and key stakeholders. I wish I had this book when I first moved into the crisis communication field." * Bob Jensen, Senior Managing Director, Strat3 *"The second edition of Crisis Communication Strategies proves again that Amanda Coleman is one of the best practitioners out there. The book is well written, easy to read and covers a variety of topics and stakeholders that are important for crisis communication to succeed in 2023. What I value the most is that Coleman includes so much practical advice that will be useful for communicators around the world. I can highly recommend this book to anyone interested in the field of crisis communication." * Kjell Braatas, Communications Advisor and Author *Table of Contents Chapter - 00: Acknowledgements; Chapter - 01: Are you ready for a crisis? Creating and testing a crisis communication plan; Chapter - 02: Recognizing a crisis: What it is and how to spot it; Chapter - 03: The operational response: The approaches and how they relate to communications; Chapter - 04: Remembering the people: How employees should come first; Chapter - 05: It’s tough at the top: The role of leadership in a crisis; Chapter - 06: The impact on the community: Managing the consequences; Chapter - 07: It’s OK to not be OK: Ensuring support is in place; Chapter - 08: Stepping on the road to recovery; Chapter - 09: So, what happens next?

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Book SynopsisAmanda Coleman, based in Manchester, UK, is a crisis communication consultant and Director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. With 20+ years' experience in emergency services communication, she is a fellow of the Chartered Institute of Public Relations (CIPR) and The Public Relations and Communications Association (PRCA). She is an advisor for the Resilience Advisors Network, a Senior Associate of the Centre for Crisis and Risk Communication and the Chair of the UK's Emergency Planning Society Communication Professional Working Group. She is the author of Everyday Communication Strategies, published by Kogan Page.Trade Review"If you are a communicator trying to navigate a more unpredictable world, this book is a timely and valuable guide. Drawing on a range of case studies, Amanda Coleman sets out clearly the plans, processes, and procedures you need to put in place to be prepared when a crisis strikes. But more importantly, she recognises the fundamental importance of people - from CEOs to customers, terrorism victims and communicators themselves - to effective crisis communication and recovery." * Oana Lungescu, NATO spokesperson *"This is a book that does something special and really different in crisis communications. It is definitive on the immense organisational challenges but also holds those affected by the crisis at the heart of the approach. A must read." * Professor Lucy Easthope, Disaster Recovery Specialist and Author *"There is a major focus on preparing to issue rapid and accurate communications when a crisis happens. But in this second edition of her acclaimed handbook, the widely admired Amanda Coleman goes beyond the early hours to take us through every stage of a crisis including recovery. Her practical approach is forged through real life experience. This new edition is required reading for public relations professionals and leaders who wish to understand the role of communications in a crisis. It should be in every company library." * Donald Steel, Global Crisis Communications Practitioner and Vice-President, Crisis Communications at Kenyon International Emergency Services *"In a crisis you need people, plans and professionalism to keep a level head. Crisis Communication Strategies is a step-by-step expert guide to the critical early leg work, staying afloat in the eye of the storm and managing the transition to recovery. Jam-packed with learnings from real life crisis case studies, Amanda Coleman has put her years of experience into creating a clear framework for people to follow. If you're a CEO or any director focused on risk and resilience, this book is your critical friend. Grab a copy now." * Sarah Waddington CBE, Director of Wadds Inc *"Making a great resource even better, Amanda Coleman's second edition of her outstanding book Crisis Communication Strategies adds new material on critical issues facing organizations today. Amanda provides step-by-step guidance, checklists, and tips for handling crisis communication successfully. This book should be on every leader and communication pro's desk as an invaluable go-to reference for handling one of the most important aspects of any crisis - how the organization explains it to the public and key stakeholders. I wish I had this book when I first moved into the crisis communication field." * Bob Jensen, Senior Managing Director, Strat3 *"The second edition of Crisis Communication Strategies proves again that Amanda Coleman is one of the best practitioners out there. The book is well written, easy to read and covers a variety of topics and stakeholders that are important for crisis communication to succeed in 2023. What I value the most is that Coleman includes so much practical advice that will be useful for communicators around the world. I can highly recommend this book to anyone interested in the field of crisis communication." * Kjell Braatas, Communications Advisor and Author *Table of Contents Chapter - 00: Acknowledgements; Chapter - 01: Are you ready for a crisis? Creating and testing a crisis communication plan; Chapter - 02: Recognizing a crisis: What it is and how to spot it; Chapter - 03: The operational response: The approaches and how they relate to communications; Chapter - 04: Remembering the people: How employees should come first; Chapter - 05: It’s tough at the top: The role of leadership in a crisis; Chapter - 06: The impact on the community: Managing the consequences; Chapter - 07: It’s OK to not be OK: Ensuring support is in place; Chapter - 08: Stepping on the road to recovery; Chapter - 09: So, what happens next?

