Applied computing Books

237 products


  • Essence of Systems Analysis and Design: A

    Springer Verlag, Singapore Essence of Systems Analysis and Design: A

    4 in stock

    Book SynopsisThe main objective is to provide quick and essential knowledge for the subject with the help of summary and solved questions /case studies without going into detailed discussion. This book will be much helpful for the students as a supplementary text/workbook; and to the non-computer professionals, who deal with the systems analysis and design as part of their business. Such problem solving approach will be able to provide practical knowledge of the subject and similar learning output, without going into lengthy discussions.Though the book is conceived as supplementary text/workbook; the topics are selected and arranged in such a way that it can provide complete and sufficient knowledge of the subject.Table of ContentsChapter 1. Introductory Concepts of Systems Analysis and Design.- Chapter 2. Requirements Determination.- Chapter 3. Structured System Development Approach.- Chapter 4. Systems Prototype Approach.- Chapter 5. Computer Assisted Tools for Software Development.- Chapter 6. Systems Design.- Chapter 7. System Quality and Implementation Issues.

    4 in stock

    £58.49

  • Starting an Online Business AllinOne For Dummies

    John Wiley & Sons Inc Starting an Online Business AllinOne For Dummies

    3 in stock

    Book Synopsis

    3 in stock

    £23.24

  • Applied Machine Learning and AI for Engineers

    O'Reilly Media Applied Machine Learning and AI for Engineers

    5 in stock

    Book SynopsisWhile many introductory guides to AI are calculus books in disguise, this one mostly eschews the math. Instead, author Jeff Prosise helps engineers and software developers build an intuitive understanding of AI to solve business problems.

    5 in stock

    £47.99

  • Utility Communication Networks and Services:

    Springer International Publishing AG Utility Communication Networks and Services:

    2 in stock

    Book SynopsisThis CIGRE green book begins by addressing the specification and provision of communication services in the context of operational applications for electrical power utilities, before subsequently providing guidelines on the deployment or transformation of networks to deliver these specific communication services. Lastly, it demonstrates how these networks and their services can be monitored, operated, and maintained to ensure that the requisite high level of service quality is consistently achieved.Table of ContentsPART 1 - OPERATIONAL APPLICATIONS AND THEIR COMMUNICATION REQUIREMENTS 1. Operational Applications in the Power Delivery System 2. Substation-to-Substation Applications 3. Substation-to-Central Platform Applications 4. Inter-platform Applications 5. Office-to-Field Applications 6. Distribution Applications PART 2 - PROVISIONING OF UTILITY-GRADE COMMUNICATION SERVICES 1. Service Provisioning, Quality of Service and SLA 2. Service specification attributes (time, loss, throughput, dependability, security, cost) 3. Building and Adjusting Service Level Agreements – the Service Catalog <4. Service Provisioning Models and their impact on the Delivery Process PART 3 - DELIVERY OF COMMUNICATION SERVICES IN THE UTILITY ENVIRONMENT 1. Introduction 2. Communication Service Delivery Architecture 3. Service Interfacing at the Access Point 4. Time Synchronization at User-to-Network Interface 5. Circuit and Packet Conversions at the Service Access Point 6. Modeling the Service Delivery Process 7. Managing the Delivered Communication Service 8. Meeting Service Quality at a Packet Switched Access Point 9. Integrating Service Delivery for IT and OT Communications Part 4 - DEPLOYING RELIABLE AND SECURE NETWORK INFRASTRUCTURES 1. Introduction 2. An Overview on Network Technologies 3. Hierarchical and Overlay Architectures 4. Revisiting the Process Model – Upstream Management 5. Telecom Network Asset Ownership 6. Planning Network Transformations and Migrations 7. Cyber-secure and Disaster-resistant Communications Part 5 - MAINTAINING NETWORK OPERATION IN NORMAL AND DISASTER SITUATIONS 1. Introduction 2. Reasons for a Formal Approach to O&M 3. O&M Scope, Process and Organization 4. Managing Faults and Anomalies 5. Incident Management and Work Assignment 6. Configuration and Change Management 7. Quality and Performance Monitoring 8. Telecom O&M Communications and Field Worker Support

    2 in stock

    £89.99

  • AI for Good

    John Wiley & Sons Inc AI for Good

    15 in stock

    Book Synopsis

    15 in stock

    £18.69

  • Digital Forensics Investigation and Response

    Jones and Bartlett Publishers, Inc Digital Forensics Investigation and Response

    15 in stock

    Book Synopsis

    15 in stock

    £74.70

  • Distributed Machine Learning Patterns

    Manning Publications Distributed Machine Learning Patterns

    3 in stock

    Book SynopsisPractical patterns for scaling machine learning from your laptop to a distributed cluster. In Distributed Machine Learning Patterns you will learn how to: Apply distributed systems patterns to build scalable and reliable machine learning projects Construct machine learning pipelines with data ingestion, distributed training, model serving, and more Automate machine learning tasks with Kubernetes, TensorFlow, Kubeflow, and Argo Workflows Make trade offs between different patterns and approaches Manage and monitor machine learning workloads at scale Scaling up models from standalone devices to large distributed clusters is one of the biggest challenges faced by modern machine learning practitioners. Distributed Machine Learning Patterns teaches you how to scale machine learning models from your laptop to large distributed clusters. In Distributed Machine Learning Patterns, you'll learn how to apply established distributed systems patterns to machine learning projects, and explore new ML-specific patterns as well. Firmly rooted in the real world, this book demonstrates how to apply patterns using examples based in TensorFlow, Kubernetes, Kubeflow, and Argo Workflows. Real-world scenarios, hands-on projects, and clear, practical DevOps techniques let you easily launch, manage, and monitor cloud-native distributed machine learning pipelines Distributed Machine Learning Patterns teaches you how to scale machine learning models from your laptop to large distributed clusters. In it, you'll learn how to apply established distributed systems patterns to machine learning projects, and explore new ML-specific patterns as well. Firmly rooted in the real world, this book demonstrates how to apply patterns using examples based in TensorFlow, Kubernetes, Kubeflow, and Argo Workflows. Real-world scenarios, hands-on projects, and clear, practical DevOps techniques let you easily launch, manage, and monitor cloud-native distributed machine learning pipelines. about the technology Scaling up models from standalone devices to large distributed clusters is one of the biggest challenges faced by modern machine learning practitioners. Distributing machine learning systems allow developers to handle extremely large datasets across multiple clusters, take advantage of automation tools, and benefit from hardware accelerations. In this book, Kubeflow co-chair Yuan Tang shares patterns, techniques, and experience gained from years spent building and managing cutting-edge distributed machine learning infrastructure. about the book Distributed Machine Learning Patterns is filled with practical patterns for running machine learning systems on distributed Kubernetes clusters in the cloud. Each pattern is designed to help solve common challenges faced when building distributed machine learning systems, including supporting distributed model training, handling unexpected failures, and dynamic model serving traffic. Real-world scenarios provide clear examples of how to apply each pattern, alongside the potential trade offs for each approach. Once you've mastered these cutting edge techniques, you'll put them all into practice and finish up by building a comprehensive distributed machine learning system.Trade Review'This is a really well thought out book on the problem of dealing with machine learning in a distributed environment.' Richard Vaughan 'A sound introduction to the exciting field of distributed ml for practitioners.' Pablo Roccat 'I came away with a greater familiarity with distributed training ideas, problems, and solutions.' Matt SarmientoTable of Contentstable of contents PART 1: BASIC CONCEPTS AND BACKGROUND READ IN LIVEBOOK 1INTRODUCTION TO DISTRIBUTED MACHINE LEARNING SYSTEMS PART 2: PATTERNS OF DISTRIBUTED MACHINE LEARNING SYSTEMS READ IN LIVEBOOK 2DATA INGESTION PATTERNS READ IN LIVEBOOK 3DISTRIBUTED TRAINING PATTERNS READ IN LIVEBOOK 4MODEL SERVING PATTERNS READ IN LIVEBOOK 5WORKFLOW PATTERNS READ IN LIVEBOOK 6OPERATION PATTERNS PART 3: BUILDING A DISTRIBUTED MACHINE LEARNING PIPELINE 7 OVERVIEW OF PROJECT ARCHITECTURE 8 OVERVIEW OF RELEVANT TECHNOLOGIES 9 A COMPLETE IMPLEMENTATION

    3 in stock

    £43.69

  • Information Technology for Management

    John Wiley & Sons Inc Information Technology for Management

    1 in stock

    Book SynopsisTable of Contents1 Digital Transformation Disrupts Companies, Competition, and Careers Case 1.1 Opening Case: China's Digitization Expands Business Opportunities and GDP 1.1 Doing Business in the On-Demand Economy 1.2 Business Process Improvement and Competition 1.3 IT Innovation and Disruption 1.4 IT and You Case 1.2 Business Case: The IoT Comes to Sports Case 1.3 Business Case: Retail Digital Transformation in Singapore Case 1.4 Video Case: Creating a Digital Vision to Transform a Company and Improve the Customer Experience 2 Information Systems, IT Infrastructure, and the Cloud Case 2.1 Opening Case: The Amazing Story of Tommy Flowers-Creator of the First Programmable Computer 2.1 IS Concepts and Classification 2.2 IT Infrastructure, IT Architecture, and Enterprise Architecture 2.3 Data Centers and Cloud Computing 2.4 Virtualization and Virtual Machines Case 2.2. Business Case: BMW Becomes More Competitive with Private and Hybrid Clouds Case 2.3 Video Case: Cloud Computing at Coca-Cola Is Changing Everything 3 Data Management, Data Warehouses, and Data Governance Case 3.1 Opening Case: Asia Capital Reinsurance Leverages Data Analytics Platforms 3.1 Data Management 3.2 Data Warehouses and Data Marts 3.3 Data Governance and Master Data Management (MDM) 3.4 Information Management 3.5 Electronic Document, Record, and Content Management Case 3.2 Business Case: AgriDigital, Australia. Blockchain Supported Insights for Farmers 4 Networks, the Internet of Things (IoT), and Edge Computing Case 4.1 Opening Case: Sony Builds an IPv6 Network to Fortify Competitive Edge 4.1 Network Fundamentals 4.2 Wireless Networks and Standards 4.3 Mobile Computing and the Internet of Things (IoT) 4.4 Network Quality of Service Case 4.2 Business Case: Carnival Seeks to Keep Passengers Happier at Sea with IoT, NFC, and Edge Computing 5 Data Privacy and Cyber Security Case 5.1 Opening Case: Yahoo Is Fined $117.5 Million for Worst Data Hacks in History 5.1 Data Privacy Concerns and Regulations 5.2 Extent and Cost of Cyberattacks and Cyber Threats 5.3 Cyberattack Targets and Consequences 5.4 Defending Against Cyberattacks and Managing Risk 5.5 Regulatory Controls, Frameworks, and Models Case 5.2 Business Case: LinkedIn Hack: Lessons Learned and Hidden Dangers 6 Business Intelligence, Data Science, and Data Analytics Case 6.1 Financial Intelligence Fights Fraud 6.1 Business Intelligence and Data Science 6.2 Big Data and Advanced Data Analytics 6.3 Descriptive Data Analytics Methods and Techniques 6.4 Predictive and Prescriptive Data Analytics Methods and Techniques Case 6.2 Business Case: London Heathrow Airport Launches BI and Machine Learning to Improve Airfield Management, Predict Passenger Flow, and Transform Airport Security Case 6.3 Video Case: The Beauty of Data Visualization 7 Social Media and Semantic Web Technology Case 7.1 Opening Case: The Darkside of Digital Campaigns: Disinformation and Foreign Influence 7.1 Web 2.0 Technologies 7.2 Social Web Tools and Applications 7.3 Using Search Technology for Business Success 7.4 A Search for Meaning-Web 3.0 and Semantic Technology 7.5 Recommendation Engines Case 7.2 Recommending Wine to Online Customers Case 7.3 Video Case: Power Searching with Google 8 Omnichannel Retailing, E-commerce, and Mobile Commerce Technology Case 8.1 Opening Case: Amazon Pioneers New In-Store Retail Concept 8.1 Omnichannel Retailing 8.2 In-Store Retail Technology 8.3 E-commerce-Online Retailing 8.4 Mobile Commerce 8.5 Mobile Payment and Financial Services Case 8.2 Business Case: eBay-An E-commerce Pioneer Faces New Challenges Case 8.3 Video Case: Searching with Pictures Using Mobile Visual Search 9 Functional Business Systems Case 9.1 Opening Case: Business Case: Equifax Data Breach Highlights Need for Regulatory Compliance Changes in Financial Management 9.1 Functional and Cross-Functional Business Processes 9.2 Production and Operations Management Systems 9.3 Sales and Marketing Management Systems 9.4 Accounting, Finance, and Regulatory Compliance Systems 9.5 Human Resource Information Systems (HRIS) Case 9.2 Business Case: MAHLE GmbH Partners with SAP and MHP to Digitalize Its Logistics and Product Development Processes Case 9.3 Video Case: Fuze Increases Its Sales and Marketing Success with an Account-Based Marketing System 10 Enterprise Systems Case 10.1 Opening Case: High-profile Food Recalls Prompt Walmart to Create a Safer, More Transparent, and More Efficient Global Food Supply Chain 10.1 Intro to Enterprise Systems 10.2 Enterprise Resource Planning 10.3 Supply Chain Management 10.4 Customer Relationship Management 10.5 Communicating and Collaborating with Knowledge Management, Content Management, and Enterprise Social Platforms Case 10.2 Business Case: Lowe's Integrates Augmented Reality and Robot Assistants into Its SCM and CRM Programs Case 10.3 Video Case: P&G-Creating Conversations with Global Consumers 11 Artificial Intelligence, Robotics, and Quantum Computing Technology Case 11.1 Opening Case: HSBC Adopts Machine Learning Artificial Intelligence to Fight Money Laundering 11.1 How AI Works 11.2 AI Applications in Business and Society 11.3 AI and Society (Ethics) 11.4 Robotics Case 11.2 Business Case: Recommendation Systems Powered by AI-Still Room for Improvement 12 IT Strategy, Sourcing, and Strategic Technology Trends Case 12.1 Opening Case: San Diego County's 20-Year Outsourcing Journey (to be checked for change) 12.1 IT Strategy and Competitive Advantage 12.2 IT Strategic Planning, Process, and Tools 12.3 IT Sourcing Strategies and IT Service Management 12.4 Strategic Technology Trends Case 12.2 Business Case: Optimization with Cloud Management Platform 13 Systems Development and Project, Program and Portfolio Management Case 13.1 Opening Case: Keeping Your Project on Track, Knowing When It Is Doomed 13.1 Systems Development 13.2 Software Development Methodologies 13.3 Project, Program, and Portfolio Management 13.4 Initiating, Planning, and Executing Projects 13.5 Monitoring/ Controlling and Closing Projects Case 13.2 Business Case: DevOps for Agile Innovation in Travel Services Case 13.3 Demo Case: Mavenlink Project Management and Planning Software 14 IT Ethics and Local and Global Sustainability Case 14.1 Opening Case: Royal Bank of Scotland Leverages Technology to Fulfill Its Strategy to Build a More Sustainable Bank 14.1 An Introduction to Ethics 14.2 ICT and Local Sustainability 14.3 ICT and Global Sustainability Case 14.2 Business Case: Green Digital Transformation Case 14.3 Video Case: IT Ethics in the Workplace

