Public relations Books

Book Synopsis** Business Book Awards 2023 Finalist **Have you ever seen a competitor get great headlines and thought, ‘Hey! Why wasn’t that us?’ Get insider secrets to find out how to set your business apart and cut through the noise, using media coverage How to prepare your business to become a go-to authority for journalists from day one The end-to-end process of getting media coverage, demystified How to align media relations with your growth strategy and scale coverage Included: An invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational resultsFELICITY COWIE is a media relations troubleshooter for some of the world’s leading organisations and former BBC News and Panorama journalist. She’s worked on 100,000 story pitches from both sides and now makes her insider secrets available to YOU..."A must-read for founders. This is truly a game-changing guide" Eileen Burbidge MBETrade ReviewIf you are serious about harnessing the real power of media relations for your business and yourself as an entrepreneur thought leader, then Exposure is a must read. Melanie Hawken, founder & ceo, Lionesses of Africa * Lioness Weekender, Lionesses of Africa *...very educational... The overall approach...is very creative and if you've never dealt with journalists you definitely need to read this book because it can be your step by step guide on this process. * NetGalley *I think many people who've built a business or a social presence find media coverage scary....Felicity shows us how a journalist's mind works which makes pitching them much easier. The early part of the book broke some of my misconceptions then the latter parts gave me a framework to actually make successful pitches. The style is welcoming and easy to follow. I run multiple brands and will keep referring back to this book whenever I need to ramp up coverage. * Amazon *Table of ContentsTABLE OF CONTENTSForeword by Eileen BurbidgeIntroduction ‘Why wasn’t that us?’ What is media relations? How can media relations help YOUR business? Chapter 1 You need scrutiny, not ANOTHER strategyMedia relations starts in the guts of your business. Can you articulate what you do in 50 words? What are your key business objectives – are there holes and conflicts and how to use holding statements and key lines to take Where’s the proof – case studies What Journalists Think When You Pitch (A-F)Chapter 2 Demystified: How you get media coverage, end to endJournalism is not a dark art. It’s a long-established and hierarchical industry with strict rules and non-negotiable deadlines. The main rules which journalists are bound by: Time The main rules which journalists are bound by: Teamwork A timeline of how the pitching process all works What Journalists Think When You Pitch (G-K)Chapter 3 Business first, story secondNever fall in love with your story over your business. Matching your core business objectives to stories Timing is everything: When do YOU want this coverage (and why)? Finding the right journalists What Journalists Think When You Pitch (L-P)Chapter 4 Tomorrow’s chip paper or the feeding frenzySuccess! You get your coverage. But this immediately leads to two new challenges. Your coverage is over before it starts, or it accelerates. And you need to plan for both before you start out. Amplifying all media coverage Planning for and coping with intense media interest: For the business owner Planning for and coping with intense media interest: For the business and its wider relationships What Journalists Think When You Pitch (Q-U)Chapter 5 Implementing infallible processesMost businesses don’t know where to put media relations. Embedding tried and tested tools Briefing to recruit the right skills – in house Briefing to recruit the right skills – agency What Journalists Think When You Pitch (V-Z)Media Relations Toolkit How to write a press release with the only template you will ever need How to find the right journalists cheat sheet How to pitch your story to any journalist in 7 steps (with script) Critical housekeeping to avoid knowledge loss and reinventing the wheel/How to store media contacts and coverage How to create a job description/invitation to tender/request for proposal to get the right skills Method to describe your business concisely using a 50 Mighty Words quadrant to check/keep everybody is on the same page through opportunities and risks Key termsAcknowledgements

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Book SynopsisJon Cope is the Course Leader of the MA in Public Relations at the University of Westminster, UK. He is also a PR practitioner with over 25 years of experience in consumer and healthcare sectors.Stuart Mayell is Visiting lecturer at the University of Westminster, UK. Stuart is also a communications professional with over 25 years of experience.

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Book SynopsisRichard Millington is the founder of FeverBee. Over the past 16 years, Richard has helped to develop over 270+ successful communities, including those for Apple, Facebook, Google, The World Bank, SAP, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more. Richard is the author of both Buzzing Communities and The Indispensable Community . Buzzing Communities has been widely cited as introducing best practice into developing successful online communities. Richard has delivered keynote talks in the USA, Canada, UK, Australia, France, Belgium, Spain, Germany, Italy, Turkey, Switzerland, Romania, Lithuania, and several others. Richard has also trained over 1,250 community professionals through FeverBee's community management academy.Table of Contents1. Why create a community? 2. Who is your community for? 3. Creating your community experience 4. Setting the rules 5. Attracting your first members 6. Nurturing superusers in your community 7. Keeping members engaged 8. Rewarding your members 9. Overcoming problems 10. Building your community strategy 11. What’s next?

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Book Synopsis'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, she has become a leading voice of authority for the communications industry.Trade ReviewSophie Attwood's work is poised to become a new standard... Beautiful PR is a radiant revelation, a platform for a more beautiful way to connect, communicate, and grow. In a world often veiled in shadows, Attwood's book shines, reminding us that authenticity is the most beautiful form of connection. - NetGalleyWhat an amazing read!! ... I would highly recommend this book for anyone in business, PR, marketing, owning a brand, company or product that they want to elevate to the next level. - AmazonA valuable resource for the beauty industry...However, the ideas and strategies presented in the book can be applied to public relations in any industry, making it a great resource for anyone looking for beauty PR tips that can be adapted to other fields. The emphasis on honesty and authenticity in communication makes this book a valuable asset for PR professionals - NetGalleyTable of ContentsIntroductionChapter One….The beginningChapter Two…. A fresh perspectiveChapter Three….Finding your heartbeatChapter Four….Communicating your heartbeatChapter Five….The Michelin Star effectChapter Six….Media coverageChapter Seven…Brand chemistryChapter Eight…Invisible PRChapter Nine…. The ‘spin doctor’ is deadChapter Ten….Social MediaChapter Eleven…Ethical PREpilogue

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Book SynopsisHow many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media?This new book from veteran public relations expert Edward Segal is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared. While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ahead attest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan.Crisis Ahead is for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and front-line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster. This book is written with the need for speed in mind. It's concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis. It includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals - ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk - have prepared for, created, managed, and communicated about crisis situations.Trade ReviewWith real-time social media available to billions of people, a crisis is just one tweet or YouTube video away. However, when something does occur that has potential to affect your reputation, 'no comment' is not a savvy response. Crisis Ahead prepares you for effectively managing threats to your business. It's your guide to the strategies and tactics of effective real-time communications. Read it so you will be ready when (not if) crisis hits your organization. -- David Meerman Scott, marketing strategist, entrepreneur, and bestselling author of eleven books including The New Rules of Marketing and PRCrisis Ahead is the ultimate and invaluable survival guide for business executives who are knee-deep in a crisis and a handy reference book for company officials who want to prepare for the inevitable. Edward Segal helps you assess your readiness to handle a crisis and provides a practical handbook - packed with exciting real-world examples that required real-world solutions- for crisis communication planning everyone can benefit from. Edward's conversational writing style makes Crisis Ahead a quick and easy read and its innovative design ensures you can immediately find the advice and information you need before, during, or after a crisis. -- Mitchell E. Marovitz, Ph.D., APR, Fellow PRSA, Chair, Public Relations Program Business and Management Department, The Graduate School, University of Maryland Global CampusIn Crisis Ahead, Edward Segal puts his wealth of experience and knowledge about crisis management and communication at your fingertips. He has written a lively, engaging, and practical handbook that provides invaluable insights and advice for preventing, managing, and recovering from dozens of crisis situations. Crisis Ahead is like having your own personal crisis management expert available and on call 24/7. -- Karen Friedman, Karen Friedman Enterprises, Author of Shut Up And Say Something! and Ordinary People: Extraordinary LessonsCrisis Ahead is the one book every CEO and other company officials should have in easy each on their desks before, during, and after a disaster, scandal, or other emergency strikes. This is a quick and easy read with important advice and insights for anyone who helps lead or manage a business or organization. Don't wait until there is a crisis to figure out how to respond and recover from it. Do yourself and your organization a big favor and start reading Crisis Ahead today. -- Arnold Sanow, Author of Get Along with Anyone, Anytime, AnywhereGreat CEOs know the importance of contingency planning. They are ready for the crisis before it strikes. Edward Segal's Crisis Ahead provides a practical and realistic guide that reflects his diverse background as a PR consultant, CEO, corporate spokesperson, journalist, and astute observer of how others have responded to a variety of crisis situations. Edward is an authority on crisis management whose deep knowledge and extensive expertise is on full display in Crisis Ahead. All CEOs, managers, and boards of directors should read it as soon as possible. -- Jerry Matthews, Author, Reach Zenith: The 10 Intangible Skills of Great CEOsAssociations and nonprofit organizations sometime wrongly believe they are immune from a crisis, or that its impact will be minimal. It is not difficult to find news about organizations that have had to deal with million dollar embezzlements, violations of the law ("We didn't know") or a death at their planned event. Having a crisis response plan and resources is critical for survival for leaders, staff, and boards of directors Crisis Ahead, and the expertise and examples provided by author Edward Segal, are valuable tools. -- Bob Harris, CAE, The Nonprofit CenterEdward Segal's newest book is nothing short of crisis management gold. It is the smart, straight-forward, comprehensive, "how to" guide you need to get ready for and manage the unexpected and the unthinkable. Crisis Ahead is the one-stop, go-to reference guide on crisis management for anyone who starts, runs, or helps lead any business or organization. Why put your company or organization at risk by ignoring or denying problems that can impact your reputation, operations, and bottom line? By following Edward's comprehensive and practical advice, you can have the confidence and peace of mind that you are as ready you can be for any crisis and can bounce back from it as soon as possible. -- David Nellis, Principal, Executive Creative Director, Return on Investment marketing and communication agencyI know from my experience and research that proactive planning is critical in order for companies and organizations to successfully weather a crisis and come out even stronger on the other side. The bad news is that crises are inevitable. The good news is that in Crisis Ahead Edward Segal provides the protocols that are necessary to help ensure the survival of a business and the resiliency of its brand. -- Sweta Chakraborty, Ph.D., Risk and Behavioral Scientist, Millennium Leadership Fellow, The Atlantic Council, US Representative, We Don’t Have Time

