Advertising and society Books

Book SynopsisDavid Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale.Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

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Book SynopsisWhy are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It''s available to everyone.Whether you''re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don''t have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.

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Book SynopsisNo Logo' was a book that defined a generation when it was first published in 1999. For its 10th anniversary Naomi Klein has updated this iconic book.By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it.This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.Trade Review‘The Das Kapital of the growing anti-corporate movement’ Guardian ‘A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, “No Logo” is fluent, undogmatically alive to its contradictions and omissions and positively seethes with intelligent anger.’ Sam Leith, Observer ‘A fascinating ride through the history of marketing…Klein brilliantly humanises “No Logo” with fascinating personal stories, her voice firm but never preachy, her argument detailed but never obscure.’ Alex O’Connell, The Times ‘Naomi Klein brilliantly charts the protean nature of consumer capitalism, how it absorbs radical challenges to its dominance and turns them into consumer products.’ Madeleine Bunting, Guardian ‘A sharp and very timely book … A couple of chapters in, your mind is already reeling … convincing and necessary, clear and fresh, calm but unsparing’ Guardian ‘A manifesto and a call to arms that sometimes reads like an Orwellian nightmare’ Financial Times

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Book SynopsisMost anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.Trade ReviewBe prepared to have your cherished beliefs overturned. * Spectator Business *Read this book and take back control of your rational mind. * New Scientist *His arguments are thorough and persuasive. He's an entertaining writer...Lindstrom's fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave * Velocity *

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Book SynopsisMarcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award, and a recent inductee into the American Advertising Federation's Hall of Achievement. He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school's executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business. For the Culture is his first book.

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Book SynopsisDavid Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.Table of Contents0

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Book SynopsisAn investigation of independent video games—creative, personal, strange, and experimental—and their claims to handcrafted authenticity in a purely digital medium.Video games are often dismissed as mere entertainment products created by faceless corporations. The last twenty years, however, have seen the rise of independent, or “indie,” video games: a wave of small, cheaply developed, experimental, and personal video games that react against mainstream video game development and culture. In Handmade Pixels, Jesper Juul examine the paradoxical claims of developers, players, and festivals that portray independent games as unique and hand-crafted objects in a globally distributed digital medium.Juul explains that independent video games are presented not as mass market products, but as cultural works created by people, and are promoted as authentic alternatives to mainstream games. Writing as a game player, scholar, developer, and educa

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Book SynopsisWho benefits from smart technology? Whose interests are served when we trade our personal data for convenience and connectivity?Smart technology is everywhere: smart umbrellas that light up when rain is in the forecast; smart cars that relieve drivers of the drudgery of driving; smart toothbrushes that send your dental hygiene details to the cloud. Nothing is safe from smartification. In Too Smart, Jathan Sadowski looks at the proliferation of smart stuff in our lives and asks whether the tradeoff—exchanging our personal data for convenience and connectivity—is worth it. Who benefits from smart technology?Sadowski explains how data, once the purview of researchers and policy wonks, has become a form of capital. Smart technology, he argues, is driven by the dual imperatives of digital capitalism: extracting data from, and expanding control over, everything and everybody. He looks at three domains colonized by smart technologies' collection and control

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Book SynopsisOur politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face a crisis of effectiveness. And our politics are to blame. We are now so culturally left-leaning, we''re no longer willing to stoke capitalism''s engine of growth. Instead, we have a new raison d''etre: we''re saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we''re imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that''s suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?

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Book SynopsisThis is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.If you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund''s bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn''t.Zucked is McNamee''s intimate reckoning with the catastrophic failure of the head of one of the world''s most powerful companies to face up to the damage he is doing. It''s a story that begins with a series of rude awakenings. First there is the author''s dawning realization that the plaTrade Review‘Very readable and hugely damaging … This is a dangerous book for Facebook because it will be widely read — apart from Jaron Lanier’s work, it is the best anti-Big Tech book I’ve come across. Its real strength is that McNamee knows how these attention- and information-stealing systems work.’ The Sunday Times ‘A candid and highly entertaining explanation of how and why a man who spent decades picking tech winners and cheering his industry on has been carried to the shore of social activism.’ –The New York Times Book Review ‘[An] excellent new book . . . [McNamee] is one of the social network’s biggest critics. He’s a canny and persuasive one too. In “Zucked,” McNamee lays out an argument why it and other tech giants have grown into a monstrous threat to democracy. Better still he offers tangible solutions . . . What makes McNamee so credible is his status as a Silicon Valley insider. He also has a knack for distilling often complex or meandering TED Talks and Medium posts about the ills of social media into something comprehensible, not least for those inside the D.C. Beltway . . . McNamee doesn’t just scream fire, though. He also provides a reasonable framework for solving some of the issues . . . For anyone looking for a primer on what’s wrong with social media and what to do about it, the book is well worth the read.’ – Reuters ‘A timely reckoning with Facebook’s growth and data-obsessed culture. . . [Zucked] is the first narrative tale of Facebook’s unravelling over the past two years . . . McNamee excels at grounding Facebook in the historical context of the technology industry.’ – Financial Times ‘Regardless of where you stand on the issue, you'll want to see why one of Facebook's biggest champions became one of its fiercest critics.’ – Business Insider ‘A comprehensible primer on the political pitfalls of big tech.’ – Publishers Weekly

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Book Synopsis''It''s high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment'' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and how to be. Now they''ve discovered feminism and are hell bent on selling ''fempowerment'' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.________________Trade ReviewA brilliant book -- witty and wise. A fast-track primer to gender bilingual marketing: the skill of being able to connect with 100% of your potential market and avoid the lazy, systemic default of outdated and ineffective brandsplaining -- Avivah Wittenberg-Cox, CEO of 20-firstAn outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit -- Brandsplaining sets out why the male monologue continues to monopolize, and what to do about it -- Dr Aarathi Prasad, author of Like A Virgin: how science is redesigning the rules of sexFilled with fascinating and funny insights, Brandsplaining is not just about marketing but also about how gender identities can be (and are) shaped and mis-shaped, branded and rebranded. If you think we've moved on from 'Good Girl' to 'Go Girl', think again! This is great food for thought in any debates about the path to gender irrelevance - or even gender neutrality -- Professor Gina Rippon, author of The Gendered BrainWhat an important piece of research, and what an interesting read! This book has the power to change the way that people see everything -- Sophie Devonshire, CEO of The Marketing SocietyOn our way to dethroning patriarchy's hold on capitalism, books like this are critical. It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment - and Brandsplaining is here to help us do just that -- Amanda Montell, author of WordslutWith the male-dominated marketing monologue in the dock, this is a compelling and forensically constructed case for the prosecution. The accused's guilt practically drips off the pages. But like all good crime stories, there's a route to reform and redemption at the end -- Paul Kemp-Robertson, co-founder, Contagious