    1 in stock

    £51.29

  • The Business of Android Apps Development

    Springer-Verlag Berlin and Heidelberg GmbH & Co. KG The Business of Android Apps Development

    1 in stock

    Book SynopsisThe growing but still evolving success of the Android platform has ushered in a second mobile technology gold rush for app developers. Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today''s app developers. While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning. Written for today''s Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today''s story on how to make money on Android apps. This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore. <Table of Contents1. The Android Market: A Background 2. Making Sure Your App Will Succeed 3. Legal Issues: Better Safe Than Sorry 4. A Brief Introduction to Android Development 5. Develop Apps Like a Pro 6. Making Money with Ads on Your Application 7. In-App Billing: Putting A Store in Your Application 8. Making App Marketplaces Work for You 9. Getting The Word Out 10. After You Have A User Base

    1 in stock

    £20.99

  • Integrating Serverless Architecture

    APress Integrating Serverless Architecture

    1 in stock

    Book Synopsis Design, develop, build, and deliver an end-to-end serverless architecture by leveraging Azure services, frameworks, and tools. This book offers a holistic approach, guiding you through the design and development of a Twitter Bot application, while leveraging Azure Functions. Integrating Serverless Architecture begins with an overview of serverless computing and getting started with Azure Functions. Here, you will create a Twitter bot function which scans Twitter for the latest tweets and makes use of dependency injection. Further, you will learn about Azure Cosmos DB where you will cover its change feed mechanism and the repository pattern. You will create a Cosmos DB trigger-based tweet notifier function, which will broadcast the latest tweets to connected clients. You will explore the basics of Azure Service Bus and create a tweet scheduler function, which will prioritize different keywords for the Twitter bot function. Along the way, you will debug, deliverTable of Contents 1. New Era of Serverless Computing · Introduction to Serverless Computing · Introduction to Twitter Bot application · Scope of Work · Technologies to be Used · Logical Architecture · Physical Architecture · Software Prerequisites · Summary · References 2. Getting Started with Azure Functions · Understanding Azure Functions · Explore Tweetinvi Library and interact with Twitter · Create a Tweet Bot Function · Debug the Azure Function · Logging support in Azure Function · Deploy the Function to Azure · Exercises · Summary · References 3. Explore Azure Cosmos DB and its Change feed mechanism · Introduction to Azure Cosmos DB · Azure Cosmos DB Repository Pattern · Sample CRUD Operations · Integrate with Tweet Bot Function · Understand Change Feed mechanism · Implement Azure Cosmos DB Trigger Function · Exercises · Summary · References 4. Secure Secrets in Azure Key Vault · Introduction to Azure Key Vault · Store Secrets in Key Vault · Access Secrets in Azure Functions from Key Vault · Summary · References 5. Getting Started with Azure SignalR Service · Introduction to Azure SignalR Service · Create a SignalR Service · Integrate with Azure Cosmos DB Trigger Function · Summary · References 6. Create Tweet Bot Web Application · Getting started with .NET Core · Create a Web application with Materialize CSS · Integrate with Tweetinvi to display list of Hashtags · Save User Preference to Cosmos DB · Display latest tweets from Cosmos DB · Integrate with Azure SignalR Service and display real-time notifications · Deploy to Azure Web App Service · Exercises · Summary · References 7. Enable App Service Authentication on Azure Functions · Introduction to App Service Authentication · Enable App Service Authentication on Azure Web App · Enable App Service Authentication on Azure Functions · Integrate Authentication flow from Web app to Azure Functions · Exercises · Summary · References 8. Configuring Continuous Integration and Continuous Deployment to Azure Environment · Design a Continuous Integration and Deployment pipeline · Create VSTS and Check-in the Source Code · Create Build Definition · Create Release Definition · Testing the CI/CI Pipeline · Provisioning and configuring our Azure Function infrastructure (optional) · Extending Twitter Bot Exercises 9. Setup Continuous Integration and Continuous Deployment pipeline for Azure Functions

    1 in stock

    £41.24

  • Digital Fluency

    APress Digital Fluency

    1 in stock

    Book Synopsis If you are curious about the basics of artificial intelligence, blockchain technology, and quantum computing as key enablers for digital transformation and innovation, Digital Fluency is your handy guide. The real-world applications of these cutting-edge technologies are expanding rapidly, and your daily life will continue to be affected by each of them. There is no better time than now to get started and become digitally fluent. You need not have previous knowledge of these versatile technologies, as author Volker Lang will expertly guide you through this digital age. He illustrates key concepts and applications in numerous practical examples and more than 48 catchy figures throughout Digital Fluency. The end of each chapter presents you with a helpful implementation checklist of central lessons before proceeding to the next. This book gets to the heart of digital buzzwords and concepts, and tells you what they truly mean. Table of ContentsPreface1 Digitalization & Digital Transformation1.1 Historical Business Transformations1.2 Innovation & Disruption Theory1.3 The Digital Ecosystem1.3.1 Major Driving Forces1.3.2 Digital Transformation Strategy1.3.3 The Role of Qubits, Blocks and Neurons1.3.4 Innovation Models of Google, Amazon & Co.1.4 Classical Data Processing1.4.1 The Digital Code1.4.2 Principles of Operation1.4.3 Computers & Other Digital DevicesReferences2 Quantum Computing2.1 Setting the Quantum Computing Scene2.2 The Strange World of Quantum Computing2.2.1 Spooky Quantum Reality2.2.2 How Quantum Computers Operate2.2.3 The Fussy Search after the Perfect Qubit2.3 Quantum Computers Today2.3.1 Current Business Applications2.3.2 Commercially Available Systems2.3.3 Next Challenges2.4 Summary & Implementation FrameworkReferences3 Blockchain Technology3.1 Setting the Blockchain Scene3.1.1 The Role of Transactions & Money in History3.1.2 Basic Functions of Money in Society3.2 Blockchain Fundamentals3.2.1 Decentralization and the Arrival of Trust3.2.2 The Immutable Data Structure3.2.3 Digital Value Transfer3.2.4 The Authorization of Transactions by Digital Signatures3.2.5 Deploying Trust by Consensus and Mining3.2.6 Smart Business Contracts3.3 Blockchain Technology Today3.3.1 Implementation Challenges for Enterprises3.3.2 Current Business Applications3.3.3 Further Use Cases3.4 Summary & Implementation FrameworkReferences4 Artificial Intelligence4.1 Setting the Artificial Intelligence Scene4.1.1 The Symbiosis of Neurobiology & Information Theory4.1.2 The Conference that Started it All4.1.3 IBM’s Legendary Projects DeepBlue & Watson4.2 Central Ideas behind Artificial Intelligence4.2.1 The Cost Function4.2.2 Minimization of the Cost Function4.3 The Five Categories of Learning4.3.1 Supervised Learning4.3.2 Unsupervised Learning4.3.3 Deep Learning4.3.4 Ensemble Methods4.3.5 Reinforcement Learning4.4 Top Use Cases and Business Applications4.4.1 Computer Vision4.4.2 Healthcare4.4.3 Natural Language Processing4.4.4 Energy Efficiency4.4.5 Drug Discovery4.4.6 Financial Services & Insurance4.5 Summary & Implementation FrameworkReferences5 Your Digital Action Plan5.1 Envision a Digital Business & Operating Model5.2 Select the Right Technology Stack5.3 Digitize the Core5.4 Identify Pilot Projects5.5 Empower Employees5.6 Shape the Organization & Structure5.7 Establish an Open Innovation Culture5.8 Leverage the EcosystemReferencesGlossary

    1 in stock

    £37.49

  • Modern Socio-Technical Perspectives on Privacy

    Springer Nature Switzerland AG Modern Socio-Technical Perspectives on Privacy

    1 in stock

    Book SynopsisThis open access book provides researchers and professionals with a foundational understanding of online privacy as well as insight into the socio-technical privacy issues that are most pertinent to modern information systems, covering several modern topics (e.g., privacy in social media, IoT) and underexplored areas (e.g., privacy accessibility, privacy for vulnerable populations, cross-cultural privacy). The book is structured in four parts, which follow after an introduction to privacy on both a technical and social level: Privacy Theory and Methods covers a range of theoretical lenses through which one can view the concept of privacy. The chapters in this part relate to modern privacy phenomena, thus emphasizing its relevance to our digital, networked lives. Next, Domains covers a number of areas in which privacy concerns and implications are particularly salient, including among others social media, healthcare, smart cities, wearable IT, and trackers. The Audiences section then highlights audiences that have traditionally been ignored when creating privacy-preserving experiences: people from other (non-Western) cultures, people with accessibility needs, adolescents, and people who are underrepresented in terms of their race, class, gender or sexual identity, religion or some combination. Finally, the chapters in Moving Forward outline approaches to privacy that move beyond one-size-fits-all solutions, explore ethical considerations, and describe the regulatory landscape that governs privacy through laws and policies. Perhaps even more so than the other chapters in this book, these chapters are forward-looking by using current personalized, ethical and legal approaches as a starting point for re-conceptualizations of privacy to serve the modern technological landscape. The book’s primary goal is to inform IT students, researchers, and professionals about both the fundamentals of online privacy and the issues that are most pertinent to modern information systems. Lecturers or teachers can assign (parts of) the book for a “professional issues” course. IT professionals may select chapters covering domains and audiences relevant to their field of work, as well as the Moving Forward chapters that cover ethical and legal aspects. Academics who are interested in studying privacy or privacy-related topics will find a broad introduction in both technical and social aspects.Table of Contents1. Introduction and Overview.- Part I: Privacy Theory and Methods.- 2. Privacy Theories and Frameworks.- 3. Revisiting APCO.- 4. Privacy and Behavioral Economics.- 5. The Development of Privacy Norms.- 6. Privacy Beyond the Individual Level.- Part II: Domains.- 7. Social Media and Privacy.- 8. Privacy-Enhancing Technologies.- 9. Tracking and Personalization.- 10. Healthcare Privacy.- 11. Privacy and the Internet of Things.- Part III: Audiences.- 12. Cross-Cultural Privacy Differences.- 13. Accessible Privacy.- 14. Privacy in Adolescence.- 15. Privacy and Vulnerable Populations.- Part IV: Moving Forward.- 16. User-Tailored Privacy.- 17. The Ethics of Privacy in Research and Design: Principles, Practices, and Potential.- 18. EU GDPR: Toward a Regulatory Initiative for Deploying a Private Digital Era.- 19. Reflections: Bringing Privacy to Practice.

    1 in stock

    £26.24

  • Digital Transformation of Education and Learning

    Springer Nature Switzerland AG Digital Transformation of Education and Learning

    1 in stock

    Book SynopsisThis book constitutes the refereed post-conference proceedings of the IFIP TC 3 Open Conference on Computers in Education, OCCE 2021, held in Tampere, Finland, in August 2021. The 22 full papers and 2 short papers included in this volume were carefully reviewed and selected from 44 submissions. The papers discuss key emerging topics and evolving practices in the area of educational computing research. They are organized in the following topical sections: Digital education across educational institutions; National policies and plans for digital competence; Learning with digital technologies; and Management issues.Table of ContentsDigital education across educational institutions.- An Integrated Model of Digitalisation-Related Competencies in Teacher Education.- Primary Education Student Teachers’ Perceptions of Computational Thinking through Bebras Tasks.- Programming Concepts in Lower Primary Years and their Cognitive Demands.- “Literacy from Python” Using Python for a Proposed Cross-curricular Teaching and Learning Model.- Advocating for Educational Support to Develop Socially Disadvantaged Young People’s Digital Skills and Competencies: Can Support Encourage their Human Development as Digital Citizens?.- Developing Inclusive Digital Pedagogies: Reflections on the Past, the Present and Future Directions.- Students’ Conceptions of Programming in the Context of Game Design.- A Closer Look at and Confirmation of the General and Study Interests of Future Computer Science Students.- Starter Projects in Python Programming Classes.- National policies and plans for digital competence.- Computer Education in Australia Fifty Years Ago.- Computational Thinking – Forces Shaping Curriculum and Policy in Finland, Sweden and the Baltic Countries.- Changing Computer Curricula in Australia.- Development of IPSJ Data Science Curriculum Standard.- Proof of Concept Teaching for 21st Century Digital Literacy in Portugal: A Pedagogical Approach Towards a New Educational Model.- Use of Vclass in Mathematics Education Delivery: The UEW Experience.- Needs and Challenges of Smart Agriculture and Entrepreneurship Education – A Case Study by the University of Agricultural Sciences, Dharwad, Karnataka, India.- Learning with digital technologies.- Vocational Education during School Shutdown - A Danish Case on Emergency Remote Teaching.- Analysis of Practical Examples of a Real-time Online Class on Agriculture in Space, Using the Collaborative Learning Tool “Digital Diamond Mandala Matrix”.- AsTRA – An Assessment Tool for Recognition and Adaptation of Prior Professional Experience and Vocational Training.- Is It Real? – Learners’ Perceptions on Tele-immersive 3D Video Technology and its Further Use in K-12 Education.- DigiFit4All – Conceptualisation of a Platform to Generate Personalised Open Online Courses (POOCs).- Management issues.- What Kind of E-assessment Feedback is Important to Students? An Empirical Study.- Shifting to a Technology-Driven Work Mode: Workplace Learning and Dynamic Capability in the Case of a Public-Sector Service Organisation.- Digital Transformation of Education and Learning through Information Technology in Educational Management.

