Description
Book SynopsisRuth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors.
Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events.
Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.
Trade Review"Compelling, comprehensive, compulsory. My favourite 'go to' textbook." * Dr Richard Keith Wright, Senior Lecturer in Sport Events and Entrepreneurship, Auckland University of Technology, New Zealand *
"Provides an excellent insight into the complex and dynamic event planning process which is so crucial for successful event managers." * Dr Lucy Laville, Course Director, UK Centre for Events Management *
"Essential reading for anyone wanting to build a career in our amazing events industry. The balance of real-world, contemporary case studies and insight with educational models truly represent the diverse, complex and thrilling world that is event management." * Tim Collett, Managing Director, WRG, a division of the Creative Engagement Group, UK *
"This incredibly detailed book is a conduit to success for future event managers." * Amanda Edgcumbe, Founder and Director, Powwow Events *
"This book is truer to the real world of event planning and management than any I used while studying or that I've come across in over 20 years of running events." * Mark Breen, Director, Cuckoo Events and Safe Events (about a previous edition) *
"This book is easy to follow for both event professionals and event management students alike. The authors have broken down the planning process into bite-size chunks that are easy to digest, and they offer great tips and reminders for anyone responsible for organizing an event." * Emma Cartmell, CEO, CHS Group (about a previous edition) *
"The great benefit of this book is that it works for students coming into the event management world; but also speaking as an industry professional, it is extremely useful when planning and managing an event, as it gives a step-by-step guide for every stage in the process." * Rob Minto – Managing Director The Onlii *
Table of Contents
- Section - 01: Events – the changing environment 1;
- Section - 02: The event planning model;
- Section - 03: Research, concept development and feasibility screening;
- Section - 04: Developing your events programme and content;
- Section - 05: Venue selection and site planning essentials;
- Section - 06: Production and operational logistics;
- Section - 07: Staffing and human resources in events;
- Section - 08: Drawing in the crowds – marketing events;
- Section - 09: Finance, budgeting and procurement in events;
- Section - 10: A practical guide to managing an event on the day;
- Section - 11: Measuring event success – evaluation insights;
- Section - 12: Events – the future
