Advertising and society Books

Book SynopsisIn 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke Ellington, singer-actress Pearl Bailey, and boxer Joe Louis, with whom he had built relationships in the course of developing marketing campaigns for his numerous federal and corporate clients. Kendrix, along with Ebony publisher John H. Johnson and Life photographer Gordon Parks, recognized that, in the image-saturated world of postwar America, media in all its forms held greater significance for defining American citizenship than ever before. For these imagemakers, the visual representation of African Americans as good citizens was good business.In <Trade Review"Greer's book tells the story of black civil-rights-era entrepreneurs who cajoled American corporations into catering to black people-for better or for worse. Her scholarship helps readers reframe the protest-centric narrative of the civil rights movement by teasing out how black capitalists' products and public relations campaigns leveraged major corporations like Standard Oil and Coca-Cola to support racial justice. However, far beyond the purview of voting rights and desegregation, this history also illuminates the origins of the racialized marketing that companies have employed to profiteer off black communities for generations." * The Nation *"Represented not only provides an important intervention in Black entrepreneurial history but also offers insights into how Black entrepreneurship and image creation aided in the reimagining of African American citizenship during the postwar struggle for civil rights . . . Greer uses an array of sources, but none more effectively than the advertising and marketing images displayed throughout the book. She uses these visual representations of Blackness to show how African Americans employed these images in their quest to market themselves as American citizens. At the core of the story of the African American struggle for freedom has been the quest for citizenship . . . A part of what Greer does masterfully in Represented is to challenge scholars to reconsider the fronts on which those battles have been fought." * The Journal of African American History *"Brenna Wynn Greer reveals how corporations and professional image-makers gave us some of our earliest photographic visions of freedom, showing how they captured, in the process, our most iconic snapshots of the black freedom struggle. Black capitalism and black activism have long been part of a single history. Represented now gifts us that history-timely and transformative-in a single, important book." * N. D. B. Connolly, author of A World More Concrete: Real Estate and the Remaking of Jim Crow South Florida *"Represented presents a powerful, critical, and wholly original analysis of the relationships between race, capital, and citizenship. Through a sophisticated and subtle reading of history, and a close examination of prominent black media makers, Brenna Wynn Greer offers an interpretation that rightly positions black people as shapers of American economy and postwar public culture. The book is a sorely needed contribution to the literature on black capitalism, media culture, and civil rights activism." * Marc Lamont Hill, author of Nobody: Casualties of America's War on the Vulnerable, from Ferguson to Flint and Beyond *"Beautifully written and meticulously researched, Represented is a groundbreaking, exemplary book that makes a field-defining intervention into the relationship between visual culture, capitalism, and citizenship." * Elspeth Brown, University of Toronto *"A wonderful and pioneering book that raises fresh questions about business, civil rights, and African American history. Complicating what it means to be a black capitalist, Brenna Wynn Greer charts a new path with her innovative framing of 'Civil Rights work.'" * Quincy Mills, Vassar College *

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Book SynopsisThis is the first cultural history of MAC Cosmetics and charts the originally Canadian company's philanthropy around HIV/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.Trade Review"The book makes important contributions to urban history, the history of queer life, the history of corporate social responsibility, Canadian business history and the history of beauty and fashion." -- Catherine Carstairs, University of Guelph * Canadian Business History Association *Table of ContentsAcknowledgments Prologue: Rise Up Introduction: The Rules of Make-up Art Cosmetics Part I: Spaces of Original Possibilities 1 The Kitchen Sink 2 Fashion Capital 3 Caring Is Never Out of Fashion Part II: Creative Activism 4 Put Your Money Where Your Mouth Is 5 Selling Out 6 Dragging Theory into Practice Epilogue: The Brightest Jewel in Our Crown Notes Bibliography Index

