Business strategy Books

Book SynopsisRobert Rose, an internationally recognized expert on content marketing strategy based in Los Angeles, California, is Chief Strategy Advisor for the Content Marketing Institute (CMI) and CEO and Chief Strategy Officer for The Content Advisory. He has worked with top enterprises including McDonald's, SAP, NASA, Hilton, CVS Health, Whirlpool, Facebook, Allstate Insurance, Adidas, UPS and The Bill & Melinda Gates Foundation.Trade Review"Robert Rose offers marketers a rich and much-needed understanding of content marketing." * Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing (emeritus); Kellogg School of Management, Northwestern University *"The frameworks and principles in Robert's book are just what you need when it's time for a new strategy, a new project, a refresh of your annual plans or welcoming new leadership to the mix. You'll be bookmarking and highlighting the heck out of this." * Jessica Bergmann, Vice President, Content & Social Marketing, Salesforce *"If your goal is to build a strategic content marketing operation that grows in value over time, this book is your treasure map. You'll have to work hard, overcome obstacles and dig deep to succeed, but this map spells it all out clearly." * Joe McCambley, CMO, Saatva Luxury Mattresses *"Robert's latest masterpiece truly provides the under the hood, nuts and bolts of how to execute superior content marketing strategy. This book is a much-needed deep dive on strategy, and the examples shared along the way are exceptional." * Amanda Todorovich, Executive Director, Digital Marketing - Cleveland Clinic *"Any organization looking to innovate and grow needs this as their modern marketing handbook." * Joe Pulizzi, Author, 'Epic Content Marketing' and 'Content Inc.' *"Inconsistent goals and execution are the poison to successful content marketing. Robert Rose has given us the antidote. This is the ultimate roadmap for building (and more importantly, sustaining) a winning content approach that actually yields real-world business outcomes. Highly recommended!" * Jay Baer, Author, 'The Time to Win: How to Exceed Your Customers’ Need for Speed' *"Robert really does walk the content marketing talk. I am an avid marketing book reader, and I think I may not need another content marketing book." * Ian Truscott, CMO and founder, Rockstar CMO *"This book takes the mystery out of what has become a buzzword in our industry, and made it tangible so as to become a strategic advantage for today's contemporary marketers." * Marcus Collins, Bestselling author, 'For The Culture'; Marketing Professor, University of Michigan *"Content marketing has grown from a fuzzy experiment functioning in a corner of the building into a powerful, integrated discipline. This important book cements Content's strategic role in every marketing department... including yours." * Ann Handley, WSJ bestselling author; Chief Content Officer, MarketingProfs *"I have rarely seen a better explanation of the word 'strategy', or a more hands-on guide to cultivating and managing a brand's content marketing efforts." * Bert Van Loon, Co-Founder, Content Marketing Fast Forward *Table of Contents Chapter - 00: Introduction – A New Old Story; Chapter - 01: Content, Marketing, and Strategy – Maximizing Marketing’s Potential; Chapter - 02: The Three Pillars – Understanding the Fundamental Elements of a Successful Content Marketing Strategy; Chapter - 03: Designing a Strategic Purpose – Assembling Teams, Charters, and Clear Responsibilities; Chapter - 04: The Content Marketing Operating Model – Building a Governance Frame, Process, and Repeatable Approach; Chapter - 05: Understanding Audiences – Engaging and Subscribing Audiences Is the Heart of Content Marketing; Chapter - 06: The Product Management of Content – Creating Differentiating Content Marketing; Chapter - 07: Finding Story – Structure Your Story Before You Create the Content; Chapter - 08: Measurement By Design – Developing the Right Return On Your Investment; Chapter - 09: Story Mapping – Writing the Road Map to Your Content Marketing Strategy; Chapter - 10: Conclusion – Forecasting the Future of Content Marketing Strategy;

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Book SynopsisRobert Rose, an internationally recognized expert on content marketing strategy based in Los Angeles, California, is Chief Strategy Advisor for the Content Marketing Institute (CMI) and CEO and Chief Strategy Officer for The Content Advisory. He has worked with top enterprises including McDonald's, SAP, NASA, Hilton, CVS Health, Whirlpool, Facebook, Allstate Insurance, Adidas, UPS and The Bill & Melinda Gates Foundation.Trade Review"Robert Rose offers marketers a rich and much-needed understanding of content marketing." * Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing (emeritus); Kellogg School of Management, Northwestern University *"The frameworks and principles in Robert's book are just what you need when it's time for a new strategy, a new project, a refresh of your annual plans or welcoming new leadership to the mix. You'll be bookmarking and highlighting the heck out of this." * Jessica Bergmann, Vice President, Content & Social Marketing, Salesforce *"If your goal is to build a strategic content marketing operation that grows in value over time, this book is your treasure map. You'll have to work hard, overcome obstacles and dig deep to succeed, but this map spells it all out clearly." * Joe McCambley, CMO, Saatva Luxury Mattresses *"Robert's latest masterpiece truly provides the under the hood, nuts and bolts of how to execute superior content marketing strategy. This book is a much-needed deep dive on strategy, and the examples shared along the way are exceptional." * Amanda Todorovich, Executive Director, Digital Marketing - Cleveland Clinic *"Any organization looking to innovate and grow needs this as their modern marketing handbook." * Joe Pulizzi, Author, 'Epic Content Marketing' and 'Content Inc.' *"Inconsistent goals and execution are the poison to successful content marketing. Robert Rose has given us the antidote. This is the ultimate roadmap for building (and more importantly, sustaining) a winning content approach that actually yields real-world business outcomes. Highly recommended!" * Jay Baer, Author, 'The Time to Win: How to Exceed Your Customers’ Need for Speed' *"Robert really does walk the content marketing talk. I am an avid marketing book reader, and I think I may not need another content marketing book." * Ian Truscott, CMO and founder, Rockstar CMO *"This book takes the mystery out of what has become a buzzword in our industry, and made it tangible so as to become a strategic advantage for today's contemporary marketers." * Marcus Collins, Bestselling author, 'For The Culture'; Marketing Professor, University of Michigan *"Content marketing has grown from a fuzzy experiment functioning in a corner of the building into a powerful, integrated discipline. This important book cements Content's strategic role in every marketing department... including yours." * Ann Handley, WSJ bestselling author; Chief Content Officer, MarketingProfs *"I have rarely seen a better explanation of the word 'strategy', or a more hands-on guide to cultivating and managing a brand's content marketing efforts." * Bert Van Loon, Co-Founder, Content Marketing Fast Forward *Table of Contents Chapter - 00: Introduction – A New Old Story; Chapter - 01: Content, Marketing, and Strategy – Maximizing Marketing’s Potential; Chapter - 02: The Three Pillars – Understanding the Fundamental Elements of a Successful Content Marketing Strategy; Chapter - 03: Designing a Strategic Purpose – Assembling Teams, Charters, and Clear Responsibilities; Chapter - 04: The Content Marketing Operating Model – Building a Governance Frame, Process, and Repeatable Approach; Chapter - 05: Understanding Audiences – Engaging and Subscribing Audiences Is the Heart of Content Marketing; Chapter - 06: The Product Management of Content – Creating Differentiating Content Marketing; Chapter - 07: Finding Story – Structure Your Story Before You Create the Content; Chapter - 08: Measurement By Design – Developing the Right Return On Your Investment; Chapter - 09: Story Mapping – Writing the Road Map to Your Content Marketing Strategy; Chapter - 10: Conclusion – Forecasting the Future of Content Marketing Strategy;

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Book SynopsisLola Bakare is the founder of be/co, a boutique marketing consultancy in Philadelphia, PA. She is an Anthem award-winning inclusive marketing strategist, an advisory board member for Sparks & Honey and the creator of the #responsiblemarketing movement. Bakare is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. She is regularly featured in LinkedIn News, Campaign, Adweek, Marketing Brew, Digiday, Harvard Business Review and Insider.

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Book SynopsisLola Bakare is the founder of be/co, a boutique marketing consultancy in Philadelphia, PA. She is an Anthem award-winning inclusive marketing strategist, an advisory board member for Sparks & Honey and the creator of the #responsiblemarketing movement. Bakare is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. She is regularly featured in LinkedIn News, Campaign, Adweek, Marketing Brew, Digiday, Harvard Business Review and Insider.

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Book SynopsisUmit S Bititci is Professor of Business Performance at Edinburgh Business School, Heriot-Watt University, UK. He has worked with an international portfolio of companies and public sector organizations and has led several international research and development projects with his research portfolio c 20million. Agnessa Spanellis is a Senior Lecturer at The University of Edinburgh, UK, where she teaches modules on Systems Approaches to Sustainability and Business Thinking. She has been published in peer-reviewed journals, books and outlets such as The Conversation.Trade Review"A tour de force which manages to explain the theory in simple terms whilst remaining rooted in the practice. An ideal introduction to our modern world of systems." * Sir Iain Vallance, former CEO and chairman of British Telecom *"Systems Thinking for Business and Management is ideal for students interested in learning about and using systems thinking. It is well-written, easy to understand and provides a solid foundation for those interested in modelling systems. Providing a comprehensive overview of systems thinking, this textbook includes discussions of basic concepts, methods and models, as well as applications of systems thinking in various industrial business case studies and future systems thinking." * Joniarto Parung, Professor of Supply Chain Management and Rector, University of Surabaya, Indonesia *"This book is invaluable for both practitioners and students of business and operations. There is no other book that covers these topics in a practically useful way." * Kathryn E. Stecke, Professor of Operations Management, University of Texas, USA *"The authors' ability to apply systems thinking to practical problems is an invaluable resource for students and for those of us managing a business in today's complex, interconnected and volatile world." * Gilad Tiefenbrun, CEO, Linn products, UK *"A comprehensive book and a must-read for students and researchers. In particular, part four's focus on the future is unique in the sense that it offers readers systems thinking insights in the age of VUCA." * Toshiko Kikkawa, Professor of Social Psychology, Keio University, Japan *"System thinking is one of the most important topics in management that is unfortunately underestimated by a wide audience. Systems Thinking for Business and Management provides an opportunity to explore these topics in depth and gain essential skills for business. The authors guide us from the first pages and provide simple narratives to explain complex theories and methods. This book also includes plenty of examples, methods and tools that provide tangible input and allow for fast adoption of the content." * Igor Levinskiy, Delivery Executive, SAP EMEA South, Dubai *Table of Contents Chapter - 01: Introduction; Section - ONE: Fundamentals of systems thinking; Chapter - 02: Introduction to systems; Chapter - 03: Understanding systems; Section - TWO: Models and methods; Chapter - 04: Common system models and frameworks; Chapter - 05: Hard systems thinking; Chapter - 06: Soft systems thinking; Chapter - 07: Systems thinking in group decision making; Section - THREE: Systems complexity; Chapter - 08: Understanding the behaviour of complex systems; Chapter - 09: Changing complex systems; Section - FOUR: The future; Chapter - 10: Future systems thinking; Chapter - 11: Summary and key takeaways; Chapter - 12: Glossary;

