Advertising and society Books
University of Toronto Press Digital Politics in Canada
Book SynopsisThe increased use of digital politics by citizens, groups, and governments over the last 25 years carried the promise of transforming the way politics and government was practiced. This book looks at Canadian political practice and the reality of the political process against those early promises.Trade Review"The pioneering research and insights in this book provide critical tools to understand and inform our response to digital politics. Such research enhances our capacity to unleash the potential for enhanced democratic participation and to comprehend and curtail practices that imperil it." -- Lori Williams, Mount Royal University * Alberta Views *Table of ContentsPreface: The Politics of Disruption David Taras Introduction: Twenty Years of Digital Politics in Canada Tamara A. Small and Harold J. Jansen Section I: Political Institutions 1. Digital Representation: The Normalization of Social Media into Political Offices Alex Marland and Stephen Power 2. Digital Government and Democratic Trust: From Online Service to Outward Engagement Jeffrey Roy 3. Open Government: Was It Just a Moment? Justin Longo 4. Internet Voting: Strengthening Canadian Democracy or Weakening It? Nicole Goodman and Chelsea Gabel 5. Electronic Surveillance: The Growth of Digitally-Enabled Surveillance and Atrophy of Accountability in Law Enforcement and Security Agencies Christopher Parsons 6. Political Parties: Political Communication in the Digital Age Tamara A. Small and Thierry Giasson 7. Digital Journalism: The Canadian Media’s Struggle for Relevance Christopher Waddell Section II: Political Digital Citizenship 8. Democratic Citizenship: How Do Canadians Engage with Politics Online? Harold J. Jansen, Royce Koop, Tamara A. Small, Frederic Bastien, and Thierry Giasson 9. Young People: Politics and Digital Technologies Allison Harell, Dietlind Stolle, Philippe Duguay, and Valérie-Anne Mahéo 10. Online Mobilization: Tweeting Truth to Power in An Era of Revised Patterns of Mobilization 2.0 in Canada Mireille Lalancette and Vincent Raynauld 11. Digital Indigenous Politics: “there’s more than one political show in town” Derek Antoine 12. Digital Feminism: Networks of Resistance, Neoliberalism, and New Contexts for Activism in Canada Samantha C. Thrift
£73.95
Lexington Books Broadcast Pharmaceutical Advertising in the
Book SynopsisHow often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of the good life, patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term pharmaceutical fetishism can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via adverTrade ReviewThe rise of direct-to-consumer-advertising of prescription drugs in the past two decades is a major engine driving the increased medicalization of human problems. Janelle Applequist’s book is an important analysis of how this has been accomplished and with what consequences for patients, medicine and society. -- Peter Conrad, Brandeis UniversityApplequist provocatively interrogates the characteristics and implications of DTC pharmaceutical advertising with multiple methods and a unique combination of traditional concepts and critical theory. A must-read for those interested in mediated health communication and promotion. -- Matthew P. McAllister, Pennsylvania State UniversityA tour de force. In her analysis of the evolution of direct to consumer pharmaceutical campaigns, Janelle Applequist deftly illustrates advertising’s negative impact on the health culture of America. Moreover, this book is a most welcome example of - and testament to - the power of critical qualitative scholarship for the field of Health Communication and beyond. -- C. Michael Elavsky, Pennsylvania State UniversityTable of ContentsList of Tables Preface Acknowledgements Chapter 1 – The Nature of the Pharmaceutical Advertising Industry: Direct-to-Consumer Advertising in the United States Chapter 2 – Theoretical Foundations: Toward an Analysis of DTCA Chapter 3 – Analyses of DTCA on Primetime Television Chapter 4 – DTC Advertisements: A Triangulated Approach Chapter 5 – The Commercial Elements of Constructing a Drug: A Textual Analysis of a Yaz Advertisement Chapter 6 – Looking Forward Bibliography About the Author
£81.00
Lexington Books Broadcast Pharmaceutical Advertising in the
Book SynopsisHow often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of the good life, patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term pharmaceutical fetishism can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via adverTrade ReviewThe rise of direct-to-consumer-advertising of prescription drugs in the past two decades is a major engine driving the increased medicalization of human problems. Janelle Applequist’s book is an important analysis of how this has been accomplished and with what consequences for patients, medicine and society. -- Peter Conrad, Brandeis UniversityApplequist provocatively interrogates the characteristics and implications of DTC pharmaceutical advertising with multiple methods and a unique combination of traditional concepts and critical theory. A must-read for those interested in mediated health communication and promotion. -- Matthew P. McAllister, Pennsylvania State UniversityA tour de force. In her analysis of the evolution of direct to consumer pharmaceutical campaigns, Janelle Applequist deftly illustrates advertising’s negative impact on the health culture of America. Moreover, this book is a most welcome example of - and testament to - the power of critical qualitative scholarship for the field of Health Communication and beyond. -- C. Michael Elavsky, Pennsylvania State UniversityTable of ContentsList of Tables Preface Acknowledgements Chapter 1 – The Nature of the Pharmaceutical Advertising Industry: Direct-to-Consumer Advertising in the United States Chapter 2 – Theoretical Foundations: Toward an Analysis of DTCA Chapter 3 – Analyses of DTCA on Primetime Television Chapter 4 – DTC Advertisements: A Triangulated Approach Chapter 5 – The Commercial Elements of Constructing a Drug: A Textual Analysis of a Yaz Advertisement Chapter 6 – Looking Forward Bibliography About the Author
