Greenwashing Books

Book SynopsisUncovers the devastating psychological, social and environmental costs of advertisingTrade Review'Examines the environmental, mental and social costs of advertising' -- 'Independent'‘A wonderfully witty, biting and really useful exploration of all the wrong that ads do’ -- 'Irish Independent''Brilliant work ... if you thought your brain was being gently warmed by the advertising industry, read this book and you'll realise it's being fried. I couldn't believe just how effective and how underhand some of the tactics being used in advertising are Badvertising shows how we are all prisoners, but it also passes us the keys to our cells. This book was a watershed moment for me. Since it can't have an advertising campaign, we all need to tell our friends about it.' -- Jeremy Vine, broadcaster, journalist, host of BBC Radio 2's Jeremy Vine show'A hugely timely and important book that grapples with advertising's role in enabling climate crimes - and sets out why and how we need to stop the industry's complicity in its tracks, for the sake of a liveable future.' -- Caroline Lucas MP'A much-needed book whose time has come. The continued advertising of high-carbon products at a time of climate crisis is a form of insanity. The authors are absolutely right to call for a ban, and it can't happen too soon.' -- Bill McGuire, Professor Emeritus of Geophysical & Climate Hazards, UCL'Why do we allow adverts that actively promote our own destruction? Halting climate catastrophe is hard enough without ads selling things that pollute more. It's extraordinary the simple case for tobacco-style bans hasn't been made so clearly before. With Badvertising, Simms and Murray have done the world an urgent favour. Funny and readable, [it] will make us all see the world and the advertising we are immersed in 24/7 in a very different way.' -- Dr Chris Van Tulleken, infectious diseases doctor, broadcaster and author of 'Ultra-Processed People''Simms and Murray are right to lay so much blame at the door of the advertising industry ... [they] are clear-headed guides through the fog. Learn the history, be enraged at the tactics, and join the struggle for a less polluted public sphere.' -- Sam Knights, writer, actor, activistTable of ContentsList of Figures Preface Introduction: Advertising and the Insidious Rise of Brain Pollution 1. Badvertising, Priming, Propaganda and Surveillance Advertising 2. How Advertising Increases Consumption 3. How We Banned Tobacco Advertising 4. Sports Advertising and Sponsorship: The Great Pollution Own Goal 5. How Big Car Persuaded Us to Buy Big Cars 6. How Airlines Took Us For a Ride 7. Why Self-Regulation Isn’t Working 8. A World Without Advertising Acknowledgements Notes Index

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Book SynopsisA gripping new investigation into the underbelly of digital technology, which reveals not only how costly the virtual world is, but how damaging it is to the environment. If digital technology were a country, it would be the third-highest consumer of electricity behind China and the United States. Every year, streaming technology generates as much greenhouse gas as Spain — close to 1 per cent of global emissions. One Google search uses as much electricity as a lightbulb left on for up to two minutes. It turns out that the ‘dematerialised’ digital world, essential for communicating, working, and consuming, is much more tangible than we would like to believe. Today, it absorbs 10 per cent of the world’s electricity and represents nearly 4 per cent of the planet’s carbon dioxide emissions. We are struggling to understand these impacts, as they are obscured to us in the mirage of ‘the cloud’. The result of an investigation carried out over two years on four continents, The Dark Cloud reveals the anatomy of a technology that is virtual only in name. Under the guise of limiting the impact of humans on the planet, it is already asserting itself as one of the major environmental challenges of the twenty-first century.Trade Review‘Guillaume Pitron recalls the origins of digital technology and explains how this new communication tool has catastrophic consequences on our environment … What happens when you send an email? What is the geography of clicks? What ecological and geopolitical challenges do they bring without our knowledge? This is the subject of The Dark Cloud … For two years, the journalist followed, on four continents, the route of our emails, our likes, and our vacation photos.’ -- Margherita Nasi * Le Monde *‘It reveals the environmental cost of a dematerialised sector. Between the strategies of the giants who keep us in the illusion of a clean internet and the difficulty of feeling pollution that has no taste or smell, the investigator reveals the underside of the internet.’ -- Marina Fabre, Novethic‘An incredible investigation.’ -- France Inter‘Absolutely fascinating.’ -- Ali Baddou, C l’hebdo, France 5‘A landmark book.’ * Le Figaro *‘An illuminating study.’ * L’Obs *‘A riveting investigation that, just like a thriller, sets out to open our eyes about the material impact as well as the economic and geopolitical issues of a totally wired world.’ * L’ADN *‘Insightful.’ * Sciences et Avenir *‘A colossal work.’ * Marianne *‘In The Dark Cloud, Guillaume Pitron exposes the supposed immateriality of the internet as one of the more pernicious of tech bro delusions. … rather than saving us from the destructive tendencies of capitalism, the digital realm intensifies them, with the tech companies committed to exponential, unplanned growth irrespective of the environmental consequences …[The Dark Cloud] demonstrates convincingly that we can’t flee from our messed-up analogue world into some digital alternative. Our problems are material – and they require material solutions.’ -- Jeff Sparrow * The Saturday Paper *‘Today has two battlegrounds - carbon and silicon. In The Dark Cloud, journalist Guillaume Pitron explains the distinction between these two battlegrounds is a carefully crafted illusion. Our screens are not portals to an infinity beyond the material. Far from lacking a footprint, technology actually has an immense cost in resources, energy and environmental destruction … Pitron is a master of articulating the material cost of the “immaterial” … It’s only through works such as Dark Cloud … that laboriously map the immense, insatiable machine that we realise it’s one minute to midnight on the doomsday clock, and we’re all asleep. Well, here is your wake-up call.’ -- Jason Steger * The Sydney Morning Herald *‘This illuminating report from journalist Pitron (The Rare Metals War) … succeeds in exposing the unseen hardware and processes that keep the modern world running … Anyone who’s ever wondered where, exactly, “the cloud” is located will want to check this out.’ * Publishers Weekly *‘Pitron’s captivating book delivers an illuminating and exquisitely written insight into the hidden world explaining the often hidden environmental costs that come with, for example, downloading this book review.’ -- Thomas Klikauer * International Journal of Communication *Praise for The Rare Metals War: ‘Recognising that the latest technologies might not be as green as we like to think is a good place to start planning for a better world.’ -- John Arlidge * The Sunday Times *Praise for The Rare Metals War: ‘Pitron weighs the awful price of refining the materials, ably blending investigative journalism with insights from science, politics, and business.’ -- Simon Ings * New Scientist *Praise for The Rare Metals War: ‘[E]xposes the dirty underpinnings of clean technologies in a debut that raises valid questions about energy extraction.’ * Publishers Weekly *Praise for The Rare Metals War: ‘An expert account of a poorly understood but critical element in our economy … Pitron delivers a gripping, detailed, and discouraging explanation … A well-rendered explanation of further bad news on the clean energy front.’ * Kirkus Reviews *Praise for The Rare Metals War: ‘[T]he journalist and filmmaker warns against the optimistic belief that technology is the solution … At a time when many claim to be “citizens of the world” or retreat into naive or hypocritical protectionism, Pitron’s book is an attempt to open people’s eyes to the consequences of their societal choices and lifestyles.’ * Green European Journal *

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