Description
Book SynopsisBased on interviews with dozens of startup founders, experts and scholars on entrepreneurship,
Frictionless provides readers with a wide-ranging education in starting companies that thrive in the world of frictionless commerce—made possible by new technologies, a new mindset, and new demands from Millennial consumers.
Trade Review“With more nonprofits looking to other sectors for best practices in engaging and mobilizing constituents, particularly through the use of available and new technologies, there is no book more timely or relevant than Frictionless. Christiane has gathered opinions from some of the best thinkers, from whom we all could learn a lesson or two on dissolving the barriers between people and their passions.” — Christy Turlington Burns, founder of Every Mother Counts “In the world of fashion and retail, the more we reduce the friction from every aspect of our business, the easier it becomes to delight and engage our customers. Anyone looking to advance business, disrupt incumbents, or reshape industries should read Christiane’s book. She has helped me by gathering the opinions of other entrepreneurs and experts.” — Clare Vivier, founder of Clare V “Frictionless is a creative user’s manual for the postvirus world, a way forward that is smarter, faster, and more nimble. Christiane Lemieux is a wayfinder, and this book may show the direction for the next generation of innovators and entrepreneurs.” — Michael Cannell, author of A Brotherhood Betrayed: The Man Behind the Rise and Fall of Murder, Inc. “Anyone looking to advance their business, disrupt incumbents, or reshape industries should read Christiane’s book. She has gathered the opinions of an erudite cohort doing just that.” — Anjali Kumar, founding general counsel and head of Social Innovation at Warby Parker
