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Book SynopsisPamela Anderson''s first cookbook is available to pre-order now!Pamela Anderson invites you into her kitchen and down-to-earth family fairy kingdom on Vancouver Island, offering a whimsical and entertaining collection of more than 80 recipes that will nourish your heart. With a career that has spanned Hollywood fame and activism, Pamela''s journey has taken her from a humble upbringing to the forefront of show business. Today, she resides in her cherished family home, where she is rooted in her passions: cooking, sustainable design, and gardening. Now, Pamela shares her first cookbook full of treasured homegrown and world-influenced recipes with a warm and inclusive spirit; it started out merely as a housewarming gift for her sons and their girlfriends. Her recipes are a testament to the fact that cooking only with vegetables can be both indulgent and comforting, offering a luxurious fantasy experience.The book features her unique and delicio

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Book SynopsisBuilding Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.Table of ContentsTable of Contents List of Figures List of Tables Contributors Acknowledgments 1. Introduction 2. The formation of a brand identity 3. The role of distinctive assets 4. How distinctive assets help build mental availability 5. How distinctive assets help build physical availability 6. Using distinctive assets to signal meaning 7. The corporate, parent, sub-brand hierarchy 8. Measuring asset strength 9. Metrics: Fame 10. Metrics: Uniqueness 11. Metrics: The Grid 12. Types of distinctive assets 13. Colour as an asset 14. The Power of Sound 15. Taglines and other words 16. The celebrity dilemma 17. Keeping relevant (in a changing world) Bibliography

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Book SynopsisNew edition with a foreword by Bernardine Evaristo 'A brutal record of segregated America ... essential reading' Guardian 'An anti-racist classic' Bernardine Evaristo In the autumn of 1959, a white Texan journalist named John Howard Griffin travelled across the Deep South of the United States disguised as a working-class black man. Black Like Me is Griffin's own account of his journey. Published in book form two years later it sold over five million copies, revealed to a white audience the daily experience of racism and became one of the best-known accounts of racial injustice in Jim Crow-era America. Embraced by some and fiercely criticised by others, its legacy sixty years on remains problematic, but Black Like Me nevertheless stands as a fascinating document of its times. 'There is a saying among Negroes that no white man, no matter how hard he tries, can really understand what it's like to be black in America. John Howard Griffin has come closer to this understanding than any white man that I know.' Louis Lomax, Saturday Review 'If it was a frightening experience for him as nothing but a make-believe Negro for sixty-six days, then you think about what real Negroes in America have gone through for 400 years.' Malcolm XTrade ReviewBlack Like Me awoke significant numbers of white Americans to truths about discrimination of which they had been unaware or had denied ... it remains powerful, revealing and moving. * Washington Post *Black Like Me revealed to white America - and Griffin himself - the indignities, abuse and threat of violence that black people had to put up with on a daily basis. * Black History 365 *One of the most extraordinary books ever written about relations between the races -- BBC Radio 4's ‘The Today Programme’One of the most remarkable one-man social and psychological experiments in history ... it is worth reading what he wrote - and then reflecting on how far we have come. And how far we have to go. * BBC News *One of the most fascinating journalistic investigations carried out in the USA ... when Griffin described what he experienced, it awoke a vast section of the American public to what was happening in their country. * Voice *A brutal record of segregated America ... essential reading * Guardian *An important, illuminating and fascinating read -- Bernardine Evaristo * The Times *

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Book SynopsisWALL STREET JOURNAL BESTSELLERLESSONS FROM A BOSS-LEVEL DISRUPTOR AND GAMING LEGENDReggie Fils-Aimé, retired President and Chief Operating Officer of Nintendo of America Inc., shares leadership lessons and inspiring stories from his unlikely rise to the top.Although he’s best known as Nintendo''s iconic President of the Americas-immortalized for opening Nintendo’s 2004 E3 presentation with, “My name is Reggie, I''m about kicking ass, I''m about taking names, and we''re about making games”-Reggie Fils-Aimé’s story is the ultimate gameplan for anyone looking to beat the odds and achieve success.Learn from Reggie how to leverage disruptive thinking to pinpoint the life choices that will make you truly happy, conquer negative perceptions from those who underestimate or outright dismiss you, and master the grit, perseverance, and resilience Trade Review'Disrupting the Game is a powerful memoir that teaches you about leadership. The reader is taken on a journey about personal, team, and organizational disruption and is provided with a perspective for why it is important, how it can be done, and the so what. Through vicarious and experiential learning, you will be inspired to challenge the status quo and embrace continuous innovation as an essential leadership practice.' * Lynn Perry Wooten, President Simmons University *'For the gamer and businessperson in your life...' * Forbes Best Gifts for Gamers *'Powerful, universal insight into leadership and life from one of the video game industry's most important champions. Reggie's book delivers real lessons to anyone looking to grow a business, or a career.' * Geoff Keighley, REGGIE, WHAT IS HIS TITLE *'There is a saying in advertising that clients get the work they deserve. In over a decade working with Reggie, the work he got, and deserved, was groundbreaking, disruptive, and literally 'changed the game.' Reggie's leadership inspired our team, and me personally, to reach for new heights. Get ready to get your game on!' * Andrew Swinand, CEO Publicis Creative *'... a fascinating look inside a personality that shaped the last few decades of games development and games business.' * PC Gamer’s Holiday Gift Guide *'...a must-read for any Nintendo fans... one part autobiography... one part business book... and one part self-help book as Fils-Aimand eacute;'s advice easily translates to life too.' * Game Rant’s Holiday Gift Guide *'Crisply written and devoid of bombast, these business lessons are worth checking out for leaders of all stripes.' * Publishers Weekly *'Powerful, universal insight into leadership and life from one of the video game industry's most important champions. Reggie's book delivers real lessons to anyone looking to grow a business, or a career.' * Geoff Keighley, Creator and CEO, The Game Awards *'This is a beautifully told story of how a fearless young marketing executive with no gaming experience stepped into a stagnant industry and helped to build Nintendo and the entire video game industry into a cultural juggernaut.' * John Sykes, President, IHeartMedia *'This is the inside story of how the son of Haitian immigrants beat the odds, rose to the top of the gaming industry, and breathed new life into Nintendo. Reggie Fils-Aimand eacute; offers inspiration and insight for aspiring leaders, innovators, and anyone who's ever been doubted.' * Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife *'...any Nintendo and Reggie fan should read this book.' * Video Game Book Club *'...a fascinating peek behind the curtain of Fils-Aimand eacute;'s career.' * INVERSE magazine *

