Description

Book Synopsis

This inside look at the production of 20th century television commercials begins with a review of advertising''s beginnings going through the 1960s and early 1970s. The author, a career Mad man, recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ''s ranch, on the White House lawn, along Rome''s Appian Way, in Lady Astor''s dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.

Lights Camera Madison Avenue

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Order before 4pm today for delivery by Sat 27 Dec 2025.

A Paperback by Robert Naud

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    View other formats and editions of Lights Camera Madison Avenue by Robert Naud

    Publisher: McFarland & Co Inc
    Publication Date: 1/30/2015 12:12:00 AM
    ISBN13: 9781476662336, 978-1476662336
    ISBN10: 1476662339
    Also in:
    Media, entertainment, information Television Advertising and society

    Description

    Book Synopsis

    This inside look at the production of 20th century television commercials begins with a review of advertising''s beginnings going through the 1960s and early 1970s. The author, a career Mad man, recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ''s ranch, on the White House lawn, along Rome''s Appian Way, in Lady Astor''s dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.

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