£32.40
Fonthill Media Ltd Selling the Arsenal of Democracy: America's
Book SynopsisThis work tells the full story of the weapons, including fighter-planes, tanks, ships, and guns, that America produced during the war to defeat the Axis powers, and how they were "sold" to those at home through the countless advertisements that appeared in popular magazines. Though well-known companies such as General Motors, Ford, Kelvinator, and B.F. Goodrich, and a whole host of others, could no longer sell their products to consumers, they instead turned their factories towards supplying the Arsenal of Democracy. In order to keep their names in the public spotlight, these companies advertised in great detail the weapons they were building; Cadillac touted its efforts in supplying components for Sherman tanks and P-38 Lightning fighters, Ford no longer built cars in Detroit, but B-24 Liberator bombers and Jeeps, while the home appliance company Kelvinator built aircraft components and flame-throwers. The story behind these advertisements, many of them stunning visuals which are here reproduced in color, is a unique aspect of World War II history that will both surprise and delight.Table of ContentsIntroduction; Part I: Selling the War on the Home Front; 1 Advertising Basics during World War II; 2 "Reading" the Popular Magazine Ads; Part II: Weapons of War in the Magazine Pages; 3 Tanks and Other Armored Vehicles; 4 Naval Vessels Big and Small; 5 Army Air Force Fighters and Bombers; 6 Navy Fighters, Bombers, and other Aircraft; 7 Military Utility Vehicles; 8 Guns and Other Ordnance; Source Bibliography.
£21.25
Intellect Books Kiosk Literature of Silver Age Spain: Modernity
Book SynopsisThe so-called 'Silver Age' of Spain ran from 1898 to the rise of Franco in 1939 and was characterized by intense urbanization, widespread class struggle and mobility and a boom in mass culture. This book offers a close look at one manifestation of that mass culture: weekly collections of short, often pocket-sized books sold in urban kiosks at low prices. These series published a wide range of literature in a variety of genres and formats, but their role as disseminators of erotic and anarchist fiction led them to be censored by the Franco dictatorship. This book offers the most detailed scholarly analysis of kiosk literature to date, examining the kiosk phenomenon through the lens of contemporary interdisciplinary theories of urban space, visuality, celebrity, gender and sexuality, and the digital humanities.Table of ContentsIllustrations Note on Translations Commonly Cited Literary Collections Acknowledgments Introduction Kiosk Literature and the Enduring Ephemeral Jeffrey Zamostny Chapter 1 Literary Collections Alberto Sánchez Álvarez-Insúa Chapter 2 Between Secrets and Simulations: Women Writers in La Novela de Noche Carmen M. Pujante Segura Chapter 3 Backward Modernity? The Masculine Lesbian in Spanish Sicaliptic Literature Itziar Rodríguez de Rivera Chapter 4 Literary Medicine, Medical Literature: César Juarros and La Novela de Hoy Ryan A. Davis Chapter 5 Celebrity, Sex, and Mass Readership: The Case of Álvaro Retana Noël Valis Chapter 6 Virtual Álvaro Retana: Recovery and Fandom in the Digital Age Jeffrey Zamostny Chapter 7 Cinema Literacy in Cinema Fan Magazines and the Novela Cinematográfica Eva Woods Peiró Color Section Chapter 8 Technology, Cosmopolitanism, and Female Sexuality in La Novela Semanal Cinematográfica (1922–32) Patricia Barrera Velasco Chapter 9 La Novela Femenina: A Collection by Women Writers in the 1920s Ángela Ena Bordonada Chapter 10 Getting Away with Wife Murder: Article 438 in the Press and Popular Fiction Leslie Maxwell Kaiura Chapter 11 Carmen de Burgos: Teaching Women of the Modern Age Michelle M. Sharp Chapter 12 Sports-Themed Kiosk Novelettes and the Silver Age Debate on Tradition and Modernity Luis F. Cuesta Chapter 13 Joaquín Belda’s “Tourist Postcards”: The Origin and Foil of His Novels (1924–31) Manuel Martínez Arnaldos Chapter 14 Reading and the Street: An Inventory of Madrid Kiosks in 1911 Edward Baker Chapter 15 Modeling Kiosk Literary Collections for the Mnemosyne Digital Library Dolores Romero López, José Luis Bueren Gómez-Acebo, Joaquín Gayoso-Cabada Conclusion Kiosk Literature as a Geography of Cultural Objects Susan Larson
£44.96
Verso Books Storytelling: Bewitching the Modern Mind
Book SynopsisPolitics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This "storytelling machine" is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.Trade ReviewA compelling and very readable polemic. * Financial Times *French writer Salmon here treats us to the useful spectacle of a relentless polemic against a ubiquitous idea widely held to provoke only positive feelings. As used by branders or politicians, 'storytelling' is, on his argument, a sedative, suppressing the desire for truth in favour of satisfying narrative form. -- Steven Poole * Guardian *Fascinating ... intellectually satisfying ... Salmon's insights are thought-provoking and have ramifications beyond the world of advertising. * Washington Post *Salmon draws together his arguments into a coherent and chilling whole. * Independent *Salmon makes a riveting case for how public relations (or more euphemistically, storytelling) has come to dominate statecraft and business in the West. * Publishers Weekly *This book, which is both concise and clearly written . guides us through these texts which are largely unknown and now very influential. * Le Monde *There are certain books that make you feel less stupid after reading them than before . It is a fascinating and never jargon-heavy book. * Le Progrès *
