Description

Book Synopsis

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

 

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
 

MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.


 

ALERT: Before you purchase, check w

Public Relations Strategies and Tactics

Product form

£157.40

Includes FREE delivery

Order before 4pm today for delivery by Sat 3 Jan 2026.

A Paperback by Dennis L. Wilcox


    View other formats and editions of Public Relations Strategies and Tactics by Dennis L. Wilcox

    Publisher: Pearson Education
    Publication Date: 3/18/2014 12:00:00 AM
    ISBN13: 9780205960644, 978-0205960644
    ISBN10: 0205960642
    Also in:
    Public relations

    Description

    Book Synopsis

    Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

     

    Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
     

    MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including access to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.


     

    ALERT: Before you purchase, check w

    Recently viewed products

    © 2025 Book Curl

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account