Description

Book Synopsis
This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates.

Image Makers Advertising Public Relations and

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    A Paperback / softback by Robert Jackall, Janice M. Hirota

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      Book details

      Published 15 September 2003
      ISBN-13 9780226389172
      978-0226389172
      ISBN-10 0226389170

      Description

      Book Synopsis
      This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates.

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