Description

Book Synopsis
A leading behavioral economist reveals the tools that will improve our decision making on screens

Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping buy, often make for poor decision making on screens.

In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways.

For example: 
• You’re more likely to add bacon to your pizza if you order online. 
• If you read this book on a screen, you&rsqu

The Smarter Screen

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    £16.15

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    RRP £17.00 – you save £0.85 (5%)

    Order before 4pm tomorrow for delivery by Wed 5 Aug 2026.

    A Paperback / softback by Shlomo Benartzi, Jonah Lehrer

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      Publisher: Penguin Putnam Inc
      Publication Date: Publication Date: 07/02/2017
      ISBN13: 9780143108757, 978-0143108757
      ISBN10: 0143108751
      Also in:
      Behavioural economics E-commerce: business aspects Management decision making

      Description

      Book Synopsis
      A leading behavioral economist reveals the tools that will improve our decision making on screens

      Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping buy, often make for poor decision making on screens.

      In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways.

      For example: 
      • You’re more likely to add bacon to your pizza if you order online. 
      • If you read this book on a screen, you&rsqu

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