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Book SynopsisSacha Zackariya is co-founder and CEO of ChangeGroup International Plc and Global Director of Forex for Prosegur, a global leader in tourist foreign exchange and tax free shopping services to 5 million customers per year. He is a retail and fintech leader, recipient of the Queens Award for International Trade and also founder of the Tree Foundation educational charity. In 2021, he was made elected Chairman of YPO Greater London part of an organization representing 30,000 CEOs with a combined total of $9 trillion in annual revenues.Trade Review"A timely, thought-provoking and powerful book that is essential reading for everyone with a stake in the international visitor economy. Through well developed and clearly written examples of strategies and tactics, it goes deep into how both mature and emerging brands can make the most of new opportunities. Global disruption to international travel highlighted the vital and exceptional economic contribution of shopping tourism. Sacha Zackariya shows how the industry can come fighting back, inscribing its value to the global economy and deliver for customers and businesses alike." * Helen Brocklebank, CEO, Walpole *"In his book Leading Travel and Tourism Retail, Sacha Zackariya dives into the most important trends of the past decades influencing both travel and its effect on retailing around the globe. The most successful of all operators in the field of luxury retailing have been able to grow their business much faster by having a deep understanding of these Mega Trends. Many of these brilliant minds behind their companies' successes are featured in Sacha's brilliant analysis of the intertwined workings of two industries so essential for the global economy. A must read!" * Georg Muzicant, CEO, Colliers International, Austria *"Today's travellers, especially in the luxury and ultra-luxury market, have new expectations, hotels have had to adapt and it is good to learn more about those new travel patterns. Today, more than ever, relationship hospitality is key to success. It is human connections, personalized and intuitive experiences that will help differentiate and create desire for travellers. Sacha Zackariya has written a book which is timely, especially now we are in a period that is seeing an unprecedented recovery in travel after a very troubled pandemic period." * Vincent Billiard, Managing Director, Hôtel de Crillon Paris *"Full of concrete and practical advice which will be of great support for any professional in the travel and tourism retail industry." * Francois Bourienne, Chief Commercial Officer, Abu Dhabi Airports and former Chair, UK Travel Retail Forum *Table of Contents Chapter - 00: Introduction; Chapter - 01: Growing out of the pandemic; Chapter - 02: Let’s talk luxury; Chapter - 03: Why travel and tourism retail has become so big; Chapter - 04: Combat your competitors with ESG differentiators; Chapter - 05: Encouraging tourists to spend money; Chapter - 06: Excellence in customer service; Chapter - 07: Experiences are the new product; Chapter - 08: Digital and online technologies; Chapter - 09: Location, location, location; Chapter - 10: Partner with local and state governments; Chapter - 11: The leadership of change; Chapter - 12: Preparing for emergencies; Chapter - 13: International expansion; Chapter - 14: Conclusion; Chapter - 15: Acknowledgements;

