Industry and industrial studies Books

Book SynopsisFilm is an art form with a language and an aesthetic all its own. Since 1979, Film Art has been the best-selling and most widely respected introduction to the analysis of cinema. Taking a skills-centered approach supported by examples from many periods and countries, the authors help students develop a core set of analytical skills that will enrich their understanding of any film, in any genre. In-depth examples deepen students'' appreciation for how creative choices by filmmakers affect what viewers experience and how they respond. Film Art is generously illustrated with more than 1,000 frame enlargements taken directly from completed films, providing concrete illustrations of key concepts. Its Connect program includes invaluable tutorials featuring canonic film clips from the Criterion Collection. The thirteenth edition of Film Art includes extensively updated examples, and expanded coverage of digital filmmaking and the artistic and commerciTable of ContentsAbout The AuthorsPreface PART ONE • Film Art and Filmmaking CHAPTER 1 Film as Art: Creativity, Technology, and Business PART TWO • Film Form CHAPTER 2 The Significance of Film Form CHAPTER 3 Narrative Form PART THREE • Film Style CHAPTER 4 The Shot: Mise-en-Scene CHAPTER 5 The Shot: Cinematography CHAPTER 6 The Relation of Shot to Shot: EditingCHAPTER 7 Sound in the Cinema CHAPTER 8 Summary: Style and Film Form PART FOUR • Types of Films CHAPTER 9 Film Genres CHAPTER 10 Documentary, Experimental, and Animated Films PART FIVE • Critical Analysis of Films CHAPTER 11 Film Criticism: Sample Analyses PART SIX • Film Art and Film History CHAPTER 12 Historical Changes in Film Art: Conventions and Choices, Tradition and Trends GlossaryIndexOptional Chapters (available through Create and Connect’s ebook)Film Adaptations (supported by SmartBook)Writing a Critical Analysis of a FilmAdditional Resources for “Film As Art: Creativity, Technology, and Business”

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Book Synopsis‘A landmark book....A massively reported deep dive into the unparalleled corporate industrial giant Koch Industries....This impressively researched and well-rendered book also serves as a biography of Charles Koch, with Leonard providing an evenhanded treatment of the tycoon. Leonard's work is on par with Steve Coll's Private Empire and even Ida Tarbell's enduring classic The History of the Standard Oil Company.’ Kirkus Reviews   ‘Leonard’s superb investigations and even-handed, clear-eyed reportage stand out....American capitalism at its most successful and domineering is at the center of this sweeping history of a much-vilified company.’Publishers Weekly   ‘Leonard’s intricately developed and extensively researched history of the Koch empire is a colossal corporate biography that sheds important light on this closely guarded enterprise while simTrade Review'Kochland is a dazzling feat of investigative reporting and epic narrative writing, a tour de force that takes the reader deep inside the rise of a vastly powerful family corporation that has come to influence American workers, markets, elections and the very ideas debated in our public square. Leonard’s work is fair and meticulous, even as it reveals the Kochs as industrial Citizens Kane of our time.' -- Steve Coll, Pulitzer Prize-winning author of Private Empire'Christopher Leonard’s visionary, decade-spanning, and heart-rending investigation into the Koch Empire is indispensable not just for understanding the rise of corporate power in America, but for understanding America itself. Leonard’s book will take its place alongside Chernow’s Titan and Coll’s Private Empire as one of the great accounts of American capitalism.' -- Jesse Eisinger, author of The Chickenshit Club'Christopher Leonard’s Kochland is the kind of book that doesn’t come along that often – a mind-blowing feat of reporting about a highly secretive organisation. What’s even more amazing is that it seems destined to further convince both sides about the righteousness of their point of view. Those who believe in unfettered free-market capitalism will find much to feast on, while those concerned with the corrosive effects of growth at all costs will find more than enough to gorge on as well. And if the one side will see promise while the other sees peril, both should be able to agree on what this story is really about, which is power – and a terrifying amount of it at that.' -- Duff McDonald, New York Times bestselling author of The Firm'Christopher Leonard has produced an investigative feat: a hugely readable, entirely original, magisterial work on one of the most important subjects of our time – the weirdly cultish, terrifyingly successful empire built all-but invisibly by the billionaire sphinx Charles Koch.' -- Steve LeVine, author of The Oil and the Glory‘A landmark book....A massively reported deep dive into the unparalleled corporate industrial giant Koch Industries....This impressively researched and well-rendered book also serves as a biography of Charles Koch, with Leonard providing an evenhanded treatment of the tycoon. Leonard's work is on par with Steve Coll's Private Empire and even Ida Tarbell's enduring classic The History of the Standard Oil Company.’ * Kirkus Reviews *‘Leonard’s superb investigations and even-handed, clear-eyed reportage stand out....American capitalism at its most successful and domineering is at the center of this sweeping history of a much-vilified company.’ * Publishers Weekly *‘Leonard’s intricately developed and extensively researched history of the Koch empire is a colossal corporate biography that sheds important light on this closely guarded enterprise while simultaneously scrutinizing the nefarious underpinnings of American economic policies and practices.’ * Booklist *‘This page-turning exposé reveals the full extent of the Koch brothers’ influence on American capitalism.’ * Book Riot *‘If you want a crash course in the evolution of postmodern capitalism over the last five decades read Kochland....Leonard's study is exhaustive and engaging.’ * New York Journal of Books *

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Book SynopsisIntercultural Communication in Contexts examines communication in multicultural relationships and provides the tools for effective communication amid cultural, ethnic, and religious differences in domestic and global contexts. Students are introduced to the primary approaches for studying intercultural communication along with a theoretical and practical framework for applying the approaches in their own lives.Table of ContentsPart I: Foundations of Intercultural CommunicationChapter 1: Why Study Intercultural Communication?Chapter 2: The Study of Intercultural CommunicationChapter 3: Culture, Communication, Context, and PowerChapter 4: History and Intercultural CommunicationPart II: Intercultural Communication ProcessesChapter 5: Identity and Intercultural CommunicationChapter 6: Language and Intercultural CommunicationChapter 7: Nonverbal Codes and Cultural SpacePart III: Intercultural Communication ApplicationsChapter 8: Understanding Intercultural TransitionsChapter 9: Popular Culture and Intercultural CommunicationChapter 10: Culture, Communication, and Intercultural RelationshipsChapter 11: Culture, Communication, and ConflictChapter 12: Striving for Engaged and Effective Intercultural Communication

