Direct marketing / telemarketing Books

Book SynopsisCold Email is a superpower. According to “Cold Email King,” Alex Berman and business executive Robert Indries, business professionals can take their sales teams to the next level by implementing Silicon Valley’s multi-billion dollar secret weapon: Cold Email. Most organizations struggle to grow, with the average sales team citing issues like never having enough leads or too low conversion rates. Cold Email Manifesto, Berman and Indries’ newest resource for business leaders and entrepreneurs, addresses both of those common concerns. It distills their professional insights into clear, engaging chapters that outline a tested and predictable system for finding leads, communicating and selling to those leads, and growing a profitable sales team.Within Cold Email Manifesto, readers will learn how to: Pitch to companies/professional contacts—without a mutual connection Successfully sell to new leads Clone profitable clients Add predictability to their sales pipeline By applying the practices of over 100,000 successful business professionals across the globe, Cold Email Manifesto will transform anyone’s business—and in just 90 days!

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Book SynopsisTrade Review"This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies." -- Seth Godin, author of Linchpin "Can you dissect 'fascination'? Sally Hogshead says, 'Yes.' Fascination is arguably the most powerful of product attachments-and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner." -- Tom Peters, author of In Search of Excellence "Fascinate is a riveting journey through the forces of fascination-how it irresistibly shapes our ideas, opinions, and relationships-and how to wield it to your advantage." -- Alan Webber, author of Rules of Thumb "Whenever your message hasn't reached a customer, peer over at Sally Hogshead's collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes." -- Richard Laermer, author of Forecast 2011 and Full Frontal PR "This slight but practical work packs a big punch." -- Publishers Weekly "As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational... Fascinate is a fascinating book..." -- Richard Pachter, Miami Herald

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Book SynopsisIntegrated Marketing in a Modern World provides readers with a clear understanding of the role and importance of integrated marketing communication in the development of comprehensive marketing plans for organizations. It also addresses the role and objective of each integrated marketing plan element, emphasizing how each element has a critical purpose in the development and execution of a winning marketing plan.Opening chapters introduce integrated marketing, review the key elements of a marketing plan, and speak to audience targeting and market segmentation. The book compares the ways in which outside agencies and in-house marketing departments operate, as well as the benefits and detractors of each. Additional chapters discuss the role of agency search consultants, critical elements of integrated marketing communication strategies across media, and how integrated marketing can build strong brands and drive sales. The final chapter features a collection of real-world case studies to demonstrate effective integrated marketing communication campaigns in practice.Based on the author's extensive experience in the advertising and marketing industry, Integrated Marketing in a Modern World is an exemplary resource for courses and programs in marketing.

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