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Book SynopsisDeborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director at Citi Research. She is a frequent keynote speaker and sits on the advisory board of the World Retail Congress. Deborah was recognised as a Top Retail Influencer of 2022 by RETHINK Retail. Renee Hartmann is the founder of consulting firm CLA. Based in Lisbon, Portugal she has over 20 years experience in retail, innovation and global expansion, co-founding several companies including C2 Global.Trade Review"A must-read for anyone interested in the massive $25 trillion retail industry. From customer experience to media, payments, loyalty, the impact of Web 3.0 and supply chain, Deborah Weinswig and Renee Hartmann take an incisive and comprehensive look at the trends impacting the sector, while providing a prescient view of what we can expect to see in this ever more complex industry. Truly a superb read which I highly recommend." * Philip Guarino, Board Director, Harvard Alumni Entrepreneurs *"The last few years have not only presented challenges to the retail industry but also uncovered tremendous opportunities that were never before possible. Next Generation Retail is the ideal guide for early and professional retailers, navigating the myriad of changes in the retail industry to innovate for the future and grab market share." * Guy Yehiav, President, SmartSense *"This book and its authors will change your business and life." * Kay Unger, Kay Unger Design *"When you're connected to Deborah, you are connected to the retail industry. You are connected to the trends. The insights. The possible futures. The up-and-comers. The disruptors. The data. Deborah sets a high bar in the industry and is passionate about challenging while pressing for progress." * Justin Honaman, Head of Worldwide Retail & Consumer Goods, Amazon *"Deborah is one of retail's most dedicated students, offering unique insights from her many years of industry research." * Brian Cornell, Chairman and Chief Executive Officer, Target *"Among the thousands of colleagues I have worked with throughout my career, Renee Hartmann stands out among the very best. She is smart, insightful, thorough, quick, charismatic, and I have watched people young and old, junior and senior, as well as many CEOs, gravitate to her. Next Generation Retail is a treasure trove of insight for anyone wanting to build a retail business while attracting, converting and retaining consumers along the way. This is a mustread for anyone operating, or looking to run, a retail business." * Scott Kronick, Senior Advisor and Former CEO of Ogilvy Public Relations, Asia Pacific *"I had known Deb for 15 years when I first experienced her as a top Wall Street retail analyst. Her take on the consumer and investor was always deeply rooted in data mining, and her sage wisdom on strategy was a distinguishing element of her coverage. I have always been impressed with her critical thinking prowess and how she approaches our industry with a high learning orientation, be that with retail technology, supply chain, or data analytics. Her expanded view of the global economy has also influenced her perspective on sustainability and the transformative trends that retailers must get right in the future. This book is a must read for retail professionals and what lies ahead." * Jeff Gennette, CEO and Chairman, Macy’s *Table of Contents Chapter - 00: Introduction – The changing nature of today’s consumer; Section - ONE: Reaching consumers in new ways; Chapter - 01: Unlocking the metaverse; Chapter - 02: Livestreaming; Chapter - 03: New channels - Instant commerce; Chapter - 04: Connecting with Gen Z and Gen Alpha using their language; Chapter - 05: Creating compelling content to drive commerce; Section - TWO: Monetizing consumers with innovative models; Chapter - 06: Creating retail media to monetize consumer traffic; Chapter - 07: To NFT or not?; Chapter - 08: Bringing blockchain to retail; Chapter - 09: Unique collaborations and crossovers to drive energy and sales; Chapter - 10: Monetizing retail data while maintaining customer trust; Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization; Section - THREE: What’s ahead? The future outlook for retail; Chapter - 12: What’s ahead?; Chapter - 13: Creating your roadmap

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Book SynopsisDavid Rubens is Professor in the United Nations University for Peace European Centre for Peace and Development (Belgrade), where he is Programme Director for the International Postgraduate Study Programme in Strategic Risk and Crisis Management. He founded the Institute of Strategic Risk Management in 2018, which has established itself as a leading platform for academics, practitioners and policy makers across the range of security, risk and crisis management-related sectors.Trade Review"This is the right book at the right time. This is an imaginative, far sighted and relevant book, and I take great pleasure in recommending it for anyone interested in any aspect of strategic risk and crisis management." * Professor Ljiljana Markovic PhD, Academic Director, ECPD *"Captivating. David Rubens has brought a lifetime of scholarship and practical work on Risk and Crisis Management to a subject we spend too little time thinking, or more importantly, doing something about. His entertaining stories and practical lessons offer a supremely useful handbook for everyone who confronts risks and crises in today's world - that's all of us." * General Stanley McChrystal, Author, Team of Teams *"David Rubens provides an incredibly timely and indispensable guide, equipping managers, policy makers, and all of us with the knowledge and insights for managing complex risks that we need if we are to find a safe course through the treacherous waters that lie before us." * Stephen Flynn, Founding Director, Global Resilience Institute, Northeastern University *"There is an ever-increasing need to look at strategic risk and crisis management from a meta-perspective, allowing both high level integration of multiple stakeholders but also ensuring that there is meaningful engagement in the issues facing communities around the world. David Rubens' book offers both a deeply researched and highly detailed academic analysis combined with a practical approach that will have real value for practitioners, whatever area of risk management they are involved in." * Nadine Sulkowski, Project Lead, Erasmus+ BUiLD programme (Building Universities for Leading in Disaster Resilience) *"Crisis management practitioners have recognized for years that a definitive and detailed handbook that can help all levels of those involved in crisis management planning, policy or execution is needed. This is now available, and I strongly recommend anybody and everybody interested or engaged in crisis management have this book in quick and easy reach." * David Horobin, Head of Crisis Management, Geneva Centre for Security Policy *"This handbook is extremely useful and timely, as it fills the gap between academia and practitioner, providing vital insights to discuss complex risks whilst providing a framework for action." * Xavier Castellanos, Under-Secretary-General, International Federation of Red Cross and Red Crescent Societies *"In a world of chaos and instability, this book matches formal academic rigour with a deep understanding of the challenges that the world is throwing at us. It offers the reader a structure and methodology that is invaluable in developing frameworks that would support our own activities within the regional and global risk environment we are all operating in." * Marqueza Cathalina L. Reyes, Senior Technical Advisor for Resilience and DRR, Climate Change Commission Philippines *Table of Contents Chapter - 00: Introduction Chapter - 01: Setting the scene - An overview of historical crisis management research; Chapter - 02: Corporate risk management in the 2020s; Chapter - 03: Black swans + grey rhinos – being ready; Chapter - 04: Causes of crisis management failure; Chapter - 05: Incident command systems and hierarchical management; Chapter - 06: Leadership; Chapter - 07: Resilience; Chapter - 08: The regulatory system – a failing safety net; Chapter - 09: Global urban resilience in the 2020s; Chapter - 10: Creating the new urban order; Chapter - 11: In the stranglehold of a pandemic - learning from Covid-19; Chapter - 12: Wicked problems; Chapter - 13: Case studies;

