Description
Book SynopsisMark Tungate is the
author of the best-selling
Fashion Brands, Adland and
Branded Male, all published by Kogan Page. Based in Paris, he
is a journalist specializing in media, marketing and communication. He writes regularly about advertising, style and popular culture for the French media magazine
Stratégies and the trends intelligence service WGSN. His work has also appeared in
The Times, The Independent and
The Telegraph, as well as the magazine
CNN Traveller. He is a copywriter for several brands and advertising agencies and he regularly speaks at conferences around the world.
Trade Review"He clearly illustrates that luxury transcends categories, even in areas where non-consumption activist movements shun excessive consumption and promote simple living (chapter 20). In fact, there is very little in daily life that does not have the capacity of being exposed to the draw of luxury, from food (chapter 16) and drink (chapters 14 and 15) to domestic help (chapter 19)." * Natalina Zlatevska, Assistant Professor, Bond University Australia *
"A valuable portrait of the sector at a watershed moment: Luxury isnt going out of style it just needs to change its style." * Tom Ford *
Table of Contents
- Chapter - 00: Introduction: The evolution of luxury;
- Chapter - 01: The dream weavers;
- Chapter - 02: The last artisans;
- Chapter - 03: Romancing the stones;
- Chapter - 04: Watching the watchmakers;
- Chapter - 05: Auto attraction;
- Chapter - 06: Fractional high-flyers;
- Chapter - 07: Super yachts;
- Chapter - 08: Haute property;
- Chapter - 09: Deluxe nomads;
- Chapter - 10: Art brands;
- Chapter - 11: Upscale retail;
- Chapter - 12: Digital luxury;
- Chapter - 13: By royal appointment;
- Chapter - 14: In champagne country;
- Chapter - 15: The wines of paradise;
- Chapter - 16: The chef;
- Chapter - 17: Well-being;
- Chapter - 18: The knowledge economy;
- Chapter - 19: The gift of time;
- Chapter - 20: Sustainable luxury
