Internet searching Books

Book SynopsisA powerful, comprehensive guide to spotting, responding to and proactively defending yourself from online abuse - and learning how to be a good ally to those experiencing it.''The need-to-know, must-have and barrier breaking book on fighting online abuse that everyone must have a copy of'' Dr Shola Mos-Shogbamimu''A book written from the front line of life online - heartfelt, heart-breaking, practical, brilliant'' Richard Curtis ______________________________________ Digital spaces are a positive force for change, connection and community, but left unregulated, they are not always safe. Globally, women are 27 times more likely than men to be harassed online. Black women are 84% more likely to face online harassment than white. There has been a 71% rise in online disability abuse and 78% of LGBTQ+ people have experienced hate speech online. How to Stay Safe Online is an urgent, necessary digital selTrade Review'Seyi Akiwowo's work to make the online world safer, especially for Black women, is not only powerful, it's necessary' -- Nova Reid, Anti-racism activist and author of 'The Good Ally''Seyi Akiwowo's book is the need-to-know, must-have and barrier breaking book on fighting online abuse that everyone must have a copy of. This book is the knowledge that gives you power. It is conversational, current and relevant. Seyi talks you through it like she's right there with you - letting you know that you are not alone' -- Dr Shola Mos-Shogbamimu'Seyi Akiwowo has been at the forefront of campaigning for more intentional social media usage throughout the years, and this book highlights the various ways one goes about doing that. It is the first book of its kind to highlight how we go about being safe online as well as providing the nuance required of minoritised and marginalised people's experience of the internet. This is essential reading for the times we live in' -- Kelechi Okafor Actor Director Podcaster Writer'This book needed to be written and thankfully it finally has. Seyi's experience, and those of countless others, are full of valuable lessons for keeping us safe and empowered online' -- Kajal Odedra. Author of Do Something: Activism for Everyone'I wish the Internet was a safer place, but until that day comes, this helpful book is a crucial companion. How wonderful to have Seyi on our side as we navigate through the stormy seas of the online world which she, sadly, knows all too well. The brilliant tools in this book will help you set better boundaries, protect your mental health, be a better digital citizen, and in general look after ourselves and each other' -- Emma Gannon, bestselling author of The Multi-Hyphen Method'Seyi Akiwowo is a force of nature and this book is a godsend. She exposes the depth and urgency of the online abuse crisis, explores the hypocrisy and inefficacy of tech companies and government, and explains what readers can do to improve their online lives. Accessible, empowering and potentially life-changing, this is a book everyone should read' -- Laura Bates, feminist activist and bestselling author of Everyday Sexism'Educational and entertaining. No one should be using the internet without having read this book' -- Alex Holder, journalist and bestselling author of Open Up: The Power of Talking About Money'The digital world is evolving far faster than our brain can keep up. Seyi's powerful story of the impact of the online world provides important lessons for how to navigate this to keep our mind and ourselves healthy and safe' -- Dr Emma Hepburn, clinical psychologist and bestselling author of A Toolkit for Modern Life'Such a relevant, thoughtful and practical book which has important lessons for us all whilst we learn to navigate this digital world' -- Natalie Evans, co-founder of Everyday Racism and co-author of The Mixed Race Experience'Seyi's... vibrant and robust approach to how we navigate social media and use it more mindfully. This book [is] refreshing... empowering us with tools and providing guidance on how we can collectively make digital spaces safer and better for our communities' -- Ronke Lawal, PR and Comms consultant'I loved this! Such a powerful personal story, and actually doable practical advice. Social media can be like the Wild West for women, so we need strategies and boundaries to protect ourselves. Seyi Akiwowo's book is an indispensable handbook for being online in a way that is safe, intentional and - importantly - fun!' -- Rosamund Dean, journalist and author of Mindful Drinking:'The online world can be a scary place. Seyi's book will help us protect our online communities and the vulnerable people who need them. An urgent, powerful book' -- Ian Wright, Footballer, Pundit'A book written from the front line of life online - heartfelt, heart-breaking, practical, brilliant' -- Richard Curtis, Writer, Director, United Nations SDG Advocate'Online abuse is at an all-time high, with significant consequences. Read this book before you think you need it, it could save your life, or at least protect your sanity' -- Dr Soph'A clever and timely toolkit, Seyi is brilliantly leading the charge in navigating vital conversations around online abuse and digital self-care. This book is both honest and practical, offering wisdom we should all put into practice right now!' -- Amika George'Digital self care is critical to mental health and Seyi has written a thought provoking and highly practical guide to living a happier and safer life online and off. Millions of people have been victims of online abuse and I am so inspired and grateful to Seyi and her work for ensuring no one feels alone. Her mission is one that affects us all and this book is one of the most important topics of our generation' -- Poppy Jamie

