Research and development management Books

Book SynopsisTHE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN HOOKED', NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN''T PUT DOWN.Hooked changed my life. It''s essential reading for anyone who wants to better understand their actions and habits.'' Steven Bartlett, investor, BBC Dragon and host of The Diary of a CEO podcast*****Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers these questions (and many more) with the Hook Model a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive hook cycles, these products bring people back again and again.Eyal provides readers with practical insights to create user habits that stick; actionablTrade ReviewA must-read for everyone who cares about driving customer engagement -- Eric Ries, author of The Lean StartupThe most high bandwidth, high octane, and valuable presentation I have ever seen on this subject -- Rory Sutherland, Vice Chairman, Ogilvy & MatherThe book everyone in Silicon Valley is talking about -- Boris Veldhuijzen van Zanten, founder of The Next WebHooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will -- Matt Mullenweg, Founder of WordpressYou'll read this. Then you'll hope your competition isn't reading this. It's that good. -- Stephen P. Anderson, Author of 'Seductive Interaction Design'Nir's work is an essential crib sheet for any startup looking to understand user psychology. -- Dave McClure, Founder 500 StartupsWhen it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user. -- Andrew Chen, Technology Writer and InvestorI've learned a great deal from Nir, and you will too. He'll help you design habits to benefit your users, and your company. -- Dr Stephen Wendel, author of 'Designing for Behaviour Change'If you're serious about designing seductive products that sell, Hooked is the only psychological toolkit you'll need -- Nathalie Nahai, Web Psychologist and best-selling author of Webs Of Influence: The Psychology Of Online Persuasion (Pearson)Draws on behavioural economics and neuroscience to examine why some products, games and television shows become habits, while others sink. This is useful knowledge for entrepreneurs, marketers and designers ... crucial to generating followers, viewers, consumers and revenues. It is also of wider significance * Financial Times Business Education *Gives an overview of one of the most interesting battles in modern business: the intense competition to create new digital products that monopolise people's attention -- Schumpeter * The Economist *Principles derived from behavioral science play an increasing role in software design ... Among the most influential is Nir Eyal, an entrepreneur turned user-­experience guru who has become Silicon Valley's most visible advocate of habit-forming technology * MIT Technology Review *A must read for anyone looking to start a company or develop a product. It provides four actionable steps to attract users and to ensure that they continue to come back. -- Firas Kittaneh * Entrepreneur *

Read more less

Book SynopsisThe book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands. Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate range of academic marketing journals, some of it is not published because it is more technical. This book brings together that R&D with Jenni and the Ehrenberg-Bass Institutes background in How Brands Grow to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and help them get the most out of the information to inform their recommendations and implications.Table of ContentsApplying the Laws of Growth to Brand Health TrackingBrand AwarenessBrand Attributes: SelectionBrand Attributes: MeasurementMental Availability and Category Entry PointsMental Availability: Measurement and MetricsBrand Attributes: AnalysisBrand AttitudeCategory Buying BehaviourBrand BuyingMeasuring Exposure to Marketing ActivityWord-of-MouthThe Rise of the Machines?What about Physical Availability?A Final Note

Read more less

Book SynopsisThe Law of Market Failure: Most new products will fail in the market, even if competently executed.Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers an unparalleled approach to beating the beast that is market failure.Millions of people around the world are working hard to bring to life new ideas. Some of these ideas will turn out to be stunning successes that will have a major impact on our world and our culture: The next Google, the next Polio vaccine, the next Harry Potter, the next Red Cross, the next Ford Mustang. Others will be smaller, more personal but no less meaningful, successes: A little restaurant that becomes a neighborhood favorite, a biography that does not make the best-seller list but tells an important story, a local nonprofit to care for abandoned pets. At this very same moment, another group of people is working equally hard to develop new ideas that, when launched, will fail. Some of them will fail spectacularly and publicly: like New Coke, the movie “John Carter”, or the Ford Edsel. Others will be smaller, more private, but no less painful failures: A home-based business that never takes off, a children’s book that neither publishers nor children have any interest in, a charity for a cause that too few people care enough about. If you are currently working to develop a new idea, whether on your own or as part of a team, which group are you in? Most people believe that they either are, or will be, in the first group—the group whose ideas will be successful. All they have to do is work hard and execute well. Unfortunately, we know that this cannot be the case. The law of market failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after they are launched—regardless of how promising they sound, how much we commit to them, or how well we execute them. This is a hard fact to accept. We believe that other people fail because they don’t know what they are doing. Somehow, we believe that this does not apply to us and to our idea—especially if we’ve experienced victories in the past.Filled with detailed case studies, a lesson on creating your own hard data, a strategy for market engagement, and an introduction to the concept of a pretotype (not a prototype), The Right It is a groundbreaking, entertaining, and highly practical book delivers a proven formula for turning ideas, products, services, and businesses into successful endeavors. As Alberto writes, “make sure you are building The Right It before you build It right”.  

Read more less

Book SynopsisProject Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application.The systems development cycle is used as a framework to discuss project management in a variety of situations, making this the go-to book for managing virtually any kind of project, program, or task force. It focuses on the ultimate purpose of project managementâto unify and integrate the interests, resources and work efforts of many stakeholders, as well as the planning, scheduling, and budgeting needed to accomplish overall project goals.The seventh edition features:â Updates to cover the latest developments in project management methodologies: including new material on applications of visual management, agile and hybrid methodologies, PM 2

Read more less

Book SynopsisTable of ContentsForeword xiii Acknowledgments xv Introduction xix Chapter 1 Exposed at Scale 1 Leadership at Scale 2 The Development Gap 4 The Spiritual Journey of Leadership 9 Chapter 2 Profiles in Leadership 13 Optimal Leadership Circle Profile 15 Conditions for Scale 21 Bridging the Development Gap 28 Chapter 3 Getting a Street View on Leadership 31 Sample Demographics 33 How Different Are These Groups? 33 So What? 37 Chapter 4 High-Creative Leadership Strengths 39 Strengths of High-Creative Leaders 40 Top 10 Skills for High-Creative Leaders 41 Biggest Strength Gaps 43 What Surprised Us? 44 Contribution of Women Leaders 45 Scaling Leadership 49 Chapter 5 The Strengths of High-Reactive Leaders 53 Top 10 Strengths of High-Reactive Leaders 54 Non-Differentiating Strengths 55 Redefining Leadership 60 Chapter 6 Leader Liabilities 65 How We Interrupt Our Effectiveness 65 Top 10 Liabilities of High-Reactive Leaders 66 Case Example: President Edwardo 69 Leadership Ratio 71 What Is Your Return on Leadership? 73 Relationship-Task Balance 73 Chapter 7 The Canceling Effect 79 The Canceling Effect 80 Does Your Leadership Scale? The Impact of Non- Differentiating Strengths 83 Seven Multiples, Seven Canceling Effects 84 Systemic Canceling Effects 87 Are You Amplifying Your Multiple or Your Canceling Effect? 89 A Matter of Development (The Peter Principle Revisited) 91 Chapter 8 How Leaders Scale Leadership 95 Case in Pont: Jeff Hilzinger 95 Scaling Leadership Beyond Yourself 96 Jeff Hilzinger: A Transformational Leader 111 Chapter 9 Full-Spectrum Leadership 115 The Middle Groups 116 A Pathway of Development 117 A Deeper Dive into the Data 118 So What? Key Conclusions 124 Where Are You? 127 It’s Time for an Upgrade 129 Chapter 10 Reactive Leadership 131 Canceled Gifts and Competing Liabilities 134 Heart-Centered Leaders 135 Will-Centered Leaders 140 Head-Centered Leadership 144 The Universal Model Maps Core Patterns 149 Chapter 11 Transforming Reactive into Creative Leadership 153 Shift from Reactive to Creative in Three Movements 155 Three Movements, One Symphony 161 Complementary Competencies 163 Developing Conscious Leadership 166 Chapter 12 Practices That Transform Leadership 169 How to Change 171 Establish Generative Tension 173 Tell the Truth About What We Want 173 Discerning Purpose 174 Distill Vision 175 Outcomes and Behavior 176 Telling the Truth About Current Reality 178 Be Intentional 182 Stop, Challenge, Choose 182 Practice 184 Intuition 184 Reflection 185 Feedback 187 Truth Telling 188 Lead the Change 189 Chapter 13 Integral Leadership Informed by Grace 193 Appendix A Leadership Circle Profile Summary Dimensions 201 Appendix B Leadership Effectiveness and Business Performance 207 Appendix C Research Methodology 211 Description of LQ Indicator and the Selection of Specific Samples Based on LQ 211 Description of Qualitative Analysis of Comment Feedback 213 Appendix D Definitions of Thematic Strengths and Liabilities 215 Appendix E Theorists Integrated into the Leadership Circle Universal Model of Leadership 221 About the Authors 226 Notes 228 References 235 Index 243

Read more less

Book SynopsisThis accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project.