£12.22
Manchester University Press Hard Sell: Advertising, Affluence and
Book SynopsisFocusing on advertising’s relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the ‘modern housewife’ across the new medium of television. Nixon shows how the practices through which advertising understood and represented the ‘modern housewife’ and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer.Now available in paperback, Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising’s relationship to the social changes associated with growing prosperity.Trade Review‘Nixon’s Hard Sell is a valuable addition to the field of advertising history that brings a much-needed transatlantic analysis to the fore.’Stephanie American, H-Diplo, October 2016 -- .Table of ContentsIntroductionPart I: The world of British advertising1. Advertising in the age of affluencePart II: Television, the housewife and Anglo-American relations2. Apostle of Americanisation? J. Walter Thompson Company Ltd and Anglo-American relations3. Understanding ordinary women: market research and the mass market housewife4. A challenge both alarming and alluring: the birth of TV advertising5. All mod cons: television advertising, domesticity and social changePart III: The reception of television advertising6. Welcome Intrusion? TV advertising and the viewing public7. Trading on human weakness: advertising, morality and consumer desire ConclusionIndex
£16.99
Edward Elgar Publishing Ltd Visual Branding: A Rhetorical and Historical
Book SynopsisVisual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.Authors Edward McQuarrie and Barbara Phillips place visual branding within its historical context, covering the 120-year period since brand advertising first took modern form in the United States. Using copious real-life examples to illustrate how branding has evolved with the introduction of new technologies and opportunities, the book also critiques purely psychological perspectives on branding and explains how historical and rhetorical analyses can contribute new insights.This exploration of rhetoric as an alternative to economic and psychological perspectives in marketing, advertising, and consumer scholarship will be essential reading for students and scholars in graduate programs in marketing, advertising, and consumer psychology.Trade Review'This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What ''social'' psychologist see as information to be processed . . . sigh . . . McQuarrie and Phillips see as situated and contextualized visual rhetoric, visual arguments that advertisers and consumers, and pretty much everyone else, save the aforementioned psychologists, understand. This is a book that anyone who really wants to understand advertising should buy, read and keep handy.' --Thomas C. O'Guinn, University of Wisconsin-MadisonTable of ContentsContents: Introduction Part I: Historical Perspectives on Brand Advertising 1. Overview: Visual Branding in Historical Perspective 2. An Illustrated History of Visual Branding in Magazine Advertising Part II: Brand Marks 3. A Typology of Brand Marks 4. How and Why Brand Marks Vary Across Product Categories 5. Rhetorical Evolution of Brand Marks Part III: Visual Elements 6. Typeface in Visual Branding 7. Spokes-characters 8. Color 9. Using Pictures to Brand Epilogue: Conceptual Puzzles Index
£102.00
Intellect Books Equality in the City: Imaginaries of the Smart
Book SynopsisThis collection considers the city of the future and its relationship to its citizens. It responds to the foregrounding of digital technologies in the management of urban spaces, and addresses some of the ways in which technologies are changing the places in which we live and the way we live in them. A broad range of interdisciplinary contributors reflect on the global agenda of smart cities, the ruptures in smart discourse and the spaces where we might envisage a more user-friendly and bottom-up version of the smart future. The authors adopt an equality studies lens to assess how we might conceive of a future smart city and what fissures need to be addressed to ensure the smart future is equitable. In the project of envisaging this, they consider various approaches and arguments for equality in the imagined future city, putting people at the forefront of our discussions, rather than technologies. In the smart discourse, hard data, technological solutions, global and national policy and macro issues tend to dominate. Here, the authors include ethnographic evidence, rather than rely on the perspective of the smart technologies’ experts, so that the arena for meaningful social development of the smart future can develop. The international contributors respond purposefully to the smart imperative, to the disruptive potential of smart technologies in our cities: issues of change, design, austerity, ownership, citizenship and equality. The collection examines the pull between equality and engagement in smart futures. To date, the topic of smart cities has been approached from the perspective of digital media, human geography and information communications technology. This collection, however, presents a different angle. It seeks to open new