Description
Book SynopsisThis is the first cultural history of MAC Cosmetics and charts the originally Canadian company's philanthropy around HIV/AIDS awareness and fundraising during the revitalization of the Toronto fashion industry, the rise of the AIDS epidemic in North America, and the commodification of social causes during the 1980s and 1990s.
Trade Review"The book makes important contributions to urban history, the history of queer life, the history of corporate social responsibility, Canadian business history and the history of beauty and fashion." -- Catherine Carstairs, University of Guelph *
Canadian Business History Association *
Table of ContentsAcknowledgments Prologue: Rise Up Introduction: The Rules of Make-up Art Cosmetics Part I: Spaces of Original Possibilities 1 The Kitchen Sink 2 Fashion Capital 3 Caring Is Never Out of Fashion Part II: Creative Activism 4 Put Your Money Where Your Mouth Is 5 Selling Out 6 Dragging Theory into Practice Epilogue: The Brightest Jewel in Our Crown Notes Bibliography Index
