Description

Book Synopsis
In Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement.

Table of Contents
1. Introduction 2. Saying What You Want to the Right Audience 3. Developing Ideas and Pitching an Op-Ed 4. Writing an Effective Op-Ed and Managing the Ensuing Conversation 5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets 6. Striking an Effective Online Voice 7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience 8. What You Need to Know about Political Labels 9. Sharpening Your Public Engagement 10. Dealing with Social Media Blowback 11. Navigating Personal Relationships through Political Debate 12. Conclusion Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)

Public Influence

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    A Hardback by Mira Sucharov

    £41.65

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    RRP £49.00 – you save £7.35 (15%)

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      Book details

      Publisher University of Toronto Press
      Published 4 January 2019
      ISBN-13 9781487587468
      978-1487587468
      ISBN-10 1487587465
      Also in:
      Advertising and society TV and society

      Description

      Book Synopsis
      In Public Influence, political scientist Mira Sucharov walks readers through the ins and outs of op-ed writing and social media engagement.

      Table of Contents
      1. Introduction 2. Saying What You Want to the Right Audience 3. Developing Ideas and Pitching an Op-Ed 4. Writing an Effective Op-Ed and Managing the Ensuing Conversation 5. Finding the Right Platform: Op-Eds, Blogs, Social Media, Podcasts, and Other Outlets 6. Striking an Effective Online Voice 7. Avoiding the Echo Chamber and Communicating Your Ideas to an Evidence-Resistant Audience 8. What You Need to Know about Political Labels 9. Sharpening Your Public Engagement 10. Dealing with Social Media Blowback 11. Navigating Personal Relationships through Political Debate 12. Conclusion Appendix: How to Assign Op-Eds in a Research-Oriented Course (with Practice Exercises)

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