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Book SynopsisJay Mandel is the founder of Your Brand Coach, a brand management company based in New York City, New York. He served as Director of Marketing at IBM, Vice President of Global Digital Marketing at Mastercard and Digital Marketing Manager at CIT. A corporate trainer for the Association of National Advertisers, he is part of the marketing faculty at Sacred Heart University and serves as an adjunct professor of marketing at Fordham University and the Fashion Institute of Technology.Trade Review"Jay Mandel is a rare gem in the literary world. He combines a wealth of life experiences and keen marketing insights into a captivating story that engages with readers on multiple levels. His unique background (which includes his work at Mastercard) has given him an unparalleled perspective on the intricacies of human nature as well as marketing strategy." * Scott Eddy, Owner of @MrScottEddy, host of Video Globetrotter (Lifetime) and expert in brand management and hospitality *"Jay Mandel is one of the most purposeful people I know. Brand Strategy in Three Steps brings his methods and drive to life. He urges us to embrace the power of questioning and disruption to create a brand that aligns with customer values and stands for social good. His three-step guide is a must-read for marketers looking to elevate their approach to branding and drive long-term success." * Mark Josephson, Cofounder and CEO of Castiron; former CEO of Bitly *"When I pick up a new book, I hope to be entertained or informed. Brand Strategy in Three Steps offers both. I enjoyed reading it. Jay Mandel's passion and personality shine through in a refreshingly genuine way. This is a branding book, and it's also a resource for personal growth and business strategy. Everyone will benefit from reading this book, whether you're an aspiring marketer, an early-career explorer or a CMO." * John Penrose, CEO, Leading Indicator Systems *"The thing about today's customer is that they're more conscious and aware of what they value, who they value and why. In this book, Mandel demonstrates how authenticity influences brand and how shared values shape more meaningful relationships with customers. It highlights the importance of acting human... to reach humans." * Brian Solis, digital futurist and author of 'Mindshift' *Table of Contents Section - 00: Introduction; Section - ONE: Identity; Chapter - 01: Brand identity; Chapter - 02: Identifying your goals and core values; Section - TWO: Intention; Chapter - 03: Setting intentions; Chapter - 04: Cultivating brand purpose Chapter - 05: Creating an actionable strategy; Chapter - 06: Setting intentional goals Section - THREE: Implementation; Chapter - 07: Creating an actionable plan; Chapter - 08: Executing a successful branding strategy; Chapter - 09: Conclusion

