Advertising and society Books
University of Pennsylvania Press Represented
Book SynopsisIn 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke Ellington, singer-actress Pearl Bailey, and boxer Joe Louis, with whom he had built relationships in the course of developing marketing campaigns for his numerous federal and corporate clients. Kendrix, along with Ebony publisher John H. Johnson and Life photographer Gordon Parks, recognized that, in the image-saturated world of postwar America, media in all its forms held greater significance for defining American citizenship than ever before. For these imagemakers, the visual representation of African Americans as good citizens was good business.In <Trade Review"Greer's book tells the story of black civil-rights-era entrepreneurs who cajoled American corporations into catering to black people-for better or for worse. Her scholarship helps readers reframe the protest-centric narrative of the civil rights movement by teasing out how black capitalists' products and public relations campaigns leveraged major corporations like Standard Oil and Coca-Cola to support racial justice. However, far beyond the purview of voting rights and desegregation, this history also illuminates the origins of the racialized marketing that companies have employed to profiteer off black communities for generations." * The Nation *"Represented not only provides an important intervention in Black entrepreneurial history but also offers insights into how Black entrepreneurship and image creation aided in the reimagining of African American citizenship during the postwar struggle for civil rights . . . Greer uses an array of sources, but none more effectively than the advertising and marketing images displayed throughout the book. She uses these visual representations of Blackness to show how African Americans employed these images in their quest to market themselves as American citizens. At the core of the story of the African American struggle for freedom has been the quest for citizenship . . . A part of what Greer does masterfully in Represented is to challenge scholars to reconsider the fronts on which those battles have been fought." * The Journal of African American History *"Brenna Wynn Greer reveals how corporations and professional image-makers gave us some of our earliest photographic visions of freedom, showing how they captured, in the process, our most iconic snapshots of the black freedom struggle. Black capitalism and black activism have long been part of a single history. Represented now gifts us that history-timely and transformative-in a single, important book." * N. D. B. Connolly, author of A World More Concrete: Real Estate and the Remaking of Jim Crow South Florida *"Represented presents a powerful, critical, and wholly original analysis of the relationships between race, capital, and citizenship. Through a sophisticated and subtle reading of history, and a close examination of prominent black media makers, Brenna Wynn Greer offers an interpretation that rightly positions black people as shapers of American economy and postwar public culture. The book is a sorely needed contribution to the literature on black capitalism, media culture, and civil rights activism." * Marc Lamont Hill, author of Nobody: Casualties of America's War on the Vulnerable, from Ferguson to Flint and Beyond *"Beautifully written and meticulously researched, Represented is a groundbreaking, exemplary book that makes a field-defining intervention into the relationship between visual culture, capitalism, and citizenship." * Elspeth Brown, University of Toronto *"A wonderful and pioneering book that raises fresh questions about business, civil rights, and African American history. Complicating what it means to be a black capitalist, Brenna Wynn Greer charts a new path with her innovative framing of 'Civil Rights work.'" * Quincy Mills, Vassar College *
£73.95
Taylor & Francis Advertising and Anthropology Ethnographic
Book SynopsisExamining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settingsTrade ReviewWith an unprecedented depth of ethnography, Malefyt and Morais' primer makes huge strides in expanding the dialogue between applied and academic anthropology. * George Marcus, Director, Center for Ethnography, University of California, Irvine *This volume presents an insider's perspective of complementary professions that is sure to provoke a swift reaction from agencies and the academy. Advertising is a way of construing the world, and anthropology can inform and unpack that construal. Apprentices, read this book as you plan a career. Journeymen, study this book as you rethink your career. Mentors, teach this book as you guide the careers of others. * John F. Sherry, Herrick Professor & Department Chair of Marketing, University of Notre Dame *A candid portrayal of life in the advertising world... this is a unique and courageous contribution to business anthropology by two of its most experienced practitioners. * Marietta Baba, Dean and Professor at the College of Social Science, Michigan State University *Ethnography is Anthropology's biggest export. Malefyt and Morais take the practice of ethnography to the world of advertising, and do an ethnography of that world. The results are profoundly illuminating, and make this book essential reading for advertisers and anthropologists alike. * David Howes, Professor of Anthropology, Concordia University, Montreal *Malefyt and Morais' book, Advertising and Anthropology, is an excellent behind-the-scenes manual for students and young professionals looking to break into the advertising business... those who aspire to break into the business would be wise to learn something about anthropology. * Dawn Lerman, Director, Centre for Positive Marketing, Fordham University, USA *Advertising and Anthropology provides valuable insight into the ways that anthropology can effectively (if controversially) participate in the modern corporate world as well as ways that advertising/business anthropology reflects and rethinks conventional disciplinary tools and concepts. * Anthropology Review Database *Malefyt and Morais have made a significant contribution to applied anthropology with this work. It joins works of others, like Jordan's Business Anthropology, in building the methods and reputation for anthropology in the non-academic arena. * Anthropological Notebooks *Table of ContentsPreface Part One: IntroductionAnthropologists In and Out of Advertising Part Two: Toward an Understanding of Advertising AgenciesAdvertising Meetings and Client RelationshipsRituals of Creativity in Advertising AgenciesFieldwork in Advertising ResearchAdvertising EmotionsCreativity, Person and Place Part Three: Applying Anthropology in Advertising AgenciesAdvertising, Automobiles and the Branding of LuxuryBusiness Anthropology Beyond EthnographyEthics in AdvertisingHybrid Research Methodologies and Business Success Part Four: ConclusionThe Future of Advertising Anthropology ReferencesIndex
£34.19
Cornell University Press I Shop in Moscow
Book SynopsisTrade ReviewWest's discussion of the role that advertising played in the development of consumption-oriented individualism contributes to the very scant knowledge available on change at the level of personal identity in late imperial Russia. -- Louise McReynolds, University of North Carolina at Chapel Hill"This fascinating and beautifully-written manuscript offers readers a sophisticated account of the paradoxes of Russian consumer culture in the late Imperial period. It complicates older historiography on economic developments during this time-which has focused overwhelmingly on agrarian policies and state-sponsored industrialization. It contributes to a growing literature on modern consumerism in Imperial Russia. And it provides a nuanced reading of the intersection of gender, class, and national identity with the burgeoning commercial sphere. The text's gender analysis moves beyond a focus on ideas about femininity and female gender norms to incorporate constructs of masculinity and male gender norms. This is a significant and welcome intervention."—Amy Randall, Santa Clara UniversityThis richly researched and beautifully illustrated monograph deserves a readership beyond its appeal to historians of consumer culture. The analysis of advertising in the late imperial Russian context is sustained and convincing. It draws upon a long- and well-established scholarly tradition, most notably from Walter Benjamin. -- Ian D. Thatcher * European History Quarterly *
£35.10
Synergetic Press Inc.,U.S. 70 Ads to Save the World
Book SynopsisTrade ReviewAn activist surveys socially conscious advertising strategies as he melds an illustrated memoir with advice and critiques of runaway capitalism and environmental damage.With hundreds of millions of dollars spent daily on razzle-dazzle advertising, “corporate or commercial interests dominate mass-media, ‘free-speech’ ad expressions in the US,” notes career adman Mander (The Capitalism Papers, 2012, etc.).Despite titans like the Jolly Green Giant and the Geico Gecko, this book argues, noncorporate campaigners operating on “exquisitely small budgets” have produced ads that have had “startling success” in public engagement. Many were one-offs with short newspaper runs that maximized their efficacy through a careful blending of jarring headlines and images with informational text.As the co-founder of the United States’ first nonprofit ad agency, Public Interest Communications, and a lifelong environmentalist and critic of capitalism, Mander is perhaps the nation’s most experienced activist advertiser. He devotes significant attention to his own years in the profession, which included antisemitic experiences such as being told by a Park Avenue ad agency in 1959: “Your hair is too kinky; try Seventh Avenue.” That initial brush with the discrimination in the industry began the yearslong transformation of an Ivy League business school graduate “from Adman to Anti-Adman,” which led to his co-founding of PIC.A skilled writer, Mander gives engaging behind-the-scenes looks into the opposite worlds of advertising and nonprofits, describing the backstories of effective ads for groups such as the Sierra Club, Planned Parenthood, and Friends of the Earth. Yet the undisputed stars of this book are the socially conscious advertisements themselves, which are reprinted in full-page, high-quality images and deal with topics from animal rights and the environment to gun control. Indigenous voices and perspectives, also heard in Mander’s previous books, are highlighted in critiques of environmental degradation and unfettered capitalism. The book ends with tips (“Secrets of Success”) for activists and nonprofits on how to create high-impact advertisements on a limited budget, though it leaves you wondering how the book’s print-centric approach applies to social media.A beautifully designed history of iconic nonprofit advertisements.-- Starred Kirkus Review
£18.99
Humanity 1 Press The 7 Graces of Marketing How to Heal Humanity and the Planet by Changing the Way We Sell
£14.95
Adworld Press Cant Sell Wont Sell
Book SynopsisOur politics dictate the ads we create and distance us from our audience. The advertising industry has lost interest in selling. According to the IPA, we face a crisis of effectiveness. And our politics are to blame. We are now so culturally left-leaning, we''re no longer willing to stoke capitalism''s engine of growth. Instead, we have a new raison d''etre: we''re saving the world. But who are the activists and careerists who are pushing this progressive agenda? And what of the angry mainstream who are alienated by the ideas we''re imposing upon them? Most urgently, as our clients emerge from the pandemic recession, will advertising rediscover its commercial purpose and help them revive the UK economy? Or will our agencies and institutions double down on social purpose and the monoculture that''s suffocating a once brilliantly creative industry and forcing it to the margins of British business and cultural life?
