Advertising and society Books

Book SynopsisMost anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.Trade ReviewBe prepared to have your cherished beliefs overturned. * Spectator Business *Read this book and take back control of your rational mind. * New Scientist *His arguments are thorough and persuasive. He's an entertaining writer...Lindstrom's fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave * Velocity *

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Book SynopsisDavid Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all time comes the definitve guide to the art of any sale.Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

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Book SynopsisMarcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award, and a recent inductee into the American Advertising Federation's Hall of Achievement. He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school's executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business. For the Culture is his first book.

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Book SynopsisWhy are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It''s available to everyone.Whether you''re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don''t have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.

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Book SynopsisAn investigation of independent video games—creative, personal, strange, and experimental—and their claims to handcrafted authenticity in a purely digital medium.Video games are often dismissed as mere entertainment products created by faceless corporations. The last twenty years, however, have seen the rise of independent, or “indie,” video games: a wave of small, cheaply developed, experimental, and personal video games that react against mainstream video game development and culture. In Handmade Pixels, Jesper Juul examine the paradoxical claims of developers, players, and festivals that portray independent games as unique and hand-crafted objects in a globally distributed digital medium.Juul explains that independent video games are presented not as mass market products, but as cultural works created by people, and are promoted as authentic alternatives to mainstream games. Writing as a game player, scholar, developer, and educa

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Book SynopsisDavid Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.Table of Contents0

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Book Synopsis''It''s high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment'' Amanda Montell, author of Wordslut________________Brands profit by telling women who they are and how to be. Now they''ve discovered feminism and are hell bent on selling ''fempowerment'' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.________________Trade ReviewA brilliant book -- witty and wise. A fast-track primer to gender bilingual marketing: the skill of being able to connect with 100% of your potential market and avoid the lazy, systemic default of outdated and ineffective brandsplaining -- Avivah Wittenberg-Cox, CEO of 20-firstAn outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit -- Brandsplaining sets out why the male monologue continues to monopolize, and what to do about it -- Dr Aarathi Prasad, author of Like A Virgin: how science is redesigning the rules of sexFilled with fascinating and funny insights, Brandsplaining is not just about marketing but also about how gender identities can be (and are) shaped and mis-shaped, branded and rebranded. If you think we've moved on from 'Good Girl' to 'Go Girl', think again! This is great food for thought in any debates about the path to gender irrelevance - or even gender neutrality -- Professor Gina Rippon, author of The Gendered BrainWhat an important piece of research, and what an interesting read! This book has the power to change the way that people see everything -- Sophie Devonshire, CEO of The Marketing SocietyOn our way to dethroning patriarchy's hold on capitalism, books like this are critical. It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment - and Brandsplaining is here to help us do just that -- Amanda Montell, author of WordslutWith the male-dominated marketing monologue in the dock, this is a compelling and forensically constructed case for the prosecution. The accused's guilt practically drips off the pages. But like all good crime stories, there's a route to reform and redemption at the end -- Paul Kemp-Robertson, co-founder, Contagious

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Book SynopsisOur politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face a crisis of effectiveness. And our politics are to blame. We are now so culturally left-leaning, we''re no longer willing to stoke capitalism''s engine of growth. Instead, we have a new raison d''etre: we''re saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we''re imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that''s suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?

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Book SynopsisThis collection considers the city of the future and its relationship to its citizens. It responds to the foregrounding of digital technologies in the management of urban spaces, and addresses some of the ways in which technologies are changing the places in which we live and the way we live in them. A broad range of interdisciplinary contributors reflect on the global agenda of smart cities, the ruptures in smart discourse and the spaces where we might envisage a more user-friendly and bottom-up version of the smart future. The authors adopt an equality studies lens to assess how we might conceive of a future smart city and what fissures need to be addressed to ensure the smart future is equitable. In the project of envisaging this, they consider various approaches and arguments for equality in the imagined future city, putting people at the forefront of our discussions, rather than technologies. In the smart discourse, hard data, technological solutions, global and national policy and macro issues tend to dominate. Here, the authors include ethnographic evidence, rather than rely on the perspective of the smart technologies’ experts, so that the arena for meaningful social development of the smart future can develop. The international contributors respond purposefully to the smart imperative, to the disruptive potential of smart technologies in our cities: issues of change, design, austerity, ownership, citizenship and equality. The collection examines the pull between equality and engagement in smart futures. To date, the topic of smart cities has been approached from the perspective of digital media, human geography and information communications technology. This collection, however, presents a different angle. It seeks to open new discussions about what a smart future could do to bridge divides, to look at governmentality in the context of (in)equality in the city. The collection is an approachable discussion of the issues that surround smart digital futures and the imagined digital cities of the future. It is aspirational in that it seeks to imagine a truly egalitarian city of the future and to ponder how that might come about. Primary readership will be academics and students in social science, architecture, urban planning, government employees, and those working or studying in social justice and equality studiesTrade Review'One of the strengths of this book is that its authors bridge familiar planning and broader urban studies theory with the contemporary challenges of new technology deployment. This bridging helps ground our engagement with the complexity of new technologies in our long-standing obligation to equitably evaluate how new changes in communities will affect all of our residents. Planners reading this book will gain insight into how we might engage our residents in civic conversations about new technology adoption. [...] Individually and collectively, these chapters will help planners think more critically about the challenges and opportunities new technologies bring before we implement them. Equality in the City has many chapters that could be used in planning theory classes, allowing learners to see how the planning and urbanism theories that have long informed our practice also shed important light on new trends.' -- Pamela Robinson, Journal of the American Planning AssociationTable of ContentsIntroduction Susan Flynn Section 1: Urban Crisis 1. Locked down in the neoliberal Smart City: A-systemic technologies in crisis. Eleanor Dare, Reader in Digital Media, Royal College of Art 2. If (equality). Delfina Fantini von Ditmar, Lecturer in Digital Research, Royal College of Art 3. Reading Lefebvre’s right to the city in the age of the internet. Alan Reeve. Reader in Urban Design, Oxford Brookes University 4. Universities, Equality and the Neoliberal City. Richard Hayes. Vice-President, Waterford Institute of Technology Section 2: City Design 5. Universal Smart City Design. Eoghan Conor O’Shea, Lecturer in Universal Design and Architecture. Institute of Technology, Carlow, Ireland 6. The Design and Public Imaginaries of Smart Street Furniture. Justine Humphry, University of Sydney; Sophia Maalsen, University of Sydney; Justine Gangneux, University of Glasgow; Chris Chesher, University of Sydney; Matt Hanchard, University of Glasgow; Simon Joss, University of Glasgow; Peter Merrington, University of Glasgow; Bridgette Wessels, University of Glasgow 7. Co-creating Place and Creativity Through Media Architecture: The Instabooth. Glenda Caldwell, Associate Professor of Architecture, Queensland University of Technology 8. Narratives, inequalities and civic participation: A case for 'more-than-technological' approaches to smart city development. Carla Maria Kayanan, Post-Doctoral Fellow, University College Dublin; Niamh Moore-Cherry, Associate Professor of Urban Governance and Development in the School of Geography, University College Dublin and Alma Clavin, Post-Doctoral Fellow, University College Dublin Section3: Spatial Humanism 9. Building Participatory City 2.0; Folksonomy, Taxonomy, Hyperhumanism. Carl Smith, Director of the Learning Technology Research Centre (LTRC) and Principal Research Fellow Ravensbourne University London; Fred Garnett, London Knowledge Lab and Manuel Laranja, Senior Associate Professor of Innovation and Entrepreneurship, University of Lisbon 10. Psychogeography: reimagining and re-enchanting the smart city. Adrian Sledmere, Lecturer in Cultural Studies, University of the Arts, London 11. Afterword Rob Kitchin, Professor of Human Geography, National University of Ireland, Maynooth

