Description

Book Synopsis
For courses in Introductory Public Relations.

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.


Table of Contents
Brief Contents PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
  • Chapter 1: Introduction to Contemporary Public Relations
  • Chapter 2: Practitioners of Public Relations
  • Chapter 3: Organizational Settings
  • Chapter 4: Historical Origins and Evolution
PART II: FOUNDATIONS
  • Chapter 5: Professionalism and Ethics
  • Chapter 6: Legal Considerations
  • Chapter 7: Theory: Adjustment and Adaptation
  • Chapter 8: Theory: Communication and Public Opinion
  • Chapter 9: Internal Relations and Employee Communication
  • Chapter 10: External Media and Media Relations
PART III: MANAGEMENT PROCESS
  • Chapter 11: Step One: Defining Public Relations Problems
  • Chapter 12: Step Two: Planning and Programming
  • Chapter 13: Step Three: Taking Action and Communicating
  • Chapter 14: Step Four: Evaluating the Program
PART IV: THE PRACTICE
  • Chapter 15: Business and Industry
  • Chapter 16: Government and Politics
  • Chapter 17: Military Public Affairs
  • Chapter 18: Nonprofits and NGOs
  • Chapter 19: Health Care
  • Chapter 20: Education
  • Chapter 21: Associations and Unions

Cutlip and Centers Effective Public Relations

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    £172.83

    Includes FREE delivery

    Order before 4pm today for delivery by Mon 29 Jun 2026.

    A Paperback / softback by Glen Broom, Bey-Ling Sha

    Out of stock


      View other formats and editions of Cutlip and Centers Effective Public Relations by Glen Broom

      Publisher: Pearson Education (US)
      Publication Date: 25/09/2012
      ISBN13: 9780132669153, 978-0132669153
      ISBN10: 0132669153

      Description

      Book Synopsis
      For courses in Introductory Public Relations.

      Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

      This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.


      Table of Contents
      Brief Contents PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
      • Chapter 1: Introduction to Contemporary Public Relations
      • Chapter 2: Practitioners of Public Relations
      • Chapter 3: Organizational Settings
      • Chapter 4: Historical Origins and Evolution
      PART II: FOUNDATIONS
      • Chapter 5: Professionalism and Ethics
      • Chapter 6: Legal Considerations
      • Chapter 7: Theory: Adjustment and Adaptation
      • Chapter 8: Theory: Communication and Public Opinion
      • Chapter 9: Internal Relations and Employee Communication
      • Chapter 10: External Media and Media Relations
      PART III: MANAGEMENT PROCESS
      • Chapter 11: Step One: Defining Public Relations Problems
      • Chapter 12: Step Two: Planning and Programming
      • Chapter 13: Step Three: Taking Action and Communicating
      • Chapter 14: Step Four: Evaluating the Program
      PART IV: THE PRACTICE
      • Chapter 15: Business and Industry
      • Chapter 16: Government and Politics
      • Chapter 17: Military Public Affairs
      • Chapter 18: Nonprofits and NGOs
      • Chapter 19: Health Care
      • Chapter 20: Education
      • Chapter 21: Associations and Unions

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