£10.95
Artmonsky Arts Tuppence Plain Penny Coloured Fifty Years of
Book SynopsisTwopence Plain, Penny Coloured charts the way furniture has been sold to the British public for some 50 years - from the 1920s to the 1960s - from days when furniture was still being piled on the pavement in front of a workshop in the East End of London, to the heady days of experiencing a whole new life-style by a visit to Conran''s. It covers the ever more splendid buildings in which manufacturers made and sold their wares, each competing with the others in terms of acreage covered and grandeur of facades; the special exhibitions in which the latest designs were put on show; the use of catalogues and leaflets - from single sheets to compendiums of hundreds of pages; and the use of press and hoarding advertising. The title ''Twopence Plain, Penny Coloured'' is taken from a lecture at the Royal Society of Arts and refers to the constant battle, over the period covered by the book, between well-designed and well-constructed largely unadorned furniture made from good qual
£9.50
Artmonsky Arts Powering the Home Fifty Years of Advertising Home
Book SynopsisThe mid-20th century brought about an advertising renaissance in the western world. Technology boomed. Standards of living increased, innovation abounded, and ''luxury'' consumer products such as TVs, fridges and gas heating became readily available to the public. In order to sell them, ads needed to be as quirky and appealing as the new commodities themselves. This compact yet comprehensive book, written by an experienced design historian, explores the hand-in-hand development of advertisement and the many household amenities that we take for granted today.This book began its life as an offshoot of another, also written by Ruth Artmonsky, but focusing on the advertising of furniture. Her research led her to discover the expansive genre of domestic appliance advertising - not relevant to her book, but more than interesting enough to merit a new text in its own right. Adverts that caught Ruth''s eye include an advertisement for a gas iron, and a rare one of a man admitting he might be a
£9.50
Artmonsky Arts The First Golden Age of British Advertising
Book SynopsisThe ''golden age'' of advertising is usually seen to be the last decades of the 20th century, centred on Fitzrovia, vast in quantity, swamping the plethora of magazines and newspapers appearing (and disappearing) at that time, and making optimal use of the novelty of commercial television. But the true ''golden age'' of British advertising was in the decades immediately after the First World War, when zealous entrepreneurs banded together in local clubs and in national bodies to take the activity from the back room of jobbing printers or from being sketched on the back of envelopes on ego-driven managers'' desks to becoming a valid profession. It was in the inter-war years that Titans in the field, such as William Crawford and Charles Higham, not only built their own empires and taught the government how to publicise itself, but even morphed the concept of advertising and publicity from something rather shady and disreputable to having a moral status of being a crucial arm of the natio
£10.80
Massey University Press Promises Promises
Book Synopsis
£37.59
Taylor & Francis Ltd Advertising Media Planning
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: An emphasis throughout on digital and global media planning New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia Discussion questions to foster engag
£49.39
Taylor & Francis Ltd Advertising Media Planning
Book SynopsisAdvertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: An emphasis throughout on digital and global media planning New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia Discussion questions to foster engagTable of Contents1. The Changing Role of Brand Communication Support, 2. Role of Data in Planning, 3. Establishing a Media Framework, 4. Dynamics of Paid Media, 5. Dynamics of Owned Media, 6. Dynamics of Earned Media, 7. Components of a Strategic Communication Plan, 8. How Brand Objectives Affect Communication Planning, 9. The Role of Communication Plays in Brand Support, 10. Working with a Situation Analysis, 11. Defining the Target Audience, 12. Geography’s Role in Planning, 13.Seasonality and Timing, 14. Competitive Analysis, 15. Working with Creative, 16. Working with a Budget, 17.Setting Communication Objectives, 18. Communication Idea and Briefi ng, 19. Strategy and Tactics, 20. Learning a New Language, 21. Learning about Costs, 22. Video Media, 23. Audio Media, 24. Print Media, 25. Out-of-Home Media, 26. Search Engine Marketing, 27. Online Display Advertising, 28. Mobile, 29. Paid Social Media, 30. Role of Social Influencers, 31. In store Media, 32. Direct Response, 33. Gaming, 34. Global Media, 35. B2B, 36. Sales Promotion, 37. Global Campaign Planning, 38. Preparing the Plan, 39. Media and Campaign Measurement, 40. Presenting the Plan: Developing the Narrative, 41. Testing, 42. Evaluating an Advertising Media Plan, Index.
£166.25
Cambridge University Press Life after Privacy
Book SynopsisPrivacy is gravely endangered in the digital age, and we, the digital citizens, are its principal threat, willingly surrendering it to avail ourselves of new technology, and granting the government and corporations immense power over us. In this highly original work, Firmin DeBrabander begins with this premise and asks how we can ensure and protect our freedom in the absence of privacy. Canand shouldwe rally anew to support this institution? Is privacy so important to political liberty after all? DeBrabander makes the case that privacy is a poor foundation for democracy, that it is a relatively new value that has been rarely enjoyed throughout historybut constantly persecutedand politically and philosophically suspect. The vitality of the public realm, he argues, is far more significant to the health of our democracy, but is equally endangeredand often overlookedin the digital age.Trade Review'… Life After Privacy: Reclaiming Democracy in a Surveillance Society is an eloquent, compelling call for us to rethink our commitment to privacy by understanding its history and uses. Rather than attempting to double down on a possibly doomed principle, DeBrabander argues that what is really needed is more democracy, and specifically a newly energized commitment to a public sphere that requires open, transparent, and meaningful debate. An indispensable book for our times that does what great political philosophy needs to do - make us question what we mean by our most basic concepts.' William Egginton, author of The Splintering of the American Mind'In 2020, more so than in 1984, the Big Brother is watching you. But does this really matter? - asks Firmin DeBrabander's pungent new book. Ranging from intellectual history to contemporary economics, from Big Data to Big Politics, from confession to contestation, Life After Privacy argues that we should finally begin caring for the public realm, rather than obsessing about intrusions into the private domain, which is something of a political fiction. If there is a work with the potential to reframe the very terms of the current debate on privacy, it is the one you are now holding in your hands!' Michael Marder, author of Political Categories: Thinking Beyond Concepts'This book makes accessible a counter-intuitive (perhaps even seemingly-contrarian) argument about privacy that deserves a hearing. Not all readers will agree with DeBrabander's conclusion that privacy is pretty much dead. But this is a view murmured often enough in Silicon Valley to warrant serious attention. DeBrabander understands our skepticisms but skillfully argues that we are inexorably drawn to this conclusion nonetheless. Those who care deeply about privacy, as well as those who look forward to the transparent society, will learn much from this book's subtle arguments. And remember: the best philosophy books are the ones that strike you as implausible by their title but leave you convinced after you've read them.' Colin Koopman, author of How We Became Our Data'Life After Privacy does a good job of setting our angst in a historical or philosophical setting.' Richard Waters, Financial Times'This is public philosophy at its best.' Paul Showler, LSE Review of BooksTable of ContentsPreface; 1. Confessional Culture; 2. Defenses of Privacy; 3. Big Plans for Big Data; 4. The Surveillance Economy; 5. Privacy Past and Present; 6. The Borderless, Vanishing Self; 7. Autonomy and Political Freedom; 8. Powerful Publics; Conclusion.