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Book SynopsisSandy Skees (she/they) is EVP, Global Purpose and Impact Lead at Porter Novelli, part of the Omnicom Group. She has over 30 years of management consulting and strategic communications experience gained with clients including Visa, Abercrombie & Fitch, eBay and Panasonic. Named PRWeek's Most Purposeful Agency Pro of 2021, they are a Board Director of Sustainable Brands and an Advisor to The Diversity Center. A seasoned speaker on brand, messaging and sustainability, she has spoken at TEDx and appeared in Campaign US, Forbes, Journal of Brand Strategy, and PR News. Skees is based in Santa Cruz, California.Trade Review"For anyone considering a career in sustainability, ESG communications or purpose, or those who are already well on their way in the industry, Sandy Skees's new book absolutely required reading. Easy to read, pragmatic and actionable, it's a must." * Susan McPherson, CEO, McPherson Strategies *"I've long been a fan of Sandy Skees. Her intelligence, humanity and sense of purpose encourages those around her to be better in every way. Now, that same thoughtful encouragement is available in Purposeful Brands, a must-read for anyone connected to organizations and brands that want to do good and show up sincerely as allies, advocates and activists. I can think of no one better than Sandy to learn from on this topic. This is the book brand communicators need right now." * Soon Mee Kim, Chief Diversity, Equity & Inclusion Officer, Omnicom Communications Consultancy Network *"I've known Sandy for nearly a decade through both our professional networks & affiliations and by engaging Sandy as ESG counsel for large purpose-driven campaigns throughout my career. Sandy has expertise driving progress across key environmental and social issues, but what makes her unique is her equally skilled ability in communications and stakeholder engagement. Even as our industry continues to grow, Sandy's voice remains a strong and influential one. She has always pushed leaders in the space to think without limits - which is critically needed to achieve progress - whether we're tackling climate change or driving DEI&B. She is also always part of the solution through her own leadership or by making valuable connections. Sandy's knowledge on the issues clearly comes through in Purposeful Brands but what makes this book so valuable and different from others in the genre is that in addition to helping make the business case, Sandy offers actionable steps that can be taken to advance your brand on its ESG journey. The book is engaging, easy to read and provides a true masterclass on building the purpose-driven brand of the future. I highly recommend it!" * Joanne Dwyer, VP, Corporate Social Responsibility, PetSmart *"Business today has changed forever and every leader must urgently rise to the challenge of answering how we build a regenerative and equitable world. Sandy Skees leverages her deep expertise to deliver a doers guide for tomorrow's world that cuts through the complexity and makes it possible for your business to thrive and better our future." * Simon Mainwaring, bestselling author of We First & Lead With We *Table of Contents Chapter - 01: Defining your brand’s purpose; Chapter - 02: Articulating your purpose – how does the world need what you’re selling?; Chapter - 03: Closing the ‘say-do gap’ – culture, competition, company and customer insights; Chapter - 04: Operationalizing sustainability and ESG across siloes; Chapter - 05: Unlocking energy through innovation and creativity; Chapter - 06: Dismantling through creative destruction; Chapter - 07: Showing up as ally, advocate or activist – purpose requires a backbone; Chapter - 08: Storytelling and data – the new language of business; Chapter - 09: Winning stakeholder buy-in for organizational and culture change; Chapter - 10: Communications for good – integrated and infinite; Chapter - 11: What’s next? The road ahead

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Book SynopsisSandy Skees (she/they) is EVP, Global Purpose and Impact Lead at Porter Novelli, part of the Omnicom Group. She has over 30 years of management consulting and strategic communications experience gained with clients including Visa, Abercrombie & Fitch, eBay and Panasonic. Named PRWeek's Most Purposeful Agency Pro of 2021, they are a Board Director of Sustainable Brands and an Advisor to The Diversity Center. A seasoned speaker on brand, messaging and sustainability, she has spoken at TEDx and appeared in Campaign US, Forbes, Journal of Brand Strategy, and PR News. Skees is based in Santa Cruz, California.Trade Review"For anyone considering a career in sustainability, ESG communications or purpose, or those who are already well on their way in the industry, Sandy Skees's new book absolutely required reading. Easy to read, pragmatic and actionable, it's a must." * Susan McPherson, CEO, McPherson Strategies *"I've long been a fan of Sandy Skees. Her intelligence, humanity and sense of purpose encourages those around her to be better in every way. Now, that same thoughtful encouragement is available in Purposeful Brands, a must-read for anyone connected to organizations and brands that want to do good and show up sincerely as allies, advocates and activists. I can think of no one better than Sandy to learn from on this topic. This is the book brand communicators need right now." * Soon Mee Kim, Chief Diversity, Equity & Inclusion Officer, Omnicom Communications Consultancy Network *"I've known Sandy for nearly a decade through both our professional networks & affiliations and by engaging Sandy as ESG counsel for large purpose-driven campaigns throughout my career. Sandy has expertise driving progress across key environmental and social issues, but what makes her unique is her equally skilled ability in communications and stakeholder engagement. Even as our industry continues to grow, Sandy's voice remains a strong and influential one. She has always pushed leaders in the space to think without limits - which is critically needed to achieve progress - whether we're tackling climate change or driving DEI&B. She is also always part of the solution through her own leadership or by making valuable connections. Sandy's knowledge on the issues clearly comes through in Purposeful Brands but what makes this book so valuable and different from others in the genre is that in addition to helping make the business case, Sandy offers actionable steps that can be taken to advance your brand on its ESG journey. The book is engaging, easy to read and provides a true masterclass on building the purpose-driven brand of the future. I highly recommend it!" * Joanne Dwyer, VP, Corporate Social Responsibility, PetSmart *"Business today has changed forever and every leader must urgently rise to the challenge of answering how we build a regenerative and equitable world. Sandy Skees leverages her deep expertise to deliver a doers guide for tomorrow's world that cuts through the complexity and makes it possible for your business to thrive and better our future." * Simon Mainwaring, bestselling author of We First & Lead With We *Table of Contents Chapter - 01: Defining your brand’s purpose; Chapter - 02: Articulating your purpose – how does the world need what you’re selling?; Chapter - 03: Closing the ‘say-do gap’ – culture, competition, company and customer insights; Chapter - 04: Operationalizing sustainability and ESG across siloes; Chapter - 05: Unlocking energy through innovation and creativity; Chapter - 06: Dismantling through creative destruction; Chapter - 07: Showing up as ally, advocate or activist – purpose requires a backbone; Chapter - 08: Storytelling and data – the new language of business; Chapter - 09: Winning stakeholder buy-in for organizational and culture change; Chapter - 10: Communications for good – integrated and infinite; Chapter - 11: What’s next? The road ahead