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Book SynopsisThroughout the seven editions of this book, Harrower has successfully deconstructed the process of laying out newspaper pages. For journalism students and professionals alike, countless designers have used this book to learn how to design and improve their skills as visual communicators. Harrowerâs unique voice and quirky sense of humor are still very much alive in the seventh edition.Table of ContentsIntroduction PrefaceQuick historyCurrent trendsDigital news designLooking aheadChapter 1: Fundamentals What it’s calledTools of the tradeBasic typographyFour basic elementsHeadlinesTextPhotosCutlinesDrawing a dummyA broadsheet dummyA tabloid dummyExercisesChapter 2: Story Stories without artMug shotsText shapesPhotos on the pageHorizontal photosVertical photosSquare photosDominant photosThe picture comboExercisesChapter 3. Page Design The gridPages without artPages with artModular page designFront page designDesigning Page OneMaking stories fitInside pagesDouble trucksBad juxtapositionsRules of thumbExercisesChapter 4. Photos Photo guidelinesPhoto constructsCompelling photosWeak photosFrom camera to pageProcessing digital imagesSizing photosHalftones & screensScanning imagesCropping photosStand-alone photosThe photo columnPhoto spreadsPhoto spread guidelinesStudio shotsPhoto illustrationsIllustrationsRisky businessExercisesChapter 5. Nuts & Bolts The flagLogos and sigsLiftout quotesDecks and summariesBylinesCredit linesSpacingRules and boxesRefers and promosBreaking up textJumpsChapter 6. Graphics Alternative Story FormsA.S.F. presentationsFast factsBio boxesListsChecklistsQ&A’sQuizzesSurveys and pollsQuote collectionsCharts and graphsTablesRatingsTimelinesStep-by-step guidesDiagramsMapsGraphics packagesPackage planningGraphics guidelinesGraphics galleryChapter 7. Special Effects Bending the rulesThe Stewart variationsWraparounds and skewsPhoto cutoutsMortises and insetsScreens and reversesDisplay headlinesColorAdding color to a pageColor guidelinesPrinting full colorChapter 8. The Redesign Redesigning your paperEvaluating your paperGathering examplesCompiling a shopping listBuilding prototypesTesting and promotionWriting a stylebookLaunching and following upRedesign galleryAppendix Exercise answersGlossaryIndexAcknowledgmentsCredits

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Book Synopsis"Journalism is often said to be the first rough draft of history. The most interesting aspect of this book is that Anna Arutunyan, an American-trained journalist working in Moscow, provides an insiderâs view of Russian journalism from a valuable perspective. As a result, the book gives a level of detail and anecdote about media personalities and outlets that is both informative and interesting."Sarah Oates, Slavonic and East European Review April 2011.This book introduces readers to the Russian media, its current landscape, and its history by outlining the chief challenges faced by Russian journalists on their quest for media freedom. Focusing on how the Government has traditionally controlled the media through censorship, financial involvement, and relations between media moguls and the State, the book analyses to what extent the Russian media has become 'free' since the fall of Communism. The author questions whether freedom is possible at all in a society wheTable of ContentsIntroduction The current media playing field Media and power: ownership in the age of free marketFreedom in the Russian press The Russian newspaper, then and now Television and film The role of radio: a common ear The internet, blogging and the media of the futureConclusion

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Book SynopsisThe accompanying Analysing Media Texts DVD-ROM is the winner of the 2006 British Universities Film and Video Council 'Learning on Screen Award' for Interactive Media (Course and Curriculum related content). More about the awards and the shortlist can be found at www.bufvc.ac.uk/conferences/learningonscreen/losawards.htmlVisit the Understanding Media series microsite. This book provides an engaging introduction to analysing media texts. Students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation. Each chapter provides readings and worked examples, from the classic 1959 film melodrama by Douglas Sirk, Imitation of Life, to contemporary television ads. The book has an accompanying DVDTable of ContentsIntroduction – Marie Gillespie and Jason ToynbeeSigns, Codes and Cultures – Jostein Gripsrud Genre – Gill BranstonMedia Storytelling : Analysing Film and Broadcast Narratives – Marie GillespieDiscourse Analysis and Content Analysis – David Hesmondhalgh The Politics of Representation – Jason Toynbee

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Book SynopsisThe contribution of this short book consists in a rigorous, axiomatic, and formal analysis of producer behavior, consumer behavior, general equilibrium, and the optimality of the market mechanism for resource allocation. "There can be no doubt that it is an important landmark of economic theory."-F.H. Hahn.

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Book SynopsisThis work analyzes the politics of anthropological knowledge from an critical perspective that alters existing understandings of colonialism. At the same time, it produces fresh insights into the history of anthropology.Table of ContentsText and context - anthropology and settler colonialism; white manAs flour - virgin birth in anthropology and Australian settler discourse; science, colonialism and anthropology - the logic of global transformation; mother-right - sex and property in Victorian anthropology; totemism yesterday, today and tomorrow - Victorian anthroplogyAs eternal dichtomy; survival in paradism shift - E.B. Taylor and the problem of text; repressive authenticity.