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Book SynopsisWords Have a Past traces settler colonial narratives represented in newspapers produced in late nineteenth-century Indian boarding schools.Trade Review"Griffith has produced a nuanced exploration of the tensions and contradictions that not only marked the past in the form of the Residential School system, but has always existed and continues to exist in a web of related assumptions." -- Anne Lindsay * Prairie History *"[Words Have a Past] is a marvelous exploration of the language of colonialism, how the English language was cast as an innocent neutral force, and how this continues to be reflected in contemporary Canada. The book is easily accessible for all readers, well researched, and documented. It is simply a must-read that will aid in developing a deeper understanding of language, and colonialism roots and their ongoing impact in the present." -- Karl Hele, Mount Allison University * Anishinabek News *"Words Have a Past is an important contribution to the ongoing conversation on the assimilation policies of the Indigenous boarding school systems in North America, and importantly, Griffith’s message of settler responsibility and restitution for Indigenous linguicide and land loss is essential for all settlers to hear." -- Carling Beninger, University of Alberta * Canadian Journal of History *"Words Have a Past marks an important step in the study of residential school history by drawing our attention to newspapers as important historical sources, and the printing trade as an influential part of some students’ experiences. Further, in anchoring the book within critical Indigenous and Settler Colonial studies, Griffith provides a direction for scholarship on residential schooling that challenges approaches that situate the system wholly in the past; as a result of her conclusions, Griffith explicitly calls for justice and restitution—especially as it relates to language reclamation—for survivors and their communities. This is an essential read for those studying the residential school system, settler colonialism, history of media, and Canadian history." -- Natalie Cross and Thomas Peace, Huron University College * Journal of British Studies *"In this well researched and highly readable book, Jane Griffith analyzes six newspapers published in the late nineteenth and early twentieth century by five Indian boarding schools." -- Shurli Makmillen, Claflin University * Discourse and Writing *Table of Contents1. Bury the Lede: Introduction 2. Printer’s Devil: The Trade of Newspapers 3. Indigenous Languages Did Not Disappear: English Language Instruction 4. "Getting Indian Words": Representations of Indigenous Languages 5. Ahead by a Century: Time on Paper 6. Anachronism: Reading the Nineteenth Century Today 7. Layout: Space, Place, and Land 8. Concluding Thoughts