    1 in stock

    £56.24

  • Preference-based Spatial Co-location Pattern

    Springer Verlag, Singapore Preference-based Spatial Co-location Pattern

    1 in stock

    Book SynopsisThe development of information technology has made it possible to collect large amounts of spatial data on a daily basis. It is of enormous significance when it comes to discovering implicit, non-trivial and potentially valuable information from this spatial data. Spatial co-location patterns reveal the distribution rules of spatial features, which can be valuable for application users. This book provides commercial software developers with proven and effective algorithms for detecting and filtering these implicit patterns, and includes easily implemented pseudocode for all the algorithms. Furthermore, it offers a basis for further research in this promising field.Preference-based co-location pattern mining refers to mining constrained or condensed co-location patterns instead of mining all prevalent co-location patterns. Based on the authors’ recent research, the book highlights techniques for solving a range of problems in this context, including maximal co-location pattern mining, closed co-location pattern mining, top-k co-location pattern mining, non-redundant co-location pattern mining, dominant co-location pattern mining, high utility co-location pattern mining, user-preferred co-location pattern mining, and similarity measures between spatial co-location patterns.Presenting a systematic, mathematical study of preference-based spatial co-location pattern mining, this book can be used both as a textbook for those new to the topic and as a reference resource for experienced professionals.Table of Contents

    1 in stock

    £107.99

  • Open ITBased Innovation Moving Towards Cooperative IT Transfer and Knowledge Diffusion  IFIP TC 8 WG 86 International Working Conference October  in Information and Communication Technology

    1 in stock

    £116.99

  • Landing Page Optimization

    John Wiley & Sons Inc Landing Page Optimization

    1 in stock

    Book SynopsisA fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google''s Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing PagTable of ContentsIntroduction xv Part I Understanding Landing Page Optimization 1 Chapter 1 Setting the Stage 3 What Is a Landing Page? 4 A Few Precious Moments Online 4 Your Baby Is Ugly 6 Your Website Visitors: The Real Landing Page Experts 6 Understanding the Bigger Online Marketing Picture 8 The Myth of Perfect Conversion 17 Chapter 2 Understanding Your Landing Pages 19 Landing Page Types 20 What Parts of Your Site Are Mission Critical? 22 What Is Your Business Model? 28 The Types of Conversion Actions 30 Chapter 3 The Matrix—Moving People to Act 35 The Matrix Overview 36 Roles 36 Tasks 38 The Decision-Making Process 39 Awareness 40 Interest 43 Desire 45 Action 53 Part II Finding Opportunities for Site Improvement 63 Chapter 4 Common Problems—The Seven Deadly Sins of Landing Page Design 65 A Sober Look 66 Unclear Call-to-Action 66 Too Many Choices 73 Visual Distractions 76 Not Keeping Your Promises 83 Too Much Text 86 Asking for Too Much Information 87 Lack of Trust and Credibility 93 Real-World Case Study: CREDO Mobile 106 Chapter 5 Conversion Ninja Toolbox—Diagnosing Site Problems 111 You Are Not as Good as You Would Like to Believe 112 Focus on the Negative 113 Web Analytics Tools 114 Visual Analysis Tools 125 Feedback and Survey Tools 131 Website Performance Tools 133 Competitive Analysis Tools 135 Usability Testing Tools 136 E-mail Enhancement Tools 139 Chapter 6 Misunderstanding Your Visitors—Looking for Psychological Mismatches 141 Empathy: The Key Ingredient 142 Researching the Whole Story 143 Demographics and Segmentation 144 Welcome to Your Brain 148 Cognitive Styles 152 Persuasion Frameworks 157 Cultural Differences 165 Part III Fixing Your Site Problems 169 Chapter 7 Conversion Improvement Basics 171 Web Usability Overview 172 Visual Presentation 173 Writing for the Web 192 Usability Checks 197 Chapter 8 Best Practices for Common Situations 201 Homepages 202 Information Architecture and Navigation 205 E-commerce Catalogs 211 Registration and Multiple-Step Flows 234 Direct Response Pages 243 Mobile Websites 246 Chapter 9 The Strategy of What to Test 251 How to Think About Test Elements 252 Selecting Elements to Test 261 Testing Multiple-Page Flows 264 Timeless Testing Themes 267 Price Testing 273 Part IV The Mechanics of Testing 279 Chapter 10 Common Testing Questions 281 Lies, Damn Lies, and Statistics 282 Crash Course in Probability and Statistics 286 Have I Found Something Better? 293 How Sure Do I Need to Be? 295 How Much Better Is It? 298 How Long Should My Test Run? 300 Chapter 11 Preparing for Testing 305 Overview of Content Management and Testing 306 Content Management Configurations 308 Common Testing Issues 313 Chapter 12 Testing Methods 325 Introduction to Testing Terminology 326 Overview of Testing Methods 331 A-B Split Testing 332 Multivariate Testing 335 Variable Interactions 350 Part V Organization and Planning 359 Chapter 13 Assembling Your Team and Getting Buy-in 361 The Usual Suspects 362 Little Company, Big Company 372 The Company Politics of Tuning 375 Strategies for Getting Started 378 Insource or Outsource? 380 Chapter 14 Developing Your Action Plan 387 Before You Begin 388 Understand Your Business Objectives 389 What Is the Lifetime Value of the Conversion Action? 390 Assemble Your Team 401 Determine Your Landing Pages and Traffic Sources 403 Decide What Constitutes Success 405 Uncover Problems and Decide What to Test 407 Select an Appropriate Tuning Method 410 Implement and Conduct QA 412 Collect the Data 416 Analyze the Results and Verify Improvement 418 Chapter 15 Avoiding Real-World Pitfalls 421 Ignoring Your Baseline 422 Collecting Insufficient Data 422 Not Accounting for Seasonality 424 Assuming That Testing Has No Costs 424 Not Factoring In Delayed Conversions 426 Becoming Paralyzed by Search Engine Considerations 433 Failing to Act 436 Appendix Landing Page Testing Tools 437 Enterprise Tools 438 Free or Inexpensive Tools 440 Glossary 443 Index 451

    1 in stock

    £19.54

  • Theory and Practice of Online Therapy

    Taylor & Francis Ltd Theory and Practice of Online Therapy

    1 in stock

    Book SynopsisThis innovative new resource outlines the process of conducting individual, family and group therapy online with the use of video conferencing tools, and explores the unique concerns associated with this increasingly popular and convenient approach to treatment.Offering mental health practitioners a definitive presentation on how to use online tools to facilitate psychological intervention, the book will also enable readers to learn about the processes of virtual individual, couple, family and group therapy, specific concerns related to online group dynamics, as well as the responsibilities of the therapist and group leader in online sessions.This is the perfect companion for counselors of all backgrounds and disciplines who are interested in offering or improving their approach to virtual services.Table of ContentsAcknowledgmentsIntroduction to the book Haim Weinberg and Arnon Rolnick Section 1 General considerations for online therapy edited by Haim Weinberg and Arnon Rolnick Chapter 1 Intoduction to the general consideration section: principles of internet-based treatment Arnon Rolnick Chapter 2 Interview with Lewis Aron and Galit Atlas Chapter 3 Empathy in Cyberspace: the genie is out of the bottle Lou Agosta Chapter 4 Sensorimotor psychotherapy from a distance: engaging the body, creating presence, and building relationship in videoconferencing Pat Ogden and Bonnie Goldstein Chapter 5 The clinic offers no advantage over the screen, for relationship is everything: video psychotherapy and its dynamic Gily AgarChapter 6 Cybersupervision in psychotherapy Michael Pennington, Rikki Patton and Heather Katafiasz Chapter 7 Practical considerations for online individual therapy Haim Weinberg and Arnon Rolnick Secion 2 Online couple and family therapy edited by Shoshana Hellman and Arnon Rolnick Chapter 8 Introduction to the online couple and family therapy section Shoshana Hellman and Arnon Rolnick Chapter 9 Interview with Julie and John Gottman Chapter 10 Internet-delivered therapy in couple and family work Katherine M. Hertlein and Ryan M. Earl Chapter 11 Digital dialectics: navigating technology's paradoxes in online treatment Leora Trub and Danielle Magaldi Chapter 12 Practical considerations for online couple and family therapy Arnon Rolnick and Shoshana Hellman Section 3 Online group therapy edited by Haim Weinberg Chapter 13 Introduction to the online group therapy section Haim Weinberg Chapter 14 Interview with Molyn Leszcz Chapter 15 Oline group therapy: in search of a new theory? Haim Weinberg Chapter 16 Transformations through the technological mirror Raúl Vaimberg and Lara Vaimberg Chapter 17 Practical considerations for online group therapy Haim Weinberg Section 4 Online organizational consultancy edited by Rakefet Keret-Karavani and Arnon Rolnick Chapter 18 Introduction to the online organizational consultancy section Rakefet Keret-Karavani and Arnon Rolnick Chapter 19 Interview with Ichak Kalderon Adizes Chapter 20 All together, now: videoconferencing in organizational work Ivan Jensen and Donna Dennis Chapter 21 A relexive account: group consultation via video conference Nuala Dent Chapter 22 Practical considerations for online organizational consultancy Rakefet Keret-Karavani and Arnon Rolnick Epilogue Arnon Rolnick and Haim Weinberg

    1 in stock

    £28.99

  • Computer Graphics for Artists II: Environments and Characters

    Springer London Ltd Computer Graphics for Artists II: Environments and Characters

    1 in stock

    Book SynopsisIn this second volume of Computer Graphics for Artists the author, Andrew Paquette, guides the reader through the creation of realistic computer-generated backgrounds and characters. Rather than teach using a specific program, the author focuses on the theory required to ensure that the artist can create a convincing landscape, building, person or whatever they turn their attention to. Part One covers the core areas of background generation, such as CG terrain, plant life and architecture, but also deals with specific concepts such as photo-texturing and lighting, explaining all the advantages and pitfalls involved. Part Two introduces the reader to the study of the body-shape and movement and their consequent effects upon successful digital-recreation, as well as addressing some of the fundamental elements of appearance; hair, skin and fat. It is assumed that readers will be familiar with the terms and concepts described in the first volume of this work. Table of Contents3D3/Environments.- Real-World Terrain.- CG Terrain.- Plant Life.- Civil Engineering.- Architecture.- Texturing.- Lighting.- Project, Grading, and Conclusion.- 3D4/Anatomy for Characters.- Anatomy.- The Skeleton/Axial.- Appendicular Skeleton.- Musculature.- Musculature (Continued).- Joints.- CG Anatomy.- Projects and Conclusion.

    1 in stock

    £40.49

  • Internet Science: INSCI 2018 International Workshops, St. Petersburg, Russia, October 24–26, 2018, Revised Selected Papers

    Springer Nature Switzerland AG Internet Science: INSCI 2018 International Workshops, St. Petersburg, Russia, October 24–26, 2018, Revised Selected Papers

    1 in stock

    Book SynopsisThis book constitutes the refereed post-conference proceedings of 4 workshops, held at the 5th International Conference on Internet Science, St. Petersburg, Russia, in October 2018: Workshop 1 : Detecting Social Problems in Online Content, Workshop 2: CONVERSATIONS, Workshop 3: The Future of Decentralized Governance: A Workshop on Encryption,Blockchains, and Personal Data, and Workshop 4: Internet as an issue: An international workshop on governmentand media narratives. The 20 full papers presented together with 4 short papers were carefully reviewed and selected from 38 submissions. The contributions of the Workshop 1: Detecting Social Problems in Online Content has united Russian scholars who work upon Russian-language datasets. Workshop 2: CONVERSATIONS: An international workshop on chatbot research and design regularly discusses the novel issues in their research and production area. Workshop 3: The Future of Decentralized Governance: A Workshop on Encryption, Blockchains, and Personal Data. At this workshop scholars and industry representatives from France, the Netherlands, the UK, and Russia have discussed distributed governance technologies based on blockchain and other privacy-protecting technologies. Workshop 4: Internet as an issue: An international workshop on government and media narratives took a rare approach and regarded Internet as a focus for public discussion. Table of ContentsDetecting Social Problems in Online Content.- CONVERSATIONS 2018 - 2nd International Workshop on Chatbot Research.- The Future of Decentralized Governance Workshop.- Internet as an Issue: an International Workshop on Government andMedia Narratives.

    1 in stock

    £44.99

  • Collaboration Technologies and Social Computing: 25th International Conference, CRIWG+CollabTech 2019, Kyoto, Japan, September 4–6, 2019, Proceedings

    Springer Nature Switzerland AG Collaboration Technologies and Social Computing: 25th International Conference, CRIWG+CollabTech 2019, Kyoto, Japan, September 4–6, 2019, Proceedings

    1 in stock

    Book SynopsisThis book constitutes the refereed proceedings of the 25th International Conference, CRIWG+CollabTech 2019, held in Kyoto, Japan in September 2019. The 12 full papers presented in this book together with 8 work-in-progress papers were carefully reviewed and selected from 28 submissions, and the program also included an invited talk. This year presented a merger of the CRIWG and CollabTech conferences after having been jointly held since 2014. The papers published in this proceedings focus on innovative collaboration technologies and social computing.Table of ContentsAwareness of Complementary Knowledge in CSCL: Impact on Learners’ Knowledge Exchange in Small Groups.- Identifying Socio-Technical Means to Support Small Loosely Coupled Groups of Volunteers.- The analysis of collaborative science learning with simulations through dual eye-tracking techniques.- Hybrid Meetings in the Modern Workplace: Stories of Success and Failure.- A CSCL script for supporting moral reasoning in the ethics classroom.- Tailorable Remote Assistance with RemoteAssistKit: A Study of and Design Response to Remote Assistance in the Manufacturing Industry.- Vision-Based Indoor Positioning (VBIP) - An Indoor AR Navigation System With A Virtual Tour Guide.- Developing Hyper-stories in the Context of Cultural Heritage Appreciation.- A Method for Automated Detection of Cultural Difference.- FootstepsMixer: a Tool to Express Multiple People’s Footsteps in a Footstep Transmission System for Awareness Support.- Speech Speed Awareness System Slows Down Native Speaker’s Talk.- A Comic-style Chat System with Japanese Expression Techniques for More Expressive Communication.- Modeling of non-verbal behaviors of students in cooperative learning by using OpenPose.- Implementing a Serious Game to Improve Communication and Social Skills for Children with Autism.- DiAna-AD: Dialog Analysis for Adjusting Duration during Face-to-face Collaborative Discussion.- Group Dynamics in Gameful Collaborative Innovation Processes.- Discovering Latent Country Words: A Step towards Cross-cultural Emotional Communication.- Evaluation of a campus navigation application using an AR character guide.- An Automated Structural Approach to Support Theatrical Performances by Introducing Gesture Recognition to a Cuing System.- Proposal of Emphasized Pseudo Expression for Improving the Recognition of the Presence and Contribution of Remote Participants in Cooperative Work.

