Description

Book Synopsis

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. 

Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.



Trade Review
"...a lively, thought-provoking, and often humorous read." -- Publishers Weekly

Hidden in Plain Sight

    Product form

    A Hardback by Jan Chipchase, Simon Steinhardt

    £18.99

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    Order before 4pm today for delivery by Mon 9 Nov 2026.

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      Book details

      Publisher HarperCollins Publishers Inc
      Published 20 June 2013
      ISBN-13 9780062125699
      978-0062125699
      ISBN-10 0062125699

      Description

      Book Synopsis

      Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

      Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. 

      Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.



      Trade Review
      "...a lively, thought-provoking, and often humorous read." -- Publishers Weekly

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