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Book SynopsisIn Don’t Be Such a Scientist, Randy Olson recounts the lessons from his own hilarious—and at times humiliating—evolution from science professor to Hollywood filmmaker, sharing the secrets of talking substance in an age of style. The key, he argued, is to stay true to the facts while tapping into something more primordial, more irrational—and ultimately more human. Now, in this second edition of his provocative and groundbreaking book, Olson builds upon the lessons and storytelling of Don’t Be Such a Scientist, providing an epilogue to each chapter for the current times, and adding a fresh introduction and new chapter on the importance of listening for science communicators (and beyond).Don’t Be Such a Scientist, Second Edition is a cutting and irreverent manual to speaking out and making your voice heard in an age of attacks on science.Invaluable for anyone looking to break out of the boxes of academia or research, Olson’s writing will inspire readers to “make science human”—and to enjoy the ride along the way.

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Book SynopsisThe New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawing from his extensive experience in the industry, Dan offers a comprehensive roadmap for success in modern PR and marketing. This book takes readers on a journey through the transformation of PR and marketing, from traditional media relations to the current landscape dominated by social media, influencer partnerships, and direct-to-consumer engagement. Dan expertly blends historical context with cutting-edge strategies, providing readers with a deep understanding of how the industry has evolved and where it's headed. Key topics covered include:The convergence of PR, marketing, and technologyLeveraging social media and influencer relationships effectivelyCrafting compelling brand narratives in the digital ageImplementing data-driven strategies for measuring and optimizing PR effortsNavigating crisis communication in real-time online environmentsAdapting to emerging technologies like AI and automationWhat sets The New Rules of the Road apart is Dan's practical approach. The book is filled with real-world case studies, from global brands to startups, illustrating how these principles can be applied across various industries and scales. Dan doesn't just theorize; he provides actionable insights and strategies that readers can implement immediately. Whether you're a seasoned PR veteran looking to stay ahead of the curve, a marketing professional aiming to integrate your efforts more effectively, or a business owner seeking to understand the modern communication landscape, this book offers valuable insights. Dan's writing style is accessible yet authoritative, making complex concepts easy to grasp and apply. The New Rules of the Road is more than just a bookit's a toolkit for success in the digital age. It empowers readers to not only keep pace with the rapidly changing marketing landscape but to lead the way in innovation and effectiveness. For anyone looking to master the art of modern communication and drive real business results, this book is an indispensable resource.

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Book SynopsisAndy Maslen is Managing Director of Sunfish, a writing agency specializing in corporate communications, direct marketing and digital content, and CEO of the Andy Maslen Copywriting Academy. A lifetime fellow of the Institute of Direct and Digital Marketing, Maslen works globally with clients such as the NHS, Prudential, The Economist, BBC Worldwide, Hamleys, London Stock Exchange, RSPB, The New York Times and PricewaterhouseCoopers. He is co-founder of the Copy Cabana conference and a bestselling author of numerous fiction and non-fiction books.Trade Review"If you're someone who likes rules but likes breaking them more, this book is for you. Andy provides a balance of discussion, guidance and coaching, delivered with enough wit to make you spontaneously snort-laugh your way to great copywriting." * Elle Graham-Dixon, Head of Planning Global Ford, BBDO New York *"Persuasive Copywriting will give your writing charisma. It refines your words so they hold your reader's gaze, drawing on lessons from Ancient Greece to fMRI technology. It's about more than how your copy can persuade and sell, though. Your writing will inspire, charm and comfort too." * Joe Fattorini, journalist and presenter of The Wine Show *"I rated Andy 10/10 as a speaker. I rate Persuasive Copywriting even higher. It has smashed into the essential reading list on our curriculum, for art directors as well as copywriters." * Marc Lewis, Dean, School of Communication Arts *"There is a crying need for good copy today because of the internet. Yet there is a dire shortage. If you wish to succeed, read this book at least three times. And if you have to judge copy, read it too. All good stuff, blessedly free of jargon." * Drayton Bird, the godfather of direct marketing *Table of Contents Section - ONE: Copywriting in context; Chapter - 01: Creativity – A genuinely marketable skill?; Chapter - 02: The right and wrong way to judge copy; Chapter - 03: The impact of new channels – From mobile to social; Chapter - 04: Blood brothers or ugly sisters – How do copy and content fit together?; Section - TWO: Motivation versus reason – Tapping into your customer's deepest drives; Chapter - 05: Harnessing the power of emotional copywriting to persuade your prospects; Chapter - 06: Three big ideas you should use for copy before highlighting the "benefits"; Chapter - 07: A powerful process for developing customer empathy through copy; Chapter - 08: Copywriting hacks – Flattery will get you everywhere; Chapter - 09: The ancient Greek secret of emotionally engaging copy; Chapter - 10: Copywriting and connecting on social media; Chapter - 11: Creating calls to action – Top tips to bring home the bacon; Section - THREE: The pleasure principle – Making your writing more enjoyable and compelling; Chapter - 12: Balancing pleasure and profit – Five techniques to write fantastic copy; Chapter - 13: How to engage your imagination and free your creativity; Chapter - 14: Tone and technique in copy – Finding your voice (and that of others); Chapter - 15: The definitive guide to when grammar matters in copywriting; Chapter - 16: Injecting life into your sales pitch – An age-old method

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Book SynopsisThis book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relationsintroduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class<Trade ReviewUnderstanding Public Relations pushes the genre of the public relations text into new territory. Lee Edwards looks beyond organisational boundaries to vividly illustrate and explore the public relations occupation as a social and cultural practice. -- ∅yvind IhlenA must-read for any serious PR student or scholar, Edwards’ socio-cultural approach presents an important and timely challenge to the dominance of functionalism in the field of public relations. -- Dennis MumbyEdwards thinks deeply about the world we live in, delivering thoughtful, accessible prose on PR’s role in society. Ideal for PR students, scholars and practitioners. -- Clea BourneLee Edwards’ important book offers a crucial and unique perspective on public relations by emphasizing society and culture as a sense-making context for PR. With chapters exploring the dynamics of public relations within cultural contexts of race, class, feminism, political economy and ethics, Edwards rightly insists we think about the power relations that authorize contemporary forms of promotion. -- Sarah Banet-WeiserOne of the most comprehensive and coherent explorations of the role of public relations in society to date. A must-read for anyone who is serious about understanding its power and its possibilities. -- Anne GregoryTable of ContentsChapter 1: Starting points: Defining socio-cultural research in public relations Chapter 2: Public relations as promotion: The production and circulation of meaning Chapter 3: Public relations, discourse and power Chapter 4: A political economy of public relations Chapter 5: Deliberative democracy and public relations Chapter 6: Public relations and the public sphere Chapter 7: Public Relations and globalisation Chapter 8: Public relations as an occupational field: The professional project Chapter 9: Race and Class in / and PR Chapter 10: Feminist public relations: Performativity, Black feminism, postfeminism Chapter 11: Ethics, Public Relations and Society Chapter 12: Conclusion: Public relations beyond the organisation

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Book SynopsisReveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of charts - pie, bar, column, line, or dot - and when to use each, and recommendations on lettering size, color choice, appropriate chart types.Table of ContentsSection I: Choosing Charts. Section II: Using Charts. Section III: Say It With Concepts Metaphors. Visual Concepts. Visual Metaphors. Section IV: Say It.Com.

