Behavioural economics Books

Book SynopsisTrade Review“Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.” — Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and Noise “If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.” — Angela Duckworth, author of Grit and founder and CEO of Character Lab “This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.” — Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLife "Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book Influence. Your knowledge base is simply incomplete without it." — Chris Voss, author of the Wall Street Journal bestseller Never Split the Difference “Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!” — BJ Fogg, Ph.D., founder of Stanford’s Behavior Design Lab “The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” — Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcast "In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!" — Richard Thaler, Nobel Prize laureate and author of Nudge and Misbehaving “If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.” — Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to Change “A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scienti?cally tested principles that can change your life.” — Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable “Influence richly deserves its status as the de?nitive book on the subject. I learned so much from this revised edition, and so will you.” — Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK) “Prepare to be dazzled. Bob Cialdini is the godfather of in?uence, and the original version of this book is already a classic. Whether you’re trying to in?uence or understand how others in?uence you, this book will show you how.” — Jonah Berger, professor at the Wharton School and author of Contagious and The Catalyst “A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.” — Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It—and Others Don’t “Influence is a modern business classic that has profoundly shaped the ?elds of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.” — Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business “The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.” — Joe Polish, founder of Genius Network “Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral ?nance.” — Barry Ritholtz, chairman and chief investment of?cer of Ritholtz Wealth Management “Cialdini has made a classic even better. This updated edition of Influence af?rms its place as one of the most important books on business and behavior of the last ?fty years. The new additions are terri?c.” — Daniel H. Pink, author of When, Drive, and To Sell Is Human "Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-?ve years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced— and even more fun to read." — Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss “Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn ?rst edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.” — Betsy Levy Paluck, professor of psychology and public affairs, deputy director of the Kahneman-Treisman Center for Behavioral Science and Public Policy, Princeton University "Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in. Influence was always a must read and, now, it is even more so." — Annie Duke, author of Thinking in Bets and How to Decide

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Book Synopsis* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg''s 52 New Books That Top Business Leaders Are Recommending * Aleo Review of Books 2022 Book of the Year *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there's a psychological force just as powerfulyet almost nobody has heard of it. It's responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies. According to Girard, humans don't desire anything independently. Human desire is mimeticwe imitate what other people

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Book SynopsisWinner of the Nobel Prize in Economics Get ready to change the way you think about economics.Trade Review"A sly and somewhat subversive history of [the economics] profession . . . engrossing and highly relevant." -- Jonathan A. Knee - New York Times"Highly enjoyable . . . dense with fascinating examples. . . . It is long past time to replace Econs with Humans, both in theory and in the practice of prediction." -- Carol Tavris - Wall Street Journal"A dryly humorous history of the revolution [Thaler] helped ignite, as well as a useful (if sometimes challenging) primer on its key concepts." -- Julia M. Klein - Chicago Tribune"[A] masterful, readable account of behavioral economics. Very well done." -- David Wessel, Pulitzer Prize-winning journalist, author of Red Ink and Ben Bernanke’s War on the Great Panic"Bound to become a classic. Now established as one of the great figures in the history of economic thought, Thaler has no predecessors. A rebel with a cause . . .[w]here he wins Olympic gold is in keen observation; his greatest insights come from actually looking." -- Cass Sunstein - New Rambler"Entertaining…. An excellent read on the shortcomings of classical economic and finance theory." -- Ronald L. Moy, CFA Institute"The creative genius who invented the field of behavioral economics is also a master storyteller and a very funny man. All these talents are on display in this wonderful book." -- Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and Slow"The story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I’d pick Richard Thaler." -- Malcolm Gladwell"Richard Thaler has been at the center of the most important revolution to happen in economics in the last thirty years. In this captivating book, he lays out the evidence for behavioral economics and explains why there was so much resistance to it. Read Misbehaving. There is no better guide to this new and exciting economics." -- Robert J. Shiller, winner of the Nobel Prize in Economics and author of Finance and the Good Society

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Book SynopsisNudge has transformed the way individuals, companies and governments look at the world - and in the process has become one of the most important books of the twenty-first century. This completely updated edition offers a wealth of new insights for fans and newcomers alike - about COVID-19, diet, personal finance, retirement savings, medical care, organ donation, and climate change.Every day we make decisions: about the things we buy or the meals we eat; about the investments we make and the time we spend; about our health and that of the planet. Unfortunately, we often choose badly.We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler and Cass Sunstein show, no choice is ever presented to us in a neutral way. But by knowing how people think, we can make it easier for them to choose what is best for themselves, for their families and for society. With brilliant insight and wonderful levity, Thaler and Sunstein demonstrate how best to nudge us in the right directions, without ever restricting our freedom of choice.

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Book SynopsisAn understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive.

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Book SynopsisTrade ReviewAesthetic Intelligence emphasizes how important it is for people to develop a strong voice—a voice that expresses who they are, that is inspired by their personal stories and desire to help others, and that helps them build a business that captivates others. — Donna Karan, fashion designer, entrepreneur, and philanthropist Successful leaders and innovators are skilled at looking outside their own fields for inspiration and knowledge. In Aesthetic Intelligence, Pauline Brown shows how you can apply critical lessons from fields like fashion and beauty to transform all types of businesses. — Walter Isaacson, author of Benjamin Franklin: An American Life Aesthetic intelligence is not just important for those who are leading luxury brands; it’s also important for businesspeople in all sectors. In her groundbreaking book, Pauline Brown shows how aesthetics have the power to transform all types of businesses, and how individuals can develop and use their own AI to engage, inspire, and delight their customers. — Mindy Grossman, CEO of WW International (formerly Weight Watchers) Aesthetic Intelligence shows executives and entrepreneurs how to harness and apply their personality, preferences, and tastes to their companies, and, in so doing, create long-term sustainable advantage. — John Mackey, CEO of Whole Foods Market It’s fascinating to realize how much of our economy is premised on consumers making aesthetic choices. Yet this aspect of what drives behavior has been largely ignored by thoughtful analysts until now. Pauline Brown opens up a new area of inquiry as she highlights the power of aesthetic intelligence as a success factor for business leaders today. — Dan Nordstrom, consumer brand investor and former retail leader

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Book SynopsisNow shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its consequences.Shortlisted for the 2012 Financial Times and Goldman Sachs Business Book of the Year Award and the Wellcome Trust Book Prize, this startling and unconventional book from neuroscientist and former Wall Street trader John Coates shows us the bankers in their natural environment, revealing how their biochemistry has a lasting and significant impact on our economy.We learn how risk stimulates the most primitive part of the banker's brain and how making the deals our bank balances depend on provokes an overwhelming fight-or-flight response. Constant swinging between aggression and apprehension impairs their judgment, causing economic upheaval in the wider world. The transformation between each split-second decision is what Coates calls the hour between dog and wolf, and understandingTrade Review‘This brilliant book shows how human biology contributes to the alternating cycles of irrational exuberance and pessimism that destabilise banks and the global economy – and how the system could be calmed down by applying biological principles … Should be top of the summer reading list for Jamie Dimon, chief executive of JPMorgan, and anyone else wondering why traders so often get banks into trouble’ Financial Times ‘This stunning book… should be compulsory reading for anyone concerned about the behaviour of those involved in the lying and manipulation of those involved in the lying and manipulation of successive banking scandals’ Mail on Sunday ‘If Coates is right- the evidence he presents is compelling- then the financial; crises that so frequently plague capitalism find their roots in human biology’ New Scientist Magazine ‘The picture of humans as rational economic machines has gone down the tubes. This book looks at the biology of why Homo economicus is a myth, and no one is better positioned to write this than Coates – he is a neuroscientist and an economist and an ex-Wall Street trader and a spectacular writer. A superb book’ Robert Sapolsky, Professor of Neurology, Stanford University, and author of Why Zebras Don't Get Ulcers ‘A terrific read – better than any amount of economic analysis because it explains what lies at the root of economic disaster – those biological drivers that cause sane and clever people to make catastrophic decisions. Every banker should be made to read it!’ Rita Carter, author of Mapping the Mind ‘It makes intuitive sense that biological responses inform the mood of the markets. This book puts flesh on that idea’ Economist

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Book SynopsisEveryone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?  In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head.  The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality:  Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver.  The rewards are there for the taking, and the pathway to achieving them is now clearly marked.