    1 in stock

    £44.99

  • The Semantic Web – ISWC 2019: 18th International Semantic Web Conference, Auckland, New Zealand, October 26–30, 2019, Proceedings, Part II

    Springer Nature Switzerland AG The Semantic Web – ISWC 2019: 18th International Semantic Web Conference, Auckland, New Zealand, October 26–30, 2019, Proceedings, Part II

    1 in stock

    Book SynopsisThe two-volume set of LNCS 11778 and 11779 constitutes the refereed proceedings of the 18th International Semantic Web Conference, ISWC 2019, held in Auckland, New Zealand, in October 2019. The ISWC conference is the premier international forum for the Semantic Web / Linked Data Community.The total of 74 full papers included in this volume was selected from 283 submissions. The conference is organized in three tracks: for the Research Track 42 full papers were selected from 194 submissions; the Resource Track contains 21 full papers, selected from 64 submissions; and the In-Use Track features 11 full papers which were selected from 25 submissions to this track.The chapter "The SEPSES knowledge graph: An integrated resource for cybersecurity" is open access under a CC BY 4.0 license at link.springer.com.Table of ContentsResources Track.- The KEEN Universe: An Ecosystem for Knowledge Graph Embeddings with a Focus on Reproducibility and Transferability.- VLog: A Rule Engine for Knowledge Graphs.- ArCo: the Italian Cultural Heritage Knowledge Graph.- Making Study Populations Visible through Knowledge Graphs.- LC-QuAD 2.0: A large dataset for complex question answering over Wikidata and DBpedia.- SEO: A Scientific Events Data Model.- DBpedia FlexiFusion - The Best of Wikipedia > Wikidata > Your Data.- The Microsoft Academic Knowledge Graph: A Linked Data Source with 8 Billion Triples of Scholarly Data.- The RealEstateCore Ontology.- FoodKG: Semantics-Driven Knowledge Graph for Food Recommendation.- BTC-2019: The 2019 Billion Triple Challenge Dataset.- Extending the YAGO2 Knowledge Graph with Precise Geospatial Knowledge.- The SEPSES knowledge graph: An integrated resource for cybersecurity.- SemanGit: A Linked Dataset from git.- Squerall: Virtual Ontology-Based Access to Heterogeneous and Large Data Sources.- List.MID: A MIDI-Based Benchmark for Evaluating RDF Lists.- A Scalable Framework for Quality Assessment of RDF Datasets.- QaldGen: Towards Microbenchmarking of Question Answering Systems Over Knowledge Graphs.- Sparklify: A Scalable Software Component for Efficient evaluation of SPARQL queries over distributed RDF datasets.- ClaimsKG: A Knowledge Graph of Fact-Checked Claims.- CoCoOn: Cloud Computing Ontology for IaaS Price and Performance Comparison.- In-Use Track.- Semantically-enabled Optimization of Digital Marketing Campaigns.- An End-to-end Semantic Platform For Nutritional Diseases Management.- VLX-Stories: building an online Event Knowledge Base with Emerging Entity detection.- Personalized Knowledge Graphs for the Pharmaceutical Domain.- Use of OWL and Semantic Web Technologies at Pinterest.- An Assessment of Adoption and Quality of Linked Data in European Open Government Data.- Easy Web API Development with SPARQL Transformer.- Benefit graph extraction from healthcare policies.- Knowledge Graph Embedding for Ecotoxicological Effect Prediction.- Improving Editorial Workflow and Metadata Quality at Springer Nature.- A Pay-as-you-go Methodology to Design and Build Enterprise Knowledge Graphs from Relational Databases.

    1 in stock

    £62.99

  • Smart Service Management: Design Guidelines and

    Springer Nature Switzerland AG Smart Service Management: Design Guidelines and

    1 in stock

    Book SynopsisThis book presents the main theoretical foundations behind smart services as well as specific guidelines and practically proven methods on how to design them. Furthermore, it gives an overview of the possible implementation architectures and shows how the designed smart services can be realized with specific technologies. Finally, it provides four specific use cases that show how smart services have been realized in practice and what impact they have within the businesses.The first part of the book defines the basic concepts and aims to establish a shared understanding of terms, such as smart services, service systems, smart service systems or cyber-physical systems. On this basis, it provides an analysis of existing work and includes insights on how an organization incorporating smart services could enhance and adjust their management and business processes. The second part on the design of smart services elaborates on what constitutes a successful smart service and describes experiences in the area of interdisciplinary teams, strategic partnerships, the overall service systems and the common data basis. In the third part, technical reference architectures are presented in detail, encompassing topics on the design of digital twins in cyber physical systems, the communication between entities and sensors in the age of Industry 4.0 as well as data management and integration. The fourth part then highlights a number of analytical possibilities that can be realized and that can constitute or be part of smart services, including machine learning and artificial intelligence methods. Finally, the applicability of the introduced design and development method is demonstrated by considering specific real-world use cases. These include services in the industrial and mobility sector, which were developed in direct cooperation with industry partners.The main target audience of this book is industry-focused readers, especially practitioners from industry, who are involved in supporting and managing digital business. These include professionals working in business development, product management, strategy, and development, ranging from middle management to Chief Digital Officers. It conveys all the basics needed for developing smart services and successfully placing them on the market by explaining technical aspects as well as showcasing practical use cases.Table of ContentsPart I: Introduction to Smart Services.- Introduction to Smart Service Management.- Grasping the Terminology: Smart Services, Smart Service Systems, and Cyber-Physical Systems.- Industrial Maintenance in the Digital World.- Part II: Smart Service Design.- Introduction to Smart Service Design.- Smart Service Engineering.- Smart Service Prototyping.- Capturing the Value: How to Charge for Smart Services.- Market Launch of Smart Services.- Part III: Smart Service Architecture.- Introduction to Smart Service Architectures.- Reference Architecture Models for Smart Services.- Reference ArchitectureModels for Smart Service Networks.- Smart Services in the PhysicalWorld: Digital Twins.- Part IV: Smart Service Analytics.- Service Analytics: Putting the “Smart” in Smart Services.- Part V: Smart Service Use Cases.- Introduction to Smart Service Use Cases.- Designing a Smart Service for Customer Need Identification in B2B Ticketing Systems.- Smart Services: A Condition Monitoring Use Case Utilizing System-Wide Analyses.- Developing Real-Time Smart Industrial Analytics for Industry 4.0 Applications.- How Transformational Management Enabled the Development of a Next Level Condition Monitoring Solution.

    1 in stock

    £61.74

  • Human-Computer Interaction. Design and User

    Springer Nature Switzerland AG Human-Computer Interaction. Design and User

    1 in stock

    Book SynopsisThe three-volume set LNCS 12762, 12763, and 12764 constitutes the refereed proceedings of the Human Computer Interaction thematic area of the 23rd International Conference on Human-Computer Interaction, HCII 2021, which took place virtually in July 2021.The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The 139 papers included in this HCI 2021 proceedings were organized in topical sections as follows: Part I, Theory, Methods and Tools: HCI theory, education and practice; UX evaluation methods, techniques and tools; emotional and persuasive design; and emotions and cognition in HCI Part II, Interaction Techniques and Novel Applications: Novel interaction techniques; human-robot interaction; digital wellbeing; and HCI in surgery Part III, Design and User Experience Case Studies: Design case studies; user experience and technology acceptance studies; and HCI, social distancing, information, communication and workTable of ContentsDesign Case Studies.- Graphic Representations of Spoken Interactions from Journalistic Data: Persuasion and Negotiations.- A Study on Universal Design of Musical Performance System.- Developing a Knowledge-based System for Lean Communications between Designers and Clients.- Learn & Share to Control Your Household Pests: Designing a Communication Based App to Bridge the Gap between Local Guides & The New Users Looking for a Reliable & Affordable Pest Control Solutions.- Developing User Interface Design Strategy to Improve Media Credibility of Mobile Portal News.- Elderly-Centered Design: A New Numeric Typeface for Increased Legibility.- Research on Interactive Experience Design of Peripheral Visual Interface of Autonomous Vehicle.- Human-Centered Design Reflections on Providing Feedback to Primary Care Physicians.- Interaction with Objects and Humans based on Visualized Flow using a Background-oriented Schlieren Method.- Research on Aging Design of News APP Interface Layout Based on Perceptual Features.- Research on Modular Design of Children's Furniture based on Scene Theory.- A Design Method of Children Playground Based on Bionic Algorithm.- Bias in, Bias out – The Similarity-Attraction Effect between Chatbot Designers and Users.- Research on Immersive Virtual Reality Display Design Mode of Cantonese Porcelain based on Embodied Interaction.- Design and Research of Children’s Robot Based on Kansei Engineering.- User Experience and Technology Acceptance Studies.- Exploring Citizens' Attitudes towards Voice-Based Government Services in Switzerland.- Too Hot to Enter: Investigating Users' Attitudes toward Thermoscanners in COVID times.- Teens’ Conceptual Understanding of Web Search Engines: The Case of Google Search Engine Result Pages (SERPs).- What Futuristic Technology Means for First Responders: Voices from the Field.- Blinking LEDs: Usability and User Experience of Domestic Modem Routers Indicator Lights.- The Smaller the Better? A Study on Acceptance of 3D Display of Exhibits of Museum's Mobile Media.- Research on Information Visualization Design for Public Health Security Emergencies.- Comparative Study of the Interaction of Digital Natives with Mainstream Web Mapping Services.- Success is not Final; Failure is not Fatal – Task Success and User Experience in Interactions with Alexa, Google Assistant and Siri.- Research on the Usability Design of HUD Interactive Interface.- Current Problems, Future Needs: Voices of First Responders about Communication Technology.- Exploring the Antecedents of Verificator Adoption.- Are Professional Kitchens Ready for Dummies? A Comparative Usability Evaluation between Expert and non-Expert Users.- Verification of the Appropriate Number of Communications between Drivers of Bicycles and Vehicles.- User Assessment of Webpage Usefulness.- How Workarounds Occur in Relation to Automatic Speech Recognition at Danish Hospitals.- Secondary Task Behavioral Analysis Based on Depth Image During Driving.- Research on the Relationship between the Partition Position of the Central Control Display Interface and the Interaction Efficiency.- HCI, Social Distancing, Information, Communication and Work.- Attention-based Design and Selective Exposure Amid COVID-19 Misinformation Sharing.- Digital Communication to Compensate for Social Distancing? - Results of a Survey on the Local Communication App DorfFunk.- An Evaluation of Remote Workers' Preferences for the Design of a Mobile App on Workspace Search.- Feasibility of Estimating Concentration Level for Not Disturbing Remote Office Workers Based on Kana-Kanji Conversion Confirmation Time.- A Smart City Stakeholder Online Meeting Interface.- Fostering Empathy and Privacy: The Effect of Using Expressive Avatars for Remote Communication.- PerformEyebrow: Design and Implementation of an Artificial Eyebrow Device Enabling Augmented Facial Expression.- Improving Satisfaction in Group Dialogue: A Comparative Study of Face-to-Face and Online Meetings.- EmojiCam: Emoji-Assisted Video Communication System Leveraging Facial Expressions.- Pokerepo Join: Construction of a Virtual Companion Experience System.- Visual Information in Computer-Mediated Interaction Matters: Investigating the Association Between the Availability of Gesture and Turn Transition Timing in Conversation.

    1 in stock

    £42.74

  • Artificial Intelligence: 19th Russian Conference, RCAI 2021, Taganrog, Russia, October 11–16, 2021, Proceedings

    Springer Nature Switzerland AG Artificial Intelligence: 19th Russian Conference, RCAI 2021, Taganrog, Russia, October 11–16, 2021, Proceedings

    1 in stock

    Book SynopsisThis book constitutes the proceedings of the 19th Russian Conference on Artificial Intelligence, RCAI 2021, held in Moscow, Russia, in October 2021. The 19 full papers and 7 short papers presented in this volume were carefully reviewed and selected from 80 submissions. The conference deals with a wide range of topics, categorized into the following topical headings: cognitive research; data mining, machine learning, classification; knowledge engineering; multi-agent systems and robotics; natural language processing; fuzzy models and soft computer; intelligent systems; and tools for designing intelligent systems. Table of ContentsCognitive Research.- Heterogeneous Formal Neurons and Modeling of Multi-Transmitter Neural Ensembles.- Methods for Recognition of Frustration-Derived Reactions in Social Media.- Identification of the Network State Based on the ART-2 Neural Network with a Hierarchical Memory Structure in Parallel Mode.- Data Mining, Machine Learning, Classification.- Ranking Weibull Survival Model: Boosting Concordance Index of Weibull Time-to-event Prediction Model with Ranking Losses.- Predicting Different Health and Lifestyle Behaviors of Social Media Users.- Methods for Finding Consequences with Specified Properties.- Data Mining Methods for Analysis and Forecast of Emerging Technology Trend: A Systematic Mapping Study from SCOPUS Papers.- Machine Learning for Assessment of Cardiometabolic Risk Factors Predictive Potential and Prediction of Obstructive Coronary Arteries Lesions.- Knowledge Engineering.- Application of FCA for Domain Model Theory Investigation.- The Metagraph Model for Complex Networks: Definition, Calculus and Granulation Issues.- Subjective Expert Evaluations in the Model-Theoretic Representation of Object Domain Knowledge.- Multiagent Systems and Robotics.- Q-Mixing Network for Multi-Agent Path Finding in Partially Observable Grid Environments.- Subdefinite Computations for Reducing the Search Space in Mobile Robot Localization Task.- Enhancing Exploration Algorithms for Navigation with Visual SLAM.- Natural Language Processing.- Relying on Discourse Trees to Extract Medical Ontologies from Text.- TITANIS: A Tool for Intelligent Text Analysis in Social Media.- Approach to the Automated Development of Scientific Subject Domain Ontologies Based on Heterogeneous Ontology Design Patterns.- Fuzzy Models and Soft Computing.- PC-algorithm of Algebraic Bayesian Network Secondary Structure Training.- Logistic-based Design of Fuzzy Interpretable Classifiers.- Intelligent Systems.- Knowledge-Based Diagnostic System with a Precedent Library.- Semiotic Models in Monitoring and Decision Support Systems.- Cognitive Patterns for Semantic Presentation of Natural-language Descriptions of Well-formalizable Problems.- Detecting Anomalous Behavior of Users of Data Centers based on the Application of Artificial Neural Networks.- Tools for Designing Intelligent Systems.- Study of the Feasibility of Creating of a Real-time Neuronetwork Infrared Ground Objects Recognition System.- The Implementation of the Ontological Approach to Control of the Processes of Designing Integrated Expert Systems Based on the Problem-oriented Methodology.- A Module for Industrial Safety Inspection Planning Based on Self-organization.-

    1 in stock

    £67.49

  • Always-On Business: Aligning Enterprise

    Springer Nature Switzerland AG Always-On Business: Aligning Enterprise

    1 in stock

    Book SynopsisModern business relies heavily on information technology. This book presents a new “always-on” business model for the digital age, one based on three interrelated components: a business model, an IT capability model, and an always-on information system model. In addition, it develops an implementation framework for the new model by identifying business-critical continuous computing information technologies as implementation drivers.The model proposed in this book reveals the critical role of business continuity management in ensuring business continuity even when operations are unaffected by any disasters. Using empirical survey data, PLS-SEM (Partial Least Squares - Structural Equation Modeling) combined with mediation analysis are used to test the model and hypotheses.The book is chiefly intended for students in Business Administration/Management degree programs and business leaders whose work involves addressing issues such as organizational performance, IT capability, enterprise information systems, IT management, business continuity management, disaster recovery management, risk management, IT auditing, and compliance. Table of ContentsChapter 1. Introduction.- Chapter 2. Digital Age, Business Strategy, and Firm's Performance.- Chapter 3. Downtime and Business Continuity.- Chapter 4. BCM, DRP - Compliance in Practice.- Chapter 5. Master Contingency Plans and IT Auditing.- Chapter 6. Business Models and The Concept of Always-On Business.- Chapter 7. BCM, BCP, IT Capability: A Framework for Always-On Business.- Chapter 8. Empirical Research.

