Internet searching Books

Book SynopsisBuild powerful, production-ready search applications using the incredible features of Elasticsearch. In ElasticSearch in Action, Second Edition you will discover: Architecture, concepts, and fundamentals of Elasticsearch Installing, configuring and running Elasticsearch and Kibana Creating an index with custom settings Data types, mapping fundamentals, and templates Fundamentals of text analysis and working with text analyzers Indexing, deleting, and updating documents Indexing data in bulk and reindexing and aliasing operations Learning search concepts, relevancy scores and similarity algorithms Elasticsearch in Action, Second Edition teaches you to build scalable search applications using Elasticsearch. This completely new edition explores Elasticsearch fundamentals from the ground up. You'll deep dive into design principles, search architectures, and Elasticsearch's essential APIs. Every chapter is clearly illustrated with diagrams and hands-on examples. You'll even explore real-world use cases for full text search, data visualisations, and machine-learning. about the technology Modern search seems like magic. You type a few words and the search engine appears to know what you want. With the Elasticsearch near-real-time search and analytics engine, you can give your users this magical experience without having to do complex low-level programming or understand advanced data science algorithms. You just install it, tweak it, and get on with your work. about the book Elasticsearch in Action, Second Edition is a hands-on guide to developing fully functional search engines with Elasticsearch and Kibana. Rewritten for the latest version of Elasticsearch, this completely new second edition explores Elasticsearch's high-level architecture, reveals infrastructure patterns, and walks through the search and analytics capabilities of numerous Elasticsearch APIs. It covers dozens of awesome techniques, such as: Developing a multitude of search queries Working with various query types Enabling search results with sorting and pagination functionality Writing and working with advanced search queries Working analytics and aggregations Developing high level visualizations in Kibana Configuring and scaling the clusters, and tuning performance You'll quickly progress from the basics of installation and configuring clusters, to indexing documents, advanced aggregations, and putting your servers into production. By the time you're done, you'll be ready to build amazing search engines for your clients that take advantage of Elasticsearch's modern features. about the author Madhusudhan Konda is a full-stack lead engineer, architect, mentor, and conference speaker. He delivers live online training on Elasticsearch and the Elastic Stack. Trade Review'Elasticsearch is a complicated topic to master, but the author introduces all of Elasticsearch's tenets in a very relatable way, piece by piece, with lots of examples that can be executed in seconds.' Sergio Fernandez 'The author explains the content very well, with proper and accurate illustrations to assist.' Adam Wan 'A gentle introduction to the technology.' Giovanni CostagliolaTable of Contentstable of contents READ IN LIVEBOOK 1OVERVIEW READ IN LIVEBOOK 2GETTING STARTED READ IN LIVEBOOK 3ARCHITECTURE READ IN LIVEBOOK 4MAPPING READ IN LIVEBOOK 5WORKING WITH DOCUMENTS READ IN LIVEBOOK 6INDEXING OPERATIONS READ IN LIVEBOOK 7TEXT ANALYSIS 8 TERM LEVEL SEARCH 9 FULL TEXT SEARCH 10 ADVANCED SEARCH 11 AGGREGATIONS 12 KIBANA VISUALISATIONS 13 MACHINE LEARNING 14 TIME SERIES ANALYTICS 15 PERFORMANCE TUNING 16 ADMINISTRATION APPENDIXES READ IN LIVEBOOK APPENDIX A: INSTALLATION APPENDIX B: NATIVE CLIENTS APPENDIX C: HOSTING APPENDIX D: ELASTICSEARCH VS SOLR

