Public relations Books
Taylor & Francis Ltd Effective Press Relations for the Built Environment A Practical Guide
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£47.49
Taylor & Francis Effective Press Relations for the Built Environment
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£25.38
Taylor & Francis Global Technology and Corporate Crisis Strategies Planning and Communication in the Information Age
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£32.99
Taylor & Francis Ltd Managing Human Resources in CrossBorder Alliances
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£171.00
Taylor & Francis Ltd Managing Human Resources in CrossBorder Alliances
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£47.49
Taylor & Francis Human Resource Management in the Public Sector
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£128.25
Taylor & Francis Global Public Relations
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£166.25
Taylor & Francis Global Public Relations
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£63.64
Taylor & Francis Systems of Innovation
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£43.69
Taylor & Francis Strategic Public Relations Management
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£80.74
Taylor & Francis Applied Public Relations
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£68.39
Taylor & Francis Public Relations Society Culture
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£128.25
Taylor & Francis Public Relations Society Culture
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£36.99
Taylor & Francis Ltd Marketing and Public Relations for Museums Galleries Cultural and Heritage Attractions
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£137.75
Taylor & Francis Ltd Marketing and Public Relations for Museums
Book SynopsisVisitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future.A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? SustainabilitTable of ContentsPART I: MARKETING AND PR PRINCIPLES FOR THE 21ST CENTURY 1. Marketing in a new dimension 2. Public Relations is more than PR 3. The Marketing Strategy - Stage One – The Internal Audit 4. The Marketing Strategy – Stage 2 – The External Audit 5. A Public Relations strategy for every occasion 6. Everything you want to know about brands and branding PART II: FROM THEORY TO PRACTICE 7. Creating the Marketing Plan 8. Tactical marketing and audience development 9. Making the most of your tourism potential 10. The media overview - the future is….? 11. Engaging with media through PR 12. Events as part of the public relations mix 13. Internal communications - new ways of communicating 14. Communicating with stakeholders and developing partnerships 15. Commercial and fundraising activities – the relationship with Marketing and PR 16. Crisis Communications PART III: RESEARCH AND RESOURCES 17. Research, monitoring and evaluation in Marketing and PR 18. Resources Appendix
£45.59
Taylor & Francis Health and Medical Public Relations
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£128.25
Taylor & Francis Classical Rhetoric and Modern Public Relations
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£137.75
Taylor & Francis Ltd The Bauhaus and Public Relations Communication in a Permanent State of Crisis 4 Routledge Research in Public Relations
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£137.75
Taylor & Francis Public Relations and Communication Management
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£171.00
Taylor & Francis Public Relations and Communication Management
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£51.29
Taylor & Francis Improving the Performance of Sponsorship
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£58.89
Taylor & Francis The Public Relations of Everything The Ancient Modern and Postmodern Dramatic History of an Idea Routledge New Directions in PR Communication Research
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£137.75
Taylor & Francis Contemporary Perspectives on Corporate Marketing
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£137.75
Taylor & Francis Ethical Practice of Social Media in Public Relations
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£137.75
Taylor & Francis Global Writing for Public Relations
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£175.75
Taylor & Francis Ltd Strategic Financial and Investor Communication The Stock Price Story
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£156.75
Taylor & Francis Ltd Strategic Financial and Investor Communication The Stock Price Story
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£68.39
Taylor & Francis Transparency Public Relations and the Mass Media
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£56.04
Taylor & Francis Public Relations Activism and Social Change
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£142.50
Taylor & Francis Branding New York
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£156.75
Taylor & Francis Public Relations Law
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£128.25
Taylor & Francis Ltd Media Relations Measurement Determining the Value of PR to Your Companys Success
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£80.74
Taylor & Francis Ltd How to Manage a Successful Press Conference
Book SynopsisDespite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the Table of ContentsContents: Part I Introduction: Why is a press conference special?; PR tools; Types of press conferences; PR plan. Part II Basics and Processes: Planning; Embargo date; Invitation and registration; Format of a press event; Participants; Agency support; Financial aspects; Venue selection. Part III Content and Speaker Support: Content - From Hell to Heaven; Preparation of spokespeople; Speech writing; Tips for spokespeople. Part IV At the Event: The atmosphere at a press conference; Event branding; Decoration; Registration desk; Badges; Press room; Press kit; Interviews; The appropriate give away. Part V After the Event: Feedback collection; After the event; Media analysis. Appendices: Checklist for preview trip; Cultural influences; Views of a journalist; Industry analyst briefings; Detailed cost breakdown; Online press conferences; References; Index.
£56.04
Taylor & Francis Stakeholder Relationship Management A Maturity Model for Organisational Implementation 1
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£128.25
Taylor & Francis A Short Guide to Reputation Risk
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£43.99
Taylor & Francis Advising Upwards A Framework for Understanding and Engaging Senior Management Stakeholders
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£128.25
Taylor & Francis The Politics of Bargaining Merger Process and British Trade Union Structural Development 18921987
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£87.39
Taylor & Francis Ltd History of Work and Labour Relations in the Royal Dockyards
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£82.64
Taylor & Francis Ltd Fetal Medicine Basic Science and Clinical Practice
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£82.64
Taylor & Francis Ltd The State and Globalization Comparative Studies of Labour and Capital in National Economies Routledge Studies in Employment and Work Relations in Context
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£82.64
Taylor & Francis Japanese Management Techniques and British Workers Routledge Studies in Employment and Work Relations in Context
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£118.75
Taylor & Francis Ltd Globalization and Patterns of Labour Resistance Routledge Studies in Employment and Work Relations in Context
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£85.93
Taylor & Francis Public Relations Contemporary Issues and Techniques
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£47.49
Taylor & Francis Ltd Corporate Reputations Branding and People Management Advanced HR Practitioner
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£52.24
Taylor & Francis Ltd Getting Attention
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£43.69
Taylor & Francis Managing Corporate Reputation and Risk
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£43.69
Taylor & Francis travelandtourismpublicrelationsanintroductoryguideforhospitality
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£42.74
Taylor & Francis Crisis Communication
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£58.99
