Description
Book SynopsisTrade Review"The go-to guide on how to manage the important function of public relations."--Sandra Duhé, Southern Methodist University "This text provides more content on business related strategies than other PR texts. The writing is clear and well edited, and is accessible to readers with limited business knowledge."--Jeffrey Brand, University of Northern Iowa
Table of ContentsPreface Chapter 1: Leadership & Management in Public Relations: Two Sides of the Same Coin Chapter 2: Distinctions Between Corporate & Agency Operations Chapter 3: Professionalism, Ethics, and Law: The Good Person Representing Organizations Well Chapter 4: Operations Tools I: Plans, Budgets, Time Management, & Billing Chapter 5: Operations Tools II: Performance Measurement, Performance Reviews, & Human Resources Management Chapter 6: Decision Making in Tune with the Corporate Strategic Plan Chapter 7: Business-development Principles Chapter 8: Requests for Proposals (RFPs) & New-business Pitches Chapter 9: Team Management Chapter 10: Client-centered Communication Chapter 11: Personal Career Planning Strategies Appendix A: Strategic Plan Content Summary Appendix B: Example Strategic Plan Appendix C: Calling Scripts Appendix D: Resumes, Cover Letters, and Beyond Index