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Book SynopsisA powerful, comprehensive guide to spotting, responding to and proactively defending yourself from online abuse - and learning how to be a good ally to those experiencing it.''The need-to-know, must-have and barrier breaking book on fighting online abuse that everyone must have a copy of'' Dr Shola Mos-Shogbamimu''A book written from the front line of life online - heartfelt, heart-breaking, practical, brilliant'' Richard Curtis ______________________________________ Digital spaces are a positive force for change, connection and community, but left unregulated, they are not always safe. Globally, women are 27 times more likely than men to be harassed online. Black women are 84% more likely to face online harassment than white. There has been a 71% rise in online disability abuse and 78% of LGBTQ+ people have experienced hate speech online. How to Stay Safe Online is an urgent, necessary digital selTrade Review'Seyi Akiwowo's work to make the online world safer, especially for Black women, is not only powerful, it's necessary' -- Nova Reid, Anti-racism activist and author of 'The Good Ally''Seyi Akiwowo's book is the need-to-know, must-have and barrier breaking book on fighting online abuse that everyone must have a copy of. This book is the knowledge that gives you power. It is conversational, current and relevant. Seyi talks you through it like she's right there with you - letting you know that you are not alone' -- Dr Shola Mos-Shogbamimu'Seyi Akiwowo has been at the forefront of campaigning for more intentional social media usage throughout the years, and this book highlights the various ways one goes about doing that. It is the first book of its kind to highlight how we go about being safe online as well as providing the nuance required of minoritised and marginalised people's experience of the internet. This is essential reading for the times we live in' -- Kelechi Okafor Actor Director Podcaster Writer'This book needed to be written and thankfully it finally has. Seyi's experience, and those of countless others, are full of valuable lessons for keeping us safe and empowered online' -- Kajal Odedra. Author of Do Something: Activism for Everyone'I wish the Internet was a safer place, but until that day comes, this helpful book is a crucial companion. How wonderful to have Seyi on our side as we navigate through the stormy seas of the online world which she, sadly, knows all too well. The brilliant tools in this book will help you set better boundaries, protect your mental health, be a better digital citizen, and in general look after ourselves and each other' -- Emma Gannon, bestselling author of The Multi-Hyphen Method'Seyi Akiwowo is a force of nature and this book is a godsend. She exposes the depth and urgency of the online abuse crisis, explores the hypocrisy and inefficacy of tech companies and government, and explains what readers can do to improve their online lives. Accessible, empowering and potentially life-changing, this is a book everyone should read' -- Laura Bates, feminist activist and bestselling author of Everyday Sexism'Educational and entertaining. No one should be using the internet without having read this book' -- Alex Holder, journalist and bestselling author of Open Up: The Power of Talking About Money'The digital world is evolving far faster than our brain can keep up. Seyi's powerful story of the impact of the online world provides important lessons for how to navigate this to keep our mind and ourselves healthy and safe' -- Dr Emma Hepburn, clinical psychologist and bestselling author of A Toolkit for Modern Life'Such a relevant, thoughtful and practical book which has important lessons for us all whilst we learn to navigate this digital world' -- Natalie Evans, co-founder of Everyday Racism and co-author of The Mixed Race Experience'Seyi's... vibrant and robust approach to how we navigate social media and use it more mindfully. This book [is] refreshing... empowering us with tools and providing guidance on how we can collectively make digital spaces safer and better for our communities' -- Ronke Lawal, PR and Comms consultant'I loved this! Such a powerful personal story, and actually doable practical advice. Social media can be like the Wild West for women, so we need strategies and boundaries to protect ourselves. Seyi Akiwowo's book is an indispensable handbook for being online in a way that is safe, intentional and - importantly - fun!' -- Rosamund Dean, journalist and author of Mindful Drinking:'The online world can be a scary place. Seyi's book will help us protect our online communities and the vulnerable people who need them. An urgent, powerful book' -- Ian Wright, Footballer, Pundit'A book written from the front line of life online - heartfelt, heart-breaking, practical, brilliant' -- Richard Curtis, Writer, Director, United Nations SDG Advocate'Online abuse is at an all-time high, with significant consequences. Read this book before you think you need it, it could save your life, or at least protect your sanity' -- Dr Soph'A clever and timely toolkit, Seyi is brilliantly leading the charge in navigating vital conversations around online abuse and digital self-care. This book is both honest and practical, offering wisdom we should all put into practice right now!' -- Amika George'Digital self care is critical to mental health and Seyi has written a thought provoking and highly practical guide to living a happier and safer life online and off. Millions of people have been victims of online abuse and I am so inspired and grateful to Seyi and her work for ensuring no one feels alone. Her mission is one that affects us all and this book is one of the most important topics of our generation' -- Poppy Jamie

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Book SynopsisOnce seen as a harbinger of a new enlightened capitalism, Google has become a model of robber baron rapaciousness thanks to its ruthless monetizing of private data, obsession with monopoly, and pervasive systems of labor discrimination and exploitation. Using the company as a jumping-off point, ShinJoung Yeo explores the political economy of the search engine industry against the backdrop of the relationship between information and capitalism’s developmental processes. Yeo’s critical analysis draws on in-depth discussions of essential issues like how the search engine evolved into a ubiquitous commercial service, it’s place in a global information business that is restructuring the information industry and our very social lives, who exactly designs and uses search technology, what kinds of workers labor behind the scenes, and the influence of geopolitics. An incisive look at a pervasive presence in our lives, Behind the Search Box places the search engine iTrade Review“The book reminds readers that despite all the various new labels of supposedly new forms of capitalism, we really are still talking about capitalism after all. An important book that promises to make a major contribution to the ever-accumulating research on the new digital monopolies. Yeo’s analysis is original and incisive.”--Victor Pickard, author of Democracy Without Journalism? Confronting the Misinformation SocietyTable of ContentsAcknowledgments Introduction Searching for Profits Situating Search Laboring Behind the Search Digital Welfare Capitalism Market Dynamics and Geopolitics Conclusion Notes Index

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Book SynopsisOnce seen as a harbinger of a new enlightened capitalism, Google has become a model of robber baron rapaciousness thanks to its ruthless monetizing of private data, obsession with monopoly, and pervasive systems of labor discrimination and exploitation. Using the company as a jumping-off point, ShinJoung Yeo explores the political economy of the search engine industry against the backdrop of the relationship between information and capitalism’s developmental processes. Yeo’s critical analysis draws on in-depth discussions of essential issues like how the search engine evolved into a ubiquitous commercial service, it’s place in a global information business that is restructuring the information industry and our very social lives, who exactly designs and uses search technology, what kinds of workers labor behind the scenes, and the influence of geopolitics. An incisive look at a pervasive presence in our lives, Behind the Search Box places the search engine iTrade Review“The book reminds readers that despite all the various new labels of supposedly new forms of capitalism, we really are still talking about capitalism after all. An important book that promises to make a major contribution to the ever-accumulating research on the new digital monopolies. Yeo’s analysis is original and incisive.”--Victor Pickard, author of Democracy Without Journalism? Confronting the Misinformation SocietyTable of ContentsAcknowledgments Introduction Searching for Profits Situating Search Laboring Behind the Search Digital Welfare Capitalism Market Dynamics and Geopolitics Conclusion Notes Index

