Public relations Books

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Book SynopsisHow Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.Table of Contents1. How Brands Grow2. Target the (Whole) Market3. Where New Customers Come From4. Building Mental Availability5. Leveraging Distinctive Assets6. Achieving Reach7. Word-of-mouth Facts Worth Talking About8. Building Physical Availability Part 19. Building Physical Availability Part 210. New Brands and Acquiring New Buyers11. Getting Down to Business-to-Business Markets12. And Finally, a Bit of Luxury

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Book SynopsisThe go-to guide for PR professionals looking for new and exciting ways to exercise their creative communication muscles. Drawing upon years of professional insights, in this inspiring yet practical book, the author will address the many facets of the PR industry, from advertising and marketing to consulting and strategizing.

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Book SynopsisReveals tips for preparing effective presentations and shows how to combine those tips with technologies for better visuals. This book provides information on how to prepare different types of charts - pie, bar, column, line, or dot - and when to use each, and recommendations on lettering size, color choice, appropriate chart types.Table of ContentsSection I: Choosing Charts. Section II: Using Charts. Section III: Say It With Concepts Metaphors. Visual Concepts. Visual Metaphors. Section IV: Say It.Com.

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Book Synopsis'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.Sophie Attwood is an award-winning global communications expert specialising within the beauty, wellness and health sectors. Having curated a portfolio of successful PR campaigns with exceptional brands, she has become a leading voice of authority for the communications industry.Trade ReviewSophie Attwood's work is poised to become a new standard... Beautiful PR is a radiant revelation, a platform for a more beautiful way to connect, communicate, and grow. In a world often veiled in shadows, Attwood's book shines, reminding us that authenticity is the most beautiful form of connection. - NetGalleyWhat an amazing read!! ... I would highly recommend this book for anyone in business, PR, marketing, owning a brand, company or product that they want to elevate to the next level. - AmazonA valuable resource for the beauty industry...However, the ideas and strategies presented in the book can be applied to public relations in any industry, making it a great resource for anyone looking for beauty PR tips that can be adapted to other fields. The emphasis on honesty and authenticity in communication makes this book a valuable asset for PR professionals - NetGalleyTable of ContentsIntroductionChapter One….The beginningChapter Two…. A fresh perspectiveChapter Three….Finding your heartbeatChapter Four….Communicating your heartbeatChapter Five….The Michelin Star effectChapter Six….Media coverageChapter Seven…Brand chemistryChapter Eight…Invisible PRChapter Nine…. The ‘spin doctor’ is deadChapter Ten….Social MediaChapter Eleven…Ethical PREpilogue

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Book SynopsisLiam FitzPatrick is Joint Managing Partner of change communication consultancy Agenda Strategies. He has worked both in-house and for major consultancies running change campaigns, developing communications teams and advising on metrics and evaluation. Liam co-founded the Black Belt series of training for internal communicators and lectures and has served as an external examiner at UK universities. A Fellow of the UK Chartered Institute of Public Relations, he has been involved in planning the education and training of PR practitioners. He is a also member of the Global Certification Council of the International Association of Business Communicators.Klavs Valskov is Joint Managing Partner of change communication consultancy Agenda Strategies. Since 1999 he has worked in PR, marketing and communication with organisations including L'Oreal, Accenture, Nordea Bank and the Danish Government. From 2008-2013 Klavs was the award-winning Global Director of Communication in Maersk Trade Review"This is a must-read for everyone responsible for developing or managing internal communications. It builds on the most important experience shared by leading experts over the past decades and elegantly summarizes this into a current overview of what internal communicators must do to add value to the business." * Torben Bundgaard, Head of Leadership Communication, Novo Nordisk *"This book sets itself apart from others through its combination of theory and practical tips and templates. It is a joy to read - written in such an engaging, accessible way that anyone can understand it. From managing change communication to advising leaders and creating compelling messages, this book covers all the vital areas for any IC function." * Saskia Jones, Head of Internal Communication, Oxfam GB *"I wish I'd had a guide like this when I started out in internal communication....I'd recommend this manual to anyone working in internal communication; it's a great reference point for the start of any new communication challenge!" * Jenny Clark, Head of Internal Communications, The De Beers Group of Companies *"Rigorous, easy to read and use, grounded in extensive practice. Highly recommend for all in the field and for general managers who need to think beyond comms as a corporate function and take responsibility for the impact of effective human connections." * Sabine, Amazon reviewer *"This is essential reading for all those who are serious about making internal comms count in their organisation. From helping you understand and convince your organisation why IC is important, to explaining how to handle senior leaders, to giving you a straightforward means of setting out messages clearly and simply, this book has it all. Anybody who has experienced the challenges which all of these issues bring to a communicator will find this instantly accessible and appealing." * Barry Shaw, Amazon reviewer *Table of Contents Chapter - 01: What internal communication is and why it matters; Chapter - 02: Organizing internal communication; Chapter - 03: Planning; Chapter - 04: Audiences; Chapter - 05: Messaging; Chapter - 06: Channels; Chapter - 07: Why line managers matter and how to support them; Chapter - 08: Working with senior leaders; Chapter - 09: Change; Chapter - 10: Research and evaluation for internal communicators; Chapter - 11: Developing yourself and the team

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Book SynopsisEffective communication is vital to science, engineering and business management. This book gives clear, practical advice illustrated with real-life examples on how to select, organize and present information in reports, papers and other documents.Trade Review'An excellent technical writing textbook.' - Chartered Quantity Surveyor'...a manual for technical writers that belongs on any author's bookshelf.' - The Midwest Book Review'...well written and well produced...' - Times Higher Education Supplement'Marvellous book!...excellent guidance. There is much sense in this book....an excellent primer.' - Annals of Clinical BiochemistryTable of ContentsWriting is communicating: revising basic assumptions. Thinking about aim and audience. Starting to write: a practical approach. Organization and layout of information. The use of headings and numbering. Algorithms for complex possibilities and procedures. Style for readability. Writing with a computer. Informative summaries. Choosing and using tables, illustrations and graphic presentation techniques. Writing instructions. Writing descriptions and explanations. Writing letters and memoranda. Writing minutes and reports of proceedings. Writing in examinations. Appendices. Index.