Read more less

Book SynopsisRosie Graham is Lecturer in Contemporary Literature and the Digital at the University of Birmingham, UK and co-director of its Digital Cultures Research Centre.Trade ReviewRevisits and pushes forward Google critique in significant ways, providing not just methods and techniques to unearth how Google shapes our memory but a firm foundation for considering how it steers what we ultimately come to know. * Richard Rogers, Chair in New Media and Digital Culture, University of Amsterdam, Netherlands *Graham offers us a forensic and clearly articulated exploration of Google – as a company and a search engine – painting a lucid and unsettling picture of how search shapes our world. * Kylie Jarrett, Senior Lecturer, Department of Media Studies, The National University of Ireland, Maynooth *Table of ContentsIntroduction: Investigating Google’s Search Engine 1.0 Google’s Dominance 2.0 The Three Steps of How Search Engines Work: Crawling, Ranking, and Query Results 1.1 Step One: Crawling 1.2. Step Two: Ranking 1.3 Step Three: Query Results 3.0 Five Key Challenges of Studying Google’s Search Engine 3.1: Multiple Actors: Search Engine Optimisation and Economic Incentives 3.2: Moving Targets 3.3: Each Search a Partial Viewpoint 3.4: No Real Alternatives 3.5: The Myth of Black Boxes 4.0 Chapter Outlines 5.0 Notation and Examples Chapter One: Understanding Google Queries and the Problem of Intentions Introduction 1.0 Categorising How and What People Search 1.1 The Roles of Search Engines and Information Retrieval’s Question of Why 1.2 Query Length and the Problems of Intention 1.3 All Information is Ethical: Searching for [food for snakes] 2.0 Predicting Intentions with a Lack of Information: Plato, Gadamer, and Derrida 2.1 Gadamer’s Hermeneutics and Plato’s Fears of Deception 2.2 Google’s Algorithms and Derrida’s Monster 3.0 What Kinds of Things Do People Search Google For? 3.1 Google Trends, Brexit, and “Frantically” Googling after the EU Referendum Conclusion Chapter Two: Google’s Impact on Cognition and Memory: Histories, Concepts, and Technosocial Practices Introduction 1.0 Google’s Impact on the Cognition and Memory 1.1 Metaphors of Recall from Extended Minds to Transactive Memory 2.0 Technosocial Memory Practices from Oral Culture to Digital Literacy 3.0 The Legacy of Naturalised Technologies 3.1 Truth and Knowledge for Plato 3.2 Aristotle’s Sensory Approach 4.0 Technosocial Memory Before Google: The Ars Memoria 4.1 The Science and Magic of Search 5.0 Treating the Mind as Technology: Bacon, Hooke, and Modern Psychology Conclusion Chapter Three: Autocomplete: Stereotypes, Biases, and Designed Discrimination Introduction 1.0 The Desire for a Digital Oracle 1.1 Autocomplete’s Minimal Academic Attention 2.0 The Biases of Autocomplete: Stereotypes and Discrimination 3.0 Predicting and Shaping User Attitudes: The Origins of Autocomplete 3.1 So, How Does Autocomplete Operate? 4.0 Second-Order Stereotyping: Sexist Suggestions for Female Scientists 4.1 RankBrain and the Biases of Machine Learning 4.2 Automated Misogyny for Every Individual 5.0 Speed 5.1 Speed and Judgment: Time to Reflect Conclusion Chapter Four: Google’s Search Engine Results: What is a Relevant Result? Introduction 1.0 “Quantifiable Signals” and Malawian Witch Doctors 2.0 What Should Search Engine Results Be? 2.1 The Idealists: Search Is Democratic, Relevance Can Be Measured Objectively, and Answers Can Exist Independently of Bias 2.2 The Difficulty with Measuring Relevance 2.3 The Contextualists: Search Is Undemocratic, Relevance Is a Measure of Personalisation, and All Answers Are Inherently Biased 2.4 Are Search Results Personalised? 3.0 Methodological Challenges of Studying Search Engines 3.1 Particular Considerations for Collecting Search Engine Results 4.0 Variables that Matter: Search Experiments in 2015, 2017, and 2021 4.1 The Rationale Behind Focusing on Same-Sex Sexual Orientation 4.2 Queries Used 4.3 Capturing the Spread of Results from the First Page 4.4 Evaluation Method 5.0 Google’s Public Position on How They Provide Results 6.0 The Importance of Language and Location in Search Results (2015) 6.1 How Do Variations in Terminology and Phrasing Alter Search Results? 6.2 Unimaginable Communities 7.0 How Search Results Change Throughout Time: 2015, 2017, 2021 7.1 Longitudinal Overview: Official Languages in Each Domain 7.2 Terminology Throughout Time: “Homosexual” vs. “Gay” 6.3 Phrasing Throughout Time: “Good” vs. “Wrong” Conclusion Chapter Five: The Real Cost of Search Engines: Digital Advertising, Linguistic Capitalism, and the Rise of Fake News Introduction 1.0 The Economics of Google 2.0 The Context of Post-Fordism 3.0 AdWords: Organic vs. Sponsored Results 3.1 AdWords: The Multilingual Linguistic Market and an Economy of Bias 3.2 Google’s Institutionalisation, Data-Collection, and Advertising 3.3 AdWords in the Context of “The Magic System” 3.4 AdWords and the General Intellect 4.0 The Economic Profits of Discrimination 5.0 Private Profits and Public Loses 5.1 Google’s International Expansion 6.0 AdSense and Post-Fordism: The Cost of Google’s Billboards 6.1 AdSense and Fake News in the 2016 US Presidential Election 6.2 The Reciprocal Relationship Between AdSense and Facebook Conclusion Conclusion: What if Search Engines Were Actually Built to Benefit Users?

Read more less

Book SynopsisThree acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book Synopsis

Read more less