discussions about what a smart future could do to bridge divides, to look at governmentality in the context of (in)equality in the city. The collection is an approachable discussion of the issues that surround smart digital futures and the imagined digital cities of the future. It is aspirational in that it seeks to imagine a truly egalitarian city of the future and to ponder how that might come about. Primary readership will be academics and students in social science, architecture, urban planning, government employees, and those working or studying in social justice and equality studiesTrade Review'One of the strengths of this book is that its authors bridge familiar planning and broader urban studies theory with the contemporary challenges of new technology deployment. This bridging helps ground our engagement with the complexity of new technologies in our long-standing obligation to equitably evaluate how new changes in communities will affect all of our residents. Planners reading this book will gain insight into how we might engage our residents in civic conversations about new technology adoption. [...] Individually and collectively, these chapters will help planners think more critically about the challenges and opportunities new technologies bring before we implement them. Equality in the City has many chapters that could be used in planning theory classes, allowing learners to see how the planning and urbanism theories that have long informed our practice also shed important light on new trends.' -- Pamela Robinson, Journal of the American Planning AssociationTable of ContentsIntroduction Susan Flynn Section 1: Urban Crisis 1. Locked down in the neoliberal Smart City: A-systemic technologies in crisis. Eleanor Dare, Reader in Digital Media, Royal College of Art 2. If (equality). Delfina Fantini von Ditmar, Lecturer in Digital Research, Royal College of Art 3. Reading Lefebvre’s right to the city in the age of the internet. Alan Reeve. Reader in Urban Design, Oxford Brookes University 4. Universities, Equality and the Neoliberal City. Richard Hayes. Vice-President, Waterford Institute of Technology Section 2: City Design 5. Universal Smart City Design. Eoghan Conor O’Shea, Lecturer in Universal Design and Architecture. Institute of Technology, Carlow, Ireland 6. The Design and Public Imaginaries of Smart Street Furniture. Justine Humphry, University of Sydney; Sophia Maalsen, University of Sydney; Justine Gangneux, University of Glasgow; Chris Chesher, University of Sydney; Matt Hanchard, University of Glasgow; Simon Joss, University of Glasgow; Peter Merrington, University of Glasgow; Bridgette Wessels, University of Glasgow 7. Co-creating Place and Creativity Through Media Architecture: The Instabooth. Glenda Caldwell, Associate Professor of Architecture, Queensland University of Technology 8. Narratives, inequalities and civic participation: A case for 'more-than-technological' approaches to smart city development. Carla Maria Kayanan, Post-Doctoral Fellow, University College Dublin; Niamh Moore-Cherry, Associate Professor of Urban Governance and Development in the School of Geography, University College Dublin and Alma Clavin, Post-Doctoral Fellow, University College Dublin Section3: Spatial Humanism 9. Building Participatory City 2.0; Folksonomy, Taxonomy, Hyperhumanism. Carl Smith, Director of the Learning Technology Research Centre (LTRC) and Principal Research Fellow Ravensbourne University London; Fred Garnett, London Knowledge Lab and Manuel Laranja, Senior Associate Professor of Innovation and Entrepreneurship, University of Lisbon 10. Psychogeography: reimagining and re-enchanting the smart city. Adrian Sledmere, Lecturer in Cultural Studies, University of the Arts, London 11. Afterword Rob Kitchin, Professor of Human Geography, National University of Ireland, Maynooth
£80.75
IGI Global Global Perspectives on International Advertising
Book SynopsisInternational advertising is an important discipline in social sciences studies. Many books and articles have been published in international advertising, however only few of them contain information about advertising industry and research in specific international countries/regions. This book intends to give a local/global perspective to international advertising. Therefore, this book provides an ideal resource for academicians, researchers, advertising and marketing experts and students on a global perspective.This book includes information about international advertising and different international cultures. It covers specific countries and specific international regions regarding advertising. This text also includes a literature review of the advertising industry for various countries and regions. This book, within the social science studies discipline, is comprised of articles in international advertising about specific countries and international regions.
£234.00
Peter Lang Ltd, International Academic Publishers Provax
Book Synopsis
£40.50
Anthem Press SelfPresentation and Representative Politics
Book SynopsisThrough six articles written at intervals of about a decade between 1960 and 2020, the book provides an account of the author's developing political awareness during the period in the context of political events and changes. In this way the book illustrates the social origins of political attitudes, while, at the same time, the articles raise questions about the increasing dominance of political discourse in society. The book suggests that politics is now excessively managed by political professionals and that the challenge for reviving democratic participation is to restore the social dimension of state membership.