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Book SynopsisOffering a much-needed global perspective on the "dark side" of the internet, Digital Hate is a timely and critical look at the raging debates around online media's failed promises.Trade Review"Timely, original, and powerful, this anthology is packed with new insights about digital media and political cultures. Contributors comprise an interdisciplinary and international group of scholars grounded predominantly in anthropology and media studies. Their diverse studies in the global north and south approach extreme speech online as a cultural practice situated within wider social struggles. The collection reveals the dynamics of exclusionary politics that paradoxically thrive in the age of digital connectivity."—Victoria Bernal, author of Nation as Network: Diaspora, Cyberspace, and Citizenship, Professor of Anthropology, University of California, Irvine"This superb collection contains a number of stimulating contributions by authors from around the world. The introduction lays out the book's unique intellectual re-reading of online extreme speech, civility, and rationality. It offers insightful and innovative ways of understanding these issues from decolonial and ethnographically grounded approaches. This is the only book to connect history, colonial formations, and coloniality in the study of extreme speech in the digital age."—Sarah Chiumbu, Associate Professor, Department of Communication & Media, University of Johannesburg"How is the term 'hate speech' mobilized to further specific political ends, so deepening rather than alleviating inequalities in the public domain? This is the question that this highly sophisticated collection of essays addresses, drawing on a wide range of cases from Kenya to Chile, the Philippines to Germany. These deeply contextualized studies constitute a huge step forward in our understanding of the cultural and technological underpinnings of extreme speech on a global scale—a landmark study."—Nick Couldry, London School of Economics and Political ScienceTable of ContentsHate Cultures in the Digital Age: The Global Conjuncture of Extreme Speech, by Sahana Udupa, Iginio Gagliardone, and Peter HervikPart One: Extreme Speech as a Critique: Power and Agonism1. There's no such thing as hate speech and it's a good thing, too, by David Boromisza-Habashi2. The political trolling industry in Duterte's Philippines: Everyday work arrangements of disinformation and extreme speech, by Jonathan Corpus Ong3. It is Incivility, not hate speech: Application of Laclau and Mouffe's discourse theory to analysis of non-anthropocentric agency, by David Katiambo4. The moral economy of extreme speech: Resentment and anger in Indian minority politics, by Max KramerPart Two: Colloquialization of Exclusion5. Us and (((them))): Extreme memes and anti-Semitism on 4Chan, by Marc Tuters and Sal Hagen6. Nationalism in the digital age: Fun as a metapractice of extreme speech, by Sahana Udupa7. A presidential archive of lies: Racism, Twitter, and a history of the present, by Carole McGranahan8. Racialization, racism and anti-racism in Danish social media platforms, by Peter Hervik9. Follow the memes: On the construction of far-right identities online, by Amy C. Mack10. The politics of Muhei: Ethnic humor and Islamophobia on Chinese social media, by Gabriele de Seta11. Writing on the walls: Discourses on Bolivian immigrants in Chilean meme humor, by Nell HaynesPart Three: Organization and Disorganization12. Blasphemy accusations as extreme speech acts in Pakistan, by Jürgen Schaflechner13. Localized hatred: The importance of physical spaces within the German far-right online counterpublic on Facebook, by Jonas Kaiser14. "Motherhood" revisited: Pushing boundaries in Indonesia's online discourse, by Indah S. Pratidina15. Networks of political trolling in Turkey after the consolidation of power under the Presidency, by Erkan SakaContributors' BiographiesIndex

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Book SynopsisExploring the chasm between the tyranny of surveillance and the ideal of privacy, this book traces the origins of personal data collection in digital technologies including artificial intelligence (AI) embedded in social network sites, search engines, mobile apps, the web, and email.