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Book SynopsisThis collection considers the city of the future and its relationship to its citizens. It responds to the foregrounding of digital technologies in the management of urban spaces, and addresses some of the ways in which technologies are changing the places in which we live and the way we live in them. A broad range of interdisciplinary contributors reflect on the global agenda of smart cities, the ruptures in smart discourse and the spaces where we might envisage a more user-friendly and bottom-up version of the smart future. The authors adopt an equality studies lens to assess how we might conceive of a future smart city and what fissures need to be addressed to ensure the smart future is equitable. In the project of envisaging this, they consider various approaches and arguments for equality in the imagined future city, putting people at the forefront of our discussions, rather than technologies. In the smart discourse, hard data, technological solutions, global and national policy and macro issues tend to dominate. Here, the authors include ethnographic evidence, rather than rely on the perspective of the smart technologies’ experts, so that the arena for meaningful social development of the smart future can develop. The international contributors respond purposefully to the smart imperative, to the disruptive potential of smart technologies in our cities: issues of change, design, austerity, ownership, citizenship and equality. The collection examines the pull between equality and engagement in smart futures. To date, the topic of smart cities has been approached from the perspective of digital media, human geography and information communications technology. This collection, however, presents a different angle. It seeks to open new discussions about what a smart future could do to bridge divides, to look at governmentality in the context of (in)equality in the city. The collection is an approachable discussion of the issues that surround smart digital futures and the imagined digital cities of the future. It is aspirational in that it seeks to imagine a truly egalitarian city of the future and to ponder how that might come about. Primary readership will be academics and students in social science, architecture, urban planning, government employees, and those working or studying in social justice and equality studiesTrade Review'One of the strengths of this book is that its authors bridge familiar planning and broader urban studies theory with the contemporary challenges of new technology deployment. This bridging helps ground our engagement with the complexity of new technologies in our long-standing obligation to equitably evaluate how new changes in communities will affect all of our residents. Planners reading this book will gain insight into how we might engage our residents in civic conversations about new technology adoption. [...] Individually and collectively, these chapters will help planners think more critically about the challenges and opportunities new technologies bring before we implement them. Equality in the City has many chapters that could be used in planning theory classes, allowing learners to see how the planning and urbanism theories that have long informed our practice also shed important light on new trends.' -- Pamela Robinson, Journal of the American Planning AssociationTable of ContentsIntroduction Susan Flynn Section 1: Urban Crisis 1. Locked down in the neoliberal Smart City: A-systemic technologies in crisis. Eleanor Dare, Reader in Digital Media, Royal College of Art 2. If (equality). Delfina Fantini von Ditmar, Lecturer in Digital Research, Royal College of Art 3. Reading Lefebvre’s right to the city in the age of the internet. Alan Reeve. Reader in Urban Design, Oxford Brookes University 4. Universities, Equality and the Neoliberal City. Richard Hayes. Vice-President, Waterford Institute of Technology Section 2: City Design 5. Universal Smart City Design. Eoghan Conor O’Shea, Lecturer in Universal Design and Architecture. Institute of Technology, Carlow, Ireland 6. The Design and Public Imaginaries of Smart Street Furniture. Justine Humphry, University of Sydney; Sophia Maalsen, University of Sydney; Justine Gangneux, University of Glasgow; Chris Chesher, University of Sydney; Matt Hanchard, University of Glasgow; Simon Joss, University of Glasgow; Peter Merrington, University of Glasgow; Bridgette Wessels, University of Glasgow 7. Co-creating Place and Creativity Through Media Architecture: The Instabooth. Glenda Caldwell, Associate Professor of Architecture, Queensland University of Technology 8. Narratives, inequalities and civic participation: A case for 'more-than-technological' approaches to smart city development. Carla Maria Kayanan, Post-Doctoral Fellow, University College Dublin; Niamh Moore-Cherry, Associate Professor of Urban Governance and Development in the School of Geography, University College Dublin and Alma Clavin, Post-Doctoral Fellow, University College Dublin Section3: Spatial Humanism 9. Building Participatory City 2.0; Folksonomy, Taxonomy, Hyperhumanism. Carl Smith, Director of the Learning Technology Research Centre (LTRC) and Principal Research Fellow Ravensbourne University London; Fred Garnett, London Knowledge Lab and Manuel Laranja, Senior Associate Professor of Innovation and Entrepreneurship, University of Lisbon 10. Psychogeography: reimagining and re-enchanting the smart city. Adrian Sledmere, Lecturer in Cultural Studies, University of the Arts, London 11. Afterword Rob Kitchin, Professor of Human Geography, National University of Ireland, Maynooth