Read more less

Book SynopsisThis short, accessible book seeks to explore the future of work through the views and opinions of a range of expertise, encompassing economic, historical, technological, ethical and anthropological aspects of the debate. The transition to an automated society brings with it new challenges and a consideration for what has happened in the past; the editors of this book carefully steer the reader through future possibilities and policy outcomes, all the while recognising that whilst such a shift to a robotised society will be a gradual process, it is one that requires significant thought and consideration.Table of Contents1. Introduction- Robert Skidelsky and Nan Craig2. The Future of Work - Robert SkidelskyPart I: Work in the Past3. Patterns and Types of Work in the Past: Part 1 - Richard Donkin4. Patterns and Types of Work in the Past: Part 2 - Richard Sennett5. Patterns and Types of Work in the Past: Wageworker and Housewife from a Global Perspective: Birth, Variations and Limits of the Modern Couple- Andrea KomlosyPart II: Attitudes to Work6. Attitudes to Work and the Future of Work: the view from economics - David A. Spencer7. Attitudes to Work – Pierre-Michel Menger8. Work as an Obligation - Nan CraigPart III: Attitudes to Technology9. Attitudes to Technology: Part 1 - Jim Bessen10. Attitudes to Technology: Part 2 - Carl Benedikt FreyPart IV: Possibilities and Limitations for AI: What can’t machines do?11. What Computers Will Never Be Able To Do - Thomas Tozer12. Possibilities and Limitations for AI: what can’t machines do? - Simon ColtonPart V: Work in the Digital Economy13. Work in the Digital Economy - Daniel Susskind14.Two Myths about the Future of the Economy - Nick SrnicekPart VI: AI, Work and Ethics15. AI, Ethics, and the Law - Cathy O'NeilPart VII: Policy16. Policy for the Future of Work - David Graeber17. Automation and Working Time in the UK - Rachel Kay18. Shaping the Work of the Future: Policy Implications - Irmgard Nubler

Read more less

Book SynopsisThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in management. Modern human resources: technology, social media, and management Human Resource Management provides students with an introduction to the daily tools and skills they'll need to function as successful managers -- in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. The 16th Edition focuses on the positive impacts technology has had on the HR field. For example, the ability to vet potential employees on the internet has shifted more HR responsibilities to managers, leaving HR departments with more tTable of ContentsPART ONE: INTRODUCTION 1. Introduction to Human Resource Management 2. Equal Opportunity and the Law 3. Human Resource Management Strategy and Performance PART TWO: RECRUITMENT, PLACEMENT, AND TALENT MANAGEMENT 4. Job Analysis and the Talent Management Process 5. Personnel Planning and Recruiting 6. Employee Testing and Selection 7. Interviewing Candidates PART THREE: TRAINING AND DEVELOPMENT 8. Training and Developing Employees 9. Performance Management and Appraisal 10. Managing Careers and Retention PART FOUR: COMPENSATION 11. Establishing Strategic Pay Plans 12. Pay for Performance and Financial Incentives 13. Benefits and Services PART FIVE: ENRICHMENT TOPICS IN HUMAN RESOURCE MANAGEMENT 14. Building Positive Employee Relations 15. Labor Relations and Collective Bargaining 16. Safety, Health, and Risk Management 17. Managing Global Human Resources 18. Managing Human Resources in Small and Entrepreneurial Firms APPENDICES Appendix A: HRCI PHR® and SPHR® Certification Body of Knowledge Appendix B: About the Society for Human Resource Management (SHRM) Body of Competency and Knowledge™ Model and Certification ExamsAppendix C: Comprehensive Cases

Read more less

Book Synopsis

Read more less

Book SynopsisResearch and development infrastructures are a critical success factor in the platform of science and technology. In turn, an R&D preliminary feasibility study is essential to establish fairness and social credibility of a plan, including expert review, information disclosure and alternative setting. Preliminary Feasibility for Public Research & Development Projects explains how to evaluate R&D business by exploring the five key features of policy implication, policy improvement, preliminary feasibility study, R&D evaluation, and R&D strategy. Presenting policy measures to ensure the sustainability of R&D projects, Preliminary Feasibility for Public Research & Development Projects will help develop strategic measures for R&D preliminary feasibility studies while proposing ways to enhance the effectiveness of these studies, promote efficiency in public investment projects, and enhance the financial efficiency of large investment projects.Table of ContentsChapter 1. Introduction - R&D and R&D budget Chapter 2. Government R&D project Chapter 3. Technology innovation and government Chapter 4. Public decision making and policy analysis Chapter 5. Public investment analysis and theoretical debate Chapter 6. Social discount rate Chapter 7. Global sensation Chapter 8. Preliminary feasibility study trend Chapter 9. Discussing role of policy analysis in preliminary feasibility study Chapter 10. Economic feasibility analysis model Chapter 11. Policy feasibility analysis model Chapter 12. Technical feasibility analysis model Chapter 13. Comprehensive feasibility analysis model Chapter 14. Impact analysis model on public sector R&D investment Chapter 15. National large-scale research facilities and equipment Chapter 16. Policy discussion Chapter 17. Conclusion

Read more less

Book SynopsisIn the twenty-first century, it is necessary for Asia to step up and assume a larger leadership role on the global stage, commensurate with its economic weight and interests. Eighty-eight percent of the increase in the numbers of the middle class in the next five years will take place in Asia, underscoring the reality that global business and leadership will be colored in significant ways by Asian values, approaches and strategies. This book explores how this may impact our view and conceptual approach to the notion of global leadership. The contributors to this collection explore and examine the concept of global Asian leadership and outcome implications at the societal, corporate and policy-making level. They argue that global leaders will increasingly focus on specific needs, values and strategies that are uniquely Asian, which emphasizes the reality that we most likely will have to redefine our notion of global leadership. This comprehensive study of the integration of Asian and global leadership will benefit those employed in the corporate, government and educational sectors as well as a broader audience with an interest in leadership, policy-making and economics. "To truly understand Asia, one needs to grasp not only its cultural dimensions, but also the organizational and societal contexts which provide a training ground and unique challenges and opportunities for Asian leaders. In this book, leading scholars share the latest thinking and scientific research on exactly these topics. Highly recommended for both novices and seasoned executives and scholars!"Donald L. Ferrin, Ph.D., Professor of Organisational Behaviour and Human Resources, Lee Kong Chian School of Business, Singapore Management University "While Asia’s rapid economic growth has caught the attention of the world, the study of the leadership engine behind the growth has been scarce. This book fills the void by assembling a coherent group of insightful articles to explore and explicate how Asian business leadership is different yet also similar to Western business leadership. The similarity resides in the meaning of leadership, that is, the capacity to influence others to achieve a common goal, whereas the difference manifests in the means or styles to exert such influence. With better and deeper understandings of Asian business leadership, this book offers invaluable wisdom to bridge the gap between the East and West for a more prosperous future of all mankind"Philip M. Condit, Endowed Chair Professor in Business Administration, Editor-in-Chief of Management Insights and Incoming Editor-in-Chief of Management and Organization Review, Department of Management and Organization, Foster School of Business, University of Washington Table of ContentsIntroduction: When friends meet in the 21st Century: An Asian perspective on global leadership--David De Cremer PART I: Understanding Asian Leadership in a Global Setting 1. Global Leaders Developing in Asia--Dean Tjosvold, Alfred S. H. Wong, & Nancy, Y. F. Chen 2. Asian Cultures and leadership--Zhaoli Song 3. Values in Asian Global Leadership--Melody P M Chong 4. Dual strategy theory: Implications for global leadership--Mark van Vugt PART II: On the Challenges of Asian Leadership in a Global Setting 5. Asian social entrepreneurs: Taking on neglected problems--Audrey Chia 6. Acting Fast and Pondering Slow: Putting Asian Leadership in Context--David De Cremer PART III: Demonstrating the use of Asian Global Leadership 7. Building Collective Leadership Capacity for Growth--Alison Eyring 8. Humor and leadership effectiveness: Comparing East vs. West--Sam Yam 9. The role of the leader in shaping a civil and respectful workplace--Sandy Lim 10. Global leadership needs Eastern Approaches to Creativity--Mike Mai 11. Management development in Asia as an antecedent of career success--Irene De Pater

Read more less

Book SynopsisAddresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities.Trade Review"A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work." -- John Chen, CEO, Sybase

Read more less

Book SynopsisOur planet is a closed system with limited material resources, yet our current economic model is designed in a one-way direction from resource extraction to disposal, leading to resource depletion. This book proposes a new economic model, offering an alternative to this linear âtake-make-wasteâ economy.Material Matters shows a way of creating a circular economy by using the unlimited resources we have: renewable energy, data and intelligence. It describes a system based on circular business models centred on selling performance rather than ownership, designing products and buildings as resource banks and equipping products with a âmaterial passportâ to ensure their usability for future generations. Businesses thereby become custodians of materials, rather than consumers of materials and sellers of products. The book evokes the vision of a radically new economic model based on a compelling narrative, supported with cases that have been developed in conjunction with major companies, for example, convincing Philips to sell light instead of lamps, saving energy and materials by creating a whole new business model, a case which has become iconic for the circular economy.Material Matters is not a somber analysis of the state of the planet but a concrete and comprehensive agenda for change, offering perspectives for taking action for business and individual consumers alike.Trade Review"This is a book that gives an accessible and practical vision of the circular economy, viewed through the eyes of two people who have played and continue to play a key role in its realisation." Dame Ellen MacArthur, Founder, Ellen MacArthur Foundation"This book is a bold vision and a manual for a 21st century economy. A wake-up call." Prof. Dr. Martin R. Stuchtey, University of Innsbruck; Founder, Managing Partner, SYSTEMIQ "A very inspiring and relevant book. We live in times of scepticism, doubt, negativism and populism. But only an agenda of hope takes us further. This is an important contribution to this agenda."Prof. Dr. Jan Peter Balkenende, Former Dutch Prime Minister"The products of today are the resources of tomorrow if we use them intelligently. This book shows us how."Prof. Dr. Walter R. Stahel, Leading expert on circular economy; Member of the Club of Rome; Founder -Director, The Product-Life Institute, GenevaTable of Contents1. The product-as-problem 2. The linear economy or the end of the line 3. Spaceship Earth – a closed system 4. Permanent temporality 5. Changing the rules of the game 6. The Material Passport 7. Madaster - a registry for materials 8. UDMR, The Universal Declaration of Material Rights 9. Material-as-a-Service – rethinking material ownership 10. Completing the Copernican Revolution