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Book SynopsisWhy doesn't your home page appear on the first page of search results, even when you query your own name? How do other web pages always appear at the top? What creates these powerful rankings? And how? This book about the science of web page rankings supplies the answers to these and other questions.Trade ReviewHonorable Mention for the 2006 Award for Best Professional/Scholarly Book in Computer & Information Science, Association of American Publishers "[F]or anyone who wants to delve deeply into just how Google's PageRank works, I recommend Google's PageRank and Beyond."--Stephen H. Wildstrom, BusinessWeek "This is a worthwhile book. It offers a comprehensive and erudite presentation of PageRank and related search-engine algorithms, and it is written in an approachable way, given the mathematical foundations involved."--Jonathan Bowen, Times Higher Education Supplement "This book should be at the top of anyone's list as a must-read for those interested in how search engines work and, more specifically how Google is to meet the needs of so many people in so many ways."--Michael W. Berry, SIAM Review "Amy N. Langville and Carl D. Meyer examine the logic, mathematics, and sophistication behind Google's PageRank and other Internet search engine ranking programs... It is an excellent work."--Ian D. Gordon, Library Journal "If I were taking, or teaching, a course in linear algebra today, this book would be a godsend."--Ed Gerstner, Nature Physics "Langville and Meyer present the mathematics in all its detail... But they vary the math with discussions of the many issues involved in building search engines, the 'wars' between search engine developers and those trying to artificially inflate the position of their pages, and the future of search-engine development... Google's PageRank and Beyond makes good reading for anyone, student or professional, who wants to understand the details of search engines."--James Hendler, Physics Today "This book is written for people who are curious about new science and technology as well as for those with more advanced background in matrix theory... Much of the book can be easily followed by general readers, while understanding the remaining part requires only a good first course in linear algebra. It can be a reference book for people who want to know more about the ideas behind the currently popular search engines, and it provides an introductory text for beginning researchers in the area of information retrieval."--Jiu Ding, Mathemathical Reviews "The book is very attractively and clearly written. The authors succeed to manage in an optimal way the presentation of both basic and more sophisticated concepts involved in the analysis of Google's PageRank, such that the book serves both audiences: the general and the technical scientific public."--Constantin Popa, Zentralblatt MATH "The book under review is excellently written, with a fresh and engaging style. The reader will particularly enjoy the 'Asides' interspersed throughout the text. They contain all kind of entertaining stories, practical tips, and amusing quotes... The book also contains some useful resources for computation."--Pablo Fernandez, Mathematical Intelligencer "Google's PageRank and Beyond describes the link analysis tool called PageRank, puts it in the context of web search engines and information retrieval, and describes competing methods for ranking webpages. It is an utterly engaging book."--Bill Satzer, MathDL.maa.orgTable of ContentsPreface ix Chapter 1: Introduction to Web Search Engines 1 1.1 A Short History of Information Retrieval 1 1.2 An Overview of Traditional Information Retrieval 5 1.3 Web Information Retrieval 9 Chapter 2: Crawling, Indexing, and Query Processing 15 2.1 Crawling 15 2.2 The Content Index 19 2.3 Query Processing 21 Chapter 3: Ranking Webpages by Popularity 25 3.1 The Scene in 1998 25 3.2 Two Theses 26 3.3 Query-Independence 30 Chapter 4: The Mathematics of Google's PageRank 31 4.1 The Original Summation Formula for PageRank 32 4.2 Matrix Representation of the Summation Equations 33 4.3 Problems with the Iterative Process 34 4.4 A Little Markov Chain Theory 36 4.5 Early Adjustments to the Basic Model 36 4.6 Computation of the PageRank Vector 39 4.7 Theorem and Proof for Spectrum of the Google Matrix 45 Chapter 5: Parameters in the PageRank Model 47 5.1 The alpha Factor 47 5.2 The Hyperlink Matrix H 48 5.3 The Teleportation Matrix E 49 Chapter 6: The Sensitivity of PageRank 57 6.1 Sensitivity with respect to alpha 57 6.2 Sensitivity with respect to H 62 6.3 Sensitivity with respect to vT 63 6.4 Other Analyses of Sensitivity 63 6.5 Sensitivity Theorems and Proofs 66 Chapter 7: The PageRank Problem as a Linear System 71 7.1 Properties of (I -- alphaS) 71 7.2 Properties of (I -- alphaH) 72 7.3 Proof of the PageRank Sparse Linear System 73 Chapter 8: Issues in Large-Scale Implementation of PageRank 75 8.1 Storage Issues 75 8.2 Convergence Criterion 79 8.3 Accuracy 79 8.4 Dangling Nodes 80 8.5 Back Button Modeling 84 Chapter 9: Accelerating the Computation of PageRank 89 9.1 An Adaptive Power Method 89 9.2 Extrapolation 90 9.3 Aggregation 94 9.4 Other Numerical Methods 97 Chapter 10: Updating the PageRank Vector 99 10.1 The Two Updating Problems and their History 100 10.2 Restarting the Power Method 101 10.3 Approximate Updating Using Approximate Aggregation 102 10.4 Exact Aggregation 104 10.5 Exact vs. Approximate Aggregation 105 10.6 Updating with Iterative Aggregation 107 10.7 Determining the Partition 109 10.8 Conclusions 111 Chapter 11: The HITS Method for Ranking Webpages 115 11.1 The HITS Algorithm 115 11.2 HITS Implementation 117 11.3 HITS Convergence 119 11.4 HITS Example 120 11.5 Strengths and Weaknesses of HITS 122 11.6 HITS's Relationship to Bibliometrics 123 11.7 Query-Independent HITS 124 11.8 Accelerating HITS 126 11.9 HITS Sensitivity 126 Chapter 12: Other Link Methods for Ranking Webpages 131 12.1 SALSA 131 12.2 Hybrid Ranking Methods 135 12.3 Rankings based on Traffic Flow 136 Chapter 13: The Future of Web Information Retrieval 139 13.1 Spam 139 13.2 Personalization 142 13.3 Clustering 142 13.4 Intelligent Agents 143 13.5 Trends and Time-Sensitive Search 144 13.6 Privacy and Censorship 146 13.7 Library Classification Schemes 147 13.8 Data Fusion 148 Chapter 14: Resources for Web Information Retrieval 149 14.1 Resources for Getting Started 149 14.2 Resources for Serious Study 150 Chapter 15: The Mathematics Guide 153 15.1 Linear Algebra 153 15.2 Perron-Frobenius Theory 167 15.3 Markov Chains 175 15.4 Perron Complementation 186 15.5 Stochastic Complementation 192 15.6 Censoring 194 15.7 Aggregation 195 15.8 Disaggregation 198 Chapter 16: Glossary 201 Bibliography 207 Index 219

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Book Synopsis'Very funny book alert!' Nina Stibbe, author of Love, Nina'Made me chuckle heartily!' Greg Jenner, author of A Million Years Years in a Day'It's such a good idea. Were it not for my excellent bladder control, I would have weed myself' Stuart HeritageFrom God ‘Best Size for a Bang?’ via Dickens ‘Things Urchins Say’, Henry VIII 'Breaking Bad News to women from Cleeves' and Karl Marx 'Cheating at Monopoly', here are the greatest moments from history as told through internet search histories. Following on from classic humour titles such as 1066 and all that and An Utterly Impartial History of Britain comes Dale Shaw's brilliant new take on all the funniest moments from the past - the perfect gift for any history buff who wants a chuckle.Trade ReviewMade me chuckle heartily! * Greg Jenner, author of A Million Years in a Day *Very funny book alert! * Nina Stibbe, author of Love, Nina *

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Book SynopsisThree acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond.