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Book SynopsisAndrew Griffin is a corporate reputation specialist. He advises some of the world's leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline. He is a regular speaker, writer and commentator in this critical area of management and corporate communications.Trade Review"The need to protect a company's reputation has become an ever more pressing concern for CEOs and corporate boards. This book, by a leader in the field, provides a comprehensive guide for leaders to get it right. Filled with case examples and useful concepts it belongs on every executive's desk." * Dr Daniel Diermeier, Kellogg School of Management and author of Reputation Rules *"In an increasingly transparent world, the spotlight finds companies with an issue or a crisis very quickly. There is a real premium attached to learning from others and being well prepared: this book should be required reading for every member of the executive team." * Caroline Hempstead, VP Group Corporate Affairs, AstraZeneca plc *"Beautifully written, practical, relevant, clear and usable. Should be on the bookshelf of anyone interested in this area. This is the book I wish had been available when I first started learning about Crisis Management - an invaluable resource." * Kieron O'Keefe, Head of Crisis Management, BG Group *"...a well laid-out, easy to follow, and practical book, with plenty of website links to follow [...] Griffin makes and authoritative and readable case for reputation and crisis management as something central to doing a business and running an organisation." * Professional Security Magazine *"I have read a few books in recent years on crisis and reputation management and this is by far the best. Griffin's latest offering [...] is easy to read and incredibly engaging. His 20 years of experience in reputation management really shines through. The book is constantly brought to life with a host of case studies and examples of firms that got their reputation management strategy wrong and are still paying the price (for example BP and the Deepwater Horizon oil disaster), compared with those that got it right (Tesco and the horsemeat scandal). [...] This book goes further than just a must-read for those in PR. As Griffin points out, BP, News International and the BBC have all faced scandals over the past few years that have been dealt with badly and resulted in CEOs stepping down and commercial damage. This book is surely a must-read for any CEO who values the reputation of their company and wants to preserve it for as long as possible." * Lisa Elliot, PR Week *"crucial reading, not only for communication professionals, but for CEOs and board members, too....Griffin explores the anatomy of multiple high-profile corporate crises... [and puts] forward a number of new analytical models to help anyone responsible for protecting their organisation's reputation understand both how to manage a crisis and how to predict and prevent one before it materialises. In addition to this robust new theory, Griffin's book is full of practical tips. From detailed guidance on how to run a crisis exercise, to tried-and-tested advice on what messages will resonate with stakeholders in an emergency, the book provides a valuable manual for any company that wants to ensure it is crisis prepared." * Communika (PRISA) *Table of Contents Chapter - 01: Reputation: what it is and why it matters; Chapter - 02: The challenging climate in which reputations are managed; Chapter - 03: What are the risks to reputation?; Chapter - 04: Externally driven issues; Chapter - 05: Internally driven issues; Chapter - 06: Externally driven incidents; Chapter - 07: Internally driven incidents; Chapter - 08: Interrelated risks; Chapter - 09: Managing reputation risk through the life cycle; Chapter - 10: Predicting reputation risk; Chapter - 11: Preventing reputation risk; Chapter - 12: Preparing for acute reputation risk; Chapter - 13: Resolving risks to reputation; Chapter - 14: Responding to immediate reputation risk; Chapter - 15: Recovering from reputation damage; Chapter - 16: Where next for crisis, issues and reputation management?

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Book SynopsisSue Dewhurst worked as a senior internal communicator in house and as a consultant for over 20 years, before specializing in learning and development. She's trained thousands of leaders and professional communicators and her models and frameworks are used in organizations worldwide. Liam FitzPatrick is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities.Trade Review"More than ever, people expect to understand where they add value to an organization and be credited for the value they bring. This second edition superbly blends theory, practice and many expert case studies in a highly practical way. Its very readable style from two battle-worn, time-served, highly experienced practitioners again makes it an excellent practitioners' handbook." * Russell Grossman, Head of UK Government Internal Communications Profession *"Employee communications have always been a critical part of how organizations engage their people. Now, more than ever, when ways of working mean employers have to work harder to ensure their people feel connected to their purpose and culture, a focus on effective communications is essential. This book is a timely update giving great practical advice for any communications or HR practitioner to raise their game in employee communications." * Jacky Simonds, Chief People Officer, Experian *"The perfect blend between capturing highly relevant thinking from an impressive array of experts combined with useful insights and applications of successful employee communication from leading practitioners. This is a very timely book and highly recommended to communication leaders and executives." * Kim Larsen, President of the European Association of Communication Directors (EACD) and Head of Global Communications & Brand Experience at ING. *"Sue and Liam have collected a broad range of great examples of practice and explain how communications professionals at every level can apply these lessons in their day-to-day work. With its explanation of recent research and academic thinking, this book is a valuable resource for anyone investing in their skills and career." * Jennifer Sproul, Chief Executive, Institute of Internal Communication *"Successful Employee Communications receives a timely update after an extraordinary couple of years since its initial publication. Packed with even more insight, as well as further wisdom in the form of case studies and interviews with heavy-hitting communication professionals, Sue Dewhurst and Liam FitzPatrick never lose sight of one thing: it's about people - whether we're talking employees or leaders. This is a book I see myself coming back to regularly to challenge or confirm my thinking." * Simon Monger, Internal communications, Change and Engagement Consultant, President (2022/23 Board), IABC UK & Ireland *"This book is a terrific and timely resource for communicators who seek to bring their employee communication skills to the next level, teachers, students, scholars, and leaders in diverse organizations. It is a deep dive into various crucial issues and surging trends in employee communication. The book beautifully blends professional expertise, insights, models, expert views, numerous cases and examples, and organizational best practices on a global scale. Integrating strategies, tactics, checklists and toolkits, this book not only helps us "know" more but also provides clear roadmaps for communicators to actually solve day-to-day employee communication problems and issues. The book belongs on the must-have list." * Rita Men, Associate Professor of Public Relations, University of Florida *"This updated edition is packed with strategic insight, practical advice and fascinating case studies. It's essential reading for anyone wanting to demonstrate the true value of effective employee communications in the workplace." * Katie Macaulay, Host, The Internal Comms Podcast *"The refreshed edition is an excellent handbook for practitioners involved in enhancing their organization's internal reputation and raising their own standards as professionals. As organizations grapple with rising disengagement and attrition, the authors share deep insights on how internal communicators can step up and bring clarity, drive connection, and build communities that enable shared success. The chapters blend theoretical perspectives with practical wisdom and the book is highly recommended for practitioners to gain a better understanding of dynamics shaping the workplace." * Aniisu K Verghese, award-winning communication leader, speaker and author of Internal Communications – Insights, Practices & Models (2012) and Get Intentional (2021) *"Written by two of the most experienced people in employee communication, what makes this book really special is that it is like having two wise, friendly mentors by your side whom you can consult whenever you need to. Authoritative, easy-to-read, practical and pragmatic, it's packed with great case studies to illustrate the key points." * Hilary Scarlett, international speaker and author of Neuroscience for Organizational Change *Table of Contents Chapter - 01: Making the case for employee communications – Understanding the value leading practitioners add; Chapter - 02: Conducting your own employee communications audit – Tools and tips from experts; Chapter - 03: Setting objectives – Considerations and templates that work based on real life examples; Chapter - 04: Understanding your audience – Building a realistic profile of your workforce and how to use it; Chapter - 05: Defining your messages – Insights from pros on why it matters, how to define them, get them agreed and stick to them; Chapter - 06: Channel choices for employee communications – What to consider when choosing and using methods; Chapter - 07: Line managers as communicators – How to help them add the most value; Chapter - 08: Making it happen – Overcoming obstacles and project management when implementing employee communications; Chapter - 09: Change and transformation – Understanding the differences for effective employee communication; Chapter - 10: The Changing Nature of Work and the Workplace; Chapter - 11: Listening and Employee Voice; Chapter - 12: Communicating in tough times – Preparing leaders for delivering tough messages; Chapter - 13: Is it working? – Evaluation and measurement of an employee communication strategy that adds value; Chapter - 14: Communicating on purpose – Helping employees find meaning in the modern workplace