£20.89
Bloomsbury Publishing PLC Epica Book 33 Creative Communications
Book SynopsisThe Epica Awards were created in 1987. Having originally focused on the Europe, Middle East and Africa region exclusively, the awards became global in 2012. Epica's aim is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, media consultancies, photographers and design studios to develop their reputations beyond their national borders.Trade ReviewThe Epica Awards are a celebration of curiosity. Judged by journalists; the people whose very profession demands them to be relentlessly curious. -- Matt Eastwood, Worldwide Chief Creative Officer, J. Walter ThompsonA great journalist is unbiased, and a great journalist cares deeply. What better group of people to judge an advertising show? -- Tor Myhren, Vice-President Marketing Communications, Apple Inc.Work that points the way to the advertising of tomorrow. -- Olivier Altmann, Co-Founder, Altmann + Pacreau, ParisThe Epica Book helps us remember what was great and why it was great. -- Miguel Sokoloff, President of Mullen Lowe Global Creative CouncilThe Epica Awards have shown that advertising and art can actually belong together. -- EuronewsTable of ContentsIntroduction Foreword 2019 Winners The Jury Awards Ceremony Annual Report Food and Drink Consumer Services Household Products and Services Public Interest Health and Beauty Automotive Media and Entertainment Business to Business and Corporate Radio Direct Marketing Media Usage Branded Content PR and Promotions Craft and Imagery Design Interactive Integrated
£71.25
Jacana Media (Pty) Ltd The stuff you cant bottle Advertising for the
Book SynopsisOne of the most profound e?ects of the digital revolution is the radical change it has had on the delivery of advertising, propelling it from traditional TV and print into a multifaceted, multimedia, multisensory experience.
£16.16
Peter Lang Publishing Inc Sport Beer and Gender
Book SynopsisSport, Beer, and Gender: Promotional Culture and Contemporary Social Life brings together a group of esteemed international scholars to focus on the important, complex, and mutually reinforcing relationships between sport, beer, and gender in fashioning promotional strategies and shaping global cultures of consumption. Collectively, the book examines a well-known social constellation that has received little specific scholarly attention although it sits at the axis of many lines of expanding inquiry in sport studies, media studies, gender studies, cultural studies, consumer studies, and the study of alcohol and substance abuse. The essays gathered here interrogate and trace beer as a commodity as it circumnavigates the circuit of commodification including: (1) institutions and production, (2) texts and representation, and (3) consumption and reception; they explore how it moves from concept to reality, from the private to the public realm, and ultimately its effects on contemporTable of ContentsContents: Lawrence A. Wenner/Steven J. Jackson: Sport, Beer, and Gender in Promotional Culture: On the Dynamics of a Holy Trinity – James R. Walker/Nelson Hathcock/Robert V. Bellamy: Domesticating the Brew: Gender and Sport in Postwar Magazine Advertising for Beer – John Horne/Garry Whannel: Beer Sponsors Football: What Could Go Wrong? – Shannon Jette/Robert E.C. Sparks/Ilana Pinsky/Liliana Castaneda/Rebecca J. Haines: Youth, Sports, and the Culture of Beer Drinking: Global Alcohol Sponsorship of Sports and Cultural Events in Latin America – John Amis/Ronald L. Mower/Michael L. Silk: (Michael) Power, Gendered Subjectivities, and Filmic Representation: Brand Strategy and Guinness’ Critical Assignment in Africa – Lawrence A. Wenner: Brewing Consumption: Sports Dirt, Mythic Masculinity, and the Ethos of Beer Commercials – Lindsey J. Meân: On the Lite Side? Miller Lite’s Men of the Square Table, Man Laws, and the Making of Masculinity – Jim McKay/Michael Emmison/Janine Mikosza: Lads, Larrikins and Mates: Hegemonic Masculinities in Australian Beer Advertisements – Steven J. Jackson/Sarah Gee/Jay Scherer: Producing and Consuming Masculinity: New Zealand’s (Speight’s) «Southern Man» – David Rowe/Callum Gilmour: Lubrication and Domination: Beer, Sport, Masculinity, and the Australian Gender Order – Catherine Palmer: The «Grog Squad»: An Ethnography of Beer Consumption at Australian Rules Football – Margaret Carlisle Duncan/Alan Aycock: «I Laughed Until I Hurt»: Negative Humor in Super Bowl Ads – Charles Atkin/Walter Gantz: Promotion and Prevention of Drinking in U.S. College Sports – Garry Crawford: Consuming Sport, Consuming Beer: Sport Fans, Scene, and Everyday Life.