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Book SynopsisThis updated and substantially revised 2nd edition, like its predecessor, integrates a discussion of the latest theoretical developments with a comprehensive review of empirical work. With a more cohesive writing style, reduced size, additional invaluable information, and new problems to solve, Advanced Industrial Economics, Second Edition is a key text in industrial economics.Trade Review"This is an outstanding textbook. It covers practically anything one would ever want to include in a lecture course in Advanced IO, and it does so with the perfect blending of rigorous theory and advanced empirical analysis." Gianni De Fraja, University of York, and CEPR "Stephen Martin's book is a marvellous effort. No other text provides such a comprehensive and updated overview of the literature of modern industrial economics. I wholeheartedly recommend it for graduate courses in the subject or as a reference for any professional economist.... The feature that most distinguishes Advanced Industrial Economics from competitors is the extended treatment of the literature on empirical tests of market structure and performance. This was long overdue, and Martin has to be commended for introducing new generations of students to empirical work int his field. As a teaching tool, there is much to admire in the book as well: many of the issues are given a histroical perspective so that students can better appreciate the direction in which both the theory and the empirical work has progressed. Martin also provides a wealth of material on the book's website, including an extended discussion of the theory of contestable markets as well as a solutions manual." Times Higher Education Supplement, October 2002Table of ContentsPreface. 1. Introduction:. The Scope of the Field. Theory Versus Empiricism. Barriers to Entry and the Structure–Conduct–Performance. A Decade of High Theory. An Outline of the Book. 2. Foundations of Oligopoly Theory I:. Introduction. Cournot in his Own Words. The Classical Oligopoly Theory Formulation. Best-Response Functions. Existence. Stability. Comparative Statistics: The Number of Firms. Limiting Behavior. Conclusion. 3. Foundations of Oligopoly Theory II:. Introduction. Cournot Duopoly as a Static Game. Static versus Dynamic? (Nash versus Cournot?). Conjectural Variations. The Coefficient of Cooperation. Representative Consumer Models of Product Differentiation. Cournot with Product Differentiation. Bertrand with Product Differentiation. Prices versus Quantities. Supply Function Oligopoly. Two-stage Capacity-constrained Competition. Conclusion. Problems. 4. Foundations of Oligopoloy Theory III:. Hotelling. Beyond Hotelling. Vertical Product Differentiation. The Relation between Models of Horizontal and Vertical Differentiation. Conclusion. Problems. 5. Early Empirical Studies of Structure–Conduct–Performance Relationships:. Introduction. Bain and the Critics. Early Econometric Work. Summary. 6. Debates over Interpretation and Specification:. Introduction. Market Power versus Efficiency. Measurement Issues in the Diagnosis of Market Power. Identification. Firm Effects versus Industry Effects. Conclusion. Problems. 7. Empirical Studies of Market Performance:. Introduction. Conjectures. Time Series. Avoiding Cost Data I: NEIO. Avoiding Cost Data II: The Solow Residual. Validity Checks. Event Studies. Price Versus Rate of Return. The Persistence of Profits. Not the Last Word. 8. Strategic Behavior: Investment in Entry Deterrence:. Introduction. Excess Capacity. Switching Costs. Raising Rivals' Costs. Predatory Pricing. Limit Pricing. Advertising and Limit Pricing. Animal Farm. Conclusion. Problems. 9. Advertising:. The Dorfman–Steiner Condition and Generalizations. Advertising as a Signal of Quality. Welfare Consequences of Advertising. The Duration of Advertising Effects. The Advertising Response to Entry. Conclusion. Problems. 10. Collusion and Noncooperative Collusion:. Introduction. Noncooperative Collusion in a Static Model. Noncooperative Collusion in Repeated Games. Price Wars. Conscious Parallelism. Facilitating Practices. Empirical Studies of Collusion. Conclusion. Problems. 11. Market Structure, Entry, and Exit:. Introduction. The Measurement of Seller Concentration. Entry Conditions and Market Structure. Product Differentiation as a Barrier to Entry. Financial Markets. Empirical Studies of Market Structure. Entry. Exit. Empirical Studies of Entry and Exit. Conclusion. Problems. 12. Firm Structure, Mergers, and Joint Ventures:. Introduction. Why are There Firms?. Corporate Governance. Business Groups. X-inefficiency. Horizontal Mergers. Vertical Mergers and Vertical Foreclosure. Diversification and Conglomerate Mergers. The Market for Corporate Control. Joint Ventures and Equity Interests. Conclusion. Problems. 13. Vertical Restraints:. Introduction. Incentives to Impose Vertical Restraints. Empirical Evidence. Conclusion. 14. Research and Development:. Introduction. Stylized Facts. Deterministic Innovation. Stochastic Innovation. Absorptive Capacity. Patents. Empirical Studies of R & D. Final Remarks. Problems. References. Index of Names. Index of Subjects.

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Book SynopsisThe Occupational Outlook Handbook (OOH) is the premier, nationally recognized source for career information. Especially designed to provide valuable up-to-date information, the Handbook is great for all individuals making decisions about their future including students about to graduate from high school or college, recent graduates, individuals returning to the workforce after an absence, or anyone looking for a career change. It has been used by millions since the 1940s. The completely updated OOH reflects employment information released in September 2022. It includes information on the fastest-growing occupations, number of new jobs, and a summary of the highest-paying occupations.This Handbook contains numerous occupations profiles and includes information on: Duties required by the occupation Work Environment Education and training needed Median pay Important qualities for the job Licenses, certification, and registrations needed Contact information to learn more about the occupation Job outlook Special features include: Assumptions and methods used in preparing employment projections A comprehensive appendix summarizing the occupations Data for occupations not covered in detail Employment projections Glossary of terms used throughout the book Occupational information network coverage; and a detailed index

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Based on archival research, this is a history of the Russo-Chinese border which examines Russia's expansion into the Asian heartland during the decades of Chinese decline and the 20th-century paradox of Russia's inability to sustain political and economic sway over its domains.