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Book SynopsisThis Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.Table of ContentsPreface About the Contributors Introduction: Music and advertising: Production, text, and reception James Deaville, Siu-Lan Tan, and Ron Rodman PART I. PRODUCTION Edited by: James Deaville Production: Music and the creation of the advertising text James Deaville Music and Advertising Before 1900 1 Advertising the English glee to women, 1750-1800 Bethany Blake 2. Advertising Millie-Christine, or the making of the Two-Headed Nightingale Remi Chiu and Dana Gorzelany-Mostak Selection and Marketing of Music 3. Fitting tunes: Selecting music for television commercials Peter Kupfer 4. Blank music: Marketing virtual instruments James Buhler 5. Contextual marketing: Analyzing networks of musical context in the Digital Age Willem Strank Music for Advertising and Labor 6. Organized labor and commercial advertising: Music unions and J. Walter Thompson Jessica Getman 7. Jazz works: Music, advertising, and labor in Toronto, 1955-1980 Mark Laver Branding through Music 8. Designing identities: Sound and music in automotive and appliance branding Kenneth McLeod 9. Music supervision and branding in an era of "convergent advertising" Tim J. Anderson Advertising Corporate Style through Music 10. The conquest of Kool: Jazz, tobacco, and the rise of market segmentation Dale Chapman 11. Loathsome Deutschtum? Wagner and advertising as propaganda in American industrial films of the 1930s and 1940s Julie Hubbert 12. About a b(r)and: Geffen Records, Universal, and the (posthumous) packaging of Nirvana Laurel Westrup Advertising Audiovisual Entertainment 13. Music and the formal structures of contemporary action film trailers Catrin Watts 14. Creating big-screen audiences through small-screen appeals: Film marketing on television through music and sound James Deaville 15. "Have You Played Atari Today?" Music and audience in an early video game advertising campaign William Gibbons Selling on Radio 16. "All those homes beyond the microphone": Advertising, domesticity, and early country music variety programs in the 1930s David VanderHamm 17. Music and institutional advertising: Consolidated Edison and Echoes of New York Rika Asai PART II. TEXT Edited by: Ron Rodman Text: Analytic and historical perspectives on music and advertising Ron Rodman Approaches to Analyzing Music and Advertising 18. Taking the gift out and putting it back in: From cultural goods to commodities. Timothy D. Taylor 19. Sounds of Coca-Cola-On "cola-nization" of sound and music Nicolai Jørgensgaard Graakjær 20. The persistence of memory: Structural functions of music in commercial jingles Ron Rodman Musical Genres and Advertising 21. Popular music, advertising, and "selling out" Bethany Klein 22. "Search and destroy": Punk in advertising and selling a subculture Jay Beck 23. Selling "David Bowie": Commercial appearances and the developing Bowie star image Katherine Reed 24. Medievalism goes commercial: The epic as register in contemporary media David Clem 25. "Pushin' it": Sounding difference through humor in Geico's 2014 Salt-N-Pepa spot Joanna Love Music and Advertising Genres 26. "Once you hear this, act fast": Music in Civil Defense television advertisements, 1950-1970 Reba Wissner 27. "Everything is not awesome": Playful adaptation and the aurality of ecoconscious media in Greenpeace's "Save the Arctic" campaign Kate Galloway 28. Exploiting the frontier: Advertising and the Western soundtrack Mariana Whitmer Music and Political Ads 29. Music and sound design as propaganda in Hell-Bent for Election Lisa Scoggin 30. As heard on: The changing musical language of Presidential campaign ads Justin Patch 31. From the subliminal to the ridiculing: How U.S. campaign ads use music to evoke four basic and two compound emotions Paul Christiansen PART III. RECEPTION Edited by: Siu-Lan Tan Reception: Empirical approaches to the study of music and advertising Siu-Lan Tan Frameworks: Models, Mechanisms, and Methods 32 Toward a utilitarian theory of consumer response to advertising music Lincoln G. Craton 33 Hearing, remembering, and branding: Setting strategic directions for sonic branding research Vijaykumar Krishnan and James J. Kellaris 34 Methods for testing the emotional effects of music in advertising and brand communication Daniel Müllensiefen Cognitive and Affective Responses to Music and Advertising 35 Commercial sound: A review of the effects of popular music in radio and television advertising David Allan 36 Music with the message in mind: Cognitive responses to background music in advertising Cynthia Fraser 37 Musical congruity in advertising: Established and emerging research themes Steve Oakes and Morteza Abolhasani 38 Audiovisual advertising: Effects of music on psychological transportation and narrative persuasion Madelijn Strick 39 Music as advertisement: Capturing and sustaining attention in the attention economy era Hubert Léveillé Gauvin Music and Sound in (Multi)Sensory Marketing 40 Sensory marketing in advertising and service environments Bertil Hultén 41 Sound in the context of (multi)sensory marketing Klemens Knoeferle and Charles Spence APPENDIX The ad creation process: From production to reception Lawrence Harte Subject/Author Index

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Book SynopsisPrivacy is gravely endangered in the digital age, and we, the digital citizens, are its principal threat, willingly surrendering it to avail ourselves of new technology, and granting the government and corporations immense power over us. In this highly original work, Firmin DeBrabander begins with this premise and asks how we can ensure and protect our freedom in the absence of privacy. Canand shouldwe rally anew to support this institution? Is privacy so important to political liberty after all? DeBrabander makes the case that privacy is a poor foundation for democracy, that it is a relatively new value that has been rarely enjoyed throughout historybut constantly persecutedand politically and philosophically suspect. The vitality of the public realm, he argues, is far more significant to the health of our democracy, but is equally endangeredand often overlookedin the digital age.Trade Review'… Life After Privacy: Reclaiming Democracy in a Surveillance Society is an eloquent, compelling call for us to rethink our commitment to privacy by understanding its history and uses. Rather than attempting to double down on a possibly doomed principle, DeBrabander argues that what is really needed is more democracy, and specifically a newly energized commitment to a public sphere that requires open, transparent, and meaningful debate. An indispensable book for our times that does what great political philosophy needs to do - make us question what we mean by our most basic concepts.' William Egginton, author of The Splintering of the American Mind'In 2020, more so than in 1984, the Big Brother is watching you. But does this really matter? - asks Firmin DeBrabander's pungent new book. Ranging from intellectual history to contemporary economics, from Big Data to Big Politics, from confession to contestation, Life After Privacy argues that we should finally begin caring for the public realm, rather than obsessing about intrusions into the private domain, which is something of a political fiction. If there is a work with the potential to reframe the very terms of the current debate on privacy, it is the one you are now holding in your hands!' Michael Marder, author of Political Categories: Thinking Beyond Concepts'This book makes accessible a counter-intuitive (perhaps even seemingly-contrarian) argument about privacy that deserves a hearing. Not all readers will agree with DeBrabander's conclusion that privacy is pretty much dead. But this is a view murmured often enough in Silicon Valley to warrant serious attention. DeBrabander understands our skepticisms but skillfully argues that we are inexorably drawn to this conclusion nonetheless. Those who care deeply about privacy, as well as those who look forward to the transparent society, will learn much from this book's subtle arguments. And remember: the best philosophy books are the ones that strike you as implausible by their title but leave you convinced after you've read them.' Colin Koopman, author of How We Became Our Data'Life After Privacy does a good job of setting our angst in a historical or philosophical setting.' Richard Waters, Financial Times'This is public philosophy at its best.' Paul Showler, LSE Review of BooksTable of ContentsPreface; 1. Confessional Culture; 2. Defenses of Privacy; 3. Big Plans for Big Data; 4. The Surveillance Economy; 5. Privacy Past and Present; 6. The Borderless, Vanishing Self; 7. Autonomy and Political Freedom; 8. Powerful Publics; Conclusion.