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Book SynopsisIn an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are fuzzy and intangible, they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Table of ContentsForeword Larissa A. Grunig and James E. Grunig. Preface. Part 1 Not Your Father's Ruler. Chapter 1 You Can Now Measure Everything, but You Won't Survive Without the Metrics that Matter to Your Business. Chapter 2 How to Get Started. Chapter 3 Seven Steps to the Perfect Measurement Program: How to Prove Your Results and Use Your Results to Improve. Chapter 4 Yes, You Can Afford to Measure: Choosing the Right Measurement Tool for the Job. Part 2 How to Measure What People Are Saying About You Online and Off. Chapter 5 How to Measure Marketing, Public Relations and Advertising in a Social Media World. Chapter 6 How to Use Numbers to Get Closer to Your Customers. Chapter 7 Measuring the Impact of Events, Sponsorships, and Speaking Engagements. Chapter 8 How to Measure Influencers and Thought Leadership. Chapter 9 Measuring Relationships with Your Local Community. Chapter 10 Measuring What Your Employees Think. Chapter 11 Threats to Your Reputation: How to Measure Crises. Chapter 12 Measuring Relationships with Salespeople, Channel Partners, and Franchisees. Chapter 13 Measurement for Nonprofits. Chapter 14 Measure What Matters in Higher Education: How to Get an A in Measurement. Epilogue: Whither Measurement? Appendix 1: The Grunig Relationship Survey. Appendix 2: Measurement Resources. Glossary. References. Index.

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Book SynopsisRecently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically motivated 'fake news' stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator. Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he's tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He's pulling back the curtain because it's time everyone understands how things really work.Trade ReviewHoliday is part Machiavelli, part Ogilvy, and all results -- Tim Ferriss * The 4-Hour Workweek *Essential reading for anyone concerned with the current health of our digital media. -- Andrew Keen, TechCrunchRyan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America. -- Edward Jay Epstein, author * The Big Picture *This is an astonishing book. ... Many of these stories are chilling. -- Gillian Tett * Financial Times *Provides valuable food for thought regarding how we receive - and perceive -information. * New York Post *Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality. * Kirkus Reviews *His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice. * Publishers Weekly *The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. -- Tucker MaxBehind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone. -- Dov Charney, CEO and founder, American ApparelThis book will make online media giants very, very uncomfortable. -- Drew Curtis, founder, Fark.com[Like] Upton Sinclair on the blogosphere. -- Tyler Cowen, MarginalRevolution.com

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Book SynopsisRuth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors.Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events.Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.Trade Review"Compelling, comprehensive, compulsory. My favourite 'go to' textbook." * Dr Richard Keith Wright, Senior Lecturer in Sport Events and Entrepreneurship, Auckland University of Technology, New Zealand *"Provides an excellent insight into the complex and dynamic event planning process which is so crucial for successful event managers." * Dr Lucy Laville, Course Director, UK Centre for Events Management *"Essential reading for anyone wanting to build a career in our amazing events industry. The balance of real-world, contemporary case studies and insight with educational models truly represent the diverse, complex and thrilling world that is event management." * Tim Collett, Managing Director, WRG, a division of the Creative Engagement Group, UK *"This incredibly detailed book is a conduit to success for future event managers." * Amanda Edgcumbe, Founder and Director, Powwow Events *"This book is truer to the real world of event planning and management than any I used while studying or that I've come across in over 20 years of running events." * Mark Breen, Director, Cuckoo Events and Safe Events (about a previous edition) *"This book is easy to follow for both event professionals and event management students alike. The authors have broken down the planning process into bite-size chunks that are easy to digest, and they offer great tips and reminders for anyone responsible for organizing an event." * Emma Cartmell, CEO, CHS Group (about a previous edition) *"The great benefit of this book is that it works for students coming into the event management world; but also speaking as an industry professional, it is extremely useful when planning and managing an event, as it gives a step-by-step guide for every stage in the process." * Rob Minto – Managing Director The Onlii *Table of Contents Section - 01: Events – the changing environment 1; Section - 02: The event planning model; Section - 03: Research, concept development and feasibility screening; Section - 04: Developing your events programme and content; Section - 05: Venue selection and site planning essentials; Section - 06: Production and operational logistics; Section - 07: Staffing and human resources in events; Section - 08: Drawing in the crowds – marketing events; Section - 09: Finance, budgeting and procurement in events; Section - 10: A practical guide to managing an event on the day; Section - 11: Measuring event success – evaluation insights; Section - 12: Events – the future