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Book Synopsis''Full of compelling advice on how to lead more effectively by choosing your words more wisely'' ADAM GRANT FINANCIAL TIMES Book of the MonthYour words matter more than you think. Most of us use the language we inherited from a time when workers worked with their hands and managers worked with their heads. Today, your people do much more than simply follow orders. They contribute to performance and solve problems, and it''s time we updated our language to reflect that.In Leadership Is Language, former US Navy captain L. David Marquet offers a radical playbook to empower your people and put your team on a path to continuous improvement. The framework will help you achieve the right balance between deliberation and action, and take bold risks without endangering your mission. Among other things, you''ll learn:- How to avoid the seven common sins of questioning, from binary questions (should we do A or B?) to self-affirming questions (B is the better option, right?)- Why you should vote first, then discuss, when deciding on a plan with your team, rather than voting after discussion- Why it''s better to give your people information instead of instructionsAs a submarine captain, Marquet used his counterintuitive model of leadership to turn the worst-performing submarine crew into the best-performing one in the fleet, a story he recounted in his bestselling book Turn the Ship Around! Now, in Leadership Is Language, he draws on a wide range of examples, from the 2017 Oscars Best Picture mishap to the tragic sinking of the SS El Faro, to show you exactly how the words you use (and don''t use) impact how your people contribute.Trade ReviewFull of compelling advice on how to lead more effectively by choosing your words more wisely * Adam Grant, author of Originals and Give and Take, and host of the TED podcast WorkLife *A fascinating new paradigm for our modern leader that relies on a balance between thinking and doing, welcoming and minimizing variability, to get the most out of our teams and organizations * General (ret.) Stanley McChrystal, author of Team of Teams and Leaders *A refreshing, actionable framework that helps leaders navigate uncertainty and tackle thorny problems by bringing out the best in their people * Annie Duke, author of Thinking in Bets *In Turn The Ship Around, Marquet challenged us to change the way we lead; Now, in Leadership is Language, he challenges us to change the way we talk as leaders by dropping the archaic language of command and control and learning the language of creativity, collaboration, and commitment * Liz Wiseman, author of Multipliers *A truly unique take on leadership that re-engineers our language. Anchored in how teams actually talk, Marquet shows leaders how to leave the Industrial Age language behind us * Verne Harnish, founder of Entrepreneurs’ Organization (EO) and author of Scaling Up *Illustrates the powerful intersection of communication and leadership and offers simple steps to transform your thinking, your influence, and the lives in your span of care * Bob Chapman, CEO of Barry-Wehmiller and author of Everybody Matters *Drawing on a wide variety of examples from all kinds of organisation, David Marquet has written an impressive and engaging book which is not just thought-provoking, but offers simple, actionable ways of escaping the traps that our words lay for us * Stephen Bungay, author of The Art of Action *The definitive guide for those seeking to be real leaders in transformative times. David not only shows us how business and leadership has drastically changed and why the structures of yesterday are hindering our ability to business, but also how to reinvent our leadership style to meet the evolving demands of the new marketplace * Tamara Ghandour, creator of the Innovation Quotient Edge, host of Inside LaunchStreet & Author of Innovation is Everybody's Business. *This book is brilliant. Seriously * John Konrad, Author of Fire on the Horizon and founder of gCaptain *I have seen David in action using words to truly inspire and empower. This is a must-read for every leader! * George Kohlreiser, Author of Hostage at the Table, Care to Dare and Director of IMD's acclaimed High Performance Leadership Program *A useful framework for better teamwork * Financial Times, Business Book of the Month *

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Book SynopsisCreative Content Kit is a four-step process for creating content strategy, inspired by 'The System of Publishing' theory (Bhaskar, 2013). Each stage contains a set of cards with methods, content types, platforms and tools.The deck of 65 cards is made for content professionals and non-specialist to ideate, test and solve content problems. It provides a helpful visual structure to ease communication in planning alone, with your team and clients.The first stage, Model, consists of cards with methods and tools that help you define the reason why your content needs to exist. You will start with the cards about Audience and progress to work with the cards about Product, Brand or Business.The second stage presents Content types that you can choose to include in your editorial approach. With the information you gather from the previous stage, you will think about what types of content you need to address your audience, aligned with your product/service, brand or business. There are no rules to pick one type or the other, but as you go through the cards, you will know which is a priority for you.Platforms are the channels and frames that will represent and distribute your content. They represent how and where your audience will experience it: videos on Facebook, photos on Instagram, short texts on Twitter, etc. At this stage, you will check your editorial ideas and goals to define which platform best suits it.Finally, you want to ensure your strategy will Reach your audience, to make sure content is not lost or ignored. You can then make use of practical tools, tips and tactics regarding exposure to capture their attention.HOW TOThe cards have numbers, a title, a subtitle - guiding you to make your choices - and body text that will indicate what you can start doing with call-to-action bullet points.Start by thinking about your content problem, the number of people involved, and overall investment. The four steps will serve as a guide, and you will organise and choose the cards according to your needs.There is no limit for the use of cards although it will have an impact on the time you will spend at each stage.

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Book SynopsisEvents have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices. Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals. With coverage of a wide range of marketing areas, the book also includes content on cutting-edge topics such as neuromarketing, providing students with a comprehensive introduction to using events as part of the marketing mix. Contains numerous international examples that showcase the variety of ways that events can be used A wealth of images illustrate the theory, helping students to visualize concepts and improve understanding. This new edition provides an engaging resource for both students and professionals interested in leisure, tourism and events.Table of ContentsPART I: PLAN 1: Introduction: Using Events as a Strategic Marketing Tool 2: Trends and Developments: Consumers’ Pursuit of Happiness 3: Event Marketing 4: Events and Customer Relationship Marketing 5: Events and Marketing Communication 6: Events and Branding 7: Events and City Marketing: The Role of Events in Cities PART II: DO 8: The Translation of Strategy into Concept 9: Touchpoints Appendices to Chapter 9: Touchpoint Models for Trade Fairs and Corporate Events Appendix 1: Touchpoint Model for Trade Fairs Appendix 2: Touchpoint Model for Corporate Events PART III: CHECK 10: Effect Measurement and Evaluation Appendices to Chapter 10: Effect Measurement and Evaluation Appendix 1: The ROI Model of Jack Phillips Appendix 2: Economic Impact Study – World