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Book SynopsisUmit S Bititci is Professor of Business Performance at Edinburgh Business School, Heriot-Watt University, UK. He has worked with an international portfolio of companies and public sector organizations and has led several international research and development projects with his research portfolio c 20million. Agnessa Spanellis is a Senior Lecturer at The University of Edinburgh, UK, where she teaches modules on Systems Approaches to Sustainability and Business Thinking. She has been published in peer-reviewed journals, books and outlets such as The Conversation.Trade Review"A tour de force which manages to explain the theory in simple terms whilst remaining rooted in the practice. An ideal introduction to our modern world of systems." * Sir Iain Vallance, former CEO and chairman of British Telecom *"Systems Thinking for Business and Management is ideal for students interested in learning about and using systems thinking. It is well-written, easy to understand and provides a solid foundation for those interested in modelling systems. Providing a comprehensive overview of systems thinking, this textbook includes discussions of basic concepts, methods and models, as well as applications of systems thinking in various industrial business case studies and future systems thinking." * Joniarto Parung, Professor of Supply Chain Management and Rector, University of Surabaya, Indonesia *"This book is invaluable for both practitioners and students of business and operations. There is no other book that covers these topics in a practically useful way." * Kathryn E. Stecke, Professor of Operations Management, University of Texas, USA *"The authors' ability to apply systems thinking to practical problems is an invaluable resource for students and for those of us managing a business in today's complex, interconnected and volatile world." * Gilad Tiefenbrun, CEO, Linn products, UK *"A comprehensive book and a must-read for students and researchers. In particular, part four's focus on the future is unique in the sense that it offers readers systems thinking insights in the age of VUCA." * Toshiko Kikkawa, Professor of Social Psychology, Keio University, Japan *"System thinking is one of the most important topics in management that is unfortunately underestimated by a wide audience. Systems Thinking for Business and Management provides an opportunity to explore these topics in depth and gain essential skills for business. The authors guide us from the first pages and provide simple narratives to explain complex theories and methods. This book also includes plenty of examples, methods and tools that provide tangible input and allow for fast adoption of the content." * Igor Levinskiy, Delivery Executive, SAP EMEA South, Dubai *Table of Contents Chapter - 01: Introduction; Section - ONE: Fundamentals of systems thinking; Chapter - 02: Introduction to systems; Chapter - 03: Understanding systems; Section - TWO: Models and methods; Chapter - 04: Common system models and frameworks; Chapter - 05: Hard systems thinking; Chapter - 06: Soft systems thinking; Chapter - 07: Systems thinking in group decision making; Section - THREE: Systems complexity; Chapter - 08: Understanding the behaviour of complex systems; Chapter - 09: Changing complex systems; Section - FOUR: The future; Chapter - 10: Future systems thinking; Chapter - 11: Summary and key takeaways; Chapter - 12: Glossary;

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Book SynopsisSherry Madera is a prominent thought leader on sustainability, with a focus on sustainable finance, environmental data and public policy. She is the CEO of CDP, a non-profit that runs the world's environmental disclosure system for companies, cities, states and regions. Prior to joining CDP, Madera was Founder and Chair of the Future of Sustainable Data Alliance (FoSDA) and held senior global roles at Mastercard, the London Stock Exchange Group, and the City of London. She speaks regularly in global forums on topics including sustainable finance, FinTech, international trade, data policy and geopolitics.Trade Review"Sherry Madera poses the simple questions that many directors are too nervous to ask. Navigating Sustainability Data proceeds to answer them in plain English without condescension. A remarkable achievement in a complex area." * Sir Douglas Flint, Chairman, Abrdn, Previous Group Chairman, HSBC *"By demonstrating the potential for ESG data to improve organisational performance, Navigating Sustainability Data will help companies become more resilient in an era pregnant with a plethora of cascading and non-linear risks. Sherry Madera takes the reader systematically and critically through the key challenges and opportunities associated with ESG data and where it will go next" * Dr. Ben Caldecott, Professor, Oxford University, Founder Director of the Oxford Sustainable Finance Group at the University of Oxford Smith School of Enterprise and the Environment *"The future of our planet is under threat, yet too often business leaders do not know how to respond. Navigating Sustainability Data explores the urgency of this dilemma and why sustainability and responsibility go hand in hand. Sherry Madera makes a compelling case for the benefits of understanding the complex sustainability data landscape and why it matters, offering practical steps through which leaders can demonstrate stewardship of our precious planet today, whilst also building relevant organisations for tomorrow." * Katherine Garrett-Cox, CBE, Chair of Board of Trustees, CDP *"I strongly recommend Navigating Sustainability Data, an enlightening work written by an expert practitioner and entrepreneur. Data outlining sustainability should be simple, clear and actionable. This book is." * Paul Dickinson, Founder, CDP, Chair of the Trustees of ShareAction *"Navigating Sustainability Data provides real organizational boards with essential information on how sustainability will soon be the primary driver of business model transition within their firms. Sherry Madera delivers a sharp breakdown of complex climate issues such as Net Zero, carbon markets, regulations and disclosures confronting all business great and small." * Michael Sheren, Former Senior Advisor at the Bank of England and Co-Chairman of the G20 Sustainable Finance Study Group *"As companies across the world drive towards business models that are in harmony with nature, the companies who can access and analyse trustworthy, accurate sustainability data will be the companies who succeed. Navigating Sustainability Data shows how this can be achieved and is essential reading for management teams and boards." * David Craig, Former CEO Thomson Reuters Risk and Compliance, Former CEO Refinitiv, co-chair TNFD, Executive Fellow London Business School *"Navigating Sustainability Data should be priority reading for business leaders globally. ESG data is core to any business success and should not be sat at the periphery." * Dr. Ma Jun, President of Institute of Finance and Sustainability (Beijing) and Chairman of Green Finance Committee of China Society for Finance and Banking *Table of Contents Chapter - 01: Why sustainability data matters to organizational leaders; Chapter - 02: The ABCs of sustainability data use cases; Chapter - 03: What is ESG data?; Chapter - 04: How to map your organization’s ESG maturity; Chapter - 05: Prioritizing sustainability data use cases; Chapter - 06: Determine your sustainability data ambitions; Chapter - 07: Sustainability regulations – Europe’s biggest export?; Chapter - 08: International sustainability data trends; Chapter - 09: Identifying greenwashing; Chapter - 10: Sustainability data in the modern board; Chapter - 11: Conclusion – future-proofing with sustainability data;

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Book SynopsisSherry Madera is a prominent thought leader on sustainability, with a focus on sustainable finance, environmental data and public policy. She is the CEO of CDP, a non-profit that runs the world's environmental disclosure system for companies, cities, states and regions. Prior to joining CDP, Madera was Founder and Chair of the Future of Sustainable Data Alliance (FoSDA) and held senior global roles at Mastercard, the London Stock Exchange Group, and the City of London. She speaks regularly in global forums on topics including sustainable finance, FinTech, international trade, data policy and geopolitics.Trade Review"Sherry Madera poses the simple questions that many directors are too nervous to ask. Navigating Sustainability Data proceeds to answer them in plain English without condescension. A remarkable achievement in a complex area." * Sir Douglas Flint, Chairman, Abrdn, Previous Group Chairman, HSBC *"By demonstrating the potential for ESG data to improve organisational performance, Navigating Sustainability Data will help companies become more resilient in an era pregnant with a plethora of cascading and non-linear risks. Sherry Madera takes the reader systematically and critically through the key challenges and opportunities associated with ESG data and where it will go next" * Dr. Ben Caldecott, Professor, Oxford University, Founder Director of the Oxford Sustainable Finance Group at the University of Oxford Smith School of Enterprise and the Environment *"The future of our planet is under threat, yet too often business leaders do not know how to respond. Navigating Sustainability Data explores the urgency of this dilemma and why sustainability and responsibility go hand in hand. Sherry Madera makes a compelling case for the benefits of understanding the complex sustainability data landscape and why it matters, offering practical steps through which leaders can demonstrate stewardship of our precious planet today, whilst also building relevant organisations for tomorrow." * Katherine Garrett-Cox, CBE, Chair of Board of Trustees, CDP *"I strongly recommend Navigating Sustainability Data, an enlightening work written by an expert practitioner and entrepreneur. Data outlining sustainability should be simple, clear and actionable. This book is." * Paul Dickinson, Founder, CDP, Chair of the Trustees of ShareAction *"Navigating Sustainability Data provides real organizational boards with essential information on how sustainability will soon be the primary driver of business model transition within their firms. Sherry Madera delivers a sharp breakdown of complex climate issues such as Net Zero, carbon markets, regulations and disclosures confronting all business great and small." * Michael Sheren, Former Senior Advisor at the Bank of England and Co-Chairman of the G20 Sustainable Finance Study Group *"As companies across the world drive towards business models that are in harmony with nature, the companies who can access and analyse trustworthy, accurate sustainability data will be the companies who succeed. Navigating Sustainability Data shows how this can be achieved and is essential reading for management teams and boards." * David Craig, Former CEO Thomson Reuters Risk and Compliance, Former CEO Refinitiv, co-chair TNFD, Executive Fellow London Business School *"Navigating Sustainability Data should be priority reading for business leaders globally. ESG data is core to any business success and should not be sat at the periphery." * Dr. Ma Jun, President of Institute of Finance and Sustainability (Beijing) and Chairman of Green Finance Committee of China Society for Finance and Banking *Table of Contents Chapter - 01: Why sustainability data matters to organizational leaders; Chapter - 02: The ABCs of sustainability data use cases; Chapter - 03: What is ESG data?; Chapter - 04: How to map your organization’s ESG maturity; Chapter - 05: Prioritizing sustainability data use cases; Chapter - 06: Determine your sustainability data ambitions; Chapter - 07: Sustainability regulations – Europe’s biggest export?; Chapter - 08: International sustainability data trends; Chapter - 09: Identifying greenwashing; Chapter - 10: Sustainability data in the modern board; Chapter - 11: Conclusion – future-proofing with sustainability data;

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Book SynopsisAnnemieke Roobeek is Professor of Strategy and Transformation Management at Nyenrode Business University and CEO of MeetingMoreMinds and GrwNxt. She is based in Amsterdam, the Netherlands. Jacques de Swart is a Partner within PwC and a Professor of Applied Mathematics at Nyenrode Business University. He is based in Amsterdam, the Netherlands.Myrthe van der Plas is responsible for the Data Analytics Group within PwC Consulting and is founder of Lakisama Foundation. She is based in Amsterdam, the Netherlands.Trade Review"Companies need practical instruments to keep their emissions at levels that fit with a 1.5-degree global warming scenario. Responsible Business Decision Making gives tools to the business community to make decisions respecting the climate, and a safe and inclusive working culture while maintaining profits." * As Tempelman, CEO, Eneco *"Responsible business decision making refers to the necessity of a workable balance between People, Planet and Profit. It mentions the European Green Deal as an illustration of the European Commission's ambitious plan to invest in structural, sustainable solutions for all of society. The method of data and dialogue underlying the Responsible Business Simulator is an important instrument when formulating an innovative business case." * Diederik Samsom, Head of Cabinet, Cabinet of the Executive Vice-President of the European Commission Frans Timmermans, European Green Deal *"Responsible Business Decision Making facilitates decision making for systems change and sustainable practices by applying a smart framework allowing businesses to deliver a better balance between People, Planet and Profit." * Lara van Druten, CEO, The Waste Transformers and Member of the UN Advisory Board on Zero Waste *"Strategic decision making in portfolio investments requires a methodology. You need data to measure both ESG and impact as well as the progress you're making. The methodology described in Responsible Business Decision Making is very helpful when nudging decisions in a more impactful direction and provides you with the insight on what variables to work towards for a sustainable economy. This is why this book provides distinct value." * Guus van Puijenbroek, Director, Strategic & Family Matters, VP Capital *"Data helps companies make sustainable decisions. However, greening business is a challenge. The cases described in this book are important to illustrate the positive impact of data and dialogue in decision making for improved sustainability performance and the choice for more sustainable alternatives." * Debby Sloftra, Country President Netherlands, Schneider Electric *"Measurable impact is what aligns consumers. The Simulator described in Responsible Business Decision Making is a method to bring focus in sustainable decision making in value chains, giving insight on where to invest with impact to help regenerate nature." * Philippe Kauffmann, Chief Grower, Original Beans *"This book shows how fact-based insights are key for understanding public and private priorities and one's impact on prosperity and the triple bottom line." * Steven Collet, Deputy Director-General International Development, Dutch Ministry of Foreign Affairs *"It is crucial to restore the balance between economy and ecology. We need to make responsible choices in the best interests of society, including climate change, diversity and labour participation. Stakeholder management as stressed in Responsible Business Decision Making is key to addressing challenges on these topics." * Koen Eising, CSR Director, Alliander *"The Sustainable Development Goals aim to achieve a good quality of life for all, now and in the future. Sustainable consumption and production plays an important role and contributes to many of the other goals, such as reducing poverty, inequality and climate change. In order to meet these goals by 2030, countries and organizations have to collaborate. The case described in Responsible Business Decision Making provides guidance to measure and report on the progress made and the SDGs to focus on." * Sandra Pellegrom, SDG Coordinator Netherlands, Ministry of Foreign Affairs *Table of Contents Section - ONE: Relevance and context Chapter - 01: Working towards responsibility in business and society; Chapter - 02: Creating shared value as a framework for shaping strategy; Chapter - 03: Innovation and sustainability as catalysts for responsible growth; Section - TWO: Concept and methodology Chapter - 04: Dialogue and stakeholder engagement in decision making; Chapter - 05: The Responsible Business Simulator – the heart of the strategic decision-making process; Chapter - 06: Strategic decision making based on data and dialogue; Chapter - 07: Using the Responsible Business Simulator; Section - THREE: Practical applications Chapter - 08: Using SDGs to develop and deliver professional services; Chapter - 09: Accommodating Ukrainian refugees; Chapter - 10: Increasing the social impact of banking; Chapter - 11: Creating a healthy and productive working environment; Chapter - 12: Reducing greenhouse gas emissions; Chapter - 13: Sustainable procurement decisions for waste collection systems; Chapter - 14: Putting roof renovation in a strategic context; Chapter - 15: Conclusions; Chapter - 16: Glossary;