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisAndy Bass PhD helps leaders do better and faster work with resources they have already. He has been a consultant for over a decade and has worked internationally with some of the world's top businesses including Deutsche Bank, Aon, L'Oreal and KPMG. He has also worked with leading business schools and associations, including Warwick, Aston and Strathclyde, and has a central position in the Aston Business School alumni association.Trade Review‘Rather than waiting for a magic bullet, make your organisation better, starting today. Andy helps you see the resources and talents you have already, but just haven't got around to using properly or fully enough. Even better, the process creates engagement and excitement among employees, because the process honours their expertise and abilities.' Rooney Anand, former CEO of Greene King Plc; Senior Independent Director, Morrisons plc ‘Leaders don't always realise how much untapped potential, strength and opportunity their organisation has. We've had great results from starting with what was already working. Andy's book will get you to see your business in a new light so that you can do that too.' Matthew Crummack, Group CEO, GoCo Group plc (GoCompare) 'Value resides in the mind of the customer. You won't understand it if you spend all your time in the office. You need a different perspective. This book will encourage you to get out and find one.' From the Foreword, by Rory Sutherland, author of Alchemy: The Surprising Power of Ideas That Don't Make Sense, and Vice-Chairman, Ogilvy ‘Clear, actionable advice for any organisation seeking to grow or innovate. Before you start throwing money at the problem, unlock your hidden potential.' Michael Smets, Professor of Management, Saïd Business School, University of Oxford ‘The world needs inspired leaders who excel at finding and releasing potential. Andy's book Start With What Works is a gamechanger for those who want to accelerate their business growth with greater inspiration and less risk and frustration.' Nancy MacKay, CEO and Founder, MacKay CEO ForumsTable of ContentsTable of Contents1. The Seductive idea of a Saviour2. Why We Undervalue What We Already Have3. How to Start with What You Have4. Lesson One: Recombine existing elements so they create more value5. Lesson Two: Let the world teach you6. Lesson Three: Attend to what actually happens7. Lesson Four: Discover the few things that really make the difference8. Lesson Five: Leave the moonshots for later: just getting into orbit can be transformational9. Lesson Six: Use very plain words to describe what you want10. Lesson Seven: Bring customers inside11. Lesson Eight: Take charge of stories about ‘Them and Us’12. Lesson Nine: Don’t drive change: Release it

Read more less

Book SynopsisSmart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways. The degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications. This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents: Include real-life cases to illustrate to the reader the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years Bring together the knowledge and experience of leading experts from the academia, tourism sector and technology companies, who reveal, in a unified way, the fundamental points your organization must consider in the path towards being smarter Create a practical knowledge tool that allows getting the most out of Smart Technologies, its products and future trends, while learning how to make them a competitive tool, and avoid being left behind Features full colour figures and photographsThe book will be a vital resource for Tourism practitioners, strategic planners and policy makers as well as students of tourism marketing, management and technology

Read more less

Book SynopsisIf man’s next big step is to live and work in space, then what will everyone do out there that is so different from what we are now doing here on Earth? As the future of space comes into focus it is clear that profit and power are the core elements of the new space economy. This entertaining and informative book looks at human settlement in space as a mainstream business opportunity for investors, entrepreneurs and far-sighted individuals seeking to secure their place in the innovative commercial space sector. Dr. Jack Gregg presents a unique 5-phase development roadmap that shows how space will grow from a frontier economy to a mature integrated market. Written in simple, non-technical language, this book answers such questions as:• What is the new industrial space economy?• What are the challenges and roadblocks on the way to a robust space economy?• How will the rapid growth of the new space economy impact commerce back on Earth?• How can one best invest in profitable space-related enterprises? The Cosmos Economy is for readers who hope to be better equipped and more informed about the new space economy; and Investors, entrepreneurs, and futurists who wants to learn how to take part in the business opportunities of the new high frontier of commercial space.Trade Review“The Cosmos Economy, will help readers understand what is going on in the space business and why it is happening. The book will also explain how the industry could be valued at $3 trillion by mid-century. … Gregg mentions industries such as space-based energy generation, agriculture and food production, mining, and manufacturing. These are all things NSS members will recognize, but it is worth repeating for those unaware of what might one day be possible in space.” (Casey Suire, space.nss.org, April 9, 2022)Table of ContentsChapter 1. The Cosmos Economy.- Chapter 2. Blue oceans and greenfields in space.- Chapter 3. The importance of frontiers.- Chapter 4. Coming into the cosmos.- Chapter 5. No country for Earthmen.- Chapter 6. Turning over [space] rocks…Assumptions about space business.- Chapter 7 Planning on purpose Section.- Chapter 8. Settlement communities.- Chapter 9. Forever frontiers.- Chapter 10. Pushback and challenges.- Chapter 11. Visions of space.- Chapter 12. The space economy is already here.- Chapter 13. The new space merchants.- Chapter 14. The industrialization of space.- Chapter 15. Space biz.- Chapter 16. Space mining.- Chapter 17. Space manufacturing.- Chapter 18. No country for Earth men.- Chapter 19. Colonies, outposts, settlements, and stations.- Chapter 20. Don’t Look Back.- Chapter 21. The new 49-ers rush to space.- Chapter 22.- A competitive solar system.- Chapter 23. The rules of the game.- Chapter 24. Trouble in paradise.- Chapter 25. Industrial space.- Chapter 26. Business models.- Chapter 27. Diffusion of Innovations: The 5-Phase adoption model.- Chapter 28. Phase 1: Innovators/ The frontier phase of the new space economy.- Chapter 29. Phase 2: Early Adopter Phase.- Chapter 30. Phase 3: Early Mainstream Phase.- Chapter 31. Phase 4: Late Mainstream Phase.- Chapter 32. Phase 5: Late Adopters - Market Maturity Phase.- Chapter 33. Connecting the dots.- Chapter 34. A new generation of pilgrims.- Chapter 35. Questions and Answers.- Chapter 36. Lessons learned.- Chapter 37. How to be part of the new cosmos economy.

Read more less

Book SynopsisBeyond a generic innovation toolkit, this book dissects the hidden biases and behavioral traps that too often doom innovation within companies to failure. It takes the reader on a journey to learn how to banish these innovation killers for good and turn their company into an innovation champion. In The Innovation Puzzle, Professor Victor Gilsing reveals that in most cases, these outcomes cannot be blamed on a lack of funding or a failure to follow innovation gurusâ playbooks. Often, the real problem is that companies unwittingly build hidden barriers to innovation within themselves. From the systems they use to structure and monitor their business units to their hiring and promotion policies, not to mention their executivesâ leadership styles. Many of these processes and practices underpinning their core business activities end up depriving innovation of the time, space, vision, talents, and perseverance it needs to succeed. Building on this insight, The Innovation Puzzle hel

Read more less

Book Synopsis“A quintessential work of technological futurism.” – James Surowiecki, strategy + business, “Best Business Books 2017 – Innovation”From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our livesMuch of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives—from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture—can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioni

Read more less

Book SynopsisSharing the authors' extensive experience in working at the interface between academia, industry and government, this book is designed to enable powerful universityindustry partnerships that can play a pivotal role in achieving the 17 UN Sustainable Development Goals (SDGs).Table of Contents1. A journey from transactional to transformational alliances 2. Enabling an environment for transformational strategic alliances 3. Developing and managing alliances 4. Leading and executing sustainable relationships 5. Looking into the future: the next decade Conclusion

Read more less

Book Synopsis

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisDrawing upon the authors' own extensive experiences within the field, and melding startup dynamics with corporate innovation, the book equips readers to navigate the complexities of this emerging innovation practice.Collaboration between large corporations and innovative startups represents a strategic pillar of corporate innovation and is growing at a rapid pace globally. Such engagements are situated within the broader paradigm of open innovation and are categorised explicitly as corporate venturing when they involve mechanisms such as strategic investments, partnerships, incubators, or co-development initiatives. Leveraging the authorsâ extensive experience in startup investment, mentorship, and corporate innovation thought leadership forums, this book addresses the critical need for innovation coaching strategies to succeed in this dynamic corporate-startup collaboration. Through a synergy of practical insights, riveting case studies, and authoritative thought leadership, readers will be guided on a transformative journey encompassing innovation culture, symbiotic partnerships with startups, and the coaching strategies pivotal for unlocking innovation advantage.This book is tailored for corporate leaders, innovation teams, corporate venture capitalists, and professional coaches aspiring to transcend conventional wisdom in the current corporate innovation practices.