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Book SynopsisMiri Rodriguez, based in Pompano Beach, Florida, is an award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft. She is a creative journalist, content strategist and a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship. She has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences globally. Her previous clients include Adobe, Discover, Walmart and McKesson.Trade Review"Miri Rodriguez's second edition of her best-selling book, Brand Storytelling: Put Customers at the Heart of Your Brand Story is the much sought-after playbook for how to achieve intimacy at scale with your audience. The companion workbook takes the guesswork out of authentic, empathetic storytelling where your customers are the heroes of your brand. Get ready to be wowed and laugh out loud time and time again as you feel like you are having a casual chat with Rodriquez poolside in her backyard reading her unending well of masterful stories." * Rani Mani, Customer Communications Lead, Digital Media at Adobe *"Readers will emerge from Brand Storytelling with the ability to communicate their brand stories with clarity and with assurance that their words will inspire their audience to action." * Eunice Kim, Influencer Partnerships Manager, Golin *"We all know storytelling with purpose and intent is at the center of the most successful brands, and yet so many companies struggle to develop effective brand stories. This new edition of Brand Storytelling with the Story Design Playbook is exactly what companies need to succeed at designing stories that engage, inspire and drive business outcomes." * Lee Odden, CEO and Co-Founder, TopRank Marketing *"Brand Storytelling is an empowering journey that has revolutionized my personal brand and that of my students. Rodriguez's book beautifully integrates design thinking and story elements, liberating readers from the constraints of technical jargon in communications and unleashing brilliant, innovative ideas. I discovered new ways to set myself apart as a dynamic speaker and workshop leader right from the first chapter and was able to delve deeper into my brand and mission with the comprehensive workbook. The book, in short, is transformative." * Douglas Scherer, Executive Masters Professor, Columbia University *"Brand Storytelling by Miri Rodriguez is not just a guide; it is a roadmap that leads us to become storylords! It is a profound conversation that delves into the essence of storytelling, its significance and why it holds such power. From the moment I started reading, it felt as though I was sitting down with Rodriguez, captivated in an enlightening dialogue. Her ability to share her insights and experiences is truly remarkable. She effortlessly articulates the complexities of storytelling, unraveling its magic and unveiling its secrets. What sets this book apart is its invaluable guidance on developing one's own brand story. Rodriguez takes us on a transformative journey, step by step, prompting us to dig deep into our own identity, purpose and the audience we aim to serve in order to design our brand story. It is a masterful blend of introspection and practicality that compels us to reflect on who we are and why we exist in the first place. Moreover, it guides us, inspires us and ultimately empowers us!" * Maria Mensing, CEO and Owner, Mensing’s Caminada Library *"The importance of storytelling in brand marketing has long been underscored, but few have developed a framework so thorough and methodical as Miri Rodriguez in Brand Storytelling. Rodriguez uses design thinking principles to position storytelling in a new light, while showcasing it as a powerful component of any brand. Whether you're a marketer at the front end or tail end of your career, Brand Storytelling brings a fresh perspective to an integral part of your brand toolkit, and the accompanying Story Design Playbook provides an essential and complementary tool to help equip your clients and teams with this practical, meaningful perspective." * Amanda Gonzalez, Brand Marketing Strategist, Iconic Strategies *"Miri's book demonstrates that even in an era of sophisticated generative artificial intelligence, nuance and emotional depth of human connection are irreplaceable in brand storytelling. It's an essential guide for anyone looking to authentically convey their brand narrative." * Jared Curtis, Senior Director of Corporate Communications, Maximus *"Brand Storytelling is a masterful approach to branding and marketing for agencies and consultants. Through actionable steps and practical templates, the Brand Storytelling workbook helps leaders craft intentional narratives that seamlessly align with their clients' brand purpose and mission. If you want to differentiate yourself from the 'sea of sameness' in today's market and deliver impactful stories to your clients, look no further. This book is for you!" * Stacey Danheiser, Founder & CMO, Shake Marketing Group *"Brands that can tell the best stories don't just get ahead in business; they actually shape society and culture. They are the ones that will be remembered for generations. This gem by Miri Rodriguez will show you how to do it. It's packed with wisdom and practical advice from tons of leading consumer brands, and will help you develop the type of genuine, lasting consumer brand loyalty that every business craves." * Jeff Tan, Director and CEO of Co-Innovation, Microsoft Corporation *"The art of storytelling has been part of life for centuries. Today, it touches on both art and science, accentuating how we communicate and share impact with who and what matters. In Brand Storytelling, Miri guides readers with actionable insights to build immersive connections, experiences and outcomes centered around customers, employees, partners and communities through value, creativity and empathy. From story mapping and design thinking to editing and multi-format content development (even with emerging innovation like AI), this book is a must for anyone needing to craft a brand foundation alongside the hearts, minds and souls of their audiences." * Ian Gertler, Founder and CMO, Symplegades Inc. *"A trailblazing masterclass in how to become a storylord. Miri Rodriguez relays the evocative, authentic art of storytelling through tangible practicality, charisma and confidence." * Jeannine Schloss, Chief Growth Officer, NFTE (Network for Teaching Entrepreneurship) *Table of Contents Chapter - 01: Brand storytelling: what is it?; Chapter - 02: Where do I start? Introduction to Design Thinking; Chapter - 03: The magic and magic tricks in story'; Chapter - 04: IMC reimagined: building an integrated marketing plan with story; Chapter - 05: The brand story hero: putting your customer at the heart of your brand story; Chapter - 06: If story is magic, vulnerability is the magic wand; Chapter - 07: Ethics in storytelling: when to use your secret weapons; Chapter - 08: Immersive storytelling: exploring the story experience; Chapter - 09: Your best brand storytellers in the digital age: employees and influencers; Chapter - 10: Marketing (actually, testing) your brand story; Chapter - 11: Benchmarking your brand story; Chapter - 12: The future of brand storytelling: how AI, machine learning and automation can only tell one side of the story; Chapter - 13: Villains and antagonists: The bad guys who want to tear down your brand story; Chapter - 14: Inspire your brand story: interviews with leading storytellers around the world; Chapter - 15: The Storytelling Workbook: Your step-by-step guide to designing brand stories;

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Book SynopsisPriya Bates is President and owner of Inner Strength Communication and co-founder of A Leader Like Me podcast. Based in Toronto, Canada, she is an Accredited Business Communicator and a Certified Strategic Communication Management Professionals.Advita Patel is the Director of CommsRebel, co-host of award-winning podcast, CalmEdgedRebels and A Leader Like Me. Based in Manchester, UK, she is a Chartered PR practitioner and a Fellow of CIPR. In 2022 she was named one of the top 100 Northern Asian British entrepreneurs.Trade Review"This new book is a must-read for anyone working in internal communications. It highlights the need for effective communication around DEI efforts in order to make them stick and yield results. In particular, the authors argue that DEI initiatives will fail without good communication, as employees won't know how to get involved or what behaviour is expected of them in order to be inclusive. This book is packed full of practical advice and guidance to help communicators enable, engage and empower colleagues to deliver on DEI programmes. Particularly useful are the questions dotted throughout the book to help you reflect on your work and your organisation, to help you plan how to take action. This book includes a comprehensive and fascinating history of internal communication, and lays bare a compelling argument for why DEI is essential for organisational survival. I highly recommend this book to anyone working in internal comms - it's the kind of book you'll underline, scribble in the margins and come back to for reference time and time again." * Joanna Parsons, Director of Colleague Experience, Bentley Systems *"A lot has been done in the last couple of years to raise awareness regarding DEI. What I really like about this book is that it takes it beyond awareness, towards a concrete roadmap for practical change within businesses. One can feel the passion of the authors. Their principle "progress not perfect" encourages to keep going step by step towards a future where DEI is no longer a concept or goal but an everyday normality." * Dr Karen Lange, Member of the Board for Human Resources, Bentley Motors *"Building a Culture of Inclusivity has been an excellent companion to me whilst I have travelled for work. It has been a journey of learning, self-reflection and conscience pricking but, most importantly, a spur to continue to act in the many ways I can, as a leader, to create a more inclusive organisation. The true test for me has been how many times I have already referred to something I have read in the book as well as thinking about the people I will buy it for as a gift to help to encourage them as leaders, communicators and colleagues. I love the structure of the book. The clear lines of thoughtful opportunities to learn something new/embed some things I already know (and perhaps have forgotten!), supported by some pretty impressive references. The handy checklists have also helped me reflect on how I personally perform (progress not perfect!) and in the organisation I support. A must read for anyone interested in building inclusive cultures." * Tricia Williams, Chief Operating Officer, Northern Trains Limited. *"This is not your next-door book on inclusion. It's a power-packed playbook that is insightful, practical, enlightening and easy to read! Advita and Priya offer practical applications of DEI strategies with effective frameworks to address key challenges that continue in organisations: psychological safety, leadership capability to impact cultural change, growth mindset and perceived lack of empathy and trust. Supported by robust data, insights and case studies, the readers are reminded about how 'real work in DEI forces us to look in the mirror and come to terms with uncomfortable truths about ourselves'. If you're passionate about change, this should be the first stop on your journey." * Shalini Gupta, Senior Internal Communications Manager, Arup *"Building a Culture of Inclusivity is a brilliant book for anyone looking to develop a diverse organisation, foster collaboration and promote creativity. Not only does it pose important questions for leaders and management teams, it also provides a roadmap to ensure good intentions convert into genuine, positive and lasting change. Patel and Bates have moved beyond the theory and created an essential guide which will change businesses for the better." * Anna Russell, Internal Communications Director, FTSE 100 business *"What I really appreciate about Building a Culture of Inclusivity is that authors, Priya Bates and Advita Patel, have written a comprehensive and well-researched book on DEI that provides context and explains why DEI is so critical to an organization's strategic operations. It further details the important role of internal communications and provides best practices and a roadmap for successfully embedding DEI in organizations. Building A Culture of Inclusivity should be a required resource for those pursuing careers in communications and anyone seeking greater understanding of DEI." * John G. Clemons, College Professor, University of North Carolina Charlotte and Loyola University New Orleans *"I cannot recommend Building a Culture of Inclusivity enough. This book is a must-read for not only internal communication professionals, but for any leader, HR professional, or individual who wants to understand how to effectively build and communicate a strategy on diversity, equity, and inclusion within their organization. Priya Bates and Advita Patel bring a lifetime of experience and expertise to the table, providing invaluable insights into what DE&I truly means and why it is crucial for the survival of any organization in our world today. As a communication leader, this book challenged my personal biases and emphasized the importance of constantly questioning my own thinking in a world where accurate and truthful information can be difficult to access. The authors provide a practical and easy-to-follow set of tips and techniques to help readers build a more equitable workplace, develop a solid DE&I strategy, and effectively lead and manage the change required to achieve your DE&I goals. Perhaps most importantly, Building a Culture of Inclusivity emphasizes the critical role of effective internal communication in achieving DE&I goals. The authors make a compelling case for why and how we need to lead DE&I through communication, and provide actionable advice for achieving excellence in this area. Overall, I have no doubt that this book will become your go-to guide for DE&I excellence. If you're looking to build a more inclusive and equitable organization, Building a Culture of Inclusivity is the book for you." * Adrian Cropley OAM, Communication Strategist, Founder Centre for Strategic Communication Excellence *"We know from our research that internal communication is one of the most critical elements of an effective DEI effort. I applaud Priya and Advita for writing Building a Culture of Inclusivity that so aptly guides those involved with communication and DEI on a great number of how-to tips and informative context. This book is a significant contribution to the literature and I highly recommend reading it." * Julie O’Mara, Past Director of Marketing Communications, Whirlpool Corporation *"Building a Culture of Inclusivity delivers on so many crucial levels with the right balance of rightly researched facts, useful frameworks and seamlessly integrated storytelling. Priya Bates and Advita Patel do a fine job of providing the building blocks for moving an organization towards a more inclusive environment. If you are a newly hired Human Resources or DE&I professional, an internal communicator or just a C-Suite executive who's been tasked with moving the DE&I needle, please consider adding this resource to your library." * Derrick Larane, Chief Operating Officer, pocstock Inc. *"Priya Bates and Advita Patel have crafted the definitive roadmap for shaping organizational culture to embrace inclusivity. While DEI is under assault in some quarters, Bates and Patel eschew politics and focus squarely on what matters to any company's stakeholders: the business case. Thoroughly documented with meaningful data and case studies, Building a Culture of Inclusivity is as well-researched as any work I have seen on this vitally important topic. What sets it apart, though, is the authors' evidence-supported argument that trust - a core driver of culture - is the foundation for any effective DEI effort. While it is geared toward internal communicators, any business leader would do well to absorb and act upon the lessons in this important work." * Shel Holtz, SCMP, Webcor *"There are a number of excellent workplace guides to DEI on the marketplace, however, Building a Culture of Inclusivity stands out for several reasons. The first is that it includes both fundamentals, the why and the how of creating a truly inclusive and strategic DEI approach. Advita Patel and Priya Bates teach us about the importance of respect, trust, and dignity and that true change starts with believing in the why, however, the takeaways and reflective questions in each chapter serve as a guiding hand on the next steps to take. The book shares necessary truths, but never preaches. Divided into two parts - the foundations that need to be built and the frameworks and models required to ensure a meaningful approach is taken - Patel and Bates continually stress their 'progress not perfect' approach which can still lead to performance over performative action. Building a Culture of Inclusivity is also a must have for internal communications professionals, as the book includes a substantial section on the role of communications professionals in truly representing their audiences by guiding a safe space, building leadership capability and connecting the dots between DEI strategy and employee delivery. I came away from reading with a much clearer and truer understanding of how to create an inclusive DEI engagement plan." * Naomi Jones, Corporate Affairs Director, Mars Wrigley UK *"Often the biggest barrier to change is fear. Where feelings run deep, such as with diversity, equity and inclusion, brands sometimes choose inaction. This feels safer than trying something and getting it wrong, with all the repercussions that can follow. In Building a Culture of Inclusivity, Bates and Patel recognise this vulnerability within organisations and step forward with practical insight and advice to help leaders better understand their options, build an environment of trust and embed best practice. Want to be and do better on inclusion? Start here. Your knowledge and practice will improve immeasurably and immediately." * Sarah Waddington CBE, Director, Wadds Inc. *"How we communicate plays a critical role in building a culture of inclusion in our organizations. Advita and Priya's combined expertise as strategic business communicators have resulted in the creation of practical DEI frameworks and models to help leaders be more intentionally inclusive. This brilliant book is a must-read resource for every leader seeking to understand how they can bring positive, meaningful and long-lasting change to their working environment." * Ruchika Tulshyan, author, Inclusion on Purpose *Table of Contents Section - 01: Why Diversity, Equity, Inclusion is integral to organizational survival; Chapter - 02: The importance of building trust in cultivating inclusive cultures; Chapter - 03: Building leadership capability to impact and influence cultural change. Chapter - 04: Understanding biases, the benefits and pitfalls; Chapter - 05: The role of the Internal Communication Professional in DEI; Chapter - 06: The 4A Framework to move DEI from performative to performing; Chapter - 07: The stages of the Diversity Continuum to assess present state; Chapter - 08: Focusing on the Conversation versus the Campaign; Chapter - 09: Big D – Diversity and what do the terms really mean?; Chapter - 10: Inclusive language and why the words we use matter; Chapter - 11: How to build an inclusive engagement plan for DEI; Chapter - 12: Best practices to develop and communicate your DEI Strategy;