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Book SynopsisUsing firsthand interviews, archival documents, and visual analysis, Superfluous Women explores the intersections between art, protest, and feminism in today's Ukraine.Trade Review"Superfluous Women is clearly a labor of empathy and solidarity with Ukrainians, and the inter-revolutionary generation in particular. As a path-blazing study on the topic, it should be valued as the result of a decade’s worth of intellectual production, which included numerous research trips and prolonged periods of work in the region, amassing an archive, as well as the work of cultural diplomacy, translating and representing Ukrainian artists and activists in the West." -- Sasha Razor * H-SHERA *"[Zychowicz] introduces several important art projects and movements that are indicative of a unique time in Ukraine’s post-independence history. The author’s connection with the artists through interviews enhances the images and descriptions of works of art, manifestos, and political responses—including repressions of artists—that make up much of the book’s content." -- Emily Channell-Justive, Harvard Ukrainian Research Institute * H-Ukraine, H-Net Reviews *"Jessica Zychowicz’s Superfluous Women: Art, Feminism, and Revolution in Twenty-First-Century Ukraine is a groundbreaking study of feminist protest and how it is mediated in contemporary Ukraine. Examining the decade between 2004’s Orange Revolution and the Revolution of Dignity (2013–14), Zychowicz traverses a dazzling array of media, objects, and methods to reveal the vibrant histories of feminist collectives in Ukraine—from the infamous Femen and its media strategies to Ofenzywa’s engagement with photography to the work of the curatorial collectives HudRada and REP. Zychowicz herself is present throughout, as an interlocutor, archivist, and guide whose bracing prose will make this study an invaluable resource for readers in Slavic studies, feminist studies, and visual and media studies alike." -- MLA Aldo and Jeanne Scaglione Prize for Studies in Slavic Languages and Literatures Committee"[Zychowicz] seeks to examine the way feminism, as a concept and a set of practices, has shaped and continues to shape the political and cultural landscape of Ukraine … it will reach a welcome audience among scholars of feminism, art activism, contemporary art, cultural studies, and Slavic studies." -- Mayhill C. Fowler * The Russian Review *"Drawing attention to the protest spirit evident in Ukrainian society since the early 2000s as the consequence of the rejection of its bigger neighbor’s imperial ideology and aggression, the book reveals the artistic antecedents of Ukraine’s resistance against the Russian invasion in 2022." -- Halyna Kohut * Zeitschrift für Kunstgeschichte *"This book introduces many important urban struggles going on in Ukrainian art and activism to an anglophone audience." -- Vira Sachenko, Justus-Liebig-University Giessen * KULT_online *"Superfluous Women: Art, Feminism, and Revolution in Twenty-First-Century Ukraine is a significant study of the direct links between political context, protest actions, and art practices in this century … Zychowicz does not hesitate to introduce the reader to the complexities and ambiguities of the struggles for rights." -- Irina Genova * Aspasia *"Superfluous Women offers a valuable new contribution to the scarce English-language bibliography on contemporary Ukrainian art activism. With the Russian invasion of Ukraine, which has sparked worldwide interest in Ukrainian history and culture, Zychowicz’s book gains an even more important role." -- Halyna Kohut, Ivan Franko National University * Zeitschrift für Kunstgeschichte *"Superfluous Women is remarkable for its blend of erudite theory, close analysis of visual culture, and personal experience. The author’s first-hand engagement with the people and events she discusses facilitates a unique and well-balanced insight that any scholar of contemporary Slavonic studies should welcome." -- Kathleen Mitchell-Fox, Princeton University * Slavonic and East European Review *Table of ContentsList of Figures Acknowledgments Note on Translation and Transliteration of Terms Introduction 1. Performing Protest: Sexual Dissent Reinvented 2. An Anatomy of Activism: Virtual Body Rhetoric in Digital Protest Texts 3. The Image Is the Frame: Photography and the Feminist Collective Ofenzywa 4. Museum of Congresses: Biopolitics and the Self in Kyiv’s HudRada and R.E.P. Visual Art Collectives 5. Bad Myth: Picturing Intergenerational Experiences of Revolution and War Conclusion Bibliography

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Book SynopsisThis is the first cultural history of MAC Cosmetics and charts the originally Canadian company's philanthropy around HIV/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.Trade Review"The book makes important contributions to urban history, the history of queer life, the history of corporate social responsibility, Canadian business history and the history of beauty and fashion." -- Catherine Carstairs, University of Guelph * Canadian Business History Association *Table of ContentsAcknowledgments Prologue: Rise Up Introduction: The Rules of Make-up Art Cosmetics Part I: Spaces of Original Possibilities 1 The Kitchen Sink 2 Fashion Capital 3 Caring Is Never Out of Fashion Part II: Creative Activism 4 Put Your Money Where Your Mouth Is 5 Selling Out 6 Dragging Theory into Practice Epilogue: The Brightest Jewel in Our Crown Notes Bibliography Index

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Book SynopsisThe Near-Death of the Author describes the plight of contemporary authors in the internet ageTable of ContentsList of Figures Acknowledgments Introduction 1. “Heroes with Names”: What Is the Author? 2. “I Don’t Own It”: Contemporary Complications 3. Who Is the Author / Who Are the Authors? 4. A Brief History of the Author 5. The Alleged Death of the Author: Post-structuralism and Postmodernism 6. The Author and Technology: Downloading vs. Copyright 7. Big Data Writing: Author as Algorithm 8. AI vs. the Author 9. “Creative ReUse”: Post-authorship in Internet Culture Notes Bibliography Index

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Book SynopsisThe Near-Death of the Author describes the plight of contemporary authors in the internet ageTable of ContentsList of Figures Acknowledgments Introduction 1. “Heroes with Names”: What Is the Author? 2. “I Don’t Own It”: Contemporary Complications 3. Who Is the Author / Who Are the Authors? 4. A Brief History of the Author 5. The Alleged Death of the Author: Post-structuralism and Postmodernism 6. The Author and Technology: Downloading vs. Copyright 7. Big Data Writing: Author as Algorithm 8. AI vs. the Author 9. “Creative ReUse”: Post-authorship in Internet Culture Notes Bibliography Index

