Description

Book Synopsis
For courses in Introductory Public Relations.

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.


Table of Contents
Brief Contents PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
  • Chapter 1: Introduction to Contemporary Public Relations
  • Chapter 2: Practitioners of Public Relations
  • Chapter 3: Organizational Settings
  • Chapter 4: Historical Origins and Evolution
PART II: FOUNDATIONS
  • Chapter 5: Professionalism and Ethics
  • Chapter 6: Legal Considerations
  • Chapter 7: Theory: Adjustment and Adaptation
  • Chapter 8: Theory: Communication and Public Opinion
  • Chapter 9: Internal Relations and Employee Communication
  • Chapter 10: External Media and Media Relations
PART III: MANAGEMENT PROCESS
  • Chapter 11: Step One: Defining Public Relations Problems
  • Chapter 12: Step Two: Planning and Programming
  • Chapter 13: Step Three: Taking Action and Communicating
  • Chapter 14: Step Four: Evaluating the Program
PART IV: THE PRACTICE
  • Chapter 15: Business and Industry
  • Chapter 16: Government and Politics
  • Chapter 17: Military Public Affairs
  • Chapter 18: Nonprofits and NGOs
  • Chapter 19: Health Care
  • Chapter 20: Education
  • Chapter 21: Associations and Unions

Cutlip and Centers Effective Public Relations

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£172.83

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Order before 4pm today for delivery by Sat 3 Jan 2026.

A Paperback / softback by Glen Broom, Bey-Ling Sha


    View other formats and editions of Cutlip and Centers Effective Public Relations by Glen Broom

    Publisher: Pearson Education (US)
    Publication Date: 25/09/2012
    ISBN13: 9780132669153, 978-0132669153
    ISBN10: 0132669153
    Also in:
    Public relations

    Description

    Book Synopsis
    For courses in Introductory Public Relations.

    Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

    This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.


    Table of Contents
    Brief Contents PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
    • Chapter 1: Introduction to Contemporary Public Relations
    • Chapter 2: Practitioners of Public Relations
    • Chapter 3: Organizational Settings
    • Chapter 4: Historical Origins and Evolution
    PART II: FOUNDATIONS
    • Chapter 5: Professionalism and Ethics
    • Chapter 6: Legal Considerations
    • Chapter 7: Theory: Adjustment and Adaptation
    • Chapter 8: Theory: Communication and Public Opinion
    • Chapter 9: Internal Relations and Employee Communication
    • Chapter 10: External Media and Media Relations
    PART III: MANAGEMENT PROCESS
    • Chapter 11: Step One: Defining Public Relations Problems
    • Chapter 12: Step Two: Planning and Programming
    • Chapter 13: Step Three: Taking Action and Communicating
    • Chapter 14: Step Four: Evaluating the Program
    PART IV: THE PRACTICE
    • Chapter 15: Business and Industry
    • Chapter 16: Government and Politics
    • Chapter 17: Military Public Affairs
    • Chapter 18: Nonprofits and NGOs
    • Chapter 19: Health Care
    • Chapter 20: Education
    • Chapter 21: Associations and Unions

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