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Book Synopsis‘National Systems of Innovation’ presents a new perspective on the dynamics of the national and the global economy. Its starting point is that the international competitiveness of nations is founded on innovation. This book is an invaluable reference document for all those working in economics.Table of ContentsList of Tables; List of Figures; Preface; Introduction; Part I. Towards a New Approach to National Systems of Innovation; Part II. A Closer Look at National Systems of Innovations; Part III. Opening National Systems of Innovation: Specialisation, Multinational Corporations and Integration; Postscript; References

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Book SynopsisThis book introduces the critical concepts and debates that are shaping the emerging field of game studies. Exploring games in the context of cultural studies and media studies, it analyses computer games as the most popular contemporary form of new media production and consumption. The book: Argues for the centrality of play in redefining reading, consuming and creating culture Offers detailed research into the political economy of games to generate a model of new media production Examines the dynamics of power in relation to both the production and consumption of computer games This is key reading for students, academics and industry practitioners in the fields of cultural studies, new media, media studies and game studies, as well as human-computer interaction and cyberculture.Table of ContentsIntroduction: Computer Games as New MediaThe Ludological Turn: What Play Theory Brings to the Analysis of New Media Why We Get the Games We Get: The Political Economy of GamesNetworks Of TechnicityUnderstanding Games as ‘Texts’Cyborg Spectatorship: Untying the Knots of GameplayInterventions and Recuperations

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Book SynopsisRuhrchemie AG, a chemical company based in Oberhausen (Germany) has, since its founding in 1928, consistently maintained a photographic archive of the company's history. In addition to numerous professional and amateur photographers, whose pictures were shown in company magazines and brochures, Ruhrchemie commissioned photographs from luminaries of the profession such as Albert Renger-Patzsch and Robert H usser. This book of photographs presents a selection from the wide range of images in the collection, including factory architecture, industrial landscapes, and employees. Renger-Patzsch's cool approach, which aimed for objectivity, was ideally suited to the representation of both industrial architecture and engineering structures. In contrast to Renger-Patzsch's images, which are mostly devoid of human beings, H usser photographed the workers in the workplace. Apart from his trademark black and white photos, more than one hundred color slides have been preserved in the company's archive. Many of these are published here for the first time. Text in English and German. Contents: A directed view. Industrial photography for the Ruhrchemie AG in Oberhausen; Asrchitectures, Processes, Products; Chemical Images. The Ruhrchemie in photographic records. Photographers: Albert Renger-Patzsch / Karl Hugo Schm lz / Ludwig Windstosser / Bernd and Hilla Becher / Rudolf Holtappel / Robert H usser / Joachim Schumacher / Hermann Dornhege / Christian Diehl.Table of ContentsContents: A directed view. Industrial photography for the Ruhrchemie AG in Oberhausen; Asrchitectures, Processes, Products; Chemical Images. The Ruhrchemie in photographic records. Photographers: Albert Renger-Patzsch / Karl Hugo Schmölz / Ludwig Windstosser / Bernd and Hilla Becher / Rudolf Holtappel / Robert Häusser / Joachim Schumacher / Hermann Dornhege / Christian Diehl.

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Book SynopsisIn the countries of Central and Eastern Europe, a certain type of industry has rapidly developed - an industry that produces nothing physical. Storing, packaging, classifying, assembling, and other ancillary processes of manufacturing and distribution are carried out 24/7 in extensive logistics parks. Their vast sites, often brightly lit during night hours, have doubled in terms of area covered every four years during the past two decades. These Steel Cities, as some locals have termed them, occupying increasing amounts of what had been fertile farmland, deeply affect the lives of local residents, and create entirely new relationships. This book investigates the Steel Cities' impact on landscape and society from various perspectives. It reveals the architectural and spatial, legal, economic, social, and environmental ramifications of the logistics system in this region and elsewhere. It examines these logistics centres on three scales: as an architectonic-landscape entity the size of a small town, as a network that reshapes the map of Europe so to define its own territoriality, and as part of the everyday life of the workers inside and the residents around them. Text in English and Czech.

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Book SynopsisAlthough many leadership concerns are universal across industries, healthcare presents unique leadership challenges. The complex environment, financial pressures, and life-or-death nature of the work are unlike anything else. Exceptional Leadership describes the professional and personal skills and behaviors that managers need to lead successfully and thrive in healthcare''s high-stakes environment. The book offers a leadership competency model based on four themes: well-cultivated self-awareness, compelling vision, a real way with people, and masterful execution. Each competency is covered in its own chapter that defines it, provides examples and advice, and outlines common skill deficits.The third edition of this book has been revised to reflect contemporary issues and the latest research on leadership. Individual and organizational challenges faced in the aftermath of the COVID-19 pandemic are discussed in several chapters. The opening case study that threads throughout the book, vignettes at the end of each chapter, self-reflection questions, and the self-development plan have also been revised and continue to offer opportunities for applying the competencies.

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Book SynopsisThe world changed in 2020. An outbreak of Covid-19 turned into a worldwide pandemic followed by the Russian invasion of Ukraine just two years later. Two black swan events in the span of 24 months. LNG: After the Pandemic dives into the lessons learned from this unprecedented combination of events. Numerous trends are covered including volatile prices, the post-pandemic slump, increasing exports, the jump in European demand, and the pressures of decarbonization. This book considers the implications of these trends and sets the stage by looking at the fundamental changes in the industry that have occurred over the past decade. This new LNG landscape may help us discern where the industry’s future lies. Despite the rhetoric, LNG is here to stay.Trade ReviewThis book could not be more timely. Accessible, absorbing, and informative, it is a must-read for anyone interested not just in LNG, but global energy, geopolitics, and the energy transition. Tusiani and Shearer peel back the layers of a rapidly evolving industry in a way that is useful to policy makers and industry insiders alike. - Jason Bordoff, Founding Director, Center on Global Energy Policy at Columbia University's School of International and Public Affairs.LNG has taken center stage during the Ukrainian crisis. This book will help the reader, whether an industry professional, policy maker or interested lay person understand the role LNG plays in the world's energy supply. A quick and comprehensive read. - Christopher J. Wiernicki, Chairman, President and CEO, American Bureau of Shipping (ABS)

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Book SynopsisSharing the authors' extensive experience in working at the interface between academia, industry and government, this book is designed to enable powerful universityindustry partnerships that can play a pivotal role in achieving the 17 UN Sustainable Development Goals (SDGs).Table of Contents1. A journey from transactional to transformational alliances 2. Enabling an environment for transformational strategic alliances 3. Developing and managing alliances 4. Leading and executing sustainable relationships 5. Looking into the future: the next decade Conclusion