£23.75
Intellect Books Atomic Postcards: Radioactive Messages from the
Book Synopsis Atomic postcards played an important role in creating and disseminating a public image of nuclear power. Presenting small-scale images of test explosions, power plants, fallout shelters, and long-range missiles, the cards were produced for mass audiences in China, the United States, the Soviet Union, and Japan, and they link the multilayered geographies of Atomic Age nationalism and tourism. From the unfailingly cheery slogans—“Greetings from Los Alamos”—to blithe, handwritten notes and no-irony-intended “Pray for Peace” postmarks, these postcards mailed from the edge of danger nonetheless maintain the upbeat language of their medium. With 150 reproductions of cards and handwritten messages dating from the 1945 bombing of Hiroshima and Nagasaki to the end of the Cold War, Atomic Postcards offers a fascinating glimpse of a time when the end of the world seemed close at hand.Trade Review'fuses the almost inherently banal form of the canned tourist dispatch with the incipient peril, and nervously giddy promise, of the nuclear age.' - Slate.comTable of ContentsRECTO | VERSO – JOHN O’BRIAN THE POSTCARDS CATALOGUE ACKNOWLEDGEMENTS
£48.57
Intellect Books Advertising as Culture
Book SynopsisThis book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture. Indeed, the book’s contributors are drawn from each of these areas of academic enquiry. Their contributions represent strands and tensions in the relationship between different aspects of culture, such as fashion, art, popular music, politics and media and the world of advertising. The book raises the question of how, to what effect and with what intensity, advertising features – as the Advertising Standards Authority, the UK’s advertising regulator, recently put it – as a ‘common subject’ in our cultural lives. The book deals with advertising and culture primarily within a British context, but in an increasingly globalised world many of its themes and issues are relevant to societies where advertising is a growing presence. This book explores the relationship between advertising and culture and this introduction outlines the book’s scope, content and themes.Trade Review'This book is a very welcome addition to what will hopefully be a renewed wave of critical creative advertising and culture publishing' -- Media International Australia, Phil Bagust'The volume should be commended for starting a broader critical discussion for a wide audience about advertising in and as culture ... This volume would be a useful addition, in whole or in part, to advanced undergraduate and graduate courses in advertising, cultural studies, art history, and mass media and communication.' -- H-Net, Edward TimkeTable of ContentsIntroduction – advertising and culture – Chris Wharton Chapter 1: Advertising – a way of life – Tony Purvis Chapter 2: Advertising research – John Fenwick and Chris Wharton Chapter 3: Spreads like butter – culture and advertising – Chris Wharton Chapter 4: Handbags and gladrags – the rise and rise of accessories in fashion and advertising – Hilary Fawcett Chapter 5: Music and advertising – a happy marriage? – Judith Stevenson Chapter 6: The cultural economy of death – advertising and popular music – Paula Hearsum Chapter 7: Art and advertising – circa 1880 to the present – Malcolm Gee Chapter 8: On-line digi-ads – David Reid Chapter 9: Selling politics – the political economy of political advertising – Andrew Mullen Chapter 10: Media and advertising – the interests of citizens and consumers – Monika Metykova
£32.36
Cornerstone Buyology: How Everything We Believe About Why We
Book SynopsisMost anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.Trade ReviewBe prepared to have your cherished beliefs overturned. * Spectator Business *Read this book and take back control of your rational mind. * New Scientist *His arguments are thorough and persuasive. He's an entertaining writer...Lindstrom's fascinating account of brain watching and the results it produced offer a fresh perspective on our decision-making processes, and make rewarding reading not just for marketing professionals, but for anyone interested in the way we behave * Velocity *
£11.39
Bodleian Library The Huns Have Got my Gramophone!: Advertisements
Book SynopsisFountain-Pens - The Super-Pen for Our Super-Men Ladies! Learn To Drive! Your Country Needs Women Drivers! Do you drink German water? When Britain declared war on Germany in 1914, companies wasted no time in seizing the commercial opportunities presented by the conflict. There was no radio or television. The only way in which the British public could get war news was through newspapers and magazines, many of which recorded rising readerships. Advertising became a new science of sales, growing increasingly sophisticated both in visual terms and in its psychological approach. This collection of pictorial advertisements from the Great War reveals how advertisers were given the opportunity to create new markets for their products and how advertising reflected social change during the course of the conflict. It covers a wide range of products, including trench coats, motor-cycles, gramophones, cigarettes and invalid carriages, all bringing an insight into the preoccupations, aspirations and necessities of life between 1914 and 1918. Many advertisements were aimed at women, be it for guard-dogs to protect them while their husbands were away, or soap and skin cream for ‘beauty on duty’. At the same time, men’s tailoring evolved to suit new conditions. Aquascutum advertised ‘Officers’ Waterproof Trench Coats’ and one officer, writing in the Times in December 1914, advised others to leave their swords behind but to take their Burberry coat. Sandwiched between the formality of the Victorian era and the hedonism of the 1920s, these charged images provide unexpected sources of historical information, affording an intimate glimpse into the emotional life of the nation during the First World War.
£6.29
Bodleian Library Art of Advertising, The
Book SynopsisAdvertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements – which have survived by chance and are now divorced from their original purpose – provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.
£28.50
Chronos Publishing Bullsh*T, Privacy, Toasters, Videos And YouTube
Book SynopsisYouTube experts s.media are shining a light on the changes to advertising and marketing, unveiling the truth behind outdated agency practices and revealing the top tricks to succeeding when it comes to advertising on today's advanced platform. This book gives a refreshingly honest account of the fast-changing advertising and media landscape. Taking a deep dive into why YouTube is THE best advertising platform right now, the book gives insights into how businesses and brands should be capitalising on the low-cost advertising opportunities available, with highly targeted YouTube ads right now.
