Description

Book Synopsis
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It''s available to everyone.Whether you''re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don''t have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.

Contagious

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    A Paperback / softback by Jonah Berger

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      Book details

      Publisher Simon & Schuster Ltd
      Published 16 January 2014
      ISBN-13 9781471111709
      978-1471111709
      ISBN-10 1471111709
      Also in:
      Non Fiction Business, Finance & Law Business and Management Politics, Philosophy & Society Advertising and society

      Description

      Book Synopsis
      Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It''s available to everyone.Whether you''re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don''t have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.

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