Description

Book Synopsis

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

 

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
 

MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.


 

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Public Relations Strategies and Tactics

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    £157.69

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    Order before 4pm today for delivery by Tue 18 Aug 2026.

    A Paperback by Dennis L. Wilcox

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      Publisher: Pearson Education
      Publication Date: Publication Date: 3/18/2014 12:00:00 AM
      ISBN13: 9780205960644, 978-0205960644
      ISBN10: 0205960642

      Description

      Book Synopsis

      Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

       

      Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
       

      MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.


       

      ALERT: Before you purchase, check w

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