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Book SynopsisRosie Graham is Lecturer in Contemporary Literature and the Digital at the University of Birmingham, UK and co-director of its Digital Cultures Research Centre.Trade ReviewRevisits and pushes forward Google critique in significant ways, providing not just methods and techniques to unearth how Google shapes our memory but a firm foundation for considering how it steers what we ultimately come to know. * Richard Rogers, Chair in New Media and Digital Culture, University of Amsterdam, Netherlands *Graham offers us a forensic and clearly articulated exploration of Google – as a company and a search engine – painting a lucid and unsettling picture of how search shapes our world. * Kylie Jarrett, Senior Lecturer, Department of Media Studies, The National University of Ireland, Maynooth *Table of ContentsIntroduction: Investigating Google’s Search Engine 1.0 Google’s Dominance 2.0 The Three Steps of How Search Engines Work: Crawling, Ranking, and Query Results 1.1 Step One: Crawling 1.2. Step Two: Ranking 1.3 Step Three: Query Results 3.0 Five Key Challenges of Studying Google’s Search Engine 3.1: Multiple Actors: Search Engine Optimisation and Economic Incentives 3.2: Moving Targets 3.3: Each Search a Partial Viewpoint 3.4: No Real Alternatives 3.5: The Myth of Black Boxes 4.0 Chapter Outlines 5.0 Notation and Examples Chapter One: Understanding Google Queries and the Problem of Intentions Introduction 1.0 Categorising How and What People Search 1.1 The Roles of Search Engines and Information Retrieval’s Question of Why 1.2 Query Length and the Problems of Intention 1.3 All Information is Ethical: Searching for [food for snakes] 2.0 Predicting Intentions with a Lack of Information: Plato, Gadamer, and Derrida 2.1 Gadamer’s Hermeneutics and Plato’s Fears of Deception 2.2 Google’s Algorithms and Derrida’s Monster 3.0 What Kinds of Things Do People Search Google For? 3.1 Google Trends, Brexit, and “Frantically” Googling after the EU Referendum Conclusion Chapter Two: Google’s Impact on Cognition and Memory: Histories, Concepts, and Technosocial Practices Introduction 1.0 Google’s Impact on the Cognition and Memory 1.1 Metaphors of Recall from Extended Minds to Transactive Memory 2.0 Technosocial Memory Practices from Oral Culture to Digital Literacy 3.0 The Legacy of Naturalised Technologies 3.1 Truth and Knowledge for Plato 3.2 Aristotle’s Sensory Approach 4.0 Technosocial Memory Before Google: The Ars Memoria 4.1 The Science and Magic of Search 5.0 Treating the Mind as Technology: Bacon, Hooke, and Modern Psychology Conclusion Chapter Three: Autocomplete: Stereotypes, Biases, and Designed Discrimination Introduction 1.0 The Desire for a Digital Oracle 1.1 Autocomplete’s Minimal Academic Attention 2.0 The Biases of Autocomplete: Stereotypes and Discrimination 3.0 Predicting and Shaping User Attitudes: The Origins of Autocomplete 3.1 So, How Does Autocomplete Operate? 4.0 Second-Order Stereotyping: Sexist Suggestions for Female Scientists 4.1 RankBrain and the Biases of Machine Learning 4.2 Automated Misogyny for Every Individual 5.0 Speed 5.1 Speed and Judgment: Time to Reflect Conclusion Chapter Four: Google’s Search Engine Results: What is a Relevant Result? Introduction 1.0 “Quantifiable Signals” and Malawian Witch Doctors 2.0 What Should Search Engine Results Be? 2.1 The Idealists: Search Is Democratic, Relevance Can Be Measured Objectively, and Answers Can Exist Independently of Bias 2.2 The Difficulty with Measuring Relevance 2.3 The Contextualists: Search Is Undemocratic, Relevance Is a Measure of Personalisation, and All Answers Are Inherently Biased 2.4 Are Search Results Personalised? 3.0 Methodological Challenges of Studying Search Engines 3.1 Particular Considerations for Collecting Search Engine Results 4.0 Variables that Matter: Search Experiments in 2015, 2017, and 2021 4.1 The Rationale Behind Focusing on Same-Sex Sexual Orientation 4.2 Queries Used 4.3 Capturing the Spread of Results from the First Page 4.4 Evaluation Method 5.0 Google’s Public Position on How They Provide Results 6.0 The Importance of Language and Location in Search Results (2015) 6.1 How Do Variations in Terminology and Phrasing Alter Search Results? 6.2 Unimaginable Communities 7.0 How Search Results Change Throughout Time: 2015, 2017, 2021 7.1 Longitudinal Overview: Official Languages in Each Domain 7.2 Terminology Throughout Time: “Homosexual” vs. “Gay” 6.3 Phrasing Throughout Time: “Good” vs. “Wrong” Conclusion Chapter Five: The Real Cost of Search Engines: Digital Advertising, Linguistic Capitalism, and the Rise of Fake News Introduction 1.0 The Economics of Google 2.0 The Context of Post-Fordism 3.0 AdWords: Organic vs. Sponsored Results 3.1 AdWords: The Multilingual Linguistic Market and an Economy of Bias 3.2 Google’s Institutionalisation, Data-Collection, and Advertising 3.3 AdWords in the Context of “The Magic System” 3.4 AdWords and the General Intellect 4.0 The Economic Profits of Discrimination 5.0 Private Profits and Public Loses 5.1 Google’s International Expansion 6.0 AdSense and Post-Fordism: The Cost of Google’s Billboards 6.1 AdSense and Fake News in the 2016 US Presidential Election 6.2 The Reciprocal Relationship Between AdSense and Facebook Conclusion Conclusion: What if Search Engines Were Actually Built to Benefit Users?

