Description
Book SynopsisTrade Review"This is a transformative work, a beautifully written book that will forever change the way you see the world. I loved it. Let me be really clear: you need to buy this book, devour it, absorb it and then buy copies for your colleagues. A lot of copies." -- Seth Godin, author of Linchpin "Can you dissect 'fascination'? Sally Hogshead says, 'Yes.' Fascination is arguably the most powerful of product attachments-and this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner." -- Tom Peters, author of In Search of Excellence "Fascinate is a riveting journey through the forces of fascination-how it irresistibly shapes our ideas, opinions, and relationships-and how to wield it to your advantage." -- Alan Webber, author of Rules of Thumb "Whenever your message hasn't reached a customer, peer over at Sally Hogshead's collection of stories and directives, replete with more illuminating, original, and doable ideas than you can handle in a lifetime. Okay, two lifetimes." -- Richard Laermer, author of Forecast 2011 and Full Frontal PR "This slight but practical work packs a big punch." -- Publishers Weekly "As Hogshead wends her way around the world of fascination, her citations are funny and apt, even educational... Fascinate is a fascinating book..." -- Richard Pachter, Miami Herald