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Book SynopsisHow can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.Table of Contents1. Introduction 2. Saying What You Want to the Right Audience 3. Developing Ideas and Pitching an Op-Ed 4. Writing an Effective Op-Ed and Managing the Ensuing Conversation 5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets 6. Striking an Effective Online Voice 7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience 8. What You Need to Know about Political Labels 9. Sharpening Your Public Engagement 10. Dealing with Social Media Blowback 11. Navigating Personal Relationships through Political Debate 12. Conclusion Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)

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Book SynopsisIn Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement.Table of Contents1. Introduction 2. Saying What You Want to the Right Audience 3. Developing Ideas and Pitching an Op-Ed 4. Writing an Effective Op-Ed and Managing the Ensuing Conversation 5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets 6. Striking an Effective Online Voice 7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience 8. What You Need to Know about Political Labels 9. Sharpening Your Public Engagement 10. Dealing with Social Media Blowback 11. Navigating Personal Relationships through Political Debate 12. Conclusion Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)

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Book SynopsisThe increased use of digital politics by citizens, groups, and governments over the last 25 years carried the promise of transforming the way politics and government was practiced. This book looks at Canadian political practice and the reality of the political process against those early promises.Trade Review"The pioneering research and insights in this book provide critical tools to understand and inform our response to digital politics. Such research enhances our capacity to unleash the potential for enhanced democratic participation and to comprehend and curtail practices that imperil it." -- Lori Williams, Mount Royal University * Alberta Views *Table of ContentsPreface: The Politics of Disruption David Taras Introduction: Twenty Years of Digital Politics in Canada Tamara A. Small and Harold J. Jansen Section I: Political Institutions 1. Digital Representation: The Normalization of Social Media into Political Offices Alex Marland and Stephen Power 2. Digital Government and Democratic Trust: From Online Service to Outward Engagement Jeffrey Roy 3. Open Government: Was It Just a Moment? Justin Longo 4. Internet Voting: Strengthening Canadian Democracy or Weakening It? Nicole Goodman and Chelsea Gabel 5. Electronic Surveillance: The Growth of Digitally-Enabled Surveillance and Atrophy of Accountability in Law Enforcement and Security Agencies Christopher Parsons 6. Political Parties: Political Communication in the Digital Age Tamara A. Small and Thierry Giasson 7. Digital Journalism: The Canadian Media’s Struggle for Relevance Christopher Waddell Section II: Political Digital Citizenship 8. Democratic Citizenship: How Do Canadians Engage with Politics Online? Harold J. Jansen, Royce Koop, Tamara A. Small, Frederic Bastien, and Thierry Giasson 9. Young People: Politics and Digital Technologies Allison Harell, Dietlind Stolle, Philippe Duguay, and Valérie-Anne Mahéo 10. Online Mobilization: Tweeting Truth to Power in An Era of Revised Patterns of Mobilization 2.0 in Canada Mireille Lalancette and Vincent Raynauld 11. Digital Indigenous Politics: “there’s more than one political show in town” Derek Antoine 12. Digital Feminism: Networks of Resistance, Neoliberalism, and New Contexts for Activism in Canada Samantha C. Thrift