£13.49
Peter Lang AG, Internationaler Verlag der Wissenschaften Ways of Seeing, Ways of Being: Representing the
Book SynopsisThe aim of this volume is to give voice to the various and different perspectives in the investigation of tourism discourse in its written, spoken, and visual aspects. The chapters particularly focus on the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists on the other. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it to be on the move. Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.Table of ContentsStefania Maci/Michele Sala: Introduction – Maria Vittoria Calvi: The Language of Tourism in New Travel Guides: Discursive Identities and Narratives – Sabrina Francesconi: Digital Travel Videos as Ways of Visiting Basilicata: A Multimodal Genre Analysis – Lucia Abbamonte/Flavia Cavaliere: Tourism Websites: Scrolling and ‘Strolling’ through Capri.net – Maria Cristina Aiezza: Go Before They’re Gone. A Comparative Analysis of Online Travel Coupon Advertising – Stefania M. Maci: Meaning-making in Web 2.0 Tourism Discourse – Girolamo Tessuto: Newsworthy or Market-oriented? Analysing the Genre of Web-mediated Tourism Press Releases for Rhetorical Move Structure and Communicative Purpose(s) – Maria Cristina Paganoni: ‘A Luxury You Can Afford’ – High-End Tourism in Travel Blog Discourse – Chalita Yaemwannang/Issra Pramoolsook: Hotel Responses to Online Complaints – Kim Grego: Age-specific Tourism: Representations of Seniors in the Institutional Discourse of Tourism – Alessandra Vicentini: Child-free Tourism Discourse between Social Changes and Ethical Concerns: Cultural aspects related to the language of tourism – Luisanna Fodde: Accessibility through the Staging of Authenticity in Tourist Discourse – Paola Catenaccio: The Discursive Construction of a ‘Dark Tourism’ Destination: The Touristification of Ground Zero and the Commodification of Tragedy on the 9/11 Memorial and Museum Website – Giuliana Diani: Disseminating the Florentine Cultural Heritage through Travel Blogs – Daniela Cesiri/Francesca Coccetta: The Cultural Side of Venice: Institutional Promotion to Mainstream Tourists and Museum Buffs – Judith Turnbull: Conveying a Destination Image: A Case Study of Rome: The language of tourism in social media – Donatella Malavasi: ‘No one can be the invisible tourist – but we like that you are trying’: An analysis of the Language of Sustainable Tourism – Erik Castello: Ways of Representing and Promoting Padua: Professional, Novice and (Non-)Native Voices – Miguel Fuster-Márquez: The Discourse of US Hotel Websites: Variation through the Interruptibility of Lexical Bundles – Jorge Soto Almela: The Tourist Experience: A Semantic Prosody Analysis – Notes on Contributors
£88.38
Peter Lang AG Taking Private Use Seriously: A Critical
Book SynopsisPrivate use is full of uncertainty both in theory and in application. Given the fact that the copying itself, whether in a private use context or a piracy context, is physically the same, it is very easy to confuse private copying with piracy. However, private use serves an important role not only relating to users’ fundamental rights such as free speech and the right of autonomy and privacy, but also in contributing to the creative process by fostering creativity-relevant human capital. This book critically evaluates the legal treatment of private use under Chinese digital copyright law, which provides overprotection for Technological Protection Measures (TPMs) and abandons the private use limitation on digital copyright. It also examines the underlying causes and possible solutions.Table of ContentsContents: The legal treatment of private use under Chinese Copyright Law – Private use and the China piracy battle – Technological Protections Measures (TPMs) – Alternative business models of digital content provision and their social conditions – Working proposals of the legal treatment of private use in China: An example of the TPMs & Contract model.
£49.68
Peter Lang AG Textuality and Contextuality: Cross-Cultural
Book SynopsisThis study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a critical stance and considering changes through globalisation, the author aims to find out to what extent the classic distinction between high-context (individualist) and low-context (collectivist) cultures can be empirically maintained. To paint a differentiated picture, the investigation combines findings from Sociology, Anthropological and Discourse Linguistics and uses both quantitative and qualitative methods. The data reveal ground-breaking differences in the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.Table of ContentsAdvertising language – Cross-cultural comparison – High-context cultures – Low-context cultures – Collectivism – Individualism – Visual language – Verbal language – Multimodality – Textuality of pictures – Text-image relations – Layout – Foreign languages
£55.80
Peter Lang AG Trust in Communication Management
Book SynopsisThis book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.Table of ContentsAydemir Okay: Trust and Theory of Trust – Nahit Erdem Köker/Mine Yeniçeri Alemdar: Trust in Communication and Public Relations Research: Literature Review – İdil Karademirlidağ Suher/Çisil Sohodol Bir/Esin Yalçıner: Ethos: Communicating Corporate Ethos on the Websites of PR Industry Members in Turkey – Emre Ş. Aslan/Hasan Güllüpunar: The Effect of Brand Trust on Consumers’ Buying Behavior: A Study on Forum Trabzon Shopping Center Consumers – Gonca Yıldırım: Reliability in Communication Management: Analysis of Reliability Phenomenon that Comparative Advertisements Create on Consumers – Çiğdem Karakaya Şatır/Zuhal Gök Demir: The Role of Corporate Reputation on Trust and Behavioural Intentions: A Study on a Private Health Institution in Turkey – Banu Kumbasar: Evaluation of Interpersonal and Institutional Trust in Health Care – Hasan Güllüpunar/Emre Ş. Aslan: The Effect of the Political Leader’s Level of “Trust” on the “Credibility” Perception of the Political Messages: Case of the Turkish General Parliamentary Election on November 1, 2015 – Burcu Zeybek: An Empirical Study on Trust in Political Leaders – Oğuz Göksu/Fatih Özkoyuncu: Reading Public Opinion Polls in the Process of Trust-Focused Political Communication – Mine Yeniçeri Alemdar/Nahit Erdem Köker: Brand Trust in Social Media: Constituents, Premises and Trust Building Mechanisms – Fulya Erendağ Sümer: Social Media and Trust: Understanding Generation Y, Generation X & Baby Boomers’ Use of Social Media and Their Trust Level – Gül Şener/Eda Öztürk/Hasan Kemal Suher: Instaplacement and Its Effect on the Perceived Source Credibility of Instabloggers: A Study on University Students – Ahmet Tarhan: The Reliability Perception of the Corporate News in Social Media.