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Book SynopsisNo Logo' was a book that defined a generation when it was first published in 1999. For its 10th anniversary Naomi Klein has updated this iconic book.By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't be happier for it.This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is alternative' is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.Trade Review‘The Das Kapital of the growing anti-corporate movement’ Guardian ‘A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, “No Logo” is fluent, undogmatically alive to its contradictions and omissions and positively seethes with intelligent anger.’ Sam Leith, Observer ‘A fascinating ride through the history of marketing…Klein brilliantly humanises “No Logo” with fascinating personal stories, her voice firm but never preachy, her argument detailed but never obscure.’ Alex O’Connell, The Times ‘Naomi Klein brilliantly charts the protean nature of consumer capitalism, how it absorbs radical challenges to its dominance and turns them into consumer products.’ Madeleine Bunting, Guardian ‘A sharp and very timely book … A couple of chapters in, your mind is already reeling … convincing and necessary, clear and fresh, calm but unsparing’ Guardian ‘A manifesto and a call to arms that sometimes reads like an Orwellian nightmare’ Financial Times

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Book SynopsisWhy do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today''s world?In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.Trade ReviewFrankly gripping * The Times *Ingenious, and brilliantly argued * Literary Review *One of the punchiest evolutionary psychologists now publishing ... a major work of subversion ... it couldn't be more timely * Evening Standard *Intelligent, engaging, exasperating and funny * New Scientist *Superb... Stimulating and full of wit * Prospect *

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Book SynopsisThis Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.Table of ContentsPreface About the Contributors Introduction: Music and advertising: Production, text, and reception James Deaville, Siu-Lan Tan, and Ron Rodman PART I. PRODUCTION Edited by: James Deaville Production: Music and the creation of the advertising text James Deaville Music and Advertising Before 1900 1 Advertising the English glee to women, 1750-1800 Bethany Blake 2. Advertising Millie-Christine, or the making of the Two-Headed Nightingale Remi Chiu and Dana Gorzelany-Mostak Selection and Marketing of Music 3. Fitting tunes: Selecting music for television commercials Peter Kupfer 4. Blank music: Marketing virtual instruments James Buhler 5. Contextual marketing: Analyzing networks of musical context in the Digital Age Willem Strank Music for Advertising and Labor 6. Organized labor and commercial advertising: Music unions and J. Walter Thompson Jessica Getman 7. Jazz works: Music, advertising, and labor in Toronto, 1955-1980 Mark Laver Branding through Music 8. Designing identities: Sound and music in automotive and appliance branding Kenneth McLeod 9. Music supervision and branding in an era of "convergent advertising" Tim J. Anderson Advertising Corporate Style through Music 10. The conquest of Kool: Jazz, tobacco, and the rise of market segmentation Dale Chapman 11. Loathsome Deutschtum? Wagner and advertising as propaganda in American industrial films of the 1930s and 1940s Julie Hubbert 12. About a b(r)and: Geffen Records, Universal, and the (posthumous) packaging of Nirvana Laurel Westrup Advertising Audiovisual Entertainment 13. Music and the formal structures of contemporary action film trailers Catrin Watts 14. Creating big-screen audiences through small-screen appeals: Film marketing on television through music and sound James Deaville 15. "Have You Played Atari Today?" Music and audience in an early video game advertising campaign William Gibbons Selling on Radio 16. "All those homes beyond the microphone": Advertising, domesticity, and early country music variety programs in the 1930s David VanderHamm 17. Music and institutional advertising: Consolidated Edison and Echoes of New York Rika Asai PART II. TEXT Edited by: Ron Rodman Text: Analytic and historical perspectives on music and advertising Ron Rodman Approaches to Analyzing Music and Advertising 18. Taking the gift out and putting it back in: From cultural goods to commodities. Timothy D. Taylor 19. Sounds of Coca-Cola-On "cola-nization" of sound and music Nicolai Jørgensgaard Graakjær 20. The persistence of memory: Structural functions of music in commercial jingles Ron Rodman Musical Genres and Advertising 21. Popular music, advertising, and "selling out" Bethany Klein 22. "Search and destroy": Punk in advertising and selling a subculture Jay Beck 23. Selling "David Bowie": Commercial appearances and the developing Bowie star image Katherine Reed 24. Medievalism goes commercial: The epic as register in contemporary media David Clem 25. "Pushin' it": Sounding difference through humor in Geico's 2014 Salt-N-Pepa spot Joanna Love Music and Advertising Genres 26. "Once you hear this, act fast": Music in Civil Defense television advertisements, 1950-1970 Reba Wissner 27. "Everything is not awesome": Playful adaptation and the aurality of ecoconscious media in Greenpeace's "Save the Arctic" campaign Kate Galloway 28. Exploiting the frontier: Advertising and the Western soundtrack Mariana Whitmer Music and Political Ads 29. Music and sound design as propaganda in Hell-Bent for Election Lisa Scoggin 30. As heard on: The changing musical language of Presidential campaign ads Justin Patch 31. From the subliminal to the ridiculing: How U.S. campaign ads use music to evoke four basic and two compound emotions Paul Christiansen PART III. RECEPTION Edited by: Siu-Lan Tan Reception: Empirical approaches to the study of music and advertising Siu-Lan Tan Frameworks: Models, Mechanisms, and Methods 32 Toward a utilitarian theory of consumer response to advertising music Lincoln G. Craton 33 Hearing, remembering, and branding: Setting strategic directions for sonic branding research Vijaykumar Krishnan and James J. Kellaris 34 Methods for testing the emotional effects of music in advertising and brand communication Daniel Müllensiefen Cognitive and Affective Responses to Music and Advertising 35 Commercial sound: A review of the effects of popular music in radio and television advertising David Allan 36 Music with the message in mind: Cognitive responses to background music in advertising Cynthia Fraser 37 Musical congruity in advertising: Established and emerging research themes Steve Oakes and Morteza Abolhasani 38 Audiovisual advertising: Effects of music on psychological transportation and narrative persuasion Madelijn Strick 39 Music as advertisement: Capturing and sustaining attention in the attention economy era Hubert Léveillé Gauvin Music and Sound in (Multi)Sensory Marketing 40 Sensory marketing in advertising and service environments Bertil Hultén 41 Sound in the context of (multi)sensory marketing Klemens Knoeferle and Charles Spence APPENDIX The ad creation process: From production to reception Lawrence Harte Subject/Author Index

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Book SynopsisThis book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China s search for modernity and cultural globalization.Trade Review"Advertising and Consumer Culture in China delivers up-to-the-minute coverage of the development of advertising in China, including its latest incarnations on the Internet and smart phones. But this is a study of much more than a single Chinese industry struggling to survive in a globally competitive market. Hongmei Li also provides a critical window onto contemporary China's economy, society, and people's aspirations." Karl Gerth, University of California, San Diego, and author of As China Goes, So Goes the World "A brilliant book! Li has done an excellent job of tracing the sociopolitical, economic, cultural, and technological elements that are contributing to the growth of consumer culture in China today. It is required reading for advertising professionals as well as students of advertising in Asia." Katherine Frith, Southern Illinois UniversityTable of ContentsMap Chronology Acknowledgements Introduction Chapter One: Modernity, Cultural Globalization, and Chinese Advertising Chapter Two: The Development of Advertising in China Chapter Three: Chinese Advertising Agencies: Dancing with Chains? Chapter Four: Branding Chinese Products: Between Nationalism and Cosmopolitanism Chapter Five: Chinese Sportswear Brand Li-Ning: Selling a Cosmo-Patriotic Image Chapter Six: Controversial Advertising in China Chapter Seven: From Mass Marketing to Participatory Advertising in the Digital Age Conclusion and Reflection Notes References Index