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Book SynopsisWith strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.Trade ReviewThis is probably the best text on the market for both coverage and depth of analysis. * Dr Shirley Rate, Glasgow Caledonian University, UK *[Of the previous edition] Strategic Advertising Management is a good contemporary overview of the advertising and communications landscape, combining a good level of theoretical foundation accompanied by relevant case studies and frequent examples to illustrate the practical application of advertising management.' * Mr David Colley, Manchester Metropolitan University, UK *Table of ContentsPart One: overview of Advertising and Promotion 1: What are Advertising and Promotion? 2: Perspectives on Advertising 3: Advertising across Cultural BordersPart Two: Planning Considerations 4: What it Takes for Successful Advertising and Promotion 5: The Strategic Planning ProcessPart Three: Developing the Strategic Plan 6: Selecting the Target Audience 7: Understanding Target Audience Decision Making 8: Determining the Best Positioning 9: Developing a Communication Strategy 10: Media Strategy 11: Digital MediaPart Four: Making it Work 12: Processing the Message 13: Creative Tactics 14: Creative ExecutionPart Five: Integrating Advertising and Promotion 15: Sales Promotion and Broader Communication Mix 16: Campaign Strategy

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Book SynopsisIn this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.

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Book SynopsisThis book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability.The authors lay out useful insights, both for scholars and practitioners, to improve good governance in football organisations by empowering environmental organisational and operational actions. As well as examining practical methods of implementing green initiatives, the book discusses their added value from different perspectives including football fans, football managers and policymakers. By identifying the most important green actions for the dissemination of environmentally friendly behaviours at both individual and organisational levels, the book demonstrates how football organisations can use operational and organisational methods to develop an environmental sustainability strategy. The book contributes to developing the role of the football world by covering different facets of sustainability such as the circular econTable of Contents1 Perspective on environmental management in the frame of sport social responsibility; 2 Environmental sustainability in football; 3 Organisational and operational environmental management in football; 4 Environmental certifications for football organisations; 5 Life cycle assessment as a support for sustainable football; 6 Climate change and circular economy in football organisations; 7 Green marketing, environmental communication and greenwashing in football; 8 Fostering behavioural changes in football fans

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Book SynopsisAddressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident or an internal misstep, every major company or institution will find itself scrutinized, its normal operations disrupted, and its reputation and business continuity threatened at some pointâand how it prepares for, and reacts to, a crisis can make a critical difference in the ultimate outcome of events. This book focuses on strategic crisis communication as a function of three elements: 1. crisis preparationâestablishing a robust and nimble infrastructure and plans, in advance of any crisis 2. crisis managementârapidly gathering information, activating and adjusting plans, making decisions, and relentlessly monitoring outcomes 3. crisis communicationâreaching multiple audiences, on multiple platforms, with clear, consistent, and purposeful messages that tell the truth and defend the organization. Bringing together best practices gleaned from hundreds of recent case studies, this book is an unmatched resource enabling corporate communications and PR professionals, and the organizations that employ them, to understand how to weather any reputational storm that may threaten their enterprise.Table of Contents1 A Few Important Distinctions. 2 Be Strategic in Your Planning. 3 Set Up a Rapid Response Team. 4 Get the Facts . . . Fast. 5 Determine the Real Problem. 6 Put Someone in Charge. 7 Activate the Crisis Communication Team. 8 Develop a Strategy. 9 Establish Goals. 10 Centralize Communication. 11 Consider All Stakeholders, All Markets You Serve. 12 Expect the Best, Plan for the Worst. 13 Communication Is Your Primary Tool in a Crisis. 14 The Importance of Being Earnest. 15 Put Your Employees First. 16 Engaging with Legacy Media. 17 Responding to News Media Inaccuracy. 18 Deploy Your Websites. 19 Social Media Has Changed the Crisis Communication Landscape. 20 Ten Best Practices in Crisis Communication

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Book Synopsis Ralph Tench is Professor of Communication Education and Director of Research at Leeds Business School, Leeds Beckett University, where he also oversaw the expansion of the undergraduate, postgraduate and professional course portfolio. He has managed the largest EU-funded public relations research project and his work is widely published in books and academic journals worldwide. He is a past Board member and President (2017-2020) of the European Public Relations Research and Education Association.    Stephen Waddington is a public relations moderniser, thought leader and consumer engagement advocate. In addition to his role as Visiting Professor in Practice at Newcastle University, Stephen is also Managing Partner at Wadds Inc., a professional advisory firm for marketing and PR agencies and communication teams. He is a past President of the Chartered Institute of Public Relations and has co-founded, managed and sold two award-winning public relations agencies. Table of ContentsAbout the authors Foreword Preface Publisher’s acknowledgements Part 1 The context of public relations 1. Public relations origins: definitions and history 2. Public relations and the media 3. Digital and social media 4. Public relations and democracy 5. Community and society: corporate social responsibility (CSR) 6. Intercultural and multicultural context of public relations 7. Role of the public relations practitioner Part 2 Public relations theories and concepts 8. Public relations theories: an overview 9. Strategic public relations planning and management 10. Public relations programme research and evaluation 11. Corporate image, reputation and identity 12. Public relations, propaganda and the psychology of persuasion 13. Public relations’ professionalism and ethics Part 3 Public relations specialisms 14. Media relations 15. Internal communication 16. Managing community involvement programmes 17. Issues management 18. Crisis public relations management 19. Public relations and the consumer 20. Business-to-business public relations 21. Public affairs 22. Public relations in the world of finance 23. Integrated marketing communications 24. Sponsorship Part 4 Sectoral considerations 25. Non-government organisations and pressure groups 26. Corporate communication 27. Celebrity public relations 28. Strategic communication and social marketing in healthcare organisations 29. What next? Future issues for public relations Glossary Index