£67.95
Peter Lang Publishing Inc Branding Democracy
Book SynopsisBranding Democracy: U.S. Regime Change in Post-Soviet Eastern Europe is a study of the uses of systemic propaganda in U.S. foreign policy. Moving beyond traditional understandings of propaganda, Branding Democracy analyzes the expanding and ubiquitous uses of domestic public persuasion under a neoliberal regime and an informational mode of development and its migration to the arena of foreign policy. A highly mobile and flexible corporate-dominated new informational economy is the foundation of intensified Western marketing and promotional culture across spatial and temporal divides, enabling transnational interests to integrate territories previously beyond their reach. U.S. democracy promotion and interventions in the Eastern European color revolutions in the early twenty-first century serve as studies of neoliberal state interests in action. Branding Democracy will be of interest to students of U.S. and European politics, political economy, foreign policy, politTrade Review«Gerald Sussman’s ‘Branding Democracy’ offers a crucial analysis of the ways in which citizens are under assault from an army trying to control our minds. With a sophisticated understanding of modern propaganda, Sussman looks at the way our government sells empire through ‘democracy promotion’. If real democracy is to emerge in this world, we must take Sussman’s analysis to heart.» (Robert Jensen, School of Journalism, University of Texas at Austin; Author of ‘Writing Dissent: Taking Radical Ideas from the Margins to the Mainstream’ (Peter Lang, 2002))«Gerald Sussman’s ‘Branding Democracy’ offers a crucial analysis of the ways in which citizens are under assault from an army trying to control our minds. With a sophisticated understanding of modern propaganda, Sussman looks at the way our government sells empire through ‘democracy promotion’. If real democracy is to emerge in this world, we must take Sussman’s analysis to heart.» (Robert Jensen, School of Journalism, University of Texas at Austin; Author of ‘Writing Dissent: Taking Radical Ideas from the Margins to the Mainstream’ (Peter Lang, 2002))
£28.98
Peter Lang Publishing Inc Blowing Up the Brand
Book SynopsisThis edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.Trade Review«Melissa Aronczyk and Devon Powers have compiled a cutting-edge volume that impressively combines the work of established and rising scholars who address the power and scope of branding in our increasingly marketing-oriented culture. Its insights about the role of promotion and branding in such sectors of life as politics, art, activism, social networking, medicine, geography, academia, ethnicity, and the media make this an exciting book that is a must-read for those interested in critical-consumer studies and promotional culture.» (Matthew. P. McAllister, Penn State University) «In a world where seemingly everything – products, people, politics – is branded, ‘Blowing up the Brand’ is a welcome intervention. Bringing together many of the finest minds studying the subject, the editors have assembled a singularly useful guide for navigating – and challenging – the current state of ubiquitous commodification.» (Stephen Duncombe, New York University; Author of ‘Dream: Re-imagining Progressive Politics in an Age of Fantasy’)«Melissa Aronczyk and Devon Powers have compiled a cutting-edge volume that impressively combines the work of established and rising scholars who address the power and scope of branding in our increasingly marketing-oriented culture. Its insights about the role of promotion and branding in such sectors of life as politics, art, activism, social networking, medicine, geography, academia, ethnicity, and the media make this an exciting book that is a must-read for those interested in critical-consumer studies and promotional culture.» (Matthew. P. McAllister, Penn State University) «In a world where seemingly everything – products, people, politics – is branded, ‘Blowing up the Brand’ is a welcome intervention. Bringing together many of the finest minds studying the subject, the editors have assembled a singularly useful guide for navigating – and challenging – the current state of ubiquitous commodification.» (Stephen Duncombe, New York University; Author of ‘Dream: Re-imagining Progressive Politics in an Age of Fantasy’)Table of ContentsContents: Melissa Aronczyk/Devon Powers: Introduction: Blowing Up the Brand – Celia Lury/Liz Moor: Brand Valuation and Topological Culture – John Corner: Promotion as Institutionalized Deception: Some Coordinates of Political Publicity – Jefferson Pooley: The Consuming Self: From Flappers to Facebook – Arlene Davila: A Nation of «Shop ‘til You Drop» Consumers? On the Overspent Puerto Rican Consumer and the Business of Shopping Malls – Miriam Greenberg: Branding, Crisis, and Utopia: Representing New York in the Age of Bloomberg – Hongmei Li: From Chengfen to Shenjia: Branding and Promotional Culture in China – Graham Knight: Activism, Branding, and the Promotional Public Sphere – Alison Hearn: «Through the Looking Glass»: The Promotional University 2.0 – Gabriele Cosentino/Waddick Doyle: Silvio Berlusconi, One Man Brand – Mary Ebeling: Marketing Chimeras: The Biovalue of Branded Medical Devices – Sarah Banet-Weiser/Marita Sturken: The Politics of Commerce: Shepard Fairey and the New Cultural Entrepreneurship – Devon Powers: Strange Powers: The Branded Sensorium and the Intrigue of Musical Sound – Jonathan Gray: Texts that Sell: The Culture in Promotional Culture.
£31.30
Peter Lang Publishing Inc Reading YouTube
Book SynopsisHow does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to reading YouTube. The book identifies certain videos by genre from The Phenom and The Short to The Morph and The Experiment and provides a thumbnail textual analysis of the videos from celebrity culture to identity politics that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.Trade Review«‘Reading YouTube’ makes sense of limitless YouTube stories and provides clarity to the instantaneous and fleeting nature of the YouTube universe.» (Pelle Snickars, Co-editor of ‘The YouTube Reader’) «Drawing upon a firm grounding in media theory, and combining it with a savvy taxonomy, ‘Reading YouTube’ is a handy manual about how to get the most out of the most important audio-visual development since the invention of television itself.» (Paul Levinson, author of ‘New New Media’) «In this engaging and accessible book, Kavoori guides us deftly and with an expert vernacular sensibility through the diverse genres of storytelling and practices of participation that make up YouTube’s popular culture. Along the way, he provides compelling evidence that close, careful textual analysis can help us to understand the wider dynamics of cultural change in the digital age.» (Jean Burgess, co-author of ‘YouTube: Online Video and Participatory Culture’)«‘Reading YouTube’ makes sense of limitless YouTube stories and provides clarity to the instantaneous and fleeting nature of the YouTube universe.» (Pelle Snickars, Co-editor of ‘The YouTube Reader’) «Drawing upon a firm grounding in media theory, and combining it with a savvy taxonomy, ‘Reading YouTube’ is a handy manual about how to get the most out of the most important audio-visual development since the invention of television itself.» (Paul Levinson, author of ‘New New Media’) «In this engaging and accessible book, Kavoori guides us deftly and with an expert vernacular sensibility through the diverse genres of storytelling and practices of participation that make up YouTube’s popular culture. Along the way, he provides compelling evidence that close, careful textual analysis can help us to understand the wider dynamics of cultural change in the digital age.» (Jean Burgess, co-author of ‘YouTube: Online Video and Participatory Culture’)
£27.74
Peter Lang Publishing Inc Reading YouTube
Book SynopsisHow does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to reading YouTube. The book identifies certain videos by genre from The Phenom and The Short to The Morph and The Experiment and provides a thumbnail textual analysis of the videos from celebrity culture to identity politics that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.Trade Review«‘Reading YouTube’ makes sense of limitless YouTube stories and provides clarity to the instantaneous and fleeting nature of the YouTube universe.» (Pelle Snickars, Co-editor of ‘The YouTube Reader’) «Drawing upon a firm grounding in media theory, and combining it with a savvy taxonomy, ‘Reading YouTube’ is a handy manual about how to get the most out of the most important audio-visual development since the invention of television itself.» (Paul Levinson, author of ‘New New Media’) «In this engaging and accessible book, Kavoori guides us deftly and with an expert vernacular sensibility through the diverse genres of storytelling and practices of participation that make up YouTube’s popular culture. Along the way, he provides compelling evidence that close, careful textual analysis can help us to understand the wider dynamics of cultural change in the digital age.» (Jean Burgess, co-author of ‘YouTube: Online Video and Participatory Culture’)«‘Reading YouTube’ makes sense of limitless YouTube stories and provides clarity to the instantaneous and fleeting nature of the YouTube universe.» (Pelle Snickars, Co-editor of ‘The YouTube Reader’) «Drawing upon a firm grounding in media theory, and combining it with a savvy taxonomy, ‘Reading YouTube’ is a handy manual about how to get the most out of the most important audio-visual development since the invention of television itself.» (Paul Levinson, author of ‘New New Media’) «In this engaging and accessible book, Kavoori guides us deftly and with an expert vernacular sensibility through the diverse genres of storytelling and practices of participation that make up YouTube’s popular culture. Along the way, he provides compelling evidence that close, careful textual analysis can help us to understand the wider dynamics of cultural change in the digital age.» (Jean Burgess, co-author of ‘YouTube: Online Video and Participatory Culture’)
£92.34
Peter Lang Publishing Inc The Diffusion of Innovations
Book SynopsisIn the last edition of the Diffusion of Innovations, Everett Rogers challenged diffusion scholars to move beyond the methods and models of the past, recognize the limitation of prior approaches, and broaden the conceptions of the diffusion of innovations. This book answers that call. It brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, Trade Review«These chapters truly do ‘advance’ the study of the diffusion of innovations. They expand the conceptual domain of adoption (with relations and appropriation), the process (using mathematical and agent-based models), the nature of diffusion (with alternate perspectives), the challenges provided by new media, and complementary theoretical perspectives.» (Ronald E. Rice, University of California, Santa Barbara) «‘The Diffusion of Innovations: A Communication Science Perspective’ charts out a compelling and refreshing twenty-first century research agenda for a topic that captured the intellectual imagination of many scholars in the twentieth century. The chapters in this book showcase the breadth and depth of novel conceptual, theoretical, methodological, and practical approaches that will advance our understanding of the multi-level and contextual dynamics associated with the diffusion of innovations.» (Noshir Contractor, Jane S. & William J. White Professor of Behavioral Sciences, Northwestern University)Table of ContentsContents: Arun Vishwanath/George A. Barnett: Introduction – Arun Vishwanath/Hao Chen: Towards a Comprehensive Understanding of the Innovation-Decision Process – Oscar Peters: Three Theoretical Perspectives on Communication Technology Adoption – Veronika Karnowski/Thilo von Pape/Werner Wirth: Overcoming the Binary Logic of Adoption – Lidwien van de Wijngaert/Harry Bouwman: Theoretical and Methodological Starting Points for a Situational Approach towards the Understanding of the Adoption and Use of New Technologies and Services – George A. Barnett: Mathematical Models of the Diffusion Process – James A. Danowski/Julia Gluesing/Ken Riopelle: The Revolution in Diffusion Theory Caused by New Media – Frank Tutzauer/Kyounghee Hazel Kwon/Benjamin Elbirt: Network Diffusion of Two Competing Ideas – Carolyn A. Lin: Media Substitution: Supplementation, Complementarity, or Displacement? – Arvind Singhal: Turning Diffusion of Innovations Paradigm on Its Head – James W. Dearing/Gary Meyer: The Active Adopter in the Diffusion of Innovations.