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Book SynopsisThis edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.Trade Review«Melissa Aronczyk and Devon Powers have compiled a cutting-edge volume that impressively combines the work of established and rising scholars who address the power and scope of branding in our increasingly marketing-oriented culture. Its insights about the role of promotion and branding in such sectors of life as politics, art, activism, social networking, medicine, geography, academia, ethnicity, and the media make this an exciting book that is a must-read for those interested in critical-consumer studies and promotional culture.» (Matthew. P. McAllister, Penn State University) «In a world where seemingly everything – products, people, politics – is branded, ‘Blowing up the Brand’ is a welcome intervention. Bringing together many of the finest minds studying the subject, the editors have assembled a singularly useful guide for navigating – and challenging – the current state of ubiquitous commodification.» (Stephen Duncombe, New York University; Author of ‘Dream: Re-imagining Progressive Politics in an Age of Fantasy’)«Melissa Aronczyk and Devon Powers have compiled a cutting-edge volume that impressively combines the work of established and rising scholars who address the power and scope of branding in our increasingly marketing-oriented culture. Its insights about the role of promotion and branding in such sectors of life as politics, art, activism, social networking, medicine, geography, academia, ethnicity, and the media make this an exciting book that is a must-read for those interested in critical-consumer studies and promotional culture.» (Matthew. P. McAllister, Penn State University) «In a world where seemingly everything – products, people, politics – is branded, ‘Blowing up the Brand’ is a welcome intervention. Bringing together many of the finest minds studying the subject, the editors have assembled a singularly useful guide for navigating – and challenging – the current state of ubiquitous commodification.» (Stephen Duncombe, New York University; Author of ‘Dream: Re-imagining Progressive Politics in an Age of Fantasy’)Table of ContentsContents: Melissa Aronczyk/Devon Powers: Introduction: Blowing Up the Brand – Celia Lury/Liz Moor: Brand Valuation and Topological Culture – John Corner: Promotion as Institutionalized Deception: Some Coordinates of Political Publicity – Jefferson Pooley: The Consuming Self: From Flappers to Facebook – Arlene Davila: A Nation of «Shop ‘til You Drop» Consumers? On the Overspent Puerto Rican Consumer and the Business of Shopping Malls – Miriam Greenberg: Branding, Crisis, and Utopia: Representing New York in the Age of Bloomberg – Hongmei Li: From Chengfen to Shenjia: Branding and Promotional Culture in China – Graham Knight: Activism, Branding, and the Promotional Public Sphere – Alison Hearn: «Through the Looking Glass»: The Promotional University 2.0 – Gabriele Cosentino/Waddick Doyle: Silvio Berlusconi, One Man Brand – Mary Ebeling: Marketing Chimeras: The Biovalue of Branded Medical Devices – Sarah Banet-Weiser/Marita Sturken: The Politics of Commerce: Shepard Fairey and the New Cultural Entrepreneurship – Devon Powers: Strange Powers: The Branded Sensorium and the Intrigue of Musical Sound – Jonathan Gray: Texts that Sell: The Culture in Promotional Culture.

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Book SynopsisOffline Matters is a handbook for anybody experiencing digital overload in their lives and creative work."For any creative who has had to cater to corporate dimwits in order support their art, here's a terrific guide to bringing your best work into the commercial sphere without selling out or compromising your craft. This is a book about how to break free from the data-driven expectations of your client's spreadsheet, and retrieve the true novelty that makes you valuable in the first place." - Douglas Rushkoff, author of Team Human"Offline Matters is a much needed take-down of the whole 'cult of creativity' from the inside. This rattle gun attack on the perniciousness of the creative digital work will leave you aghast and amused in equal measure." - Oli Mould, author of Against CreativityWhen did creative work become so boring?How did 'digital-first' come to dominate everything?...and why is nobody talking about it?Part insider exposé, part worker-manual, this book is for any creative seeking help on: Navigating the possibility of offline alternatives Countering overwork culture, exploitation, and dulled-down ideas Recovering what you loved about your creative calling ...away from the confines of our screens. We are dreaming of offline. Not as a romanticised past, a punishment, a quick detox, or a WiFi-free café. Offline is not a lifestyle. It's a space of opportunity.By the end of Offline Matters, you'll have a new perspective on the dry digitality that defines creative work today - and a set of strategies for going beyond it.Trade Review"Offline Matters is a much needed take-down of the whole 'cult of creativity' from the inside. This rattle gun attack on the perniciousness of the creative digital work will leave you aghast and amused in equal measure." - Oli Mould, author of Against Creativity"For any creative who has had to cater to corporate dimwits in order support their art, here's a terrific guide to bringing your best work into the commercial sphere without selling out or compromising your craft. This is a book about how to break free from the data-driven expectations of your client's spreadsheet, and retrieve the true novelty that makes you valuable in the first place." - Douglas Rushkoff, author of Team Human"This book is extremely timely. The pandemic has obliged everybody to stay online almost all the time. Offline Matters reminds us that life is (also) elsewhere. The neologism 'offline', which did not exist twenty years ago, has philosophical relevance. This book is hoping we can discover it." - Franco 'Bifo' Berardi, philosopher, theorist and activist"Today we are all called upon to be the content providers of our own lives. This can be exhausting and estranging. Fortunately Jess Henderson has arrived to help us get offline, not into the pasts but into the presence of our lives. With compassion and humour Henderson brings us back to ourselves and it turns out we are not predestined to be profiled and branded. Offline Matters is the mutual help book we need right now!" - Stefano Harney, co-author of The Undercommons: Fugitive Planning and Black Study"Jess has written a kind of outsider/artist/creative/inventor SURVIVAL MANUAL for our over-amped, information-overloaded, hypercommunicative age. Anyone seeking encouragement, inspiration, moral support, and IDEAS would do well to study these pages, preferably in a solitary room with no music playing and no laptop showing 'news' (or a cellphone constantly pinging). Electronics in another room, please!" - V. Vale, founder of RE/Search and Search & Destroy"Offline Matters couldn't come at a more important and critical juncture in our human existence...The insights within this book highlight the current creative plight we've gotten ourselves into and the cracks within many cultural and societal pillars.This book is a great step in helping us reclaim and reconsider our roles within the current structures we've all been players within. Many of us can read along nodding in agreement and the examples surely represent thoughts we've embraced at some point. But this book isn't about reprimanding us so much as help us understand how we can move forward. We've become so subservient to other factors out in the world and this is a stern reminder to take back control of something that can provide an immense amount of personal and community value." - Eugene Kan, co-founder of MAEKAN and Hypebeast"Consider this book a rehabilitation program for a creative thinking populace unknowingly addicted to vain online activity. Through these influential pages, Henderson bestows upon their readers the tools necessary to free one's mind from the constraints of the virtual realm so they may focus instead on something much more important...reality." - James T. Padlow, THE PEN NAME"I have followed Jess' writing since she created Outsider; an anarchic newsletter/witty commentary against the establishment, and its pervasive contentment with the same old marketing bullshit. I waited in anticipation, sometimes for months, to receive news from the trenches...Just like the white space between the lines in a book, it was like reading every unspoken truth, every unheard sigh, every roll of the eyes in our industry. Someone had to say it and thank god it was Jess. We need this book." - Alvaro Sotomayor, Creative Director at WEIDEN+KENNEDY