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Book SynopsisWhy do some countries succeed while others struggle? Why are some firms profitable while rivals fail? Why do some marriages thrive and others end in divorce? These questions seem unrelated, but societies, companies, and marriages have one important thing in common: they involve more than one individual. They thus face the same fundamental challenges. How can people be made to help rather than hurt each other? How can they use sacrifice, cooperation, and coercion to promote the common good? In this introductory text, Tore Ellingsen equips readers to answer essential questions around the success and failure of humans in groups, drawing on behavioral game theory, psychology, and sociology. He emphasizes how other-regarding preferences such as altruism and dutifulness matter for societies’ prosperity, and analyzes the role of culture in the form of shared values and understandings. One lesson is that cooperation is facilitated when people anticipate that they will hold common memories of past behavior, especially if agreements take precedence over leaders’ authority. A groundbreaking text, Institutional and Organizational Economics is essential reading for students and scholars of economics, political science, sociology, and public administration.Trade Review“Institutional and Organizational Economics not only provides a superb development of the ideas of organizational economics, using the tools of basic game theory, but also offers fascinating connections to history, sociology, and literature. A tour de force.”Oliver D. Hart, Harvard University“This slim volume offers an amazing wealth of ideas about institutions and organizations. The exposition nicely combines historical and experimental evidence with clear and simple behavioral game theoretic explanations. A book to instruct and delight students and scholars alike.”Avinash Dixit, Princeton UniversityTable of ContentsPreface1 The Organizational Challenge2 Sacrifice3 Selfishness, Rationality, and Utility4 Situations, Games, and Cooperation5 Shared Understandings and Values6 Predicting Behavior in Games7 A Model of Anarchy8 Changing the Game9 Coordination10 Authority’s Limitations11 Relationships12 Third-party Punishment13 Coercion: Costs and Benefits14 Contracts and Governance15 Limited Liability and Corporate Finance16 Asymmetric Information17 Application: The Oil-Pool Problem18 Conclusion19 More Food for Thought20 Further ReadingPostfaceAnswers to ExercisesNotesReferencesIndex

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Book SynopsisTrade Review[A] compulsively readable book about bad habits becoming big business…In crisp and playful prose and with plenty of needed humor, Courtwright has written a fascinating history of what we like and why we like it, from the first taste of beer in the ancient Middle East to opioids in West Virginia. -- Micah Meadowcroft * American Conservative *A fascinating history of corporate America’s efforts to shape our habits and desires. -- Sean Illing * Vox *One admires the eclectic sweep of Courtwright’s catalogue of addictions, his sheer wealth of knowledge…As with all addictions, the book offers many pleasures and rewards. -- Lennard Davis * Times Higher Education *A sweeping, ambitious account of the evolution of addiction…This bold, thought-provoking synthesis will appeal to fans of ‘big history’ in the tradition of Guns, Germs, and Steel. * Publishers Weekly *An important addition to Courtwright’s groundbreaking work on the history of substance use disorders, this study of the accelerating ‘weaponization’ of pleasure—and the biological, social, and economic incentives that fuel excess—is compulsory reading for anyone wondering how addiction became the foremost public health problem worldwide. Deeply researched, intensely readable, and a sobering reminder of our vulnerability to bondage marketed as liberation. -- Deborah Rudacille, author of The Riddle of GenderThe delight I took in reading this book can perhaps best be expressed by saying that I read it end-to-end in two sittings and might have done it in one if life hadn’t intruded. Courtwright’s erudition is astonishing, and his wit makes the book fun to read as well as informative. -- Keith Humphreys, author of Circles of RecoveryIs limbic capitalism the tail that wags the dog? Is it a vital cog in a larger and more complex machine? Courtwright offers a powerful and compelling history of the changing forms of pleasure and addiction over the long span of human history. A bold and fascinating book, sure to generate much discussion. -- Daniel Lord Smail, author of On Deep History and the BrainA mind-blowing tour de force that unwraps the myriad objects of addiction that surround us daily. From alcohol to internet gaming, food to gambling, drugs to sex, Courtwright covers the globe over thousands of years. This intelligent, incisive, and sometimes grimly entertaining book will become the standard work on the subject. -- Rod Phillips, author of Alcohol: A HistoryThis rich and rewarding book explores the long history of the global pleasure revolution. Alcohol, tobacco, drugs, commercialized food, gambling, and even the internet lean toward addiction, rooted in pleasure centers in the brain. Courtwright shows how today’s capitalism supplies those desires at an often frightful price. -- William Rorabaugh, author of Prohibition: A Concise HistoryCompelling and ingenious, this book deals the reader into a reality game where the crafty biology of pleasure meets what David Courtwright calls limbic capitalism. No one’s leveling up in the high-stakes game that is The Age of Addiction. The question is how you play, whether or not you can stop, and what happens when you do. -- Nancy D. Campbell, author of Discovering AddictionOffers dire warnings about our society…Courtwright has long been America’s leading voice on the history of drugs, and now he has shown how, in the world of limbic capitalism, addiction is promoted as a marketing tool for a wide variety of products, ones that guarantee customers, often for life. -- Emily Dufton * EH.net *

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Book SynopsisThis introduction to one of the key areas of behavioural economics – social preferences – explains in clear, nontechnical language how particular groups of experiments have been used by behavioural economists to shed light on the processes of economic decision making. These include bargaining games, trust games and public good games. The significance of determinants such as punishment, sanctioning, emotion, cooperation, reciprocity, leadership, framing and cross-cultural differences are demonstrated and explained, and students are provided with the understanding and resources needed to replicate the experiments themselves.Trade ReviewTimely, engaging, and accessible... An ideal resource for students (undergraduate to PhD), and an informed audience, who want to learn more about the experimental evidence around social preferences, as well as to gain an appreciation of how to conduct their own experiments in this area. A very welcome addition to the economics library. -- Journal of Behavioural and Experimental EconomicsA very accessible and valuable introduction into behavioural and experimental economic research with a focus on social preferences; nicely written, the book is ideally suited to form the basis for a course. -- Michael Kosfeld, Director, Frankfurt Laboratory for Experimental Economic Research, Goethe University FrankfurtIf you are looking for an easily accessible and clearly written introduction into the experimental economics literature on social preferences, you will enjoy reading this book. The well-picked selection of seminal contributions in this multifaceted field provides an ideal starting point for anyone interested in embarking on research on social preferences and is a valuable source also for experts in the field. The combination of an insightful overview with the detailed exposition of selected research and with methodological and practical guidance makes this book novel and precious. -- Bettina Rockenbach, Professor of Economics, University of CologneA very exciting book on the mysteries of social preferences and human sociality. The book allows students to view the inside of what makes economic experiments on social interactions so inspiring and thought-provoking. -- Marie Claire Villeval, Research Professor in Economics, Centre national de la recherche scientifique, ParisResearch on social preferences has been a flourishing area of investigation and a major contributor to the success of behavioural economics. Michalis Drouvelis’ marvellous book provides the reader with a fantastic and eminently readable introduction into this fascinating research to which he has also made many important contributions himself. Highly recommended for anyone interested in human social behaviour. -- Simon Gächter, Professor of Psychology of Economic Decision Making, University of NottinghamA true tour de force treatment of lab experiments that measure social preferences. This convivial tome is a must for any student, researcher, and policy-maker interested in other regarding preferences. -- John List, Kenneth C. Griffin Distinguished Service Professor of Economics, University of ChicagoAs economists, we have a hard time understanding and modeling social behavior. In this book, Drouvelis does an outstanding job at presenting the empirical evidence in a clear and comprehensive way. I enjoyed reading his take on the literature, and believe this will be an important book for everyone who wants to understand the way economists think about social preferences. -- Uri Gneezy, Epstein/Atkinson Endowed Chair in Behavioral Economics, University of California San DiegoIf you are interested in social preferences and how to study them with the tools from experimental economics, this is a must read! Covering the main economic games on this, Michalis Drouvelis has written a very inspiring and informative textbook that will help not only economists but all researchers interested in these questions. -- Anna Dreber, Professor of Economics, Stockholm School of EconomicsHighly recommendable... it is exactly the textbook that has been missing... Very accessible - the presentation is non-technical and non-experts will be interested to dig into the topic. -- Theory and DecisionTable of Contents1. Introduction1.1 Homo economicus1.2 Behavioural and experimental economics1.3 Deception and monetary incentives 2. Bargaining games2.1 Introduction2.2 Dictator games2.3 Competition from proposers’ and responders’ side2.4 Psychological factors2.5 Financial factors 3. Trust and gift exchange games3.1 Introduction3.2 Disentangling motives in the trust game3.3 Behavioural determinants of trust3.4 Gift exchange games 4. Public Good Games I4.1 Introduction4.2 Do people cooperate?4.3 Why do people cooperate?4.4 Conditional cooperation 5. Public Good Games II5.1 Introduction5.2 Can pre-play communication promote pro-social outcomes?5.3 Income inequality and pubic good provision5.4 Social identity and discrimination in public good experiments 6. Leadership6.1 Introduction6.2 Sequential vs simultaneous public good games6.3 Leader appointment6.4 Who leads more effectively? 7. Public good games with sanctioning I7.1 Introduction7.2 The role of emotions7.3 Sanctioning mechanisms7.4 Does the presence of monetary sanctions always promote cooperation? 8. Public good games with sanctioning II8.1 Introduction8.2 Voting on public good institutions with punishment and rewards8.3 Voting on formal sanctions8.4 Third-party punishment games8.5 Factors determining the assignment of third-party sanctions 9. Cross-cultural experiments9.1 Introduction9.2 Fairness and bargaining behaviour9.3 Trust games9.4 Cooperative behaviour9.5 Negative reciprocity Appendix A Experimental instructionsAppendix B Glossary

