Description
Book SynopsisHow do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood.
Trade Review'The digital world has facilitated children's brand awareness (for better or worse) and armed brand promoters with increasingly subtle ways of reaching children. Consequently, Gunter's discussion is about early childhood development as well as business...Gunter's provocative text provides a well-researched, clearly presented introduction to the emergence and development of children's brand consciousness and various related issues in clear and explicit language. It is a must read for anybody interested in the confluence of human development and technology.'
S. A. Schulman, CUNY Baruch College, Choice July 2016
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Table of Contents1. What is a brand?
2. Kids and branding
3. Emergence of brand consciousness
4. Children and digital branding
5. Branding potential of online social media
6. Brands and advergames
7. Brands and adverworlds
8. Regulation and control of branding to children
Bibliography
Index