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Book SynopsisArt-preneur is a creative call-to-arms for the aspiring professional artist, with an unapologetically feminist tone. Miriam Schulman challenges readers to become bosses of their own art and to take charge of their destiny.Trade Review'Artpreneur is the artist handbook I wish I had when I started out.' * Abbey Sy, artist and author of The Art of the Travel Journal *'Artpreneur is the ultimate guide to building a lucrative career as an artist!' * Selena Soo, creator of Impacting Millions *'Artpreneur will give you everything you need to make your art career profitable, successful, and personally rewarding.' * Jo Packham, editor-in-chief of the Women Create magazine series *'All creative people can use Artpreneur to put their work into the world, get it seen, and get paid for it without any of the guilt.' * Michael F. Schein, author of The Hype Handbook *'Artists need to know: Artpreneur is money in the bank.' * Susie Moore, bestselling author of Let it Be Easy *'As someone whose mission is helping people get paid to be themselves, I couldn't be more in love with the message of this book! It's going to help so many artists create an income worthy of their talents.' * Laura Belgray, founder of Talking Shrimp and author of Tough Titties (2023, Hachette) *'Attention all artists, writers, and musicians! This is one of the most actionable books that will turn your creative side hustle into a legit business. You need this!' * Amy Porterfield, popular podcast host and author of Two Weeks Notice *'Finally, there is a creative call-to-arms for the aspiring professional artist! This book shows that talent and money can coexist.' * Jeanne Oliver, creator of Creatively Made Business *'If you're hesitant to make the leap to the artist's life, be forewarned. Schulman will convince you that you can't afford to wait any longer.' * Alyson Stanfield, author of I'd Rather be in the Studio *'If you're ready to take charge of your art life, this is the book for you!' * Eric Maisel, author of Coaching the Artist Within *'Miriam dives into extremely practical topics and demonstrates how to grow an art business that can thrive and be fulfilling, both artistically and financially.' * Cory Huff, founder of The Abundant Artist *'Miriam gives the proverbial marketing color swatch so that we can have more well-fed and happy artists!' * Todd Herman, author of The Alter Ego Effect *'Miriam Schulman gives you a trustworthy roadmap to running your creative empire!' * Jennifer Dasal, author of ArtCurious *'Miriam will show you how to turn your passion into a viable, successful career you can pursue with confidence. She knows how--she's done it!' * Danny Gregory, CEO of Sketchbook Skool *'Most artists grow up being told 'you can't make money doing that.' Artpreneur challenges that belief and fuels artists' ability to earn a real living.' * Andrea Owen, author of Make Some Noise *'Simple, actionable, and inspiring--and it leads creatives straight to the bank.' * Tracy Otsuka, host of the ADHD for Smart Ass Women podcast *'The ultimate blueprint for creatives to get seen, heard, and PAID well.' * Jennifer Kem, CEO of Master Brand Institute *'This is the book artists need to debunk all the myths keeping them stuck. If you're looking for success in your career, Miriam has written an excellent blueprint to follow.' * Maria Brito, bestselling author of How Creativity Rules The World *'Whether you're struggling to make consistent sales or dreaming of turning your art into a full-time living, Artpreneur provides the inspiration and practical steps you need.' * Matthew Pollard, bestselling author of The Introvert’s Edge *'With warmth and chutzpah, Miriam teaches artists how to market and (gasp!) sell.' * Gigi Rosenberg, author of The Artist's Guide to Grant Writing *

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Book Synopsis"Belgian solutions is first of all a title, that became a way of speaking: 'Look, a Belgian solution.' It all started with me stopping to take pictures of situations that I later began publishing on Facebook under this title. After some time people were sending me more and more photos, not only from Belgium of course, but from all over the globe, pictures that in very different and individual ways always kept saying: 'Look, a Belgian solution.' or simply: 'Look, a solution.'" - David Helbich. Not every solution is an answer to a problem. The Brussels-based artist David Helbich started collecting 'Belgian Solutions' in 2006. Once he started to share his photos online on Facebook in 2008 (the Belgian Solutions page has over 23,000 fans), the project gathered speed, with contributions by Belgian Solutions spotters all over the world. Luster is publishing the third, updated and improved edition of the original publication.

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Book SynopsisKeith Stuart is a veteran technology, arts and media writer with over 20 years experience covering videogames and game culture. He started out on industry bible Edge magazine as features editor, covering the dawn of the PlayStation era; he has since written for GamesMaster, PC Gamer, T3, Official PlayStation Magazine, Eurogamer and Official Xbox Magazine. He still harbours a lifelong love of Sega, having owned a Mega Drive, a Game Gear and a Saturn, and edited the Dreamcast magazine DC-UK for two eventful years.

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Book SynopsisThe definitive look at how the 70s movie makers changed the face of cinema

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Book SynopsisCultural policy is changing. Traditionally, cultural policies have been concerned with providing financial support for the arts, for cultural heritage and for institutions such as museums and galleries. In recent years, around the world, interest has grown in the creative industries as a source of innovation and economic dynamism. This book argues that an understanding of the nature of both the economic and the cultural value created by the cultural sector is essential to good policy-making. The book is the first comprehensive account of the application of economic theory and analysis to the broad field of cultural policy. It deals with general principles of policy-making in the cultural arena as seen from an economic point of view, and goes on to examine a range of specific cultural policy areas, including the arts, heritage, the cultural industries, urban development, tourism, education, trade, cultural diversity, economic development, intellectual property and cultural statistics.Trade Review'As is to be expected of this leading writer on the economics of the arts, this book is yet another valuable contribution. It covers areas not previously well trodden and covers a subject of vital importance for the flourishing of the arts. Well written, as pieces by Throsby always are, it will add to the enjoyment as well as knowledge and understanding of its readers.' William J. Baumol, Harold Price Professor of Entrepreneurship, New York University'David Throsby has again met the challenge of making cultural economics accessible to non-specialists while maintaining the interest of more specialised readers. His summaries of the various theories and their application to cultural policy could not be bettered and demonstrate his thorough understanding of both. I can recommend the book to everyone concerned with cultural economics and with cultural policy.' Ruth Towse, Professor of Economics of Creative Industries, Bournemouth University and Professor Emerita, Erasmus University Rotterdam'Drawing on the best traditions of classical political economy, Throsby shows how the processes of cultural policy-making can be illuminated by the application of economic theory. In its insistence on a distinction between economic and cultural value, the book offers little support to those who see culture as just another branch of economic activity. What Throsby gives us is a rigorously worked out framework for economic analysis, but one that remains receptive to other intellectual influences. Written with great lucidity, using language that non-economists will understand, this is essential reading for anyone engaged in the study or making of cultural policies.' Oliver Bennett, Professor of Cultural Policy Studies, University of Warwick, and Editor, International Journal of Cultural Policy'David Throsby promises to provide a comprehensive synopsis of all economic contributions to the analysis of cultural policy while extending the discussion beyond the usual questions, inviting non-economists and specialists alike to join the conversation … [He] identifies important aspects of cultural policy and argues that it can be enriched rather than debased by economic logic. He persuasively argues this by elaborating on various theories and their application to broader areas of cultural interest.' Lyudmila Petrova, Journal of Cultural EconomicsTable of ContentsList of abbreviations; Preface; Acknowledgements; 1. Introduction; 2. The scope of cultural policy; 3. The policy process; 4. Arts policy; 5. Cultural industries; 6. Cultural heritage; 7. Culture in urban and regional development; 8. Tourism; 9. Culture in the international economy; 10. Cultural diversity; 11. Arts education; 12. Culture in economic development; 13. Intellectual property; 14. Cultural statistics; 15. Conclusions; References; Index.