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Book SynopsisChris Dyer is the founder and CEO of PeopleG2, a background check and intelligence firm based in Los Angeles, California. He is the host of TalentTalk on OC Talk Radio and iHeartRadio, an in-demand speaker on company culture, remote workforces and employee engagement and is a frequent contributor to Forbes, Inc, HR.com, the Society for Human Resource Management and many more. He also co-authored Remote Work, also published by Kogan Page.Trade Review"A must-read! Chris Dyer offers groundbreaking insights into leadership and culture that will revolutionize your approach to team management." * Matt Manners, CEO, The Inspiring Workplaces Group *"It is as if Chris Dyer is speaking directly to us - coaching, facilitating, teaching and conversing all at once. He's captured the essence of company culture in this book, something well worth spending time on the receiving side of this master class from Chris." * Dave Berkus, Author of BERKONOMICS, Chairman, Adaptive Business Leaders (ABL) *"Written by a business leader, this is a must read for anyone leading a team and looking to improve the employee experience. It's a simple seven-pillar overview of the things you need to think about and in a post-Covid world, we have to be intentional about our culture and communication, more so than ever. With real experience with leading organizations and teams, Chris shares what he knows from his own work and learning. It's a book that should be read and kept on the shelf of every leader today." * Jenni Field, Author and Speaker, Business Communications Strategist, Redefining Communications *"Dyer's book is a masterclass in understanding and transforming company culture. Don't miss this opportunity to learn from a true expert." * Hortens le Gentil, Author and Speaker, Executive Leadership Coach, H2 Consulting Group *"Chris Dyer demystifies the often opaque and amorphous topic of corporate culture, illuminating via an evidence-based framework, real-life concrete examples, and best practices steps that any organization can take to improve their own culture. A great read for C-suite teams or anyone wanting to turbocharge their culture." * Eric Severson, Chief People, ESG & Belonging Officer, Neiman Marcus Group *"Dyer's book charts a powerful and proven roadmap for leaders to create the environment where high performing teams thrive." * L. David Marquet, Author of Turn the Ship Around *"The author's seven pillars are key to engagement and retention. Any leader who can devote one team meeting to each of these will be one step closer to keeping their key talent. Chris tells it like it is! His deep and varied experience allows him to cut to the chase and present clear and specific suggestions that are immediately implementation worthy." * Dr. Bev Kaye, Co-author, Love 'Em or Lose 'Em: Getting Good People to Stay and Up is Not the Only Way: Rethinking Career Mobility, Founder, BevKaye&Co. *"Chris Dyer is a legend in the future of work space and armed with a deep understanding of culture, he provides readers with the tools to transform their teams, companies, and organizations." * Chase Warrington, Head of Remote, Doist *"A must-read! This book is for anyone seeking to transform their team or organization. Chris Dyer offers groundbreaking insights into leadership and culture." * Joerg Staff, Author and Speaker, Germany’s CHRO of the Year 2021 *"This book is a game-changer for anyone seeking to transform their team or organization. Chris Dyer's insights on culture are revolutionary and invaluable." * Dr. Marshall Goldsmith, Author of The Earned Life, Triggers, and What Got You Here Won’t Get You There, Founder, Marshall Goldsmith Inc. *Table of Contents Section - ONE: Where To Start; Chapter - 01: Foundations; Chapter - 02: Evaluation; Section - TWO: The Seven Pillars of Culture Success; Chapter - 03: Transparency; Chapter - 04: Positivity; Chapter - 05: Measurement; Chapter - 06: Acknowledgement; Chapter - 07: Uniqueness; Chapter - 08: Listening; Chapter - 09: Mistakes; Section - THREE: Culture in Action; Chapter - 10: Engaging the Decision Makers; Chapter - 11: Achievement

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Book SynopsisChris Dyer is the founder and CEO of PeopleG2, a background check and intelligence firm based in Los Angeles, California. He is the host of TalentTalk on OC Talk Radio and iHeartRadio, an in-demand speaker on company culture, remote workforces and employee engagement and is a frequent contributor to Forbes, Inc, HR.com, the Society for Human Resource Management and many more. He also co-authored Remote Work, also published by Kogan Page.Trade Review"A must-read! Chris Dyer offers groundbreaking insights into leadership and culture that will revolutionize your approach to team management." * Matt Manners, CEO, The Inspiring Workplaces Group *"It is as if Chris Dyer is speaking directly to us - coaching, facilitating, teaching and conversing all at once. He's captured the essence of company culture in this book, something well worth spending time on the receiving side of this master class from Chris." * Dave Berkus, Author of BERKONOMICS, Chairman, Adaptive Business Leaders (ABL) *"Written by a business leader, this is a must read for anyone leading a team and looking to improve the employee experience. It's a simple seven-pillar overview of the things you need to think about and in a post-Covid world, we have to be intentional about our culture and communication, more so than ever. With real experience with leading organizations and teams, Chris shares what he knows from his own work and learning. It's a book that should be read and kept on the shelf of every leader today." * Jenni Field, Author and Speaker, Business Communications Strategist, Redefining Communications *"Dyer's book is a masterclass in understanding and transforming company culture. Don't miss this opportunity to learn from a true expert." * Hortens le Gentil, Author and Speaker, Executive Leadership Coach, H2 Consulting Group *"Chris Dyer demystifies the often opaque and amorphous topic of corporate culture, illuminating via an evidence-based framework, real-life concrete examples, and best practices steps that any organization can take to improve their own culture. A great read for C-suite teams or anyone wanting to turbocharge their culture." * Eric Severson, Chief People, ESG & Belonging Officer, Neiman Marcus Group *"Dyer's book charts a powerful and proven roadmap for leaders to create the environment where high performing teams thrive." * L. David Marquet, Author of Turn the Ship Around *"The author's seven pillars are key to engagement and retention. Any leader who can devote one team meeting to each of these will be one step closer to keeping their key talent. Chris tells it like it is! His deep and varied experience allows him to cut to the chase and present clear and specific suggestions that are immediately implementation worthy." * Dr. Bev Kaye, Co-author, Love 'Em or Lose 'Em: Getting Good People to Stay and Up is Not the Only Way: Rethinking Career Mobility, Founder, BevKaye&Co. *"Chris Dyer is a legend in the future of work space and armed with a deep understanding of culture, he provides readers with the tools to transform their teams, companies, and organizations." * Chase Warrington, Head of Remote, Doist *"A must-read! This book is for anyone seeking to transform their team or organization. Chris Dyer offers groundbreaking insights into leadership and culture." * Joerg Staff, Author and Speaker, Germany’s CHRO of the Year 2021 *"This book is a game-changer for anyone seeking to transform their team or organization. Chris Dyer's insights on culture are revolutionary and invaluable." * Dr. Marshall Goldsmith, Author of The Earned Life, Triggers, and What Got You Here Won’t Get You There, Founder, Marshall Goldsmith Inc. *Table of Contents Section - ONE: Where To Start; Chapter - 01: Foundations; Chapter - 02: Evaluation; Section - TWO: The Seven Pillars of Culture Success; Chapter - 03: Transparency; Chapter - 04: Positivity; Chapter - 05: Measurement; Chapter - 06: Acknowledgement; Chapter - 07: Uniqueness; Chapter - 08: Listening; Chapter - 09: Mistakes; Section - THREE: Culture in Action; Chapter - 10: Engaging the Decision Makers; Chapter - 11: Achievement

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Book SynopsisTim Mason, based in London, UK, has over 30 years' experience in the grocery and retail industries, specializing in customer loyalty and strategic marketing. He is CEO of Eagle Eye, a SaaS technology company specializing in delivering omnichannel personalization at scale. Sarah Jarvis, based in London, UK, has over 15 years' experience as a retail marketing leader in the loyalty industry. She has worked with some of the world's largest retailers to help them drive profitable growth by prioritizing the customer in their decision-making processes. She is the Communications and Propositions Director at Eagle Eye.Trade Review"The second edition of Omnichannel Retail is a ginger shot of retail marketing genius - packed full of concentrated advice and case-studies, it is utterly stimulating. I read it in one sitting and emerged fizzing with reinvigorated energy and ideas to boost our omnichannel strategy." * Charlotte Lock, Partner & Customer Director, John Lewis & Pan Partnership *"Omnichannel Retail clearly articulates how to bridge the online and offline gap by utilizing best practice digital marketing, data and loyalty approaches. A must read from one of the original pioneers of retail loyalty." * Max Savransky, Customer Loyalty Expert, Loyalty & Reward Co *"There are very few people who have truly dedicated their entire professional lives to customer loyalty, but Tim Mason has done exactly that. His legendary expertise spans the online and offline worlds, giving him a unique perspective and expertise on the challenges and opportunities that omnichannel retail requires. In this insightful book, Tim and his co-author Sarah Jarvis make a compelling case for the power of culture, communications and connection, both online and offline, as tools that drive success, with clear and practical examples that make this book essential reading for every ambitious retailer in today's digital world." * Paula Thomas, Founder and CEO, Let’s Talk Loyalty *"In the omnichannel world we live in, it's so easy for retailers to get lost in the jargon and the technology and lose sight of what really matters - understanding and serving your customers better. This book reminds us that customer-first thinking is more important than ever and is packed full of advice and case studies for building relevant, meaningful digital connections with your customers." * Matt McLellan, VP Customer Planning and Proposition, Asda *"This book looks to highlight the real value of knowing your customers and the insights into realizing how powerful your customers are to the growth of your business. If you believe customers can be the spokes in your wheel of fortune, then read this book (especially the chapters on loyalty!)." * Adam Posner, Founder, The Point of Loyalty *"The whole idea of Omnichannel has never sat right with me. Pushed by tech vendors and consultants, the concept of Omnichannel has contorted into a confusing buzzword that creates unrealistic expectations for marketing leaders. Yet, the second edition of Omnichannel Retail gives us a fresh, and perhaps better approach to the concept. This revised edition could not come at a better time for retail leaders as brands have to respond to out-of-control cost of living challenges, a post-Covid-19 world and increased digital expectations from consumers. In Omnichannel Retail, Tim Mason and Sarah Jarvis have delivered a vision for what this confounding word should represent that I can finally get behind." * Juan Mendoza, CEO and Editor-in-Chief, The Martech Weekly *"Tim Mason is a pioneer in the world of enterprise customer engagement - a genuine icon. And while you have to credit him for the incomparable work he has done for the brands he's worked on over the years and how he has advanced the thinking and awareness of the critical human factors that underpin this industry, that's not why you should read this book. Read this book because Tim provides retailers with strategies and tactics that are not only practical but are actionable right now and which (unlike so many other current books in this genre) actually help to move the needle! Tim Mason has done it again!" * Mike Giambattista, Founder and CEO, TheCustomer *"In the latest edition of Omnichannel Retail, Tim shares his invaluable, hard-won experience and learning from establishing Clubcard to innovative digital and insight-driven marketing that Eagle Eye deliver. He brings it bang up to date with the latest on loyalty fundamentals, personalisation, AI and machine learning. It's not all data magic wizardry, most importantly, Tim describes the 'non-negotiable' of kind and humane culture for the people who work for an organisation in its sustainable success. Tim never shies from the realities of creating, building and keeping loyal customers and colleagues, it's hard work and requires relentless focus but if you follow this priceless 'how to' you are increasing your odds of getting close and staying close to customers and growing your brand." * Sheila Hooper, Former Director of Performance, Barclays Retail *"Omnichannel Retail brings to life Tim Mason's unrivalled sense of customers the world over and how their lives are changing. It draws out his life-long retail experiences and his instinct for growth and is a must-read for all thoughtful and sustainable retailers." * David Potts, Group Chief Executive of Morrisons *"Brilliant, and for retailers, most welcome! Omnichannel Retail nails its value proposition. Tim Mason, in providing a comprehensive and highly practical guide to harnessing digital technologies, urges retailers to rethink brand, upgrade customer experience, deliver loyalty and (for most) regain profitability. He provides an exciting vision for the role of retail in the 21st century." * Seán Meehan, Professor of Marketing and Management & Dean of Faculty IMD *"Customers live and shop digitally and physically now...but they don't see the distinction that retailers make between the two. The retailers that will win in the future will be able to effortlessly combine physical and digital experiences and marketing. Taking the disciplines of digital marketing that deliver more targeted, more scaled and more interactive messages for customers now is a "must-do" to create that seamless experience. Omnichannel Retail helps to address how to deliver this." * Rob Hattrell, Head of Digital, TDR Capital *"I worked alongside Tim Mason for 15 years and he is the best marketer I have ever worked with. Whilst "success has many fathers", Tim can genuinely lay claim to many of the customer initiatives that drove the growth of Tesco over a remarkable 20 plus years. This book brings all that customer knowledge and focus to life for the digital age." * Andrew Higginson, Chairman, JD Sports *"Since the last edition, 4 years have flown by and a lot has changed. The principles outlined in the first edition of Tim's excellent book have not only accelerated, but they have been enhanced in this new edition. By reading this book, you'll learn from a real master in the of the art and science of marketing. Tim and Sarah have captured brilliantly new and improved ways of winning in the connected world. Omnichannel Retail shows how to blend customer understanding, data and technology into a winning mixture. Tim proves that his innovative mindset keeps adapting and evolving to keep finding ways to compete. A good lesson for us all. Worth the read." * Matt Atkinson, Non-Executive Chair, UNiDAYS *Table of Contents Chapter - 00: Introduction; Chapter - 01: The digital imperative; Chapter - 02: Analogue learnings; Chapter - 03: Is loyalty dead?; Chapter - 04: The fundamentals of loyalty; Chapter - 05: Data-based retailing; Chapter - 06: The power of personalization; Chapter - 07: ‘Near me’ – the importance of place; Chapter - 08: The digitally augmented store; Chapter - 09: Mobile makeover; Chapter - 10: Marketing in the moment; Chapter - 11: Monetizing the customer connection; Chapter - 12: The culture of loyalty; Chapter - 13: Lessons learnt;