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Book SynopsisThe increased use of digital politics by citizens, groups, and governments over the last 25 years carried the promise of transforming the way politics and government was practiced. This book looks at Canadian political practice and the reality of the political process against those early promises.Trade Review"The pioneering research and insights in this book provide critical tools to understand and inform our response to digital politics. Such research enhances our capacity to unleash the potential for enhanced democratic participation and to comprehend and curtail practices that imperil it." -- Lori Williams, Mount Royal University * Alberta Views *Table of ContentsPreface: The Politics of Disruption David Taras Introduction: Twenty Years of Digital Politics in Canada Tamara A. Small and Harold J. Jansen Section I: Political Institutions 1. Digital Representation: The Normalization of Social Media into Political Offices Alex Marland and Stephen Power 2. Digital Government and Democratic Trust: From Online Service to Outward Engagement Jeffrey Roy 3. Open Government: Was It Just a Moment? Justin Longo 4. Internet Voting: Strengthening Canadian Democracy or Weakening It? Nicole Goodman and Chelsea Gabel 5. Electronic Surveillance: The Growth of Digitally-Enabled Surveillance and Atrophy of Accountability in Law Enforcement and Security Agencies Christopher Parsons 6. Political Parties: Political Communication in the Digital Age Tamara A. Small and Thierry Giasson 7. Digital Journalism: The Canadian Media’s Struggle for Relevance Christopher Waddell Section II: Political Digital Citizenship 8. Democratic Citizenship: How Do Canadians Engage with Politics Online? Harold J. Jansen, Royce Koop, Tamara A. Small, Frederic Bastien, and Thierry Giasson 9. Young People: Politics and Digital Technologies Allison Harell, Dietlind Stolle, Philippe Duguay, and Valérie-Anne Mahéo 10. Online Mobilization: Tweeting Truth to Power in An Era of Revised Patterns of Mobilization 2.0 in Canada Mireille Lalancette and Vincent Raynauld 11. Digital Indigenous Politics: “there’s more than one political show in town” Derek Antoine 12. Digital Feminism: Networks of Resistance, Neoliberalism, and New Contexts for Activism in Canada Samantha C. Thrift

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Book SynopsisVisual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.Authors Edward McQuarrie and Barbara Phillips place visual branding within its historical context, covering the 120-year period since brand advertising first took modern form in the United States. Using copious real-life examples to illustrate how branding has evolved with the introduction of new technologies and opportunities, the book also critiques purely psychological perspectives on branding and explains how historical and rhetorical analyses can contribute new insights.This exploration of rhetoric as an alternative to economic and psychological perspectives in marketing, advertising, and consumer scholarship will be essential reading for students and scholars in graduate programs in marketing, advertising, and consumer psychology.Trade Review'This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What ''social'' psychologist see as information to be processed . . . sigh . . . McQuarrie and Phillips see as situated and contextualized visual rhetoric, visual arguments that advertisers and consumers, and pretty much everyone else, save the aforementioned psychologists, understand. This is a book that anyone who really wants to understand advertising should buy, read and keep handy.' --Thomas C. O'Guinn, University of Wisconsin-MadisonTable of ContentsContents: Introduction Part I: Historical Perspectives on Brand Advertising 1. Overview: Visual Branding in Historical Perspective 2. An Illustrated History of Visual Branding in Magazine Advertising Part II: Brand Marks 3. A Typology of Brand Marks 4. How and Why Brand Marks Vary Across Product Categories 5. Rhetorical Evolution of Brand Marks Part III: Visual Elements 6. Typeface in Visual Branding 7. Spokes-characters 8. Color 9. Using Pictures to Brand Epilogue: Conceptual Puzzles Index

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Book SynopsisFountain-Pens - The Super-Pen for Our Super-Men Ladies! Learn To Drive! Your Country Needs Women Drivers! Do you drink German water? When Britain declared war on Germany in 1914, companies wasted no time in seizing the commercial opportunities presented by the conflict. There was no radio or television. The only way in which the British public could get war news was through newspapers and magazines, many of which recorded rising readerships. Advertising became a new science of sales, growing increasingly sophisticated both in visual terms and in its psychological approach. This collection of pictorial advertisements from the Great War reveals how advertisers were given the opportunity to create new markets for their products and how advertising reflected social change during the course of the conflict. It covers a wide range of products, including trench coats, motor-cycles, gramophones, cigarettes and invalid carriages, all bringing an insight into the preoccupations, aspirations and necessities of life between 1914 and 1918. Many advertisements were aimed at women, be it for guard-dogs to protect them while their husbands were away, or soap and skin cream for ‘beauty on duty’. At the same time, men’s tailoring evolved to suit new conditions. Aquascutum advertised ‘Officers’ Waterproof Trench Coats’ and one officer, writing in the Times in December 1914, advised others to leave their swords behind but to take their Burberry coat. Sandwiched between the formality of the Victorian era and the hedonism of the 1920s, these charged images provide unexpected sources of historical information, affording an intimate glimpse into the emotional life of the nation during the First World War.