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Book SynopsisGreat leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton.Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries.But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS.With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.Trade Review"…a clear and passionate argument for companies focusing singularly on making the lives of their customers better—a thought-provoking thesis as more businesses shift from a primary focus on serving shareholders to embracing the values of stakeholder capitalism." — CharterAdvance Praise for Winning on Purpose:"[Reichheld's] most important work to date. It proves that the primary purpose guiding all great organizations is to enrich the lives of customers." — John Donahoe, CEO, Nike (from the Foreword)"Reichheld is a true pioneer in his field . . . his practical ideas earn a high Net Promoter Score." — Adam Grant, New York Times bestselling author, Think Again; host, TED WorkLife podcast"Reichheld has again delivered a compelling and remarkable piece on winning through customer loyalty . . . 'Do the right thing' and read the book!" — Andrew C. Taylor, Executive Chairman, Enterprise Holdings"This book is fantastic! Net Promoter is more relevant than ever in the digital world." — Brad Olson, Chief Business Officer, Peloton"[Reichheld's] thinking has influenced our organization for decades, and he has raised the bar once again." — Tim Buckley, Chairman and CEO, Vanguard"This book shows how NPS provides companies with both a moral compass and a powerful tool for success." — Zeynep Ton, professor, MIT Sloan School of Management; author, The Good Jobs Strategy"Winning on Purpose confirms [Reichheld] as the unquestioned leader in his field. It's a must-read for any businessperson pursuing sustainable success." — Walt Bettinger, President and CEO, Charles Schwab"Reichheld has changed the business community forever, first with Net Promoter and now with Earned Growth. Every entrepreneur should read this book." — Dave Gilboa, cofounder and co-CEO, Warby Parker

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Book Synopsis''By far the best book I''ve ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you.'' Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit ________________ Why do some ideas make it big while others fail to take off? According to award-winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Yet success and failure are not about luck - in fact, there is a rhyme and reason as to why some ideas fail and why some make it big. Certain ideas are predictably scalable, while others are predictably dTrade ReviewBrilliant, practical, and grounded in the very latest research, this is by far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you. * Angela Duckworth, Founder and CEO of Character Lab and New York Times bestselling author of Grit *How many books are funny and wise, practical and profound? John List is a scientist, but he's also a magician, and he's changing the world. The Voltage Effect shows how. This is one of the best economics books I have ever read - and an instant classic in behavioral economics. * Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and New York Times bestselling coauthor of Nudge *The Voltage Effect is the toolkit for the ambitious. Packed with proven principles and pro tips made real through inside stories ranging from Silicon Valley to African NGOs to university fund-raising, List fills the gap between startup books and management books to show how any idea can achieve its full potential. * Scott Cook, co-founder of Intuit *Ideas from the ivory tower or Davos fail often and fail badly because they do not recognize the deeply political and historical nature of the problems they are trying to deal with and the social realities in which these problems are embedded. This thought-provoking and engaging book proposes an original framework for thinking about how good policy proposals can be applied at a scale large enough to do social good, and for avoiding predictable mistakes that prevent such scaling. A must-read. * Daron Acemoglu, Institute Professor at MIT and co-author of Why Nations Fail and The Narrow Corridor *

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Book SynopsisHow can co-operation emerge in a world of self-seeking egoists - whether superpowers, businesses, or individuals - when there is no central authority to police their actions? The author explores this central question, and its implications in this age of nuclear weapons and arms talks.

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Book SynopsisThe bestselling author of Simpler offers a powerful, provocative, and convincing argument for protecting people from their own mistakes Based on a series of pathbreaking lectures given at Yale University in 2012, this powerful, thought-provoking work by national best-selling author Cass R. Sunstein combines legal theory with behavioral economics to make a fresh argument about the legitimate scope of government, bearing on obesity, smoking, distracted driving, health care, food safety, and other highly volatile, high-profile public issues. Behavioral economists have established that people often make decisions that run counter to their best interestsproducing what Sunstein describes as behavioral market failures. Sometimes we disregard the long term; sometimes we are unrealistically optimistic; sometimes we do not see what is in front of us. With this evidence in mind, Sunstein argues for a new form of paternalism, one that protects people against serious errors but also recognizes the risk of government overreaching and usually preserves freedom of choice. Against those who reject paternalism of any kind, Sunstein shows that choice architecturegovernment-imposed structures that affect our choicesis inevitable, and hence that a form of paternalism cannot be avoided. He urges that there are profoundly moral reasons to ensure that choice architecture is helpful rather than harmfuland that it makes people's lives better and longer.Trade Review"Cass Sunstein’s quest is an important one."—Andrew Stark, TLS"While we tend to think that offering information merely allows us to choose our means more carefully, without affecting what ends we actually want to pursue, Sunstein argues quite convincingly that for that government to highlight certain information may actually affect our goals."—Sarah Conly, author of Against Autonomy: Justifying Coercive Paternalism

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Book SynopsisRichard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.Trade ReviewWildly disruptive -- Michael Lewis * Bloomberg *Gripping... a novelised intellectual history, replete with heroes and villains, triumphs and disasters, conflicts and comradeship... Thaler is a brilliant scholar, endlessly curious, empirically inclined and public spirited * Guardian *Misbehaving gives us the story behind some of the most important insights in modern economics. If I had to be trapped in an elevator with any contemporary intellectual, I'd pick Richard Thaler -- Malcolm GladwellA long, genial, often humorous account of the progress of Behavioural Economics by one of its most gifted practitioners. Kahneman has described Thaler as lazy; he meant it as a compliment because Thaler's laziness means he concentrates only on the really important questions that get him out of bed in the morning... this is important stuff -- Bryan Appleyard * Sunday Times *Robust enough intellectually to be a serious work of social science and a proper record of an important intellectual movement, Misbehaving is also fun for the general reader... a good book about an important topic -- Daniel Finkelstein * The Times *Professor Thaler's entertaining book provides an important reminder of both the challenges and opportunities that come from working across the sometimes artificial boundaries between academic disciplines -- Jonathan A. Knee * New York Times *