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Book SynopsisTim Mason, based in London, UK, has over 30 years' experience in the grocery and retail industries, specializing in customer loyalty and strategic marketing. He is CEO of Eagle Eye, a SaaS technology company specializing in delivering omnichannel personalization at scale. Sarah Jarvis, based in London, UK, has over 15 years' experience as a retail marketing leader in the loyalty industry. She has worked with some of the world's largest retailers to help them drive profitable growth by prioritizing the customer in their decision-making processes. She is the Communications and Propositions Director at Eagle Eye.Trade Review"The second edition of Omnichannel Retail is a ginger shot of retail marketing genius - packed full of concentrated advice and case-studies, it is utterly stimulating. I read it in one sitting and emerged fizzing with reinvigorated energy and ideas to boost our omnichannel strategy." * Charlotte Lock, Partner & Customer Director, John Lewis & Pan Partnership *"Omnichannel Retail clearly articulates how to bridge the online and offline gap by utilizing best practice digital marketing, data and loyalty approaches. A must read from one of the original pioneers of retail loyalty." * Max Savransky, Customer Loyalty Expert, Loyalty & Reward Co *"There are very few people who have truly dedicated their entire professional lives to customer loyalty, but Tim Mason has done exactly that. His legendary expertise spans the online and offline worlds, giving him a unique perspective and expertise on the challenges and opportunities that omnichannel retail requires. In this insightful book, Tim and his co-author Sarah Jarvis make a compelling case for the power of culture, communications and connection, both online and offline, as tools that drive success, with clear and practical examples that make this book essential reading for every ambitious retailer in today's digital world." * Paula Thomas, Founder and CEO, Let’s Talk Loyalty *"In the omnichannel world we live in, it's so easy for retailers to get lost in the jargon and the technology and lose sight of what really matters - understanding and serving your customers better. This book reminds us that customer-first thinking is more important than ever and is packed full of advice and case studies for building relevant, meaningful digital connections with your customers." * Matt McLellan, VP Customer Planning and Proposition, Asda *"This book looks to highlight the real value of knowing your customers and the insights into realizing how powerful your customers are to the growth of your business. If you believe customers can be the spokes in your wheel of fortune, then read this book (especially the chapters on loyalty!)." * Adam Posner, Founder, The Point of Loyalty *"The whole idea of Omnichannel has never sat right with me. Pushed by tech vendors and consultants, the concept of Omnichannel has contorted into a confusing buzzword that creates unrealistic expectations for marketing leaders. Yet, the second edition of Omnichannel Retail gives us a fresh, and perhaps better approach to the concept. This revised edition could not come at a better time for retail leaders as brands have to respond to out-of-control cost of living challenges, a post-Covid-19 world and increased digital expectations from consumers. In Omnichannel Retail, Tim Mason and Sarah Jarvis have delivered a vision for what this confounding word should represent that I can finally get behind." * Juan Mendoza, CEO and Editor-in-Chief, The Martech Weekly *"Tim Mason is a pioneer in the world of enterprise customer engagement - a genuine icon. And while you have to credit him for the incomparable work he has done for the brands he's worked on over the years and how he has advanced the thinking and awareness of the critical human factors that underpin this industry, that's not why you should read this book. Read this book because Tim provides retailers with strategies and tactics that are not only practical but are actionable right now and which (unlike so many other current books in this genre) actually help to move the needle! Tim Mason has done it again!" * Mike Giambattista, Founder and CEO, TheCustomer *"In the latest edition of Omnichannel Retail, Tim shares his invaluable, hard-won experience and learning from establishing Clubcard to innovative digital and insight-driven marketing that Eagle Eye deliver. He brings it bang up to date with the latest on loyalty fundamentals, personalisation, AI and machine learning. It's not all data magic wizardry, most importantly, Tim describes the 'non-negotiable' of kind and humane culture for the people who work for an organisation in its sustainable success. Tim never shies from the realities of creating, building and keeping loyal customers and colleagues, it's hard work and requires relentless focus but if you follow this priceless 'how to' you are increasing your odds of getting close and staying close to customers and growing your brand." * Sheila Hooper, Former Director of Performance, Barclays Retail *"Omnichannel Retail brings to life Tim Mason's unrivalled sense of customers the world over and how their lives are changing. It draws out his life-long retail experiences and his instinct for growth and is a must-read for all thoughtful and sustainable retailers." * David Potts, Group Chief Executive of Morrisons *"Brilliant, and for retailers, most welcome! Omnichannel Retail nails its value proposition. Tim Mason, in providing a comprehensive and highly practical guide to harnessing digital technologies, urges retailers to rethink brand, upgrade customer experience, deliver loyalty and (for most) regain profitability. He provides an exciting vision for the role of retail in the 21st century." * Seán Meehan, Professor of Marketing and Management & Dean of Faculty IMD *"Customers live and shop digitally and physically now...but they don't see the distinction that retailers make between the two. The retailers that will win in the future will be able to effortlessly combine physical and digital experiences and marketing. Taking the disciplines of digital marketing that deliver more targeted, more scaled and more interactive messages for customers now is a "must-do" to create that seamless experience. Omnichannel Retail helps to address how to deliver this." * Rob Hattrell, Head of Digital, TDR Capital *"I worked alongside Tim Mason for 15 years and he is the best marketer I have ever worked with. Whilst "success has many fathers", Tim can genuinely lay claim to many of the customer initiatives that drove the growth of Tesco over a remarkable 20 plus years. This book brings all that customer knowledge and focus to life for the digital age." * Andrew Higginson, Chairman, JD Sports *"Since the last edition, 4 years have flown by and a lot has changed. The principles outlined in the first edition of Tim's excellent book have not only accelerated, but they have been enhanced in this new edition. By reading this book, you'll learn from a real master in the of the art and science of marketing. Tim and Sarah have captured brilliantly new and improved ways of winning in the connected world. Omnichannel Retail shows how to blend customer understanding, data and technology into a winning mixture. Tim proves that his innovative mindset keeps adapting and evolving to keep finding ways to compete. A good lesson for us all. Worth the read." * Matt Atkinson, Non-Executive Chair, UNiDAYS *Table of Contents Chapter - 00: Introduction; Chapter - 01: The digital imperative; Chapter - 02: Analogue learnings; Chapter - 03: Is loyalty dead?; Chapter - 04: The fundamentals of loyalty; Chapter - 05: Data-based retailing; Chapter - 06: The power of personalization; Chapter - 07: ‘Near me’ – the importance of place; Chapter - 08: The digitally augmented store; Chapter - 09: Mobile makeover; Chapter - 10: Marketing in the moment; Chapter - 11: Monetizing the customer connection; Chapter - 12: The culture of loyalty; Chapter - 13: Lessons learnt;

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Book SynopsisPaul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omicom and Dentsu. Alexis Eyre is co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists. Based in Hampshire, UK, she has worked on all three sides of the marketing triangle - agency, client and media owner side - and has spoken at the Business Green NetZero Festival.Both assess on the Sustainable Marketing, Media and Creative course at the Cambridge University Institute for Sustainability Leadership.Trade Review"I love this book! A pointed evisceration of a marketing industry that's helped put us on the 'Highway to Hell'. A Big Idea to help turn the sector from climate destroyer to climate champion. And, crucially, a practical route map for everyone in the sector to turn this dream into day-to-day reality." * Mike Barry, Sustainable Change Agent, Former Director of Sustainable Business M&S *"This book is a blueprint for saving marketing as a profession in our chaotic times. Marketing has become synonymous with over-consumption, but as this book so clearly articulates there's another destiny possible, in which marketing makes sustainable solutions not just possible, but desirable. Every marketer must read this book or be left behind as sustainability skills become a 'must have' on every resume." * Solitaire Townsend, Chief Solutionist, Co-Founder of Futerra and author of The Solutionists *"The Sustainable Marketing Compass helps to embed sustainability at the heart of the business. An essential part of the arsenal for marketers who want to move away from extractive value creation to one where people, planet and prosperity thrive, interdependently, together." * Rupen Desai, CMO & Venture Partner at Una Terra. *"Sustainable Marketing provides the guiding light and framework for marketers to reorient their mindset and actions to a new standard of marketing that enables long-term well-being for all and makes businesses flourish. It will propel them into rapid action and meaningful storytelling, accelerating their commitment to the UN Sustainable Development Goals. As a result of reading this book, marketers will know they are doing the most meaningful work of their careers - for the sake of the planet and society, their organisation and their loved ones. Brilliantly written, researched and referenced, it's the new authority for the future of marketing." * Madeleine Cooper, CEO & Founder, Flourish *"Essential reading for a new generation of marketeers motivated to rediscover the meta-purpose of marketing - long-term wellbeing for all. Randle and Eyre analyze the current state and impacts of marketing, highlighting the flaws of conventional approaches and proposing a new role and mindset. Critically they provide the frameworks and practical tools needed to create true value for business and consumers alike." * Anna Lungley, Chief Sustainability Officer, dentsu *"It's usually outsiders and 'activists' that call for things to change. But when insiders start to do this, you know things are serious. As seasoned marketing professionals Alexis and Paul are the leaders the marketing profession will come to thank. They have laid it all out ­- the stark reality of marketing's current relationship to our climate and ecological emergency and a hopeful, solution-based focus to use our powers differently. If you work in marketing and want to look back at this moment with pride, this is the book to read right now." * Jonathan Wise, Co-Founder, Purpose Disruptors *"An essential handbook that offers frontline marketers, hope and practical guidance, via measurable frameworks, enabling sustainable marketing to become a reality, and a genuine force for societal good. An outstanding achievement." * Mary Keane-Dawson, Chair, British Interactive Media Association (BIMA) *"This book takes the reader through a journey - providing important context, clarity on core concepts (this area can be overwhelming on the technical front) and necessary agitation. But it doesn't leave you hanging... it then goes on to provide an approach that will help marketing know where to start and then where to go next. This will be the book that will be referred to in academic and industry circles in the future, a seminal guide to reframing marketing for a new era." * Deb Caldow, Global Sustainability Marketing Director, Diageo *"All businesses need certainty. If there is one thing that is certain in the next decade, it is that every business and every marketer will need to confront the reality of climate change. Business as usual is gone. Every marketer will be working in this new reality. It is both a huge threat and a generational opportunity. Alexis and Paul's incredibly researched book is essential reading for every marketer, not just those currently engaged in sustainability. It will make sense of the chaos, help future proof your career and set you on a path to be on the right side of history!" * Jake Dubbins, Co-founder, Conscious Advertising Network *"This is as broad ranging as it is beautifully written." * Rory Sutherland, Vice Chairman, Ogilvy UK *Table of Contents Chapter - 00: Introduction; Section - ONE: An introduction to sustainability; Chapter - 01: Getting ready for the journey; Chapter - 02: An introduction to sustainability; Chapter - 03: Deciphering the world of sustainability; Chapter - 04: Marketing and the environmentalist movement; Section - TWO: The role of marketing; Chapter - 05: The great acceleration and the golden era of marketing; Chapter - 06: The sustainable impacts of marketing; Chapter - 07: The role of marketing – the ‘engine of growth’?; Chapter - 08: The mindset of marketing; Chapter - 09: The current state of marketing; Section - 10: The need for a new role for marketing; Section - THREE: The tools for sustainable marketing; Section - 11: The origins, objectives and introduction to the sustainable marketing compass; Section - 12: Embedding sustainability at the heart; Section - 13: Strategic foundations; Section - 14: Activation pillars; Section - FOUR: Building sustainable marketing capability; Section - 15: The sustainable data universe; Section - 16: Capability development and the parallels to digital transformation; Section - 17: Your personal resilience journey; Section - 18: Call to action;