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Book SynopsisJulie Atherton, MBA, based in Bristol, UK, is the founder of the social media advisory and marketing consultancy Small Wonder. As a public speaker, consultant and strategist, she has 30 years' experience working with global brands including Nissan, ITV, Deloitte Digital, Asos and St John Ambulance. She lectures in social media on university MBA programmes and trains marketing professionals in digital, brand, social media and content marketing. Her book B2B Social Selling Strategy, is also published by Kogan Page.Trade Review"While social media platforms may evolve and change, the fundamental principles of effective social media strategy remain relevant. This book focuses on these timeless principles, providing you with a solid foundation that can be applied across different platforms and adapt to future trends." * Paul Wickers, CEO and Founder, Huggg *"A breath of fresh air to creatives who thrill to the freeing constraints of a carefully considered and thoughtfully defined social campaign strategy. This is 30 years' experience and expertise from a social pioneer distilled into an easy-to-navigate guide, updated with provocative interviews and illustrated with compelling case studies. It's not just a handbook on how to develop strategy. It's a handbook on how to inspire breakthrough campaigns that use social media to activate the power of the brand, leverage the differences between social networks and unleash the power of one-to-millions marketing. Not for the sake of awards. Or even campaign KPIs. But for enduring brand, business and customer value." * Debi Bester, Founder & Chief Innovation Officer, Department of Change *"Social media without the strategy is just, 'stuff'. Avoid this by using Julie's book and the principles in it as your North Star, creating social campaigns that deliver both commercial and creative value for the brands and organisations you work with." * Emma Perrett, Strategy Consultant, Industry Unlimited *"This new edition is an essential, encyclopaedic tool that offers actionable guidance supported by real-world examples and insights, making it an indispensable guide for achieving success in an ever-changing social media landscape. Julie's expertise is evident throughout, making this edition an invaluable resource for anyone from experienced leaders to those just getting started." * Deborah Womack, Marketing Transformation Leader, and Founding Member of BRiM (Black Representation in Marketing) *"Julie's analysis and insight into the contemporary social media landscape is enlightening and entertaining - and chock-full of real-world examples any brand manager operating in the modern social space can live and learn by. From reputation management, to influencer and advocacy activity, Social Media Strategy packs in interviews, case studies and takeaways which are both illuminating and practical." * Tom Dennis, Head of Content Marketing, English Heritage *"The first book opened our eyes to the importance of social media to achieve our business aims. In this second edition, Julie has taken this to another level with invaluable learning and expert insights, a perfect mix in today's world." * Thomas Pinington, Managing Director, Pinington *"Social media continues to move at a dizzying pace, and this timely and inspiring second edition guides readers using solid strategic principles that are timeless. It offers practical advice on how to understand markets and consumers to create compelling campaigns, where social media is intrinsic to wider business objectives. Case studies and examples are supported by fascinating and candid interviews, and theory is clear and can be easily applied. A must-read for anyone interested in how to design and deliver successful social media strategy." * Tamsin McLaren, Senior Lecturer in Marketing, University of Bath, UK *"Social media marketing is no longer optional, and those who use it without a clear underpinning strategy run the risk of losing ground to those who do. Julie Atherton carefully unpacks the winning formula for effective social media marketing in this engaging, stimulating and thought-provoking key text. I strongly recommend that any marketer worth their salt should have a copy of this book on their shelf." * Rob Angell, Associate Professor in Marketing Research, University of Southampton, and Co-founder, Angell Sloan Research, University of Southampton *"Social Media Strategy brings together traditional models with the most current of social trends. This is a must read for established industry leaders to keep on top of their game as well as providing a great insight for those wanting to work in the sector." * James Eder, business coach and Co-founder, Student Beans *"A must for anyone engaged in social media. This book manages to be both at the cutting edge, forward thinking and a definitive reference of the best approaches to social. Frankly, it might put me out of a job." * Adam Fulford, Strategic Consultant, The Thread Team *"This is so much more than a social media 'how to' book. By showing where social integrates with the full suite of marketing tools and channels Julie has created a mini marketing handbook too. It's held together by her strong but simple ABC (audience, brand, campaign) model, and usefully covers social in the context of important marketing practices like brand purpose, behavioural economics, and customer journey planning. Interspersed with case histories and interviews with marketing leaders, it was a great read." * Mark Runacus MBE, Strategist, Acting Chair of Outvertising *"In this new edition Julie Atherton shares her extensive experience and continues to de-mystify the world of social media to produce a practical, research-based guide to the successful creation and implementation of social media marketing strategies. The new edition adds up-to-date case studies and covers the impact of emerging AI technologies. The book remains exceptional in linking this to wider marketing strategy and deals effectively with the difficult issue of the development of the brand in social media. I have no hesitation in recommending the book for all those interested in understanding and developing the opportunities for effective customer engagement in this fast moving and fascinating world." * Matthew Housden, Principal Lecturer, University of Greenwich, Visiting Professor, Grenoble Ecole De Management *"This is a powerful and practical social media strategy guide to what makes truly great work, how to implement it and importantly how to measure it. An essential read for anyone who wants to implement successful social media campaigns. Highly recommended." * Pete Markey, Chief Marketing Officer, Boots UK *"This book is the perfect guide to the contemporary digital culture that we are all now immersed in. Social media marketing is now such a huge influence within the consumers choice of brands and customer engagement, that this book is an essential tool in understanding it. On a personal note, Julie has been a huge supporter of our degree course and is a highly knowledgeable and informed person within the realms of social media." * Lee Thomas, Course Leader B.A. ( Hons ) Advertising, University of South Wales *"This new edition successfully combines the theoretical and practical, balancing updated, contemporary cases and interviews with a pragmatic readable approach. It will help anyone in business (or studying it) navigate the rapidly changing technological and social media landscape. The book knits together business purpose with customer/audience understanding, to provide a solid strategic base for successful social media and/or influencer activity. An important read for anyone in the business." * Professor Donald Lancaster, MBA Programme Director, University of Exeter *"Clear and insightful. This book is the go-to guide for creating a far-reaching social media strategy for your brand, corporate campaign or cause." * Susan Walkley, Managing Director, Public Relations & Creative Comms, Havas Life Medicom *Table of Contents Chapter - 00: Introduction – How to use this book; Chapter - 01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter - 02: Integrated customer engagement – How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter - 03: Getting started – Aligning social media goals and KPIs with your wider business objectives; Chapter - 04: Audience – Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter - 05: Brand presence – How to drive action and engagement through integrated content marketing on social media; Chapter - 06: Campaigns – A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter - 07: Measuring and benchmarking success – How and when do you know your social media strategy is working?; Chapter - 08: From customers to celebrities – Identifying and attracting a range of influencers to advocate for your brand; Chapter - 09: Crisis and reputation management for social media and PR – A clear guide for the unpredictable; Chapter - 10: Thoughts on the future of social – What will happen next?;

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Book SynopsisIn this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.

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Book SynopsisA history of the PR industry, and how it has shaped and corrupted politics.Trade Review'Of all the transcendent powers that shape our modern lives, propaganda is the most powerful and insidious. This brilliant, original book reveals the secret truth about so-called public relations and should be required reading on every curriculum' -- John PilgerTable of Contents1. The cutting edge of corporate power 2. Public Relations: The Zelig complex 3. The hidden history of corporate propaganda, 1911-1930 4. The second wave of corporate propaganda, 1936-1950 5. The case for capitalism - the third wave, to the 1980s 6. The real rulers of the world 7. The global PR industry 8. Pulling Labour's teeth 9. Blair and the business lobby 10. Cameron and the neocons 11. Conclusion : Communication and power Notes Index

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Book SynopsisFor courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR. Table of ContentsBrief Contents PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS Chapter 1: Introduction to Contemporary Public Relations Chapter 2: Practitioners of Public Relations Chapter 3: Organizational Settings Chapter 4: Historical Origins and Evolution PART II: FOUNDATIONS Chapter 5: Professionalism and Ethics Chapter 6: Legal Considerations Chapter 7: Theory: Adjustment and Adaptation Chapter 8: Theory: Communication and Public Opinion Chapter 9: Internal Relations and Employee Communication Chapter 10: External Media and Media Relations PART III: MANAGEMENT PROCESS Chapter 11: Step One: Defining Public Relations Problems Chapter 12: Step Two: Planning and Programming Chapter 13: Step Three: Taking Action and Communicating Chapter 14: Step Four: Evaluating the Program PART IV: THE PRACTICE Chapter 15: Business and Industry Chapter 16: Government and Politics Chapter 17: Military Public Affairs Chapter 18: Nonprofits and NGOs Chapter 19: Health Care Chapter 20: Education Chapter 21: Associations and Unions

