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Book Synopsis
The mid-20th century brought about an advertising renaissance in the western world. Technology boomed. Standards of living increased, innovation abounded, and ''luxury'' consumer products such as TVs, fridges and gas heating became readily available to the public. In order to sell them, ads needed to be as quirky and appealing as the new commodities themselves. This compact yet comprehensive book, written by an experienced design historian, explores the hand-in-hand development of advertisement and the many household amenities that we take for granted today.This book began its life as an offshoot of another, also written by Ruth Artmonsky, but focusing on the advertising of furniture. Her research led her to discover the expansive genre of domestic appliance advertising - not relevant to her book, but more than interesting enough to merit a new text in its own right. Adverts that caught Ruth''s eye include an advertisement for a gas iron, and a rare one of a man admitting he might be a

Powering the Home Fifty Years of Advertising Home

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    A Paperback / softback by Ruth Artmonsky, Stella Harpley

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      Publisher: Artmonsky Arts
      Publication Date: Publication Date: 17/01/2017
      ISBN13: 9780993587818, 978-0993587818
      ISBN10: 099358781X

      Description

      Book Synopsis
      The mid-20th century brought about an advertising renaissance in the western world. Technology boomed. Standards of living increased, innovation abounded, and ''luxury'' consumer products such as TVs, fridges and gas heating became readily available to the public. In order to sell them, ads needed to be as quirky and appealing as the new commodities themselves. This compact yet comprehensive book, written by an experienced design historian, explores the hand-in-hand development of advertisement and the many household amenities that we take for granted today.This book began its life as an offshoot of another, also written by Ruth Artmonsky, but focusing on the advertising of furniture. Her research led her to discover the expansive genre of domestic appliance advertising - not relevant to her book, but more than interesting enough to merit a new text in its own right. Adverts that caught Ruth''s eye include an advertisement for a gas iron, and a rare one of a man admitting he might be a

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