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Book SynopsisAdvertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements – which have survived by chance and are now divorced from their original purpose – provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisExamining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settingsTrade ReviewWith an unprecedented depth of ethnography, Malefyt and Morais' primer makes huge strides in expanding the dialogue between applied and academic anthropology. * George Marcus, Director, Center for Ethnography, University of California, Irvine *This volume presents an insider's perspective of complementary professions that is sure to provoke a swift reaction from agencies and the academy. Advertising is a way of construing the world, and anthropology can inform and unpack that construal. Apprentices, read this book as you plan a career. Journeymen, study this book as you rethink your career. Mentors, teach this book as you guide the careers of others. * John F. Sherry, Herrick Professor & Department Chair of Marketing, University of Notre Dame *A candid portrayal of life in the advertising world... this is a unique and courageous contribution to business anthropology by two of its most experienced practitioners. * Marietta Baba, Dean and Professor at the College of Social Science, Michigan State University *Ethnography is Anthropology's biggest export. Malefyt and Morais take the practice of ethnography to the world of advertising, and do an ethnography of that world. The results are profoundly illuminating, and make this book essential reading for advertisers and anthropologists alike. * David Howes, Professor of Anthropology, Concordia University, Montreal *Malefyt and Morais' book, Advertising and Anthropology, is an excellent behind-the-scenes manual for students and young professionals looking to break into the advertising business... those who aspire to break into the business would be wise to learn something about anthropology. * Dawn Lerman, Director, Centre for Positive Marketing, Fordham University, USA *Advertising and Anthropology provides valuable insight into the ways that anthropology can effectively (if controversially) participate in the modern corporate world as well as ways that advertising/business anthropology reflects and rethinks conventional disciplinary tools and concepts. * Anthropology Review Database *Malefyt and Morais have made a significant contribution to applied anthropology with this work. It joins works of others, like Jordan's Business Anthropology, in building the methods and reputation for anthropology in the non-academic arena. * Anthropological Notebooks *Table of ContentsPreface Part One: IntroductionAnthropologists In and Out of Advertising Part Two: Toward an Understanding of Advertising AgenciesAdvertising Meetings and Client RelationshipsRituals of Creativity in Advertising AgenciesFieldwork in Advertising ResearchAdvertising EmotionsCreativity, Person and Place Part Three: Applying Anthropology in Advertising AgenciesAdvertising, Automobiles and the Branding of LuxuryBusiness Anthropology Beyond EthnographyEthics in AdvertisingHybrid Research Methodologies and Business Success Part Four: ConclusionThe Future of Advertising Anthropology ReferencesIndex

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Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: An emphasis throughout on digital and global media planning New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia Discussion questions to foster engag

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Book SynopsisAdvertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: An emphasis throughout on digital and global media planning New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia Discussion questions to foster engagTable of Contents1. The Changing Role of Brand Communication Support, 2. Role of Data in Planning, 3. Establishing a Media Framework, 4. Dynamics of Paid Media, 5. Dynamics of Owned Media, 6. Dynamics of Earned Media, 7. Components of a Strategic Communication Plan, 8. How Brand Objectives Affect Communication Planning, 9. The Role of Communication Plays in Brand Support, 10. Working with a Situation Analysis, 11. Defining the Target Audience, 12. Geography’s Role in Planning, 13.Seasonality and Timing, 14. Competitive Analysis, 15. Working with Creative, 16. Working with a Budget, 17.Setting Communication Objectives, 18. Communication Idea and Briefi ng, 19. Strategy and Tactics, 20. Learning a New Language, 21. Learning about Costs, 22. Video Media, 23. Audio Media, 24. Print Media, 25. Out-of-Home Media, 26. Search Engine Marketing, 27. Online Display Advertising, 28. Mobile, 29. Paid Social Media, 30. Role of Social Influencers, 31. In store Media, 32. Direct Response, 33. Gaming, 34. Global Media, 35. B2B, 36. Sales Promotion, 37. Global Campaign Planning, 38. Preparing the Plan, 39. Media and Campaign Measurement, 40. Presenting the Plan: Developing the Narrative, 41. Testing, 42. Evaluating an Advertising Media Plan, Index.

