Description

Book Synopsis
Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UK

Table of Contents
    • Chapter - 00: Introduction;
    • Chapter - 01: Introduction to marketing;
    • Chapter - 02: Buyer behaviour;
    • Chapter - 03: Marketing strategy;
    • Chapter - 04: Products and services;
    • Chapter - 05: Advertising and promotion;
    • Chapter - 06: Place and distribution;
    • Chapter - 07: Pricing;
    • Chapter - 08: People: managing the marketing organization;
    • Chapter - 09: Maths for marketing;
    • Chapter - 10: Marketing and the law;
    • Chapter - 11: Marketing plans and budgets;

The 30 Day MBA in Marketing

Product form

£44.00

Includes FREE delivery

RRP £55.00 – you save £11.00 (20%)

Order before 4pm today for delivery by Tue 23 Dec 2025.

A Hardback by Colin Barrow

15 in stock


    View other formats and editions of The 30 Day MBA in Marketing by Colin Barrow

    Publisher: Kogan Page Ltd
    Publication Date: 03/05/2023
    ISBN13: 9781398611023, 978-1398611023
    ISBN10: 1398611026
    Also in:
    Business strategy Advice on careers and achieving success

    Description

    Book Synopsis
    Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UK

    Table of Contents
      • Chapter - 00: Introduction;
      • Chapter - 01: Introduction to marketing;
      • Chapter - 02: Buyer behaviour;
      • Chapter - 03: Marketing strategy;
      • Chapter - 04: Products and services;
      • Chapter - 05: Advertising and promotion;
      • Chapter - 06: Place and distribution;
      • Chapter - 07: Pricing;
      • Chapter - 08: People: managing the marketing organization;
      • Chapter - 09: Maths for marketing;
      • Chapter - 10: Marketing and the law;
      • Chapter - 11: Marketing plans and budgets;

    Recently viewed products

    © 2025 Book Curl

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account