Description
Book SynopsisDr Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She lectures at Aston University, UK and works as a consultant for organizations on internal and external communication issues. She is passionate about soft skills education and tweets as @LinguaDigitalis.Dr Veronika Koller is Reader in Discourse Studies at Lancaster University, UK having previously worked at Vienna University of Economics and Business. Her research interests centre on corporate and health communication. Outside academia, Veronika is senior associate analyst with consultant company Linguistic Lanscapes and has also co-faciliated seminars for the British Academy of Management.
Trade ReviewRather than prescribing the same old (often misconceived) advice about language use, this book encourages the reader to understand how language works, to analyse it, and to produce it in an effective and context sensitive manner. I highly recommend it to anyone studying corporate communication. * Jonathan Clifton, Université de Valenciennes, France *
This is a vital resource book for anyone studying or teaching business communication. There is so often a gap between sensing how language works in real business contexts, and knowing how to analyse it with a view to meeting the discursive challenges of the business world. The case studies and 'over to you' sections bring the theory to life and help readers to build connections with their own experience. * Ruth Breeze, Universidad de Navarra, Spain *
A richly exemplified, comprehensive, and much-needed linguistic introduction to business and corporate communication by two leading experts in the field. Highly accessible and engagingly written, it invites readers to join the authors in the joint exploration of the topic at hand. * Zsofia Demjen, University College London, UK *
Table of Contents1. Language and business success Part I: corporate perspectives 2. Communicating with stakeholders 3. Branding 4. Digital PR 5. Talking to customers 6. Crisis communication Part II: management perspectives 7. Leadership 8. Change management 9. Managing conflicts 10. Diversity and inclusion Part III: employee perspectives 11. The language of recruitment 12. Interviews in the workplace 13. Constructing employees 14. Using language in business, using language at work