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Book SynopsisThis is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout. It is divided into nine parts and 24 chapters: Part I is on behavioral economics of risk, uncertainty, and ambiguity. The evidence against expected utility theory is examined, and the behavioral response is outlined; the best empirically supported theory is prospect theory. Part II considers other-regarding preferences. The evidence from experimental games on human sociality is given, followed by models and applications of inequity aversion, intentions based reciprocity, conditional cooperation, human virtues, and social identity. Part III is on time discounting. It considers the evidence against the exponential discounted utility model and describes several behavioral models such as hyperbolic discounting, attribute based models and the reference time theory. Part IV describes the evidence on classical game theory and considers several models of behavioral game theory, including level-k and cognitive hierarchy models, quantal response equilibrium, and psychological game theory. Part V considers behavioral models of learning that include evolutionary game theory, classical models of learning, experience weighted attraction model, learning direction theory, and stochastic social dynamics. Part VI studies the role of emotions; among other topics it considers projection bias, temptation preferences, happiness economics, and interaction between emotions and cognition. Part VII considers bounded rationality. The three main topics considered are judgment heuristics and biases, mental accounting, and behavioral finance. Part VIII considers behavioral welfare economics; the main topics are soft paternalism, and choice-based measures of welfare. Finally, Part IX gives an abbreviated taster course in neuroeconomics.Trade ReviewIt is many years since the subject of African economic development has been treated with the best insights and methods that modern social science has to offer. Cramer, Sender, and Oqubay have set a new standard in this respect. * David Booth, African Affairs *The publication of this book is a landmark occasion for the field of behavioural economics. Until now there has been no comprehensive survey of the field suitable for graduate students. Professor Dhami has thoroughly and rigorously filled that gap. The book will be placed in a handy place in my office since I plan to consult it regularly. * Richard H. Thaler, University of Chicago *The Foundations of Behavioral Economic Analysis offers a fascinating mix of theory and evidence and is the most comprehensive synthesis of behavioral economics at an advanced level. It will be very useful for advanced researchers as well as for graduate students in behavioral economics and beyond. * Ernst Fehr, University of Zurich *This book is a tour de force, a literal encyclopedia of behavioral economics. Its extraordinary breadth and depth, spanning all aspects from psychological foundations to the most recent advances and seamlessly integrating theory with experiments, will make it the must-have reference for anyone interested in this field, and more generally in where economics is headed. It will quickly become the standard textbook for all graduate courses in behavioral economics, and a much-thumbed companion for all researchers working at the frontier. * Roland Benabou, Princeton University *For someone like myself, who started by being ignorant of the richness of the conversation within behavioral economics on a variety of issues, this magisterial volume is the ideal introduction, at once lucid and sophisticated. * Abhijit Banerjee, Massachusetts Institute of Technology *In Foundations of Behavioral Economic Analysis, Sanjit Dhami offers the first summary and exposition of research in this rapidly growing and increasingly influential subfield. The coverage is comprehensive, extending even to the recent subtopics of behavioural welfare economics and neuroeconomics. The book is distinguished by its detailed yet readable coverage of theory and evidence and its balanced discussion of the philosophical and methodological differences and similarities between behavioural and neoclassical approaches to microeconomics. Select undergraduates, graduate students, and interested scholars will all gain from this masterful book. * Vincent P. Crawford, University of Oxford and University of California, San Diego *Economic theory in the twentieth century developed an extremely powerful repertoire of analytical techniques for studying human behavior.Sanjit Dhami has performed a monumental task in consolidating this research and explaining the results in a rigorous yet accessible manner, while highlighting major controversies and sketching the central research questions facing us today. * Herbert Gintis, Santa Fe Institute *In the development of any field there comes a moment where the results already established must be synthesized, explained and consolidated both for those in the field and those outside. In this amazing volume Sanjit Dhami has done just that and far more. This book will serve as an encyclopedic must-have reference for anyone seeking to do work in this field or just curious about it. The coverage is exhaustive and the exposition extremely clear and at a level suitable for advanced undergraduates, graduate students and professionals. This is truly an achievement. * Andrew Schotter, New York University and Center for Experimental Social Science *Displaying wit and wisdom, in Foundations of Behavioral Economic Analysis Professor Dhami conveys both the substance and the excitement of the burgeoning field of behavioral economics. This remarkable volume will serve as a reference for practitioners and a compelling entry-point for the curious. * George Loewenstein, Carnegie Mellon University *This is a unique and truly remarkable achievement. It is a magnificent overview of behavioral economics, by far the best there is, and it should define the field for at least a generation. But it is much more than that. It is also a brilliant set of original discussions, with pathbreaking thinking on every important topic. An invaluable resource for policymakers, students, and professors - and if they want to try something really special, for everyone else. * Cass Sunstein, coauthor of Nudge and Founder and Director of the Program on Behavioral Economics and Public Policy, Harvard Law School *The expansion of behavioral economics during the past twenty years has been remarkable, much of it concerning strategic interaction and using tools from game theory. Sanjit Dhami's amazing book summarizes - and even defines - the field, broadly as well as in depth. His coverage of theory as well as of experiments is superb. The Foundations of Behavioral Economic Analysis will be an indispensable resource for students and scholars who wish to understand where the action is. * Martin Dufwenberg, University of Arizona *Sanjit Dhami's Foundations of Behavioral Economic Analysis is a major and most impressive achievement. It provides an exhaustive account and a masterful synthesis of the state of the art after more than three decades of behavioral economics. For many years to come it will be an indispensable reference for researchers in economics and psychology, and it is bound to become the standard text in graduate and advanced undergraduate courses on behavioural and experimental economics. * Klaus M. Schmidt, University of Munich *This is the most complete and stimulating book on behavioral economics. With elegance and unprecedented elaborateness, it ties together a wealth of experimental findings, rigorous theoretical insights and exciting applications across all relevant fields of behavioral research. Sanjit Dhami's work has been shaped by numerous comments from the leaders in the field. Now, in the years to come, it will be the standard that shapes how the next generation of students and researchers think about behavior and its science. * Axel Ockenfels, University of Cologne, Speaker of the Cologne Excellence Center of Social and Economic Behavior *This book covers all relevant theoretical aspects of behavioral economics in great depth. A great strength is its comprehensiveness: it covers the whole field. The book thus is unique in bringing to the fore the unity and diversity of the behavioral approach. The material is well-organized and accessible to a wide audience. It is invaluable to anyone teaching or studying any topic in behavioral economics, showing how the topic fits into the whole. * Peter Wakker, Erasmus University Rotterdam *Foundations of Behavioral Economic Analysis will be a central textbook for behavioral economics. One key feature is its appealing focus on the interplay between theory and evidence. For researchers, it will be a great source of information, puzzles, and challenges for the many years to come. It is a major achievement. * Xavier Gabaix, New York University, Stern School *Sanjit Dhami has spent more than 10 years on the monumental task to lay out the foundations of behavioral economics. The result is a major achievement. The book provides a comprehensive and encompassing survey and I think it will shape how the next generation of researchers thinks about the field. Overall, this is an excellent book that can be commended to advanced students of behavioural economics and to non-behavioural economics who are looking for an entry point into the field. It will also serve researchers in behavioural economics as an authoritative reference book. It is a must-have for anyone with a serious interest in the field. * Jean-Robert Tyran, Journal of Behavioral and Experimental Economics *The Foundations of Behavioural Economic Analysis is a major contribution to the contemporary economic studies in the areas of behavioural economics, psychology and game theory. It will remain as a major treatise on behavioural economics for many decades. I cannot think that another book will supersede this book in terms of rigour, comprehensiveness, and analytical sophistication in the foreseeable future. This book is also a very interesting and extremely useful publication for academic analysis, policy design and practical applications. * Professor.Sardar M. N.Islam, Victoria University *Almost all the chapters follow a basic structure: they sketch the neoclassical theory; review evidence on its empirical plausibility; introduce alternative behavioral theories; finally go on to discuss further evidence of the newer theories' relative successes and failures compared to the neoclassical theories. A lot of thought has gone into writing the introductions of each section as they outline the broad trends, debates, and core empirical results, making it easy to get into the detailed chapters with a clear idea of the direction of research in that topic.To sum it up, the book ends up doing exactly what it promised, take stock of behavioral economicscourse text for advanced students.., a research handbook for behavioral economists, and an invitation to economists and other social scientists of all persuasions to explore this exciting new field. * Utteeyo Dasgupta, Studies in Microeconomics *Table of ContentsPART I: BEHAVIORAL ECONOMICS OF RISK, UNCERTAINTY, AND AMBIGUITY; PART II: OTHER-REGARDING PREFERENCES; PART III: BEHAVIORAL TIME DISCOUNTING; PART IV: BEHAVIORAL GAME THEORY; PART V: BEHAVIORAL MODELS OF LEARNING; PART VI: EMOTIONS; PART VII: BOUNDED RATIONALITY; PART VIII: BEHAVIORAL WELFARE ECONOMICS; EXERCISES; PART IX: NEUROECONOMICS; APPENDIX ON GAME THEORY

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Book SynopsisContends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - can pull away from the pack and profit in markets.