    1 in stock

    £37.49

  • Engineering Multi-Agent Systems: 9th International Workshop, EMAS 2021, Virtual Event, May 3–4, 2021, Revised Selected Papers

    Springer Nature Switzerland AG Engineering Multi-Agent Systems: 9th International Workshop, EMAS 2021, Virtual Event, May 3–4, 2021, Revised Selected Papers

    1 in stock

    Book SynopsisThis book constitutes revised selected papers from the 9th International Workshop on Engineering Multi-Agent Systems, EMAS 2021, which was held during May 3-4, 2021. The conference was initially planned to take place in London, UK, but changed to an online event due to the COVID-19 pandemic. The 20 full papers and 1 short paper included in this volume were carefully reviewed and selected from a total of 27 submissions. The contributions deal with agent-oriented software engineering, programming multi-agent systems, declarative agent languages and technologies, artificial intelligence, and machine learning. Table of ContentsPanSim + Sim-2APL: A Framework for Large-Scale Distributed Simulation with Complex Agents.- Implementing Ethical Governors in BDI.- A Unifying Framework for Agency in Hypermedia Environments.- Multiagent Foundations for Distributed Systems: A Vision.- An Epistemic Logic for Modular Development of Multi-Agent Systems.- Attention Guidance Agents with Eye-tracking: A Use-case Based on the MATBII Cockpit Task.- StreamB: A Declarative Language for Automatically Processing Data Streams in Abstract Environments for Agent Platforms.- BDI for Autonomous Mobile Robot Navigation.- An Appraisal Transition System for Event-driven Emotions in Agent-based Player Experience Testing.- Developer Operations and Engineering Multi-Agent Systems.- Smart Cyber-physical System-of-Systems using Intelligent Agents and MAS.- Formal Verification of a Map Merging Protocol in the Multi-Agent Programming Contest.- Analysis of the Execution Time of the Jason BDI Reasoning Cycle.- Autonomous Economic Agent Framework.- Seamless Integration and Testing for MAS Engineering.- Engineering Explainable Agents: An Argumentation-Based Approach.- TPO: A Type System for the Architecture of Agent Societies.- A Practical Framework for General Dialogue-based Bilateral Interactions.- Implementing Durative Actions with Failure Detection in Gwendolen.- Concept Description and Definition Extraction for the ANEMONE System.- GenGPT: a Systematic Way to Generate Synthetic Goal-Plan Trees.

    1 in stock

    £58.49

  • Cloud Computing: 11th EAI International Conference, CloudComp 2021, Virtual Event, December 9–10, 2021, Proceedings

    Springer Nature Switzerland AG Cloud Computing: 11th EAI International Conference, CloudComp 2021, Virtual Event, December 9–10, 2021, Proceedings

    1 in stock

    Book SynopsisThis book constitutes the refereed proceedings of the 11th International Conference on Cloud Computing, CloudComp 2021, held in December 2021. Due to COVID-19 pandemic the conference was held virtually. The 17 full papers were carefully reviewed and selected from 40 submissions and detail cloud computing technologies for efficient and intelligent computing in secure and smart environments with distributed devices. The theme of CloudComp 2021 was “Cloud Computing for Secure and Smart Applications”. The book is organized in three general areas of data analytics for cloud systems with distributed applications, cloud architecture and challenges in real-world use, and security in cloud/edge platforms.Table of ContentsData Analytics for Cloud Systems with Distributed Applications 1 Load quality analysis and forecasting for power data set on cloud platform.- A Survey of Traffic Prediction Based on Deep Neural Network: Data, Methods and Challenges.- A dynamic gesture recognition control file method based on deep learning.- A Lightweight FCNN-Driven Approach to Concrete Composition Extraction in a Distributed Environment.- Triangle Coordinate Diagram Localization for Academic Literature Based on Line Segment Detection.- Optimizing Fund Allocation for Game-based Verifiable Computation Outsourcing.- A Survey of Face Image Inpainting Based on Deep Learning.- Cloud Architecture and Challenges in Real-World Use.- Layered Service Model Architecture for Cloud Computin.- KPG4Rec: Knowledge Property-aware Graph for Recommender Systems.- 10 ERP as Software-as-a-Service: Factors depicting large enterprises cloud adoption.- Design Of An Evaluation System Of Limb Motor Function Using Inertial Sensor.- Towards a GPU-accelerated Open Source VDI for OpenStack Manuel.- Security in Cloud/Edge Platforms.- Trustworthy IoT Computing Environment Based on Layered Blockchain Consensus Framework.- Heuristic Network Security Risk Assessment Based on Attack Graph.- Research on Network Security Automation and Orchestration Oriented to Electric Power Monitoring System.- Energy- and Reliability-aware Computation Offloading with Security Constraints.- A Review of Cross-Blockchain Solutions.

    1 in stock

    £58.49

  • Distributed, Ambient and Pervasive Interactions. Smart Environments, Ecosystems, and Cities: 10th International Conference, DAPI 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26 – July 1, 2022,

    Springer International Publishing AG Distributed, Ambient and Pervasive Interactions. Smart Environments, Ecosystems, and Cities: 10th International Conference, DAPI 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26 – July 1, 2022,

    1 in stock

    Book SynopsisThe two-volume set, LNCS 13325 and 13326, are conference proceedings that constitutes the refereed proceedings of the 10th International Conference on Distributed, Ambient and Pervasive Interactions, DAPI 2022, held as part of the 24th International Conference, HCI International 2022, which took place during June-July 2022. The conference was held virtually due to the COVID-19 pandemic. The 58 papers of DAPI 2022 are organized in topical sections named for each volume: Part I: User Experience and Interaction Design for Smart Ecosystems; Smart Cities, Smart Islands, and Intelligent Urban Living; Smart Artifacts in Smart Environments; and Opportunities and Challenges for the Near Future Smart EnvironmentsPart II: Smart Living in Pervasive IoT Ecosystems; Distributed, Ambient, and Pervasive Education and Learning; Distributed, Ambient, and Pervasive Well-being and Healthcare; and Smart Creativity and Art.

    1 in stock

    £62.99

  • Mobile Web and Intelligent Information Systems: 18th International Conference, MobiWIS 2022, Rome, Italy, August 22–24, 2022, Proceedings

    Springer International Publishing AG Mobile Web and Intelligent Information Systems: 18th International Conference, MobiWIS 2022, Rome, Italy, August 22–24, 2022, Proceedings

    1 in stock

    Book SynopsisThis book constitutes the refereed proceedings of the 18th International Conference on Mobile Web and Intelligent Information Systems, MobiWIS 2022, held in Rome, Italy, in August 2022.The 18 full papers and 1 short paper presented in this book were carefully reviewed and selected from 51 submissions. The papers of MobiWIS 2022 deal focus on topics such as security and privacy; web and mobile applications; networking and communication; intelligent information systems; and IoT and ubiquitous computing.Table of Contents​Session 1: Mobile Applications and Technologies.- Knowledge Behavior Gap Model: An Application for Technology Acceptance.- UI-Re-Engineering of a Mobile Documentation Software in the Care Sector.- GUI Element Detection from Mobile UI Images Using YOLOv5.- Session 2: Mobile Devices and Automous Vehicles.- Active Federated YOLOR Model for Enhancing Autonomous Vehicles Safety.- Neural Network for Public Transport Mode Inference on Mobile Devices.- Data-Driven Federated Autonomous Driving.- Session 3: Security in Healthcare and Smart Cities Environment.- Case Study on a Session Hijacking Attack: The 2021 CVS Health Data Breach.- Blockchain for Cybersecure Healthcare.- Design of a Method for Setting IoT Security Standards in Smart Cities.- Session 4: Software-Defined Networks.- Mathematical Models for Minimizing Latency in Software-Defined Networks.- Analyzing the Impact of DNN Hardware Accelerators-Oriented Compression Techniques on General-Purpose Low-End Boards.- Spatial Dependency in Software-Defined Networking In-Band Monitoring: Challenges and Future Perspective.- Session 5: Smart Systems and Applications.- What is a Smart Service?.- SSSB: An Approach to Insurance for Cross-Border Exchange by using Smart Contracts.- A Review: Sensors Used in Tool Wear Monitoring and Prediction.- Session 6: Advanced Information Systems.- Towards the use of IT technologies for health literacy and health information competences – a case study.- A Systematic Literature Review on Relationship between Internet Usage Behavior and Internet QoS in Campus.- Model Checking Intelligent Information Systems with 3-Valued Timed Commitments.

    1 in stock

    £52.24

  • Advances in Information and Computer Security: 17th International Workshop on Security, IWSEC 2022, Tokyo, Japan, August 31 – September 2, 2022, Proceedings

    Springer International Publishing AG Advances in Information and Computer Security: 17th International Workshop on Security, IWSEC 2022, Tokyo, Japan, August 31 – September 2, 2022, Proceedings

    1 in stock

    Book SynopsisThis book constitutes the refereed proceedings of the 17th International Workshop on Security, IWSEC 2022, which took place as a hybrid event in Tokyo, Japan, in August/September 2022. The 12 full papers presented in this book were carefully reviewed and selected from 34 submissions. They were organized in topical sections as follows: mathematical cryptography; system security and threat intelligence; symmetric-key cryptography; post-quantum cryptography; advanced cryptography.

    1 in stock

    £52.24

  • Multimedia Communications, Services and Security: 11th International Conference, MCSS 2022, Kraków, Poland, November 3–4, 2022, Proceedings

    Springer International Publishing AG Multimedia Communications, Services and Security: 11th International Conference, MCSS 2022, Kraków, Poland, November 3–4, 2022, Proceedings

    1 in stock

    Book SynopsisThis book constitutes the proceedings of the 11th International Conference, MCSS 2022, held in Kraków, Poland, during November 3–4, 2022. The 13 full papers included in this book were carefully reviewed and selected from 33 submissions. The papers cover ongoing research activities in the following topics: cybersecurity, multimedia services; intelligent monitoring; audio-visual systems; biometric applications; experiments and deployments.Table of ContentsSecrecy Performance of Scenario with Multiple Antennas in Cooperative Satellite Networks.- Attack Detection in SS7.- Sector-specific Training - A Federated Maritime Scenario.- E-Skills in Cybersecurity.- Multi-Sector Risk Management Framework for Analysis Cybersecurity Challenges and Opportunities.- AI Cybersecurity Assurance for Autonomous Transport Systems: Scenario, Model, and IMECA-based Analysis.- Integration of Image Analysis Component with Industrial Workflow Management System.- Impact of nonbinary input vectors on security of Tree Parity Machine.- Approach to sector-specific Cybersecurity Certifications Schemes: Key Elements and Security Problem Definition.- Technology and Police: a way to create predicting policing.- BCI: Technologies and Applications Review and Toolkit Proposal.- Clustering-based Filtering of Big Data to improve Forecasting Effectiveness and Efficiency.- Method for Assessing Objective Video Quality for Automatic License Plate Recognition Tasks.

    1 in stock

    £52.24

  • Smart Grid and Internet of Things: 5th EAI

    Springer International Publishing AG Smart Grid and Internet of Things: 5th EAI

    1 in stock

    Book SynopsisThis book constitutes the refereed proceedings of the 5th EAI International Conference on Smart Grid and Internet of Things, SGIoT 2021, held in TaiChung, Taiwan, in December 2021.The 9 regular papers and 4 short papers presented were carefully reviewed and selected from 57 submissions. The papers cover a broad range of topics in wireless sensor, vehicular ad hoc networks, security, deep learning and big data. The papers are organized in two subject areas: applications on internet of things, and communication security, big data, neural networks and machine learning.Table of ContentsApplications on Internet of Things.- Intellectual Property Protection of Zhuang Nationality Funeral Culture on Internet of Things.- China IoT UBI Car Insurance Regulatory Development Trend.- Constructing a violence recognition technique for elderly patients with lower limb disability.- Aquaculture Monitoring Systems based on Lightweight Kubernetes and Rancher.- Design and Implementation of Water Monitoring Using LoRa and NB-IoT.- InterWorking Function for Mission Critical Push To Talk Services.- Communication Security, Big Data, Neural Networks and Machine Learning.- Lightweight Privacy-Preserving Data Aggregation Scheme Based on Elliptic Curve Cryptography for Smart Grid Communications.- Design and Implementation of Distributed Image Recognition App with Federal Learning Techniques.- Improving Vision Clarity and Object Detection Accuracy in Heavy Rain Base on Neural Network.- An Enhanced Location-data Differential Privacy Protection Method Based on Filter.- Big data grave register information management system outside cemeteries under Internet of Things.- Machine Learning-based Models for Monofacial and Bifacial PV Module and Critical Model Feature Selection.- Study on the discovery of personal information on the network of people diagnosed with COVID-19.

    1 in stock

    £49.49

  • Games and Learning Alliance: 11th International Conference, GALA 2022, Tampere, Finland, November 30 – December 2, 2022, Proceedings

    Springer International Publishing AG Games and Learning Alliance: 11th International Conference, GALA 2022, Tampere, Finland, November 30 – December 2, 2022, Proceedings

    1 in stock

    Book SynopsisThis book constitutes the refereed proceedings of the 11th International Conference on Games and Learning Alliance, GALA 2022, held in Tampere, Finland, in November/December 2022. The 27 full papers and 9 short papers were carefully reviewed and selected from 61 submissions. The papers cover a broad spectrum of topics: Serious Games and Game Design; Serious Games for Instruction; Serious Game for Digital Literacy and Numeracy; Novel Approaches and Application Domains; Taxonomies and Evaluation Frameworks.Table of ContentsTurtle Heroes: Designing a Serious Game for a VR interactive Tunnel.- Comparison with Self vs Comparison with Others: The Influence of Learning Analytics Dashboard Design on Learner Dashboard Use.- Game Design for a Museum Visit: Insights into The Co-Design of AL-2049, A Game About Food Systems.- Supporting Knowledge Sharing for The Co-Design of Digital Learning Games.- A Serious Game for Using Socio-Economic and Trust Based Decision-Making Scenarios for Elicitation of Emotional Responses.- FLIGBY: The Serious Game Harnessing Flow Experience for Leadership.- 10 Commandments of The Serious Game Padawan: Lessons Learned After 4 Years of Professional Training.- Microcosmos 3.0 Perception of Teachers in Outdoor Hybrid Playing Based on Mobile Learning for Natural Sciences.- An Autoethnographic Perspective on Teaching Soft Skills Using Multiplayer Online Games.- Evaluating the Expectations and Motivational Drivers in An Undergraduate Geology Classroom Using the Magma Pop Serious Game.- A Serious Game to Improve Phishing Awareness.- More Than Meets the Eye – An Anti-Phishing Learning Game with a Focus on Phishing Emails.- Promoting Adaptive Number Knowledge Through Deliberate Practice in The Number Navigation Game.- Effects of a Game-Based Fraction Estimation Task on Math Anxiety.- Motivation and Emotions in a Health Literacy Game: Insights from Co-Occurrence Network Analysis.- Swarming as a Bird/Fish: Investigating the Effect of First-Person Perspective Simulation on Players’ Connectedness with Nature.- Design Of a Novel Serious Game for The Detection and Measurement of Obsessive-Compulsive Disorder.- The Role of Games in Overcoming the Barriers to Paediatric Speech Therapy Training.- Ludic Didactics for an Inspired, Motivating and Playful Education.- Out of the Maze: Investigating the Effects of Fluid Intelligence and Numeracy on Planning Skills Using Video Games.- A Virtual Ship Evacuation Serious Game: Assessment of Data and Passenger Training.- High-level Decision-Making Non-Player Vehicles.- Influence of a Mixed Reality Game on Students’ Personal Epistemology. An Empirical Study.- Experts’ Evaluation of a Proposed Taxonomy for Immersive Learning Systems.- A Design Space of Educational Authoring Tools for Augmented Reality.- The Effectiveness of Adaptive Digital Games for Learning: Calling for a Broader View on Assessment.- Gamification in Work Teams: A Q study on How Team Members Experience Gamification.