£71.51
Peter Lang Inc., International Academic Publishers Dimensions of Racism in Advertising
Book SynopsisAdvertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing. Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.Trade Review«This book is useful for classroom instructors seeking to teach students about the history of racist representations in the advertising industry.» (Christopher Brown, Journalism & Mass Communication Quarterly 1-2/2018)Table of ContentsContents: Edward Lama Wonkeryor: The History of Race in Advertising: Multicultural Marketing and Its Impact on African American Identity – Dana Saewitz/Edward Lama Wonkeryor: History of the Regulation of Ethnic Diversity in Advertising Agency Employment – Natalie P. Byfield: Modern Newspapers and the Formation of White Racial Group Consciousness – George Klay Kieh, Jr.: Racism, Political Communication, and American Presidential Elections – Edward Lama Wonkeryor: Diversity in Advertising in the Twenty-First Century.
£53.46
Peter Lang Publishing Inc Strategic Planning for Public Relations
Book SynopsisStrategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second essential criteria for successful public relations professionals.Table of ContentsContents: The Essence of Public Relations – Public Relations Defined as Communication and Business – Communication Complexity – Successful Public Relations as Results-driven, ROI-minded Business – Strategy, Being Strategic, and Strategic Planning Unpacked – Public Relations Functions, Roles, Situations and Contexts, and Specializations – Public Relations Initiatives and Choice of Medium – Public Relations: Digital Convergence, Access and Technology, and Integration – Applying Strategic Planning.
£30.07
Peter Lang Publishing Inc Strategic Planning for Public Relations
Book SynopsisStrategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second essential criteria for successful public relations professionals.Table of ContentsContents: The Essence of Public Relations – Public Relations Defined as Communication and Business – Communication Complexity – Successful Public Relations as Results-driven, ROI-minded Business – Strategy, Being Strategic, and Strategic Planning Unpacked – Public Relations Functions, Roles, Situations and Contexts, and Specializations – Public Relations Initiatives and Choice of Medium – Public Relations: Digital Convergence, Access and Technology, and Integration – Applying Strategic Planning.
£111.10
Peter Lang Publishing Inc Tweening the Girl
Book SynopsisTweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label tweens and were heralded by marketers, and subsequently the news media, as one of capitalism's most valuable customers. Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how tweenhood, which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industr
£28.98
Peter Lang Publishing Inc Tweening the Girl
Book SynopsisTweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label tweens and were heralded by marketers, and subsequently the news media, as one of capitalism's most valuable customers. Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how tweenhood, which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industr
£111.10
Peter Lang Publishing Inc Manufacturing Uncertainty
Book SynopsisThe increasing concentration of influence and affluence among the few provides the stimulus for this book, which maps how uncertainty is dispersed via the cumulative strategies of the conservative right in the United States. Since the 1970s, the conservative right has exerted exceptional force to shape public response and governmental policy in a manner favorable to neoliberal logic and practice. The right's strategies, termed structuring mechanisms, reliably reconfigure practical knowledge and a skein of human interactions and material conditions across discourses and institutions. This book illustrates these mechanisms through four cases: PC discourse; a cultural politic of economic resentment; and the two parallel struggles over the authority to define reality pivoting around academic freedom and global warming. Together, these mechanisms collude to reshape the boundaries of public life in the form of private interests. Marlia Banning proposes a critical methodology that tTable of ContentsContents: When All That Is Public Melts into Air – Consolidating Power through the Discourse of Political Correctness – The Cultural Politic of Resentment – Knowledge Production and Reduction: The Battle of Ideas and Academic Freedom – While the World Warms.
£88.73
Peter Lang Publishing Inc Branding as Communication
Book SynopsisOnce only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.Providing a comprehensive overview of the branding process from the creation of brands to analysis of their messages readers will begin to understand the communicative impact of branding.Table of ContentsIntroduction – Branding Sign and Symbol – History of Branding – Branding as Communication – Creating Brand Images – Branding and the Mind – Emotional and Relationship Branding – Brand Personality – Brands, Personal Branding, and Community – Brands Become Icons – Branding in a Digital World – Brands and Cultural Concerns – Social Branding – Conclusion – Glossary – Index.
£50.54
Peter Lang Publishing Inc Branding as Communication
Book SynopsisOnce only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.Providing a comprehensive overview of the branding process from the creation of brands to analysis of their messages readers will begin to understand the communicative impact of branding.Table of ContentsIntroduction – Branding Sign and Symbol – History of Branding – Branding as Communication – Creating Brand Images – Branding and the Mind – Emotional and Relationship Branding – Brand Personality – Brands, Personal Branding, and Community – Brands Become Icons – Branding in a Digital World – Brands and Cultural Concerns – Social Branding – Conclusion – Glossary – Index.
£92.48
Peter Lang Publishing Inc Media Propaganda and the Politics of Intervention
Book SynopsisProminent media scholars have argued that the dissemination of propaganda is an important function of the news media. Yet, despite public controversies about fake news' and misinformation', there has been very little discussion on techniques of propaganda. Building on critical theory, most notably Herman and Chomsky's Propaganda Model, Florian Zollmann's pioneering study brings propaganda back to the forefront of the debate. On the basis of a forensic examination of 1,911 newspaper articles, Zollmann investigates US, UK and German media reporting of the military operations in Kosovo, Iraq, Libya, Syria and Egypt. The book demonstrates how humanitarian intervention' and R2P' are only evoked in the news media if so called enemy' countries of Western states are the perpetrators of human rights violations. Zollmann's work evidences that the news media plays a crucial propaganda role in facilitating a selective process of shaming during the build-up towards military interventions. This pTrade Review«Florian Zollmann’s Media, Propaganda and the Politics of Intervention presents a thorough, amply documented extension of Edward Herman and Noam Chomsky’s original Propaganda Model (PM) of the British and German press while also adding findings for the American press. Not only does Zollmann extend the PM geographically, he also updates it with detailed examination of double standards in elite newspaper reporting of recent atrocities in Syria, Libya and Egypt, as well as less recent ones in Kosovo and Iraq.» (Tabe Bergman, European Journal of Communication 33(2) 2018) «[...] I would strongly recommend peace activists get hold of a copy of Media, Propaganda and the Politics of Intervention as it is absolutely essential reading for anyone interested in understanding the media’s propagandistic role in the West’s often deadly and counterproductive foreign policy.» (Ian Sinclair, Peace News June-July 2018) Full reviewTable of ContentsAcknowledgements – List of Abbreviations – List of Illustrations – Richard Lance Keeble: Foreword – Introduction: Propaganda, New Militarism and Intervention – Liberal, Hegemonic and Gatekeeper Theories: A Reassessment – The Propaganda Model of Media Performance – Method of Research and Case Selection – The Politics of Intervention – The Politics of Atrocities Management – Conclusion: Media, Propaganda and Intervention – Notes – Bibliography – Index.
