Description

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

Business Research Methods

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Paperback / softback by Barry Babin , Christina Quinlan

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Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and... Read more

    Publisher: Cengage Learning EMEA
    Publication Date: 12/02/2024
    ISBN13: 9781473791343, 978-1473791343
    ISBN10: 1473791340

    Number of Pages: 432

    Non Fiction , Business, Finance & Law

    Description

    Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.

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