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Book SynopsisSimon Hall, based in Ascot, UK, is a marketing innovator with around 30 years' experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent .. He is also the author of Innovative B2B Marketing Strategy, published by Kogan Page.Trade Review"A brilliant, rare and impactful insight into areas to consider when creating a B2B digital marketing strategy. Great guidance on how to think about your customer journey throughout the process, not just in the implantation phrases. Highly recommend this read as an essential for all marketers." * Catherine Dutton, VP Global Account-Based Marketing, Pegasystems *"Simon Hall has written a B2B Marketing primer for the 2020s, which, by definition, deals with the realities of a digital first world. This is a long overdue I the world of B2B Marketing and will no doubt become a standard source for the discipline. I recognize through my own practice that this digital transformation from "outbound" marketing - or a "tell" approach - to inbound, customer journey-focused marketing, with all of its personalized digital touchpoints and omni-channel focus is today's B2B marketing reality and Simon does a good job of comprehensively covering all of the key elements, from content, to social, SEO, SEM and Web - as well as the enabling infrastructure: martech, data, marketing processes (eg lead nurturing, ABM) and analytics. Simon presents a best-practice approach to each, steeped in personal experience and in that of leading companies in the technology market. He provides theoretical context and practical how-to guidance, with great detail on management and execution across the buyers' journey. The chapter on digital strategy points to the need for digital to be a clear part of the overall marketing strategy which delivers clear outcomes based on business goals. Too often in my experience, marketing strategy is confused with annual budget and resource planning, so the tools and approach Simon summarizes here are a useful reminder to understand the context of your digital strategy. This book is a really valuable addition to the B2B marketing armoury and is highly recommended for those who intend to build their career in marketing." * Ceri Jones, former Vice President of Marketing, Basware *"This is a well-written book suitable for both beginners and seasoned practitioners on a topic that's very important to business today. The case studies and tips are practical and useful for any business." * Jayson Gehri, Vice President of Product Marketing, Delinea *"Digital marketing continues to be a minefield for marketers, especially those in B2B where extended decision-making groups and lengthy sales cycles pervade. Clear, engaging and practical, B2B Digital Marketing Strategy helps navigate the complexities of digital marketing." * Richard Robinson, former Chairman, B2B Marketing council, DMA *Table of Contents Chapter - 01: The new evolving business landscape; Section - PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY; Chapter - 02: B2B digital marketing strategy; Chapter - 03: B2B customer journeys and the customer experience; Chapter - 04: B2B personalisation marketing and buyer personas; Chapter - 05: B2B customer insights and data management Section - PART TWO: GENERATING AWARENESS; Chapter - 06: Generating awareness; Chapter - 07: B2B SEO and search strategies; Chapter - 08: B2B websites and website strategies; Section - PART THREE: Digital for lead generation and lead nurturing; Chapter - 09: B2B digital marketing for lead generation; Chapter - 10: B2B digital and lead nurturing; Section - PART FOUR: Digital campaign management and integration; Chapter - 11: B2B content marketing; Chapter - 12: B2B digital marketing campaign planning; Chapter - 13: Digital integration marketing in B2B; Chapter - 14: Digital marketing and sales; Chapter - 15: Measuring digital marketing; Section - PART FIVE: Digital for retaining customers; Chapter - 16: Digital retention marketing Chapter - 17: Digital retention marketing channels; Chapter - 18: Digital retention marketing strategies; Section - PART SIX: B2B social media and digital marketing platforms; Chapter - 19: B2B Social media marketing strategies; Chapter - 20: Digital marketing technologies and platforms;