£60.44
Peter Lang AG Differing Outlook of Contemporary Advertising
Book SynopsisAdvertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising. Table of ContentsArticulating Diversity, Decoding Polarization: Online Responses to Coca Cola’s Memleket Advertisement (Alparslan Nas) – University Students’ Motivations for Watching Social Media Advertisements: A Study in the Context of Uses and Gratifications Theory (Ersin Diker /Zekiye Tamer Gencer) – Public Response to ‘Coup Attempt’ through Media: An Analysis of the July 15 Advertisements in Hürriyet Newspaper (Dilara Nergishan Koçer) –The Transformation of the Perception of Hegemonic Masculinity in Cinema through Television Advertisements (Ömer Aydınlıoğlu /Gökhan Gültekin) – The Use of Sexuality in Advertisements of New Media in the Context of Reversing Social Norms (Sefer Kalaman) – Sponsored Ads in Instagram as a Marketplace and the Concept of Social Affiliation (Naim Çetintürk / Emel Poyraz) – A General Overview on Turkish Comedy Movies in the Context of Advertising Discourses (Birgül Alıcı) – Philanthropic Advertising: Creative Ways to Raise Awareness of Humanitarian Issues (Gonca Uncu) – Ruling Consumers’ Subconscious through Subliminal Symbols in Advertisements (Gül Dilek Türk) – Analysing Political Advertising in the Context of New Media Literacy (Hacer Dolanbay) – The Commercial Film for the 15th Istanbul Biennial as an Example for an Interactive Art: #Biennialinthecity (Rabia Demir / Gönül Cengiz) – Commodity Fetishism and Advertising (İbrahim Kiçir / Celil Ünal)
£47.92
Copenhagen Business School Press Advertising & Chinese Society: Impacts & Issues
Book SynopsisThe book aims at enhancing the sensitivity of scholars and practitioners interested in Chinese advertising to its social ramifications.
£36.55
Silvana Italian Olive Oil Tins: Guatelli Collection
Book SynopsisThe Guatelli Collection is the most important collection of tin boxes for olive oil, from those for export to the ones destined for the domestic market, produced between the end of the nineteenth century and the end of the Second World War. The prestige of the collection lies in the fact that it features the first cliches that served as a reference for the print of the entire production: they are a clear testimony of how, in the late nineteenth and twentieth centuries, in Liguria and particularly in the city of Imperia, as a result of the increase in the production of olive oil, establishments were set up to provide lithographed tinplate packagings for the Italian exporting industry. So began the happy marriage between technological and industrial progress and artistic research that led to excellent results, not only from the commercial point of view but also as a means of transmitting the taste and the new languages of art, which were allowed to reach an ever wider audience. Text in English and Italian.