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Book SynopsisThis is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon. - Jay Black, Editor, Journal of Mass Media Ethics Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essaysthat have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions. - Harold Burson, Founding Chairman, Burson Marstellar This book is both highly readable and long overdue. Fitzpatrick and Bronstein have produced a thoughtful, thorough, aTrade Review"This timely and thorough volume, edited by two communication professors at DePaul University, attempts to provide both a theoretical framework and some very practical strategies for what the authors call "responsible advocacy." Summing up: Highly recommended." -- M.S MyersTable of ContentsIntroduction: Toward a Definitional Framework for Responsible Advocacy Chapter 1: Baselines for Ethical Advocacy in the “Marketplace of Ideas” - Kathy Fitzpatrick Chapter 2: Responsibility and Accountability - Thomas H. Bivins Chapter 3: The Ethics of Communicating With and About Difference in a Changing Society - Larissa A. Grunig and Elizabeth L. Toth Chapter 4: Negotiating Relationships With Activist Publics - Linda Hon Chapter 5: Responsible Advocacy for Nonprofit Organizations - Carolyn Bronstein Chapter 6: Truth and Transparency - Karla Gower Chapter 7: Responsible Online Communication - Kirk Hallahan Chapter 8: Responsible Advocacy Through Strategic Risk Communication - Michael J. Palenchar and Robert L. Heath Chapter 9: The Ethics of Public Diplomacy - Philip Seib Chapter 10: Advocacy Across Borders - Donald K. Wright

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Book SynopsisFrom the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight.When people think about ethics failures, they typically think of Enron, Volkswagen, and other major scandals. Most communication professionals will not face these major dilemmas, but even minor issues can explode to ruin reputations and companies.EthicalVoices uses the PRSA Code of Ethics as a framework to bring ethical dilemmas to life. It provides practical guidance to public relations professionals on how to address specific challenges they will likely encounter.The book includes more than 100 real-world ethics incidents with advice from global industry leaders at companies including Starbucks, Lenovo, the TSA, the Federal Reserve, Harvard Business School, IBM, CDC, and the world's largest public relations agencies.From the ethics of crisis management, to what to do when your employer lies to you, to DEI failures and the ethics of social media, this book shares the good, the bad, and the ugly with candid insight. Beyond the case studies, the book includes a framework for training your ethical mind.

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Book SynopsisScott Kronick is President and CEO of Ogilvy Public Relations, Asia Pacific. A 28-year veteran of Ogilvy Public Relations, Scott has spent 24 of those years working in leadership positions throughout the Asia Pacific region. Scott has received numerous awards during his career and today Ogilvy Public Relations is one of the leading and most influential public relations consultancies in the Asia Pacific region. Scott is also the author of The Lighter side of China, a collection of short stories written in a light-hearted style about an American living in Greater China for 24 years. Today Scott lives with his wife Lisa and two children Jacquelin and Samuel in Beijing, China.

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Book SynopsisHow Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.Table of Contents1. How Brands Grow2. Target the (Whole) Market3. Where New Customers Come From4. Building Mental Availability5. Leveraging Distinctive Assets6. Achieving Reach7. Word-of-mouth Facts Worth Talking About8. Building Physical Availability Part 19. Building Physical Availability Part 210. New Brands and Acquiring New Buyers11. Getting Down to Business-to-Business Markets12. And Finally, a Bit of Luxury

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Book SynopsisDuring the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.In these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you’ve left the room.Trade ReviewWith Bill McGowan's book in front of you, your days of thinking "I wish I had said that" will be behind you. His peerless advice offers readers a real chance to be heard and to succeed. -- Sheryl Sandberg "Bill McGowan has captured the indefinable human essence of his teaching on the written page. You are assured of learning more than you can imagine while enjoying Pitch Perfect." -- Wynton Marsalis, managing and artistic director, Jazz at Lincoln Center "[This] guidebook...is evenhanded and straightforward and brims with advice for anyone hoping to brush up on public speaking, effective presentation skills and interviewing prowess both within and outside of the contemporary workforce marketplace." -- Kirkus Reviews "Success depends on having a great game plan. In Pitch Perfect, Bill McGowan provides just that-winning strategies for how to improve your communication skills, especially in life's red-zone situations." -- Eli Manning, quarterback, New York Giants "In today's world of micromessages and fleeting attention spans, connecting with your audience is more important than ever. Bill McGowan's Pitch Perfect provides valuable and proven strategies for anyone looking to communicate effectively." -- Denise Morrison, president and CEO, Campbell Soup Company "Bill McGowan has identified a fresh and simple way for us to rethink how we communicate. His innovative strategies work not just in our professional lives but in everyday life as well. That's why he's an excellent teacher and why I always enjoy working with him." -- Daniel Ek, CEO, Spotify "Bill McGowan proves in Pitch Perfect what his clients already know-he is the premiere communications coach in business today. His insightful advice and strategies work." -- Thomas Keller, The French Laundry "You can learn to express yourself more effectively, handle difficult conversations gracefully and deliver a great presentation by following and practicing...McGowan packs the book with valuable examples of what was said versus what should have been said...Filled with smart, valuable advice, Pitch Perfect is a home run." -- Success

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Book SynopsisRecently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator. Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.Trade ReviewHoliday is part Machiavelli, part Ogilvy, and all results -- Tim Ferriss * The 4-Hour Workweek *Essential reading for anyone concerned with the current health of our digital media. -- Andrew Keen, TechCrunchRyan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America. -- Edward Jay Epstein, author * The Big Picture *This is an astonishing book. ... Many of these stories are chilling. -- Gillian Tett * Financial Times *Provides valuable food for thought regarding how we receive - and perceive -information. * New York Post *Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality. * Kirkus Reviews *His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice. * Publishers Weekly *The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. -- Tucker MaxBehind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone. -- Dov Charney, CEO and founder, American ApparelThis book will make online media giants very, very uncomfortable. -- Drew Curtis, founder, Fark.com[Like] Upton Sinclair on the blogosphere. -- Tyler Cowen, MarginalRevolution.com

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Book SynopsisA history of the PR industry, and how it has shaped and corrupted politics.Trade Review'Of all the transcendent powers that shape our modern lives, propaganda is the most powerful and insidious. This brilliant, original book reveals the secret truth about so-called public relations and should be required reading on every curriculum' -- John PilgerTable of Contents1. The cutting edge of corporate power 2. Public Relations: The Zelig complex 3. The hidden history of corporate propaganda, 1911-1930 4. The second wave of corporate propaganda, 1936-1950 5. The case for capitalism - the third wave, to the 1980s 6. The real rulers of the world 7. The global PR industry 8. Pulling Labour's teeth 9. Blair and the business lobby 10. Cameron and the neocons 11. Conclusion : Communication and power Notes Index

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Book SynopsisLiam FitzPatrick is Joint Managing Partner of change communication consultancy Agenda Strategies. He has worked both in-house and for major consultancies running change campaigns, developing communications teams and advising on metrics and evaluation. Liam co-founded the Black Belt series of training for internal communicators and lectures and has served as an external examiner at UK universities. A Fellow of the UK Chartered Institute of Public Relations, he has been involved in planning the education and training of PR practitioners. He is a also member of the Global Certification Council of the International Association of Business Communicators.Klavs Valskov is Joint Managing Partner of change communication consultancy Agenda Strategies. Since 1999 he has worked in PR, marketing and communication with organisations including L'Oreal, Accenture, Nordea Bank and the Danish Government. From 2008-2013 Klavs was the award-winning Global Director of Communication in Maersk Trade Review"This is a must-read for everyone responsible for developing or managing internal communications. It builds on the most important experience shared by leading experts over the past decades and elegantly summarizes this into a current overview of what internal communicators must do to add value to the business." * Torben Bundgaard, Head of Leadership Communication, Novo Nordisk *"This book sets itself apart from others through its combination of theory and practical tips and templates. It is a joy to read - written in such an engaging, accessible way that anyone can understand it. From managing change communication to advising leaders and creating compelling messages, this book covers all the vital areas for any IC function." * Saskia Jones, Head of Internal Communication, Oxfam GB *"I wish I'd had a guide like this when I started out in internal communication....I'd recommend this manual to anyone working in internal communication; it's a great reference point for the start of any new communication challenge!" * Jenny Clark, Head of Internal Communications, The De Beers Group of Companies *"Rigorous, easy to read and use, grounded in extensive practice. Highly recommend for all in the field and for general managers who need to think beyond comms as a corporate function and take responsibility for the impact of effective human connections." * Sabine, Amazon reviewer *"This is essential reading for all those who are serious about making internal comms count in their organisation. From helping you understand and convince your organisation why IC is important, to explaining how to handle senior leaders, to giving you a straightforward means of setting out messages clearly and simply, this book has it all. Anybody who has experienced the challenges which all of these issues bring to a communicator will find this instantly accessible and appealing." * Barry Shaw, Amazon reviewer *Table of Contents Chapter - 01: What internal communication is and why it matters; Chapter - 02: Organizing internal communication; Chapter - 03: Planning; Chapter - 04: Audiences; Chapter - 05: Messaging; Chapter - 06: Channels; Chapter - 07: Why line managers matter and how to support them; Chapter - 08: Working with senior leaders; Chapter - 09: Change; Chapter - 10: Research and evaluation for internal communicators; Chapter - 11: Developing yourself and the team