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Book SynopsisProductivity and Reliability-Based Maintenance Management, Second Edition is intended to provide a strong yet practical foundation for understanding the concepts and practices of total productive maintenance (TPM) management—a proactive asset and resource management strategy that is based on enhancing equipment reliability and overall enterprise productivity. The book is intended to serve as a fundamental yet comprehensive educational and practical guide for departing from the wait-failure-emergency repair cycle that has plagued too many industries, instead advancing a proactive and productive maintenance strategy. It is not intended to be a how-to-fix-it manual, but rather emphasizes the concept of a world-class maintenance management philosophy to avoid the failure in the first place. Universities, junior and community colleges, and technical institutes as well as professional, corporate, and industrial training programs can benefit by incorporating these fundamental concepts in their technical and managerial curricula. The book can serve as a powerful educational tool for students as well as for maintenance professionals and managers. In addition to updating the previous historical and statistical data and tables, the second edition expands on and adds to case studies based on current maintenance-related events. Several numerical examples and explanations are revised in order to enhance the clarity of the methodology. The second edition introduces the readers to the state-of-the-art concepts of the Internet of Things (IoT), smart sensors, and their application to maintenance and TPM. Table of Contents About the Author Preface Acknowledgments 1 Introduction 2 Statistical Applications 3 Preventive Maintenance 4 Predictive Maintenance 5 Nondestructive Testing and Evaluation 6 Implementing TPM 7 TPM Implementation and Process Improvement Tools 8 Facility Maintenance Projects Planning and Control 9 Computerized Maintenance Management Systems Case in Point: CMMS and ISO/QS Certification Solutions and Answers to Selected Questions Index

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Book SynopsisBuild a âœcognitive brandâ that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoplesâ thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears, world-renowned marketing thought leader Sandeep Dayal explains how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer mindsâand create effective marketing strategies to build the kind of loyalty that fuels todayâs iconic brands. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves: Does this brand give me good vibes? Does what this brand says make sense to me? Will I be happier if I buy this brand? These three factorsâgood brand vibes, brand sense, and brand resolveâare the hidden mantra that push cTable of ContentsPART ONEHOW BRAIN SCIENCE IS REVOLUTIONIZING BRANDINGCHAPTER 1 Brands That Rock CHAPTER 2 Beyond the Illusions of the Past CHAPTER 3 Right Between Your Ears PART TWOCOGNITIVE BRANDS: DESIGNCHAPTER 4 Brands That Work the Way the Brain Does CHAPTER 5 Brand Vibes: Tugging at the Heartstrings CHAPTER 6 Brand Sense: Using System 1 Easersto Go with the Flow CHAPTER 7 Brand Sense: Using System 2 Deliberatorsto Form New Brand Loyalties CHAPTER 8 Brand Resolve: A Mantra for Happiness CHAPTER 9 For the Love of Kids CHAPTER 10 Brands with Purpose PART THREECOGNITIVE BRANDS: EXECUTIONCHAPTER 11 Tales from the Trenches—Brand Execution CHAPTER 12 Brand Sensations CHAPTER 13 Minding Your Manners CHAPTER 14 Where Do We Go from Here? Acknowledgments Notes Index

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Book SynopsisThis work provides an analysis of the inner workings of Japan's keiretsu - the corporate alliances that have been the cause of much debate. The text aims to reveal what the keiretsu really are and how they work, covering topics such as how foreign firms can circumvent the keiretsu.Table of ContentsBehind the mask; keiretsu as a government tool; fortress keiretsu; stranglehold on business?; life beneath the keiretsu; how foreign firms can circumvent the keiretsu in Japan; turning the tables; keiretsu as fair play?; invincible or over the hill?; the keiretsu tomorrow.

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Book SynopsisThis survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.Table of ContentsPart One: FoundationsIntroduction 1 History of Broadcast Media 2 History of Cable, Home Video, and theInternet 23 Audio and Video Technology Part Two: How It Is4 Radio Today5 Broadcast and Cable/Satellite TV Today6 The Internet, Web Audio, and Web Video Part Three: How It’s Done7 The Business of Broadcasting, Cable, and New Media 8 Radio Programming 9 TV Programming Part Four: How It’s Controlled10 Rules and Regulations 11 Self-Regulation and Ethics Part Five: What It Does12 Ratings and Audience Feedback 13 Effects GlossaryCredits Index

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Book SynopsisThe Art of Public Speaking personalizes learning for every student no matter who they are or where they are, ensuring that they come to your public speaking class confident, prepared with the principle foundations, and ready to participate in your teaching and coaching. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

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Book SynopsisNo other textbook offers a more engaging and accessible approach to newswriting than Inside Reporting. While emphasizing the basics, this new edition offers a wealth of information on digital reporting and packaging stories in modern, interactive ways. It also includes more useful advice on feature writingâfrom stories to reviews and column-writingâthan any other textbook in the field.Table of ContentsIntroduction AcknowledgementsChapter 1. The Story of JournalismChapter 2. How Newsrooms Work Chapter 3. Newswriting Basics Chapter 4.Reporting Basics Chapter 5. Covering the News Chapter 6. Beyond Breaking News Chapter 7. Law and Ethics Chapter 8. Online ReportingChapter 9. Broadcast Journalism Chapter 10. Public Relations The MorgueAppendix

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Book SynopsisWell-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, âappsâ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readersâ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.Table of ContentsBrief ContentsPart I The Nature and History of Mass Communication Chapter 1 Communication: Mass and Other FormsChapter 2 Perspectives on Mass CommunicationChapter 3 Historical and Cultural ContextPart II Media Chapter 4 The Internet and Social MediaChapter 5 NewspapersChapter 6 MagazinesChapter 7 BooksChapter 8 RadioChapter 9 Sound RecordingChapter 10 Motion PicturesChapter 11 Broadcast TelevisionChapter 12 Cable, Satellite and Internet TelevisionPart III Specific Media ProfessionsChapter 13 News Gathering and ReportingChapter 14 Public RelationsChapter 15 AdvertisingPart IV Regulation of the Mass MediaChapter 16 Formal Controls: Laws, Rules, Regulations.Chapter 17 Ethics and Other Informal ControlsPart V Impact of the Media Chapter 18 Social Effects of Mass CommunicationGlossary Photo Credits Index