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Book SynopsisPaul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has worked with global brands like Microsoft, BSI, Philips, VISA, Omicom and Dentsu. Alexis Eyre is co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists. Based in Hampshire, UK, she has worked on all three sides of the marketing triangle - agency, client and media owner side - and has spoken at the Business Green NetZero Festival.Both assess on the Sustainable Marketing, Media and Creative course at the Cambridge University Institute for Sustainability Leadership.Trade Review"I love this book! A pointed evisceration of a marketing industry that's helped put us on the 'Highway to Hell'. A Big Idea to help turn the sector from climate destroyer to climate champion. And, crucially, a practical route map for everyone in the sector to turn this dream into day-to-day reality." * Mike Barry, Sustainable Change Agent, Former Director of Sustainable Business M&S *"This book is a blueprint for saving marketing as a profession in our chaotic times. Marketing has become synonymous with over-consumption, but as this book so clearly articulates there's another destiny possible, in which marketing makes sustainable solutions not just possible, but desirable. Every marketer must read this book or be left behind as sustainability skills become a 'must have' on every resume." * Solitaire Townsend, Chief Solutionist, Co-Founder of Futerra and author of The Solutionists *"The Sustainable Marketing Compass helps to embed sustainability at the heart of the business. An essential part of the arsenal for marketers who want to move away from extractive value creation to one where people, planet and prosperity thrive, interdependently, together." * Rupen Desai, CMO & Venture Partner at Una Terra. *"Sustainable Marketing provides the guiding light and framework for marketers to reorient their mindset and actions to a new standard of marketing that enables long-term well-being for all and makes businesses flourish. It will propel them into rapid action and meaningful storytelling, accelerating their commitment to the UN Sustainable Development Goals. As a result of reading this book, marketers will know they are doing the most meaningful work of their careers - for the sake of the planet and society, their organisation and their loved ones. Brilliantly written, researched and referenced, it's the new authority for the future of marketing." * Madeleine Cooper, CEO & Founder, Flourish *"Essential reading for a new generation of marketeers motivated to rediscover the meta-purpose of marketing - long-term wellbeing for all. Randle and Eyre analyze the current state and impacts of marketing, highlighting the flaws of conventional approaches and proposing a new role and mindset. Critically they provide the frameworks and practical tools needed to create true value for business and consumers alike." * Anna Lungley, Chief Sustainability Officer, dentsu *"It's usually outsiders and 'activists' that call for things to change. But when insiders start to do this, you know things are serious. As seasoned marketing professionals Alexis and Paul are the leaders the marketing profession will come to thank. They have laid it all out ­- the stark reality of marketing's current relationship to our climate and ecological emergency and a hopeful, solution-based focus to use our powers differently. If you work in marketing and want to look back at this moment with pride, this is the book to read right now." * Jonathan Wise, Co-Founder, Purpose Disruptors *"An essential handbook that offers frontline marketers, hope and practical guidance, via measurable frameworks, enabling sustainable marketing to become a reality, and a genuine force for societal good. An outstanding achievement." * Mary Keane-Dawson, Chair, British Interactive Media Association (BIMA) *"This book takes the reader through a journey - providing important context, clarity on core concepts (this area can be overwhelming on the technical front) and necessary agitation. But it doesn't leave you hanging... it then goes on to provide an approach that will help marketing know where to start and then where to go next. This will be the book that will be referred to in academic and industry circles in the future, a seminal guide to reframing marketing for a new era." * Deb Caldow, Global Sustainability Marketing Director, Diageo *"All businesses need certainty. If there is one thing that is certain in the next decade, it is that every business and every marketer will need to confront the reality of climate change. Business as usual is gone. Every marketer will be working in this new reality. It is both a huge threat and a generational opportunity. Alexis and Paul's incredibly researched book is essential reading for every marketer, not just those currently engaged in sustainability. It will make sense of the chaos, help future proof your career and set you on a path to be on the right side of history!" * Jake Dubbins, Co-founder, Conscious Advertising Network *"This is as broad ranging as it is beautifully written." * Rory Sutherland, Vice Chairman, Ogilvy UK *Table of Contents Chapter - 00: Introduction; Section - ONE: An introduction to sustainability; Chapter - 01: Getting ready for the journey; Chapter - 02: An introduction to sustainability; Chapter - 03: Deciphering the world of sustainability; Chapter - 04: Marketing and the environmentalist movement; Section - TWO: The role of marketing; Chapter - 05: The great acceleration and the golden era of marketing; Chapter - 06: The sustainable impacts of marketing; Chapter - 07: The role of marketing – the ‘engine of growth’?; Chapter - 08: The mindset of marketing; Chapter - 09: The current state of marketing; Section - 10: The need for a new role for marketing; Section - THREE: The tools for sustainable marketing; Section - 11: The origins, objectives and introduction to the sustainable marketing compass; Section - 12: Embedding sustainability at the heart; Section - 13: Strategic foundations; Section - 14: Activation pillars; Section - FOUR: Building sustainable marketing capability; Section - 15: The sustainable data universe; Section - 16: Capability development and the parallels to digital transformation; Section - 17: Your personal resilience journey; Section - 18: Call to action;

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Book SynopsisDietmar Grichnik is Full Professor of Entrepreneurship and Director of the Institute of Technology Management at the University of St. Gallen, Switzerland. Manuel Hess is Associate Professor at the Grenoble Ecole de Management, France. Jana Reuther is an entrepreneur, coach and former Research Associate at the Chair for Entrepreneurship at the University of St. Gallen, Switzerland. Alexander Stoeckel is former Director of Venture Capital at Philip Morris International and former Partner & Board Member at b2venture AG. Michael Hilb is an entrepreneur, and member of multiple boards and a Titular Professor at the University of Fribourg, Switzerland.Trade Review"The Corporate Venturing Handbook masterfully presents a holistic perspective on the professional management of corporate venturing activities in established companies. Instead of simply using corporate venturing as a buzzword, readers learn how it can be successfully implemented in everyday business. " * Dr. Andreas Nemeth, CEO, UNIQA Ventures *"The Corporate Venturing Handbook is a comprehensive and invaluable resource for anyone looking to navigate the complex world of corporate venturing. Its evidence-based framework, real-world insights, and practical tools provide a clear roadmap for success. It's a must-read for any CVC investor seeking to unlock strategic growth and innovation." * Stefan Gabriel, MD and CEO, Hitachi Ventures *"Driving innovation in a company is both very rewarding and challenging. The Corporate Venturing Handbook shows both experiences at their best." * Annalisa Gigante, Head of Innovation, International Airlines Group (IAG) *"When corporates meet ventures, two worlds collide. The Corporate Venturing Handbook provides a very helpful and handy guide on how to overcome these challenges" * Young Sohn, Founding Managing Partner, Walden Catalyst Ventures and former Corporate President and Chief Strategy Officer, Samsung Electronics *Table of Contents Chapter - Introduction: Getting Started; Section - ONE: Profiling; Chapter - 01: Your Corporate Venturing Profile; Chapter - 02: Financial vs. Strategic Returns; Chapter - 03: Strategic Renewal; Chapter - 04: Innovation; Chapter - 05: Culture; Chapter - 06: Promoters – Who is Involved and Who is Your Main Promotor?; Chapter - 07: Funding – What Financial Commitment is Required?; Chapter - 08: What is Your Main CV Investment Focus?; Chapter - 09: CV Cockpit I; Chapter - 10: Summary – CV Mandate; Section - TWO: Designing; Chapter - 11: Structure & Governance; Chapter - 12: Your Team; Chapter - 13: Communications; Chapter - 14: Portfolio Strategy; Chapter - 15: CV Cockpit II; Chapter - 16: Summary – CV Program; Section - THREE: Investing; Chapter - 17: Sourcing; Chapter - 18: Screening for the Right Startup; Chapter - 19: Due Diligence; Chapter - 20: Business Valuation; Chapter - 21: Negotiation of Deal Terms: The Term Sheet; Chapter - 22: CV Cockpit III; Chapter - 23: Summary: Investment Decision; Section - FOUR: Harvesting; Chapter - 24: Choosing the Right Harvesting Path; Chapter - 25: Portfolio Optimization; Chapter - 26: Integration; Chapter - 27: Exits; Chapter - 28: Rejuvenation & Incubation; Chapter - 29: CV Cockpit IV; Chapter - 30: Summary: Corporate Venturing Performance; Chapter - 31: Your CV Navigator Toolbox

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Book SynopsisDietmar Grichnik is Full Professor of Entrepreneurship and Director of the Institute of Technology Management at the University of St. Gallen, Switzerland. Manuel Hess is Associate Professor at the Grenoble Ecole de Management, France. Jana Reuther is an entrepreneur, coach and former Research Associate at the Chair for Entrepreneurship at the University of St. Gallen, Switzerland. Alexander Stoeckel is former Director of Venture Capital at Philip Morris International and former Partner & Board Member at b2venture AG. Michael Hilb is an entrepreneur, and member of multiple boards and a Titular Professor at the University of Fribourg, Switzerland.Trade Review"The Corporate Venturing Handbook masterfully presents a holistic perspective on the professional management of corporate venturing activities in established companies. Instead of simply using corporate venturing as a buzzword, readers learn how it can be successfully implemented in everyday business. " * Dr. Andreas Nemeth, CEO, UNIQA Ventures *"The Corporate Venturing Handbook is a comprehensive and invaluable resource for anyone looking to navigate the complex world of corporate venturing. Its evidence-based framework, real-world insights, and practical tools provide a clear roadmap for success. It's a must-read for any CVC investor seeking to unlock strategic growth and innovation." * Stefan Gabriel, MD and CEO, Hitachi Ventures *"Driving innovation in a company is both very rewarding and challenging. The Corporate Venturing Handbook shows both experiences at their best." * Annalisa Gigante, Head of Innovation, International Airlines Group (IAG) *"When corporates meet ventures, two worlds collide. The Corporate Venturing Handbook provides a very helpful and handy guide on how to overcome these challenges" * Young Sohn, Founding Managing Partner, Walden Catalyst Ventures and former Corporate President and Chief Strategy Officer, Samsung Electronics *Table of Contents Chapter - Introduction: Getting Started; Section - ONE: Profiling; Chapter - 01: Your Corporate Venturing Profile; Chapter - 02: Financial vs. Strategic Returns; Chapter - 03: Strategic Renewal; Chapter - 04: Innovation; Chapter - 05: Culture; Chapter - 06: Promoters – Who is Involved and Who is Your Main Promotor?; Chapter - 07: Funding – What Financial Commitment is Required?; Chapter - 08: What is Your Main CV Investment Focus?; Chapter - 09: CV Cockpit I; Chapter - 10: Summary – CV Mandate; Section - TWO: Designing; Chapter - 11: Structure & Governance; Chapter - 12: Your Team; Chapter - 13: Communications; Chapter - 14: Portfolio Strategy; Chapter - 15: CV Cockpit II; Chapter - 16: Summary – CV Program; Section - THREE: Investing; Chapter - 17: Sourcing; Chapter - 18: Screening for the Right Startup; Chapter - 19: Due Diligence; Chapter - 20: Business Valuation; Chapter - 21: Negotiation of Deal Terms: The Term Sheet; Chapter - 22: CV Cockpit III; Chapter - 23: Summary: Investment Decision; Section - FOUR: Harvesting; Chapter - 24: Choosing the Right Harvesting Path; Chapter - 25: Portfolio Optimization; Chapter - 26: Integration; Chapter - 27: Exits; Chapter - 28: Rejuvenation & Incubation; Chapter - 29: CV Cockpit IV; Chapter - 30: Summary: Corporate Venturing Performance; Chapter - 31: Your CV Navigator Toolbox