£27.20
BIS Publishers B.V. Offline Matters: The Less-Digital Guide to
Book SynopsisOffline Matters is a handbook for anybody experiencing digital overload in their lives and creative work."For any creative who has had to cater to corporate dimwits in order support their art, here's a terrific guide to bringing your best work into the commercial sphere without selling out or compromising your craft. This is a book about how to break free from the data-driven expectations of your client's spreadsheet, and retrieve the true novelty that makes you valuable in the first place." - Douglas Rushkoff, author of Team Human"Offline Matters is a much needed take-down of the whole 'cult of creativity' from the inside. This rattle gun attack on the perniciousness of the creative digital work will leave you aghast and amused in equal measure." - Oli Mould, author of Against CreativityWhen did creative work become so boring?How did 'digital-first' come to dominate everything?...and why is nobody talking about it?Part insider exposé, part worker-manual, this book is for any creative seeking help on: Navigating the possibility of offline alternatives Countering overwork culture, exploitation, and dulled-down ideas Recovering what you loved about your creative calling ...away from the confines of our screens. We are dreaming of offline. Not as a romanticised past, a punishment, a quick detox, or a WiFi-free café. Offline is not a lifestyle. It's a space of opportunity.By the end of Offline Matters, you'll have a new perspective on the dry digitality that defines creative work today - and a set of strategies for going beyond it.Trade Review"Offline Matters is a much needed take-down of the whole 'cult of creativity' from the inside. This rattle gun attack on the perniciousness of the creative digital work will leave you aghast and amused in equal measure." - Oli Mould, author of Against Creativity"For any creative who has had to cater to corporate dimwits in order support their art, here's a terrific guide to bringing your best work into the commercial sphere without selling out or compromising your craft. This is a book about how to break free from the data-driven expectations of your client's spreadsheet, and retrieve the true novelty that makes you valuable in the first place." - Douglas Rushkoff, author of Team Human"This book is extremely timely. The pandemic has obliged everybody to stay online almost all the time. Offline Matters reminds us that life is (also) elsewhere. The neologism 'offline', which did not exist twenty years ago, has philosophical relevance. This book is hoping we can discover it." - Franco 'Bifo' Berardi, philosopher, theorist and activist"Today we are all called upon to be the content providers of our own lives. This can be exhausting and estranging. Fortunately Jess Henderson has arrived to help us get offline, not into the pasts but into the presence of our lives. With compassion and humour Henderson brings us back to ourselves and it turns out we are not predestined to be profiled and branded. Offline Matters is the mutual help book we need right now!" - Stefano Harney, co-author of The Undercommons: Fugitive Planning and Black Study"Jess has written a kind of outsider/artist/creative/inventor SURVIVAL MANUAL for our over-amped, information-overloaded, hypercommunicative age. Anyone seeking encouragement, inspiration, moral support, and IDEAS would do well to study these pages, preferably in a solitary room with no music playing and no laptop showing 'news' (or a cellphone constantly pinging). Electronics in another room, please!" - V. Vale, founder of RE/Search and Search & Destroy"Offline Matters couldn't come at a more important and critical juncture in our human existence...The insights within this book highlight the current creative plight we've gotten ourselves into and the cracks within many cultural and societal pillars.This book is a great step in helping us reclaim and reconsider our roles within the current structures we've all been players within. Many of us can read along nodding in agreement and the examples surely represent thoughts we've embraced at some point. But this book isn't about reprimanding us so much as help us understand how we can move forward. We've become so subservient to other factors out in the world and this is a stern reminder to take back control of something that can provide an immense amount of personal and community value." - Eugene Kan, co-founder of MAEKAN and Hypebeast"Consider this book a rehabilitation program for a creative thinking populace unknowingly addicted to vain online activity. Through these influential pages, Henderson bestows upon their readers the tools necessary to free one's mind from the constraints of the virtual realm so they may focus instead on something much more important...reality." - James T. Padlow, THE PEN NAME"I have followed Jess' writing since she created Outsider; an anarchic newsletter/witty commentary against the establishment, and its pervasive contentment with the same old marketing bullshit. I waited in anticipation, sometimes for months, to receive news from the trenches...Just like the white space between the lines in a book, it was like reading every unspoken truth, every unheard sigh, every roll of the eyes in our industry. Someone had to say it and thank god it was Jess. We need this book." - Alvaro Sotomayor, Creative Director at WEIDEN+KENNEDY
£13.29
BIS Publishers B.V. Offline Matters Cards: Truth or Dare?: A Tool for
Book SynopsisDo you dare to step away from the social media mandate? Are you ready to challenge yourself beyond the automatic solutions of creative work today? Can we break from business-as-usual and find alternative ways of approach? Following the publication of Offline Matters: The Less-Digital Guide to Creative Work come the first two decks of the Offline Matters Cards series: Truth or Dare?. Like the much-loved classic game of Truth or Dare?, these tools are designed to challenge creative minds into unfamiliar places of thinking. Whether starting with a problem that needs solving or a blank state waiting action, the decks bring a fresh take to the task at hand. Draw a prompt card from each or either pack, then apply the perspective or action for counter-cultural results. The goal is to (re)introduce elements of experimentation and play that press against the dry digitality typical of creative work today.
£13.91
Tranquebar Press Welcome to Advertising! Now Get Lost
Book Synopsis
£11.99
Amsterdam University Press Digital Gaming and the Advertising Landscape
Book SynopsisThe evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.Table of ContentsAcknowledgements Preliminary Notes ii Preface v Introduction Part I: Digital Games as an Advertising Medium Chapter 1: Advergames' Definition Chapter 2. Advergames' History Chapter 3. Advergames' Effectiveness Part II. Persuading Players though Digital Games Chapter 4. The Procedural School: A Critical Analysis Chapter 5. Persuasion through Digital Games: A Theoretical Model Part III. Advertising through Digital Games Chapter 6. Persuasive Strategies for Advergames Chapter 7. A Case Study: Tem de Tank Conclusions References Ludography Index
£101.65
World Scientific Publishing Co Pte Ltd Emotional Intelligence And Marketing
Book SynopsisThis book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.
£85.50
Hong Kong University Press Talk Radio the Mainstream Press and Public
Book Synopsis
£31.92