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Book SynopsisFor more than fifty years, Fundamentals of Voice and Articulation has helped students develop effective voice and speech habits with its amusing exercises and lively practice material.Table of ContentsChapter 1. A Preview Chapter 2. Sound Off! The Beginnings of Voice Chapter 3. Put Your Best Voice Forward! Quality Chapter 4. Speak Up! Loudness Chapter 5. Articulate! Chapter 6. Conserve Your Consonants Chapter 7. Varnish Your Vowels Chapter 8. Discipline Your Dipthongs Chapter 9. Be Varied and Vivid-Expressiveness AppendicesAppendix A: Pronounciation and VocabularyAppendix B: Suggested ChecklistsAppendix C: Voice and Speech Profile and Analysis Charts GlossaryIndex

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Book SynopsisThe formal theory of bargaining originated with John Nash's work in the early 1950s. This book discusses the developments in this theory. It uses the tool of extensive games to construct theories of bargaining in which time is modeled explicitly, and also applies the theory of bargaining to the study of decentralized markets.Trade Review"This is a well written book on an important topic. Everyone should run out and buy a copy." --GAMES AND ECONOMIC BEHAVIOR "Osborne and Rubenstein's authoritative book represents a landmark in the evolution of bargaining theory. Future research in the field will undoubtedly take the ideas presented in this book as a starting point. Accordingly, it should be read and digested by anyone with a serious interest in formal models of the bargaining process." --CANADIAN JOURNAL OF ECONOMICSTable of ContentsIntroduction. Bargaining Theory: The Axiomatic Approach. Nash's Solution. The Strategic Approach. A Model of Alternating Offers. The Relation between the Axiomatic and Strategic Approaches. A Strategic Model of Bargaining between Incompletely Informed Players. Models of Decentralized Trade: First Approach Using the Nash Solution. Strategic Bargaining in a Steady State Market. Strategic Bargaining in a Market with One-Time Entry. The Role of the Trading Procedure. The Role of Anonymity. References. Index.

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Book SynopsisRichard McGregor''s The Party has been established as the book on China and its political leadership. It is indispensable to understanding what may soon become the most powerful country on earth, and here is it is newly updated to include material on the once-in-a-decade leadership changes taking place in November 2012.Newly updated version including analysis of the once-in-a-decade leadership changes taking place in November 2012China''s Communist Party is the largest, most powerful political machine in the world. Here, Richard McGregor delves deeply into its inner sanctum, revealing how this secretive cabal keeps control of every aspect of the country - its military and media, legal system and businesses, even its religious organizations. How has the Party merged Marx, Mao and the market to create a global superpower? And what does this mean for the world?''Extraordinary'', Sunday Times''Masterful ... entertaining and insTrade ReviewExtraordinary * Sunday Times *Masterful ... entertaining and insightful * Economist *Superb ... an essential, riveting guide to how the rising power really works -- Jonathan FenbyIf you read only one book about China this year, it should be this one. And if you do not read this book, you probably do not understand China today -- Arthur Kroeber * China Economic Quarterly *A compelling exploration of the world's largest and most successful political machine * New Statesman *A book that is as informative as it is entertaining ... China has been transformed. The system that takes the credit is brilliantly described by McGregor -- Chris Patten * Financial Times *McGregor is one of the best foreign journalists who have reported from China. The Party draws on two decades of superb reporting ... A fine contribution for those who want to know about the rising power they will face in the decades ahead -- Ezra Vogel, Professor Emeritus, Harvard UniversityFew outsiders have any realistic sense of the innards, motives, rivalries, and fears of the Chinese Communist leadership. But we all know much more than before, thanks to Richard McGregor's illuminating and richly-textured look at the people in charge of China's political machinery ... invaluable for anyone trying to make sense of China's future plans and choices -- James Fallows, National Correspondent for The AtlanticFascinating and ambitious ... Richard McGregor lays bare the secretive machinery of the party -- Gady Epstein * Forbes *McGregor has done the world a service with his fascinating new book -- Peter Hartcher * Sydney Morning Herald *A fascinating read ... in an age when Chinese economic influence is reaching new levels, it is an invaluable exercise in understanding the operation of the most powerful political party in the world -- Ian Kehoe * Sunday Business Post *A vivid narrative, sprinkled with humour and insight ... amazing characters ... an engrossing read * South China Morning Post *Gripping ... McGregor brings to life the characters behind the icons of Chinese power and wealth, the figures that built the Shanghai skyline and rebuilt Beijing for the Olympics. More importantly, he gives us a feel for the dynamics behind China's rise * Irish Times *A lively and penetrating account of a party that ... has clung to secrecy as an inviolable principle -- Andrew Higgins * Washington Post *Eminently readable ... McGregor has done a great service to those who would hope to better understand where China's power lies * China Economic Review *An illuminating glimpse behind the red curtain ... McGregor's lucid dissection shows how top-ranked party members - indeed the party itself - sit outside the law * Metro *

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Book SynopsisThe Industrial Revolution has sometimes been regarded as a catastrophe which desecrated the English landscape and brought social opporession and appalling physical hardship to the workers. In this book, however, it is presented as an important and beneficial mark of progress. In spite of destructive wars and a rapid growth of population, the material living standards of most of the British people improved, and the technical innovations not only brought economic rewards but also provoked greater intellectual ingenuity. Innovation is therefore seen by Ashton not just as an economic course but as a social and cultural process influenced by factors such as war and peace and the framework of law and institutions. Lucidly argued and authoritative, this bookplaces the phenomenon of the Industrial Revolution in a stimulating perpsective. A new Preface by Professor Pat Hudson outlines the results of recent research precipitated by Ashton''s themes: the true causes of population growth in the eiTable of ContentsPreface ; Introduction ; 1. The Earlier Forms of Industry ; 2. The Technical Innovations ; 3. Capital and Labour ; 4. 'Individualism' and 'Laisser-faire' ; 5. The Course of Economic Change ; Bibliography; Index; Map