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Book SynopsisDiana Verde Nieto, based in London, UK, is a partner at Sustainnovate, co-founded Positive Luxury and is a global leader in sustainability and innovation. Diana also serves on the Advisory Committees of the United Nations Department of Economic and Social Affairs and United Nations Conscious Fashion and Lifestyle Network. She has been trained by former USA Vice President, Al Gore at the Alliance of Climate Protection and was honoured by the World Economic Forum as a Young Global Leader. Diana is a charismatic and globally renowned speaker.Trade Review"Diana was leading the way on sustainable luxury when the notion of ESG was nascent and far from the buzzword it is today; her vision for the industry - embracing authenticity, transparency and demonstrating success with measurable impact has proven to be the key to sustainable success. Diana shares her vision in Reimagining Luxury in practical terms that companies can apply to their businesses to start their transformational journey." * Alyssa Auberger, Chief Sustainability Officer, Baker McKenzie *"Reimagining the way we live is a critical step towards taking the action that is needed - shifting from talking about impact to achieving a positive outcome for nature and society. Diana's book offers a North Star for the luxury industry that could do so much and still has so far to go. " * Dame Polly Courtice, Founder Director, University of Cambridge Institute for Sustainability Leadership *"Diana brings a credible and commanding voice to the movement for a more sustainable luxury industry. She offers a well of actionable insight for building a future in which people and nature thrive together, and we're all better off heeding her wisdom." * Dr. M. Sanjayan, CEO, Conservation International *"Inspiration for action - this book will give you great insights into the future of luxury and sustainability." * George Weissacher, Creative Director, POAN, Former Head of Menswear Vivienne Westwood *"Diana is a pioneer when it comes to ESG and sustainability, she has been leading the way for ethical practice in the Luxury sector for over two decades. Her priceless learning is laid throughout these pages for us all to benefit from and more importantly implement." * June Sarpong, Actress, Environmentalist, Broadcaster and Author *"An invitation to the luxury and entertainment industries to reimagine a collective vision of the future. Compelling and hopeful, Diana Verde Nieto show the opportunities that lie ahead." * Paul Polman, Business Leader, Campaigner, Co-author "Net-Positive" *"By adopting sustainable practices, businesses can unlock innovative opportunities that benefit the planet, their teams and their brand. Embracing sustainability as an innovative opportunity will enable companies to create unique and engaging offerings, cultivate purpose-driven teams and foster communities of passionate brand supporters. Reimagining Luxury showcases sustainability and innovation as avenues for growth and provides guidance for all companies seeking to pursue this path." * Hannah Jones, Chief Executive Officer, The Earthshot Prize *"Diana Verde Nieto helps you see sustainability in a fresh light: Not as a burden to bear, but rather as an unparalleled opportunity to create value for humanity. That is a real luxury!" * April Rinne, Global Futurist and Author of "Flux: 8 Superpowers for Thriving in Constant Change" *"Diana is a remarkable experiences leader within the sustainability industry. She effortlessly combines luxury, tradition and innovation with conscious responsibility. This book inspires action, reflects on what change is possible and provides clear examples of how we can create a better future for all, being catalysts for impact together." * Cristina Ventura, General Partner & Chief Catalyst Officer, White Star Capital *"Diana makes clear the role - if not the responsibility - that even the most exclusive and luxurious brands can play in creating a more inclusive and sustainable world. The examples and insights she shares are sure to spark conversation and inspire action." * Shamina Singh, Founder and President, Mastercard Center for Inclusive Growth *"Diana's grasp of the role sustainability will play in the evolution of luxury is unparalleled - an essential read for anyone who sees their future in the sector." * Robin Swithinbank, Journalist, Author, Luxury Industry Specialist *Table of Contents Chapter - 01: The World Has Changed; Chapter - 02: Is Sustainable Finance the New Normal?; Chapter - 03: The Legislative Context; Chapter - 04: Sustainability and ESG in the Luxury Industry; Chapter - 05: Changing the Luxury Model; Chapter - 06: Mindsets: What They Are and Why They’re Needed in Order to Shape or Change Towards a Sustainability Culture; Chapter - 07: Creating a Climate for Change; Chapter - 08: Successful Storytelling; Chapter - 09: How Can Innovation Get us Out of This ‘Hot’ Mess Chapter - 10: The Inspiration chapter

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Book SynopsisDiana Verde Nieto, based in London, UK, is a partner at Sustainnovate, co-founded Positive Luxury and is a global leader in sustainability and innovation. Diana also serves on the Advisory Committees of the United Nations Department of Economic and Social Affairs and United Nations Conscious Fashion and Lifestyle Network. She has been trained by former USA Vice President, Al Gore at the Alliance of Climate Protection and was honoured by the World Economic Forum as a Young Global Leader. Diana is a charismatic and globally renowned speaker.Trade Review"Diana was leading the way on sustainable luxury when the notion of ESG was nascent and far from the buzzword it is today; her vision for the industry - embracing authenticity, transparency and demonstrating success with measurable impact has proven to be the key to sustainable success. Diana shares her vision in Reimagining Luxury in practical terms that companies can apply to their businesses to start their transformational journey." * Alyssa Auberger, Chief Sustainability Officer, Baker McKenzie *"Reimagining the way we live is a critical step towards taking the action that is needed - shifting from talking about impact to achieving a positive outcome for nature and society. Diana's book offers a North Star for the luxury industry that could do so much and still has so far to go. " * Dame Polly Courtice, Founder Director, University of Cambridge Institute for Sustainability Leadership *"Diana brings a credible and commanding voice to the movement for a more sustainable luxury industry. She offers a well of actionable insight for building a future in which people and nature thrive together, and we're all better off heeding her wisdom." * Dr. M. Sanjayan, CEO, Conservation International *"Inspiration for action - this book will give you great insights into the future of luxury and sustainability." * George Weissacher, Creative Director, POAN, Former Head of Menswear Vivienne Westwood *"Diana is a pioneer when it comes to ESG and sustainability, she has been leading the way for ethical practice in the Luxury sector for over two decades. Her priceless learning is laid throughout these pages for us all to benefit from and more importantly implement." * June Sarpong, Actress, Environmentalist, Broadcaster and Author *"An invitation to the luxury and entertainment industries to reimagine a collective vision of the future. Compelling and hopeful, Diana Verde Nieto show the opportunities that lie ahead." * Paul Polman, Business Leader, Campaigner, Co-author "Net-Positive" *"By adopting sustainable practices, businesses can unlock innovative opportunities that benefit the planet, their teams and their brand. Embracing sustainability as an innovative opportunity will enable companies to create unique and engaging offerings, cultivate purpose-driven teams and foster communities of passionate brand supporters. Reimagining Luxury showcases sustainability and innovation as avenues for growth and provides guidance for all companies seeking to pursue this path." * Hannah Jones, Chief Executive Officer, The Earthshot Prize *"Diana Verde Nieto helps you see sustainability in a fresh light: Not as a burden to bear, but rather as an unparalleled opportunity to create value for humanity. That is a real luxury!" * April Rinne, Global Futurist and Author of "Flux: 8 Superpowers for Thriving in Constant Change" *"Diana is a remarkable experiences leader within the sustainability industry. She effortlessly combines luxury, tradition and innovation with conscious responsibility. This book inspires action, reflects on what change is possible and provides clear examples of how we can create a better future for all, being catalysts for impact together." * Cristina Ventura, General Partner & Chief Catalyst Officer, White Star Capital *"Diana makes clear the role - if not the responsibility - that even the most exclusive and luxurious brands can play in creating a more inclusive and sustainable world. The examples and insights she shares are sure to spark conversation and inspire action." * Shamina Singh, Founder and President, Mastercard Center for Inclusive Growth *"Diana's grasp of the role sustainability will play in the evolution of luxury is unparalleled - an essential read for anyone who sees their future in the sector." * Robin Swithinbank, Journalist, Author, Luxury Industry Specialist *Table of Contents Chapter - 01: The World Has Changed; Chapter - 02: Is Sustainable Finance the New Normal?; Chapter - 03: The Legislative Context; Chapter - 04: Sustainability and ESG in the Luxury Industry; Chapter - 05: Changing the Luxury Model; Chapter - 06: Mindsets: What They Are and Why They’re Needed in Order to Shape or Change Towards a Sustainability Culture; Chapter - 07: Creating a Climate for Change; Chapter - 08: Successful Storytelling; Chapter - 09: How Can Innovation Get us Out of This ‘Hot’ Mess Chapter - 10: The Inspiration chapter

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Book SynopsisAnastasia Karklina Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media and tech. Currently a senior insights lead at Reddit, she earned her doctorate in cultural studies from Duke University and has consulted for the world's top brands and agencies. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured in the Association of National Advertisers (ANA), Advertising Week, Wall Street Journal, New York Times, Washington Post and Teen Vogue.

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Book SynopsisShorful Islam is CEO of Be Data Solutions, Founder of Subatomic Analytics and Data and Behavioural Science Advisor to OutThink. With over 20 years of experience, Islam has helped some of the world's largest companies with their data strategies and has led data analytics teams at a wide range of organizations. Islam is experienced in building effective data cultures within organizations, allowing data analysts and data scientists to thrive.

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Book SynopsisShorful Islam is CEO of Be Data Solutions, Founder of Subatomic Analytics and Data and Behavioural Science Advisor to OutThink. With over 20 years of experience, Islam has helped some of the world's largest companies with their data strategies and has led data analytics teams at a wide range of organizations. Islam is experienced in building effective data cultures within organizations, allowing data analysts and data scientists to thrive.

