Description
Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology, linguistics, and applied neuroscience. This new four-volume collection from Routledge's acclaimed Critical Concepts in Media and Cultural Studies series answers the need for an authoritative reference work to make sense of this rapidly growing and ever more complex corpus of literature. The collection connects researchers and advanced students to the best in contemporary social and cultural theory, while maintaining a stringent focus on advertisingas industry, as cultural form, and as evolving (multi-) media technology.
With the economics of media cultures in flux, the four volumes bring together a comprehensive collection of the best scholarship on advertising communication, tracking the evolution of the essential themes in the twentieth and twenty-first