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Book SynopsisImprove your search strategy, whether it's through SEO, search engine marketing, or site search. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it.

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Book SynopsisA curated collection of the funniest, saddest, strangest, and most beautiful autocomplete suggestions that search engines have to offer.

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Book SynopsisGain a thorough knowledge of Lucene''s capabilities and use it to develop your own search applications. This book explores the Java-based, high-performance text search engine library used to build search capabilities in your applications.  Starting with the basics of Lucene and searching, you will learn about the types of queries used in it and also take a look at scoring models. Applying this basic knowledge, you will develop a hello world app using basic Lucene queries and explore functions like scoring and document level boosting. Along the way you will also uncover the concepts of partial searching and matching in Lucene and then learn how to integrate geographical information (geospatial data) in Lucene using spatial queries and n-dimensional indexing. This will prepare you to build a location-aware search engine with a representative data set that allows location constraints to be specified during a search. You''ll also develop Table of ContentsChapter 1: Meeting The Beast -- HoIa Lucene! - 15 pagesThis chapter will go over basics of Lucene and search, and give details of basic query structures in Lucene along with the different data structures and types in Lucene which can be diverse in application and usage.1. What Is Search, Anyway?2. Meet Lucene3. Types of Structures In Lucene4. Query Types -- Done The Lucene Way5. Lucene Vs Relational DatabasesChapter 2: Hello World -- The Lucene Way - 10 pagesThis chapter will try out a few basic Lucene queries on a standard data set. User will index some standard data set and query different types of queries on top of it. The user will explore scoring, document level boosting and queries like TopN hits, uses of Collectors.1. Index Data In Lucene2. Internals of a Lucene Index3. Scoring and Boosting4. Doing your first query5. TopN Hits -- Why Should I Care About the 100th Hit?6. Collectors -- The Life Of Your ApplicationChapter 3: Build A Personal Desktop File Searcher - 40 pages This chapter will go over details of building a file searcher using Lucene which will have the capability to search across the entire file system of the user’s computer and provide search results to the user for relevant documents and files given a partial or complete keyword.1. Basics of Document Searching with Lucene2. Partial Searches and Matching3. A Bit About TF/IDF4. Build The Core of Our Searcher5. Building the File System Seek and Search Functionality6. Bringing It All TogetherChapter 4: A Bit About Spatial Indexing - 20 pagesBasics of Spatial Indexing and space vectors. The chapter will cover spatial indexing and querying in Lucene and advanced level details of N dimensional indexing and searching.1. Spatial Indexing2. Lucene’s Spatial Indexing Basics3. When To Use Spatial Indexing?4. N Dimensional Indexing5. Lucene Spatial Query TypesChapter 5: Developing A Location Aware Search Engine - 40 pagesThis chapter will go over details of building a location aware search engine with representative data set and allowing location constraints to be specified during a search.1. What is Location Aware Searching?2. Representing Data As Spatial Data3. Metadata Searches4. Combining Searches -- Actual Text and Location CombinedChapter 6: Create a Text Classifier with Apache Mahout and Lucene - 30 pagesThis chapter will go over building a classifier using Apache Mahout, a popular Machine Learning framework and Lucene.1. What is Mahout?2. What is a Text Classifier Engine?3. Building The Model in Mahout4. Building the Parser in Lucene5. Bringing It All TogetherChapter 7: Performance Tuning Your Lucene Applications - 15 pagesPerformance is key to any search applications and small changes to the application can cause amplified changes to the performance of the application. We will performance benchmark applications, learn common pitfalls and learn best practices to tune performance in search applications with Lucene.1. Lucene Performance Basics2. Performance Bench-marking3. Lucene Performance Tuning4. Lucene Performance with System Performance ToolsChapter 8: Your First Lucene Patch - 15 pagesThis chapter will focus on building your first patch to the heart of the engine itself. We will go through the cycle of writing a patch, testing it, adhering to community code standards, JIRA navigation, community interaction etc.1. Lucene Internals2. Working with Git3. Writing a Patch4. Test Test Test!5. Opening a JIRA for your issue6. Community Interaction

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Book SynopsisFor those of us increasingly reliant on email networks in our everyday social interactions, spam can be a pain; it can annoy; it can deceive; it can overload. Yet spam can also entertain and perplex us. This book is an aberration into the dark side of network culture. Instead of regurgitating stories of technological progress or over celebrating creative social media on the Internet, it filters contemporary culture through its anomalies. The book features theorists writing on spam, porn, censorship, and viruses. The evil side of media theory is exposed to theoretical interventions and innovative case studies that touch base with new media and Internet studies and the sociology of new network culture, as well as post-representational cultural theory.