Read more less

Book SynopsisThis book explores the multifaceted nature of AI implementation in modern business strategy, focusing on its present and future impact on various sectors. The book will spark fresh thinking and provide a driving force for global industrial innovation. Author Xiaomei Wang, Founder and CEO of PathoAI, former Global Leader of Big Data and Analytics at IBM, as well as General Manager of IBM Growth Markets Unit Big Data Centers, draws on over 20 years of experience in data analytics and AI to offer unique insights and a rich collection of compelling industry case studies.Designed for business leaders, tech enthusiasts, and policymakers alike, this book is not just a manual for understanding AI, but a roadmap for harnessing its potential. By offering a blend of theoretical insight and practical guidance, it empowers readers to embrace AI as a catalyst for innovation and sustainable growth in their respective fields.

Read more less

Book SynopsisIn a world where artificial intelligence is reshaping industries, how can we ensure that AI enhances human skills rather than replacing them? This book offers readers an accessible and insightful guide to the positive potential of AI for human augmentation.Drawing from consultations with 150 AI experts from across 50 countries, AI as Augmenting Intelligence introduces the concept of prAIority, which connects three essential pillars: Data, AI Systems, and Human Judgment. It examines how data fuels innovation, the intricacies of designing and refining AI systems, and the critical role of human expertise in harnessing AI's strengths. Breaking down complex ideas, the book equips readers with the knowledge to understand how AI can be integrated into their decision-making processes, ultimately empowering them to achieve better outcomes in diverse fields such as healthcare, design, and business.With a focus throughout on human-AI collaboration rather than automa

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisTrade Review'Drucker now adds Innovation and Entrepreneurship to the remarkable series of books about management that he has been writing since 1939. Any book by Drucker is rewarding, and it is impossible to read the man without learning a lot'. FortuneTable of ContentsForeword. Preface. Introduction: The Entrepreneurial Economy Part 1: The Practice of Innovation 1. Systematic Entrepreneurship 2. Purposeful Innovation and the Seven Sources for Innovative Opportunity 3. Source: The Unexpected 4. Source: Incongruities 5. Source: Process Need 6. Source: Industry and Market Structures 7. Source: Demographics 8. Source: Changes in Perception 9. Source: New Knowledge 10. The Bright Idea 11. Principles of Innovation Part 2: The Practice of Entrepreneurship 12. Entrepreneurial Management 13. The Entrepreneurial Business 14. Entrepreneurship in the service Institution 15. The New Venture Part 3: Entrepreneurial Strategies 16. 'Fustest with the Mostest' 17. 'Hit Them Where They Ain't' 18. Ecological Niches 19. Changing Values and Characteristics. Conclusion: The Entrepreneurial Society. Suggested Readings. Index

Read more less

Book SynopsisBest Practice in Inventory Management 3E offers a simple, entirely jargon-free and yet comprehensive introduction to key aspects of inventory management. Good management of inventory enables companies to improve their customer service, cash flow and profitability. This text outlines the basic techniques, how and where to apply them, and provides advice to ensure they work to provide the desired effect in practice. With an unrivalled balance between qualitative and quantitative aspects of inventory control, experienced consultant Tony Wild portrays the many ways in which stock management is more nuanced than simple number crunching and mathematical modelling. This long-awaited new edition has been substantially and thoroughly updated.The product of decades of experience and expertise in the field, Best Practice in Inventory Management 3E provides students and professionals, even those with no prior experience in the area, an unbiased and honest picture of Table of ContentsTable of ContentsPREFACEINTRODUCTION1 THE BASIS OF INVENTORY CONTROL1.A The role of inventory management1.B Objectives for inventory control 1.C Profit through inventory management1.D Reasons for the current stock2 CUSTOMER SERVICE2.A Customer Relations2.B Measuring availability2.C Demand management2.D Consuming forecast demand and supply lead time3 SHAPING INVENTORY 3.A Using Pareto Analysis for control3.B ABC Analysis3.C Stock cover3.D Pareto stock balance4 PRACTICAL METHODS FOR REDUCING STOCKHOLDING4.A Approach to Inventory Reduction4.B The Reduction Project4 C Obsolete and Excess Stock5 MANAGEMENT AND CONTROL 5.A Where stock control fits into the organisation5.B Responsibilities and targets5.C Skills and Systems5.D Inventory valuation6 LEAN SUPPLY6.A Lean Supply Philosophy6.B Lean Principles6.C Implementing lean6.D Operational benefits of Lean Supply6.E Developing Lean Operations7 SAFETY STOCKS7.A Learning from History7.B Normal demand patterns7.C Evaluating safety stocks8 SETTING THE RIGHT STOCK LEVELS8.A Simple Assessment of Review Levels8.B Managing Lead Times8.C Supplier Delivery frequency effects 8.D Target stock levels9 PROCUREMENT 9.A The Role of Supply Chain Procurement 9.B Supply partnerships9.C Single Sourcing9.D Supply Partnerships9.E Vendor Appraisal9.F Pricing Methods10 DELIVERY QUANTITIES10.A Supply and Suppliers10.B Organising Repetitive Supply 10.C Order types10.D Order quantities10.E Delivery Quantities10.F Scheduling supply10.G Supply Co-ordination10.H Purchasing Processes11 FORECASTING DEMAND11.A Options for assessing demand 11.B Causes of forecasting inaccuracy11.C Methods of improving forecasting12 HISTORICAL FORECASTING TECHNIQUES12.A Basic Forecasting Techniques12.B Moving Average12.C Exponentially Weighted Averages12.D Improved Values for Mean Absolute Deviation12.E Choosing the Best Forecast - Focus Forecasting13 IMPROVED FORECASTING METHODS13.A More Forecasting Tools13.B Forecasting for seasonal sales14 DEPENDENT DEMAND14.A Avoiding uncertainty14.B Material requirements planning14.C Master planning15 SUPPLY CHAIN INVENTORY MANAGEMENT15.A The basis of the lean supply chain15.B Coordination15.C Supply Chain Operations 15.D Replenishment Techniques16 MEETING THE CHALLENGES 16.A Review16.B Recipe for successQUESTIONS & ANSWERS

Read more less

Book SynopsisTable of ContentsMODULE I: SELF-MANAGEMENT 1. Attitude, Goal Setting and Life Management 2. Personal Financial Management 3. Time and Stress Management/Organization Skills 4. Etiquette/Dress MODULE 2: WORKPLACE BASICS 5. Ethics, Politics, and Diversity 6. Accountability and Workplace Relationships 7. Quality Organizations and Service 8. Human Resources and Policies MODULE 3: RELATIONSHIPS 9. Communication 10. Electronic Communications 11. Motivation, Leadership and Teams 12. Conflict and Negotiation MODULE 4: CAREER PLANNING TOOLS 13. Job Search Skills 14. Resumé Package 15. Interview Techniques 16. Career Changes

Read more less

Book SynopsisDon’t risk the dire consequences of your work processes becoming obsolete—discover a powerful model for constant, ongoing, enterprise-wide process evolution and optimization.If you have a great product, but don’t have the operations in place to efficiently and effectively support it—production, manufacturing, sales, finance, human resources, etc.—you won’t succeed. Product innovation is seen as flashier and so gets far more attention, but you can create an enduring competitive advantage by revolutionizing business operations.The problem is most attempts to improve business operations are reactive, sporadic, and siloed. Tony Saldanha and Filippo Passerini’s Dynamic Process Transformation model provides a living model for constant, ongoing process evolution and optimization.The authors focus on maximizing three drivers of change. First, “open market rules”—each business process must be run as a separate business, instead of via monolithic mandates coming down from on high. Second, there must be “unified accountability”— outcomes must be clear and consistent across the company, instead of being siloed within departments. And third, there needs to be a “dynamic operating engine,” a methodology to convert the constantly changing business process goals into tactical day-to-day employee actions.With numerous examples from leading companies, this book shows how to proactively keep business processes across the company from becoming obsolete and take advantage of a neglected key to success.