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Book SynopsisUncovers the devastating psychological, social and environmental costs of advertisingTrade Review'Examines the environmental, mental and social costs of advertising' -- 'Independent'‘A wonderfully witty, biting and really useful exploration of all the wrong that ads do’ -- 'Irish Independent''Brilliant work ... if you thought your brain was being gently warmed by the advertising industry, read this book and you'll realise it's being fried. I couldn't believe just how effective and how underhand some of the tactics being used in advertising are Badvertising shows how we are all prisoners, but it also passes us the keys to our cells. This book was a watershed moment for me. Since it can't have an advertising campaign, we all need to tell our friends about it.' -- Jeremy Vine, broadcaster, journalist, host of BBC Radio 2's Jeremy Vine show'A hugely timely and important book that grapples with advertising's role in enabling climate crimes - and sets out why and how we need to stop the industry's complicity in its tracks, for the sake of a liveable future.' -- Caroline Lucas MP'A much-needed book whose time has come. The continued advertising of high-carbon products at a time of climate crisis is a form of insanity. The authors are absolutely right to call for a ban, and it can't happen too soon.' -- Bill McGuire, Professor Emeritus of Geophysical & Climate Hazards, UCL'Why do we allow adverts that actively promote our own destruction? Halting climate catastrophe is hard enough without ads selling things that pollute more. It's extraordinary the simple case for tobacco-style bans hasn't been made so clearly before. With Badvertising, Simms and Murray have done the world an urgent favour. Funny and readable, [it] will make us all see the world and the advertising we are immersed in 24/7 in a very different way.' -- Dr Chris Van Tulleken, infectious diseases doctor, broadcaster and author of 'Ultra-Processed People''Simms and Murray are right to lay so much blame at the door of the advertising industry ... [they] are clear-headed guides through the fog. Learn the history, be enraged at the tactics, and join the struggle for a less polluted public sphere.' -- Sam Knights, writer, actor, activistTable of ContentsList of Figures Preface Introduction: Advertising and the Insidious Rise of Brain Pollution 1. Badvertising, Priming, Propaganda and Surveillance Advertising 2. How Advertising Increases Consumption 3. How We Banned Tobacco Advertising 4. Sports Advertising and Sponsorship: The Great Pollution Own Goal 5. How Big Car Persuaded Us to Buy Big Cars 6. How Airlines Took Us For a Ride 7. Why Self-Regulation Isn’t Working 8. A World Without Advertising Acknowledgements Notes Index

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Book SynopsisMark Tungate is the author of the best-selling Fashion Brands, Adland and Branded Male, all published by Kogan Page. Based in Paris, he is a journalist specializing in media, marketing and communication. He writes regularly about advertising, style and popular culture for the French media magazine Stratégies and the trends intelligence service WGSN. His work has also appeared in The Times, The Independent and The Telegraph, as well as the magazine CNN Traveller. He is a copywriter for several brands and advertising agencies and he regularly speaks at conferences around the world.Trade Review"He clearly illustrates that luxury transcends categories, even in areas where non-consumption activist movements shun excessive consumption and promote simple living (chapter 20). In fact, there is very little in daily life that does not have the capacity of being exposed to the draw of luxury, from food (chapter 16) and drink (chapters 14 and 15) to domestic help (chapter 19)." * Natalina Zlatevska, Assistant Professor, Bond University Australia *"A valuable portrait of the sector at a watershed moment: Luxury isnt going out of style it just needs to change its style." * Tom Ford *Table of Contents Chapter - 00: Introduction: The evolution of luxury; Chapter - 01: The dream weavers; Chapter - 02: The last artisans; Chapter - 03: Romancing the stones; Chapter - 04: Watching the watchmakers; Chapter - 05: Auto attraction; Chapter - 06: Fractional high-flyers; Chapter - 07: Super yachts; Chapter - 08: Haute property; Chapter - 09: Deluxe nomads; Chapter - 10: Art brands; Chapter - 11: Upscale retail; Chapter - 12: Digital luxury; Chapter - 13: By royal appointment; Chapter - 14: In champagne country; Chapter - 15: The wines of paradise; Chapter - 16: The chef; Chapter - 17: Well-being; Chapter - 18: The knowledge economy; Chapter - 19: The gift of time; Chapter - 20: Sustainable luxury

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Book SynopsisTrade Review"Greer's book tells the story of black civil-rights-era entrepreneurs who cajoled American corporations into catering to black people-for better or for worse. Her scholarship helps readers reframe the protest-centric narrative of the civil rights movement by teasing out how black capitalists' products and public relations campaigns leveraged major corporations like Standard Oil and Coca-Cola to support racial justice. However, far beyond the purview of voting rights and desegregation, this history also illuminates the origins of the racialized marketing that companies have employed to profiteer off black communities for generations." * The Nation *"Represented not only provides an important intervention in Black entrepreneurial history but also offers insights into how Black entrepreneurship and image creation aided in the reimagining of African American citizenship during the postwar struggle for civil rights . . . Greer uses an array of sources, but none more effectively than the advertising and marketing images displayed throughout the book. She uses these visual representations of Blackness to show how African Americans employed these images in their quest to market themselves as American citizens. At the core of the story of the African American struggle for freedom has been the quest for citizenship . . . A part of what Greer does masterfully in Represented is to challenge scholars to reconsider the fronts on which those battles have been fought." * The Journal of African American History *"Brenna Wynn Greer reveals how corporations and professional image-makers gave us some of our earliest photographic visions of freedom, showing how they captured, in the process, our most iconic snapshots of the black freedom struggle. Black capitalism and black activism have long been part of a single history. Represented now gifts us that history-timely and transformative-in a single, important book." * N. D. B. Connolly, author of A World More Concrete: Real Estate and the Remaking of Jim Crow South Florida *"Represented presents a powerful, critical, and wholly original analysis of the relationships between race, capital, and citizenship. Through a sophisticated and subtle reading of history, and a close examination of prominent black media makers, Brenna Wynn Greer offers an interpretation that rightly positions black people as shapers of American economy and postwar public culture. The book is a sorely needed contribution to the literature on black capitalism, media culture, and civil rights activism." * Marc Lamont Hill, author of Nobody: Casualties of America's War on the Vulnerable, from Ferguson to Flint and Beyond *"Beautifully written and meticulously researched, Represented is a groundbreaking, exemplary book that makes a field-defining intervention into the relationship between visual culture, capitalism, and citizenship." * Elspeth Brown, University of Toronto *"A wonderful and pioneering book that raises fresh questions about business, civil rights, and African American history. Complicating what it means to be a black capitalist, Brenna Wynn Greer charts a new path with her innovative framing of 'Civil Rights work.'" * Quincy Mills, Vassar College *

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Book SynopsisThis is the first cultural history of MAC Cosmetics and charts the originally Canadian company's philanthropy around HIV/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.Trade Review"The book makes important contributions to urban history, the history of queer life, the history of corporate social responsibility, Canadian business history and the history of beauty and fashion." -- Catherine Carstairs, University of Guelph * Canadian Business History Association *Table of ContentsAcknowledgments Prologue: Rise Up Introduction: The Rules of Make-up Art Cosmetics Part I: Spaces of Original Possibilities 1 The Kitchen Sink 2 Fashion Capital 3 Caring Is Never Out of Fashion Part II: Creative Activism 4 Put Your Money Where Your Mouth Is 5 Selling Out 6 Dragging Theory into Practice Epilogue: The Brightest Jewel in Our Crown Notes Bibliography Index