£34.78
Peter Lang Publishing Inc Media Propaganda and the Politics of Intervention
Book SynopsisProminent media scholars have argued that the dissemination of propaganda is an important function of the news media. Yet, despite public controversies about fake news' and misinformation', there has been very little discussion on techniques of propaganda. Building on critical theory, most notably Herman and Chomsky's Propaganda Model, Florian Zollmann's pioneering study brings propaganda back to the forefront of the debate. On the basis of a forensic examination of 1,911 newspaper articles, Zollmann investigates US, UK and German media reporting of the military operations in Kosovo, Iraq, Libya, Syria and Egypt. The book demonstrates how humanitarian intervention' and R2P' are only evoked in the news media if so called enemy' countries of Western states are the perpetrators of human rights violations. Zollmann's work evidences that the news media plays a crucial propaganda role in facilitating a selective process of shaming during the build-up towards military interventions. This pTrade Review«Florian Zollmann’s Media, Propaganda and the Politics of Intervention presents a thorough, amply documented extension of Edward Herman and Noam Chomsky’s original Propaganda Model (PM) of the British and German press while also adding findings for the American press. Not only does Zollmann extend the PM geographically, he also updates it with detailed examination of double standards in elite newspaper reporting of recent atrocities in Syria, Libya and Egypt, as well as less recent ones in Kosovo and Iraq.» (Tabe Bergman, European Journal of Communication 33(2) 2018) «[...] I would strongly recommend peace activists get hold of a copy of Media, Propaganda and the Politics of Intervention as it is absolutely essential reading for anyone interested in understanding the media’s propagandistic role in the West’s often deadly and counterproductive foreign policy.» (Ian Sinclair, Peace News June-July 2018) Full reviewTable of ContentsAcknowledgements – List of Abbreviations – List of Illustrations – Richard Lance Keeble: Foreword – Introduction: Propaganda, New Militarism and Intervention – Liberal, Hegemonic and Gatekeeper Theories: A Reassessment – The Propaganda Model of Media Performance – Method of Research and Case Selection – The Politics of Intervention – The Politics of Atrocities Management – Conclusion: Media, Propaganda and Intervention – Notes – Bibliography – Index.
£76.73
Peter Lang Publishing Inc Shaping International Public Opinion
Book SynopsisBridging two camps in the field of international public opinion nation branding and public diplomacy this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research aboTable of ContentsGuy J. Golan: Foreword – Jami A. Fullerton: Introduction – Jami A. Fullerton/Alice Kendrick: The Model of Country Concept Explained – Part One: Country Concept – Michael Elasmar/Jacob Groshek: A Historical Overview and Future Directions in the Conceptualization of Country Images – Claudia Labarca: Trust in Nation Branding and Public Diplomacy: Beyond Reputation and Image – Dane Kiambi: The Role of Familiarity in Shaping Country Reputation – Jacob Groshek/Lei Guo/Chelsea Cutino/Michael Elasmar: A Sample Methodology for Extracting and Interpreting Country Concept from Social Media Users and Content – Part Two: Nation Branding – Ibrahim N. Abusharif: Ferguson, Global Media Narratives, and Nation Branding – Fang Yang/Bruce Vanden Bergh: Movies’ Influence on Country Concept – Fang Liu/Jamie Murphy/Jing Li: Country of Origin, Country Image, and Wine – Imran Hasnat/Elanie Steyn: From “Bottomless Basket” to “Beautiful Bangladesh”: Nation Branding through Tourism and Public Diplomacy – Part Three: Public Diplomacy – Mallorie Rodak: Impact and Evaluation of International Exchange Programs as Tools of Relational Diplomacy – Olga Zatepilina-Monacell/ Hongwei “Chris” Yang/Yingqi Wang: Factors Shaping U.S. College Students’ Concept of China and Willingness to Study in China – Janis Teruggi Page/Lawrence Parnell: The U.S. Secretary of State’s Award for Corporate Excellence: An Intersection of Nation Branding, Public Diplomacy, and Global Corporate Social Responsibility – Jami A. Fullerton/Alice Kendrick/Mallorie Rodak: A Propaganda Analysis of the Brand USA Tourism Campaign: Government-Sponsored Advertising to International Travelers – Contributors – Index.
£41.76
Peter Lang Publishing Inc Shaping International Public Opinion
Book SynopsisBridging two camps in the field of international public opinion nation branding and public diplomacy this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research aboTable of ContentsGuy J. Golan: Foreword – Jami A. Fullerton: Introduction – Jami A. Fullerton/Alice Kendrick: The Model of Country Concept Explained – Part One: Country Concept – Michael Elasmar/Jacob Groshek: A Historical Overview and Future Directions in the Conceptualization of Country Images – Claudia Labarca: Trust in Nation Branding and Public Diplomacy: Beyond Reputation and Image – Dane Kiambi: The Role of Familiarity in Shaping Country Reputation – Jacob Groshek/Lei Guo/Chelsea Cutino/Michael Elasmar: A Sample Methodology for Extracting and Interpreting Country Concept from Social Media Users and Content – Part Two: Nation Branding – Ibrahim N. Abusharif: Ferguson, Global Media Narratives, and Nation Branding – Fang Yang/Bruce Vanden Bergh: Movies’ Influence on Country Concept – Fang Liu/Jamie Murphy/Jing Li: Country of Origin, Country Image, and Wine – Imran Hasnat/Elanie Steyn: From “Bottomless Basket” to “Beautiful Bangladesh”: Nation Branding through Tourism and Public Diplomacy – Part Three: Public Diplomacy – Mallorie Rodak: Impact and Evaluation of International Exchange Programs as Tools of Relational Diplomacy – Olga Zatepilina-Monacell/ Hongwei “Chris” Yang/Yingqi Wang: Factors Shaping U.S. College Students’ Concept of China and Willingness to Study in China – Janis Teruggi Page/Lawrence Parnell: The U.S. Secretary of State’s Award for Corporate Excellence: An Intersection of Nation Branding, Public Diplomacy, and Global Corporate Social Responsibility – Jami A. Fullerton/Alice Kendrick/Mallorie Rodak: A Propaganda Analysis of the Brand USA Tourism Campaign: Government-Sponsored Advertising to International Travelers – Contributors – Index.
£72.54
Peter Lang Publishing Inc An Introduction to Visual Communication
Book SynopsisTechnological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for ex
£41.76
Peter Lang Publishing Inc Children War and Propaganda Revised Edition
Book SynopsisA troubling development of the brutal century recently passed has been the growing use of children for war. World War I became the first total war of modern times. To engage in war on immense scale authorities believed everyone must participate. That included children. Relentless campaigns of propaganda in both world wars focused special attention on kids. The immense scope of total war grew to dominate children's lives, their daily existence militarized by a world preoccupied by conflict.But we have often ignored wartime contributions of children. What were they expected to do? How were they persuaded to do it? How did it contribute to the war? In what ways did it affect their lives? What did they think about that? This history attempts to respond by examining activities of home-front children in the United States during both world wars.This revised edition considers recent research to extend the discussion of children's experiences in war. It includes an examination Table of ContentsPreface – Introduction – Children Meet Propaganda – How War Can Make Better Children. How Children Can Make – Education, Fitness and Public Policy – Mobilizing Kids for the Home Front – Youth Groups and Business – Militarizing Children’s Magazines – War and the Mind of a Child – Bibliography – Index.
£75.60
Peter Lang Publishing Inc Children War and Propaganda Revised Edition
Book SynopsisA troubling development of the brutal century recently passed has been the growing use of children for war. World War I became the first total war of modern times. To engage in war on immense scale authorities believed everyone must participate. That included children. Relentless campaigns of propaganda in both world wars focused special attention on kids. The immense scope of total war grew to dominate children's lives, their daily existence militarized by a world preoccupied by conflict.But we have often ignored wartime contributions of children. What were they expected to do? How were they persuaded to do it? How did it contribute to the war? In what ways did it affect their lives? What did they think about that? This history attempts to respond by examining activities of home-front children in the United States during both world wars.This revised edition considers recent research to extend the discussion of children's experiences in war. It includes an examination Table of ContentsPreface – Introduction – Children Meet Propaganda – How War Can Make Better Children. How Children Can Make – Education, Fitness and Public Policy – Mobilizing Kids for the Home Front – Youth Groups and Business – Militarizing Children’s Magazines – War and the Mind of a Child – Bibliography – Index.