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Book SynopsisCombining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—one’s pricing orientation—results in a better long-term pricing strategy.Trade ReviewAn insightful and engaging integration of behavioral theory and pricing practice. -- Thomas Nagle, founder of the Strategic Pricing Group and coauthor of The Strategy and Tactics of Pricing: A Guide to Growing More ProfitablyWith Getting Price Right, Gerald Smith provides an accessible and perceptive look at the behavioral elements of pricing strategy. -- Hermann Simon, founder and honorary chairman, Simon-Kucher & PartnersThis is the most important pricing book to come out in the past twenty years. It provides the most thorough collection of alternatives for setting up the “just-right” department, complete with strategic objectives and tactical detail. For any executive who wants to build or evaluate an existing pricing department and for students of pricing, Smith’s book is truly a master class. -- Reed K. Holden, founder, Holden AdvisorsPricing continues to be one of the most powerful yet underused strategic levers to drive sustainable earnings growth. Gerald Smith offers great insights into what gets in the way and provides actionable guidance on how to understand, reframe, and refine everyday pricing processes to drive superior financial outcomes and customer satisfaction. A must read for anyone looking to unleash the power of strategic pricing! -- Gagan Chawla, principal, large consulting organizationFor any business owner or manager, Getting Price Right is a must-read. Gerald Smith is one of the preeminent voices in the field of pricing, and this book delivers, demonstrating why understanding, reframing, and refining pricing strategy in a rapidly evolving marketplace results in better profitability and customer and consumer satisfaction. -- Eric Nyman, chief consumer officer, HasbroSmith shines light on the psychological biases that have long made pricing as much art as science. Drawing the link between behavioral economics and pricing theory, he explains how to take advantage of the quirks that motivate consumers to, for example, pony up for a subscription to shave “butter” instead of buying cheaper shaving cream at the drugstore. At the same time, Smith uncovers the competing magnetic forces that explain why finance, marketing, and accounting managers each seem to approach pricing problems from a different planet and how to optimize among their competing influences in the organization. Getting Price Right steers new managers through the foundations of profitable pricing while offering new tricks for experts in readable prose with intuitive examples. -- Samuel Engel, senior vice president, ICFThere are introductory books available for people new to pricing and higher-level books for people who want to get into the theory of pricing and analytics. What has been missing is an advanced pricing strategy book that connects practical everyday pricing approaches with academic scholarship. Gerald Smith has done just that. This is an excellent read for all pricing stakeholders looking to better understand how pricing fundamentals like customer value and willingness-to-pay intersect with the evolving science of behavioral economics. -- Kirk Jackisch, president, Iris Pricing SolutionsThis book makes a strong contribution to pricing knowledge by bridging the bodies of pricing and behavioral science with a unique focus on pricing orientation. It proposes a comprehensive and structured review of critical concepts with practical recommendations and examples on how to use them in real business life. This is a must-have book for any pricing practitioner’s library. -- Stephan M. Liozu, founder of Value Innoruption AdvisorsTable of ContentsPrefacePart I. Behavioral Economics of Everyday Pricing Decisions1. Pricing Orientation | Pricing Strategy2. Framing and Strategic Frames of Reference3. Psychological Pricing Orientation: Psychological Price-Setting Bias and Skills4. Social Pricing Orientation: Cultural Price-Setting Bias and SkillsPart II. Behavioral Economics of Cardinal Pricing Orientations5. Cost-Driven Pricing Orientation Biases and Skills6. Customer Value–Driven Pricing Orientation Biases and Skills7. Customer Willingness-to-Pay–Driven Pricing Orientation Biases and Skills8. Competition-Driven Pricing Orientation Biases and Skills9. Balanced Pricing Orientations, Profitable Pricing StrategyNotesIndex

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Book SynopsisCreating a unique value for your customers is crucial if you want to differentiate in an overcrowded market. To do so, you need to define a powerful strategy that determines consistent action across your organisation to deliver your unique flavour. Szóstek describes this strategy as umami, which is the fifth category of taste (besides sweet, sour, salt and bitter), and gives an exceptional flavour to your food. How do you build a powerful yet actionable strategy, and successfully implement it across your organisation? Many leaders, marketers and designers try to answer these questions. The Umami Strategy proposes a novel approach that will help you build and execute an experience strategy. The model used in the book allows you to (a) find out what stories your customers are telling today; (b) uncover motivators and demotivators that guide these stories; (c) envision the ideal future experience you want to deliver; (d) define the actionable measures that will ensure progress toward that vision; and (e) evaluate that progress through future customer stories. Enjoyable, practical and full of hidden gems and tips, this book will help you get your organisation to align with building a unique market value through delivering memorable experiences to your customers. Because to be noticed, you need to stand out of the crowd.

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Book SynopsisThe first Handbook in economics dedicated to the discussion of the methods of experimental economics, this timely book analyses the current state-of-the-art in the field. The chapters systematically cover the most relevant issues in experimental design and implementation, while also exploring novel research developments. Offering a comprehensive review of experimental methods in economics, this 21 chapter Handbook covers theoretical and practical issues including: recruitment, software and laboratory organization, incentives, data analysis, and theory and policy development. Expert scholars offer unique insight into laboratory procedures, replication studies, field experiments and neuroeconomics, while also providing a novel set-valued equilibrium concept. The combination of basic methods and current developments will aid both novice and advanced experimental economists. This is a must-read for economic researchers and scholars using experimental methodology, providing vital reference and clarifying issues that will arise when designing and running experiments. Graduate students of experimental and behavioral economics will also find this a useful guide in learning about the advanced tools this exciting field has to offer.Trade Review'This is a wonderful book. It is rare that a book collects chapters that both discuss experimental methods as well as research on the frontiers of knowledge. This is a must-read for both the novice and the veteran experimentalist as well as those outside the field' --Andrew Schotter, New York University, USTable of ContentsContents: Introduction Arthur Schram and Aljaž Ule Part I Methods of Experimental Economics 1. Incentives James C. Cox and Vjollca Sadiraj 2. Deception Andreas Ortmann 3. Preference Measurement and Manipulation in Experimental Economics Hande Erkut and Ernesto Reuben 4. Data Analysis Peter G. Moffatt 5. Replication and other Practices for Improving Scientific Quality in Experimental Economics Colin F. Camerer, Anna Dreber, and Magnus Johannesson Part II Field Experiments 6. Advantages and Disadvantages of Field Experiments Anya Samek 7. Randomization in Field Experiments Noemi Peter and Adriaan R. Soetevent Part III Neuroeconomics 8. Brain Measurement and Manipulation Methods Jan B. Engelmann, Manon Mulckhuyse, and Chih-Chung Ting 9. An Introduction to Physiological Economics Oliver J. Hulme, Edward J.D. Webb, and Alexander C. Sebald 10. Neuroeconomics: Data Analysis Mael Lebreton and Kerstin Preuschoff 11. Homo Oeconomicus with a Personality—Trait-based Differences in Decision Making Carsten K.W. De Dreu and Jörg Gross Part IV Developing Economic Theory and Policy 12. Taking Process into Account when Modelling Risky Choice Graham Loomes 13. Rank-Dependent Choice Equilibrium: A Non-Parametric Generalization of QRE Jacob K. Goeree, Charles A. Holt, Philippos Louis, Thomas R. Palfrey, and Brian Rogers 14. Experiments on Macroeconomics: Methods and Applications Camille Cornand and Frank Heinemann 15. The Role of Experiments for Policy Design Peter Werner and Arno Riedl Part V Experimental Procedures 16. Subject Pools and Recruitment Ben Greiner and Marianne Stephanides 17. Software and Laboratory Organization Joep Sonnemans and Ailko van der Veen 18. Cross-Cultural Behavioral Experiments: Potential and Challenges Christian Thöni 19. Real-Effort Tasks Jeffrey Carpenter and Emiliano Huet-Vaughn 20. Experimenter Demand Effects Jonathan de Quidt, Lise Vesterlund, and Alistair J. Wilson 21. Communication in Laboratory Experiments Jordi Brandts, David J. Cooper, and Christina Rott Index