Read more less

Book SynopsisData Science for Business with R, written by Jeffrey S. Saltz and Jeffrey M. Stanton, focuses on the concepts foundational for students starting a business analytics or data science degree program. To keep the book practical and applied, the authors feature a running case using a global airline business’s customer survey dataset to illustrate how to turn data in business decisions, in addition to numerous examples throughout. To aid in usability beyond the classroom, the text features full integration of freely-available R and RStudio software, one of the most popular data science tools available. Designed for students with little to no experience in related areas like computer science, the book chapters follow a logical order from introduction and installation of R and RStudio, working with data architecture, undertaking data collection, performing data analysis, and transitioning to data archiving and presentation. Each chapter follows a familiar structure, starting with learning objectives and background, following the basic steps of functions alongside simple examples, applying these functions to the case study, and ending with chapter challenge questions, sources, and a list of R functions so students know what to expect in each step of their data science course. Data Science for Business with R provides readers with a straightforward and applied guide to this new and evolving field. Table of ContentsIntroduction: Data Science, Many Skills Chapter 1: Getting Started with R & RStudio Chapter 2: Rows and Columns Chapter 3: Data Munging Chapter 4: What’s My Function? Chapter 5: Beer, Farms, and Peas and the Use of Statistics Chapter 6: Sample in a Jar Chapter 7: Storage Wars Chapter 8: Pictures vs. Numbers Chapter 9: Map Mashup Chapter 10: Lining Up Our Models Chapter 11: What’s Your Vector, Victor? Chapter 12: Hi Ho, Hi Ho—Data Mining We Go Chapter 13: Word Perfect (Text Mining) Chapter 14: Shiny Web Apps Chapter 15: Time for a Deep Dive

Read more less

Book Synopsis

Read more less

Book SynopsisWhy do some physical products succeed and others fail?When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world.However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.You’ll learn how to decide if your physical product solves the right problem, who to sell it to, and how to protect and fund it. You’ll also explore different business models and manufacturing options and discover the ins and outs of the product design process. By the end, you’ll understand what it takes to be a professional product innovator.Gethin Roberts is an experienced product design engineer and Managing Director of ITERATE, a dynamic product design consultancy that blends creative and technical expertise to develop products from idea all the way through to production.Trade ReviewHas a strong practical aspect on developing a product strategy from scratch. You will find all information on design, manufacturing, selling, business model development, sales channels, go to market strategy and more. The book is well designed from a structure perspective and can be very helpful for startups and entrepreneurs. * Netgalley *If you have ideas for a new product, Gethin Roberts has created the perfect guide to help you... This is a great reference book regardless of your location...If you have an idea I recommend you read this book. You will begin to think strategically about your idea. And the steps you’ll need to take as you embark on your product development journey. * Netgalley *"..an excellent resource.. detailed advice on how to get a product to market, covering topics such as deciding if your physical product solves the right problem, who to sell it to, and how to protect and fund it...His expertise shines through in the book, making it a valuable resource for anyone interested in bringing a product to market." * Amazon *This was a really informative look at the product development process. It was a bit beyond where I’m at in my design process so I’m delighted that I now know what to do when I am finished refining my idea and ready to start the process of bringing it to market. * Netgalley *Table of ContentsIntroduction1. Know Your Why Why do you want to develop a product? What is your personal motivation – to make money; to learn a new hobby; or educate yourself in a different area of expertise? This chapter explores the reasons why you may want to develop a new product and allows you to identify personal characteristics that will be critical to your success. What Problem Are You Solving? This chapter helps you identify an opportunity for a new product? Have you spotted a problem that can be solved through the introduction of a new design? What is the scale of the problem; is it just you that experiences this or is it experienced by many – is this problem worth solving at all; is the scale likely to result in a lucrative product and will it result in you building a scalable business. Who Are You Selling To? Have you identified your target customer? How would you describe them, what is their lifestyle like, what other brand and products do they engage with? This chapter will help you understand the importance of building a niche; understand the value of product features and how this is viewed in the eyes of your customers. Protect Your Product This chapter explains many of the terms related to intellectual property (IP) and demystifies the common misconceptions. Protecting your idea is often the first step in the process that innovators often take, when in fact, it should be one of the last. Understand how IP fits in to your long-term business plans and why it might not be relevant to you at all depending on your aspirations. Fund Your Product Lack of funding is the common reason why new products fail to get to market. This chapter explores the different approaches you could use to fund your project and minimise your personal exposure. Accessing the range of financial mechanisms may require you to engage with groups of people and organisations such as angel investors and government bodies – each have pros and cons that will impact on your business and product development journey differently. What’s Your Business Model? End-customers are increasingly seeking experiences - this chapter explores a range of different business models that enable you to deliver your product into the hands of the user in a frictionless and exciting way. Some concepts explained include razor and blade; subscription selling; renting and leasing; and the hybrid model. Your Manufacturing Strategy The time and complexity involved in preparing your product for manufacture is a critical phase in the process that many underestimate. This chapter outlines some of the challenges and risks that exist and how you can mitigate against them. Events such as Brexit and Covid-19 have dramatically changed the manufacturing landscape. This chapter will help to inform you on how to select a manufacturing partner based on your product requirements and primary market. Your Go to Market Strategy This chapter explains the different ways to get your product in front of the consumer. Selling via high street shops was always the best way to go about this; however, online sales now provide an accessible route to market for many product creators; as well as a number of other possible other routes to market that should be considered depending on the nature of the product. How Your Product is Designed This chapter explains the stages of the product development journey; how the product is created from the point of the idea being conceived; designed; engineered; prototyped and tested. The time and cost associated with this process can vary hugely depending on the technical complexity and scale of your design requirements – understand the likely timescales involved and the phases of the process that can take the longest. How to Choose a Product Designer You are likely to require input from a Product Designer or Design Engineer at some point in your journey. This chapter helps explain ways to identify the skills you need for your project; how to identify a suitable Product Designer, the good points to look out for, as well as the bad points. Your project may require a team of people to deliver it effectively, this is when you should choose to talk with a design consultancy who are able to offer a vast range of skills and help you all the way. Contents ListIntroduction1. Know Your Why2. What Problem Are You Solving?3. Who Are You Selling To?4. Protect Your Product5. Fund Your Product6. What's Your Business Model?7. Your Manufacturing Strategy8. Your Go to Market Strategy9. How Your Product Is Designed10. How to Choose a Product DesignerConclusionThe AuthorAcknowledgements

Read more less

Book SynopsisAn essential guide for anyone new to Scrum, and a valuable reference for the more experienced.Includes downloadable templates to get you started.Scrum is the most widely used agile framework for developing software products.Scrum in easy steps provides an introduction to Scrum, then steps through how a team gets going on a project and how they sustain performance and continually improve. It explores the three core roles in a Scrum team and how they work together effectively, and covers how a team works with others outside the team (an area most books on Scrum leave out). The book then shows how to apply the Scrum framework throughout product development, from product discovery and definition, through the experience of working in Sprints on product delivery, to how teams inspect and adapt to improve themselves and find opportunities for their organisations to get better too. It finishes with a look at how Scrum could be applied beyond a single team and how the work of Scrum teams is integrated successfully with other parts of the organisation. Whether you're looking to move into the field of software development, are currently in a Scrum team and want a handy reference, or you work in an environment with Scrum teams and want to understand how they work, Scrum in easy steps is for you.

Read more less

Book SynopsisDesigning for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project.Table of ContentsUsing Your Field BookFoundationsThe StepsThe ToolsTemplatesResourcesAn Example ProjectAcknowledgments

Read more less

Book SynopsisJ. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.Trade ReviewNamed a best customer experience book of 2019. * My Customer *Designing Experiences provides a much-needed evolution in the delivery and execution of programs, services, products, and experiences. Rossman and Duerden present a contemporary approach to experience design, journey mapping, and design thinking that helps us understand the complexity of designing experiences. Moreover, the book offers a refreshing resource, targeting multiple academic disciplines that will benefit greatly from Rossman and Duerden’s framework and conceptualization of experience design. -- William W. Hendricks, Professor and Department Head, Experience Industry Management Department, California Polytechnic State UniversityDesigning Experiences will change the way you think about just about everything you do, or experience, in life. This engaging book outlines the essential elements of any experience, explains the features that influence how we experience different events, describes how to use a set of specific tools to design experiences that achieve a planner’s desired objectives, and leads the reader through the process of conceptualizing how to create great experiences. The book is full is of useful insights relevant to businesses, politicians, teachers, and parents, anyone trying to create experiences that will meaningfully engage others. -- Brigitte C. Madrian, Dean and Marriott Distinguished Professor, Brigham Young University Marriott School of BusinessThis timely book sets out to unravel how we become emotionally engaged with product and service offerings and how such offerings are deliberately designed. It articulates the importance of intentionally designing certain types of experiences and what key features can help create an appealing experience. Its call for attention to detail on every facet of an experience is one that anybody involved in their design should heed. -- Graham Berridge, author of Events Design and ExperienceThe core content and big payoff in the book is the how-to guide. It begins with an ascending framework of five types of experiences: prosaic, mindful, memorable, meaningful, and transformational. * Strategy + Business *They provide a framework of experience types “from prosaic to transformational” that will prepare almost anyone for comprehensive experience design. * Bob Morris, Blogging on Business *The text is clear, concise, and a must read for anyone interested in the subject. * Choice *Table of ContentsForewordPreface: Thanks for Joining Us!I. Understanding Experience1. Exploring Experiences and Experience Design2. What Makes a Great Experience?3. A Framework of Experience TypesII. The Experience Designer’s Toolkit4. The Experiencescape5. Experience Design Thinking6. Designing the Experience Journey7. Touchpoints and TransitionsIII. Creating Great Experiences: Enhancements and Examples8. The Stories We Tell: Building Drama in Your Experiences9. Techniques for Enhancing Experiences10. Using Experience Design in Product Development and Corporate StrategyConclusion: Closing ThoughtsNotesIndex