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Book SynopsisOffline Matters is a handbook for anybody experiencing digital overload in their lives and creative work."For any creative who has had to cater to corporate dimwits in order support their art, here's a terrific guide to bringing your best work into the commercial sphere without selling out or compromising your craft. This is a book about how to break free from the data-driven expectations of your client's spreadsheet, and retrieve the true novelty that makes you valuable in the first place." - Douglas Rushkoff, author of Team Human"Offline Matters is a much needed take-down of the whole 'cult of creativity' from the inside. This rattle gun attack on the perniciousness of the creative digital work will leave you aghast and amused in equal measure." - Oli Mould, author of Against CreativityWhen did creative work become so boring?How did 'digital-first' come to dominate everything?...and why is nobody talking about it?Part insider exposé, part worker-manual, this book is for any creative seeking help on: Navigating the possibility of offline alternatives Countering overwork culture, exploitation, and dulled-down ideas Recovering what you loved about your creative calling ...away from the confines of our screens. We are dreaming of offline. Not as a romanticised past, a punishment, a quick detox, or a WiFi-free café. Offline is not a lifestyle. It's a space of opportunity.By the end of Offline Matters, you'll have a new perspective on the dry digitality that defines creative work today - and a set of strategies for going beyond it.Trade Review"Offline Matters is a much needed take-down of the whole 'cult of creativity' from the inside. This rattle gun attack on the perniciousness of the creative digital work will leave you aghast and amused in equal measure." - Oli Mould, author of Against Creativity"For any creative who has had to cater to corporate dimwits in order support their art, here's a terrific guide to bringing your best work into the commercial sphere without selling out or compromising your craft. This is a book about how to break free from the data-driven expectations of your client's spreadsheet, and retrieve the true novelty that makes you valuable in the first place." - Douglas Rushkoff, author of Team Human"This book is extremely timely. The pandemic has obliged everybody to stay online almost all the time. Offline Matters reminds us that life is (also) elsewhere. The neologism 'offline', which did not exist twenty years ago, has philosophical relevance. This book is hoping we can discover it." - Franco 'Bifo' Berardi, philosopher, theorist and activist"Today we are all called upon to be the content providers of our own lives. This can be exhausting and estranging. Fortunately Jess Henderson has arrived to help us get offline, not into the pasts but into the presence of our lives. With compassion and humour Henderson brings us back to ourselves and it turns out we are not predestined to be profiled and branded. Offline Matters is the mutual help book we need right now!" - Stefano Harney, co-author of The Undercommons: Fugitive Planning and Black Study"Jess has written a kind of outsider/artist/creative/inventor SURVIVAL MANUAL for our over-amped, information-overloaded, hypercommunicative age. Anyone seeking encouragement, inspiration, moral support, and IDEAS would do well to study these pages, preferably in a solitary room with no music playing and no laptop showing 'news' (or a cellphone constantly pinging). Electronics in another room, please!" - V. Vale, founder of RE/Search and Search & Destroy"Offline Matters couldn't come at a more important and critical juncture in our human existence...The insights within this book highlight the current creative plight we've gotten ourselves into and the cracks within many cultural and societal pillars.This book is a great step in helping us reclaim and reconsider our roles within the current structures we've all been players within. Many of us can read along nodding in agreement and the examples surely represent thoughts we've embraced at some point. But this book isn't about reprimanding us so much as help us understand how we can move forward. We've become so subservient to other factors out in the world and this is a stern reminder to take back control of something that can provide an immense amount of personal and community value." - Eugene Kan, co-founder of MAEKAN and Hypebeast"Consider this book a rehabilitation program for a creative thinking populace unknowingly addicted to vain online activity. Through these influential pages, Henderson bestows upon their readers the tools necessary to free one's mind from the constraints of the virtual realm so they may focus instead on something much more important...reality." - James T. Padlow, THE PEN NAME"I have followed Jess' writing since she created Outsider; an anarchic newsletter/witty commentary against the establishment, and its pervasive contentment with the same old marketing bullshit. I waited in anticipation, sometimes for months, to receive news from the trenches...Just like the white space between the lines in a book, it was like reading every unspoken truth, every unheard sigh, every roll of the eyes in our industry. Someone had to say it and thank god it was Jess. We need this book." - Alvaro Sotomayor, Creative Director at WEIDEN+KENNEDY

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Book SynopsisThis book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.Trade Review"Advertising and Consumer Culture in China delivers up-to-the-minute coverage of the development of advertising in China, including its latest incarnations on the Internet and smart phones. But this is a study of much more than a single Chinese industry struggling to survive in a globally competitive market. Hongmei Li also provides a critical window onto contemporary China's economy, society, and people's aspirations." Karl Gerth, University of California, San Diego, and author of As China Goes, So Goes the World "A brilliant book! Li has done an excellent job of tracing the sociopolitical, economic, cultural, and technological elements that are contributing to the growth of consumer culture in China today. It is required reading for advertising professionals as well as students of advertising in Asia." Katherine Frith, Southern Illinois UniversityTable of ContentsMap Chronology Acknowledgements Introduction Chapter One: Modernity, Cultural Globalization, and Chinese Advertising Chapter Two: The Development of Advertising in China Chapter Three: Chinese Advertising Agencies: Dancing with Chains? Chapter Four: Branding Chinese Products: Between Nationalism and Cosmopolitanism Chapter Five: Chinese Sportswear Brand Li-Ning: Selling a Cosmo-Patriotic Image Chapter Six: Controversial Advertising in China Chapter Seven: From Mass Marketing to Participatory Advertising in the Digital Age Conclusion and Reflection Notes References Index