£30.40
Bloomsbury Publishing PLC Advertising in America
Book SynopsisThis book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issuesdata collection, privacy, consumerism, technology, and othersregarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertisi
£52.25
Bloomsbury Publishing PLC Fashionable Childhood
Book SynopsisAnnamari Vänskä is Professor of Fashion Research at the Aalto University, Finland, and Visiting Professor at Shanghai College of Fashion, Donghua University, China. In 2013, she was awarded the prize for Adjunct Professor of the Year by the University of Helsinki, Finland.Translated by Eva Malkki, professional translator and managing director of the sole-proprietor translation company Evaberry Ltd, Finland.Trade ReviewVanska offers new perspectives on the common media refrains surrounding children’s appearance, sexuality, and “lost” innocence. This welcome contribution to the literature on children, fashion, and advertising provides important historical and theoretical context for a frank analysis of contemporary controversies, sexuality, portrayals of children, and child models. -- Jennifer Farley Gordon, Iowa State University.Little has been written about the impact of fashion imagery and the representation of children’s identities until now. Original, highly informed and well researched, this book is an important contribution to the field of fashion scholarship. -- Vicki Karaminas, Massey University, Wellington, New Zealand.Reader Alert: This book turns heads. Fashionable Childhood provides a unique insight into the mutually constitutive spheres of consumer culture, childhood and the visual representation of children. What follows is a compelling and insightful analysis of the significance of fashion and the contested terrain of childhood innocence. Anyone who thought fashion was marginal or trivial will think again. This book makes a valuable and timely contribution to the field, with a strikingly thought-provoking approach to making sense of modern childhood in contemporary times. -- Mary Jane Kehily, Professor of Gender and Education, The Open University, UKTable of ContentsIntroduction: Childhood as Media Spectacle 1 Historically Constructed Childhood 2 Fashionable Childhood 3 Innocent Children 4 Eroticized Innocence 5 Fashion as the Sexualizer of Children? 6 Heterosexual Innocence 7 Queer Children in Fashion Advertising 8 Sexualization is the Name of the Game Epilogue: The Right to One’s Own Style Bibliography Index
£25.64
McFarland & Co Inc Lights Camera Madison Avenue
Book Synopsis This inside look at the production of 20th century television commercials begins with a review of advertising''s beginnings going through the 1960s and early 1970s. The author, a career Mad man, recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ''s ranch, on the White House lawn, along Rome''s Appian Way, in Lady Astor''s dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.
£20.89
University of Toronto Press VIVA MAC
Book SynopsisThis is the first cultural history of MAC Cosmetics and charts the originally Canadian company's philanthropy around HIV/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.Trade Review"The book makes important contributions to urban history, the history of queer life, the history of corporate social responsibility, Canadian business history and the history of beauty and fashion." -- Catherine Carstairs, University of Guelph * Canadian Business History Association *Table of ContentsAcknowledgments Prologue: Rise Up Introduction: The Rules of Make-up Art Cosmetics Part I: Spaces of Original Possibilities 1 The Kitchen Sink 2 Fashion Capital 3 Caring Is Never Out of Fashion Part II: Creative Activism 4 Put Your Money Where Your Mouth Is 5 Selling Out 6 Dragging Theory into Practice Epilogue: The Brightest Jewel in Our Crown Notes Bibliography Index
£50.15
University of Toronto Press Words Have a Past
Book SynopsisWords Have a Past traces settler colonial narratives represented in newspapers produced in late nineteenth-century Indian boarding schools.Trade Review"Griffith has produced a nuanced exploration of the tensions and contradictions that not only marked the past in the form of the Residential School system, but has always existed and continues to exist in a web of related assumptions." -- Anne Lindsay * Prairie History *"[Words Have a Past] is a marvelous exploration of the language of colonialism, how the English language was cast as an innocent neutral force, and how this continues to be reflected in contemporary Canada. The book is easily accessible for all readers, well researched, and documented. It is simply a must-read that will aid in developing a deeper understanding of language, and colonialism roots and their ongoing impact in the present." -- Karl Hele, Mount Allison University * Anishinabek News *"Words Have a Past is an important contribution to the ongoing conversation on the assimilation policies of the Indigenous boarding school systems in North America, and importantly, Griffith’s message of settler responsibility and restitution for Indigenous linguicide and land loss is essential for all settlers to hear." -- Carling Beninger, University of Alberta * Canadian Journal of History *"Words Have a Past marks an important step in the study of residential school history by drawing our attention to newspapers as important historical sources, and the printing trade as an influential part of some students’ experiences. Further, in anchoring the book within critical Indigenous and Settler Colonial studies, Griffith provides a direction for scholarship on residential schooling that challenges approaches that situate the system wholly in the past; as a result of her conclusions, Griffith explicitly calls for justice and restitution—especially as it relates to language reclamation—for survivors and their communities. This is an essential read for those studying the residential school system, settler colonialism, history of media, and Canadian history." -- Natalie Cross and Thomas Peace, Huron University College * Journal of British Studies *"In this well researched and highly readable book, Jane Griffith analyzes six newspapers published in the late nineteenth and early twentieth century by five Indian boarding schools." -- Shurli Makmillen, Claflin University * Discourse and Writing *Table of Contents1. Bury the Lede: Introduction 2. Printer’s Devil: The Trade of Newspapers 3. Indigenous Languages Did Not Disappear: English Language Instruction 4. "Getting Indian Words": Representations of Indigenous Languages 5. Ahead by a Century: Time on Paper 6. Anachronism: Reading the Nineteenth Century Today 7. Layout: Space, Place, and Land 8. Concluding Thoughts
£41.65
University of Toronto Press Superfluous Women
Book SynopsisUsing firsthand interviews, archival documents, and visual analysis, Superfluous Women explores the intersections between art, protest, and feminism in today's Ukraine.Trade Review"Superfluous Women is clearly a labor of empathy and solidarity with Ukrainians, and the inter-revolutionary generation in particular. As a path-blazing study on the topic, it should be valued as the result of a decade’s worth of intellectual production, which included numerous research trips and prolonged periods of work in the region, amassing an archive, as well as the work of cultural diplomacy, translating and representing Ukrainian artists and activists in the West." -- Sasha Razor * H-SHERA *"[Zychowicz] introduces several important art projects and movements that are indicative of a unique time in Ukraine’s post-independence history. The author’s connection with the artists through interviews enhances the images and descriptions of works of art, manifestos, and political responses—including repressions of artists—that make up much of the book’s content." -- Emily Channell-Justive, Harvard Ukrainian Research Institute * H-Ukraine, H-Net Reviews *"Jessica Zychowicz’s Superfluous Women: Art, Feminism, and Revolution in Twenty-First-Century Ukraine is a groundbreaking study of feminist protest and how it is mediated in contemporary Ukraine. Examining the decade between 2004’s Orange Revolution and the Revolution of Dignity (2013–14), Zychowicz traverses a dazzling array of media, objects, and methods to reveal the vibrant histories of feminist collectives in Ukraine—from the infamous Femen and its media strategies to Ofenzywa’s engagement with photography to the work of the curatorial collectives HudRada and REP. Zychowicz herself is present throughout, as an interlocutor, archivist, and guide whose bracing prose will make this study an invaluable resource for readers in Slavic studies, feminist studies, and visual and media studies alike." -- MLA Aldo and Jeanne Scaglione Prize for Studies in Slavic Languages and Literatures Committee"[Zychowicz] seeks to examine the way feminism, as