Description
Book SynopsisTable of ContentsAcknowledgments xiii
Introduction 1
1 Welcome to America 11
Case Study: MediaCom (Colombia) 18
2 Why the United States? 23
Case Study: Rokt (Australia) 35
3 Land of Dreams 45
Case Study: Three American Dreams 52
Jordi Muñoz (Mexico) 52
Pooja Mahajan (India) 54
Pierre Gervois (France) 55
4 Plan for Success 61
Spotlight: White Claw (Canada) 68
Case Study: Too Good to Go (Denmark) 73
5 Timing Is Everything 79
Case Study: Menck Fenster (Germany) 91
6 Where to Play 97
Case Study: Renson (Belgium) 113
7 Make It Legal 117
Case Study: Pillow Partners (Scotland) 132
8 Financing U.S. Expansion 139
Case Study: Alpina Foods (Colombia) 152
9 Understanding Americans 159
Case Study: Tesco (U.K.) 175
10 Building Teams and Navigating Visas 181
Spotlight: Eataly (Italy) 186
Case Study: Petplan (U.K.) 194
11 Establishing Market Presence 201
Spotlight: MediaMint (India) 212
Case Study: Hyundai (South Korea) 216
Appendixes
A. Go-to-U.S. Market Readiness Checklist 221
B. Startup in U.S. Readiness Checklist 225
C. Legal Checklist 229
Glossary 233
About the Author 239
Index 241