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Book SynopsisTrade ReviewSeth Godin may be the ultimate entrepreneur for the information age * BusinessWeek *It's easy to see why people pay to hear what he has to say * Time *Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off * Forbes *If Seth Godin didn't exist we'd need to invent him * Alan Webber, founder, Fast Company *If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin * Micah Sifry, cofounder, Personal Democracy Forum *Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun * BusinessWeek *This is the book I need right now. It's an extraordinary and electrifying call to action for writers, artists and creators in every walk of life. I re-read passages and felt as if my own secret creed was being explained back to me, in words I hadn't yet found * Rosanne Cash, Grammy-winning singer-songwriter *The Practice is a user's manual for finding your calling and an alchemist's handbook for pursuing your dream * Steven Pressfield, author of The War of Art *Seth's book is a skeleton key specially molded to unlock the most creative version of you. Read it, and find yourself free to be who you know you really are * Brian Koppelman, co-producer and co-creator of Billions *With surgical precision, The Practice attacks our predictable misconceptions about the creative process and replaces them with better ideas, one by one. This book will inspire you to make things, hone your craft, and nudge you to ship things you are proud of. Read it * Tobi Lutke, CEO, Shopify *The Practice explains that what looks like a barrier is often a catalyst in disguise. Magic may not come from what we can see on the stage but from behind it, where the wood chopping happens * Peter Gabriel, Musician *

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Book SynopsisHow did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family? 'Vintage Advertising: An A to Z' takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.Table of ContentsContentsIntroductionA to ZThe John Johnson Collection of Printed EphemeraFurther ReadingPicture creditsIndex

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Book SynopsisTracing commercial imagery across different products and media, this title shows how and why the 'African native' had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee.Trade ReviewAn original, finely crafted, accessible, and superbly researched work. A welcome combination of visual cultural analysis of modern advertising and German colonial history, Ciarlo's book is an important contribution. -- Janet Ward, University of Nevada Las VegasA stunning, breakthrough book; easily the most important new work on the colonial and racial imagination in pre-World War I Germany in nearly a decade. In startling detail, Ciarlo shows us a new landscape of consumer advertising that shaped German attitudes towards imperialism, the colonies, and racial hierarchies. He also convincingly demonstrates Germany's prewar drift into a deeper, troubling, racial modernity. Brilliant, eye-opening scholarship. -- Helmut Walser Smith, Vanderbilt UniversityA daring and imaginative book. Ciarlo sketches out a vision of German modernity in which domestic politics, colonial competition, and the transnational trade in products and prejudice combined with new methods of mass advertising to populate daily life with nightmarish images of racial antagonism. Ciarlo's startling work is sure to change how we view Imperial Germany and what was to follow. -- Jonathan Zatlin, Boston UniversityCiarlo's book shows, in original and compelling detail, just how richly historians will benefit from taking the study of the visual seriously. Whether in its analysis of advertising per se, or in its careful reading of the interrelations linking imperialist expansion, commodification, racial difference, and mass mediation, Advertising Empire joins a widening circle of exciting new scholarship on the contest of early twentieth-century German modernities. -- Geoff Eley, University of MichiganThis outstanding book has original arguments to make about the connection between the rise of modern advertising culture and the subjugation of colonial peoples. Ciarlo explains why racial images came to be so widely used in advertisements, and he analyses with great skill how those images worked. Boldly framed and sharply written, his thoughtful and important work shows just what historians can achieve through the careful, imaginative analysis of visual images. I recommend Advertising Empire with enthusiasm. -- David Blackbourn, Harvard UniversityCiarlo has written an extremely smart, provocative book linking the rise of German modern advertising and aesthetics with imperialism and racism at the fin-de-siècle...Throughout a profusely and richly illustrated text, Ciarlo concentrates on one aspect of German advertising, namely, the culture of race, through a discussion of images that were reproduced in a myriad of venues from newspapers, magazines, posters, store windows, matchbooks, and the sides of trams and buses, to tins and boxes. One forgets that the massive duplication of images is only about 100 years old; the Germans excelled at both the industrial and artistic techniques that produced new forms of advertising. -- M. Deshmukh * Choice *

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Book SynopsisFor nearly 100 years, Indian boarding schools in Canada and the US produced newspapers read by white settlers, government officials, and Indigenous parents. These newspapers were used as a settler colonial tool, yet within these tightly controlled narratives there also existed sites of resistance. This book traces colonial narratives of language, time, and place from the nineteenth-century to the present day, post-Truth and Reconciliation Commission. Trade Review"Griffith has produced a nuanced exploration of the tensions and contradictions that not only marked the past in the form of the Residential School system, but has always existed and continues to exist in a web of related assumptions." -- Anne Lindsay * Prairie History *"[Words Have a Past] is a marvelous exploration of the language of colonialism, how the English language was cast as an innocent neutral force, and how this continues to be reflected in contemporary Canada. The book is easily accessible for all readers, well researched, and documented. It is simply a must-read that will aid in developing a deeper understanding of language, and colonialism roots and their ongoing impact in the present." -- Karl Hele, Mount Allison University * Anishinabek News *"Words Have a Past is an important contribution to the ongoing conversation on the assimilation policies of the Indigenous boarding school systems in North America, and importantly, Griffith’s message of settler responsibility and restitution for Indigenous linguicide and land loss is essential for all settlers to hear." -- Carling Beninger, University of Alberta * Canadian Journal of History *"Words Have a Past marks an important step in the study of residential school history by drawing our attention to newspapers as important historical sources, and the printing trade as an influential part of some students’ experiences. Further, in anchoring the book within critical Indigenous and Settler Colonial studies, Griffith provides a direction for scholarship on residential schooling that challenges approaches that situate the system wholly in the past; as a result of her conclusions, Griffith explicitly calls for justice and restitution—especially as it relates to language reclamation—for survivors and their communities. This is an essential read for those studying the residential school system, settler colonialism, history of media, and Canadian history." -- Natalie Cross and Thomas Peace, Huron University College * Journal of British Studies *"In this well researched and highly readable book, Jane Griffith analyzes six newspapers published in the late nineteenth and early twentieth century by five Indian boarding schools." -- Shurli Makmillen, Claflin University * Discourse and Writing *Table of Contents1. Bury the Lede: Introduction 2. Printer’s Devil: The Trade of Newspapers 3. Indigenous Languages Did Not Disappear: English Language Instruction 4. "Getting Indian Words": Representations of Indigenous Languages 5. Ahead by a Century: Time on Paper 6. Anachronism: Reading the Nineteenth Century Today 7. Layout: Space, Place, and Land 8. Concluding Thoughts

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Book SynopsisRaminder Kaur is Senior Lecturer in the Department of Anthropology at the University of Sussex. Her books include Performative Politics and the Cultures of Hinduism and Bollyworld: Indian Cinema through a Transnational Lens.William Mazzarella is Associate Professor of Anthropology at the University of Chicago and author of Shoveling Smoke: Advertising and Globalization in Contemporary India.