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Book SynopsisTrade Review"Social Media Management simplifies the often-mysterious world of social media strategy with an approachable style that challenges and enlightens students of all professional backgrounds."--Eric Brey, University of Wisconsin-Stout "This is one of the most effective, foundational textbooks available for students looking to master their abilities to create strategic social media plans at an organizational level."--Kirsten Whitten, Regis College, Curry College, and Stonehill College "A great overview of strategic social media that ties together the importance of social media being couched in business and marketing strategy and practical, relevant examples and case studies that engage students."--Mary C. Martin, Fort Hays State University "In the 'old days' of analog marketing, most faculty consumed newspapers, magazines, and TV, so it was very easy to understand advertising and/or marketing communications. Today, many faculty are aware of digital marketing, but have a very limited use of the varied platforms available. This book offers both enough technical detail and examples on the various platforms for even the digitally naive faculty member to leads a class, along with a good strategic overview that seems to be lacking from so many treatments of social media marketing."--Eric J. Karson, Villanova University "Informative and also effective! I would strongly suggest that my colleagues adopt this book because it's current, relevant, and learner-centered and will add value from a social media marketing perspective for a long time to come."--Mohammed Nadeem, National University and the University of San FranciscoTable of ContentsPreface Chapter 1. Maximizing Business Value Social Media Equals Business Opportunity (And Not Just for Cats) What Is Social Media Management? Evolving from a Platform-Driven to a Goal-Centric Approach Setting Goals to Drive Value Social Media Management Framework What's Next? Platforms May Change, But The Industry Will Still Grow Your Turn: A Goal-Setting Exercise for Your School Chapter 2. Targeting Social Audiences Collecting Social Audience Segmenting Social Audiences Data Prioritizing Target Audiences Engaging Social Audiences It's Complicated Your Turn: Analyze Your Class Chapter 3. Adopting Social Platforms Renting or Buying in Social Media Conducting a Platform Audit Platform Fit Test Adopting Multiple Platforms Platform Analysis Never Stops Your Turn: Strategic Platform Choice Chapter 4. Developing Social Brand Strategy Why Brand Strategy in Social Media Matters Branding Social Media Presences Extending a Brand Personality Structuring a Social Media Portfolio Managing a Social Brand Portfolio The Cocktail Party Your Turn: Trader Joe's Social Brand Strategy Chapter 5. Designing Social Content Building Blocks of Social Content Tailoring Social Content to the Platform Social Content Development Creating and Evolving Your Turn: Represent Your Culture Chapter 6. Distributing Social Content Inventory Social Media Marketing Assets Decide on Social Media Marketing Campaigns Implement a Social Media Marketing Campaign Sample Social Media Campaign Grid Ready, Set, Go Viral Your Turn: Develop a Social Media Marketing Plan for Fidelity Chapter 7. Measuring Social Media Results Dimensionalizing the Business Value of Social Media Measuring Brand Value Measuring Revenue Value Measuring Operational Value Measuring Cultural Value Measuring Results Is Not Easy Your Turn: Devising a Measurement Plan for Sanergy Chapter 8. Managing Crisis in Social Media Crisis in Social Media Evaluating a Social Media Crisis Responding to a Social Media Crisis Executing Social Media Crisis Management Another Day, Another Potential Crisis Your Turn: Kashi Crisis Management Chapter 9. Building a Social Culture Social Media Use Within Organizations Trade-offs of Internal Social Media Use Internal Social Media Use in Action Key Success Factors The World's Best Boss Your Turn: Internal Social Media Strategy for Comcast Customer Service Chapter 10. Defining Your Personal Brand In Social Media Assume Everything You Post Is Public Social Media Management Framework Considerations Possible Strategic Directions Managing the Risks of a Social Media Presence Tips on Execution It's All About You Your Turn: Personal Social Media Audit Epilogue: Leadership in Data Privacy

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Book SynopsisWith strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.Trade ReviewThis is probably the best text on the market for both coverage and depth of analysis. * Dr Shirley Rate, Glasgow Caledonian University, UK *[Of the previous edition] Strategic Advertising Management is a good contemporary overview of the advertising and communications landscape, combining a good level of theoretical foundation accompanied by relevant case studies and frequent examples to illustrate the practical application of advertising management.' * Mr David Colley, Manchester Metropolitan University, UK *Table of ContentsPart One: overview of Advertising and Promotion 1: What are Advertising and Promotion? 2: Perspectives on Advertising 3: Advertising across Cultural BordersPart Two: Planning Considerations 4: What it Takes for Successful Advertising and Promotion 5: The Strategic Planning ProcessPart Three: Developing the Strategic Plan 6: Selecting the Target Audience 7: Understanding Target Audience Decision Making 8: Determining the Best Positioning 9: Developing a Communication Strategy 10: Media Strategy 11: Digital MediaPart Four: Making it Work 12: Processing the Message 13: Creative Tactics 14: Creative ExecutionPart Five: Integrating Advertising and Promotion 15: Sales Promotion and Broader Communication Mix 16: Campaign Strategy

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Book SynopsisTrade Review"The go-to guide on how to manage the important function of public relations."--Sandra Duhé, Southern Methodist University "This text provides more content on business related strategies than other PR texts. The writing is clear and well edited, and is accessible to readers with limited business knowledge."--Jeffrey Brand, University of Northern IowaTable of ContentsPreface Chapter 1: Leadership & Management in Public Relations: Two Sides of the Same Coin Chapter 2: Distinctions Between Corporate & Agency Operations Chapter 3: Professionalism, Ethics, and Law: The Good Person Representing Organizations Well Chapter 4: Operations Tools I: Plans, Budgets, Time Management, & Billing Chapter 5: Operations Tools II: Performance Measurement, Performance Reviews, & Human Resources Management Chapter 6: Decision Making in Tune with the Corporate Strategic Plan Chapter 7: Business-development Principles Chapter 8: Requests for Proposals (RFPs) & New-business Pitches Chapter 9: Team Management Chapter 10: Client-centered Communication Chapter 11: Personal Career Planning Strategies Appendix A: Strategic Plan Content Summary Appendix B: Example Strategic Plan Appendix C: Calling Scripts Appendix D: Resumes, Cover Letters, and Beyond Index

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Book Synopsis Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice   Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.  MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.   ALERT: Before you purchase, check w

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Book SynopsisThis analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates.