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Book SynopsisWords Have a Past traces settler colonial narratives represented in newspapers produced in late nineteenth-century Indian boarding schools.Trade Review"Griffith has produced a nuanced exploration of the tensions and contradictions that not only marked the past in the form of the Residential School system, but has always existed and continues to exist in a web of related assumptions." -- Anne Lindsay * Prairie History *"[Words Have a Past] is a marvelous exploration of the language of colonialism, how the English language was cast as an innocent neutral force, and how this continues to be reflected in contemporary Canada. The book is easily accessible for all readers, well researched, and documented. It is simply a must-read that will aid in developing a deeper understanding of language, and colonialism roots and their ongoing impact in the present." -- Karl Hele, Mount Allison University * Anishinabek News *"Words Have a Past is an important contribution to the ongoing conversation on the assimilation policies of the Indigenous boarding school systems in North America, and importantly, Griffith’s message of settler responsibility and restitution for Indigenous linguicide and land loss is essential for all settlers to hear." -- Carling Beninger, University of Alberta * Canadian Journal of History *"Words Have a Past marks an important step in the study of residential school history by drawing our attention to newspapers as important historical sources, and the printing trade as an influential part of some students’ experiences. Further, in anchoring the book within critical Indigenous and Settler Colonial studies, Griffith provides a direction for scholarship on residential schooling that challenges approaches that situate the system wholly in the past; as a result of her conclusions, Griffith explicitly calls for justice and restitution—especially as it relates to language reclamation—for survivors and their communities. This is an essential read for those studying the residential school system, settler colonialism, history of media, and Canadian history." -- Natalie Cross and Thomas Peace, Huron University College * Journal of British Studies *"In this well researched and highly readable book, Jane Griffith analyzes six newspapers published in the late nineteenth and early twentieth century by five Indian boarding schools." -- Shurli Makmillen, Claflin University * Discourse and Writing *Table of Contents1. Bury the Lede: Introduction 2. Printer’s Devil: The Trade of Newspapers 3. Indigenous Languages Did Not Disappear: English Language Instruction 4. "Getting Indian Words": Representations of Indigenous Languages 5. Ahead by a Century: Time on Paper 6. Anachronism: Reading the Nineteenth Century Today 7. Layout: Space, Place, and Land 8. Concluding Thoughts

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Book SynopsisUsing firsthand interviews, archival documents, and visual analysis, Superfluous Women explores the intersections between art, protest, and feminism in today's Ukraine.Trade Review"Superfluous Women is clearly a labor of empathy and solidarity with Ukrainians, and the inter-revolutionary generation in particular. As a path-blazing study on the topic, it should be valued as the result of a decade’s worth of intellectual production, which included numerous research trips and prolonged periods of work in the region, amassing an archive, as well as the work of cultural diplomacy, translating and representing Ukrainian artists and activists in the West." -- Sasha Razor * H-SHERA *"[Zychowicz] introduces several important art projects and movements that are indicative of a unique time in Ukraine’s post-independence history. The author’s connection with the artists through interviews enhances the images and descriptions of works of art, manifestos, and political responses—including repressions of artists—that make up much of the book’s content." -- Emily Channell-Justive, Harvard Ukrainian Research Institute * H-Ukraine, H-Net Reviews *"Jessica Zychowicz’s Superfluous Women: Art, Feminism, and Revolution in Twenty-First-Century Ukraine is a groundbreaking study of feminist protest and how it is mediated in contemporary Ukraine. Examining the decade between 2004’s Orange Revolution and the Revolution of Dignity (2013–14), Zychowicz traverses a dazzling array of media, objects, and methods to reveal the vibrant histories of feminist collectives in Ukraine—from the infamous Femen and its media strategies to Ofenzywa’s engagement with photography to the work of the curatorial collectives HudRada and REP. Zychowicz herself is present throughout, as an interlocutor, archivist, and guide whose bracing prose will make this study an invaluable resource for readers in Slavic studies, feminist studies, and visual and media studies alike." -- MLA Aldo and Jeanne Scaglione Prize for Studies in Slavic Languages and Literatures Committee"[Zychowicz] seeks to examine the way feminism, as a concept and a set of practices, has shaped and continues to shape the political and cultural landscape of Ukraine … it will reach a welcome audience among scholars of feminism, art activism, contemporary art, cultural studies, and Slavic studies." -- Mayhill C. Fowler * The Russian Review *"Drawing attention to the protest spirit evident in Ukrainian society since the early 2000s as the consequence of the rejection of its bigger neighbor’s imperial ideology and aggression, the book reveals the artistic antecedents of Ukraine’s resistance against the Russian invasion in 2022." -- Halyna Kohut * Zeitschrift für Kunstgeschichte *"This book introduces many important urban struggles going on in Ukrainian art and activism to an anglophone audience." -- Vira Sachenko, Justus-Liebig-University Giessen * KULT_online *"Superfluous Women: Art, Feminism, and Revolution in Twenty-First-Century Ukraine is a significant study of the direct links between political context, protest actions, and art practices in this century … Zychowicz does not hesitate to introduce the reader to the complexities and ambiguities of the struggles for rights." -- Irina Genova * Aspasia *"Superfluous Women offers a valuable new contribution to the scarce English-language bibliography on contemporary Ukrainian art activism. With the Russian invasion of Ukraine, which has sparked worldwide interest in Ukrainian history and culture, Zychowicz’s book gains an even more important role." -- Halyna Kohut, Ivan Franko National University * Zeitschrift für Kunstgeschichte *"Superfluous Women is remarkable for its blend of erudite theory, close analysis of visual culture, and personal experience. The author’s first-hand engagement with the people and events she discusses facilitates a unique and well-balanced insight that any scholar of contemporary Slavonic studies should welcome." -- Kathleen Mitchell-Fox, Princeton University * Slavonic and East European Review *Table of ContentsList of Figures Acknowledgments Note on Translation and Transliteration of Terms Introduction 1. Performing Protest: Sexual Dissent Reinvented 2. An Anatomy of Activism: Virtual Body Rhetoric in Digital Protest Texts 3. The Image Is the Frame: Photography and the Feminist Collective Ofenzywa 4. Museum of Congresses: Biopolitics and the Self in Kyiv’s HudRada and R.E.P. Visual Art Collectives 5. Bad Myth: Picturing Intergenerational Experiences of Revolution and War Conclusion Bibliography

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Book SynopsisThis is the first cultural history of MAC Cosmetics and charts the originally Canadian company's philanthropy around HIV/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.Trade Review"The book makes important contributions to urban history, the history of queer life, the history of corporate social responsibility, Canadian business history and the history of beauty and fashion." -- Catherine Carstairs, University of Guelph * Canadian Business History Association *Table of ContentsAcknowledgments Prologue: Rise Up Introduction: The Rules of Make-up Art Cosmetics Part I: Spaces of Original Possibilities 1 The Kitchen Sink 2 Fashion Capital 3 Caring Is Never Out of Fashion Part II: Creative Activism 4 Put Your Money Where Your Mouth Is 5 Selling Out 6 Dragging Theory into Practice Epilogue: The Brightest Jewel in Our Crown Notes Bibliography Index

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Book SynopsisFor nearly 100 years, Indian boarding schools in Canada and the US produced newspapers read by white settlers, government officials, and Indigenous parents. These newspapers were used as a settler colonial tool, yet within these tightly controlled narratives there also existed sites of resistance. This book traces colonial narratives of language, time, and place from the nineteenth-century to the present day, post-Truth and Reconciliation Commission. Trade Review"Griffith has produced a nuanced exploration of the tensions and contradictions that not only marked the past in the form of the Residential School system, but has always existed and continues to exist in a web of related assumptions." -- Anne Lindsay * Prairie History *"[Words Have a Past] is a marvelous exploration of the language of colonialism, how the English language was cast as an innocent neutral force, and how this continues to be reflected in contemporary Canada. The book is easily accessible for all readers, well researched, and documented. It is simply a must-read that will aid in developing a deeper understanding of language, and colonialism roots and their ongoing impact in the present." -- Karl Hele, Mount Allison University * Anishinabek News *"Words Have a Past is an important contribution to the ongoing conversation on the assimilation policies of the Indigenous boarding school systems in North America, and importantly, Griffith’s message of settler responsibility and restitution for Indigenous linguicide and land loss is essential for all settlers to hear." -- Carling Beninger, University of Alberta * Canadian Journal of History *"Words Have a Past marks an important step in the study of residential school history by drawing our attention to newspapers as important historical sources, and the printing trade as an influential part of some students’ experiences. Further, in anchoring the book within critical Indigenous and Settler Colonial studies, Griffith provides a direction for scholarship on residential schooling that challenges approaches that situate the system wholly in the past; as a result of her conclusions, Griffith explicitly calls for justice and restitution—especially as it relates to language reclamation—for survivors and their communities. This is an essential read for those studying the residential school system, settler colonialism, history of media, and Canadian history." -- Natalie Cross and Thomas Peace, Huron University College * Journal of British Studies *"In this well researched and highly readable book, Jane Griffith analyzes six newspapers published in the late nineteenth and early twentieth century by five Indian boarding schools." -- Shurli Makmillen, Claflin University * Discourse and Writing *Table of Contents1. Bury the Lede: Introduction 2. Printer’s Devil: The Trade of Newspapers 3. Indigenous Languages Did Not Disappear: English Language Instruction 4. "Getting Indian Words": Representations of Indigenous Languages 5. Ahead by a Century: Time on Paper 6. Anachronism: Reading the Nineteenth Century Today 7. Layout: Space, Place, and Land 8. Concluding Thoughts