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Book Synopsis

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Book SynopsisThis brand strategy book is a carefully curated collection of the best brand-thinking over the last decade or so, adapted specifically for our time. Use it to position your brand and to stand out amongst the competition. Give your brand a personality people can identify with. Give folks good reason to stay loyal, and to support and cheer on your brands next project. Strong brands are more profitable, attract the best talent, and are highly valued. This book is a toolbox for everyone who sees the value of digging a little deeper, to aim much higher.

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Book SynopsisTrade ReviewNot only does [Meinzer] lay out a proven method to get your podcast up and running, but she inspires you to constantly improve your game. Use her success as a springboard to build a podcast that attracts listeners while giving you a platform to spread your message. — Forbes This book is by Kristen Meinzer, co-host of one of my favorite podcasts By the Book. I would pretty much trust her with my life, so I would def trust her to teach your friend how to start a pod. — Rachel Dunkel for Buzzfeed This is the one and only book you need to get started. — Gretchen Rubin, New York Times bestselling author of The Four Tendencies and host of Happier with Gretchen Rubin [Meinzer] asks pointed questions intended to help readers find their voice and refine their product. . . . Clear and direct. . . . Dabblers who think it will be easy because ‘my friend Dave and I are really funny’ will (rightfully) be discouraged, but those serious about mastering podcasting will find Meinzer’s insights invaluable. — Publishers Weekly The real value of this book is the balance of clear instruction with motivation as Meinzer encourages aspiring podcasters to dig deep into what they want to share, while providing them with the tools to make their voices heard. — Booklist (starred review) Just the book I needed. . . . I’m working on launching a new project that is not a podcast, but so much of this was applicable to my project. . . . I appreciated the comprehensive overview of a variety of topics . . . interwoven with behind-the-scenes insights and a huge dose of encouragement. — Book Riot Kristen Meinzer knows podcasting inside out, upside down and sideways, and she has probably mastered a fourth podcast dimension I’m not aware of. Buy it and read it: Your future listeners thank you in advance. — Chris Bannon, chief content officer, Stitcher It’s like having a smart-as-heck mentor whispering You’ve got this in your ear, with a playful laugh to remind you to take your work seriously and have fun along the way. — Kerry Donahue, director of training, PRX Kristen Meinzer has brilliantly laid out everything you need to know (it’s probably more than you think!) and exactly what steps to take from here. Just do it! — Sarah Bentley, director of podcasts, originals, and non-music programming at Pandora Kristen Meinzer’s book is a smart, funny, thoughtful step-by-step guide not just for getting into podcasting, but also for being a good person while you do it. You’ll feel validated—and ready to tackle the world! — Mia Lobel, executive producer, Revisionist History Kristen Meinzer has written the definitive book on how to start a podcast. She’s not just the expert; she’s your biggest cheerleader and teacher, encouraging you to be bold and share your voice. She’s there holding your hand and until she pushes you out of the nest, saying, ‘Be bold! You can do it! I believe in you!’ — Ann Heppermann, founder, the Sarah Awards If you're thinking of starting a podcast or any other kind of media show, I recommend it. — PubTalk Live The book is chock full of ideas to get you to think outside the box, and really fine-tune not just the first five minutes of your show but your entire show. I really liked this book a lot. — School of Podcasting A book worth reading even if you're already podcasting. — Inside Podcasting A true expert on this subject, so listen up and take notes! — Bust Magazine

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Book SynopsisThe Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio’s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

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Book SynopsisFrom a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry, a riveting examination of Blizzard Entertainment's rise and shocking downfall. For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.   But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering laws