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Book SynopsisOlivier Duha is the CEO and co-founder of Webhelp, a leading global provider of IT solutions and customer experience management services. Prior to founding Webhelp, he worked Bain & Company and served on the advisory council on strategy and mergers and acquisitions for LEK Consulting. He also served as President and Vice President of CroissancePlus from 2009 to 2013. Based in Brussels, Belgium, he is a member of the Mouvement des Entreprises de France (MEDEF), France's largest employer's federation.Trade Review"A great summary of the challenges companies face when trying to deliver an outstanding customer experience combined with practical ideas on how to address them. A must-read for anyone who has to decide where to invest precious resources in CX, and a timely reminder about the importance of humans in the delivery of exceptional customer experiences." * David Rickard, Partner, Everest Group *"Customers are a firm's most valuable asset. Therefore, it makes economic sense to nurture, protect and develop that asset. The book Think Human extends that view by focusing on the experiences customers have in their interactions with firms. Olivier Duha makes a convincing case that firms need to embrace technology to enhance the human side of the customer experience. After all, customers are human beings and have to be treated accordingly." * Dr Heiner Evanschitzky, Professor of Marketing, Alliance Manchester Business School, University of Manchester *"Behavioural science has consistently demonstrated that experiences are the most critical factors shaping human behaviour. In this hugely insightful and useful book, Olivier Duha uses his extensive research, knowledge and experience in the field to guide readers on what creates game-changing customer experiences. By recognizing that customer relationships are fundamentally human relationships, he provides invaluable advice and frameworks for creating great human experiences for the people who buy from your business - without whom you have no business." * Richard Chataway, author of The Behaviour Business *"This is a vital and amazingly comprehensive reference for all of us involved in the Copernican struggle to make technology work for humans rather than the other way around." * Rory Sutherland, Vice Chairman, Ogilvy *"In a thought-leadership tour de force, Olivier Duha identifies with precision not only the key challenges that have evolved in the art of customer management, but he does so while proposing real-world solutions that all CX professionals should be heeding as they make plans for 2024. In a world where the customer experience sector is filled with theoretical rhetoric and management speak, Think Human is one of the best blueprints for getting CX right that I have had the privilege of reading in some time." * Peter Ryan, Principal Analyst and Founder, Ryan Strategic Advisory *"Think Human provides a timely and compelling explanation as to why human endeavour will continue to be vital in an increasingly digital world. Olivier Duha draws on his own extensive knowledge about the importance of a strong human-first approach to successful customer outcomes. This book is an essential read for decision makers charged with competing choices for their customer operations. Achieving the correct equilibrium of human endeavour and automation is the holy grail of success in businesses of all sectors during today's climate of disruption and significant change." * Anne-Marie Forsyth, CEO, CCA Global *"Olivier Duha's sentiment that human connection is central in our world aligns with my own beliefs. Think Human demonstrates a strong understanding of marketing and its role in customer service as a means for business growth, and the way Olivier Duha builds on the historical foundations of business success with the 4Es is refreshing. Business leaders would benefit greatly from reading this book to give their organizations a chance in the modern world." * Leigh Hopwood, CEO, CCMA (Call Centre Management Association) *Table of Contents Chapter - 00: Introduction; Section - ONE: A digital coup d’état – the customer becomes the new master of commerce; Chapter - 01: Before the digital revolution – the pre-customer era; Chapter - 02: The customer’s copernican revolution; Chapter - 03: The customer’s subjectivity is the number one concern for brands; Section - TWO: How to win the battle for customers; Chapter - 04: Customer experience – the new brand compass; Chapter - 05: The keys to a successful customer journey; Chapter - 06: What can you do ? a toolbox to manage customer relationships; Chapter - 07: Conclusion;

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Book SynopsisOlivier Duha is the CEO and co-founder of Webhelp, a leading global provider of IT solutions and customer experience management services. Prior to founding Webhelp, he worked Bain & Company and served on the advisory council on strategy and mergers and acquisitions for LEK Consulting. He also served as President and Vice President of CroissancePlus from 2009 to 2013. Based in Brussels, Belgium, he is a member of the Mouvement des Entreprises de France (MEDEF), France's largest employer's federation.Trade Review"A great summary of the challenges companies face when trying to deliver an outstanding customer experience combined with practical ideas on how to address them. A must-read for anyone who has to decide where to invest precious resources in CX, and a timely reminder about the importance of humans in the delivery of exceptional customer experiences." * David Rickard, Partner, Everest Group *"Customers are a firm's most valuable asset. Therefore, it makes economic sense to nurture, protect and develop that asset. The book Think Human extends that view by focusing on the experiences customers have in their interactions with firms. Olivier Duha makes a convincing case that firms need to embrace technology to enhance the human side of the customer experience. After all, customers are human beings and have to be treated accordingly." * Dr Heiner Evanschitzky, Professor of Marketing, Alliance Manchester Business School, University of Manchester *"Behavioural science has consistently demonstrated that experiences are the most critical factors shaping human behaviour. In this hugely insightful and useful book, Olivier Duha uses his extensive research, knowledge and experience in the field to guide readers on what creates game-changing customer experiences. By recognizing that customer relationships are fundamentally human relationships, he provides invaluable advice and frameworks for creating great human experiences for the people who buy from your business - without whom you have no business." * Richard Chataway, author of The Behaviour Business *"This is a vital and amazingly comprehensive reference for all of us involved in the Copernican struggle to make technology work for humans rather than the other way around." * Rory Sutherland, Vice Chairman, Ogilvy *"In a thought-leadership tour de force, Olivier Duha identifies with precision not only the key challenges that have evolved in the art of customer management, but he does so while proposing real-world solutions that all CX professionals should be heeding as they make plans for 2024. In a world where the customer experience sector is filled with theoretical rhetoric and management speak, Think Human is one of the best blueprints for getting CX right that I have had the privilege of reading in some time." * Peter Ryan, Principal Analyst and Founder, Ryan Strategic Advisory *"Think Human provides a timely and compelling explanation as to why human endeavour will continue to be vital in an increasingly digital world. Olivier Duha draws on his own extensive knowledge about the importance of a strong human-first approach to successful customer outcomes. This book is an essential read for decision makers charged with competing choices for their customer operations. Achieving the correct equilibrium of human endeavour and automation is the holy grail of success in businesses of all sectors during today's climate of disruption and significant change." * Anne-Marie Forsyth, CEO, CCA Global *"Olivier Duha's sentiment that human connection is central in our world aligns with my own beliefs. Think Human demonstrates a strong understanding of marketing and its role in customer service as a means for business growth, and the way Olivier Duha builds on the historical foundations of business success with the 4Es is refreshing. Business leaders would benefit greatly from reading this book to give their organizations a chance in the modern world." * Leigh Hopwood, CEO, CCMA (Call Centre Management Association) *Table of Contents Chapter - 00: Introduction; Section - ONE: A digital coup d’état – the customer becomes the new master of commerce; Chapter - 01: Before the digital revolution – the pre-customer era; Chapter - 02: The customer’s copernican revolution; Chapter - 03: The customer’s subjectivity is the number one concern for brands; Section - TWO: How to win the battle for customers; Chapter - 04: Customer experience – the new brand compass; Chapter - 05: The keys to a successful customer journey; Chapter - 06: What can you do ? a toolbox to manage customer relationships; Chapter - 07: Conclusion;

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Book SynopsisBernard Marr is one of the leading voices in Technology and Innovation. A futurist and strategic performance consultant, he has advised many of the world's best-known organizations on their business and data strategies. A frequent keynote speaker, he also writes on the topic of data and analytics for various publications including Forbes and the Huffington Post. Bernard Marr is also the author of Data Strategy (2021) and The Intelligence Revolution (2020) published by Kogan Page.Trade Review"Without a doubt human capability (talent + leadership + organization + HR) increasingly delivers value to all stakeholders. This excellent book provides business and HR leaders the information required to improve decision making. Bernard's insights on analytics and AI will be the keys for progress." * Dave Ulrich, Rensis Likert Professor, Ross School of Business, University of Michigan Partner, The RBL Group *"If anyone was going to publish a book about the impact of the latest technology developments such as AI on the field of HR and People Analytics my bets were on Bernard Marr. And you won't be disappointed. The book offers a deep dive into the world of data of every kind, every possible use case, honest overview of technology and important considerations. It has never been more critical to educate ourselves about it." * Maja Luckos, VP, Employee Success, Salesforce *"This book propelled me into a world of possibilities for HR leaders in embracing the 'intelligence revolution' to shape people strategies that add value to their organizations and their people. It's enlightened me to the power of AI-enabled HR and how I might use it, and it's made me want to learn more. This is a must read for all HR leaders." * Linda Sleath, Group HR Director, Topps Tiles Plc. *"Data-Driven HR strikes a nice balance between exploring emerging trends in people analytics while primarily serving as a practical guide to HR professionals at any stage of their data journey. The second edition seamlessly weaves AI into a narrative that's easy to engage with and is packed full of examples that bring the theories to life." * Mark Ferrie, People Analytics Director, Meta *"Data-Driven HR is a terrific overview of the enormous world of people analytics and AI. For people trying to understand this important space, this book shows you the way." * Josh Bersin, Global Industry Analyst and CEO of The Josh Bersin Company *"Data, analytics and AI provides to elevate HR from its traditional role as a support function to one of a strategic partner creating value for the enterprise, its customers and its employees. There's a well-thumbed copy of the first edition of Data Driven HR on my bookshelf, and in this timely update Marr, one of the most knowledgeable people on the topic, explains how data and AI can enable HR to drive better decision making about people, deliver an enhanced service to employees; and make HR processes more efficient." * David Green, Managing Partner at Insight222, co-author of Excellence in People Analytics, and host of the Digital HR Leaders podcast. *"Bernard Marr has once again delivered an indispensable guide to harnessing the power of data, analytics and AI in HR. This updated edition thoroughly captures the latest innovations shaping human resources while still being accessible for HR professionals at any level. Through compelling examples and clear frameworks, Marr demonstrates how to drive business value through evidence-based talent practices. This is a must-read playbook for any HR leader looking to build capabilities in data-driven decision-making." * Professor Max Blumberg, PhD, University of Leeds *"This is a great guide for HR professionals who are grappling with the transition to becoming data led. It's easy to read, and with real examples and case studies across the employee lifecycle, it's also a pragmatic resource to have in your HR toolkit." * Ashish Sinha Korn Ferry Head of People Analytics, AI & Strategy EMEA Practice Leader *"AI is transforming the world of work and our personal lives. With a people-centric approach, Bernard Marr demystifies data driven AI enabled HR with context, thought provoking insights and examples of AI at the time this book was written. We all have a role to play when it comes to this rapidly evolving space as the output of AI will be a reflection of our culture and values. Staying on top of leading practices, lessons learned, emerging regulations and standards is critical so we can unlock AI's potential and value add to the business, our customers and employees while minimizing risk. This book sets the foundation so we can do just that!" * Terilyn Juarez Monroe, Terilyn Juarez Monroe, Chief People Officer *"Data-Driven HR is an indispensable resource for Career Services professionals looking to equip their students with cutting-edge strategies in today's competitive job market. This comprehensive book offers invaluable insights into recruitment and candidate selection, employer branding, pinpointing the most effective recruitment channels, and harnessing AI-enhanced automation to identify and assess the best candidates for businesses. It's a game-changer for career advisors committed to empowering their students with the knowledge and skills needed to excel in the evolving world of talent acquisition and HR." * Dr. Amber Wigmore Álvarez, Associate Professor, IE Business School and IE University *Table of Contents Chapter - 00: Preface; Section - ONE: Data, Analytics and AI in HR; Chapter - 01: How data and AI are transforming HR; Chapter - 02: How data and AI have come to revolutionise HR; Chapter - 03: The Data, Analytics and AI tools available to HR; Section - TWO: Data-Driven and AI-enabled HR in Practice; Chapter - 04: Better HR insights and decision-making; Chapter - 05: Recruitment and candidate selection; Chapter - 06: Employee Onboarding; Chapter - 07: Performance Monitoring and Management; Chapter - 08: Employee Training and Development; Chapter - 09: Performance monitoring and management; Chapter - 10: Identify the use cases; Chapter - 11: Building skills and aligning culture; Section - THREE: Making data-driven and AI enabled HR happen; Chapter - 12: Identifying the use cases for your organization; Chapter - 13: The future of HR

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Book SynopsisRoberto M Maranca is currently Data Officer for the Energy Management Business of Schneider Electric and prior to that, held C-suite leadership roles as the Group Data Officer for Lloyds Banking Group and Chief Data Officer at General Electric. He has been listed multiple times as one of Data IQ 100's most influential people in data and is a regular keynote speaker at leading data and business conferences. He is based in London, UK.

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Book SynopsisDr Sajia Ferdous is a Lecturer in Organizational Behaviour at Queen's Business School, Queen's University Belfast, UK. She is a Human Resource Management expert and teaches at postgraduate research, postgraduate taught, and undergraduate levels. She is a Fellow of Advance HE (formerly the HEA). Previously, she held teaching positions at the University of Manchester and also worked in managerial roles within the financial industry.