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Book SynopsisThe Vital Few, a study of the contribution of entrepreneurs to the American economy, provides portraits of the men and women whose individual enterprise has helped to establish the character of the American businessperson and to carry our economy forward from colonial times. Examining such legendary figures as William Penn, Eli Whitney, Henry Ford, and J. Pierpont Morgan in their social and economic environment, Jonathan Hughes illuminates each period ofAmerican economic history and provides insights into the workings of American business and the special qualities required of its super-achievers. Taking into account such dramatic changes in the economy as theexplosive growth of government and the puzzling effects of stagflation, Hughes has now expanded his original volume. The new edition includes two additional biographies and a short essay on the nature of bureaucracy in both the government and the private sector. Both biographies are of bureaucratic entrepreneurs, whose work in Trade Review"A landmark in American intellectual history, representing as it does a work in the great tradition of history writing... It is a joy to read a book established on the premise that large minds, hard work, and courage make things happen, that history is not an icy region of abstract forces."--W.F. Rickenbacker, National Review "A landmark in American intellectual history."--W.F. Rickenbacker, National Review "[Hughes's] biographical chapters...are excellent. They show wide reading, careful research, a lively and curious mind."--H.G.L. Aitken, American Economist "A classic further improved."--Kim McQuaid, Lake Erie College "The new chapters on Marriner Eccles and Mary Switzer round off John Hughes' book nicely....A lively read on an exciting subject. A classic further improved."--Kim McQuaid, Lake Erie College "Excellent. Comprehensive....Thought provoking."--Allan L. Korn, S.U.N.Y., Buffalo "Brilliant....Hughes makes judicious use of economic theory without letting the entrepreneurs be swallowed up by models....I recommend it strongly."--Paul McGouldrick, State University of New York, Binghamton "Extremely well written."--James A. Gherity, Northern Illinois University "[Hughes writes] with a learning that sits lightly and with flashes of wit and irreverence that make this...easy, pleasant and rewarding reading...Each one of his biographical subjects comes alive."--L.M. Hacker, The New York Times Book Review "The best collection of brief business biographies, thoughtful, balanced, and well-informed."--Vincent P. Carosso, New York University

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Book SynopsisWhy are some nations more technically creative than others and why do some highly innovative societies eventually stagnate? In this provocative study of the value and meaning of technological advance, Joel Mokyr considers how past physical and social conditions have influenced the development and reception of new ideas, and shows how these trends can guide future industrial strategies at a time when more countries than ever before are competing for the rewards of technical ingenuity.Trade ReviewThis is an important book about the determinants of technological creativity and why the West has been successful in promoting and adopting new technology for economic progress. The Lever of Riches is a valuable book that every economist should read. * Gary D. Libecap, University of Arizona, Journal of Comparative Economics 15 (1991) *it brings together a wealth of information on the development of technology and the means of analysing it ... it is so splendidly provocative * Roger Burt, University of Exeter, Economic History Review, Aug '91 *This is an ambitious and intriguing book ... What marks it out is the sophisticated handling of the theory of techonological change, within an evolutionary theoretical paradigm ... this is an important, erudite and engrossing book, and is lifely to be one of the key works in the emerging evolutionary analysis of technological change. It is essential reading for those interested in both economic history and the development of evolutionary economics. * Geoff Hodgson, University of Cambridge *Table of ContentsPart I: Introduction; Part II: Classical antiquity; The Middle Ages; The Renaissance and beyond; The years of miracles: the Industrial Revolution; The later Nineteenth century; Part III: Understanding technological progress; Classical and medieval technology; China and Europe; The industrial revolution: Britain and Europe; Part IV: Evolution and the dynamics of technological change

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Book SynopsisHow has Japan become a major economic power, a world leader in the automotive and electronics industries? What is the secret of their success? The consensus has been that, though the Japanese are not particularly innovative, they are exceptionally skilful at imitation, at improving products that already exist. But now two leading Japanese business experts, Ikujiro Nonaka and Hiro Takeuchi, turn this conventional wisdom on its head: Japanese firms are successful, they contend, precisely because they are innovative, because they create new knowledge and use it to produce successful products and technologies.Examining case studies drawn from such firms as Honda, Canon, Matsushita, NEC, 3M, GE, and the U.S. Marines, this book reveals how Japanese companies translate tacit to explicit knowledge and use it to produce new processes, products, and services.Trade ReviewWhen the authors detail specific examples of knowledge creation, the reader's interest awakens. * The Wall Street Journal *Nonaka and Tekuchi demonstrate for the reader how it is possible to transfer tacit knowledge into explicit, which in turn is used to create new knowledge. * Knowledge Management, June 2000 *Nonaka is indispensable. * Financial Times *Nonaka and Takeuchi have written an academic study that summarises their theories and presents case studies illustrative to a western audience ... a guide to practitioners, based on materials for workshops and consultancy by the authors. * Financial Times *Provides a perceptive and very relevant analysis of how Japanese companies go about creating new knowledge organizationally ... One of the most valuable new books I have covered ... for some time. * Long Range Planning *The book, an esoteric mixture of philosophy and practical guidance, has been a business bestseller in the US. * Charles Leadbeater, Financial Times *