Read more less

Book SynopsisDon't fly blind. See how the power of experiments works for you.When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind.That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also, best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organizations prove that experimentation provides significant competitive advantage.How can managers create this capability at their own companies? Essential is developing an experimentation organization that prizes the science of testing and puts the discipline of experimentation at the center of its innovation process. While it once took companies years to develop the tools for such large-scale experiments, advances in technology have put these tools at the fingertips of almost any business professional. By combining the power of software and the rigor of controlled experiments, today's managers can make better decisions, create magical customer experiences, and generate big financial returns.Experimentation Works is your guidebook to a truly new way of thinking and innovating.Trade ReviewNamed one of the "Top Ten Technology Books of 2020" by ForbesNamed one of the "Best Business Books 2020: Technology & Innovation" and the Top Shelf Pick by strategy+businessNamed one of the "10 Best New Business Books of 2020" by Inc. magazine"[Experiments] are a powerful tool for curious teams…" — Wall Street Journal"[Offers new] ideas on what works in the digital experimentation world and it is all illuminating." -- Financial Times"This is a thorough, encouraging guide for leaders looking for ways to encourage their teams to fail early and often in the service of ultimate success." -- Publisher's WeeklyAdvance Praise for Experimentation Works:"Experimentation Works is required reading for all leaders who want to know how companies like Amazon, Google, and Netflix win through fast-cycle scientific experiments—and how it can be done in their organizations. Making business decisions without experimentation is like bungee jumping without testing the cord. Yet far too many organizations still do this. With Thomke's clear explanations and examples, yours won't be one of them." -- Scott Cook, cofounder and Chairman of the Executive Committee, Intuit"Stefan Thomke has written a marvelous book that's both thought provoking and highly informative. As CEO, I saw how his research on business experimentation can transform innovation cultures for the better. Experimentation does indeed work. I highly recommend the book." -- Marijn Dekkers, Chairman, Unilever"Experimentation Works is a masterpiece and a must-read. Thomke, a top academic authority with deep practical insights, explains how low-cost business experiments can revolutionize the way firms design everything from business models to customer experiences. The book's ideas are very powerful, rigorous, and will change how you think about the science and practice of innovation management." -- Eric von Hippel, Professor, Massachusetts Institute of Technology; author, Democratizing Innovation"Stefan Thomke has written the definitive handbook for executives on how to build a high-impact experimentation capability. Experimentation Works is an amazing book with some sage advice: Experiment or perish. It's absolutely the right message at the right time in a world that has gone digital." -- Jay Larson, CEO, Optimizely"Stefan Thomke has written a rare book, one that combines deep and original insights with great practical advice. Experimentation Works is about revolutionary changes in how innovation is managed, decisions are made, and organizations are led. Thomke shows us how business experiments fuel innovation and why companies must test at large scale to compete. The book is a landmark achievement." -- Anand Mahindra, Chairman, Mahindra Group"In an increasingly digital world, CEOs need to drive large-scale scientific business experimentation. If they don't, their companies will die. Companies with strong experimentation systems and cultures will win every time. If you want to learn how this is done, you must read Experimentation Works. The book will change how you think about managing and decision making." -- Mark Okerstrom, President and CEO, Expedia Group"Being an effective leader today means acting with a sense of urgency: making many decisions quickly under great uncertainty. Experimentation Works describes a vital methodology--large-scale business experimentation--that takes the madness out of that equation and sets you and your organization up for success." -- Ajay Banga, President and CEO, Mastercard"Business breakthroughs are achieved through the combination of great ideas and effective implementation. Stefan Thomke's work, which I applied enthusiastically during my tenure as CEO, demonstrates that a process of disciplined experimentation is the best way to drive innovation and gain sustained competitive advantage." -- Gary Loveman, former Chairman and CEO, Caesars Entertainment Corporation"Experimentation Works presents a very compelling case for how companies can leverage the scientific method to drive innovation and reinvent business models for sustainable growth. An immensely valuable guide for leaders of both B2C and B2B companies in an era of accelerating change and disruption." -- Loh Chin-Hua, CEO, Keppel Corporation

Read more less

Book SynopsisBusiness Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.Table of ContentsPart I: Introduction 1. Introducing Business Research 2. Developing Research Skills 3. Understanding Research Ethics 4. Understanding Research Philosophy and The Role of Theory Part II: Beginning the Research Process 5. The Literature Review 6. Quantitative Research: An Introduction 7. Qualitive Research: An Introduction 8. Research Methodology and Design 9. Understanding Populations and Sampling 10. Writing the Research Proposal Part III: Data Gathering 11. Fieldwork and Observation 12. Interviews and Focus Groups 13. Surveys and Questionnaires 14. Attitude Measurement Part IV: Dealing with Data 15. Managing Data and Introducing Data Analysis 16. Analyzing Qualitative Data 17. Analyzing Quantitative Data 18. Completing and Presenting the Research

Read more less

Book SynopsisOne key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. With this quick reference guide, you'll learn a common language and set of tools to help you carry out research in an informed and productive manner.

Read more less

Book SynopsisThe Trend Forecaster''s Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.This ''how to'' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored.Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf.Reviews:"Highly visual and a genuinely eye-opening insight into the way designers can spot and dictate visual and cultural trends, keeping their work constantly at the cutting edge." - Computers Arts Project"The book is clear and concise, offers a journey through the unexpected, and engages the reader with clear guidelines. It offers insider knowledge and soundbites from those working in the industry." - Just4Textiles"The Trend Forecaster''s Handbook is a well published and intelligently written book for starting ''forecasters'' looking for theoretical background and interesting experiences." - The Pop-Up City"The Trend Forecaster''s Handbook is a highly readable and beautifully designed book that provides a practical framework for understanding and reacting to cultural trends. This review is a sneak preview of the second edition. The original edition, which was published in 2010, is considered the definitive source for learning about trends, strategy, and innovation thinking. Martin Raymond is a journalist" QRCA VIEWS

Read more less

Book SynopsisProvides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. This title gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research.Trade Review"I find the book compelling because it’s international, based on experience, business oriented, and practical, and it has videos….The book is definitely international, with mini-essays by usability practitioners from all over the world (the videos are international as well). This produces a wide variety of contexts and highlights some interesting parallels." --Computing Reviews.com, December 5, 2012 "In this book, Tomer Sharon does a great and ground-breaking job of presenting useful wisdom on how to make usability research useful and usable, and how to sell it. The contents of this book can be summarized in seven words: Do as you preach and be humble. If that’s not sufficiently usable for you, read this book!" --Rolf Molich, DialogDesign "Tomer Sharon’s book is the cure for usability professionals whose work isn’t having the impact it deserves. Here you’ll find ways to work different, to make your research connect with stakeholders instead of trash cans. File under: work smarter, not harder." --Gerard Torenvliet, Senior Human Factors Scientist, Medtronic "A thoroughly readable look at how to make sure our user research actually makes it into the products we create. It explains how to get everyone engaged, how to plan research that asks the right questions, and how to help people use research findings. It's full of practical tips, great advice and real-life stories from practitioners." --Donna Spencer, Maadmob "It’s Our Research" should be required reading for anyone involved in a UX research study. Sharon will not only help you avoid the many pitfalls that most UX research projects come across, but more importantly give you all the tips and tricks for getting the most out your UX research." --William Albert, Bentley University; Author, Measuring the User Experience and Beyond the Usability Lab "There is probably no question that I am asked more often than "How can I have more influence?" User research that isn’t able to bring insight and drive improvement might as well not have happened. This book is the most complete guide to getting stakeholder buy-in that I have seen. It is a "must read" for researchers and their managers." --Arnie Lund, Microsoft; Author, User Experience Management "As an experienced Human Factors Engineer, I thought I knew how to do user research and engage stakeholders. But in these pages I discovered new ways to ensure my user research will be useful to my clients. The book is well organized and includes rich interviews and case study content. I especially appreciated the takeaways at the end of each chapter." --Stan Caplan, President, Usability Associates, LLC "The best researchers know how to inspire their stakeholders to act on their findings. At Google, Tomer brings a unique combination of depth and inventiveness in the way he communicates and works with the designers and managers who need to act on his findings. This learned, direct and humorous book explains how he achieves that." --Giles Colborne, cxpartners, Author, Simple and usable web, mobile and interaction design "If no one reads your report or implements your recommendations does it really matter how statistically valid your findings were? Do your yourself and your users a favor …read Tomer’s Book." --Jeff Sauro, Principal Measuring Usability LLC; Author, Quantifying the User Experience "This guide explains how to increase the chances that stakeholders (such as product managers, engineers, and management) will actually act on the user experience (UX) research they have commissioned. The guide is written from the perspective of in-house UX researchers (especially 'teams of one'), but it is also relevant for self-employed practitioners and consultants. It will also be useful for design researchers, product designers, user interface designers, information architects, and human factors specialists. The book primarily discusses UX research on digital services, but also covers digital products and systems of products and services in industrial and medical settings. Advice is given on dealing with difficult people, combining quantitative and qualitative data, and communicating research results. The book's appealing layout includes color photos, illustrations, diagrams, screenshots, and charts. Web sites and video interviews can be accessed using quick response (QR) codes supplied in the book." --Reference and Research Book News, Inc.Table of ContentsPrologue: The Usable Planet, by Gary Bunker Introduction Chapter 1: If life gives you limes, make mojitos! Identifying stakeholders, selling user experience research, and dealing with difficult people and situations Chapter 2: Mmm... Interesting, so what exactly is it that you want to learn? Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities Chapter 3: If you pick a methodology first, something must be wrong: Strategies for planning studies with stakeholders and techniques for developing the right research questions Chapter 4: What’s Gonna Work? Teamwork! Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting Chapter 5: The single biggest problem in communication is the illusion that it has taken place Chapter 6: You can’t manage what you don’t measure: Signs that indicate research is being used well and how you can systematically track success (or failure) Epilogue