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Book SynopsisTrade Review"Finalist for the Best Book Published by a University Press, Digital Book World Awards""Longlisted for the getAbstract International Book Award""Winner of the PROSE Award in Economics, Association of American Publishers""Co-Winner of the Gold Medal in Economics, Axiom Business Book Awards""One of the Financial Times' Best Books of 2019: Economics""One of Prospect's Best Economics Books of 2019""An Economist Book of the Year""Mind-opening Business Books of 2019""One of Mint's Books of 2019 You Should Not Miss""A Project Syndicate Best Read in 2019""Shiller is one of the world’s most original economists. . . . Stories allow human beings to make sense of an uncertain world. But they also drive economies into booms and busts. Armed with this understanding, we gain a far richer understanding of how economies behave."---Martin Wolf, Financial Times"Shiller’s thorough discussion and many examples are certainly convincing as to the importance of narratives in individual economic decision-making and aggregate economic phenomena."---Sonia Jaffe, Science"Economics is the study of people at work, but where are the people? Many a learned economist forgets all about them. Not Robert Shiller, the author of Narrative Economics, who believes that volatile human emotion counts for more than you think in the ostensibly objective valuation of stocks, bonds and buildings."---James Grant, Wall Street Journal"[Shiller] explores how the public’s subjective perceptions can shape economic trends. . . . A sensible and welcome escape from the dead hand of mathematical models of economics." * The Economist *"A magisterial account . . . . In some ways . . . a bigger challenge to the foundations of economics than behavioral economics."---Steve Denning, Forbes"The idea that human behaviour can exert its own influence in the market is something that most traders wouldbuy into. . . . But in Narrative Economics, Shiller goes much broader and deeper, looking at how the stories we tell ourselves about the world drive our behaviour. . . . Economists, he argues, need to study this if they are to have any hope of doing a better job than they have in the past of predicting major events . . . and how people react to them."---Rana Foroohar, Financial Times"Provocative . . . . Especially timely in the current social media-obsessed era, because narratives—both real and false—can spread globally with just a few swipes, affecting not just economic activity, but ultimately the balance of geopolitical power."---Matt Schifrin, Forbes"Many economists argue that the US housing market and economy are still on solid foundations, but ignoreShiller’s warnings at your peril. He rarely gets it wrong."---Tom Rees, The Telegraph"Excellent."---Gillian Tett, Financial Times"[Shiller aims] to identify the enduring narratives that influence the way we think about the economy, and may influence our patterns of spending and saving, and therefore become self-fulfilling prophecies . . . the results are fascinating, and sometimes startling."---Howard Davies, Prospect"Shiller argues forcefully."---Chris Johns, Irish Times"Any given scenario can allow for multiple narratives, both actual and potential. The question is why some prove more compelling than others. Shiller offers a range of answers, starting with the most obvious: a narrative is compelling when it is engaging and well expressed. Because his book is very well written, Shiller himself has satisfied this criterion."---Barry Eichengreen, Project Syndicate"Shiller has none of the salesman-like bluster of the stock pickers clamouring for attention on businessTV news . . . . As it is, he has only 40-odd years of being freakishly right about things. It will have to do."---David Morris, Financial News"Highly readable, compelling."---Steve Levine, Medium"The book is . . . good fun to read. It is full of amusing and apposite quotations, and interesting detail."---Charles Goodhart, Central Banking Journal"Shiller’s book is a spectacular effort at unifying distinct fields and encouraging the profession to be ever more capacious in its approach to phenomena and methodology."---Mihir Desai, Times Higher Education"What’s surprising, perhaps, is that the gearheads in academic economics departments may finally be getting wind of all this. If they are, much of the credit must go to Robert J. Shiller, the Yale economist who won the Nobel Prize in his field in 2013. Shiller’s iconoclastic new book, Narrative Economics, ranges across disciplines to explore the role of narratives in explaining (as the subtitle has it) 'how stories go viral and drive major economic events'."---Daniel Akst, Strategy+Business"This book about the economic significance of viral stories has a great potential to become a viral story itself."---Gábor István Bíró, Metascience"If we are going to win the war for reason and evidence, if we are going to stop humans from wiping out entire species and cities, economists and humanists are going to need to create more bridges across the disciplinary chasms. The proposal to focus on narratives and their powers is spot on. Robert Shiller gets us going."---Jeremy Adelman, Public Books"This is a must read."---Vivek Kaul, Mint"The Nobel Prize-winning economist Robert Shiller defends the skills learned by English majors and other liberal arts graduates in his new book, Narrative Economics. Such graduates have highly developed critical-thinking and analysis skills in the narrative storylines that help people guide their way through complex personal and organizational relationships."---C. Ronald Kimberling, The Hill"Much of the book . . . . is an enjoyable and well-informed description of such narratives. I especially liked his discussion of bimetallism, wherein he shows that Brexit is not the first debate about an abstruse issue which triggered a culture war."---Chris Dillow, Stumbling & Mumbling"An engaging scholarly study of the stories we tell about economic events—stories that go viral, for better or worse . . . . Of immense value to economists and policymakers working on the behavioral side of the field." * Kirkus Reviews *"[A] highly readable introduction to narrative economics . . . . Readers can readily identify with the examplesgiven in this book and will gain a much better understanding of the role of stories, especially in view of the speed of modern contagions."---David Lorimer, Paradigm Explorer"Narrative Economics is an eloquent and accessible exposition of a seductive idea. It’s a particularly compelling hypothesis."---Tim Jackson, Nature"Narratives are important and enduring, as Professor Shiller’s entertaining book reminds us."---David Smith, The Times"This book alone should be enough to convince readers that assumptions about “given” preferences and “rational” utility-maximizing actors are totally inadequate for predicting economic and social events."---Kemal Derviş, Project Syndicate"An uncannily prescient book for the current moment."---Chris Taylor, Reuters"By emphasizing narratives, Shiller aims to mount a fundamental challenge to standard economic thinking—and to open up new territory for analysis. Narrative Economics was published before the novel coronavirus struck, but in a sense thepandemic is an important point in his argument’s favor. . . . Shiller is right to suggest that narratives can be uniquely memorable and influential, because they focus people’s attention and move their emotions in ways that abstractions usually do not."---Cass R. Sunstein, New York Review of Books"The subject deserved a treatise by a brilliant author, and Robert Shiller delivered. Economic science would benefit immensely if the ideas from this book were to go viral themselves."---Josip Lucev, International Studies

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Book SynopsisNOW WITH NEW PROLOGUE ABOUT DEMYSTIFYING CORONAVIRUS NUMBERS, DONALD TRUMP AND WHY STATISTICS MATTER MORE THAN EVER'The Number Bias combines vivid storytelling with authoritative analysis to deliver a warning about the way numbers can lead us astray - if we let them.' TIM HARFORDEven if you don't consider yourself a numbers person, you are a numbers person. The time has come to put numbers in their place. Not high up on a pedestal, or out on the curb, but right where they belong: beside words.It is not an overstatement to say that numbers dictate the way we live our lives. They tell us how we're doing at school, how much we weigh, who might win an election and whether the economy is booming. But numbers aren't as objective as they may seem; behind every number is a story. Yet politicians, businesses and the media often forget this - or use it for their own gain. Sanne Blauw travels the world to unpick our relationship with numbers and demystify our misguided allegiance, from Florence Nightingale using statistics to petition for better conditions during the Crimean War to the manipulation of numbers by the American tobacco industry and the ambiguous figures peddled during the EU referendum. Taking us from the everyday numbers that govern our health and wellbeing to the statistics used to wield enormous power and influence, The Number Bias counsels us to think more wisely.'A beautifully accessible exploration of how numbers shape our lives, and the importance of accurately interpreting the statistics we are fed.' ANGELA SAINI, author of SuperiorTrade ReviewThe Number Bias combines vivid storytelling with authoritative analysis to deliver a warning about the way numbers can lead us astray - if we let them. * Tim Harford *Statistics and data can tell the truth, but they can also lie, as this valuable book explains . . . you can never read the points Blauw makes too often. -- Daniel Finkelstein * The Times *If you don't consider yourself a numbers person, then this is the book for you. It is an intriguing and accessible exploration of how digits can shape our lives, be it measuring academic progress, election results or economic growth. Sanne Blauw, the numeracy correspondent for Dutch news outlet De Correspondent, provides startling insight about how manipulated figures can lead us astray, laying bare the perils of blindly buying into the hyperbole of peddled statistics * Herald *A beautifully accessible exploration of how numbers shape our lives, and the importance of accurately interpreting the statistics we are fed. THE NUMBER BIAS will give even the most maths-averse reader the tools they need to navigate our data-rich world. * Angela Saini, author of SUPERIOR *From Covid-19 to the tobacco industry to the climate crisis . . . a punchy, amusing history of the deliberate misuse of statistics . . . The digestibility of Blauw's offering is also a public virtue in itself, if it encourages more people to read it and immunise themselves against the virality of numerical disinformation. -- Stephen Poole * Guardian *Aware that many readers are likely to be daunted by a book about numbers, Blauw soothes such anxieties through her accessible style, brevity (the book runs to 170 pages) and, particularly, by focussing on stories rather than statistics . . . Using a calm, unshowy approach, Blauw convincingly argues that numbers should inform our choices, but they cannot make decisions for us. * Sunday Business Post *provocative . . . playful . . . necessary work, delivered with a light touch * Irish Times *

