Description
Book SynopsisColin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of
The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and
The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UK
Table of Contents
- Chapter - 00: Introduction;
- Chapter - 01: Introduction to marketing;
- Chapter - 02: Buyer behaviour;
- Chapter - 03: Marketing strategy;
- Chapter - 04: Products and services;
- Chapter - 05: Advertising and promotion;
- Chapter - 06: Place and distribution;
- Chapter - 07: Pricing;
- Chapter - 08: People: managing the marketing organization;
- Chapter - 09: Maths for marketing;
- Chapter - 10: Marketing and the law;
- Chapter - 11: Marketing plans and budgets;