Read more less

Book SynopsisSriram Narayan, an IT management consultant with ThoughtWorks, has provided IT agility guidance to clients in telecom, financial services, energy, retail, and Internet businesses. He has also served as a leadership coach and a director of innovation. He was a founding member of the ThoughtWorks technology advisory boardthe group that now authors Technology Radar. During a two-year stint at the products division of ThoughtWorks, he helped with product innovation and advocacy on Goa tool that helps with continuous delivery. He has also worn the hats of a developer, open-source contributor, manager, product owner, tester, SOA architect, trainer, and Agile coach. An occasional blogger and speaker at conferences, his writings, talks, and contact information are available from sriramnarayan.com. The opinions in this book are his own.Trade ReviewPraise for Agile IT Organization Design “Continuous delivery is often described from the perspective of the technicians. This is understandable because that is where it started, but it does the process a disservice. Continuous delivery is a holistic approach. It requires change across the organization and it encourages such change, to the betterment of the groups that practice it. This book addresses that problem and looks at CD from an organizational perspective. It starts from Dan Pink’s ideas of intrinsic and extrinsic motivators and describes how to structure an organization for success—how to encourage a focus on autonomy, mastery, and purpose that will motivate your teams and produce high-quality results. This book takes a look at all aspects of organizational design that impact the ability to deliver regular, small, high quality changes. If you follow the advice in this book, your organization will be the better for it.” —Dave Farley, author of Continuous Delivery “A number of years ago, Silicon Valley marketing guru Geoffrey Moore quipped, ‘A bank is just a computer with a marketing department.’ Today, technologies—cloud, social, big data, the Internet of Things, and mobile—continue to drive this unprecedented digital transformation in organizations. As such, the need for agility has moved from software development to corporate boardrooms. Sriram’s book makes the case that to thrive in these fast and uncertain times, enterprise leaders need to rethink how IT, not just software development, is organized, structured, and measured. His book provides guidelines, not prescriptions, which enable innovation, adaptability, and responsiveness at scale.” —Jim Highsmith, Executive Consultant, ThoughtWorks, Author of Adaptive Leadership “Very hands-on and operational book for management of Agile-based development. Provides valuable insight for IT practitioners. A must read for IT professionals.” —A.V. Sridhar, Founder, President & CEO Digite, Inc. “Agile IT Organization Design is an engaging, enlightening, and immensely practical book. While many authors have addressed Agile software development, very few have tackled the wider topic of the more systemic changes necessary to move from Agile software to an agile organization, and onwards to ‘digital transformation.’ Even fewer have done so at more than a very theoretical level. Drawing heavily upon his substantial practical experience, Sriram Narayan’s book explores the pitfalls of many of our current ‘organizational wisdoms’ and gently, but convincingly, suggests appropriate and relevant alternatives to try in their place—all the time backed up by real-world examples. I highly recommend the book to anyone interested in, or struggling with, the challenges and opportunities of achieving organizational agility.” —Chris Murphy, President and Chief Strategy Officer, ThoughtWorks “Agile and continuous delivery transformations require changes in technology, process, and people. This book is the first to tackle the people aspect in depth, and it does this very well. A must read for those taking the journey!” —Anders Wallgren, CTO, Electric Cloud “Agile IT Organization Design tackles all the problems that we just want to ignore. Relying heavily on hands-on experience rather than theoretical exercises, Sriram provides concrete actions to address the issues with Agile software development and continuous delivery at a structural and organizational level. He clearly addresses issues of finance, accountability, and metrics, not just team structure and team processes, and gives many examples and scenarios to help understand how these issues manifest and how the proposed steps work to resolve the issues. Organizational transformations to Agile often fail, not because the individual processes and practices break down, but because the organization itself—its power structure, its organizational norms, and its culture—fight against the gains that Agile has the potential to bring. Sriram focuses our attention on the systemic problems, but then provides action steps to allow us to address these problems in our context. This book presents no silver bullet, as those don’t exist. However, Sriram provides for organizations a way to start facing reality and moving towards an organization that supports not only Agile software development but organizational and business agility.” —Rebecca Parsons, Director at Agile Alliance & CTO at ThoughtWorks “Sriram’s book addresses the rarely-approached topic of Agile organization design in a very pragmatic and thorough manner. It does a great job of explaining the value brought by Agile and DevOps approaches in enterprise-scale organizations, and gives strong details on the ‘how’ to get there. It also paints a very practical picture of how the different processes of the company (budgeting, staffing, metrics, etc.) will be affected by the Agile organizational choices. I see it as the perfect companion book for a large-scale Agile transformation effort.” —Regis Allegre, VP Software Engineering, Cloudwatt “Businesses today are discovering that if they are to build ‘digital first’ experiences for their customers, they need to rethink how their product, marketing, and technology teams work together. Sriram’s book pulls aside the curtain to reveal that the best-kept secrets of the world’s top performing digital organizations are actually very accessible to all. It serves as a pattern language for management of the modern digital enterprise.” —Adam Monago, VP Digital Strategy, ThoughtWorks, @adammonago “Agility is so much more than stand-ups and test driven development. Even the best practices won’t yield results unless backed by the right leadership. Sriram’s book is an important contribution to the all-too-bare bookshelf on leadership of IT organizations. He mixes theory and practical insights in the right measures and the result is as readable as it is full of usable insights.” —Nagarjun Kandukuru, VP Global South Strategy, ThoughtWorks “Sriram covers everything the Scrum coach didn’t tell you. Most books on Agile stop at a team and project level, and that’s exactly where the organizations tend to get lost in the real world of pre-existing organization structures and procedures—which in turn become blockers to achieving ultimate business agility. If you ever wonder why your attempt at Agile is floundering, this is one book where you’ll find some answers for sure.” —Puneet Kataria, Vice President Global Sales, Kayako “The field of Agile is an evolving, moving target and there is little in terms of guidance for managers and staff that are trying to implement it within an enterprise context. This book provides a complete guide to all of the organizational aspects of implementing Agile within the enterprise context, as well as providing extremely useful examples and cogent advice. I would recommend this book to anyone with a general interest in Agile through to senior managers looking to reenergize their enterprise organizations using the principles and practices of Agile.” —Ken Robson, Global Head of Trading Technology, Danske Bank “Sriram has pulled off an audacious attempt at a unified theory of IT. This work led me through the incredible range of issues that I recognize, slotting each one into context and building a vision of how things can and should be. If you want to be elevated above the trenches of Agile and DevOps—to get a better view of where they fit in the digital world that includes sales, finance, governance, resourcing, delivery, and most importantly, people—then read this book. A compelling read that I’m already referring back to.” —Duncan Freke, Development Director, thetrainline.com “Sriram makes a convincing case that digital transformation efforts need IT agility. He also does a great job of explaining how IT agility is more than just engineering and process. This book is a valuable read for those on the digital transformation journey.” —Shashank Saxena, Director, Digital and eCommerce Technology, The Kroger Co. “Adopting Agile software development practices is not just an IT change, it is an organization-wide change. Sriram goes through every aspect of what this means to an organization and gives options for how to bring changes in, including hard-to-change areas like project funding. This book is thought provoking, an easy read, and includes great examples.” —Jeff Nicholas, Director, PB & WM IT Digital Banking APAC, Credit Suisse “This book is for anyone who is looking for clear and focused guidance in the pursuit of modern product delivery. Any transformational leader will find this book a great tool that provides answers to many of the problems of Agile transformation at scale. A great jump start for those looking to improve their effectiveness and responsiveness to business, Sriram’s book recognises that people leadership is the DNA of any Agile transformation.” —Marcus Campbell, Delivery Director, Semantico “Entrepreneurial organizations thrive on continuously adding value, rapidly innovating, and staying close to their customers. Similarly, Agile software development emphasizes continuous, incremental improvements, quick response to change, and close collaboration. Sriram makes a compelling case for Agile design of IT organizations in large enterprises. He goes well beyond describing how an IT organization can adopt Agile development methodologies to explain how any successful digital transformation within a large enterprise must encompass strategy alignment, project portfolios, IT staffing, budgeting, and more. This book is a great read for those who want a digital transformation to have impact both within and beyond their enterprise IT organization.” —Ron Pankiewicz, Technology Director, VillageReach “Organizational structure is a key enabler for a company to achieve its raison d’être. This book lays out the rationale for organizing IT organizations around Agile software development concepts. It provides practical guidance on wide-ranging success factors including tangible org elements such as structure, team design, and accountability, and intangible cultural elements such as alignments and norms. These concepts will certainly help IT companies turn the tide on huge cost and time overruns that are typical on large IT projects.” —Paul Kagoo, Engagement Manager at McKinsey & Co. “Outcomes matter in an increasingly ‘winner takes all’ digital arena. A true digital transformation undertaking, driven by the need to build competitive advantage, is marked by an increase in responsiveness, insights, and engagement, not just cost effectiveness. IT organization is a key partner in this transformation but is seldom structured to succeed in most enterprises. This book makes a case for how IT organization needs to be weaved within outcome-based teams, not activity-based teams, to drive agility and competitive advantage. In general, organizational design is very expensive to engineer in real world situations but this book takes on this tough problem by providing some frameworks and considerations for the reader to evaluate the validity of outcome-based structure in their organization.” —Vijay Iyer, Sr. Product Manager, NetApp “I found Agile IT Organization Design to be well organized with an in-depth knowledge of challenges that IT organizations face, while providing possible ways to address those challenges. Moreover, it was eminently readable and I found myself readily recognizing the problems described within. It may seem odd to describe a business-oriented book as such, but I found this to be an enjoyable read!” —Randy R. Gore, Program Manager, IBM “As enterprises try to ramp up their digital transformation initiatives, there will be an ever-increasing need for better collaboration between IT and business. New org structures will fuel this collaboration. Sriram’s book is a timely elaboration of the importance of org structures for the success of digital initiatives large and small.” —Dinesh Tantri, Digital Strategist, @dineshtantriTable of ContentsPreface xix Acknowledgments xxiii About the Author xxv Glossary xxvii Chapter 1: Context 1 1.1 Focus 2 1.2 Business, IT, and Shadow IT 3 1.3 Business-IT Effectiveness 5 1.4 Digital Transformation 7 1.5 Bimodal IT and Dual Operating Systems 10 1.6 Angles of Coverage 10 1.7 Summary 11 Chapter 2: The Agile Credo 13 2.1 Understanding the Agile Manifesto 14 2.2 Continuous Delivery and DevOps 15 2.3 Agile Culture 16 2.4 Common Themes 18 2.5 Isn’t Agile Dead? 21 2.6 Summary 22 Chapter 3: Key Themes 25 3.1 Software Development Reconsidered 26 3.2 Govern for Value over Predictability 28 3.3 Organize for Responsiveness over Cost-efficiency 30 3.4 Design for Intrinsic Motivation and Unscripted Collaboration 33 3.5 Summary 35 Chapter 4: Superstructure 37 4.1 Business Activities and Outcomes 37 4.2 Centralization and Decentralization 41 4.3 Silos 42 4.4 Summary of Insights 45 4.5 Summary of Actions 46 Chapter 5: Team Design 47 5.1 Framing the Problem 47 5.2 Activity-oriented Teams 48 5.3 Shared Services 54 5.4 Cross-functional Teams 56 5.5 Cross-functionality in Other Domains 61 5.6 Migrating to Cross-functional Teams 63 5.7 Communities of Practice 65 5.8 Maintenance Teams 65 5.9 Outsourcing 66 5.10 The Matrix: Solve It or Dissolve It 68 5.11 Summary of Insights 72 5.12 Summary of Actions 73 Chapter 6: Accountability 75 6.1 Power and Hierarchy 75 6.2 Balance Autonomy with Accountability 77 6.3 Assign Accountability 78 6.4 Minimize Power Struggles 82 6.5 Decide on an Outcome Owner 85 6.6 Migration 86 6.7 Decision Accountability 86 6.8 Planning and Execution 92 6.9 Org Chart Debt 97 6.10 Summary of Insights 98 6.11 Summary of Actions 98 Chapter 7: Alignment 99 7.1 Articulate Strategy for General Alignment 99 7.2 Aligning IT with Business 101 7.3 Structural Alignment 105 7.4 Making Business Play Its Part 107 7.5 Summary of Insights 108 7.6 Summary of Actions 108 Chapter 8: Projects 109 8.1 What Is Wrong with Plan-driven Software Projects? 109 8.2 Budget for Capacity, Not for Projects 110 8.3 Business-capability-centric IT 112 8.4 Project Business Cases 115 8.5 Value-driven Projects 117 8.6 Project Managers 119 8.7 Governance 120 8.8 Change Programs and Initiatives 121 8.9 Summary of Insights 123 8.10 Summary of Actions 123 Chapter 9: Finance 125 9.1 Relevance 125 9.2 Cost Center or Profit Center 126 9.3 Chargebacks 126 9.4 CapEx and OpEx 127 9.5 Conventional Budgeting 130 9.6 Agile Budgeting 132 9.7 Summary of Insights 134 9.8 Summary of Actions 135 Chapter 10: Staffing 137 10.1 Dealing with the Talent Crunch 137 10.2 Go Beyond Project Teams 139 10.3 Better Staffing 141 10.4 Summary of Insights 146 10.5 Summary of Actions 147 Chapter 11: Tooling 149 11.1 Access Control for Unscripted Collaboration 149 11.2 Subtle Effects of the Toolchain 151 11.3 Technology Isn’t Value Neutral 154 11.4 Tool Evaluation 157 11.5 Summary of Insights 158 11.6 Summary of Actions 158 Chapter 12: Metrics 159 12.1 Metrics Don’t Tell the Whole Story 159 12.2 Dashboards Promote Ignorance 162 12.3 The Problem with Targets and Incentives 163 12.4 Reforming the Metrics Regime 171 12.5 Designing Better Metrics 175 12.6 Objections to Metrics Reform 178 12.7 Migration 179 12.8 Summary of Insights 180 12.9 Summary of Actions 181 Chapter 13: Norms 183 13.1 What Are Norms? 183 13.2 Reinforcing Norms 184 13.3 Cooperation over Competition 186 13.4 Living Policies 187 13.5 Consistency over Uniformity 189 13.6 Ask for Forgiveness, Not for Permission 192 13.7 Confidential Surveys 193 13.8 Balance Theory and Practice 193 13.9 Summary of Insights 195 13.10 Summary of Actions 195 Chapter 14: Communications 197 14.1 Intrinsic Motivation 197 14.2 Interpersonal Communications: Problems 198 14.3 Interpersonal Communications: Mitigation 203 14.4 Scaling Employee Engagement through Internal Communications 204 14.5 Deliberating in Writing 208 14.6 The Use and Misuse of Visual Aids 211 14.7 Documents, Reports, and Templates 216 14.8 Summary of Insights 217 14.9 Summary of Actions 217 Chapter 15: The Office 219 15.1 Open-plan Layouts 219 15.2 Ergonomics 222 15.3 Remote Working 224 15.4 Summary of Insights 225 15.5 Summary of Actions 225 Chapter 16: Wrap-up 227 16.1 Summary of Effects 227 16.2 Order of Adoption 233 16.3 Information Radiators 234 16.4 Sample Exercise 235 16.5 IT Services 236 16.6 GICs 240 16.7 Beyond IT 243 Bibliography 245 Index 247