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Book SynopsisSimon Hall, based in Ascot, UK, is a marketing innovator with around 30 years' experience in technology and services marketing. He served as UK Chief Marketing Officer for Dell and held senior roles at Acer, Microsoft and Toshiba. He founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing and lectures at the University of Kent .. He is also the author of Innovative B2B Marketing Strategy, published by Kogan Page.Trade Review"A brilliant, rare and impactful insight into areas to consider when creating a B2B digital marketing strategy. Great guidance on how to think about your customer journey throughout the process, not just in the implantation phrases. Highly recommend this read as an essential for all marketers." * Catherine Dutton, VP Global Account-Based Marketing, Pegasystems *"Simon Hall has written a B2B Marketing primer for the 2020s, which, by definition, deals with the realities of a digital first world. This is a long overdue I the world of B2B Marketing and will no doubt become a standard source for the discipline. I recognize through my own practice that this digital transformation from "outbound" marketing - or a "tell" approach - to inbound, customer journey-focused marketing, with all of its personalized digital touchpoints and omni-channel focus is today's B2B marketing reality and Simon does a good job of comprehensively covering all of the key elements, from content, to social, SEO, SEM and Web - as well as the enabling infrastructure: martech, data, marketing processes (eg lead nurturing, ABM) and analytics. Simon presents a best-practice approach to each, steeped in personal experience and in that of leading companies in the technology market. He provides theoretical context and practical how-to guidance, with great detail on management and execution across the buyers' journey. The chapter on digital strategy points to the need for digital to be a clear part of the overall marketing strategy which delivers clear outcomes based on business goals. Too often in my experience, marketing strategy is confused with annual budget and resource planning, so the tools and approach Simon summarizes here are a useful reminder to understand the context of your digital strategy. This book is a really valuable addition to the B2B marketing armoury and is highly recommended for those who intend to build their career in marketing." * Ceri Jones, former Vice President of Marketing, Basware *"This is a well-written book suitable for both beginners and seasoned practitioners on a topic that's very important to business today. The case studies and tips are practical and useful for any business." * Jayson Gehri, Vice President of Product Marketing, Delinea *"Digital marketing continues to be a minefield for marketers, especially those in B2B where extended decision-making groups and lengthy sales cycles pervade. Clear, engaging and practical, B2B Digital Marketing Strategy helps navigate the complexities of digital marketing." * Richard Robinson, former Chairman, B2B Marketing council, DMA *Table of Contents Chapter - 01: The new evolving business landscape; Section - PART ONE: DEVELOPING THE B2B DIGITAL STRATEGY; Chapter - 02: B2B digital marketing strategy; Chapter - 03: B2B customer journeys and the customer experience; Chapter - 04: B2B personalisation marketing and buyer personas; Chapter - 05: B2B customer insights and data management Section - PART TWO: GENERATING AWARENESS; Chapter - 06: Generating awareness; Chapter - 07: B2B SEO and search strategies; Chapter - 08: B2B websites and website strategies; Section - PART THREE: Digital for lead generation and lead nurturing; Chapter - 09: B2B digital marketing for lead generation; Chapter - 10: B2B digital and lead nurturing; Section - PART FOUR: Digital campaign management and integration; Chapter - 11: B2B content marketing; Chapter - 12: B2B digital marketing campaign planning; Chapter - 13: Digital integration marketing in B2B; Chapter - 14: Digital marketing and sales; Chapter - 15: Measuring digital marketing; Section - PART FIVE: Digital for retaining customers; Chapter - 16: Digital retention marketing Chapter - 17: Digital retention marketing channels; Chapter - 18: Digital retention marketing strategies; Section - PART SIX: B2B social media and digital marketing platforms; Chapter - 19: B2B Social media marketing strategies; Chapter - 20: Digital marketing technologies and platforms;