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Book SynopsisDr Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She lectures at Aston University, UK and works as a consultant for organizations on internal and external communication issues. She is passionate about soft skills education and tweets as @LinguaDigitalis.Dr Veronika Koller is Reader in Discourse Studies at Lancaster University, UK having previously worked at Vienna University of Economics and Business. Her research interests centre on corporate and health communication. Outside academia, Veronika is senior associate analyst with consultant company Linguistic Lanscapes and has also co-faciliated seminars for the British Academy of Management.Trade ReviewRather than prescribing the same old (often misconceived) advice about language use, this book encourages the reader to understand how language works, to analyse it, and to produce it in an effective and context sensitive manner. I highly recommend it to anyone studying corporate communication. * Jonathan Clifton, Université de Valenciennes, France *This is a vital resource book for anyone studying or teaching business communication. There is so often a gap between sensing how language works in real business contexts, and knowing how to analyse it with a view to meeting the discursive challenges of the business world. The case studies and 'over to you' sections bring the theory to life and help readers to build connections with their own experience. * Ruth Breeze, Universidad de Navarra, Spain *A richly exemplified, comprehensive, and much-needed linguistic introduction to business and corporate communication by two leading experts in the field. Highly accessible and engagingly written, it invites readers to join the authors in the joint exploration of the topic at hand. * Zsofia Demjen, University College London, UK *Table of Contents1. Language and business success Part I: corporate perspectives 2. Communicating with stakeholders 3. Branding 4. Digital PR 5. Talking to customers 6. Crisis communication Part II: management perspectives 7. Leadership 8. Change management 9. Managing conflicts 10. Diversity and inclusion Part III: employee perspectives 11. The language of recruitment 12. Interviews in the workplace 13. Constructing employees 14. Using language in business, using language at work

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Book SynopsisROSSELLA C. GAMBETTI is currently Assistant professor of Corporate and Marketing Communication at the Università Cattolica del Sacro Cuore in Milan, Italy. She is Editor-in-Chief of Communicative Business. Italian Research Review on Business Communication, the first Italian scholarly peer-reviewed journal specifically dedicated to research issues related to corporate and marketing communication, sponsored by the UPA (the Italian Association of Advertisers), unifying more than 600 companies active in Italy. She is author of several books, academic articles and essays on topics such as the strategic role of communication in corporate governance and intangible assets management, innovative branding strategies, and Internet impact on corporate communication strategy. STEVE QUIGLEY is currently Associate Professor of Public Relations at Boston University, USA. Steve is also a public relations consultant whose work is concentrated in the areas of media relations, community relations, crisis Trade Review'This weighty compendium brings a strong and useful intercultural dimension to the study of Corporate Communication, contrasting American and European approaches to the practice. Gambetti and Quigley have assembled an all-star cast of authors, many of whom are well-known for their own work in the discipline, each of whom brings a fresh perspective to the subject. This remarkable collection is notable for its depth and substance while being direct, engaging, and easy to read. Among the most valuable contributions this book makes is its remarkable collection of case studies. Scholars and students alike will be busy for years to come, drawing meaning from the insight provided here.' - James Scofield O'Rourke IV, Professor of Management, University of Notre Dame, USA 'Managing Corporate Communication offers graduate students and academics the first comprehensive book in our field with a strong theoretical foundation and rich European examples. It also has a variety of voices and perspectives from leading academics around the world. A must read for advanced students looking to kick start their careers in Corporate Communication.' - Paul A. Argenti, Professor of Corporate Communication, The Tuck School of Business at Dartmouth, USA 'In Managing Corporate Communication: A Cross Cultural Approach, Gambetti and Quigley offer a comprehensive, cross-cultural textbook that updates the topic of corporate communication with an emphasis on branding and the newer social media outlets. The textbook is written in an engaging, accessible manner that will appeal to both practioners and academic audiences alike. Well researched, and clearly organized with an emphasis on both career obstacles and opportunities as well as tactics for communication success, this book will enliven the classroom and inform the communication professional.' - Nichola D. Gutgold, Associate Professor of Communication Arts and Sciences, Penn State University, USA 'Quigley and Gambetti have provided a much-needed addition to corporate public relations that is timely, global, and scholarly, yet highly practical. Both students and professionals will learn from the insights provided.' - Sandra Duhe, Associate Professor and Director, Public Relations Program, Southern Methodist University, USA and former Public Affairs Manager for ExxonMobilTable of ContentsPreface; E.T.Brioschi & O.Lerbinger Introduction PART I: CORPORATE COMMUNICATION CONCEPTUAL FRAMEWORK, ORGANIZATIONAL ROLE AND RESEARCH ISSUES Corporate Communication as an Academic Discipline and a Strategic Management Function; R.Gambetti Communicative Business: the Power of Corporate Communication to Manage Complexity; E.T.Brioschi Corporate Communication and Value Creation (and Destruction) in the Firm's Evolutionary Process; R.Fiocca Strategic Communication and the Entrepreneurial Role of the Corporate Communication Officer; E.Invernizzi & S.Romenti Corporate Branding and Stakeholder Engagement in Corporate Communication Management: the Link Between Identity and Reputation; R.Gambetti & S.Biraghi Corporate Reputation Robustness. Towards a Better Understanding of Reputational Risk; F.Lurati The Conceptual Bridge Between Corporate and Marketing Communication; P.Kitchen Convergencies and Divergencies Between Advertising and Public Relations; D.Tena Parera & D.Roca Corporate Responsibility Disclosure and Communication; R.Gambetti & M.Giovanardi Measuring Corporate Communication: an Overview and a Model Proposal; S.Romenti Evaluating Corporate Reputation: the Link with Corporate Financial Performance; M.Schweiger & S.Raithel Current Research Frontiers on Corporate Communication: a Postmodern Qualitative Insight; G.Graffigna PART II: CORPORATE COMMUNICATION CHALLENGES AND OPPORTUNTIES IN A MARKETPLACE WITHOUT BOUNDARIES Public Relations in International Management; O.Lerbinger The Emergence of the Social Web and its Impact on Corporate Communication Practices; S.Quigley The Power of Transparency, Authenticity and Empathy as Drivers of Corporate Stakeholder Engagement; S.Quigley The New Reputation-centric CEOs and how to Counsel Them; P.Morrissey Reflections on the Power Point: Where Corporate Communications, Power, and New Computer Applications Intersect; E.Downes The Organization of the Corporate Communication Function; D.Wright From Corporate Responsibility to Shared Responsibility: The New Driver of Co-creation and Innovation; J.Yohannan PART III: BEST PRACTICES IN CORPORATE COMMUNICATION To be Confirmed Conclusion Endnote; D.Bodega & T.Fiedler References.