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Book SynopsisNow in its second edition, this popular textbook on game theory is unrivalled in the breadth of its coverage, the thoroughness of technical explanations and the number of worked examples included. Covering non-cooperative and cooperative games, this introduction to game theory includes advanced chapters on auctions, games with incomplete information, games with vector payoffs, stable matchings and the bargaining set. This edition contains new material on stochastic games, rationalizability, and the continuity of the set of equilibrium points with respect to the data of the game. The material is presented clearly and every concept is illustrated with concrete examples from a range of disciplines. With numerous exercises, and the addition of a solution manual for instructors with this edition, the book is an extensive guide to game theory for undergraduate through graduate courses in economics, mathematics, computer science, engineering and life sciences, and will also serve as useful reTrade ReviewPraise for first edition: 'This is the book for which the world has been waiting for decades: a definitive, comprehensive account of the mathematical theory of games, by three of the world's biggest experts on the subject. Rigorous yet eminently readable, deep yet comprehensible, replete with a large variety of important real-world applications, it will remain the standard reference in game theory for a very long time.' Robert Aumann, Nobel Laureate in Economics, The Hebrew University of JerusalemPraise for first edition: 'Without any sacrifice on the depth or the clarity of the exposition, this book is amazing in its breadth of coverage of the important ideas of game theory. It covers classical game theory, including utility theory, equilibrium refinements and belief hierarchies; classical cooperative game theory, including the core, Shapley value, bargaining set and nucleolus; major applications, including social choice, auctions, matching and mechanism design; and the relevant mathematics of linear programming and fixed point theory. The comprehensive coverage combined with the depth and clarity of exposition makes it an ideal book not only to learn game theory from, but also to have on the shelves of working game theorists.' Ehud Kalai, Kellogg School of Management, Northwestern UniversityPraise for first edition: 'The best and the most comprehensive textbook for advanced courses in game theory.' David Schmeidler, Ohio State University and Tel Aviv UniversityPraise for first edition: 'There are quite a few good textbooks on game theory now, but for rigor and breadth this one stands out.' Eric S. Maskin, Nobel Laureate in Economics, Harvard University, MassachusettsPraise for first edition: 'This textbook provides an exceptionally clear and comprehensive introduction to both cooperative and noncooperative game theory. It deftly combines a rigorous exposition of the key mathematical results with a wealth of illuminating examples drawn from a wide range of subjects. It is a tour de force.' Peyton Young, University of OxfordPraise for first edition: 'This is a wonderful introduction to game theory, written in a way that allows it to serve both as a text for a course and as a reference … The book is written by leading figures in the field [whose] broad view of the field suffuses the material.' Joe Halpern, Cornell University, New YorkTable of Contents1. The game of chess; 2. Utility theory; 3. Extensive-form games; 4. Strategic-form games; 5. Mixed strategies; 6. Behavior strategies and Kuhn's theorem; 7. Equilibrium refinements; 8. Correlated equilibria; 9. Games with incomplete information and common priors; 10. Games with incomplete information: the general model; 11. The universal belief space; 12. Auctions; 13. Repeated games; 14. Repeated games with vector payoffs; 15. Social choice; 16. Bargaining games; 17. Coalitional games with transferable utility; 18. The core; 19. The Shapley value; 20. The bargaining set; 21. The nucleolus; 22. Stable matching; 23. Appendices.

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Book SynopsisTrade Review"A sweeping study of the rise of rigid certainty in politics, economics and literature, and the threat it presents to democracy, which requires open-mindedness and compromise."---Bill Clinton, The Guardian"“Morson and Schapiro are surely right to point out that in recent years we have… seen new fundamentalisms generate solidarity through distrust, disinformation and angry resentment. Their book reminds us that we need to aspire to create communities open to learning, to conversation and to recognizing one's own errors. That's what we want, after all, from our campuses and from our democracy.” --Michael Roth, Wall Street Journal""Their argument on the whole is compelling, and one can only hope society listens to it."---Nat Brown, National Review"Gary Saul Morson and Morton Schapiro are professors at Northwestern University in such disparate fields as Slavic languages and literatures and Economics. The book is a seamless fusion of their learning, observation, analysis, and wisdom. They are experienced collaborators and we are their beneficiaries. ... Defending politics and democracy is difficult although preferable to the alternatives. The same applies to other fields vulnerable to fundamentalism. Moderation is not easy, and thinking is strenuous. However, minds wide shut hurt more. ... Minds Wide Shut ... is solemnly and enthusiastically recommended."---Linda Quest, International Social Science Review"Minds Wide Shut issues a devastating indictment of the ideological extremism so characteristic of fundamentalism." * Chronicles *"Elegantly written, thought-provoking, and timely work, enhanced by dazzling references to literature, philosophy, theology and intellectual history. [The book] is to be recommended to all scholars, senior students and even seasoned general readers concerned by the regressive forces active across the political spectrum, forces that are antithetical to a healthy democratic society."---Karl W. Schweizer, The European Legacy

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Book SynopsisBestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense social divisionseparating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformitywhat it is and how it worksas well as the countervailing force of dissent. An understanding of conformity sheds new light on many issues confronting us today: the role of social media, the rise of fake news, the growth of authoritarianism, the success of Donald Trump, the functions of free speech, debates over immigration and the Supreme Court, and much more. Lacking information of our own and seeking the good opinion of others, we often follow the crowd, but Sunstein shows that when individuals suppress their own instincts about what is Trade ReviewSunstein unearths fascinating and surprising revelations ... Perhaps the most profound insight from Sunstein’s book is the realization that conformity is working on us pretty much all the time. We think we choose what movies to watch, what books to read, or even what political tribe to claim—but our ability to form our own opinion on anything is greatly influenced by imperceptible forces nudging us towards consensus. That’s not always a bad thing. But, as Sunstein himself writes, ‘For all the good conformity does, it can also crush what is most precious and most vital in the human soul.’ * GQ *Points out the positive benefits of conformity while also exploring how following the crowd can easily take individuals down paths of extreme thinking. Drawing on scientific studies, Sunstein discusses the corrective effects of dissent for the common good and not simply out of contrarianism. Eminently relevant, Sunstein's clarifying discussion is a must-read. * Booklist *Sunstein masterfully synthesizes decades of research into a coherent narrative and provides actionable ideas that can be used by a wide range of organizations. The book is another one of Sunstein’s that I expect to see in the hands of academics, policymakers, and businesspeople alike in the airport or local coffee shop. * Political Science Quarterly *An investigation of the underpinnings of conformity, cascades, and group polarization could not be more timely. Cass Sunstein once again brings the latest social science to bear on a knotty legal and political problem, helping us see, with his customary lucidity, how we can design institutions to counter the foibles of our own psychology. -- Anne-Marie Slaughter,CEO, New AmericaCass Sunstein, one of the most original minds of our era, offers a powerful critique of conformity and the dangerous consequences of blind, like-minded thinking. From politics to law, Sunstein urges readers to see the value of institutions that reward a diversity of views so that we can reach the wisest and best decisions. At a moment when the country is watching the damaging impact of tribalism in our polity, this a much needed work that offers a fascinating, analytical explanation of what keeps us from thinking outside the box. -- Julian Zelizer,Princeton University and co-author of Fault Lines: History of the United States Since 1974If you are alarmed, as many of us are, by the radical polarization of our political life, Cass Sunstein's new book will explain to you why it is happening and why the checks and balances built into our institutions constitute a barrier to the realization of our worst fears. Readers of Conformity will come away greatly informed, chastened in their idealism, but nevertheless optimistic about the survival of those same ideals. -- Stanley Fish,Professor of Law at Florida International University and Visiting Professor at Cardozo Law SchoolConformity is indeed as old as mankind itself. But the best book ever on conformity starts right here. And who better to write it than the arch non-conformist Cass Sunstein? -- Tyler Cowen,Professor of Economics, George Mason UniversityThis book stands out from Sunstein’s other books in its focus on the broad societal implications of social influence. Sunstein grounds his argument in the principles underlying American democracy, and in doing so, he makes it difficult not to become depressed at how distant our current state of affairs seems from that ideal. However, Sunstein offers optimism in the form of a framework for actionable solutions. * Political Science Quarterly *

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Book SynopsisTrade Review“Willful is a breakthrough in economics. Richard Robb’s tremendously insightful book shows how much of our behavior is not explained by existing theories of human action and explains in sparkling prose why understanding decisions made seemingly without reason presents a fuller picture of our world.”—Edmund S. Phelps, Nobel Laureate in Economics“Richard Robb has written a provocative and beautifully crafted challenge to conventional economics, introducing the concept of will as an important factor that must be reckoned with in explaining the choices people actually make. Drawing on his unique experience as a trained Chicago School economist and as a trader in financial markets, he engages the reader in the compelling personal odyssey of his evolution of thought.”—James Heckman, Nobel Laureate in Economics“In this clear and wise book, Robb supplements the theory of rational choice by showing how behavior that may seem stubborn or foolish can be quintessentially human, and not in a bad way.”—Anthony Gottlieb, author of The Dream of Enlightenment: The Rise of Modern Philosophy“Willful provides us with an extraordinarily engaging and persuasive theory of action that explains why we often make what seem like idiosyncratic choices. A fascinating read for anybody with a shred of intellectual curiosity.”—David Folkerts-Landau, Deutsche Bank, Chief Economist