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Book SynopsisRichard Nugent is the founder and MD of TwentyOne Leadership. Over the past 20 years, he has worked with thousands of professionals in some of the biggest and best-known organizations in the world. He specializes in helping executive leaders and teams grow and change their strategic direction. His high-profile clients include McDonalds, Warner Bros, Merlin Entertainments, Morrisons, Samsung Electronics and many more. He is based near Newcastle, UK.Trade Review"Richard Nugent has ripped up the rulebook, dispelled the myths and shared his winning formula of what it takes to be truly successful. This is the book that will make your business better." -- Michael Heppell, keynote speaker and author"A practical set of tools that anyone can use from a departmental level, divisional level and all the way up to corporate. A strategic gamechanger for consumer facing industries." -- George Paige, Global Head of Brand and Creative, Etihad Airways"A brilliant resource, punctuated with insightful interviews. This book is full of immediately actionable ideas all contained within a practical framework." -- Davey Barrett, Director of Creative and Intellectual Property, Mattel Adventure ParkTable of Contents Chapter - 00: Introduction: becoming part of the 5% club; Chapter - 01: Busting business myths; Chapter - 02: The three key components of the aligned framework; Chapter - 03: How to gain the alignment advantage; Chapter - 04: The strategic starting point; Chapter - 05: How to build an aligned strategy; Chapter - 06: The truths and half-truths about culture; Chapter - 07: Crossing the cultural chasms; Chapter - 08: Aligned performance management; Chapter - 09: What is the x and why?; Chapter - 10: Aligned teams; Chapter - 11: Aligned communication; Chapter - 12: Living an aligned life;

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Book SynopsisRichard Nugent is the founder and MD of TwentyOne Leadership. Over the past 20 years, he has worked with thousands of professionals in some of the biggest and best-known organizations in the world. He specializes in helping executive leaders and teams grow and change their strategic direction. His high-profile clients include McDonalds, Warner Bros, Merlin Entertainments, Morrisons, Samsung Electronics and many more. He is based near Newcastle, UK.Trade Review"Richard Nugent has ripped up the rulebook, dispelled the myths and shared his winning formula of what it takes to be truly successful. This is the book that will make your business better." -- Michael Heppell, keynote speaker and author"A practical set of tools that anyone can use from a departmental level, divisional level and all the way up to corporate. A strategic gamechanger for consumer facing industries." -- George Paige, Global Head of Brand and Creative, Etihad Airways"A brilliant resource, punctuated with insightful interviews. This book is full of immediately actionable ideas all contained within a practical framework." -- Davey Barrett, Director of Creative and Intellectual Property, Mattel Adventure ParkTable of Contents Chapter - 00: Introduction: becoming part of the 5% club; Chapter - 01: Busting business myths; Chapter - 02: The three key components of the aligned framework; Chapter - 03: How to gain the alignment advantage; Chapter - 04: The strategic starting point; Chapter - 05: How to build an aligned strategy; Chapter - 06: The truths and half-truths about culture; Chapter - 07: Crossing the cultural chasms; Chapter - 08: Aligned performance management; Chapter - 09: What is the x and why?; Chapter - 10: Aligned teams; Chapter - 11: Aligned communication; Chapter - 12: Living an aligned life;

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Book SynopsisColin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Marketing and The 30 Day MBA in Finance. He is based in Cornwall, UKTable of Contents Chapter - 00: Introduction; Chapter - 01: Introduction to international business and supply chain management; Chapter - 02: The international business environment; Chapter - 03: Global business strategy; Chapter - 04: International marketing strategy; Chapter - 05: Finance and accounting; Chapter - 06: Managing the international organization; Chapter - 07: Human resource management; Chapter - 08: Selecting and maintaining global strategic partners; Chapter - 09: Ethics and social responsibility in the global marketplace; Chapter - 10: Entrepreneurship; Chapter - 11: Preparing the international business growth plan budget;

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Book SynopsisColin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Marketing and The 30 Day MBA in Finance. He is based in Cornwall, UKTable of Contents Chapter - 00: Introduction; Chapter - 01: Introduction to international business and supply chain management; Chapter - 02: The international business environment; Chapter - 03: Global business strategy; Chapter - 04: International marketing strategy; Chapter - 05: Finance and accounting; Chapter - 06: Managing the international organization; Chapter - 07: Human resource management; Chapter - 08: Selecting and maintaining global strategic partners; Chapter - 09: Ethics and social responsibility in the global marketplace; Chapter - 10: Entrepreneurship; Chapter - 11: Preparing the international business growth plan budget;

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Book SynopsisColin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UKTable of Contents Chapter - 00: Introduction; Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets;

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Book SynopsisColin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UKTable of Contents Chapter - 00: Introduction; Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets;

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