Description
Book SynopsisBusiness Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.
Table of ContentsPart I: Introduction 1. Introducing Business Research 2. Developing Research Skills 3. Understanding Research Ethics 4. Understanding Research Philosophy and The Role of Theory Part II: Beginning the Research Process 5. The Literature Review 6. Quantitative Research: An Introduction 7. Qualitive Research: An Introduction 8. Research Methodology and Design 9. Understanding Populations and Sampling 10. Writing the Research Proposal Part III: Data Gathering 11. Fieldwork and Observation 12. Interviews and Focus Groups 13. Surveys and Questionnaires 14. Attitude Measurement Part IV: Dealing with Data 15. Managing Data and Introducing Data Analysis 16. Analyzing Qualitative Data 17. Analyzing Quantitative Data 18. Completing and Presenting the Research