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Book SynopsisTools for navigating today's hyper-connected, rapidly changing, and radically contingent white water world.Design Unbound presents a new tool set for having agency in the twenty-first century, in what the authors characterize as a white water world—rapidly changing, hyperconnected, and radically contingent. These are the tools of a new kind of practice that is the offspring of complexity science, which gives us a new lens through which to view the world as entangled and emerging, and architecture, which is about designing contexts. In such a practice, design, unbound from its material thingness, is set free to design contexts as complex systems.In a world where causality is systemic, entangled, in flux, and often elusive, we cannot design for absolute outcomes. Instead, we need to design for emergence. Design Unbound not only makes this case through theory but also presents a set of tools to do so. With case studies that range from a new kind of uni

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Book SynopsisNew perspectives on the misinformation ecosystem that is the production and circulation of fake news.What is fake news? Is it an item on Breitbart, an article in The Onion, an outright falsehood disseminated via Russian bot, or a catchphrase used by a politician to discredit a story he doesn't like? This book examines the real fake news: the constant flow of purposefully crafted, sensational, emotionally charged, misleading or totally fabricated information that mimics the form of mainstream news. Rather than viewing fake news through a single lens, the book maps the various kinds of misinformation through several different disciplinary perspectives, taking into account the overlapping contexts of politics, technology, and journalism.The contributors consider topics including fake news as “disorganized” propaganda; folkloric falsehood in the “Pizzagate” conspiracy; native advertising as counterfeit news; the limitations of regulatory refo

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Book SynopsisEveryday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to ''brand equity'', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm''s financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics.The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that conTrade ReviewThe world of marketing and consumerism has undergone a radical change in the last few decades-the brands that are put out there are perceived to be much more than products. They have morphed into signs, veritable symbols of who we are, what we aspire to be, and how we intend to attain our life goals. This is a radical change, since these signifying processes were in the domain of social institutions and ideologies. Advertising and marketing have become the new beacons in how we search for meaning. Oswald's book is a brilliant examination of how brands have evolved into meaning making structures. She deconstructs the process insightfully offering us a comprehensive purview of what a branded society is all about. This is required reading for everyone, from students in marketing and culture studies to the general public. It offers a cogent perspective on how brands and social processes are now intrinsically intertwined. * Marcel Danesi, Professor of Anthropology, University of Toronto *In books on the application of semiotics to marketing, there is probably a 'binary distinction' between those that are written for academics, emphasizing literature and theory, and those written for practitioners, stressing examples and cases. Laura Oswald's text carves out a new portion of this space, drawing rigorously on well-accepted principles and frameworks, and then showing their value in understanding and resolving real-world branding and advertising challenges. Anchoring strongly on her deep knowledge of the literature on meaning production and symbolic consumption, Oswald applies this to several real branding case studies from a variety of industries and cultures. I intend to use many of these principles and case studies in my branding classes: there is clearly much that marketing professionals can learn from them. * Rajeev Batra, S.S. Kresge Professor of Marketing, Ross School of Business, University of Michigan *Oswald has crafted a theoretically cogent and empirically rich account of the making of meaning in the marketplace that is accessible to academics and practitioners alike. Anyone concerned with the cultural construction of value will benefit from her many and varied analyses of the contemporary brandscape. She delivers a sensitive interpretation of the mythologies that underlie contemporary commerce. The book will prove as useful in the boardroom as in the classroom. * John F. Sherry, Jr., Herrick Professor and Department Chair, Mendoza College, University of Notre Dame. *A breath of fresh air to the confining functional benefit brand view. Its in-depth discussion of how brands provide meaning to customer lives expands our understanding of brands and their roles. * David Aaker, Vice-Chairman, Prophet, and author of Brand Relevance. *Table of ContentsIntroduction ; 1. Semiotics in the World of Goods ; 2. Marketing Semiotics ; 3. Mining the Consumer Brandscape ; 4. Brand Discourse ; 5. Mining the Multicultural Brandscape ; 6. The Semiotics of Consumer Space

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisHappiness is a cigar called Hamlet. Hovis, as good for you today as it's always been. Heineken refreshes the parts other beers cannot reach. These are three of the most famous advertising campaigns ever produced, and all the work of Collett, Dickenson, Pearce & Partners. There was something in the air at CDP that made it special. Some compared it with being in the Beatles. Others said it was like playing for a football club at the top of the Premier League. Certainly, CDP possessed an ethos driven by an unshakeable belief in creativity: the new, the brilliant, the witty and the vital. It was relentless in its search for ideas that not only contributed to the success of its clients, but also to the happiness of the nation. CDP commercials became as much a part of the fabric of British popular culture as Fawlty Towers, The Two Ronnies and Eric and Ernie. In 2012, at an evening to mark the 50th anniversary of Design & Art Direction, CDP won yet another award - for being the 'most awarded agency' of the last 50 years. This book tells the story of the ads that won these awards: how they were conceived and the men and women who dreamed them up. Whether you are a student of advertising, work in the business, or are simply a member of the public who remembers these ads with fondness, this book will entertain you.Trade Review"Mike Everett, himself an award-garlanded creative practitioner during the golden age of the world's greatest ever advertising agency, has written this affectionate, funny, generous and historically important account of the making of many of CDP's most loved campaigns. If you have any interest in our business please read this and share it. It describes a time when people liked what we did and explains why."; Tim Lindsay, Chairman D&ADTable of ContentsIntroduction; A potted history of Collett Dickenson Pearce; One: Twenty-five years of Happiness; Two: The hunt for Hovis Hill; Three: 'Frank Lowe unleashes his disemboweling knife'; Four: The cartoon and the Dinky Toy army; Five: A real Turkish delight; Six: Bringing back lovely legs; Seven: The shoe commercial shot on a shoestring; Eight: 'Let's do some famous work.'; Nine: From Dudley Moore to Alan Whicker; Ten: Taking the Mickey out of David; Eleven: A success with many fathers; Twelve: Making a splash for Cinzano; Thirteen: How Mr. Spock was born; Fourteen: A tale of two Hamlets; Fifteen: A glorious, politically incorrect romp; Sixteen: A rather expensive factory visit; Seventeen: A silk purse from a sow's ear; Eighteen: The art of stealing a brief; Nineteen: Selling the brand as a band; Twenty: Killing time in Carefree; Afterword;