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Book Synopsis"Web Search Engine Research", edited by Dirk Lewandowski, provides an understanding of Web search engines from the unique perspective of Library and Information Science. The book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, reliability of search results, query log analysis, user guidance in the search process, and the influence of search engine optimization (SEO) on results quality. While research in computer science has mainly focused on technical aspects of search engines, LIS research is centred on users' behaviour when using search engines and how this interaction can be evaluated. LIS research provides a unique perspective in intermediating between the technical aspects, user aspects and their impact on their role in knowledge acquisition. This book is directly relevant to researchers and practitioners in library and information science, computer science, including Web researchers.Table of ContentsList of Contributors. Chapter 1 New Perspectives on Web Search Engine Research. Chapter 2 The Many Ways of Searching the Web Together: A Comparison of Social Search Engines. Chapter 3 Local Web Search Examined. Chapter 4 The Computational Analysis of Web Search Statistics in the Intelligent Framework Supporting Decision Making. Chapter 5 Evaluating Web Retrieval Effectiveness. Chapter 6 Diversity-Aware Search: New Possibilities and Challenges for Web Search. Chapter 7 Personalised Search Engine Evaluation: Methodologies and Metrics. Chapter 8 Search Engines and Rank Correlation. Chapter 9 Beyond Search: A Technology Probe Investigation. Chapter 10 How Search Engine Users Evaluate and Select Web Search Results: The Impact of the Search Engine Interface on Credibility Assessments. Chapter 11 What Would Kant Think? Testing Truth Claims in Research Traditions, and Proposing Deeper Meanings for the Concept of “Search”. About the Authors. Web Search Engine Research. Library and Information Science. Library and Information Science. Copyright page. Editorial Advisory Board. Subject Index.

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Book SynopsisJoining a thriving field of new media, this collective volume authored by global academics features important research by thought leaders within computer-mediated communication (CMC) and social media. Featuring 40 comprehensive chapters of new research that focuses on what is new, relevant, and cutting edge in the areas of CMC and social media, authors critically explore topics ranging from social media theories to civil rights. Divided into three parts, the handbook begins with theory and methods, which sets the foundation for the text and then moves into the applicability of strategy, tactics, and measurement. The final focus is toward the future of CMC and social media and its impact on the study and practice of communication. Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.Table of ContentsPart One. Emerging Media Trends in Theory and Research Chapter 1. Introduction: Connecting CMC and Social Media Research; Jeremy Harris Lipschultz, Karen Freberg, and Regina Luttrell Chapter 2. Social Media Theories; Carolyn A. Lin and David J. Atkin Chapter 3. Electronic Word-of-Mouth (eWOM) and Social Media; Nicky Chang Bi and Ruonan Zhang Chapter 4. Unobtrusive Observational Approaches to Studying the Texting Life of Couples: A Case Study of Interpersonal Conflict; Miriam Brinberg, Rachel Reymann Vanderbilt, and Denise Haunani Solomon Chapter 5. How Social Media Serve As a Super Spreader of Misinformation, Disinformation and Conspiracy Theories Regarding Health Crises; Thomas J. Johnson, Ryan Wallace, and Taeyoung Lee Chapter 6. Global Culture, Power and Health Communication: India Fights Corona On the Battlefield of Social Media Platforms; Deepti Ganapathy Chapter 7. The COVID 19 Infodemic: Algorithmic Gatekeeping, Confirmation Bias, and Social Identity; T. Phillip Madison, Kyun David Kim, and William R. Davie Chapter 8. Mourning Using Social Media: The New Frontier for Death Communication; Jensen Moore Chapter 9. Saving Face: Theorizing Arab Women’s Emerging Self-(re)presentations on Instagram; Zoe Hurley Chapter 10. Finding Love Online: An Overview and Future Directions for Research on Online Dating; Brianna L. Lane and David J. Roaché Chapter 11. A Textual Analysis of Online Asexual Representation and Visibility on Reddit; Kyle Webster Chapter 12. Gamification, Tinder-effect and Tinder-fatigue: Dating as a CMC Experience; Olga Solovyeva and Alexander V. Laskin Chapter 13. #MoreLatinosInNews: A Call for Representation; Teresa Puente Chapter 14. News Agenda Setting in Social Media Era: Twitter as Alternative News Source for Citizen Journalism; Yousef Aldaihani and Jae-Hwa Shin Chapter 15. QAnon: The Networks of Misinformation and Conspiracy Theories on Social Media; Shugofa Dastgeer and Rashmi Thapaliya Chapter 16. Emerging Trends in Computer-Mediated Communication and Social Media in Sport: Theory & Practice; Frauke Hachtmann Part Two. Social Media and CMC Applied Trends Chapter 17. An examination of influencer-brand relationship: Implications and future directions for influencer marketing; Brandi Watkins Chapter 18. Nano- & Micro-Influencers; Arthur D. Soto-Vásquez and Nadia Jimenez Chapter 19. Influencer Marketing and Consumer Well-Being: From Source Characteristics to Social Media Anxiety and Addiction; Juan Mundel, Jing Yang, and Anan Wan Chapter 20. True Biz Deaf: An exploration of how deaf creators use TikTok; Edward H. Bart IV, Arlinda Boland, Summer Shelton, and Teri Del Rosso Chapter 21. Cancel Culture: A career vulture amongst influencers on social media; Tatiana Schwirblat, Karen Freberg, and Laura Freberg Chapter 22. The Transition of 24/7 Trolls, Bullies, and Intimidation Through Social Media; Sabrina Page Chapter 23. Integrating the Barcelona Principles 3.0 Into Online Gaming Brand Ambassadorships; Kristie Byrum Chapter 24. The Evolution of Social Media Management as Professional Practice; Karen Sutherland Chapter 25. Social Media Practices of Independent Sports Podcasters; Matthew P. Taylor Chapter 26. Healthcare and Aging Adults: Building Beneficial Relationships through Social Media; Elise Assaf Chapter 27: Schools’ use of social media for multicultural community engagement: A case study of Facebook use by government schools in Australia; Lauren Gorfinkel and Tanya Muscat Part Three. New Communication Technologies, Directions in Theory and Practice Chapter 28. When AI Meets IoT: AioT; Adrienne A. Wallace Chapter 29. Excellence In Digital Storytelling: Exploring How Best Practices Are Embraced By Professional Communicators; Ashika Theyyil Chapter 30. Digital Misinformation & Disinformation: The Global War of Words; Jeongwon Yang and Regina Luttrell Chapter 31. Algorithms, Analytics, and Metrics: Is Audience Interaction Reshaping Algorithmic Gatekeeping in the Marketplace of Attention?; Heidi A. Makady, William R. Davie, and Kenneth A. Fischer Chapter 32. Agency in Computer-Mediated Communication: Bots and U.S. Political Elections; Cameron W. Piercy, Ryan S. Bisel, and Jeffrey W. Treem Chapter 33. A Computational Text Analysis Study on Marijuana Edible Product Use on Twitter; Hyejin Kim, Tao (Tony) Deng, Juan Mundel, and Jennifer Honeycutt Chapter 34. Call and Response: A System for Converting Interactive Data into Money and Sound; Carolyn Malachi Chapter 35. Design Thinking As A Course Design Methodology for Teaching Social Media & Digital Analytics: A Qualitative Exploratory Case Study; Jana Duckett and Janice Smith Chapter 36. Artificial Intelligence in Public Relations: Role and Implication; Alexander Buhmann and Candace White Chapter 37. Is It Broken or Just Bruised? Evaluating AI and Its Ethical Implications Within the PR and Healthcare Industries; Jamie Ward and Alisa Agozzino Chapter 38. Artificial Intelligence and Changing Ethical Landscapes in Social Media and Computer-Mediated Communication: Considering the Role of Communication Professionals; Lukasz Swiatek, Chris Galloway, Marina Vujnovic, and Dean Kruckeberg Chapter 39. Artificial Intelligence: The Dark Side, Ethics, and Implications; Christopher McCollough, Adrienne A. Wallace, and Regina Luttrell Chapter 40. Future Trends of CMC and Social Media Research; Jeremy Harris Lipschultz, Karen Freberg, and Regina Luttrell