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Book SynopsisThe Near-Death of the Author describes the plight of contemporary authors in the internet ageTable of ContentsList of Figures Acknowledgments Introduction 1. “Heroes with Names”: What Is the Author? 2. “I Don’t Own It”: Contemporary Complications 3. Who Is the Author / Who Are the Authors? 4. A Brief History of the Author 5. The Alleged Death of the Author: Post-structuralism and Postmodernism 6. The Author and Technology: Downloading vs. Copyright 7. Big Data Writing: Author as Algorithm 8. AI vs. the Author 9. “Creative ReUse”: Post-authorship in Internet Culture Notes Bibliography Index

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Book SynopsisThe Near-Death of the Author describes the plight of contemporary authors in the internet ageTable of ContentsList of Figures Acknowledgments Introduction 1. “Heroes with Names”: What Is the Author? 2. “I Don’t Own It”: Contemporary Complications 3. Who Is the Author / Who Are the Authors? 4. A Brief History of the Author 5. The Alleged Death of the Author: Post-structuralism and Postmodernism 6. The Author and Technology: Downloading vs. Copyright 7. Big Data Writing: Author as Algorithm 8. AI vs. the Author 9. “Creative ReUse”: Post-authorship in Internet Culture Notes Bibliography Index

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Book SynopsisHow can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.Table of Contents1. Introduction 2. Saying What You Want to the Right Audience 3. Developing Ideas and Pitching an Op-Ed 4. Writing an Effective Op-Ed and Managing the Ensuing Conversation 5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets 6. Striking an Effective Online Voice 7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience 8. What You Need to Know about Political Labels 9. Sharpening Your Public Engagement 10. Dealing with Social Media Blowback 11. Navigating Personal Relationships through Political Debate 12. Conclusion Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)

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Book SynopsisThe increased use of digital politics by citizens, groups, and governments over the last 25 years carried the promise of transforming the way politics and government was practiced. This book looks at Canadian political practice and the reality of the political process against those early promises.Trade Review"The pioneering research and insights in this book provide critical tools to understand and inform our response to digital politics. Such research enhances our capacity to unleash the potential for enhanced democratic participation and to comprehend and curtail practices that imperil it." -- Lori Williams, Mount Royal University * Alberta Views *Table of ContentsPreface: The Politics of Disruption David Taras Introduction: Twenty Years of Digital Politics in Canada Tamara A. Small and Harold J. Jansen Section I: Political Institutions 1. Digital Representation: The Normalization of Social Media into Political Offices Alex Marland and Stephen Power 2. Digital Government and Democratic Trust: From Online Service to Outward Engagement Jeffrey Roy 3. Open Government: Was It Just a Moment? Justin Longo 4. Internet Voting: Strengthening Canadian Democracy or Weakening It? Nicole Goodman and Chelsea Gabel 5. Electronic Surveillance: The Growth of Digitally-Enabled Surveillance and Atrophy of Accountability in Law Enforcement and Security Agencies Christopher Parsons 6. Political Parties: Political Communication in the Digital Age Tamara A. Small and Thierry Giasson 7. Digital Journalism: The Canadian Media’s Struggle for Relevance Christopher Waddell Section II: Political Digital Citizenship 8. Democratic Citizenship: How Do Canadians Engage with Politics Online? Harold J. Jansen, Royce Koop, Tamara A. Small, Frederic Bastien, and Thierry Giasson 9. Young People: Politics and Digital Technologies Allison Harell, Dietlind Stolle, Philippe Duguay, and Valérie-Anne Mahéo 10. Online Mobilization: Tweeting Truth to Power in An Era of Revised Patterns of Mobilization 2.0 in Canada Mireille Lalancette and Vincent Raynauld 11. Digital Indigenous Politics: “there’s more than one political show in town” Derek Antoine 12. Digital Feminism: Networks of Resistance, Neoliberalism, and New Contexts for Activism in Canada Samantha C. Thrift

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Book SynopsisThe increased use of digital politics by citizens, groups, and governments over the last 25 years carried the promise of transforming the way politics and government was practiced. This book looks at Canadian political practice and the reality of the political process against those early promises.Trade Review"The pioneering research and insights in this book provide critical tools to understand and inform our response to digital politics. Such research enhances our capacity to unleash the potential for enhanced democratic participation and to comprehend and curtail practices that imperil it." -- Lori Williams, Mount Royal University * Alberta Views *Table of ContentsPreface: The Politics of Disruption David Taras Introduction: Twenty Years of Digital Politics in Canada Tamara A. Small and Harold J. Jansen Section I: Political Institutions 1. Digital Representation: The Normalization of Social Media into Political Offices Alex Marland and Stephen Power 2. Digital Government and Democratic Trust: From Online Service to Outward Engagement Jeffrey Roy 3. Open Government: Was It Just a Moment? Justin Longo 4. Internet Voting: Strengthening Canadian Democracy or Weakening It? Nicole Goodman and Chelsea Gabel 5. Electronic Surveillance: The Growth of Digitally-Enabled Surveillance and Atrophy of Accountability in Law Enforcement and Security Agencies Christopher Parsons 6. Political Parties: Political Communication in the Digital Age Tamara A. Small and Thierry Giasson 7. Digital Journalism: The Canadian Media’s Struggle for Relevance Christopher Waddell Section II: Political Digital Citizenship 8. Democratic Citizenship: How Do Canadians Engage with Politics Online? Harold J. Jansen, Royce Koop, Tamara A. Small, Frederic Bastien, and Thierry Giasson 9. Young People: Politics and Digital Technologies Allison Harell, Dietlind Stolle, Philippe Duguay, and Valérie-Anne Mahéo 10. Online Mobilization: Tweeting Truth to Power in An Era of Revised Patterns of Mobilization 2.0 in Canada Mireille Lalancette and Vincent Raynauld 11. Digital Indigenous Politics: “there’s more than one political show in town” Derek Antoine 12. Digital Feminism: Networks of Resistance, Neoliberalism, and New Contexts for Activism in Canada Samantha C. Thrift