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Book Synopsis"...a timely and entertaining account of how class rivalries as well as political conflicts have shaped and sometimes warped the news industry."—Michael Lind, author of The New Class War: Saving Democracy from the Managerial EliteSomething is wrong with American journalism. Long before “fake news” became the calling card of the Right, Americans had lost faith in their news media. But lately, the feeling that something is off has become impossible to ignore. That’s because the majority of our mainstream news is no longer just liberal; it’s woke. Today’s newsrooms are propagating radical ideas that were fringe as recently as a decade ago, including “antiracism,” intersectionality, open borders, and critical race theory. How did this come to be?It all has to do with who our news media is written by—and who it is written for. In Bad News: How Woke Media Is Undermining Democracy, Batya Ungar-Sargon reveals how American journalism underwent a status revolution over the twentieth century—from a blue-collar trade to an elite profession. As a result, journalists shifted their focus away from the working class and toward the concerns of their affluent, highly educated peers. With the rise of the Internet and the implosion of local news, America’s elite news media became nationalized and its journalists affluent and ideological. And where once business concerns provided a countervailing force to push back against journalists’ worst tendencies, the pressures of the digital media landscape now align corporate incentives with newsroom crusades.The truth is, the moral panic around race, encouraged by today’s elite newsrooms, does little more than consolidate the power of liberal elites and protect their economic interests. And in abandoning the working class by creating a culture war around identity, our national media is undermining American democracy. Bad News explains how this happened, why it happened, and the dangers posed by this development if it continues unchecked.Trade Review"Batya Ungar-Sargon has demonstrated that the press has fundamentally misdiagnosed the sources of tension in American political life, which are based more on class than race. As the industry has become more aristocratic, it has shed its egalitarian mission statement, devoting itself instead to reinforcing the assumptions of its educated, affluent readership. As a result, the news media is increasingly disconnected from the nation it pretends to serve and is ceding working-class politics to the American right. Ungar-Sargon’s insightful book is an impassioned plea not for objectivity in reporting but for a partiality that benefits the greatest number, even at the expense of a few egos in American newsrooms." —Noah Rothman, associate editor at Commentary magazine, MSNBC/NBC News contributor, and author of Unjust: Social Justice and the Unmaking of America“Bad News is a book that every single journalist and aspiring journalist in the country needs to read. The fact that modern journalism has transformed itself to an upper class profession is blindingly obvious to outsiders, but not well understood within the profession itself. The belief that it's up to journalists to lead public opinion in particular directions and lead them away from 
inconvenient facts is nothing less than a disaster for democracy. It undermines trust and credibility and destroys the likelihood of our citizens having 'shared facts.' Modern news media needs to earn the trust of the public back, and the first step is taking the hard 
medicine in this important book.”—Greg Lukianoff, CEO of The Foundation for Individual Rights in Education and co-author, Unlearning Liberty, co-author, Coddling of the American Mind “Journalism, at its best, provides a necessary check against powerful interests. But what happens when journalists themselves become part of a powerful, elite class, disconnected from the interests of the working class of the country? Batya Ungar-Sargon’s timely book paints a disillusioning picture of the state of 21st century journalism, where dispassionate reporting too often takes a back seat to narrative-driven progressive activism. It offers a clarion call for the most important kind of diversity within newsrooms – an ideological diversity that’s increasingly absent from our country’s leading institutions. If you care about the future of journalism, Bad News is both a wake-up call to the growing threat and a guidebook for how to build back better.”—Josh Kraushaar, politics editor, National Journal“If you really want to understand the contradictions and complexities of the present moral panic, Batya Ungar-Sargon is an extraordinarily incisive guide to the country we share and the journalism that attempts not just to capture but also to shape it. This is a must-read for anyone concerned about the fragmented state of American media and the perpetual culture (read: class) wars that so powerfully undermine it.” —Thomas Chatterton Williams, contributing writer, New York Times magazine, and columnist, Harper’s“In the growing chorus of voices speaking up against ideological conformity in the media and the zombie activism that goes along with it, Batya Ungar-Sargon’s call for sanity and intellectual integrity is full-throated and essential. In Bad News, she peels back the layers of a media apparatus that has incentivized the distortion of reality and pitted our brains against our emotions. In so doing, she offers concrete explanations for a cultural crisis that, for most people, is constantly felt on a visceral level but nearly impossible to understand. Readers will come away with a better understanding. From there, they might feel better, too.” —Meghan Daum, author of The Problem with Everything: My Journey Through the New Culture Wars “This book is like a flash of lightning, giving sudden illumination to one of the main causes of our current cultural dysfunction. This book is essential reading for anyone who wants to understand how we got here, or how we get out.” —Jonathan Haidt, NYU-Stern School of Business, co-author, Coddling of the American Mind ”This lively, provocative, and eye-opening book shows that the cultural symbols of class constitute a forceful engine in American life, even as the prevailing pundit machine tries to remove it from view." —Nancy Isenberg, author of bestselling White Trash: The 400-Year Untold History of Class in America“In Bad News, Batya Ungar-Sargon provides a timely and entertaining account of how class rivalries as well as political conflicts have shaped and sometimes warped the news industry, from the age of yellow journalism to today’s woke media.” —Michael Lind, author of The New Class War: Saving Democracy from the Managerial Elite

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Book SynopsisOnce the darling of the Left, British journalist Melanie Phillips was “mugged by reality” to become a controversial champion of national and cultural identity. Guardian Angel is that rare memoir that grabs you by the shoulders with an urgency that screams, “PAY ATTENTION!” It leaps off the page with an immediacy and relevance that few books achieve. Beginning with her solitary childhood in London, it took years for Melanie Phillips to understand her parents’ emotional frailties and even longer to escape from them. But Phillips inherited her family’s strong Jewish values and a passionate commitment to freedom from oppression. It was this moral foundation that ultimately turned her against the warped and tyrannical attitudes of the Left, requiring her to break away not only from her parents—but also from the people she had seen as her wider political family. Through her poignant story of transformation and separation, we gain insight into the political uproar that has engulfed the West. Britain’s vote to leave the EU, the rise of far-Right political parties in Europe, and the stunning election of US president Donald Trump all involve a revolt against the elites by millions. It is these disdained masses who have been championed by Melanie Phillips in a career as prescient as it has been provocative. Guardian Angel is not only an affecting personal story, but it provides a vital explanation why the West is at a critical crossroads today. “Melanie Phillips has been one of the brave and necessary voices of our time, unafraid to speak the language of moral responsibility in an age of obfuscation and denial. This searing account of her personal journey is compelling testimony to her courage in speaking truth to power.”—Rabbi Lord Jonathan SacksTrade Review"There has also been no more courageous figure in British journalism over the past two decades and more." -- Robert Low, Standpoint magazine"A fascinating psychological portrait of a woman who seems to feel most alive when under fire...So read it and politely disagree. Phillips would hate that." -- Helen Lewis, New Statesman

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Book SynopsisThe official inside story from the cast and exclusive untold secrets from one of the most beloved Australian series in television history Epic shiv fights. Shocking deaths. Lethal hotshots. Betrayals so brutal they send fans into meltdown. This is Wentworth Correctional Centre, where tough women rule and where even tougher women are made. Where undying love and fierce friendships are forged, and loyalties tested - or burned to the ground. Over almost a decade of searing, emotional storylines and spectacular power struggles like the rise of the Top Dog or horrifying twists like a steam press attack, Wentworth has sealed its spot in history as FOXTEL's highest rating and most successful locally produced original drama and one of Australia's all-time favourites. To celebrate this gritty, critically acclaimed series, On File brings you never before told stories and in-depth access to the celebrated actors and producers of this favourite, much-loved and enduring television series. This