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Book SynopsisThis study examines France''s determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based upon customs and habits peculiar to the French, yet they apply equally to all foreign cultures. Management methods, attitudes to the outside world, and the historic roots of the French mentality are viewed and explained anecdotally, based on the author''s experience of living and working in France, and are accompanied by humorous illustrations.Table of ContentsPART I Learning to Love Hierarchy; Chapter 1 The Perils of Cultural Cross-Dressing; Chapter 2 Spotting Those Barriers to Change; Chapter 3 The Big Standoff in the Workplace; Chapter 4 The Missing Interface at the Top; PART II What Makes Them Tick; Chapter 5 Managing Uncontrolled Spontaneity; Chapter 6 Privacy: Don’t Ask Me Where I Live; Chapter 7 Considering ‘Foolish Consistency’; Chapter 8 Elitism at its Best and Worst; PART III Eating and Talking – What They Do Best; Chapter 9 How Quickly the Barriers Crumble; Chapter 10 Words: The Subtlest Weapon; Chapter 11 The Crooked Road Forward;

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Book SynopsisThe average workforce today is far different to that of a few years ago. Companies now employ more freelancers and temporary staff, while there is increased job-sharing and sub-contracting, not to mention more staff working from home. This brings with it its own particular set of problems for managers. Here, Richard Pettinger looks at the changing employment situation today and outlines what the flexible workforce is, what flexible working is and how to manage both successfully. The text includes sections on conceptual aspects, motivations, empowerment, organizational streamlining, and management qualities and performance.Table of ContentsList of summary boxes and figures -- Preface -- 1 Introduction -- Flexible workforce -- Conclusions -- 2 Hours and patterns of work -- Introduction -- Work content -- Hours of work -- Other patterns of work -- Use of subcontractors, agencies and specialists -- Conclusions -- 3 Contractual arrangements -- Contracts of employment -- Employment law -- Conclusions -- 4 Motivation and rewards -- Motivation theories -- Work motivation -- Pay and benefits -- Conclusions -- 5 Staffing the flexible workforce -- Introduction -- Equal opportunities -- Staff planning -- High quality staff -- Training and development -- Industrial relations -- Conclusions -- 6 Management and the flexible workforce -- Introduction -- Management style -- Management qualities -- Management training -- Management performance -- Conclusions -- 7 Flexible working in practice -- Organization structure and forms -- Culture -- Conditions -- Supervision -- High quality staff -- Other factors -- Conclusions -- Appendix A: Employment law in the UK: the legal framework -- Appendix B: The European Community Social Charter -- Appendix C: Glossary -- Bibliography -- Index.

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Book SynopsisIllustrations.- Introduction.- 1 Correspondence.- 2 Reports.- 3 Summarising.- 4 Advertising and Publcity.- 5 Manuals, Instructions and Form Design.- 6 Meetings Documentation.- 7 Meetings.- 8 Spoken Communication.- 9 Listening and Reading.- 10 Role of Audio-Visual Aids.- 11 Thinking and Planning.- 12 Language.- 13 Non-verbal Communication.- 14 Charts and Graphs.- 15 Analysis and Interpretation.- 16 External and Internal Communication.- 17 Management Communication.- 18 Information Technology.- Appendix 1: Answers/notes for answers.- Appendix 2: glossary of meetings terms.- Appendix 3: Grammar, punctuation and spelling.- Appendix 4: Examination techniques.- Index.

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Book SynopsisThe second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communicatioTrade Review"Yan Jin and Lucinda Austin have pulled together an impressive list of crisis communication scholars whose research on various aspects of social media and crisis couldn’t be more timely--from a review of social media in a global context to misinformation, the book examines current issues in social media and crisis, foundations and frameworks and provides case studies. It is edited with dexterity. It is a "must have" in any crisis communication course and highly recommended."Amiso M. George, Texas Christian University, USA"This book provides a one-stop, evidence base for new benchmarks of good practice in social media crisis communication. Its frameworks, methodologies, and insights cross multiple stages of crisis and disaster cycles and provide readers with relatable and global case studies and methods to design and evaluate real-world or in-class interventions or activities."Amisha Mehta, Queensland University of Technology, Australia“Excellent integration of research, theory and application written through a social media lens.”Terry L. Rentner, Bowling Green State University, USA“In an era when so many of us are trying to determine how best and when to use social media in the wake of a crisis, Social Media and Crisis Communication provides valuable and relevant content. Whether you are studying crisis communications or involved in planning and execution for an organization, this volume will give you essential background for solid decision-making.”Matt Tidwell, University of Kansas, USA"'[This book] offers clear thinking, illustrated by sufficiently articulated details, to help crisis communicators in high-pressure situations deliver [...] through carefully considered actions."B. St. John, University of Colorado-Boulder, for CHOICE June 2023"Yan Jin and Lucinda Austin have pulled together an impressive list of crisis communication scholars whose research on various aspects of social media and crisis couldn’t be more timely--from a review of social media in a global context to misinformation, the book examines current issues in social media and crisis, foundations and frameworks and provides case studies. It is edited with dexterity. It is a "must have" in any crisis communication course and highly recommended."Amiso M. George, Texas Christian University, USA"This book provides a one-stop, evidence base for new benchmarks of good practice in social media crisis communication. Its frameworks, methodologies, and insights cross multiple stages of crisis and disaster cycles and provide readers with relatable and global case studies and methods to design and evaluate real-world or in-class interventions or activities."Amisha Mehta, Queensland University of Technology, Australia“Excellent integration of research, theory and application written through a social media lens.”Terry L. Rentner, Bowling Green State University, USA“In an era when so many of us are trying to determine how best and when to use social media in the wake of a crisis, Social Media and Crisis Communication provides valuable and relevant content. Whether you are studying crisis communications or involved in planning and execution for an organization, this volume will give you essential background for solid decision-making.”Matt Tidwell, University of Kansas, USA"'[This book] offers clear thinking, illustrated by sufficiently articulated details, to help crisis communicators in high-pressure situations deliver [...] through carefully considered actions."B. St. John, University of Colorado-Boulder, for CHOICE June 2023Table of ContentsIntroduction SECTION I: Overview of Social Media Research in Crisis Communication Chapter 1: Social Media and Crisis Communication (SMCC) Research in a Global Context: An Updated Review and Critique Chapter 2: Current Issues of Social Media and Crisis Communication SECTION II: Current Issues of Social Media Chapter 3: Ethical and Legal Principles for the Practitioner: Consumers, Organizations, and Platforms Chapter 4: Corporate Social Responsibility and Crisis Chapter 5: Online Activism and a Conceptual Typology of Public Relations Activist Roles SECTION III: Foundations and Frameworks SECTION III-A: Foundations and Frameworks: Organizational Approaches and Considerations Chapter 6: Organizational Purpose, Culture, Crisis Leadership, and Social Media Chapter 7: Social Media Influencers in Crisis: Providing Counsel on Instagram Chapter 8: The Importance of Authenticity in Organizational Crisis Communication via Social Media SECTION III-B: Foundations and Frameworks: Audience-Oriented Approaches and Considerations Chapter 9: Paracrisis and Crisis: Guidance from Situational Crisis Communication Theory Chapter 10: Crisis Misinformation and Corrective Strategies in Social-Mediated Crisis Communication Chapter 11: Crisis Information Vetting: Extending the Social-Mediated Crisis Communication Model SECTION III-C: Foundations and Frameworks: Characteristics and Types of Social Media Chapter 12: Social Media Platforms and Broader Participation in Crisis Communication Chapter 13: Visual Crisis Communication: A Social Semiotic Approach to Visual Dialogues on Social Media Chapter 14: New Technology, Big Data, and Artificial Intelligence Chapter 15: Dark Social Influencer Engagement in Brand Communication SECTION IV: Areas of Application SECTION IV-A: Areas of Application: Corporate Chapter 16 (Short Communication and Brief Case Study): It’s War: The New Dilemma for Corporations and Social Issues Chapter 17: Social Media and the Role of Internal Communication for Crisis Prevention and Management Chapter 18: Factors Influencing Crisis Arena Crossovers: The Apple iPhone #ChargeGate Case SECTION IV-B: Areas of Application: Nonprofit Chapter 19 (Short Communication and Brief Case Study): PETA’s Crisis History: A Case Study Chapter 20: Philanthropic Crisis Communication Chapter 21: Advancing Research on Crisis Communication and Religion SECTION IV-C: Areas of Application: Health and Political Chapter 22 (Short Communication and Brief Case Study): Influencer Crisis Communication During COVID-19 Pandemic: @KatieMCrenshaw Chapter 23: Opportunities for Instructional Crisis Communication through Social Media: Communicating Self-Protective Actions for Food Safety During the COVID-19 Pandemic Chapter 24 (Short Communication and Brief Case Study): Political Pivot: Framing the COVID-19 #GoVAXMaryland Campaign in Social Media Chapter 25: Navigating Political Scandal and Reputation Crisis in Social Media Chapter 26: iScotland: Crises, the Integrated Model of Activism, and Twitter SECTION IV-D: Areas of Application: Sport Chapter 27 (Short Communication and Brief Case Study): A Crisis of Cool: Baseball’s Race Against Time Chapter 28: Recognizing their Power: How athletes have utilized social media to influence crisis communication decisions during COVID-19 Chapter 29: Rallying The Fans: Fanship-Driven Sport Crisis Communication on Social Media SECTION IV-E: Areas of Application: Disaster Chapter 30 (Short Communication and Brief Case Study): Silence is Not Golden: Social Media Lessons from Puerto Rico Chapter 31: Natural Disaster Preparedness, Response, and Recovery Crisis Communication Chapter 32: The Social Functions of Idle Alerts SECTION V: Emerging Frameworks and Future Directions Chapter 33: New Theoretical Directions and Frameworks in Social Media and Crisis Communication Research Chapter 34: Toward More Valid and Transparent Research: A Methodological Review of Social Media and Crisis Communication