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Book SynopsisFrom the former news policy lead at Google, an “informative and often harrowing wake-up call” (Publishers Weekly) that explains the high-stakes global cyberwar brewing between Western democracies and the authoritarian regimes of China and Russia that could potentially crush democracy.From 2016 to 2020, Jacob Helberg led Google’s global internal product policy efforts to combat disinformation and foreign interference. During this time, he found himself in the midst of what can only be described as a quickly escalating two-front technology cold war between democracy and autocracy. On the front-end, we’re fighting to control the software—applications, news information, social media platforms, and more—of what we see on the screens of our computers, tablets, and phones, a clash which started out primarily with Russia but now increasingly includes China and Iran. Even more ominously, we’re also engaged in a hidden back-end battle—largely with China—to control the internet’s hardware, which includes devices like cellular phones, satellites, fiber-optic cables, and 5G networks. This tech-fueled war will shape the world’s balance of power for the coming century as autocracies exploit 21st-century methods to redivide the world into 20th-century-style spheres of influence. Without a firm partnership with the government, Silicon Valley is unable to protect democracy from the autocrats looking to sabotage it from Beijing to Moscow and Tehran. Helberg offers “unnervingly convincing evidence that time is running out in the ‘gray war’ with the enemies of freedom” (Kirkus Reviews) which could affect every meaningful aspect of our lives, including our economy, our infrastructure, our national security, and ultimately, our national sovereignty.Trade Review“An analytical tour de force on the rapidly increasing challenge of techno-authoritarian nations to our national security, our economy, and our democracy. The US and its allies are taking steps to address the threat but as Helberg’s analysis makes clear, we have to defend our security and values with urgency, determination, and strategic clarity for as long as it takes.” —President Bill Clinton, 42nd President of the United States “A prescient analysis of China’s technological ambitions to export its political influence and erode democracy around the world. If you’re interested in how technology is reshaping international politics, this book is a must read.” —Ro Khanna, United States Congressman “Important and urgent." —Cory Booker, United States Senator “A very strong comprehensive picture of the US-China technological rivalry and a rare blend of foreign policy and technology expertise. Those passionate about the future of US security and the free world should carefully consider the author’s argument.” —Michael McCaul, United States Congressman “A chilling study of how 'techno-totalitarian' regimes are seeking to control the hardware and software of the internet . . . This is an informative and often harrowing wake-up call.” —Publishers Weekly “Unnervingly convincing evidence that time is running out in the 'gray war' with the enemies of freedom.” —Kirkus Reviews "The battle for the future is being waged at the intersection of technology and geopolitics. That is where Jacob Helberg lives. He is a rare bird: a Silicon Valley veteran with a deep understanding of world politics and the struggle between the liberal democratic world and the rising forces of authoritarianism. In graceful and entertaining prose, Helberg paints a vivid and at times frightening picture, but not without hope that free societies will rise to the occasion. Those looking for a guide to the dangers and opportunities of this brave new world need look no further." —Robert Kagan, author of The Jungle Grows Back “Wires of War is a bracing book about an urgent problem—the rise of an authoritarian techno-bloc that is trying to roll back the frontiers of digital freedom. Jacob Helberg explains the interplay of technology and geopolitics in sharp, lucid prose. This book should be required reading for anyone seeking to understand one of the defining challenges of our time.” —Hal Brands, author of The Twilight Struggle: What the Cold War Can Teach Us About Great-Power Rivalry Today

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Book Synopsis

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Book Synopsis

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