    1 in stock

    £49.49

  • Emerging Technologies in Computing: 5th EAI International Conference, iCETiC 2022, Chester, UK, August 15-16, 2022, Proceedings

    Springer International Publishing AG Emerging Technologies in Computing: 5th EAI International Conference, iCETiC 2022, Chester, UK, August 15-16, 2022, Proceedings

    1 in stock

    Book SynopsisThis book constitutes the refereed conference proceedings of the 5th EAI International Conference on Emerging Technologies in Computing, iCETiC 2022, held in Chester, UK, August 15-16, 2022. The 16 full papers included in this book were carefully reviewed and selected from 54 submissions. They were organized in topical sections as follows: Cloud, IoT and Distributed Computing; and AI, Expert Systems and Big Data Analytics.Table of ContentsCloud, IoT and Distributed Computing.- An evaluation of the correlation between task characteristics and input data size in scientific workflows.- Evaluation of Semantic Interoperability of Automotive Service API Models based on Metamodels Similarity Metrics using a Semi-Automated Approach.- BCoT-based Smart Manufacturing: An Enhanced Precise Measurement Management System.- Investigation of the Digitalisation Process of Traditional Businesses and its Concept for Retail.- Data Integrity for Dynamic Big Data in Cloud Storage: A comprehensive review and critical issues.- AI, Expert Systems and Big Data Analytics.- A Review of Optical Character Recognition (OCR) Techniques on Bengali Scripts.- Traffic sign detection and recognition system using improved YOLOV5s.- Prediction of the Arbutus unedo colonization time via an agent-based distribution model.- Stock Price Prediction Using Semi-supervised Ridge Regression.- Accessibility of Multimedia Resources from Irish Universities for People With Epilepsy.

    1 in stock

    £49.49

  • Internet of Everything: The First EAI International Conference, IoECon 2022, Guimarães, Portugal, September 16-17, 2022, Proceedings

    Springer International Publishing AG Internet of Everything: The First EAI International Conference, IoECon 2022, Guimarães, Portugal, September 16-17, 2022, Proceedings

    1 in stock

    Book SynopsisThis book constitutes the refereed post-conference proceedings of the EAI International Conference on Internet of Everything, IoECon 2022, which took place in Guimarães, Portugal in September 16-17 2022. IoECon 2022 presents IoE paradigms to their whole dimension, intelligently connecting devices, people, processes, data, and things. IoE is multi-disciplinary and offers an opportunity to explore the co-relations between different areas, techniques, and theories about a new cyber world.The 10 revised full papers were carefully reviewed and selected from 26 submissions. The papers focus on a complete ecosystem that digitally interconnects everything, including people-to-people, people-to-machines, and machines-to-machines.Table of Contents​People-to-People.- Perspectives on the Internet of Everything.- Guidelines to Develop Consumers Cyber Resilience Capabilities in The IoE Ecosystem.- A competency definition based on the knowledge, skills, and human dispositions constructs.- The influence of the image and photography of E-Commerce products on the purchase decision of online consumers.- People-to-Machine and Machine-to-People.- The Man-Machine Relationship on the Web: Motivation to Use the Internet.- Cybersecurity Challenges in Healthcare Medical Devices.- A WSN real-time monitoring system approach for measuring Indoor Air Quality using the Internet of Things.- Scalability of IoT Systems: Do Execution Costs Predict the Quality of Service?.- Machine-to-Machine.- Transient Session Key Derivation Protocol for Key Escrow Prevention in Public Key Infrastructure.- Evaluating CoAP, OSCORE, DTLS and HTTPS for Secure Device Communication.

    1 in stock

    £49.49

  • Current Trends in Web Engineering: ICWE 2022 International Workshops, BECS, SWEET and WALS, Bari, Italy, July 5–8, 2022, Revised Selected Papers

    Springer International Publishing AG Current Trends in Web Engineering: ICWE 2022 International Workshops, BECS, SWEET and WALS, Bari, Italy, July 5–8, 2022, Revised Selected Papers

    1 in stock

    Book SynopsisThis volume constitutes the papers of several workshops which were held in conjunction with the ICWE 2022 International Workshops, BECS, SWEET and WALS, held in Bari, Italy, July 5–8, 2022.The 14 revised full papers and 1 short paper presented in this book were carefully reviewed and selected from 25 submissions. ICWE 2022 presents the following three workshops:Second International Workshop on Big Data driven Edge Cloud Services (BECS 2022)First International Workshop on the Semantic WEb of Everything (SWEET 2022)First International Workshop on Web Applications for Life Sciences (WALS 2022)Table of ContentsSecond International Workshop on Big Data driven Edge Cloud Services (BECS 2022)).-CodeBERT Based Software Defect Prediction for Edge-Cloud Systems.- A Novel Hybrid Approach for Localization in Wireless Sensor Networks.- An Empirical Analysis on Just-In-Time Defect prediction Models for Self-driving Software Systems.- Knowledge Sharing in Proactive WoT Multi-Environment Models.- First International Workshop on the Semantic WEb of Everything (SWEET 2022).- Multivariate Time Series Anomaly Detection Based on Reconstructed Differences Using Graph Attention Networks.- A Decentralized Environment for Biomedical Semantic Content Authoring and Publishing.- AI for Food Waste Reduction in Smart Homes.- Cowl: a lightweight OWL library for the Semantic Web of Everything.- Features and capabilities of a blockchain-based ridesharing enhanced with semantics.- Semantic-based decision support for network management and orchestration.- Semantic Matchmaking for Argumentative Intelligence in Ubiquitous Computing.- First International Workshop on Web Applications for Life Sciences (WALS 2022).- Smart District 4.0 project: validation of results and exploitation perspectives.- WALS 2022 Invited Talk - Are web applications fulfilling the needs of life science scientists?.- CitrusGenome: A Bioinformatics Tool to Characterize, Visualize, and Explore Large Citrus Variant Datasets.- The Laniakea Dashboard and storage encryption components: a foundation for developing on-demand cloud services for Life Science.

    1 in stock

    £49.49

  • Computer Vision, Imaging and Computer Graphics Theory and Applications: 16th International Joint Conference, VISIGRAPP 2021, Virtual Event, February 8–10, 2021, Revised Selected Papers

    Springer International Publishing AG Computer Vision, Imaging and Computer Graphics Theory and Applications: 16th International Joint Conference, VISIGRAPP 2021, Virtual Event, February 8–10, 2021, Revised Selected Papers

    1 in stock

    Book SynopsisThis book constitutes the refereed proceedings of the 16th International Joint Conference on Computer Vision, Imaging and Computer Graphics Theory and Applications, VISIGRAPP 2021, held as a virtual event, February 8–10, 2021.The 16 full papers presented in this volume were carefully reviewed and selected from 371 submissions. The purpose of VISIGRAPP is to bring together researchers and practitioners interested in both theoretical advances and applications of computer vision, computer graphics and information visualization. VISIGRAPP is composed of four co-located conferences, each specialized in at least one of the aforementioned main knowledge areas, namely GRAPP, IVAPP, HUCAPP and VISAPP. The contributions were organized in topical sections as follows: Computer Graphics Theory and Applications; Human Computer Interaction Theory and Applications; Information Visualization Theory and Applications; Computer Vision Theory and Applications.Table of Contents​Computer Graphics Theory and Applications.- Impact of Avatar Representation in a Virtual Reality-based Multi-user Tunnel Fire Simulator for Training Purposes.- Facade Layout Completion with Long Short-term Memory Networks.- Human Computer Interaction Theory and Applications.- Generating Haptic Sensations over Spherical Surface.- Effects of Emotion-Induction Words on Memory and Pupillary Reactions while Viewing Visual Stimuli with Audio Guide.- A Bimanual Flick-based Japanese Software Keyboard using Direct Kanji Input.- Comparison of Cardiac Activity and Subjective Measures during Virtual Reality and Real Aircraft Flight.- Information Visualization Theory and Applications.- Improving Self-supervised Dimensionality Reduction: Exploring Hyperparameters and Pseudo-labeling Strategies.- Visualization of Source Code Similarity using 2.5D Semantic Software Maps.- Revisiting Order-Preserving, Gap-Avoiding Rectangle Packing.- Exploratory Data Analysis of Population Level Smartphone-sensed Data.- Towards Interactive Geovisualization Authoring Toolkit for Industry Use Cases.- Computer Vision Theory and Applications.- Global-fiirst Training Strategy with Convolutional Neural Networks to Improve Scale Invariance.- Spline-based Dense Medial Descriptors for Image Simplification using Saliency Maps.- BS-GAENets: Brain-spatial Feature Learning Via a Graph Deep Autoencoder for Multi-modal Neuroimaging Analysis.- Enhancing Backlight and Spotlight Images by the Retinex-inspired Bilateral Filter SuPeR-B.- Rethinking RNN-based Video Object Segmentation.

    1 in stock

    £58.49

  • Machine Learning and Data Mining for Sports Analytics: 9th International Workshop, MLSA 2022, Grenoble, France, September 19, 2022, Revised Selected Papers

    Springer International Publishing AG Machine Learning and Data Mining for Sports Analytics: 9th International Workshop, MLSA 2022, Grenoble, France, September 19, 2022, Revised Selected Papers

    1 in stock

    Book SynopsisThis book constitutes the refereed proceedings of the 9th International Workshop on Machine Learning and Data Mining for Sports Analytics, MLSA 2022, held in Grenoble, France, during September 19, 2022. The 10 full papers included in this book were carefully reviewed and selected from 18 submissions. They were organized in topical sections as follows: Football, Racket sports, Cycling.Table of ContentsFootball.- Towards expected counter - Using comprehensible features to predict counterattacks.- Shot analysis in different levels of German football using Expected Goals.- Analyzing passing sequences for the prediction of goal-scoring opportunities.- Let’s penetrate the defense: A machine learning model for prediction and valuation of penetrative passes.- Evaluation of creating scoring opportunities for teammates in soccer via trajectory prediction.- Cost-efficient and bias-robust sports player tracking by integrating GPS and video.- Racket sports.- Predicting tennis serve directions with machine learning.- Discovering and visualizing tactics in table tennis games based on subgroup discovery.- Cycling.- Athlete monitoring in professional road cycling using similarity search on time series data.

    1 in stock

    £49.49

  • Advances in Computer Graphics: 40th Computer Graphics International Conference, CGI 2023, Shanghai, China, August 28 – September 1, 2023, Proceedings, Part I

    Springer International Publishing AG Advances in Computer Graphics: 40th Computer Graphics International Conference, CGI 2023, Shanghai, China, August 28 – September 1, 2023, Proceedings, Part I

    1 in stock

    Book SynopsisThis 4-volume set of LNCS 14495-14498 constitutes the proceedings of the 40th Computer Graphics International Conference, CGI 2023, held in Shanghai, China, August 28 – September 1, 2023. The 149 papers in this set were carefully reviewed and selected from 385 submissions. They are organized in topical sections as follows: Detection and Recognition; Image Analysis and Processing; Image Restoration and Enhancement; Image Attention and Perception; Reconstruction; Rendering and Animation; Synthesis and Generation; Visual Analytics and Modeling; Graphics and AR/VR; Medical Imaging and Robotics; Theoretical Analysis; Image Analysis and Visualization in Advanced Medical Imaging Technology; Empowering Novel Geometric Algebra for Graphics and Engineering.Table of ContentsDetection and Recognition.- Image Analysis and Processing; Image Restoration and Enhancement; Image Attention and Perception.- Reconstruction; Rendering and Animation.- Synthesis and Generation.- Visual Analytics and Modeling; Graphics and AR/VR.- Medical Imaging and Robotics.- Theoretical Analysis; Image Analysis and Visualization in Advanced Medical Imaging Technology.- Empowering Novel Geometric Algebra for Graphics and Engineering.