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Book SynopsisThis book provides a range of empirical studies on how Japanese and US firms manage critical aspects of technology development and deployment. Among the industries discussed are electronics, pharmaceuticals, and automobiles. Almost all of the research has not been previously published.Trade ReviewThe particular benefit of this book is that it distinguishes a technology life cycle and analyzes each of its stages: research and development, process and product development, manufacturing management and methods, technology deployment, and organizational learning. * Booklist *Table of ContentsContributors 1: Jeffrey K. Liker, John E. Ettlie, and John Creighton Campbell: Engineering in Japan: Introduction and Overview I. Applied R&D 2: David T. Methé: Basic Research in Japanese Electronic Companies: An Attempt at Establishing New Organizational Routines 3: Thomas Roehl, Will Mitchell, and Ronald J. Slattery: The Growth of R&D Investment and Organizational Changes by Japanese Pharmaceutical Firms, 1975-1993 4: Howard E. Aldrich and Toshihiro Sasaki: Governance Structure and Technology Transfer Management in R&D Consortia in the United States and Japan 5: Richard N. Osborn and C. Christopher Baughn: Governing United States - Japan High-Technoloy Alliances II. Product-Process Development Practices 6: Daniel E. Whitney: Nippondenso Co. Ltd.: A Case Study of Strategic Product Design 7: Jeffrey K. Liker, Rajan R. Kamath, S. Nazli Wasti, and Mitsuo Nagamachi: Integrating Suppliers into Fast-Cycle Product Development 8: Allen Ward, Durward K. Sobek II, John J. Cristiano, and Jeffrey K. Liker: Toyota, Concurrent Engineering, and Set-Based Design 9: W. Mark Fruin: Competing in the Old-Fashioned Way: Localizing and Integrating Knowledge Resources in Fast-to-Market Competition III. Manufacturing Methods and Management 10: Patrick C. Hammett, Walton M. Hancock, and Jay S. Baron: Producing a World-Class Automotive Body 11: Izak Duenyas, John W. Fowler, and Lee Schruben: Japan's Development of Scheduling Methods for Manufacturing Semiconductors 12: John E. Ettlie and Peter Swan: U.S.-Japanese Manufacturing Joint Ventures and Equity Relationships IV. Technology Deployment and Organizational Learning 13: John Creighton Campbell: Culture, Innovative Borrowing, and Technology Management 14: Mary Yoko Brannen: Does Culture Matter? Negotiating a Complementary Culture to Support Technological Innovation 15: Thomas Y. Choi and S. Nazli Wasti: Institutional Pressures and Organizational Learning: The Case of American-Owned Automotive-Parts Suppliers and Japanese Shop-Floor Production Methods 16: Robert E. Cole: Reflections on Organizational Learning in U.S. and Japanese Industry 17: Jeffrey K. Liker, John E. Ettlie, and Allen C. Ward: Managing Technology Systemically: Common Themes Index

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Book SynopsisA microeconomic study of Indian industry focusing on market role, competition, concentration in private sector, competition vs collusion, and implications for sector performance.

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Book SynopsisThis volume is a comprehensive handbook for production, marketing and finacne strategies in the commercial exploitation of fisheries. It analyses global fishing production, disposition and import trade, and strategies for Indian exporters.

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Book SynopsisThe 1997 Asian Crisis principally affected Thailand, Indonesia, Malaysia, and Korea, as well as other East Asian countries heavily dependent on intra-regional trade. Banks and other financial institutions quickly become insolvent, and heavily indebted industrial firms went bankrupt. Many of these firms were affiliated with the business groups of this region, yet most groups did not immediately collapse, indeed they proved remarkably robust, some surviving and even prospering.This book examines these East Asian business groups and their subsequent restructuring following the Asian Crisis. East Asian nations embarked on very different trajectories to this common external shock. The Asian Crisis affected the inter-relationships among the socio-cultural environment, the state, and the market of each country quite differently and had distinct effects on the operations of these countries'' business groups. This slow yet divergent pattern of development provides evidence against theories of rapid global convergence.Yet East Asian business groups face an uncertain future. Foreign investors'' influence has increased substantially since the crisis, as East Asian governments had to accommodate their demands to keep attracting foreign capital. Governments supervise banks more closely and have loosened restrictions on mergers and hostile takeovers, further strengthening the discipline of the market. Various entry barriers that had inhibited foreign multinationals from competing in national markets were lifted, exposing business groups to intensified foreign competition. Under these new conditions, business groups in East Asia should reconfigure their business structures and adjust their corporate governance systems to regain momentum for further growth. Business groups will continue to be important vehicles for the sustained future growth of this region, and this book presents a substantial amount of new data on this, which will be of interest to academics, researchers, and advanced students of East Asian business, and business practitioners working within the region.Table of Contents1. Introduction: Business Groups in East Asia ; PART I: JAPAN AND FORMER NICS (NEWLY INDUSTRIALIZED COUNTRIES) ; 2. Japanese Business Groups: Continuity in the Face of Change ; 3. Korean Business Groups: The Financial Crisis and the Restructuring of Chaebols ; 4. Taiwanese Business Groups: Steady Growth in Institutional Transition ; 5. Singaporean Business Groups: The Role of the State and Capital in Singapore Inc. ; PART II: EMERGING MARKET COUNTRIES ; 6. Malaysian Business groups: The State and Capital Development in the Post-Currency Crisis Period ; 7. Thai Business Groups: Crisis and Restructuring ; 8. Indonesian Business Groups: The Crisis in Progress ; PART III: NEW HORIZONS FOR BUSINESS GROUPS IN EAST ASIA ; 9. Chinese Business Groups: Their Origins and Developments ; 10. Conclusion: The Future of Business Groups in East Asia

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Book SynopsisIndustrial Organization is a central branch of microeconomics that has historically provoked a great deal of debate among economists. Steve Martin draws on this debate and economic history in order to examine the economics of markets, industries and their participants and in doing so addresses the implications for public policy towards business behaviour. Industrial Organization in Context leads students through the essential concepts that are central to understanding the strategic behaviour of firms and the policy questions at the heart of Industrial Organization. It takes an international approach, examining both US Antitrust and EU Competition Policy and their development. Classic and contemporary examples serve to illustrate the theory and experimental tests of models help students to study economic questions.This book is accompanied by an Online Resource Centre which includes:For students: essay questions, links to useful websites, historical timelinesFor lecturers: Scientific WorTrade ReviewThe author has a delightful writing style, all the time making clear why he comes at the problems from a historical perspective. * Barry Keating, University of Notre Dame *The extensive coverage of both regulation and 10 topics in one book is rare. One always needs to supplement when teaching one or the other. This book fills that need. * Paroma Sanyal, Brandeis University *This is a very good text. It reads well and, importantly, it has the distinctive quality of providing a substantial amount of institutional and empirical material. This is invaluable in conveying to the reader the relevance of economic analysis. * R. Rothschild, Lancaster University *The book is up-to-date, it addresses issues that are important in the economy of the 21st century, and it does this integrating historial points, formal models and practical examples. A good all-round 10 book. * Laszlo A. Koczy, Obuda University, Budapest *Table of ContentsAPPENDICES

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