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Book SynopsisKian Bakhtiari is founder of The People, a creative company powered by a global community of young changemakers. Based in London, UK, he was formerly Youth Insight Lead at Dentsu and is now Advisor to UN Climate Change and One Young World Ambassador. For his contributions to marketing, he has been named one of the Top 50 Future Leaders by the Financial Times. He regularly writes about marketing through a Millennial and Gen-Z lens for Forbes CMO Network and is deeply passionate about using the power of creativity for good.

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Book SynopsisTobias Gutmann is Assistant Professor at EBS Business School, where he is the Head of the Siemens Product Innovation Lab. He is based in Munich, Germany. Sebastian Greiss advises clients at 27pilots, a Deloitte business, in establishing and operating Venture Client units and founded StationX, the Venture Client Unit, at Siemens Mobility. He is based in Munich, Germany. Christian Hüttenhein founded BoschIndustry Consulting and was the Venture Partner and Co-Founder of Open Bosch, the Venture Client Unit of the Bosch Group. He is based in Frankfurt, Germany.

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Book SynopsisAmanda Coleman, based in Manchester, UK, is a crisis communication specialist, director and founder of Amanda Coleman Communication Ltd. With more than 20 years' experience in emergency services communication, she's a fellow of the CIPR and the PRCA. She's an advisor for the Resilience Advisors Network, Senior Associate of the Centre for Crisis and Risk Communication and Chair of the UK's Emergency Planning Society Communication Professional Working Group. She's the author of Crisis Communication Strategies and Everyday Communication Strategies, published by Kogan Page.

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Book SynopsisKamales Lardi is a global thought leader on digital transformation and an expert on emerging technology solutions including AI, blockchain and IoT. She is CEO of Lardi & Partner Consulting and has advised many multinational companies across various industries in Europe, Asia and Africa. Kamales is Chair of the FORBES Business Council Women Executives, a Teaching Fellow at Durham University Business School and has been listed in the "Top 10 Global Influencers & Thought Leaders in Digital Transformation" (Thinkers360). She is based near Schwyz, Switzerland.

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Book SynopsisChris Tamdjidi is co-Managing Director of Awaris, a leading mindfulness and resilience consultancy. He has led resilience projects for over 50 companies. He is based in Cologne, Germany.Liane Stephan is co-Managing Director of Awaris and a systemic coach, sports psychologist and certified psychotherapist. She is based in Cologne, Germany.Dr. Silke Rupprecht is Director of Research at Awaris and teaches mindfulness at the University of Oxford Mindfulness Centre. She is based in Hamburg, Germany.Michael Mackay Richards is a global economic and political research analyst and certifiedmeditation instructor with the British School of Meditation. He works freelance for the research arm of The Economist Group, as well as for Fitch. He is based in London, UK.

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Book SynopsisChris Tamdjidi is co-Managing Director of Awaris, a leading mindfulness and resilience consultancy. He has led resilience projects for over 50 companies. He is based in Cologne, Germany.Liane Stephan is co-Managing Director of Awaris and a systemic coach, sports psychologist and certified psychotherapist. She is based in Cologne, Germany.Dr. Silke Rupprecht is Director of Research at Awaris and teaches mindfulness at the University of Oxford Mindfulness Centre. She is based in Hamburg, Germany.Michael Mackay Richards is a global economic and political research analyst and certifiedmeditation instructor with the British School of Meditation. He works freelance for the research arm of The Economist Group, as well as for Fitch. He is based in London, UK.

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Book SynopsisBev Burgess is founder and Chief Executive at Inflexion Group, and is best known as a worldwide authority on Account-Based Marketing. She has held senior marketing roles at British Gas, Epson, Fujitsu and ITSMA, and since she first codified ABM in 2003, she has personally helped over 40 of the world's most influential firms accelerate account growth. Based near London, UK, she is also the author of A Practitioner's Guide to Account-Based Marketing, Account Based Growth and Executive Engagement Strategies, all published by Kogan Page.

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Book SynopsisJessica Gillingham is the Founder and CEO of Abode Worldwide, a global public relations agency that partners with technology brands and enterprise operators across hospitality and lodging to transform the industry for the future. She is an advisor for Vitur Summit, The Shortyz and the Skift Short Term Rental Summit, and has written for Hospitality Technology and International Hospitality Media. Jessica Gillingham is based in Bath, UK.

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Book SynopsisJessica Gillingham is the Founder and CEO of Abode Worldwide, a global public relations agency that partners with technology brands and enterprise operators across hospitality and lodging to transform the industry for the future. She is an advisor for Vitur Summit, The Shortyz and the Skift Short Term Rental Summit, and has written for Hospitality Technology and International Hospitality Media. Jessica Gillingham is based in Bath, UK.

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Book SynopsisJulie Hodges is a leading expert on change in organizations and is a Professor of Organizational Change at Durham University Business School, UK. She worked as a business consultant for over 20 years in several organizations including PwC, Vertex and the UK British Council. She is an Academic Fellow of the International Council of Management Consulting Institutes (ICMCI), a Principal Fellow of the Higher Education Academy and a Senior Fellow of the Foundation for Management Education (FME). She is the author of People-Centric Organizational Change and Consulting, Organization Development and Change, both published by Kogan Page.

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Book SynopsisJenna Tiffany, based in London, UK and Lisbon, Portugal is Founder and Strategy Director at marketing agency Let'sTalk Strategy and is recognized as one of the top 50 marketers to follow in the world. A Chartered Marketer and awarded fellow of the IDM, she has worked with brands such as Shell, Hilton and World Duty-Free, and is an elected member of the prestigious DMA UK Email Marketing Council. Jenna Tiffany is also an international conference speaker, qualified teacher and a thought-leader on marketing trends.

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Book SynopsisSimon Asplen-Taylor is the founder and CEO of DataTick, a leading data, analytics and AI consultancy and was the first Chief Data Officer in the UK. He previously served as Chief Data Officer for multiple FTSE firms including Bupa, UBS, Tesco and Regus and led some of the largest data led transformations in Europe. He is a Fellow of the Royal Statistical Society (RSS) and serves on the RSS's AI Taskforce. He In 2023, he was named by CEO Magazine as Most Influential Data Analytics CEO. He is based in London, UK.

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Book SynopsisSimon Asplen-Taylor is the founder and CEO of DataTick, a leading data, analytics and AI consultancy and was the first Chief Data Officer in the UK. He previously served as Chief Data Officer for multiple FTSE firms including Bupa, UBS, Tesco and Regus and led some of the largest data led transformations in Europe. He is a Fellow of the Royal Statistical Society (RSS) and serves on the RSS's AI Taskforce. He In 2023, he was named by CEO Magazine as Most Influential Data Analytics CEO. He is based in London, UK.

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Book SynopsisPerry Timms has more than 20 years' experience in HR and organizational development. He is an international conference speaker, consultant and the Founder and Chief Energy Officer at People & Transformational HR Ltd. He is a Chartered Member of the CIPD, a fellow of the Royal Society of Arts (RSA), an Adjunct Professor at Hult International Business School and a Visiting Fellow at Cranfield School of Management. Based in Northampton, UK, he was named five times by HR Magazine as one of the Most Influential HR Thinkers and has now been inducted into the HR Most Influential Hall of Fame. He is the author of Transformational HR, also published by Kogan Page.

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Book SynopsisPerry Timms has more than 20 years' experience in HR and organizational development. He is an international conference speaker, consultant and the Founder and Chief Energy Officer at People & Transformational HR Ltd. He is a Chartered Member of the CIPD, a fellow of the Royal Society of Arts (RSA), an Adjunct Professor at Hult International Business School and a Visiting Fellow at Cranfield School of Management. Based in Northampton, UK, he was named five times by HR Magazine as one of the Most Influential HR Thinkers and has now been inducted into the HR Most Influential Hall of Fame. He is the author of Transformational HR, also published by Kogan Page.

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Book SynopsisCharlotte Henry is a journalist covering tech, media and politics. Her byline has appeared in publications including City AM, the Independent on Sunday, The Times Red Box, the Telegraph and the TLS. She runs her own media outlet, The Addition, which gives insight into the crossover of media, technology and culture. Charlotte Henry is based in London, UK

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Book SynopsisStefan Stremersch is the Founder of MTI2 which is a consultancy focused on supporting organizations and their people to use their potential to achieve commercial success. He is an author, conference speaker and globally renowned expert on innovation. He is also a Professor at Erasmus University Rotterdam, Ghent University, Belgium and has previously held positions at IESE Business School, Spain and the University of Southern California, USA. He is based in Rotterdam, the Netherlands.

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Book SynopsisColin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (all published by Kogan Page). He is based in Penzance, Cornwall, UK.

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Book SynopsisColin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (all published by Kogan Page). He is based in Penzance, Cornwall, UK.

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Book SynopsisMartin Newman has over 35 years' experience in marketing, digital, CEO and Chairman roles working with major brands including Harrods, Burberry, Pentland Brands and Intersport. Based in the UK, he serves as a Chairman and Board Advisor to a host of well-known brands, and is the founder of The Customer First Group and Customer Service Action. A renowned thought-leader, he has been named by Retail Week as one of the 50 most powerful people in online retail for 5 consecutive years, and listed in the Retail Insiders top 100 Retail Movers & Shakers and the British Vogue Online Fashion 100. He is the author of The Power of Customer Experience (also published by Kogan Page).Professor Malcolm McDonald is Emeritus Professor at Cranfield and Honorary Professor at Warwick Business School. As Chairman of six companies, McDonald works with the operating boards of some of the world's leading multinationals and has written over 40 books, including the bestseller, Marketing PlaTrade Review"The vital importance of customer-centricity is an enduring business truth. Newman and McDonald's book creates a contemporary perspective on how businesses can embrace this goal in new ways. Typically, their ideas are hugely practical and straightforward for organizations to implement." * David Wild, CEO, Domino’s *"A pithy, practical, enjoyable and thought-provoking book that brings new insights into consumer behaviour and how to improve the experience you deliver. This book will appeal to anyone who works in a consumer business, irrespective of the sector. A book that you can read from cover to cover and then dip in and out of when you are looking for inspiration to change the way you might be framing a consumer challenge. I really love the practical and relatable examples." * Debbie Hewitt MBE, Chairman, White Stuff *"Written by one of the world's leading multichannel customer experience experts with the support of one of the world's leading marketing academics, this practical guide to improving customer experience is essential reading for anyone who wants to thrive in an increasingly disrupted, hyper-local, mobile world. I have worked with both of them separately, but this author combination provides a powerful fusion." * Andy Rubin, Chairman, Pentland Brands *"100 ways to turn disruption into opportunities. This book should become your best friend in a fast-changing retail environment. Newman's common sense is brilliant!" * Paul Delaoutre, President, Al-Futtaim Retail *"If you are a CEO, buy this book for your team and devote an off-site day (or two) to undertaking an honest appraisal of how you score against Martin Newman's 100 recommendations for transforming your service culture. If you are not a CEO, buy this book and give it to your CEO." * Richard Pennycook, Non-Executive Director and Chairman, retail sector *Table of Contents Chapter - 00: Introduction; Chapter - 01: Put the customer first: if you don’t, someone else will; Chapter - 02: Marketplaces and disruptors are eating your lunch (taking your market share); Chapter - 03: Removing friction from the customer’s journey: getting the basics right in travel, retail, food and beverage, leisure and financial services; Chapter - 04: How to be disruptive in your own business; Chapter - 05: The role of the store and its new footprint; Chapter - 06: We live in a hyper-local world where mobile is key; Chapter - 07: Organizational design to put the customer first; Chapter - 08: Cultural change – must be top down and bottom up; Chapter - 09: Less about corporate, more about social responsibility; Chapter - 10: Retail as a service; Chapter - 11: Winning the hearts and minds of customers in international markets; Chapter - 12: Customer-centric marketing communications; Chapter - 13: A new framework for the marketing mix: the Customer Mix or 6Ws; Chapter - 14: Strategic social media and its importance to the whole organization; Chapter - 15: The impact of AI, augmented virtual reality, machine learning and voice on customer experience; Chapter - 16: The rise of the ‘ations’ in driving differentiation; Chapter - 17: Understanding customer behaviour: turning data into actionable insight and the key drivers for customer relationship management; Chapter - 18: So where do you start to transform your business?; Chapter - 19: 100 practical ways to improve customer experience;

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