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Book SynopsisOne of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience

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Book SynopsisAn alternative history of software that places the liberal arts at the very center of software's evolution.In The Software Arts, Warren Sack offers an alternative history of computing that places the arts at the very center of software's evolution. Tracing the origins of software to eighteenth-century French encyclopedists' step-by-step descriptions of how things were made in the workshops of artists and artisans, Sack shows that programming languages are the offspring of an effort to describe the mechanical arts in the language of the liberal arts. Sack offers a reading of the texts of computing—code, algorithms, and technical papers—that emphasizes continuity between prose and programs. He translates concepts and categories from the liberal and mechanical arts—including logic, rhetoric, grammar, learning, algorithm, language, and simulation—into terms of computer science and then considers their further translation into popular culture,

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Book SynopsisAn authority on creativity introduces us to AI-powered computers that are creating art, literature, and music that may well surpass the creations of humans.Today's computers are composing music that sounds “more Bach than Bach,” turning photographs into paintings in the style of Van Gogh's Starry Night, and even writing screenplays. But are computers truly creative—or are they merely tools to be used by musicians, artists, and writers? In this book, Arthur I. Miller takes us on a tour of creativity in the age of machines. Miller, an authority on creativity, identifies the key factors essential to the creative process, from “the need for introspection” to “the ability to discover the key problem.” He talks to people on the cutting edge of artificial intelligence, encountering computers that mimic the brain and machines that have defeated champions in chess, Jeopardy!, and Go. In the central part of the book, M

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Book SynopsisThis work tells the full story of the weapons, including fighter-planes, tanks, ships, and guns, that America produced during the war to defeat the Axis powers, and how they were "sold" to those at home through the countless advertisements that appeared in popular magazines. Though well-known companies such as General Motors, Ford, Kelvinator, and B.F. Goodrich, and a whole host of others, could no longer sell their products to consumers, they instead turned their factories towards supplying the Arsenal of Democracy. In order to keep their names in the public spotlight, these companies advertised in great detail the weapons they were building; Cadillac touted its efforts in supplying components for Sherman tanks and P-38 Lightning fighters, Ford no longer built cars in Detroit, but B-24 Liberator bombers and Jeeps, while the home appliance company Kelvinator built aircraft components and flame-throwers. The story behind these advertisements, many of them stunning visuals which are here reproduced in color, is a unique aspect of World War II history that will both surprise and delight.Table of ContentsIntroduction; Part I: Selling the War on the Home Front; 1 Advertising Basics during World War II; 2 "Reading" the Popular Magazine Ads; Part II: Weapons of War in the Magazine Pages; 3 Tanks and Other Armored Vehicles; 4 Naval Vessels Big and Small; 5 Army Air Force Fighters and Bombers; 6 Navy Fighters, Bombers, and other Aircraft; 7 Military Utility Vehicles; 8 Guns and Other Ordnance; Source Bibliography.

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Book SynopsisPolitics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This "storytelling machine" is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.Trade ReviewA compelling and very readable polemic. * Financial Times *French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians, 'storytelling' is, on his argument, a sedative, suppressing the desire for truth in favour of satisfying narrative form. -- Steven Poole * Guardian *Fascinating ... intellectually satisfying ... Salmon's insights are thought-provoking and have ramifications beyond the world of advertising. * Washington Post *Salmon draws together his arguments into a coherent and chilling whole. * Independent *Salmon makes a riveting case for how public relations (or more euphemistically, storytelling) has come to dominate statecraft and business in the West. * Publishers Weekly *This book, which is both concise and clearly written . guides us through these texts which are largely unknown and now very influential. * Le Monde *There are certain books that make you feel less stupid after reading them than before . It is a fascinating and never jargon-heavy book. * Le Progrès *

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