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Book Synopsis
In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.

Crystallizing Public Opinion

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A Paperback / softback by Edward Bernays

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    View other formats and editions of Crystallizing Public Opinion by Edward Bernays

    Publisher: Dover Publications Inc.
    Publication Date: 30/11/2019
    ISBN13: 9780486836584, 978-0486836584
    ISBN10: 0486836584
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    Public relations

    Description

    Book Synopsis
    In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.

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