Description
Book SynopsisAdvertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.
Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing.
Trade Review«This book is useful for classroom instructors seeking to teach students about the history of racist representations in the advertising industry.»
(Christopher Brown, Journalism & Mass Communication Quarterly 1-2/2018)
Table of ContentsContents: Edward Lama Wonkeryor: The History of Race in Advertising: Multicultural Marketing and Its Impact on African American Identity – Dana Saewitz/Edward Lama Wonkeryor: History of the Regulation of Ethnic Diversity in Advertising Agency Employment – Natalie P. Byfield: Modern Newspapers and the Formation of White Racial Group Consciousness – George Klay Kieh, Jr.: Racism, Political Communication, and American Presidential Elections – Edward Lama Wonkeryor: Diversity in Advertising in the Twenty-First Century.