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Book SynopsisPublic relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together.Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs.This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations.Trade Review'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media JournalTable of ContentsAcknowledgements1 Media relations in context2 Understanding the media environment3 Theorising media relations4 Law and ethics in media relations5 Working with the news media6 Media relations campaigns7 Media releases8 Media kits, guides and online media centres9 Media conferences, 'famils' and events10 Not just the news11 Working with newspapers and magazines12 Working with radio and television13 Working with the internet and social mediaReferencesIndex

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This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes:â new strategies to guide students in the initial campaign planning phaseâ added content on influencers, social care teams, and newsjackingâ coverage of research evaluation, the implications of findings, and articulating the ROIâ expanded discussion of ethical considerations in campaign design and data collection and analysis.The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations a

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Book SynopsisIn most industries, musculoskeletal injuries are the most common work-related reason for employee absences. These injuries are often caused by static postures or repetitive movements that have to be maintained for many hours a day, such as intensive use of data entry devices, assembly work, parts inspection, equipment maintenance, manual materials handling, machinery operations, and vehicle operation, among others. The book addresses seating concepts, hand tool and pedal designs, foot-floor interfaces, digital human models for computer-aided design and engineering, and work organization (task duration, breaks, handling frequency) as they affect human performance and musculoskeletal injury reduction. Professionals responsible for identifying and improving conditions in the industries where such workplace injuries occur will find this volume to be a handy sourcebook, while teachers and students will find it to be a valuable reference.Table of ContentsStudies of Posture and Movement. International Approaches for Evaluation and Engineering. Risk Assessment. Overview of the Book. Anthropometry. Traditional Anthropometry. Three-Dimensional Anthropometry. Motor Behavior. Gazing. Reaching. Vision and Eyes. Basic Ocular Muscle Functions and Their Operating Ranges. Viewing Distance. Vertical Gaze Direction. User Preferences. Head and Neck. Head Inclination. Neck Flexion/Extension. Neck Twisting. Trunk. Definitions and Measurement. Trunk Anatomy. Effects of Trunk Posture. General Evaluation Criteria. Pelvis. Sitting Behavior. Seating Concepts. Pelvis and Neighboring Segment. Leg and Foot. Pedal Operation. Flooring and Standing. Raki? Slips and Falls. Raki? Shoulder Girdle and Upper Arm. Shoulder Girdle. Upper Arm. Forearm and Hand. Hand-Handle Coupling. Elbow, Forearm, and Wrist. Multiple Factor Models And Work Organization. Multiple Factor Models. Variation and Autonomy. Force Exertion. Postural Behavior. Strength Capability and Guidelines for Force Exertion. Performance. Measuring Performance. Speed-Accuracy Trade-Off in Performance. Mechanisms and a Model of Posture and Performance. Studies of Posture and Performance. Conclusions. Digital Human Models for Ergonomic Design And Engineering. The Jack Human Simulation Tool. The Safework. Human Simulation Tool. The Ramsis and Anthropos. Human Simulation Tools. Sammie: A Computer Aided Ergonomics Design Tool. Boeing Human Modeling System (BHMS).