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Book SynopsisJohn O'Brien MBE, based in London, UK, is an advisor to business, non-profits, and government bodies on purpose, its activation, organizational culture, partnerships and performance change globally. He is a senior purpose strategist and EMEA managing partner of Omnicom's ONE HUNDRED agency collective.David Gallagher, based in London, UK, heads international growth and development for Omnicom PR Group. He is co-chair of the PRCA Ethics Council, past ICCO president, past Cannes Lions jury president and serves on the court of the London School for Hygiene & Tropical Medicine, among other advisory boards.Trade Review"Those brands that succeed moving forwards will be those living and breathing a clear purpose authentically which makes this book an essential and timely read for marketing leaders." * Peter Markey, Chief Marketing Officer, Boots plc *"Truth Be Told is a really timely and helpful book, packed full of global examples, references, and handy checklists. A refreshing mix of common sense and sound research to ensure that any organization knows how to observe the truth, the whole truth and nothing but the truth in everything it does if it's to succeed now and into the future." * Rita Clifton CBE, Deputy Chairman, John Lewis *"This book chronicles a moment of profound change and provides a roadmap to help all those who would learn from those who have gone before and wish to give the best version of themselves to those they serve, their fellow citizens and their companies. Utterly riveting." * Sir Tim Smit, Founder, Eden Project *"As more and more companies activate their purpose and consider how best to connect with key audiences, Truth Be Told shows them how to be successful. An indispensable playbook for every PR and marketing professional committed to driving positive change." * Paul Polman, Co-Founder, Imagine *"Founding strategies and communications on purpose-based truth is a shortcut to success - Truth Be Told offers a clear pathway to make this effective." * Sophie Devonshire, Chief Executive, The Marketing Society *"Businesses and brands have come to understand the power - even necessity -- of a clearly articulated purpose has recently become well understood but nailing it is harder than it sounds. Truth Be Told provides a roadmap for business and communications leaders to identify an authentic, credible and inspiring purpose." * Kim Sample, President, The PR Council *"In a world of fake news, it is more important than ever for brands to be 'Truth Tellers' and to tell their brand stories authentically. This book is brilliant at helping brands achieve this important ambition moving forward." * Fred Cook, Director, USC Center for Public Relations Annenberg School *"Truth Be Told is the result of two well-respected communications professionals and provides many interesting insights and observations about one of the most challenging business topics of our time. A must read for those who want to make a true difference in building meaningful reputations and brands." * Andre Manning, Managing Director, Logeion, Netherlands Association for Communications Professionals *"This is not a book about how to run an effective marketing campaign - it is something much more profound. Read this book!" * Rob Flaherty, Chairman, Ketchum *"Authentic purpose, clear values, and ethical culture are now critical for enduring business success. John and David provide a timely challenge to marcomms professionals to help deliver this." * Prof David Grayson CBE, Chair, The Institute of Business Ethics *"A must-read for executives, entrepreneurs, investors, and everyone interested in understanding how to link profit with human-centric social impact. A hugely insightful read for journalists as well, as truth-seekers and communicators. A brilliant book!" * Elizabeth Filippouli, Journalist, Author & Founder, Global Thinkers Forum *"In a world of fake news it is more important than ever for brands to be 'Truth Tellers' and to tell their brand stories in an authentic way. This book is brilliant at helping brands achieve this important ambition moving forward." * Philippa Brown, PHD Worldwide CEO *Table of Contents Chapter - 00: Introduction; Chapter - 01: The world – what you need to know; Chapter - 02: The truth – what we mean by it; Chapter - 03: The why – understanding the context of truth and purpose; Chapter - 04: The where – finding truthful purpose in business; Chapter - 05: The way – how your culture is key; Chapter - 06: The how – audiences and stories; Chapter - 07: The what – understanding your channels; Chapter - 08: The wow – how to measure success; Chapter - 09: Activate NOW;

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Book SynopsisContemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.

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Book SynopsisStreamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.Trade Review"This is the book I wish I had when I was starting out in Internal Communication. Whether you are a newcomer to internal communication or a more seasoned practitioner, you work in organisational design or human resources - Jenni's book is one that should sit on your desk." * Krishan Lathigra, Interim Head of Internal Communication & Engagement, UK Department for Digital, Culture, Media and Sport (DCMS) *"An eclectic collection of valuable ideas and practical solutions for everyday internal communication challenges. This is a useful guide for practitioners who are interested in taking a broader perspective to practice that incorporates understanding people and organizations." * Dr Kevin Ruck, Co-founder, PR Academy *"Jenni's book is a practical guide that will not only equip communicators but inspire them too. It's packed with relevant theory and examples, that unlock the possibilities of effective internal communication. This book will help you have the right conversations, to drive everyone forward. I highly recommend it." * Rachel Miller, Director, All Things IC. *"A transformational book from a transformational and passionate professional. There is no Employee Engagement without internal communications and this book will help you deliver both effectively." * Matt Manners, CEO & Founder, Inspiring Workplaces Group *"An indispensable guide for leaders, communication professionals, students, and anyone interested in how to harness the power of communications to empower teamwork to make the dream work." * Farzana Baduel, CEO, Curzon PR *"This is the book that we've waited for to help the discipline evolve officially from reactive and tactical to proactive and strategic. It is an easy and informative read for those who want to enable, engage and empower employees to manage change and deliver results." * Priya Bates, President, Inner Strength *"The first comprehensive manual for internal communication for the pandemic/post-pandemic era, Jenni reaches a new level of thought leadership in the field. Rather than making simple stuff complex, she makes complex concepts simple and actionable." * Mike Klein, Principal, Changing The Terms and former EMENA Chair of IABC. *"Jenni's model is business performance focused, insightful and comprehensible. Leaders need to understand change dynamics and effectively engage with people; Jenni shows the way." * David Stringer-Lamarre, Chair, IoD London Region and MD, Fortis Consulting London *"A book which should not only be read but, most of all, understood by all those working in internal communication. A book which demonstrates the power internal communication can have from a strategic perspective, not just channel and broadcast use." * Ella Minty, Author and Issues, Crisis & Reputation Lecturer & Adviser *Table of Contents Chapter - 00: Introduction; Section - PART ONE: Foundations; Chapter - 01: Introduction to internal communication; Chapter - 02: Without communication there is chaos; Chapter - 03: Understanding organizations and leadership; Chapter - 04: Understanding people; Section - PART TWO: Applying the model; Chapter - 05: The Field Model; Chapter - 06: Data and diagnostics; Chapter - 07: The fix; Chapter - 08: Applying the model and making it work for the long term; Chapter - 09: Conclusion;

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Book SynopsisEffective communication is vital to science, engineering and business management. This book gives clear, practical advice illustrated with real-life examples on how to select, organize and present information in reports, papers and other documents.Trade Review'An excellent technical writing textbook.' - Chartered Quantity Surveyor'...a manual for technical writers that belongs on any author's bookshelf.' - The Midwest Book Review'...well written and well produced...' - Times Higher Education Supplement'Marvellous book!...excellent guidance. There is much sense in this book....an excellent primer.' - Annals of Clinical BiochemistryTable of ContentsWriting is communicating: revising basic assumptions. Thinking about aim and audience. Starting to write: a practical approach. Organization and layout of information. The use of headings and numbering. Algorithms for complex possibilities and procedures. Style for readability. Writing with a computer. Informative summaries. Choosing and using tables, illustrations and graphic presentation techniques. Writing instructions. Writing descriptions and explanations. Writing letters and memoranda. Writing minutes and reports of proceedings. Writing in examinations. Appendices. Index.

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Book SynopsisThis updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media''s use in journalism, public relations, advertising and marketing.Lipschultz focuses on key concepts, best practices, data analyses, law and ethics  all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural langTable of Contents1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New and Mobile Media Technologies, Innovation and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Best Practices in Social Media 12. Future of Social Media and Information Literacy

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Book SynopsisTaking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.A podcast, The Future of PR, also accompanies the book.

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Book SynopsisEmbedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process.Focusing on extensive academic research, business reports, case studies, and best practices from around the world, this book offers a practical guide to effective strategies in corporate climate change communication, including leadership communication, rebuilding public trust amidst greenwashing scandals, and engaging stakeholders with business action on climate change. The book provides new directions on the role of social media influencers, artificial intelligence, and big data in enhancing transparency in business actions and effective communication with key stakeholders.An essential read for students, scholars, and professionals interested in the emerging fields of climate change communication, strategic communication, and related areas of sustainability and Environmental, Social, and Corporate Governance (ESG) communication.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisWhat fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator's toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the market' from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment.Bringing theories from marketing and consumer research, sociologTrade Review"This book could not be more timely, or more necessary, for our times."Eileen Fischer, Professor of Marketing and Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at Schulich School of Business, Canada"This is a must read for anyone who wants to be informed about all of the implications of marketing communications, not just the positive contributions of marketing to society otherwise espoused, as well as understand the actions of corporations in and the character and potential future of ‘globalized capitalism’. My congratulations to the authors for providing insightful analyses!"Fuat Firat, University of Texas, Rio Grande Valley, USA"Marketing Communications should be among the most interesting, captivating and intriguing topics of the marketing syllabus but students and scholars alike are often forced to turn to the wider social sciences, media studies and cultural theory to develop thorough and worthwhile insights. In The Dark Side of Marketing Communications Hill and McDonagh set out an ambitious and engaging agenda that shows how marketers can engage with some of the most important and topical questions of our times. Despite the critical and at times pessimistic evaluation of the current practices and processes of marketing communications the book suggests that while the Dark Side is certainly powerful and seductive it is also full of contradictions and crisis. This is where we should look for progressive opportunities to develop more sustainable, collective, collaborative and less boringly distracting forms of both marketing and communication."James Fitchett, Professor of Marketing and Consumption, University of Leicester School of Business, UK"McDonagh is the master of dark marketing. Hill’s a rising star of the same. Individually brilliant, together they’re bedazzling. Bright, breezy and bundles of fun, this is the book for you. Especially if you’re afraid of the dark."Stephen Brown, Professor of Marketing Research, Ulster University, UKTable of Contents1. Introduction: Where are we now? 2. Decoding the market logic 3. Sport: Winners, logics, and the logic of competition 4. CSR: Corporate utopias, wishful thinking, and the logic of sustainability 5. Success, status and the logic of individualism 6. Social progress, economic decline, and the logic objectivity 7. Boredom: Digitised ‘24/7’ connectivity and the logic of distraction 8. Afterword: How does this end?