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Book SynopsisEver notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.Trade Review"This is one of the best reads for marketing professionals." —The Neuromarketing Science & Business Association "The two authors have ... delightfully described how our supposedly hardwired brain can so skillfully be manipulated by the media, merchants, and other mercenaries." —Manhattan Book Review "Blindsight is a rigorous examination of how top brands sneak into our brains and grab the best real estate. Deftly mixing neuroscience, psychology, and fun stories, the book is a delight to read; it will grip you from the start, and leave you feeling smarter." —Rich Karlgaard, publisher at Forbes "Blindsight teaches us how to be smarter consumers who make wise decisions that will ultimately leave us happier, wealthier, and healthier." —Adam Alter, New York Times bestselling author of Drunk Tank Pink and Irresistible "Somewhere hidden between the bright colors, catchy jingles, and strategic placement of advertisements is the psychology behind their influence. This book uncovers this hidden layer of the consumer world and how it affects our thoughts, emotions, and spending habits. A must-read for consumers and marketers alike." —Kendis Gibson, Emmy award-winning journalist and reporter for MSNBC "With an entertaining blend of storytelling and science, Blindsight is a truly eye-opening look into the complex dynamics underlying how brands drive consumer behavior. A must-read book that will have you re-examining both information around you and your own purchase decisions at every turn." —Abigail Sussman, associate professor of marketing at The University of Chicago Booth School of Business "Prince Ghuman and Matt Johnson bring to life the science behind how Facebook holds your attention, how Star Wars captured the hearts of generations of moviegoers, and selling billions in bottled water to consumers with taps in their homes. This is the perfect book for readers looking to understand what happens when the magic behind modern branding meets the machinery of the mind." —Drew Jacoby-Senghor, assistant professor of management at Berkeley Haas School of Business "If you want to understand the driving forces behind your decisions, if you want to be smarter about your purchases, if you want to know how to improve your spending habits, read this book!" —Jiaying Zhao, associate professor of psychology at the University of British Columbia "Johnson and Ghuman artfully combine science, business, and storytelling to help us understand the invisible forces which shape our decisions and experiences. Along the way, they reveal to us all how deeply interwoven consumerism is into the perception of reality itself." —Blake Sherwin, assistant professor of applied mathematics and theoretical physics at Cambridge University "Fast-paced, clever, and utterly fascinating, Blindsight sheds new light on the deeply rooted beliefs and mental gymnastics that brands tap with precision to create preference. Johnson and Ghuman weave meticulously chronicled science into great stories with thoroughly modern examples that will leave consumers, marketers, brands, or just neuro-curious readers with something to chew on and lots to discuss at your next dinner party." —Carol Caruba, principal at Highwire PR "Equal parts science and storytelling, Blindsight changes the way we see ourselves as consumers. . . . This book is an engaging journey into the science of marketing's influence, and how it impacts how we see the world around us." —Judy Fan, assistant professor of psychology at University of California at San Diego "Blindsight is a refreshing, timely book that will make you examine the secret ways marketing influences you. You won't be able to think about your own consumer life the same way." —Sheryle Bolton, serial entrepreneur "Drawing creative and insightful connections between scientific studies and the effectiveness of today's marketing strategies, this book achieves a perfect balance of humor and rigor. Blindsight will make you understand yourself better—as a consumer, and as a person." —Natalia Córdova, psychology lecturer at Yale University "Blindsight is an ideal way to gain insight into the incredibly complex interactions between psychology and neuroscience that are underlying the seemingly simple concept of human intuition." —James Newell, managing director at Voyager CapitalTable of ContentsContents The Power of Blindsight Chapter 1 Eating the Menu Chapter 2 Dropping Anchors Chapter 3 Making the Moment Chapter 4 Memory Remixed Chapter 5 Of Two Minds Chapter 6 Pleasure – Pain = Purchase Chapter 7 Addiction 2.0 Chapter 8 Why We Like What We Like Chapter 9 Empathy and the Human Connection Chapter 10 The Essence of Everything Chapter 11 Midliminal Chapter 12 The Future of Marketing AcknowledgmentsEndnotesAbout the Authors

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Book SynopsisIntroduces Arrow's Impossibility Theorem and founded the field of social choice theory in economics and political science.Trade Review"Arrow's insightful comments on the issues underlying welfare economics are as fresh and relevant today as they were when they first appeared in 1951. They should be required reading for social scientists who concern themselves with public policy." (Douglass C. North, Washington University)"

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Book SynopsisNew York Times Bestseller“Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.” — James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely offers a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of Freakonomics, Survival of the Sickest, and Malcolm Gladwell’s Blink and The Tipping Point will find many thought-provoking insights in The Upside of Irrationality.How can large bonuses sometimes make CEOs less productive?Why is revenge so important to us?How can confusing directions actually help us?

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Book Synopsis“Empire of Things isn''t just an insightful and surprisingly entertaining read, but a crucial one.”—NPR What we consume has become a central—perhaps the central—feature of modern life. Our economies live or die by spending, we increasingly define ourselves by our possessions, and this ever-richer lifestyle has had an extraordinary impact on our planet. How have we come to live with so much stuff, and how has this changed the course of history?In Empire of Things, Frank Trentmann unfolds the extraordinary story of our modern material world, from Renaissance Italy and late Ming China to today’s global economy. While consumption is often portrayed as a recent American export, this monumental and richly detailed account shows that it is in fact a truly international phenomenon with a much longer and more diverse history. Trentmann traces the influence of t

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Book SynopsisTrade Review“Silicon Valley’s arrival in Hollywood—initiated by Netflix, and followed by Amazon, Apple and others—set off the most momentous disruption to the entertainment industry since the advent of television. Hayes and Chmielewski give readers a ring-side seat to all of the fear, agita and corporate mud-slinging wrought by the shift from movie screens to laptops, setting up the stakes of a business-slash-cultural war that is far from over. This sharply-reported, colorfully-detailed yarn is a must-read for anyone wondering how Hollywood lost its grip.” — Nicole Laporte, author of Guilty Admissions and The Men Who Would Be King “For years a debate has raged over whether content or distribution is King. This timely, engrossingly written and deeply reported book, crowns the new King: streaming. Month by month, year by year, Binge Times takes readers inside the momentous and disruptive battle for streaming supremacy among such media giants as Netflix, Apple, Amazon, Disney, Warner, NBC. You will be entertained to see a battlefield strewn with the withered bodies of smart executives who made dumb decisions. And you will glimpse how television and movies are forever changed.” — Ken Auletta, New York Times bestselling author “Hayes and Chmielewski zoom way out to an altitude that offers the entertainment industry something it has sorely lacked: Perspective. The expertise and analysis in this book might just help us all avoid making the same sisyphean mistakes of the last two decades. But only if you read it.” — Evan Shapiro, producer and former president of Sundance TV, IFC, and Pivot “Binge Times is a vivid behind-the-scenes account of the corporate streaming wars that changed the face of popular entertainment.” — Peter Bart, author and producer, Deadline editor-at-large “This book was better than anything I’ve read in detailing how this new era of streaming evolved so quickly. Filled with colorful details and insider stories, Hayes and Chmielewski chronicle how the media landscape arrived at the ‘binge times’ we’re all living in and why the biggest players in the business made the choices they made.” — Marshall Lewy, Chief Content Officer, Wondery “A revealing, highly readable look at the making of the modern home-entertainment environment.” — Kirkus Reviews "This excellent book takes readers deep behind the scenes at Netflix and its challengers, showing us the people who had the ideas, made the decisions, and, in some cases, took the blame. In their writing, in their perceptive analyses, and in their vivid portrayal of a large cast of characters, Hayes and Chmielewski's book easily rivals such business-book staples as Barbarians at the Gate, The Informant, and Too Big to Fail....Riveting." — Booklist “Binge Times breaks down the absolute mayhem of the streaming wars in a way that even a casual industry watcher can digest. It is a thoroughly reported work that makes for a compelling read.” — Broadcasting+Cable

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Book SynopsisThe Proven Trading Techniques Used by ProfessionalsâNow Simplified for Every Level of Trader Based on the principles of visionary analyst Ralph Nelson Elliott, the time-tested techniques youâll find in this book have helped successful traders navigate the waves of the financial market since the 1930s. Now you can apply these classic but complicated methods using a modern, simplified approach that will help you identify cycles, anticipate trends, and cash in on your trades. Developed and written by financial market expert Bennett A. McDowellâfounTable of ContentsAcknowledgmentsDisclaimer Foreword by Stanley Dash Introduction CHAPTER 1 Who Is Ralph Nelson Elliott? CHAPTER 2 Manias, Panics, Bubbles, and Crashes CHAPTER 3 Classic Elliott Wave CHAPTER 4 Classic Fibonacci Sequence CHAPTER 5 Modern Elliott Wave CHAPTER 6 Combining Classic and Modern Techniques for a Better Result CHAPTER 7 Using the McDowell Probability Matrix to Trust and Verify Signals CHAPTER 8 Real- Life Case Studies CHAPTER 9 A Student’s Perspective by Dean Jenkins APPENDIX A Resources APPENDIX B Suggested Reading and Education Glossary Notes Index

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Book SynopsisA leading behavioral economist reveals the tools that will improve our decision making on screensOffice workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping buy, often make for poor decision making on screens.In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you&rsqu

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