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Book SynopsisVisitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future.A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? SustainabilitTable of ContentsPART I: MARKETING AND PR PRINCIPLES FOR THE 21ST CENTURY 1. Marketing in a new dimension 2. Public Relations is more than PR 3. The Marketing Strategy - Stage One – The Internal Audit 4. The Marketing Strategy – Stage 2 – The External Audit 5. A Public Relations strategy for every occasion 6. Everything you want to know about brands and branding PART II: FROM THEORY TO PRACTICE 7. Creating the Marketing Plan 8. Tactical marketing and audience development 9. Making the most of your tourism potential 10. The media overview - the future is….? 11. Engaging with media through PR 12. Events as part of the public relations mix 13. Internal communications - new ways of communicating 14. Communicating with stakeholders and developing partnerships 15. Commercial and fundraising activities – the relationship with Marketing and PR 16. Crisis Communications PART III: RESEARCH AND RESOURCES 17. Research, monitoring and evaluation in Marketing and PR 18. Resources Appendix

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Book SynopsisThe only step-by-step guide to crisis management for the design andconstruction industry Accidents, lawsuits, labor walkouts . . . A crisis can come out ofnowhere to strike even the most responsible and safety-consciousdesign and construction companies. The good news is that when badthings happen, there are ways to navigate successfully through thetough times to get your company back on track and back in businessas soon as possible. The secret is to be prepared--and this bookshows you how. Written by one of the best-known experts in the field. Crisis Management gives you the detailed practical knowledge,tools, and techniques you need to get ready for virtually anycrisis situation--before it happens. With proven procedures, forms,and checklists to guide you through every step of the process, ithelps you to: * Anticipate, identify, and prevent potential crises whenpossible * Assemble and manage a quick-response crisis managementteamDevelop a comprehensiTable of ContentsCrisis Identification and Prevention. The Crisis Management Team. Components of a Crisis Management Plan. How Reporters Do Their Job. Working with Reporters in a Crisis Situation. More on the Good, the Bad, and the Truly Ugly. News Conferences. Communicating with Your Various Audiences When the News IsBad. Developing Positive Relations with the News Media through a PublicRelations Program. Training Your Employees to Be Prepared for a Crisis. Crisis Recovery. When Bad Things Happen to Good Companies: Two Case Studies. Conclusion. Appendix. References. Index.

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Book SynopsisA groundbreaking guide to making one of marketing''s most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn''t be taken apart. Fortunately, in this case, Nabisco didn''t heed the researchers'' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they''re throwing their money away. In this fascinating book, Goebert, a highly respected moderator with three decades of experience with focus groups, explains what''s wrong with how companies use the information. More importantly, she draws on her own experiences with clients like the New York Times, Tropicana, Maxwell House, Colgate, Maybelline, Lipton, Federal Express, and scores of other prestigious accounts to provide simple clear-cut guidelines on how Trade Review??there are some useful observations about the limitations of focus groups?? (Marketing, 31 July 2003)Table of ContentsListening 101: The Value of Focus Groups. Choosing the Voices: Who Should--And Shouldn't--Be in Focus Groups. Listening behind the Mirror: Who Should Be Listening. Listening over the Fence: The Moderator's Role. Total Hearing: The Art of Really Listening to Focus Groups. Consumer's Rule: Seeing the Consumer's Perspective on Products. Consumer Laments: Learning from Consumer Disappointment. Brand Standing: Uncovering the True Identity of a Brand. Lasting Bonds: The Emotional Attachment between Consumers and Brands. A Brand for All Times: The Essence of Loyalty. Brand Stewardship: The Strategies of Winning Brands. Outside Pressure: Protecting Brands in a Changing Marketplace. Have You Heard: Trends for the New Millennium. Focusing In: A Few Final Thoughts about Focus Groups. Index.

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Book SynopsisDespite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the Table of ContentsContents: Part I Introduction: Why is a press conference special?; PR tools; Types of press conferences; PR plan. Part II Basics and Processes: Planning; Embargo date; Invitation and registration; Format of a press event; Participants; Agency support; Financial aspects; Venue selection. Part III Content and Speaker Support: Content - From Hell to Heaven; Preparation of spokespeople; Speech writing; Tips for spokespeople. Part IV At the Event: The atmosphere at a press conference; Event branding; Decoration; Registration desk; Badges; Press room; Press kit; Interviews; The appropriate give away. Part V After the Event: Feedback collection; After the event; Media analysis. Appendices: Checklist for preview trip; Cultural influences; Views of a journalist; Industry analyst briefings; Detailed cost breakdown; Online press conferences; References; Index.

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Book SynopsisPublic relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR''s role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as wTrade Review"Stealth Communications offers us critical resources to apprehend the central role of public relations in transforming the conditions for an informed citizenry. Rich with case studies, historical reinterpretations, and contemporary analysis, this book should be required reading for students of media and democratic communication." - Melissa Aronczyk, Rutgers University "Now a multibillion-dollar global industry, the dark art of public relations has never exercised a more pervasive influence. Through judicious examples set in a careful historical framework, Jansen documents how a hidden torrent of managed publicity sweeps through our public sphere. Those who care about democratic decision-making will find Stealth Communications to be essential reading." - Dan Schiller, University of Illinois at Urbana-ChampaignTable of ContentsAcknowledgments 1. Introduction: Playing Fast and Loose with Words and Worlds 2. History Matters: Progressivism, Muckraking and Commercial Propaganda 3. The Spectacular Growth of Public Relations: The Industry 4. The Industry: PR Agencies and Holding Companies 5. Language Matters: Framing and Spinning 6. Globalization and Privatization of Public Affairs: Nation Branding 7. Fighting Fire with Fire: PR, Social Movements and NGOs 8. We are All in PR Now, Is There a Way Out?

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Book SynopsisPublic relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR''s role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as wTrade Review"Stealth Communications offers us critical resources to apprehend the central role of public relations in transforming the conditions for an informed citizenry. Rich with case studies, historical reinterpretations, and contemporary analysis, this book should be required reading for students of media and democratic communication." Melissa Aronczyk, Rutgers University "Now a multibillion-dollar global industry, the dark art of public relations has never exercised a more pervasive influence. Through judicious examples set in a careful historical framework, Jansen documents how a hidden torrent of managed publicity sweeps through our public sphere. Those who care about democratic decision-making will find Stealth Communications to be essential reading." Dan Schiller, University of Illinois at Urbana-ChampaignTable of ContentsContents Acknowledgments 1. Introduction: Playing Fast and Loose with Words and Worlds 2. History Matters: Progressivism, Muckraking and Commercial Propaganda 3. The Spectacular Growth of Public Relations: The Industry 4. The Industry: PR Agencies and Holding Companies 5. Language Matters: Framing and Spinning 6. Globalization and Privatization of Public Affairs: Nation Branding 7. Fighting Fire with Fire: PR, Social Movements and NGOs 8. We are All in PR Now, Is There a Way Out?

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Book SynopsisOffice workers form a large and growing proportion of the workforce, especially with the growth of the service sectorTable of Contents1. Ergonomics Applied to Offices 2. Relations Among People in the Office 3. Office Space 4. Sound and Climate 5. Body Movement, Posture, Support 6. Seeing and Lighting 7. Manual Tasks Relationships Among People in the Office 3. Office Space Section 4. Sound and Climate Section 5. Body Movement, Posture and Support Section 6. Seeing and Lighting Section 7. Manual Tasks

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