Description

Book Synopsis

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?

The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too.

In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.

A riveting study that offers a new perspective on triumphs like Amazon''s e-book strategy and Apple''s path to market dominance; monumental failures li

The Wide Lens

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    A Paperback by Ron Adner

    £16.14

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    RRP £16.99 – you save £0.85 (5%)

    Order before 4pm today for delivery by Mon 16 Nov 2026.

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      Book details

      Publisher Portfolio Penguin
      Published 29 March 2012
      ISBN-13 9780670921683
      978-0670921683
      ISBN-10 0670921688
      Also in:
      Business, Finance & Law Business innovation Business strategy Research and development management

      Description

      Book Synopsis

      How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?

      The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too.

      In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.

      A riveting study that offers a new perspective on triumphs like Amazon''s e-book strategy and Apple''s path to market dominance; monumental failures li

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