a concept and a set of practices, has shaped and continues to shape the political and cultural landscape of Ukraine … it will reach a welcome audience among scholars of feminism, art activism, contemporary art, cultural studies, and Slavic studies." -- Mayhill C. Fowler * The Russian Review *"Drawing attention to the protest spirit evident in Ukrainian society since the early 2000s as the consequence of the rejection of its bigger neighbor’s imperial ideology and aggression, the book reveals the artistic antecedents of Ukraine’s resistance against the Russian invasion in 2022." -- Halyna Kohut * Zeitschrift für Kunstgeschichte *"This book introduces many important urban struggles going on in Ukrainian art and activism to an anglophone audience." -- Vira Sachenko, Justus-Liebig-University Giessen * KULT_online *"Superfluous Women: Art, Feminism, and Revolution in Twenty-First-Century Ukraine is a significant study of the direct links between political context, protest actions, and art practices in this century … Zychowicz does not hesitate to introduce the reader to the complexities and ambiguities of the struggles for rights." -- Irina Genova * Aspasia *"Superfluous Women offers a valuable new contribution to the scarce English-language bibliography on contemporary Ukrainian art activism. With the Russian invasion of Ukraine, which has sparked worldwide interest in Ukrainian history and culture, Zychowicz’s book gains an even more important role." -- Halyna Kohut, Ivan Franko National University * Zeitschrift für Kunstgeschichte *"Superfluous Women is remarkable for its blend of erudite theory, close analysis of visual culture, and personal experience. The author’s first-hand engagement with the people and events she discusses facilitates a unique and well-balanced insight that any scholar of contemporary Slavonic studies should welcome." -- Kathleen Mitchell-Fox, Princeton University * Slavonic and East European Review *Table of ContentsList of Figures Acknowledgments Note on Translation and Transliteration of Terms Introduction 1. Performing Protest: Sexual Dissent Reinvented 2. An Anatomy of Activism: Virtual Body Rhetoric in Digital Protest Texts 3. The Image Is the Frame: Photography and the Feminist Collective Ofenzywa 4. Museum of Congresses: Biopolitics and the Self in Kyiv’s HudRada and R.E.P. Visual Art Collectives 5. Bad Myth: Picturing Intergenerational Experiences of Revolution and War Conclusion Bibliography
£51.85
University of Toronto Press VIVA MAC
Book SynopsisThis is the first cultural history of MAC Cosmetics and charts the originally Canadian company's philanthropy around HIV/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.Trade Review"The book makes important contributions to urban history, the history of queer life, the history of corporate social responsibility, Canadian business history and the history of beauty and fashion." -- Catherine Carstairs, University of Guelph * Canadian Business History Association *Table of ContentsAcknowledgments Prologue: Rise Up Introduction: The Rules of Make-up Art Cosmetics Part I: Spaces of Original Possibilities 1 The Kitchen Sink 2 Fashion Capital 3 Caring Is Never Out of Fashion Part II: Creative Activism 4 Put Your Money Where Your Mouth Is 5 Selling Out 6 Dragging Theory into Practice Epilogue: The Brightest Jewel in Our Crown Notes Bibliography Index
£22.49
University of Toronto Press The NearDeath of the Author
Book SynopsisThe Near-Death of the Author describes the plight of contemporary authors in the internet ageTable of ContentsList of Figures Acknowledgments Introduction 1. “Heroes with Names”: What Is the Author? 2. “I Don’t Own It”: Contemporary Complications 3. Who Is the Author / Who Are the Authors? 4. A Brief History of the Author 5. The Alleged Death of the Author: Post-structuralism and Postmodernism 6. The Author and Technology: Downloading vs. Copyright 7. Big Data Writing: Author as Algorithm 8. AI vs. the Author 9. “Creative ReUse”: Post-authorship in Internet Culture Notes Bibliography Index
£47.60
University of Toronto Press The NearDeath of the Author
Book SynopsisThe Near-Death of the Author describes the plight of contemporary authors in the internet ageTable of ContentsList of Figures Acknowledgments Introduction 1. “Heroes with Names”: What Is the Author? 2. “I Don’t Own It”: Contemporary Complications 3. Who Is the Author / Who Are the Authors? 4. A Brief History of the Author 5. The Alleged Death of the Author: Post-structuralism and Postmodernism 6. The Author and Technology: Downloading vs. Copyright 7. Big Data Writing: Author as Algorithm 8. AI vs. the Author 9. “Creative ReUse”: Post-authorship in Internet Culture Notes Bibliography Index
£19.79
University of Toronto Press Public Influence
Book SynopsisHow can twenty-first-century scholars and other experts engage with wider audiences beyond their peers? In Public Influence, Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement. Enlivened with discussions of an array of hot-button issues and sharp analysis of the delicate dynamics of social media, this book is essential reading for anyone who wants to harness the opportunities of public engagement in this vital digital age.Table of Contents1. Introduction 2. Saying What You Want to the Right Audience 3. Developing Ideas and Pitching an Op-Ed 4. Writing an Effective Op-Ed and Managing the Ensuing Conversation 5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets 6. Striking an Effective Online Voice 7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience 8. What You Need to Know about Political Labels 9. Sharpening Your Public Engagement 10. Dealing with Social Media Blowback 11. Navigating Personal Relationships through Political Debate 12. Conclusion Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)
£17.99
University of Toronto Press Public Influence
Book SynopsisIn Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement.Table of Contents1. Introduction 2. Saying What You Want to the Right Audience 3. Developing Ideas and Pitching an Op-Ed 4. Writing an Effective Op-Ed and Managing the Ensuing Conversation 5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets 6. Striking an Effective Online Voice 7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience 8. What You Need to Know about Political Labels 9. Sharpening Your Public Engagement 10. Dealing with Social Media Blowback 11. Navigating Personal Relationships through Political Debate 12. Conclusion Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)
£41.65
University of Toronto Press Digital Politics in Canada
Book SynopsisThe increased use of digital politics by citizens, groups, and governments over the last 25 years carried the promise of transforming the way politics and government was practiced. This book looks at Canadian political practice and the reality of the political process against those early promises.Trade Review"The pioneering research and insights in this book provide critical tools to understand and inform our response to digital politics. Such research enhances our capacity to unleash the potential for enhanced democratic participation and to comprehend and curtail practices that imperil it." -- Lori Williams, Mount Royal University * Alberta Views *Table of ContentsPreface: The Politics of Disruption David Taras Introduction: Twenty Years of Digital Politics in Canada Tamara A. Small and Harold J. Jansen Section I: Political Institutions 1. Digital Representation: The Normalization of Social Media into Political Offices Alex Marland and Stephen Power 2. Digital Government and Democratic Trust: From Online Service to Outward Engagement Jeffrey Roy 3. Open Government: Was It Just a Moment? Justin Longo 4. Internet Voting: Strengthening Canadian Democracy or Weakening It? Nicole Goodman and Chelsea Gabel 5. Electronic Surveillance: The Growth of Digitally-Enabled Surveillance and Atrophy of Accountability in Law Enforcement and Security Agencies Christopher Parsons 6. Political Parties: Political Communication in the Digital Age Tamara A. Small and Thierry Giasson 7. Digital Journalism: The Canadian Media’s Struggle for Relevance Christopher Waddell Section II: Political Digital Citizenship 8. Democratic Citizenship: How Do Canadians Engage with Politics Online? Harold J. Jansen, Royce Koop, Tamara A. Small, Frederic Bastien, and Thierry Giasson 9. Young People: Politics and Digital Technologies Allison Harell, Dietlind Stolle, Philippe Duguay, and Valérie-Anne Mahéo 10. Online Mobilization: Tweeting Truth to Power in An Era of Revised Patterns of Mobilization 2.0 in Canada Mireille Lalancette and Vincent Raynauld 11. Digital Indigenous Politics: “there’s more than one political show in town” Derek Antoine 12. Digital Feminism: Networks of Resistance, Neoliberalism, and New Contexts for Activism in Canada Samantha C. Thrift
£30.60