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Book SynopsisMick Middles is the author of nineteen books, most of which have concentrated on Manchester's music artists from punk to the present. He was the Manchester correspondent for Sounds magazine and his work has appeared in publications as diverse as the Guardian, Daily Telegraph, the Express, Manchester Evening News, the Face, Kerraang, Classic Rock, Record Collector and Rock'n'Reel. He lives in Warrington.Trade ReviewInformed and informative ... a smart, well-researched view of the Manchester music scene * Maxim *A fascinating account ... richly detailed * Q *

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Book SynopsisIn Inside Studio 54, the former owner takes you behind the scenes of the most famous nightclub in the world, through the crowd, to a place where celebrities, friends, and the beautiful people sip champagne and share lines of cocaine using rolled-up hundred-dollar bills. In the early eighties, Mark Fleischman reopened Studio 54, the world's most glamorous and notorious nightclub, after it was closed down by the State of New York. Ten thousand people showed up that night, ready to restart the party that abruptly ended after the raid in 1978 landed its former owners in jail.Inside Studio 54 invites you to revisit the happening scenes of the 1960s, '70s, and '80s, the post-Pill, pre-AIDS era of free love, consequence-free sex, and seemingly endless partying. Following Fleischman as he built connections as a hotel, restaurant, and club owner that lead him to Studio 54. Inside Studio 54 takes the reader from Brazil to the heights of debauchery in the Virgin Islands and finally to New York City. A star-studded thrill ride through decadent and drug-fueled parties at the legendary Studio 54.Trade Review"This unfettered tell-all will prove nostalgic for those who manage to remember being there and engrossing for readers wishing they were."—Kirkus Reviews"Once upon a time in New York City, when the city finally went to sleep, a magical place opened it's doors and invited people in to have the time of their lives. Studio 54 was a magical place that made you forget all about your troubles, trials and tribulations. It was Heaven on Earth."—Gene Simmons, Bass player for KISS"In Inside Studio 54, the former owner takes you behind the scenes of the most famous nightclub in the world, through the crowd to a place where celebrities, friends, and the beautiful people sip champagne and share lines of cocaine using rolled up hundred dollar bills. Mark Fleischman reopened Studio 54 in 1981, after it was closed down by the State of New York. Ten thousand people showed up that night, ready to restart the party that abruptly ended after the raid in 1978, landing Steve Rubell and Ian Schrager, the former owners, in jail. Mark takes you on a star studded thrill ride through the decadent and drug fueled parties at the legendary Studio 54."—Robin Leach, Las Vegas Review Journal, former host of Lifestyles of the Rich and Famous"Inside Studio 54 takes you to all my favorite spots inside. I spent so much time snorting cocaine in the women's toilet's of Studio 54 that they became known as my office."—Nile Rodgers, Legendary record producer, songwriter, and guitarist for Chic"This is a great bathroom read lots of good shit."—Tom Moulton, record producer of Gloria Gaynor, Grace Jones, and many more"As the original cowboy in Village People, I performed at Studio 54 often and when we would do YMCA, the crowd always went wild. This book truly captures the unique spirit and amazing, sensual energy that was Studio 54."—Randy Jones, original Cowboy in the Village People"An amazing story of all the free-spirited excess of my generation, which also launched joyous Freestyle Skiing, the Olympic Reform and Title IX, thanks to Mark Fleischman believing in women like me."—"Suzy Chapstick" Chaffee, Olympian and Captain of the U.S. Olympic Ski Team"Mark Fleischman has compelling tales to tell and doesn't hold back. This book will introduce you to the strong characters who peopled Nightworld and looks unflinchingly at the drug culture it engendered."—Anthony Haden-Guest, author of The Last Party: Studio 54, Disco and the Culture of the Night, as well as articles in New York, London Sunday Times Magazine, Vanity Fair, and many other venues

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Book SynopsisIn 1964 Ryszard Kapuscinski was appointed by the Polish Press Agency as its only foreign correspondent, and for the next ten years he was 'responsible' for fifty countries. He befriended Che Guevara in Bolivia, Salvador Allende in Chile and Patrice Lumumba in the Congo. He reported on the fighting that broke out between Honduras and El Salvador in 1969 around their matches to determine which one of them would qualify for the 1970 World Cup. By the time he returned to Poland he had witnessed twenty-seven revolutions and coups. The Soccer War is Kapuscinski's eyewitness account of some of the most defining moments in twentieth-century history.Trade Review* 'Part-diary, part-documentary account of the twenty years in which Kapuscinski make the telex machines chatter with his unique reportage, his datelines forming a gazetter of the world's trouble spots' Sunday Telegraph *'In this book you learn what it feels like to have benzene poured over you by someone who is about to set you alight. You feel very cold indeed' James Fenton, Independent on Sunday *'As rich and strange as anything in Marquez' Guardian

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Book SynopsisTrade Review"Powerhouse delivers a chronicle of vaunting ambition, immense wealth and power, and personal betrayal all the more astonishing in a business ostensibly built on loyalty and trust... Even more impressive is Miller's ability to get nearly everyone involved not only to talk but also go on the record." -- New York Times Book Review "Magisterial. ... One of the two most important books about the business of entertainment to come out in 2016. ... A must read for anyone who wants to work in Hollywood or just know how Hollywood works." -- The Hollywood Reporter "It's dishy. It's like People Magazine meets 'The Godfather.' It's like nothing else. I ate it up." -- New York Post "Eminently readable and moves at a fast pace thanks to dozens of fascinating celebrity stories." -- Mashable "The year's hottest Hollywood tell-all." -- New York Daily News "Probably the most hotly anticipated book since Julia Phillips's tell-all YOU'LL NEVER EAT LUNCH IN THIS TOWN AGAIN dropped more than two decades ago." -- Variety "[F]un to read both for the boldface names - including agency founders Michael Ovitz and Ron Meyer, and clients like Magic Johnson and Ali MacGraw - and for a glimpse into a largely unseen world of cultural influencers." -- The National Book Review

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Book Synopsis''A masterpiece ... a moving image of post-war Poland, and the first breathing of one of the essential voices of the twentieth century... the master of literary reportage'' The Times Literary SupplementWhen the great traveller-reporter Ryszard Kapuscinski was a young journalist in the early 1960s, he was sent to write about the farthest reaches of his native Poland. The resulting essays brought together here reveal a place as strange as any of the distant lands he visited on foreign assignments: caught between ties to the past and dreams of escape, a country on the edge of modernity.''Kapuscinski trascends the limitations of journalism and writes with the narrative power of a Conrad or Kipling or Orwell'' Blake MorrisonTrade ReviewA peculiar genius with no modern equivalent, except possibly Kafka -- Jonathan MillerKapuscinski trascends the limitations of journalism and writes with the narrative power of a Conrad or Kipling or Orwell -- Blake Morrison

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Book SynopsisPacked with customizable editing tools--this practical, up-to-date reference includes the latest on writing and editing onlineThe McGraw-Hill Desk Reference for Editors, Writers, and Proofreaders is an indispensable resource for writers, editors, proofreaders, and virtually everyone responsible for crafting clear, polished writing. Ideal for professionals and novices alike, it guides you through the entire proofreading and editing process and features a CD-ROM with more than 25 interactive tools and checklists.This all-in-one package offers style sheet templates, a list of editorâs symbols, comprehensive editing and proofreading checklists, and guides to commonly misspelled and confused words. It also presents advice on electronically editing and proofreading for the Web.