Read more less

Book SynopsisAdvances in artificial intelligence (AI) highlight the potential of this technology to affect productivity, growth, inequality, market power, innovation, and employment. This volume seeks to set the agenda for economic research on the impact of AI. It covers four broad themes: AI as a general purpose technology; the relationships between AI, growth, jobs, and inequality; regulatory responses to changes brought on by AI; and the effects of AI on the way economic research is conducted. It explores the economic influence of machine learning, the branch of computational statistics that has driven much of the recent excitement around AI, as well as the economic impact of robotics and automation and the potential economic consequences of a still-hypothetical artificial general intelligence. The volume provides frameworks for understanding the economic impact of AI and identifies a number of open research questions. Contributors: Daron Acemoglu, Massachusetts Institute of Technology Philippe Aghion, Collège de France Ajay Agrawal, University of Toronto Susan Athey, Stanford University James Bessen, Boston University School of Law Erik Brynjolfsson, MIT Sloan School of Management Colin F. Camerer, California Institute of Technology Judith Chevalier, Yale School of Management Iain M. Cockburn, Boston University Tyler Cowen, George Mason University Jason Furman, Harvard Kennedy School Patrick Francois, University of British Columbia Alberto Galasso, University of Toronto Joshua Gans, University of Toronto Avi Goldfarb, University of Toronto Austan Goolsbee, University of Chicago Booth School of Business Rebecca Henderson, Harvard Business School Ginger Zhe Jin, University of Maryland Benjamin F. Jones, Northwestern University Charles I. Jones, Stanford University Daniel Kahneman, Princeton University Anton Korinek, Johns Hopkins University Mara Lederman, University of Toronto Hong Luo, Harvard Business School John McHale, National University of Ireland Paul R. Milgrom, Stanford University Matthew Mitchell, University of Toronto Alexander Oettl, Georgia Institute of Technology Andrea Prat, Columbia Business School Manav Raj, New York University Pascual Restrepo, Boston University Daniel Rock, MIT Sloan School of Management Jeffrey D. Sachs, Columbia University Robert Seamans, New York University Scott Stern, MIT Sloan School of Management Betsey Stevenson, University of Michigan Joseph E. Stiglitz. Columbia University Chad Syverson, University of Chicago Booth School of Business Matt Taddy, University of Chicago Booth School of Business Steven Tadelis, University of California, Berkeley Manuel Trajtenberg, Tel Aviv University Daniel Trefler, University of Toronto Catherine Tucker, MIT Sloan School of Management Hal Varian, University of California, Berkeley

Read more less