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Book SynopsisThe Epica Awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica's aim is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.Trade ReviewThe Epica Awards are a celebration of curiosity. Judged by journalists; the people whose very profession demands them to be relentlessly curious. -- Matt Eastwood, Worldwide Chief Creative Officer, J. Walter ThompsonA great journalist is unbiased, and a great journalist cares deeply. What better group of people to judge an advertising show? -- Tor Myhren, Vice-President Marketing Communications, Apple Inc.Work that points the way to the advertising of tomorrow. -- Olivier Altmann, Co-Founder, Altmann + Pacreau, ParisThe Epica Book helps us remember what was great and why it was great. -- Miguel Sokoloff, President of Mullen Lowe Global Creative CouncilThe Epica Awards have shown that advertising and art can actually belong together. -- EuronewsTable of ContentsIntroduction Foreword 2019 Winners The Jury Awards Ceremony Annual Report Food and Drink Consumer Services Household Products and Services Public Interest Health and Beauty Automotive Media and Entertainment Business to Business and Corporate Radio Direct Marketing Media Usage Branded Content PR and Promotions Craft and Imagery Design Interactive Integrated

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Book SynopsisThis book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issuesdata collection, privacy, consumerism, technology, and othersregarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertisi

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Book SynopsisAnnamari Vänskä is Professor of Fashion Research at the Aalto University, Finland, and Visiting Professor at Shanghai College of Fashion, Donghua University, China. In 2013, she was awarded the prize for Adjunct Professor of the Year by the University of Helsinki, Finland.Translated by Eva Malkki, professional translator and managing director of the sole-proprietor translation company Evaberry Ltd, Finland.Trade ReviewVanska offers new perspectives on the common media refrains surrounding children’s appearance, sexuality, and “lost” innocence. This welcome contribution to the literature on children, fashion, and advertising provides important historical and theoretical context for a frank analysis of contemporary controversies, sexuality, portrayals of children, and child models. -- Jennifer Farley Gordon, Iowa State University.Little has been written about the impact of fashion imagery and the representation of children’s identities until now. Original, highly informed and well researched, this book is an important contribution to the field of fashion scholarship. -- Vicki Karaminas, Massey University, Wellington, New Zealand.Reader Alert: This book turns heads. Fashionable Childhood provides a unique insight into the mutually constitutive spheres of consumer culture, childhood and the visual representation of children. What follows is a compelling and insightful analysis of the significance of fashion and the contested terrain of childhood innocence. Anyone who thought fashion was marginal or trivial will think again. This book makes a valuable and timely contribution to the field, with a strikingly thought-provoking approach to making sense of modern childhood in contemporary times. -- Mary Jane Kehily, Professor of Gender and Education, The Open University, UKTable of ContentsIntroduction: Childhood as Media Spectacle 1 Historically Constructed Childhood 2 Fashionable Childhood 3 Innocent Children 4 Eroticized Innocence 5 Fashion as the Sexualizer of Children? 6 Heterosexual Innocence 7 Queer Children in Fashion Advertising 8 Sexualization is the Name of the Game Epilogue: The Right to One’s Own Style Bibliography Index

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Book SynopsisDo you dare to step away from the social media mandate? Are you ready to challenge yourself beyond the automatic solutions of creative work today? Can we break from business-as-usual and find alternative ways of approach? Following the publication of Offline Matters: The Less-Digital Guide to Creative Work come the first two decks of the Offline Matters Cards series: Truth or Dare?. Like the much-loved classic game of Truth or Dare?, these tools are designed to challenge creative minds into unfamiliar places of thinking. Whether starting with a problem that needs solving or a blank state waiting action, the decks bring a fresh take to the task at hand. Draw a prompt card from each or either pack, then apply the perspective or action for counter-cultural results. The goal is to (re)introduce elements of experimentation and play that press against the dry digitality typical of creative work today.

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Book SynopsisUncovers the devastating psychological, social and environmental costs of advertisingTrade Review'Examines the environmental, mental and social costs of advertising' -- 'Independent'‘A wonderfully witty, biting and really useful exploration of all the wrong that ads do’ -- 'Irish Independent''Brilliant work ... if you thought your brain was being gently warmed by the advertising industry, read this book and you'll realise it's being fried. I couldn't believe just how effective and how underhand some of the tactics being used in advertising are Badvertising shows how we are all prisoners, but it also passes us the keys to our cells. This book was a watershed moment for me. Since it can't have an advertising campaign, we all need to tell our friends about it.' -- Jeremy Vine, broadcaster, journalist, host of BBC Radio 2's Jeremy Vine show'A hugely timely and important book that grapples with advertising's role in enabling climate crimes - and sets out why and how we need to stop the industry's complicity in its tracks, for the sake of a liveable future.' -- Caroline Lucas MP'A much-needed book whose time has come. The continued advertising of high-carbon products at a time of climate crisis is a form of insanity. The authors are absolutely right to call for a ban, and it can't happen too soon.' -- Bill McGuire, Professor Emeritus of Geophysical & Climate Hazards, UCL'Why do we allow adverts that actively promote our own destruction? Halting climate catastrophe is hard enough without ads selling things that pollute more. It's extraordinary the simple case for tobacco-style bans hasn't been made so clearly before. With Badvertising, Simms and Murray have done the world an urgent favour. Funny and readable, [it] will make us all see the world and the advertising we are immersed in 24/7 in a very different way.' -- Dr Chris Van Tulleken, infectious diseases doctor, broadcaster and author of 'Ultra-Processed People''Simms and Murray are right to lay so much blame at the door of the advertising industry ... [they] are clear-headed guides through the fog. Learn the history, be enraged at the tactics, and join the struggle for a less polluted public sphere.' -- Sam Knights, writer, actor, activistTable of ContentsList of Figures Preface Introduction: Advertising and the Insidious Rise of Brain Pollution 1. Badvertising, Priming, Propaganda and Surveillance Advertising 2. How Advertising Increases Consumption 3. How We Banned Tobacco Advertising 4. Sports Advertising and Sponsorship: The Great Pollution Own Goal 5. How Big Car Persuaded Us to Buy Big Cars 6. How Airlines Took Us For a Ride 7. Why Self-Regulation Isn’t Working 8. A World Without Advertising Acknowledgements Notes Index