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Book SynopsisVisual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.Authors Edward McQuarrie and Barbara Phillips place visual branding within its historical context, covering the 120-year period since brand advertising first took modern form in the United States. Using copious real-life examples to illustrate how branding has evolved with the introduction of new technologies and opportunities, the book also critiques purely psychological perspectives on branding and explains how historical and rhetorical analyses can contribute new insights.This exploration of rhetoric as an alternative to economic and psychological perspectives in marketing, advertising, and consumer scholarship will be essential reading for students and scholars in graduate programs in marketing, advertising, and consumer psychology.Trade Review'This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What ''social'' psychologist see as information to be processed . . . sigh . . . McQuarrie and Phillips see as situated and contextualized visual rhetoric, visual arguments that advertisers and consumers, and pretty much everyone else, save the aforementioned psychologists, understand. This is a book that anyone who really wants to understand advertising should buy, read and keep handy.' --Thomas C. O'Guinn, University of Wisconsin-MadisonTable of ContentsContents: Introduction Part I: Historical Perspectives on Brand Advertising 1. Overview: Visual Branding in Historical Perspective 2. An Illustrated History of Visual Branding in Magazine Advertising Part II: Brand Marks 3. A Typology of Brand Marks 4. How and Why Brand Marks Vary Across Product Categories 5. Rhetorical Evolution of Brand Marks Part III: Visual Elements 6. Typeface in Visual Branding 7. Spokes-characters 8. Color 9. Using Pictures to Brand Epilogue: Conceptual Puzzles Index

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Book SynopsisFountain-Pens - The Super-Pen for Our Super-Men Ladies! Learn To Drive! Your Country Needs Women Drivers! Do you drink German water? When Britain declared war on Germany in 1914, companies wasted no time in seizing the commercial opportunities presented by the conflict. There was no radio or television. The only way in which the British public could get war news was through newspapers and magazines, many of which recorded rising readerships. Advertising became a new science of sales, growing increasingly sophisticated both in visual terms and in its psychological approach. This collection of pictorial advertisements from the Great War reveals how advertisers were given the opportunity to create new markets for their products and how advertising reflected social change during the course of the conflict. It covers a wide range of products, including trench coats, motor-cycles, gramophones, cigarettes and invalid carriages, all bringing an insight into the preoccupations, aspirations and necessities of life between 1914 and 1918. Many advertisements were aimed at women, be it for guard-dogs to protect them while their husbands were away, or soap and skin cream for ‘beauty on duty’. At the same time, men’s tailoring evolved to suit new conditions. Aquascutum advertised ‘Officers’ Waterproof Trench Coats’ and one officer, writing in the Times in December 1914, advised others to leave their swords behind but to take their Burberry coat. Sandwiched between the formality of the Victorian era and the hedonism of the 1920s, these charged images provide unexpected sources of historical information, affording an intimate glimpse into the emotional life of the nation during the First World War.

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Book SynopsisAdvertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements – which have survived by chance and are now divorced from their original purpose – provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.

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Book SynopsisHow did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family? 'Vintage Advertising: An A to Z' takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.Table of ContentsContentsIntroductionA to ZThe John Johnson Collection of Printed EphemeraFurther ReadingPicture creditsIndex

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Book SynopsisDo you dare to step away from the social media mandate? Are you ready to challenge yourself beyond the automatic solutions of creative work today? Can we break from business-as-usual and find alternative ways of approach? Following the publication of Offline Matters: The Less-Digital Guide to Creative Work come the first two decks of the Offline Matters Cards series: Truth or Dare?. Like the much-loved classic game of Truth or Dare?, these tools are designed to challenge creative minds into unfamiliar places of thinking. Whether starting with a problem that needs solving or a blank state waiting action, the decks bring a fresh take to the task at hand. Draw a prompt card from each or either pack, then apply the perspective or action for counter-cultural results. The goal is to (re)introduce elements of experimentation and play that press against the dry digitality typical of creative work today.

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Book SynopsisEveryday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to ''brand equity'', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm''s financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics.The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that conTrade ReviewThe world of marketing and consumerism has undergone a radical change in the last few decades-the brands that are put out there are perceived to be much more than products. They have morphed into signs, veritable symbols of who we are, what we aspire to be, and how we intend to attain our life goals. This is a radical change, since these signifying processes were in the domain of social institutions and ideologies. Advertising and marketing have become the new beacons in how we search for meaning. Oswald's book is a brilliant examination of how brands have evolved into meaning making structures. She deconstructs the process insightfully offering us a comprehensive purview of what a branded society is all about. This is required reading for everyone, from students in marketing and culture studies to the general public. It offers a cogent perspective on how brands and social processes are now intrinsically intertwined. * Marcel Danesi, Professor of Anthropology, University of Toronto *In books on the application of semiotics to marketing, there is probably a 'binary distinction' between those that are written for academics, emphasizing literature and theory, and those written for practitioners, stressing examples and cases. Laura Oswald's text carves out a new portion of this space, drawing rigorously on well-accepted principles and frameworks, and then showing their value in understanding and resolving real-world branding and advertising challenges. Anchoring strongly on her deep knowledge of the literature on meaning production and symbolic consumption, Oswald applies this to several real branding case studies from a variety of industries and cultures. I intend to use many of these principles and case studies in my branding classes: there is clearly much that marketing professionals can learn from them. * Rajeev Batra, S.S. Kresge Professor of Marketing, Ross School of Business, University of Michigan *Oswald has crafted a theoretically cogent and empirically rich account of the making of meaning in the marketplace that is accessible to academics and practitioners alike. Anyone concerned with the cultural construction of value will benefit from her many and varied analyses of the contemporary brandscape. She delivers a sensitive interpretation of the mythologies that underlie contemporary commerce. The book will prove as useful in the boardroom as in the classroom. * John F. Sherry, Jr., Herrick Professor and Department Chair, Mendoza College, University of Notre Dame. *A breath of fresh air to the confining functional benefit brand view. Its in-depth discussion of how brands provide meaning to customer lives expands our understanding of brands and their roles. * David Aaker, Vice-Chairman, Prophet, and author of Brand Relevance. *Table of ContentsIntroduction ; 1. Semiotics in the World of Goods ; 2. Marketing Semiotics ; 3. Mining the Consumer Brandscape ; 4. Brand Discourse ; 5. Mining the Multicultural Brandscape ; 6. The Semiotics of Consumer Space

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisPrivacy is gravely endangered in the digital age, and we, the digital citizens, are its principal threat, willingly surrendering it to avail ourselves of new technology, and granting the government and corporations immense power over us. In this highly original work, Firmin DeBrabander begins with this premise and asks how we can ensure and protect our freedom in the absence of privacy. Canand shouldwe rally anew to support this institution? Is privacy so important to political liberty after all? DeBrabander makes the case that privacy is a poor foundation for democracy, that it is a relatively new value that has been rarely enjoyed throughout historybut constantly persecutedand politically and philosophically suspect. The vitality of the public realm, he argues, is far more significant to the health of our democracy, but is equally endangeredand often overlookedin the digital age.Trade Review'… Life After Privacy: Reclaiming Democracy in a Surveillance Society is an eloquent, compelling call for us to rethink our commitment to privacy by understanding its history and uses. Rather than attempting to double down on a possibly doomed principle, DeBrabander argues that what is really needed is more democracy, and specifically a newly energized commitment to a public sphere that requires open, transparent, and meaningful debate. An indispensable book for our times that does what great political philosophy needs to do - make us question what we mean by our most basic concepts.' William Egginton, author of The Splintering of the American Mind'In 2020, more so than in 1984, the Big Brother is watching you. But does this really matter? - asks Firmin DeBrabander's pungent new book. Ranging from intellectual history to contemporary economics, from Big Data to Big Politics, from confession to contestation, Life After Privacy argues that we should finally begin caring for the public realm, rather than obsessing about intrusions into the private domain, which is something of a political fiction. If there is a work with the potential to reframe the very terms of the current debate on privacy, it is the one you are now holding in your hands!' Michael Marder, author of Political Categories: Thinking Beyond Concepts'This book makes accessible a counter-intuitive (perhaps even seemingly-contrarian) argument about privacy that deserves a hearing. Not all readers will agree with DeBrabander's conclusion that privacy is pretty much dead. But this is a view murmured often enough in Silicon Valley to warrant serious attention. DeBrabander understands our skepticisms but skillfully argues that we are inexorably drawn to this conclusion nonetheless. Those who care deeply about privacy, as well as those who look forward to the transparent society, will learn much from this book's subtle arguments. And remember: the best philosophy books are the ones that strike you as implausible by their title but leave you convinced after you've read them.' Colin Koopman, author of How We Became Our Data'Life After Privacy does a good job of setting our angst in a historical or philosophical setting.' Richard Waters, Financial Times'This is public philosophy at its best.' Paul Showler, LSE Review of BooksTable of ContentsPreface; 1. Confessional Culture; 2. Defenses of Privacy; 3. Big Plans for Big Data; 4. The Surveillance Economy; 5. Privacy Past and Present; 6. The Borderless, Vanishing Self; 7. Autonomy and Political Freedom; 8. Powerful Publics; Conclusion.