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Book SynopsisNEW YORK TIMES BESTSELLER • “The finest book on France in recent years.”—Alain de Botton, The New York Times Book Review In 1995, Adam Gopnik, his wife, and their infant son left the familiar comforts and hassles of New York City for the urbane glamour of Paris. In the grand tradition of Stein, Hemingway, Baldwin, and Liebling, Gopnik set out to enjoy the storied existence of an American in Paris—walks down the paths of the Tuileries, philosophical discussions in cafés, and afternoon jaunts to the Musée d’Orsay.  But as readers of Gopnik’s beloved and award-winning “Paris Journal” in The New Yorker know, there was also the matter of raising a child and carrying on with la vie quotidienne—the daily, slightly less fabled life. As Gopnik discovers in this tender account, the dual processes of navigating a foreign city and becoming a parent are not comp

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Book SynopsisAs a young girl in a working-class neighborhood of Sydney, Australia, Geraldine Brooks longed to discover the places where history happens and culture comes from, so she enlisted pen pals who offered her a window on adolescence in the Middle East, Europe, and America. Twenty years later Brooks, an award-winning foreign correspondent, embarked on a human treasure hunt to find her pen friends. She found men and women whose lives had been shaped by war and hatred, by fame and notoriety, and by the ravages of mental illness. Intimate, moving, and often humorous, Foreign Correspondence speaks to the unquiet heart of every girl who has ever yearned to become a woman of the world.

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Book SynopsisChina's entry into the World Trade Organization in 2001 ignited a race to capture new global media audiences. This book examines this compelling dynamic, where the distinctions between Hollywood's dream factory and the PRC's Chinese dream of global influence become increasingly blurred.Trade Review"Timely and informative." * H-Diplo *"Hollywood Made in China is a timely contribution to film studies, media studies, and communication studies... impressive, far-reaching." * China Review *"Hollywood Made in China is an elegant account of Hollywood’s evolving engagements in China’s commercial film environment... an accessible, intriguing study of an unlikely liaison." * Modern Chinese Literature and Culture *"Like High Concept, scholar and industry consultant Justin Wyatt’s landmark 1994 book about Hollywood’s pivot towards packaged promotion - and merchandising-ready properties, Aynne Kokas’s Hollywood Made in China will be the seminal guidebook to understanding media in the era of the world’s pivot to China." - Karen Fang, University of Houston * China Review International *"A concise and lucid analysis." * China Quarterly *"...an informative book with updated real-world cases and textual analysis on Sino-US film co-production. For those less familiar with the topic, this book serves as a great introduction and resource." * Global Media and Communication *“Kokas’ work provides an insightful analysis of Sino-US co-ventures, and exemplifies an important approach to global media industries in general. . . .this is a groundbreaking book with an analysis that helps us understand how the Chinese government’s policy-making and Hollywood’s economic ambitions in the Chinese market complicate Sino-US media collaborations and construct ‘multilayered systems that unite the American and Chinese economies’.” * Asian Journal of Communication *Table of ContentsList of Illustrations Preface Acknowledgments List of Abbreviations Introduction 1. Policy and Superheroes: China and Hollywood in Sino-US Relations 2. Hollywood's China: Mickey Mouse, Kung Fu Panda, and the Rise of Sino-US Brandscapes 3. Soft Power Plays: How Chinese Film Policy Influences Hollywood 4. Whispers in the Gallery: How Industry Forums Build Sino-US Media Collaboration 5. Compradors: How Above-the-Line Workers Brand Sino-US Film Production 6. Farm Labor, Film Labor: How Below-the-Line Workers Shape Sino-US Film Production Conclusion Appendix 1: Examples of Sino-US Film Collaboration by Type Appendix 2: Chinese Character Glossary Notes Filmography Bibliography Index

