Description

Book Synopsis
This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates.

Image Makers Advertising Public Relations and

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    A Paperback / softback by Robert Jackall, Janice M. Hirota

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      Publisher: The University of Chicago Press
      Publication Date: 15/09/2003
      ISBN13: 9780226389172, 978-0226389172
      ISBN10: 0226389170
      Also in:
      Advertising Public relations Media studies

      Description

      Book Synopsis
      This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates.

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