    1 in stock

    £58.49

  • IT Management in the Digital Age: A Roadmap for

    Springer International Publishing AG IT Management in the Digital Age: A Roadmap for

    1 in stock

    Book SynopsisThis book examines the massive changes currently taking place in the business world and commonly known under the label “digitalization.” In addition, it describes the significant impacts of technological innovations on processes, products, services and business models. The digital transformation resulting from these developments leads to disruption for many enterprises and industries. While for many years, IT departments mainly concentrated on fulfilling the requirements of business departments effectively and efficiently by means of high-quality IT services and operations, today’s IT departments are increasingly expected to actively co-design and co-create the enterprise. This book describes how information technology enables innovation for businesses, and how IT departments can proactively and in a timely manner collaborate with the business departments of their corporation to leverage these innovations. It also delineates the implications of digitalization for the structures, processes and people in today’s IT departments. IT leaders and managers who are responsible for corporate IT, as well as practice-oriented researchers, will find valuable inspirations and guidance in this book, the central mission of which is to encourage and enable a more proactive role for IT in the digital transformation processes."This book demonstrates the impact of digital transformation on IT organizations and their management. It also presents potential risks for technology availability, security and data protection. The authors develop a vision of what IT management should look like in ten years if it is to continue playing an important role in the company. The book seeks to motivate IT executives and managers with IT responsibility to actively adapt their thinking and their IT organizations before they are forced to react to external pressure. Definitely worth reading!" Sven Kreimendahl, Director Business Technology Services, Campana & SchottTable of Contents

    1 in stock

    £49.49

  • Social Informatics: 4th International Conference,

    Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Social Informatics: 4th International Conference,

    1 in stock

    Book SynopsisThis book constitutes the proceedings of the 4th International Conference on Social Informatics, SocInfo 2012, held in Lausanne, Switzerland, in December 2012. The 21 full papers, 18 short papers included in this volume were carefully reviewed and selected from 61 submissions. The papers are organized in topical sections named: social choice mechanisms in the e-society,computational models of social phenomena, social simulation, web mining and its social interpretations, algorithms and protocols inspired by human societies, socio-economic systems and applications, trust, privacy, risk and security in social contexts.Table of ContentsA System for Web Widget Discovery Using Semantic Distance between User Intent and Social Tags.- An Automated Multiscale Map of Conversations: Mothers and Matters.- How Influential Are You: Detecting Influential Bloggers in a Blogging Community.- A Simulation Model Using Transaction Cost Economics to Analyze the Impact of Social Media on Online Shopping.- Predicting Group Evolution in the Social Network.- Interpolating between Random Walks and Shortest Paths: A Path Functional Approach.- Dynamic Targeting in an Online Social Medium.- Connecting with Active People Matters: The Influence of an Online Community on Physical Activity Behavior.- Detecting Overlapping Communities in Location-Based Social Networks.- CrowdLang: A Programming Language for the Systematic Exploration of Human Computation Systems.- Experiments in Cross-Lingual Sentiment Analysis in Discussion Forums.- Quality Assessment of User Comments on Mobile Platforms Considering Channel of Activation and Platform Design.- A Method Based on Congestion Game Theory for Determining Electoral Tendencies.- A Model to Represent Human Social Relationships in Social Network Graphs .- C4PS - Helping Facebookers Manage Their Privacy Settings.- Dynamic “Participative Rules” in Serious Games, New Ways for Evaluation?.- Mobile Phones, Family and Personal Relationships: The Case of Indonesian Micro-entrepreneurs.- An Analysis of Topical Proximity in the Twitter Social Graph.- A Foresight Support System to Manage Knowledge on Information Society Evolution.- How Many Answers Are Enough? Optimal Number of Answers for Q&A Sites.- Analysis and Support of Lifestyle via Emotions Using Social Media.- A Computational Analysis of Joint Decision Making Processes.- Collaboratively Constructing a VDL-Based Icon System for Knowledge Tagging.- A Multi-dimensional and Event-Based Model for Trust Computation in the Social Web.- On Recommending Hashtags in Twitter Networks.- A Framework for the Design and Synthesis of Coordinated Social Systems.- Swayed by Friends or by the Crowd?.- Are Twitter Users Equal in Predicting Elections? A Study of User Groups in Predicting 2012 U.S. Republican Presidential Primaries.-Web Page Recommendation Based on Semantic Web Usage Mining.- Scalable Analysis for Large Social Networks: The Data-Aware Mean-Field Approach.- A Survey of Recommender Systems in Twitter.- Multi-view Content-Based User Recommendation Scheme for Following Users in Twitter.- Spam Fighting in Social Tagging Systems.- The Multidimensional Study of Viral Campaigns as Branching Processes.- Models of Social Groups in Blogosphere Based on Information about Comment Addressees and Sentiments.- Dark Retweets: Investigating Non-conventional Retweeting Patterns.-Studying Paths of Participation in Viral Diffusion Process.- Paradox of Proximity – Trust and Provenance within the Context of Social Networks and Policy.- Namelings: Discover Given Name Relatedness Based on Data from the SocialWeb.- SocialTrends: A Web Application for Monitoring and Visualizing Users in Social Media.- Demonstration of Dynamic Targeting in an Online Social Medium.- Navigating between Chaos and Bureaucracy: Backgrounding Trust in Open-Content Communities.-

    1 in stock

    £42.74

  • Fundamentals of Business Process Management

    Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Fundamentals of Business Process Management

    1 in stock

    Book SynopsisThis textbook covers the entire Business Process Management (BPM) lifecycle, from process identification to process monitoring, covering along the way process modelling, analysis, redesign and automation. Concepts, methods and tools from business management, computer science and industrial engineering are blended into one comprehensive and inter-disciplinary approach. The presentation is illustrated using the BPMN industry standard defined by the Object Management Group and widely endorsed by practitioners and vendors worldwide.In addition to explaining the relevant conceptual background, the book provides dozens of examples, more than 230 exercises – many with solutions – and numerous suggestions for further reading. This second edition includes extended and completely revised chapters on process identification, process discovery, qualitative process analysis, process redesign, process automation and process monitoring. A new chapter on BPM as an enterprise capability has been added, which expands the scope of the book to encompass topics such as the strategic alignment and governance of BPM initiatives.The textbook is the result of many years of combined teaching experience of the authors, both at the undergraduate and graduate levels as well as in the context of professional training. Students and professionals from both business management and computer science will benefit from the step-by-step style of the textbook and its focus on fundamental concepts and proven methods. Lecturers will appreciate the class-tested format and the additional teaching material available on the accompanying website.Table of Contents1 Introduction to Business Process Management.- 2 Process Identification.- 3 Essential Process Modeling.- 4 Advanced Process Modeling.- 5 Process Discovery.- 6 Qualitative Process Analysis.- 7 Quantitative Process Analysis.- 8 Process Redesign.- 9 Process-Aware Information Systems.- 10 Process Implementation with Executable Models.- 11 Process Monitoring.- 12 BPM as an Enterprise Capability.

    1 in stock

    £49.49

  • Technology and the Historian

    University of Illinois Press Technology and the Historian

    Book SynopsisTrade Review"Crymble seamlessly integrates print, digital, oral history, and interactive source material to document the ways historians have responded, both individually and as an imagined community, to the social contexts that have shaped our interactions with technology." --Journal of American History "Crymble gives me a greater appreciation for how my own course in ‘digital history’ fits within and reflects broader patterns of discourse about technology and the past." --Corinthian Matters "This book explodes many of the foundation myths upon which digital history has been built; and replaces them with a clear-eyed account that melds historiography, technology, and pedagogy. In beautiful prose Crymble has identified the streams of influence that have shaped the field."--Tim Hitchcock, University of SussexTable of ContentsCoverTItleCopyrightContentsAcknowledgmentsIntroduction1. The Origin Myths of Computing in Historical Research2. The Archival Revisionism of Mass Digitization3. Digitizing the History Classroom4. Building the Invisible College5. The Rise and Fall of the Scholarly Blog6. The Digital Past and the Digital FutureAppendix: Digital History Syllabus Corpus (2002–2017)Glossary: A New VocabularyNotesBibliographyIndexBack cover

    £77.35

  • Killer Facebook Ads

    John Wiley & Sons Inc Killer Facebook Ads

    Book SynopsisExpert Facebook advertising techniques you won''t find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate Likes, promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook''s wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambiTrade Review'Weintraub hits a home run with this book, and if you advertise anywhere online, you will definitely benefit from reading it . Management-Issues.com, 23/11/11.Table of ContentsIntroduction xix Chapter 1 Marketing and the Facebook Revolution 1 Facebook's Reach 2 Understanding the Social Graph 7 What Marketers Can and Can't Do With Facebook Ads 10 The Ethical Marketer’s Rules of Engagement 14 Chapter 2 Key Performance Indicators (KPIs) 19 Setting Expectations 20 Defining KPIs 21 Facebook Ads and Attribution 33 Chapter 3 The Facebook Ad Creation UI 35 Web UI and Power Editor 36 Module 1: Design Your Ad 36 Module 2: Facebook’s Powerful Targeting 37 Module 3: Campaigns, Pricing, and Scheduling 63 Chapter 4 Facebook Ads Production Workflow 65 Power Editor 66 Understanding Account Structure 66 First Step: Wireframe Demographic Research 69 Second Step: Create Your First Ads 69 Structural Best Practices 72 Chapter 5 Guerilla User Targeting Checklist 77 Literal, Competitive, and Inferred Targeting 78 Occupations and Employment 86 Real-Life Groups and Affiliations 90 Online, Off Facebook . 99 Product Categories . 102 Classic Mainstream Interests 104 Chapter 6 Mastering Compound Targeting 111 Age, Interest, and Gender Mashups 112 Workplace and Precise Interest Amalgamations . 115 Education and Interest Amalgamations 119 Sexuality, Relationship Status, and Interests . 121 Country + Language + Interest Combinations 123 Chapter 7 Creating Killer Facebook Ads 127 The Five Levels of Brand Clarity 128 Headlines 130 Ad Images 140 Putting It All Together with Body Copy 147 Chapter 8 Deploying Your Facebook Ads Campaign 155 Facebook Ads Finances 156 Landing Page Considerations 163 Final Prelaunch Checklist 172 Chapter 9 Field Guide to Optimization and Reporting 173 Introducing Ads Manager 174 Navigating Facebook Ads Manager 174 Optimization 184 Facebook Reports 194 Wrapping Up and Looking Forward 201 Appendix A Facebook Ads Preflight Pocket Checklist 205 Appendix B The Great Big Search & Social Media Marketing Twitter Follow List 209 Appendix C Facebook Targeting Segments 219 Fortune 500 Companies 220 Job Titles 222 Weapons 225 Tech and Gaming 226 Interests Bucket Family Roles 228 Health 229 Outdoor Activities 231 Winter Sports and Activities 234 Sports 236 Green Living 238 Wine 239 Home/Garden 239 Discount 240 Tough Times 240 Music 241 Hobbies 242 Business 242 Chatting/RPG 243 Media with Cult Followings 244 Index 249