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Book SynopsisHow mainstream business news failed its readers and what it means for the future of the profession.Trade ReviewThe Watchdog That Didn't Bark, given its in-depth analysis across the landscape, steeped in history, and Starkman's keen understanding of the business of journalism, can stand as a potentially enduring case study of what went wrong and why. -- Alec Klein, director of the Medill Justice Project and award-winning investigative reporter formerly with the Washington Post Starkman is literally a reporter's reporter. As such, he gets to the bottom of the story of how the U.S. business press could miss the most important economic implosion of the past eighty years until it was too late, and he does so with prose that is intelligent, engaging, and erudite. I recommend The Watchdog without reservation. -- Eric Alterman, Brooklyn College, and media columnist, The Nation Here is the missing piece in the financial-crisis mystery: how did our vaunted business-journalism sector manage to miss the problem with mortgage-backed investments? The answer, as Dean Starkman shows us in this amazing autopsy, is that the business outweighs the journalism and that it is getting worse, not better, as we go forward. -- Thomas Frank, author of Pity the Billionaire: The Hard-Times Swindle and the Unlikely Comeback of the Right Journalism was complicit in the predation and corruption that brought down world financial markets and wrecked the lives of millions. Obsessed with shallow scoops, giddy from the laughing gas of access, financial journalists abjectly failed to connect dots, and left abusive, reckless, and criminal corporations free to drag the global economy into the abyss. Dean Starkman is the author we have been waiting for to tell this story. He not only puts forward a keen, subtle, and fair account of the journalistic default, he names names. -- Todd Gitlin, author of Media Unlimited: How the Torrent of Images and Sounds Overwhelms Our Lives With American journalism at sea, here comes a navigator who really knows its mission, the riptides it is facing, and the ports it must reach. Starkman tells it all with the heart, clarity, and dry wit that redeem business journalism even while showing how it lost its anchor and compass. -- Jim Sleeper, former editor and columnist at Newsday and the New York Daily News Journalists did not miss the subprime lending that spun into the devastating financial collapse of 2008. Excellent reporting was available, from the Financial Times to the Los Angeles Times to a small alternative publication, Southern Exposure. Yet Dean Starkman shows that even reporters who were on top of things buried the lead: the story was not new financial instruments, risky investments, or high-pressured Wall Street. The story was corruption. There were old-fashioned, greedy villains. Old-fashioned moralizing was called for. It would have had the advantage of being both true and fascinating. So how did so many fine journalists miss the big story? Read Starkman's powerful and disturbing analysis of how business journalism came to write for an audience of investors, not citizens. You may not share his every judgment, but this account has the advantage of being both true and fascinating. -- Michael Schudson, Columbia Journalism School, author of The Power of News As fair and balanced as a solar-plexus punch can be. Kirkus Reviews Starkman provides keen analysis of how the media failed in its mission at a crucial time for the U.S. economy. Booklist Compelling... Starkman offers an excellent and clear theoretical explanation for some of the problems with watchdog journalism generally. International Journal of Communication Detailed and fully satisfying... Criminal Law and Criminal Justice Books The Watchdog That Didn't Bark adds greatly to our understanding of business journalism and the country's most recent financial meltdown. Starkman writes that it is intended for lay readers, but journalism students and historians will find much value here as well. H-NetTable of ContentsAcknowledgments Introduction: Access and Accountability 1. Ida Tarbell, Muckraking, and the Rise of Accountability Reporting 2. Access and Messenger Boys: The Roots of Business News and the Birth of the Wall Street Journal 3. Kilgore's Revolution at the Wall Street Journal: Rise of the Great Story 4. Muckraking Goes Mainstream: Democratizing Financial and Technical Knowledge 5. CNBCization: Insiders, Access, and the Return of the Messenger Boy 6. Subprime Rises in the 1990s: Journalism and Regulation Fight Back 7. Muckraking the Banks, 2000-2003: A Last Gasp for Journalism and Regulation 8. Three Journalism Outsiders Unearth the Looming Mortgage Crisis 9. The Watchdog That Didn't Bark: The Disappearance of Accountability Reporting and the Mortgage Frenzy, 2004-2006 10. Digitism, Corporatism, and the Future of Journalism: As the Hamster Wheel Turns Notes Bibliography Index

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Book SynopsisThe second volume of the legendary ';Gonzo Papers' collects columns from Hunter S. Thompson's 1980s tenure at the San Francisco Examinerfeaturing a new introduction by musician and artist Alison Mosshart.Here, against a backdrop of late-night tattoo sessions and soldier-of-fortune trade shows, Hunter S. Thompson is at his apocalyptic best: covering emblematic events such as the 19871988 presidential campaign; detailing the GOP's obsession with drugs and drug abuse; and capturing momentous social phenomena such as the rise of 24 hour-TV news. Showcasing Thompson's inimitable talent for social and political analysis, Generation of Swine is eerily prescient, incisive, and enduring.

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Book SynopsisA rollicking tell-all from golf's first super-agent, Hughes Norton, detailing his courtship of and tenure as Tiger Woods's first agent, how he signed Greg Norman to the then fledgling IMG Sports Management Agency, and his thoughts on the current money-grab era of the sport, with his two most famous clients on opposing sides of the battle.

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Book SynopsisThrough research and interviews with contemporaries, this is the never-before-told story of Eddie Mannix and Howard Strickling. The dual biography describes how a mob-related New Jersey laborer and the quiet son of a grocer became the most powerful men at the biggest studio in the world.

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Book SynopsisThe Post Office Railway, when it started running in 1927, was the first fully automated driverless railway in the world, a full forty years before the Victoria Line started service in London in 1967. The railway below London became the main means of moving mail, with Mount Pleasant being the hub of the distribution system. Linking with London's main line stations most of the country's long-distance mail travelled via the Post Office Railway. The fascinating story of how it began, how it was built, and why it closed is told here in an accessible way that tries to cover a highly technical and innovative system in a way that is easy to understand. The railway closed in 2003, but that was not the end of the story. The Postal Museum took over part of the Mount Pleasant sorting office to tell the story of 500 years of postal history and to open Mail Rail again with specially built trains as a visitor attraction and the start of a whole new adventure. If you are a railway enthusiast, postal enthusiast, urban explorer or just interested in finding out more about one of London's best-kept secrets this book is a must read for you.

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Book SynopsisA narrative history of the development of air conditioning from its beginnings to its current state, with an emphasis on its reception by members of the public.Trade Review"Fascinating ... examines the technology and its penetration into American life." -First Things "Cool: How Air Conditioning Changed Everything provides history readers and social science students alike with a review of how air conditioning evolved and changed life in America, and is recommended not just for college collections but for any seeking a pairing of history and lively social insights." -Midwest Book Review "Charming ... Much fun ... short, sharp micro-history." -New Scientist "... A lively and endlessly informative tale about how air conditioning happened scientifically and what it has done for and to us." -The Common Reader "A look at our love affair with air-conditioning ... breezily anecdotal." -The New York Times "COOL tells the surprisingly suspenseful story of the development and gradual adoption of air conditioning in the United States. The puckish Basile is more than up to the task, and his copious research pays off: Not only is COOL an informative read, each chapter is strewn with more anecdotes than there are sprinkles on an ice cream cone. Some are hilarious; others, jaw-dropping. Best of all, each chapter leaves you wanting more." -American Scientist "Some surprising things you probably don't know about air conditioning." -Los Angeles Times "Snarky ... entertaining." -Weekly Standard "The all-encompassing guidebook to the history of air conditioning, chronicling the numerous gimmicks, failed attempts, con jobs, and eventual successes ... a surprisingly interesting journey." -San Francisco Book Review "A joy ... I wish you coolth!" -KCRW-FMTable of ContentsIntroduction 1. Ice, Air, and Crowd Poison 2. The Wondrous Comfort of Ammonia 3. For Paper, Not People 4. Coolth: Everybody's Doing It 5. Big Ideas. Bold Concepts. Bad Timing. 6. From Home Front to Each Home 7. The Unnecessary, Unhealthy Luxury (that No One would Give Up)

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