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Book SynopsisBranding Democracy: U.S. Regime Change in Post-Soviet Eastern Europe is a study of the uses of systemic propaganda in U.S. foreign policy. Moving beyond traditional understandings of propaganda, Branding Democracy analyzes the expanding and ubiquitous uses of domestic public persuasion under a neoliberal regime and an informational mode of development and its migration to the arena of foreign policy. A highly mobile and flexible corporate-dominated new informational economy is the foundation of intensified Western marketing and promotional culture across spatial and temporal divides, enabling transnational interests to integrate territories previously beyond their reach. U.S. democracy promotion and interventions in the Eastern European color revolutions in the early twenty-first century serve as studies of neoliberal state interests in action. Branding Democracy will be of interest to students of U.S. and European politics, political economy, foreign policy, politTrade Review«Gerald Sussman’s ‘Branding Democracy’ offers a crucial analysis of the ways in which citizens are under assault from an army trying to control our minds. With a sophisticated understanding of modern propaganda, Sussman looks at the way our government sells empire through ‘democracy promotion’. If real democracy is to emerge in this world, we must take Sussman’s analysis to heart.» (Robert Jensen, School of Journalism, University of Texas at Austin; Author of ‘Writing Dissent: Taking Radical Ideas from the Margins to the Mainstream’ (Peter Lang, 2002))«Gerald Sussman’s ‘Branding Democracy’ offers a crucial analysis of the ways in which citizens are under assault from an army trying to control our minds. With a sophisticated understanding of modern propaganda, Sussman looks at the way our government sells empire through ‘democracy promotion’. If real democracy is to emerge in this world, we must take Sussman’s analysis to heart.» (Robert Jensen, School of Journalism, University of Texas at Austin; Author of ‘Writing Dissent: Taking Radical Ideas from the Margins to the Mainstream’ (Peter Lang, 2002))

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Book SynopsisHappiness is a cigar called Hamlet. Hovis, as good for you today as it's always been. Heineken refreshes the parts other beers cannot reach. These are three of the most famous advertising campaigns ever produced, and all the work of Collett, Dickenson, Pearce & Partners. There was something in the air at CDP that made it special. Some compared it with being in the Beatles. Others said it was like playing for a football club at the top of the Premier League. Certainly, CDP possessed an ethos driven by an unshakeable belief in creativity: the new, the brilliant, the witty and the vital. It was relentless in its search for ideas that not only contributed to the success of its clients, but also to the happiness of the nation. CDP commercials became as much a part of the fabric of British popular culture as Fawlty Towers, The Two Ronnies and Eric and Ernie. In 2012, at an evening to mark the 50th anniversary of Design & Art Direction, CDP won yet another award - for being the 'most awarded agency' of the last 50 years. This book tells the story of the ads that won these awards: how they were conceived and the men and women who dreamed them up. Whether you are a student of advertising, work in the business, or are simply a member of the public who remembers these ads with fondness, this book will entertain you.Trade Review"Mike Everett, himself an award-garlanded creative practitioner during the golden age of the world's greatest ever advertising agency, has written this affectionate, funny, generous and historically important account of the making of many of CDP's most loved campaigns. If you have any interest in our business please read this and share it. It describes a time when people liked what we did and explains why."; Tim Lindsay, Chairman D&ADTable of ContentsIntroduction; A potted history of Collett Dickenson Pearce; One: Twenty-five years of Happiness; Two: The hunt for Hovis Hill; Three: 'Frank Lowe unleashes his disemboweling knife'; Four: The cartoon and the Dinky Toy army; Five: A real Turkish delight; Six: Bringing back lovely legs; Seven: The shoe commercial shot on a shoestring; Eight: 'Let's do some famous work.'; Nine: From Dudley Moore to Alan Whicker; Ten: Taking the Mickey out of David; Eleven: A success with many fathers; Twelve: Making a splash for Cinzano; Thirteen: How Mr. Spock was born; Fourteen: A tale of two Hamlets; Fifteen: A glorious, politically incorrect romp; Sixteen: A rather expensive factory visit; Seventeen: A silk purse from a sow's ear; Eighteen: The art of stealing a brief; Nineteen: Selling the brand as a band; Twenty: Killing time in Carefree; Afterword;

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Book SynopsisTracing commercial imagery across different products and media, this title shows how and why the 'African native' had emerged by 1900 to become a familiar figure in the German landscape, selling everything from soap to shirts to coffee.Trade ReviewAn original, finely crafted, accessible, and superbly researched work. A welcome combination of visual cultural analysis of modern advertising and German colonial history, Ciarlo's book is an important contribution. -- Janet Ward, University of Nevada Las VegasA stunning, breakthrough book; easily the most important new work on the colonial and racial imagination in pre-World War I Germany in nearly a decade. In startling detail, Ciarlo shows us a new landscape of consumer advertising that shaped German attitudes towards imperialism, the colonies, and racial hierarchies. He also convincingly demonstrates Germany's prewar drift into a deeper, troubling, racial modernity. Brilliant, eye-opening scholarship. -- Helmut Walser Smith, Vanderbilt UniversityA daring and imaginative book. Ciarlo sketches out a vision of German modernity in which domestic politics, colonial competition, and the transnational trade in products and prejudice combined with new methods of mass advertising to populate daily life with nightmarish images of racial antagonism. Ciarlo's startling work is sure to change how we view Imperial Germany and what was to follow. -- Jonathan Zatlin, Boston UniversityCiarlo's book shows, in original and compelling detail, just how richly historians will benefit from taking the study of the visual seriously. Whether in its analysis of advertising per se, or in its careful reading of the interrelations linking imperialist expansion, commodification, racial difference, and mass mediation, Advertising Empire joins a widening circle of exciting new scholarship on the contest of early twentieth-century German modernities. -- Geoff Eley, University of MichiganThis outstanding book has original arguments to make about the connection between the rise of modern advertising culture and the subjugation of colonial peoples. Ciarlo explains why racial images came to be so widely used in advertisements, and he analyses with great skill how those images worked. Boldly framed and sharply written, his thoughtful and important work shows just what historians can achieve through the careful, imaginative analysis of visual images. I recommend Advertising Empire with enthusiasm. -- David Blackbourn, Harvard UniversityCiarlo has written an extremely smart, provocative book linking the rise of German modern advertising and aesthetics with imperialism and racism at the fin-de-siècle...Throughout a profusely and richly illustrated text, Ciarlo concentrates on one aspect of German advertising, namely, the culture of race, through a discussion of images that were reproduced in a myriad of venues from newspapers, magazines, posters, store windows, matchbooks, and the sides of trams and buses, to tins and boxes. One forgets that the massive duplication of images is only about 100 years old; the Germans excelled at both the industrial and artistic techniques that produced new forms of advertising. -- M. Deshmukh * Choice *

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