    £19.54

  • Advanced Google AdWords 3e

    John Wiley & Sons Inc Advanced Google AdWords 3e

    Book SynopsisThe ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies.Table of ContentsForeword xxxi Introduction xxxiii Chapter 1 Understanding Search Theory 1 The Origins of Google AdWords 2 Google Enters the Arena 5 Google AdWords Select Revolutionizes PPC 6 The Psychology of Search 7 Turning Concepts into Words 8 Understanding Search Results 10 The Purpose of Ad Copy 11 Landing Pages Lead to New Customers 12 Advertising Is Not Advertising When It Is Information 14 Goal Alignment: Google vs. You vs. the Searcher 15 Best Practices for Applying Search Theory 17 Chapter 2 Performing Keyword Research 19 Understanding the Buying Funnel 20 Examining the Buying Funnel Phases 21 How Do Consumers Flow Through Your Buying Funnel? 22 Understanding Keywords 23 Types of Commercial Keywords 24 Finding Keyword Ideas 26 How Many Keywords Should You Have in Your Account? 29 Creating Keyword Lists 31 Using Long-Tail Keywords 33 Wide vs. Deep Keywords 35 Discerning Keyword Match Types 36 Broad Match 37 Modified Broad Match 38 When Should You Use Broad Match? 40 Phrase Match 40 Exact Match 42 Variation Match 43 Which Match Type Is Best? 44 Using Negative Match 46 Implementing Negative Keywords 46 Negative Broad Match 49 Negative Phrase Match 50 Negative Exact Match 51 Putting Negative and Positive Keywords Together 52 Researching Negative Keywords 53 Using Advanced Organizational Techniques 55 Adding Multiple Match Types to the Same Ad Group 55 Restricting Match Types by Ad Group 56 Restricting Match Types by Campaign 56 Taking Control of Your Ad Display 57 Best Practices for Conducting Keyword Research 58 Chapter 3 Keyword Tools: Extracting Valuable Data from Google 59 AdWords Keyword Planner 60 Generating Keyword Ideas 61 Advanced Options and Filters 65 Ad Group and Keyword Ideas 69 Traffic Estimates 76 AdWords Keyword Planner vs Third-Party Keyword Tools 82 Google Trends 83 What Services Should You Offer? 85 Determining Your Messaging 87 Determining Consumer Interest 88 Bing Ads Intelligence 89 Best Practices for Using Keyword Tools 90 Chapter 4 Writing Compelling Ads 93 Do Your Ads Reflect the Search Query? 94 Writing Effective Ads 96 Calls to Action 97 Touching the Emotional Core 98 Following Google’s Editorial Guidelines 99 Character Lengths 99 Editorial Requirements 100 Developing Unique Selling Propositions 102 Distinguishing Features and Benefits 103 Benefits, Features, and the Buying Funnel 104 When to Use a Feature vs. a Benefit 105 Employing Themes That Get Clicks 106 Utilizing Numbers in Ads 107 How Strong Is Your Call to Action? 110 Writing Informational Ad Copy 111 Utilizing Negative Ad Copy 114 Do Not Forget the Display URL 114 Controlling Your Mobile Ads 116 Spicing Up Your Ads with Ad Extensions 118 Sitelink Extensions 118 Call Extensions 125 Additional Extensions 127 Limited Betas for New Extensions 129 Showcasing Your Products with PLAs 129 Following the Law: Trademarks 131 Trademark Exceptions 134 The Quest for the Holy Grail of Advertising 135 Best Practices for Writing Compelling Ads 136 Chapter 5 Creating Landing Pages That Convert Searchers into Buyers 139 Does Your Landing Page Answer the Searcher’s Question? 140 Everything about Destination URLs 142 Using Destination URLs for Tracking 144 Complying with Destination URL Editorial Policies 151 Choosing Landing Pages That Increase Conversion Rates 152 Choosing Landing Pages Based on the Type of Query 153 Differentiating Local Business Queries 157 Using Segmentation Pages 159 Using Forms as Landing Pages 160 Thanking Your Customers 162 Crafting Perfect Landing Pages 164 Employing Usability, Trust, and Web Technology 164 Using Web Technology to Implement Usability and User Security 165 Psychological Factors That Increase Conversion Rates 173 Your Website’s Usability Goals 180 Best Practices for Landing Pages 181 Chapter 6 Learning Advanced Optimization Techniques 183 Optimizing for Traffic 184 Exploring Strategies to Show Your Ads More Often 184 Taking Advantage of Dynamic Keyword Insertion 190 Increasing Page Views 194 Optimizing for Conversions 198 Writing Ad Copy That Sells 199 Creating Landing Pages That Increase Conversions 200 Making Additional Conversions to Increase Your Profits 210 Best Practices for Advanced Optimization Techniques 213 Chapter 7 Demystifying Quality Score 215 What Is Quality Score? 216 How Quality Score Affects Ad Rank 218 Quality Score Factors for Search 221 Viewing Your Quality Score 225 Landing Page Quality: Making Your Pages Relevant 228 Spiderability 228 Relevance 229 Transparency 230 Navigation 230 Estimating Your First Page Bid 231 Understanding the Display Network Quality Score 233 Quality Score for Managed Placements 234 Diagnosing Your Quality Scores 235 Ignoring Quality Score 240 Increasing Quality Scores 243 Creating Highly Relevant Ad Groups 244 Ad Testing to Increase Quality Scores 246 Landing Page Fixes 248 What to Do if Your Quality Score Drops 249 Quality Score FAQs 251 Best Practices for Optimizing Quality Scores 254 Chapter 8 Beyond Text: Employing Image, Video, and Mobile Ads 257 Beyond the Desktop: Creating Mobile Ads 258 Reaching Smartphone Users 258 Smartphone Extensions 261 Reaching Other Mobile Users: WAP Mobile Ads 262 Ad Preview and Diagnosis Tool 264 Beyond Static Text: Creating Rich Media Ads 266 Creating Effective Image Ads 266 Developing Profitable Video Ads 272 AdWords Ad Gallery 275 Best Practices for Employing Image, Video, Mobile Ads 278 Chapter 9 Understanding the Display Network 279 What Is the Display Network? 280 Advantages of the Display Network 281 Display Targeting Methods 282 Automatic vs. Managed Placements 283 Creating Search- and Display-Only Campaigns 284 Managing Ad Group Targeting 285 Creating a Successful Display Network Campaign 286 Creating Keyword-Based Display Ad Groups 287 Display Network Topic Targeting 292 Targeting Ads Based on a User’s Interest 296 Placement Targeting: Choose the Actual Sites Where Your Ads Are Displayed 298 Blocking Your Ads from Being Shown across the Display Network 305 Determining Negative Display Keywords 309 Smart Pricing: Measure Success with Cost per Conversion 310 Choosing CPM or CPC Bidding 312 Using the Display Planner Tool 314 Best Practices for the Display Network 320 Chapter 10 Utilizing Advanced Display Network Techniques 323 Remarketing: Bringing Visitors Back to Your Site 324 Define an Audience 324 Place the Script on Your Site 328 Create a Remarketing Ad Group 330 The 100 Cookie Rule 332 Remarketing Strategies 332 Don’t Creep Out Your Customers 340 Flexible Targeting: Mixing and Matching Every Display Targeting Option 341 Flexible Targeting Options 342 Bid Modifiers for Display 344 Flexible Bidding Examples 345 Optimizing Your Display Campaigns 351 Organizing Your Display Campaigns 353 Creating Scenarios to Understand and Reach Your Target Audience 357 Writing Effective Display Ads 359 Best Practices for Advanced Display Network Advertising 361 Chapter 11 Utilizing Advanced Geographic Targeting Techniques 363 What Is Geographic Targeting? 364 The Technology behind Location Targeting 364 How Accurate Is Location Targeting? 366 Reaching Users in Specific Locations 369 Finding Locations to Target 370 Radius Targeting 374 Location Groups and Bid Modifiers 375 Advanced Location Targeting Options 376 Location Targeting Considerations 378 Targeting Multiple Countries 378 Reaching Users in an Area Smaller than a Country 380 Treating Locals and Nonlocals Differently in Your Ad Copy 385 Automatically Inserting Your Address into the Ad Copy 387 A Case Study into Local Belief Systems 390 Viewing Geographic Results 391 Geographic Performance Reports 393 Best Practices for Geographic Targeting 396 Chapter 12 Saving Time and Scaling Accounts with AdWords Editor 399 AdWords Editor Overview 400 Choosing Your Viewpoint 400 Viewing Your Account in AdWords Editor 404 Scaling Your Account 408 Importing Keywords 409 Creating Thousands of Keywords and Ad Groups 411 Easily Creating Thousands of Ads 414 Optimizing Display with AdWords Editor 420 Best Practices for Using AdWords Editor 421 Chapter 13 Devising Profitable Bid Strategies 423 Setting Your Marketing Goals 424 Measuring Results with Google’s Conversion-Tracking Code 425 AdWords Conversion-Tracking Code 426 Google Analytics Tracking 430 Accessing Valuable Conversion Data in AdWords Reports 432 Tracking Phone Calls 434 Exploring AdWords Bidding Options 435 Focus on Clicks, Option 1 435 Focus on Clicks, Option 2 435 Enhanced CPC 436 Conversion Optimizer 437 Focus on Impressions 443 Flexible Bidding 443 Profitable Bidding Strategies 448 ROAS vs Profit 449 Revenue per Click 450 Taking Margins into Account 453 How Can Publishers Determine Revenue per Click? 455 Tracking Long Sales Cycles with Conversion Funnels 457 Calculating Your Max CPC 460 Setting Bids Based on ROAS 460 Bidding for Exposure 461 Bid Modifiers: Automatically Changing Bids by Time, Geography, Devices, and More 464 Location Bid Modifiers 467 Ad Scheduling: Automatically Changing Bids by Time Periods 471 Finding Conversion Information by Time Frames 473 Examples of Ad Scheduling Success 476 Creating Time-Sensitive Offers 479 Device Modifiers 480 Understanding Attribution Management 481 Examining AdWords Reports to Make ROAS Bid Decisions 484 Best Practices for Utilizing Profitable Bid Strategies 487 Chapter 14 Organizing Accounts Successfully 489 What Is an AdWords Account? 490 What Are the Limits of an AdWords Account? 490 Managing Multiple Accounts the Easy Way 491 Becoming a Google Partner 494 Developing a Successful Campaign Structure 496 Reasons to Create New Campaigns 496 Structuring Campaigns to Achieve Business Goals 497 Organizing an Ad Group to Increase CTR and Conversion Rates 513 Ad Group Organization for Mobile Bid Modifiers 515 Best Practices for Account Organization Strategies 516 Chapter 15 Implementing Testing Techniques That Will Increase Profits 519 Testing Is Essential to Increasing Profits 520 Testing Ad Copy to Increase Conversions 520 Ad Copy Messages You Should Test 521 Ad Copy Themes to Spark Your Creativity 521 Test Discounts Instead of Prices 522 Creating the Ad Copy Test 525 General Guidelines for Statistical Significance 527 Measuring the Results of Your Ad Test 529 Multi-Ad Group Testing 532 Testing Mobile Ads 534 Testing Landing Pages to Increase Conversions 535 Testing Where to Send Traffic 536 Landing Page Testing Factors 541 Making Ads and Landing Pages Work Together 547 Essential Items to Test First 553 Creating a Landing Page Test 553 Testing Profit per Click and Profit per Impression 556 AdWords Campaign Experiments 559 Best Practices for Testing Techniques That Will Increase Profits 561 Chapter 16 AdWords Reports: Extracting Actionable Information 563 Choosing General AdWords Report Settings 564 Customizing the Interface 564 Downloading Your Data 568 Using Reports to Optimize Your Account 571 Campaign Reports 571 Ad Group Performance Report 573 Ad Performance Report 573 Keyword Report 576 Display Network Reports 579 Dimensions Reports 581 Creating Custom Alerts 585 Best Practices for Using AdWords Reports 587 Chapter 17 Step by Step: Creating and Monitoring Your AdWords Account 589 Before You Create Your Account 590 Creating Campaigns 592 Creating Search Campaigns 593 Creating Display-Targeted Campaigns 597 Creating Managed Placements Campaigns 598 Other Campaign Types 600 Optimizing Ongoing Campaigns 601 Optimizing Search Campaigns 601 Managing Maximize Clicks Campaigns 605 Optimizing Display Campaigns 606 Optimizing Managed Placements Campaigns 608 Optimizing CPM Campaigns 609 Optimizing Other Campaign Types 611 Creating an Optimization Schedule 612 Best Practices for Creating and Managing Your AdWords Account 615 Glossary 619 Index 627

    £27.20

  • Reviews in Computational Chemistry Volume 31

    John Wiley & Sons Inc Reviews in Computational Chemistry Volume 31

    Book SynopsisThe Reviews in Computational Chemistry series brings together leading authorities in the field to teach the newcomer and update the expert on topicscentered on molecular modeling, such ascomputer-assisted molecular design (CAMD), quantum chemistry, molecular mechanics and dynamics, and quantitative structure-activity relationships (QSAR). This volume, like those prior to it, features chapters by experts in various fields of computational chemistry. Topics in Volume31 include:Lattice-Boltzmann Modeling of Multicomponent Systems: An IntroductionModeling Mechanochemistry from First PrinciplesMapping Energy Transport Networks in ProteinsThe Role of Computations in CatalysisThe Construction of Ab Initio Based Potential Energy SurfacesUncertainty Quantification for Molecular DynamicsTable of ContentsList of Contributors ix Preface xi Contributors to Previous Volumes xv 1 Lattice-Boltzmann Modeling of Multicomponent Systems: An Introduction 1Ulf D. Schiller and Olga Kuksenok Introduction 1 The Lattice Boltzmann Equation: A Modern Introduction 4 A Brief History of the LBM 5 The Lattice Boltzmann Equation 7 The Fluctuating Lattice Boltzmann Equation 23 Boundary Conditions 25 Fluid–Particle Coupling 30 LBM for Multiphase Fluids 37 Governing Continuum Equations 37 Lattice Boltzmann Algorithm for Binary Fluid: Free-Energy Approach 42 Minimizing Spurious Velocities 47 Conclusions 50 References 51 2 Mapping Energy Transport Networks in Proteins 63David M. Leitner and Takahisa Yamato Introduction 63 Thermal and Energy Flow in Macromolecules 65 Normal Modes of Proteins 65 Simulating Energy Transport in Terms of Normal Modes 69 Energy Diffusion in Terms of Normal Modes 70 Energy Transport from Time Correlation Functions 73 Energy Transport in Proteins is Inherently Anisotropic 75 Locating Energy Transport Networks 77 Communication Maps 77 CURrent calculations for Proteins (CURP) 80 Applications 83 Communication Maps: Illustrative Examples 83 CURP: Illustrative Examples 89 Future Directions 98 Summary 99 Acknowledgments 100 References 100 3 Uncertainty Quantification for Molecular Dynamics 115Paul N. Patrone and Andrew Dienstfrey Introduction 115 From Dynamical to Random: An Overview of MD 118 System Specification 119 Interatomic Potentials 121 Hamilton’s Equations 123 Thermodynamic Ensembles 128 Where Does This Leave Us? 131 Uncertainty Quantification 131 What is UQ? 132 Tools for UQ 136 UQ of MD 143 Tutorial: Trajectory Analysis 143 Tutorial: Ensemble Verification 148 Tutorial: UQ of Data Analysis for the Glass-Transition Temperature 151 Concluding Thoughts 161 References 162 4 The Role of Computations in Catalysis 171Horia Metiu, Vishal Agarwal, and Henrik H. Kristoffersen Introduction 171 Screening 172 Sabatier Principle 173 Scaling Relations 175 BEP Relationship 176 Volcano Plots 180 Some Rules for Oxide Catalysts 189 Let Us Examine Some Industrial Catalysts 191 Sometimes Selectivity is More Important than Rate 191 Sometimes We Want a Smaller Rate! 191 Sometimes Product Separation is More Important than the Reaction Rate 193 Some Reactions are Equilibrium-limited 193 The Cost of Making the Catalyst is Important 194 The Catalyst Should Contain Abundant Elements 194 A Good Catalyst Should not be Easily Poisoned 195 Summary 195 References 196 5 The Construction of Ab Initio-Based Potential Energy Surfaces 199Richard Dawes and Ernesto Quintas-Sánchez Introduction and Overview 199 What is a PES? 199 Significance and Range of Applications of PESs 204 Challenges for Theory 207 Terminology and Concepts 209 The Schrödinger Equation 209 The BO Approximation 210 Mathematical Foundations of (Linear) Fitting 215 Quantum Chemistry Methods 221 General Considerations 221 Single Reference Methods 223 Multireference Methods 225 Compound Methods or Protocols 227 Fitting Methods 229 General Considerations and Desirable Attributes of a PES 229 Non-Interpolative Fitting Methods 231 Interpolative Fitting Methods 239 Applications 242 The Automated Construction of PESs 242 Concluding Remarks 248 Acknowledgements 250 Acronyms/Abbreviations 250 References 251 6 Modeling Mechanochemistry from First Principles 265Heather J. Kulik Introduction and Scope 265 Potential Energy Surfaces and Reaction Coordinates 266 Theoretical Models of Mechanochemical Bond Cleavage 268 Linear Model (Kauzmann, Eyring, and Bell) 268 Tilted Potential Energy Profile Model 270 First-Principles Models for Mechanochemical Bond Cleavage 271 Constrained Geometries Simulate External Force (COGEF) 271 Force-Modified Potential Energy Surfaces 273 Covalent Mechanochemistry 278 Overview of Characterization Methods 278 Representative Mechanophores 280 Representative Mechanochemistry Case Studies 281 Benzocyclobutene 281 gem-Difluorocyclopropane 285 PPA: Heterolytic Bond Cleavage 288 Mechanical Force for Sampling: Application to Lignin 292 Best Practices for Mechanochemical Simulation 296 Conclusions 298 Acknowledgments 299 References 300 Index 313

    £220.46

  • Machine Learning Applications

    John Wiley & Sons Inc Machine Learning Applications

    Book SynopsisMachine Learning Applications Practical resource on the importance of Machine Learning and Deep Learning applications in various technologies and real-world situations Machine Learning Applications discusses methodological advancements of machine learning and deep learning, presents applications in image processing, including face and vehicle detection, image classification, object detection, image segmentation, and delivers real-world applications in healthcare to identify diseases and diagnosis, such as creating smart health records and medical imaging diagnosis, and provides real-world examples, case studies, use cases, and techniques to enable the reader's active learning. Composed of 13 chapters, this book also introduces real-world applications of machine and deep learning in blockchain technology, cyber security, and climate change. An explanation of AI and robotic applications in mechanical design is also discussed, including robot-assisted surgeries, security, and space explor

    £88.65

  • Die perfekte Produktion: Manufacturing Excellence

    Springer Fachmedien Wiesbaden Die perfekte Produktion: Manufacturing Excellence

    Book SynopsisIn dieser völlig überarbeiteten 2. Auflage wurden die neuesten Softwarefunktionalitäten berücksichtigt sowie wichtige Themen, wie Shop Floor Management, Energiemanagement, Projektmanagement, Change Management und Industrie 4.0 ergänzt. Die Autoren zeigen anhand von Praxisbeispielen auf, wie sich durch die sogenannte Short Interval Technology (SIT) systematisch schnelle Regelkreise im Unternehmen aufbauen lassen. Das Ziel ist die Perfekte Produktion mit transparenten, reaktionsschnellen und wirtschaftlichen Prozessen.Mit den klassischen Methoden der Produktionsplanung und -steuerung sowie den häufig anzutreffenden Produktionsprozesse gelingt es vielen Unternehmen nur noch mit großem Aufwand, in den immer besser vernetzten und schneller getakteten Lieferketten mitzuspielen und kurze Lieferzeiten, hohe Termintreuen, kleine Losgrößen, kurzfristige Abrufe und just-in-time Anlieferungen bei wettbewerbsfähigen Kosten sicherzustellen.Table of ContentsDie Anforderungen an die perfekte Produktion.- Short Interval Technology (SIT).- Die Schwachstellen der klassischen Produktion.- Die Bausteine der perfekten Produktion.- Zielorientierte Prozessverbesserung.- Erfolgreiche Umsetzung in der Praxis.- Schlusswort.

    £66.49

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