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Book SynopsisWhen a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out. It provides: An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena Trade ReviewRich with case studies and practical examples, this book is a must read for anyone with an interest in this critical area of management. There is probably no better book and no better team of authors on the subject of crisis communication. Frandsen and Johansen walk the reader through different types of organizational crises, and present their own distinctive arena model of crisis communication that is adept to the current media landscape in which issues emerge and almost over night amplify into full-blown crises for many organizations. Read this book and you will be better able to identify and analyse organizational crises and figure out the right communication response. -- Joep Cornelissen"Rare are the cases of the ′big idea′ that forever alter the intellectual landscape of the field. You are about to read a book by two authors who have lent such a voice in crisis communication." -- W. Timothy CoombsThe importance of this book lies in its new and original perspective on crisis communication, introducing new meanings of the words "arena" and "voices", which leads to a much deeper understanding of how risk and crisis intertwine. The authors have written each chapter diligently to make the book very useful and interesting for all who want to learn about crisis communication or who face crises on daily basis, and in that respect they made a truly remarkable work. -- Marta TakahashiThis is an incredible book and, as reviewers have identified, potentially ′changes the intellectual landscape of the field′. I am an admirer of Frandsen & Johansen′s work and in this book they have provided both a historical account of the field of crisis communications from a needed European perspective, and a direction for future research. I shall be recommending this book to students and colleagues. -- Adrian CrookesTable of ContentsGeneral Introduction PART I: KEY DIMENSIONS OF ORGANIZATIONAL CRISES, CRISIS MANAGEMENT AND CRISIS COMMUNICATION Chapter 1: Living in a Crisis Society Chapter 2: What Is a Crisis? Definitions and Typologies Chapter 3: Crisis Management (I) General Perspectives: From Anticipation to Resilience Chapter 4: Crisis Management (II): Staged Approaches - Before, During, and After Crisis Chapter 5: Crisis Communication (I): Rhetorical and Text-oriented Approaches Chapter 6. Crisis Communication (II): Strategic and Context-oriented Approaches Chapter 7: Crisis Communication Across Cultures PART II: INSIDE THE RHETORICAL ARENA Chapter 8: The Rhetorical Arena: A New Theoretical Framework Chapter 9: Consumers and Citizens: Emotions and Social Media Chapter 10: News Media: Mediatization and Crisis Journalism Chapter 11: Intermediaries: Trade Associations Chapter 12: Managers and Employees: Inside the Organization Epilogue: The Future of Organizational Crisis Communication: Agendas for Research, Education, and Practice

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Book Synopsis***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.comTrade ReviewI needed this book in my life right now! It's an easy to understand guide to promoting your business and yourself. It starts with the basics, of defining what your business is, what it provides, and who your customer is. The tone is positive and encouraging, yet also no nonsense. The writing is straight forward and complicated jargon is broken down for newbies like me. I went to the website and downloaded the pdfs mentioned in the book to complete the exercises. I started the first couple, and will definitely be returning to the book to finish the process. I learned a ton here, some that I will began implementing immediately in my work to grow and monetize my book blog. Lucy's writing style had me jazzed up about some information that I'd read before and found daunting or boring. I feel affirmed that I'm on the right path, and my energy is renewed in believing that I am capable of doing the hard work to grow my business. I highly recommend this one! * NetGalley *Bloody love this book! I read it in 3 sittings and have taken so many tips from it. Lucy points to so many things a business owner can do to Hype themselves, some obvious, some less so, but all completely do-able. I have set myself up a PR action plan for 2020 and am excited about what lies ahead. * Amazon.co.uk *I love this book, it's so practical and motivating. It's packed full of ideas to help you get your small business in front of the right people, not just through traditional PR but by appearing on podcasts, writing guest blog posts, collaborating with influencers, putting on events and all sorts of other creative ways to grow your authority in your field. It gives you the practical tools you need to not only find these opportunities, but to execute them really well and get a great return on your time investment. As that's often all it takes; big budgets are not at all required to get good use out of this book! Lucy walks you through everything in such a friendly and accessible way, and makes the whole idea of PR seem way less scary! This book has shown me that we are all more capable than we think of getting press coverage for our businesses, and the tools inside have empowered me to go out and start creating those opportunities for myself straight away! Thank you for sharing your knowledge so generously, Lucy! * amazon.co.uk *Buy this book if you are a small business without the budget for a PR agency. It will help you enormously, and provide great insight if you are working with small business clients in other areas of their business. It's jargon free, or rather, it explains the jargon of journalists so you can speak their language and secure coverage.A must-read. Highly recommended. * Amazon.co.uk *

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Book SynopsisMany working professionals are 'Reluctant Networkers'. They do not like the thought of 'cold calling' friends of friends, joining networking clubs or going to networking events where they have to 'work' a room full of strangers. Written by a 'Reluctant Networker', this guide supports you in developing your networking skills in 'bite-size chucks' rather than having to do a complete makeover.

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Book SynopsisWhat is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

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Book SynopsisThis book provides a compact and well-founded set of facilitation skills for all who want to successfully lead meetings, workshops or project rounds. In this way, it is possible to guide the respective communication process to results in a focused, effective and efficient manner - whether online or face-to-face.Stefan Gross shows how guiding questions, methodical impulses, differentiated perception, a clear attitude and specific formats of participation help to achieve sustainable and smart results in groups."This practical book provides a contemporary handout for the many challenges facing dynamic facilitation." Kai Beiderwellen, Mannheim University of Applied Sciences"The book is an invitation to deepen and reflexively develop one's own role." Wolfgang Widulle, Socialnet.deTable of ContentsCharacteristics of good facilitation.- Using methods correctly.- Managing group processes.- Distinguishing tasks and causes.- Including organization and context.- Establishing relationship and contact.- Developing role clarity and self-image.- Using visualization effectively.- Virtual facilitation.- Learning to facilitate

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Book SynopsisIn an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are fuzzy and intangible, they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Table of ContentsForeword Larissa A. Grunig and James E. Grunig. Preface. Part 1 Not Your Father's Ruler. Chapter 1 You Can Now Measure Everything, but You Won't Survive Without the Metrics that Matter to Your Business. Chapter 2 How to Get Started. Chapter 3 Seven Steps to the Perfect Measurement Program: How to Prove Your Results and Use Your Results to Improve. Chapter 4 Yes, You Can Afford to Measure: Choosing the Right Measurement Tool for the Job. Part 2 How to Measure What People Are Saying About You Online and Off. Chapter 5 How to Measure Marketing, Public Relations and Advertising in a Social Media World. Chapter 6 How to Use Numbers to Get Closer to Your Customers. Chapter 7 Measuring the Impact of Events, Sponsorships, and Speaking Engagements. Chapter 8 How to Measure Influencers and Thought Leadership. Chapter 9 Measuring Relationships with Your Local Community. Chapter 10 Measuring What Your Employees Think. Chapter 11 Threats to Your Reputation: How to Measure Crises. Chapter 12 Measuring Relationships with Salespeople, Channel Partners, and Franchisees. Chapter 13 Measurement for Nonprofits. Chapter 14 Measure What Matters in Higher Education: How to Get an A in Measurement. Epilogue: Whither Measurement? Appendix 1: The Grunig Relationship Survey. Appendix 2: Measurement Resources. Glossary. References. Index.

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Book SynopsisThe only step-by-step guide to crisis management for the design andconstruction industry Accidents, lawsuits, labor walkouts . . . A crisis can come out ofnowhere to strike even the most responsible and safety-consciousdesign and construction companies. The good news is that when badthings happen, there are ways to navigate successfully through thetough times to get your company back on track and back in businessas soon as possible. The secret is to be prepared--and this bookshows you how. Written by one of the best-known experts in the field. Crisis Management gives you the detailed practical knowledge,tools, and techniques you need to get ready for virtually anycrisis situation--before it happens. With proven procedures, forms,and checklists to guide you through every step of the process, ithelps you to: * Anticipate, identify, and prevent potential crises whenpossible * Assemble and manage a quick-response crisis managementteamDevelop a comprehensiTable of ContentsCrisis Identification and Prevention. The Crisis Management Team. Components of a Crisis Management Plan. How Reporters Do Their Job. Working with Reporters in a Crisis Situation. More on the Good, the Bad, and the Truly Ugly. News Conferences. Communicating with Your Various Audiences When the News IsBad. Developing Positive Relations with the News Media through a PublicRelations Program. Training Your Employees to Be Prepared for a Crisis. Crisis Recovery. When Bad Things Happen to Good Companies: Two Case Studies. Conclusion. Appendix. References. Index.

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