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Book SynopsisThis book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.Trade Review"Advertising and Consumer Culture in China delivers up-to-the-minute coverage of the development of advertising in China, including its latest incarnations on the Internet and smart phones. But this is a study of much more than a single Chinese industry struggling to survive in a globally competitive market. Hongmei Li also provides a critical window onto contemporary China's economy, society, and people's aspirations." Karl Gerth, University of California, San Diego, and author of As China Goes, So Goes the World "A brilliant book! Li has done an excellent job of tracing the sociopolitical, economic, cultural, and technological elements that are contributing to the growth of consumer culture in China today. It is required reading for advertising professionals as well as students of advertising in Asia." Katherine Frith, Southern Illinois UniversityTable of ContentsMap Chronology Acknowledgements Introduction Chapter One: Modernity, Cultural Globalization, and Chinese Advertising Chapter Two: The Development of Advertising in China Chapter Three: Chinese Advertising Agencies: Dancing with Chains? Chapter Four: Branding Chinese Products: Between Nationalism and Cosmopolitanism Chapter Five: Chinese Sportswear Brand Li-Ning: Selling a Cosmo-Patriotic Image Chapter Six: Controversial Advertising in China Chapter Seven: From Mass Marketing to Participatory Advertising in the Digital Age Conclusion and Reflection Notes References Index

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Book SynopsisMark Tungate is the author of the best-selling Fashion Brands, Adland and Branded Male, all published by Kogan Page. Based in Paris, he is a journalist specializing in media, marketing and communication. He writes regularly about advertising, style and popular culture for the French media magazine Stratégies and the trends intelligence service WGSN. His work has also appeared in The Times, The Independent and The Telegraph, as well as the magazine CNN Traveller. He is a copywriter for several brands and advertising agencies and he regularly speaks at conferences around the world.Trade Review"He clearly illustrates that luxury transcends categories, even in areas where non-consumption activist movements shun excessive consumption and promote simple living (chapter 20). In fact, there is very little in daily life that does not have the capacity of being exposed to the draw of luxury, from food (chapter 16) and drink (chapters 14 and 15) to domestic help (chapter 19)." * Natalina Zlatevska, Assistant Professor, Bond University Australia *"A valuable portrait of the sector at a watershed moment: Luxury isnt going out of style it just needs to change its style." * Tom Ford *Table of Contents Chapter - 00: Introduction: The evolution of luxury; Chapter - 01: The dream weavers; Chapter - 02: The last artisans; Chapter - 03: Romancing the stones; Chapter - 04: Watching the watchmakers; Chapter - 05: Auto attraction; Chapter - 06: Fractional high-flyers; Chapter - 07: Super yachts; Chapter - 08: Haute property; Chapter - 09: Deluxe nomads; Chapter - 10: Art brands; Chapter - 11: Upscale retail; Chapter - 12: Digital luxury; Chapter - 13: By royal appointment; Chapter - 14: In champagne country; Chapter - 15: The wines of paradise; Chapter - 16: The chef; Chapter - 17: Well-being; Chapter - 18: The knowledge economy; Chapter - 19: The gift of time; Chapter - 20: Sustainable luxury

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Book SynopsisTrade Review"Greer's book tells the story of black civil-rights-era entrepreneurs who cajoled American corporations into catering to black people-for better or for worse. Her scholarship helps readers reframe the protest-centric narrative of the civil rights movement by teasing out how black capitalists' products and public relations campaigns leveraged major corporations like Standard Oil and Coca-Cola to support racial justice. However, far beyond the purview of voting rights and desegregation, this history also illuminates the origins of the racialized marketing that companies have employed to profiteer off black communities for generations." * The Nation *"Represented not only provides an important intervention in Black entrepreneurial history but also offers insights into how Black entrepreneurship and image creation aided in the reimagining of African American citizenship during the postwar struggle for civil rights . . . Greer uses an array of sources, but none more effectively than the advertising and marketing images displayed throughout the book. She uses these visual representations of Blackness to show how African Americans employed these images in their quest to market themselves as American citizens. At the core of the story of the African American struggle for freedom has been the quest for citizenship . . . A part of what Greer does masterfully in Represented is to challenge scholars to reconsider the fronts on which those battles have been fought." * The Journal of African American History *"Brenna Wynn Greer reveals how corporations and professional image-makers gave us some of our earliest photographic visions of freedom, showing how they captured, in the process, our most iconic snapshots of the black freedom struggle. Black capitalism and black activism have long been part of a single history. Represented now gifts us that history-timely and transformative-in a single, important book." * N. D. B. Connolly, author of A World More Concrete: Real Estate and the Remaking of Jim Crow South Florida *"Represented presents a powerful, critical, and wholly original analysis of the relationships between race, capital, and citizenship. Through a sophisticated and subtle reading of history, and a close examination of prominent black media makers, Brenna Wynn Greer offers an interpretation that rightly positions black people as shapers of American economy and postwar public culture. The book is a sorely needed contribution to the literature on black capitalism, media culture, and civil rights activism." * Marc Lamont Hill, author of Nobody: Casualties of America's War on the Vulnerable, from Ferguson to Flint and Beyond *"Beautifully written and meticulously researched, Represented is a groundbreaking, exemplary book that makes a field-defining intervention into the relationship between visual culture, capitalism, and citizenship." * Elspeth Brown, University of Toronto *"A wonderful and pioneering book that raises fresh questions about business, civil rights, and African American history. Complicating what it means to be a black capitalist, Brenna Wynn Greer charts a new path with her innovative framing of 'Civil Rights work.'" * Quincy Mills, Vassar College *

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